With third parties like Namco, Square Enix, Electronic Arts, Sega, and Hudson Soft all making games for the iPod, Apple's MP3 player has taken steps towards entering the <answer>video game handheld console market</answer>. Even video game magazines like GamePro and EGM have reviewed and rated most of their games as of late.
What market can Apple participate in now that it has a variety of games available for iPod?
video game handheld console market