It seems likely that <answer>Alexander</answer> himself pursued policies which led Hellenization, such as the foundations of new cities and Greek colonies. While it may have been a deliberate attempt to spread Greek culture (or as Arrian says, "to civilise the natives"), it is more likely that it was a series of pragmatic measures designed to aid in the rule of his enormous empire. Cities and colonies were centers of administrative control and Macedonian power in a newly conquered region. <answer>Alexander</answer> also seems to have attempted to create a mixed Greco-Persian elite class as shown by the Susa weddings and his adoption of some forms of Persian dress and court culture. He also brought in Persian and other non-Greek peoples into his military and even the elite cavalry units of the companion cavalry. Again, it is probably better to see these policies as a pragmatic response to the demands of ruling a large empire than to any idealized attempt to bringing Greek culture to the 'barbarians'. This approach was bitterly resented by the Macedonians and discarded by most of the Diadochi after <answer>Alexander</answer>'s death. These policies can also be interpreted as the result of <answer>Alexander</answer>'s possible megalomania during his later years.
Who led Hellenization practices by founding new Greek cities and colonies?
Alexander