The second half of the 20th century to the present has seen a gradual shift towards improved human rights for Aboriginal people. In a 1967 referendum over 90% of the Australian population voted to end constitutional discrimination and to include Aborigines in the national census. During this period many Aboriginal activists began to embrace the term <answer>"black"</answer> and use their ancestry as a source of pride. Activist Bob Maza said:
What term was embraced during this period?
"black"