Companies with limited resources may choose to engage in only a few of these activities, while larger organizations may employ a full spectrum of <answer>communications</answer>. Since it is difficult to develop such a broad range of skills, <answer>communications</answer> professionals often specialize in one or two of these areas but usually have at least a working knowledge of most of them. By far, the most important qualifications <answer>communications</answer> professionals can possess are excellent writing ability, good 'people' skills, and the capacity to think critically and strategically.
Good people skills is a qualification that is important to what profession?
communications