Bought this online to get something in the purple family. it's a deeper hue than pictured and, as others have noted, there are variations in the color all over. cute with jeans, definitely an upgrade from a boring old t. one word to the wise--saw the "pink" in the store today. definitely not pink--it's orange. i'm 5'6", 127 lbs., and 34b. bought xs and it is perfect.