In June 1989, Nintendo of America's vice president of marketing Peter Main, said that the Famicom was present in 37% of Japan's households. By 1990, 30% of American households owned the NES, compared to 23% for all personal computers. By 1990, the NES had outsold all previously released consoles worldwide.[better source needed] The slogan for this brand was It can't be beaten. In Europe and South America, however, the NES was outsold by <answer>Sega's Master System</answer>, while the Nintendo Entertainment System was not available in the Soviet Union.
What outsold the NES in Europe and South America?
Sega's Master System