American Idol prominent display of its sponsors' logo and products had been noted since the early seasons. By season six, Idol showed <answer>4,349</answer> product placements according to Nielsen Media Research. The branded entertainment integration proved beneficial to its advertisers – promotion of AT&T text-messaging as a means to vote successfully introduced the technology into the wider culture, and Coca-Cola has seen its equity increased during the show.
How many product placements had Idol shown by season six?
4,349