In many societies, <answer>beer</answer> is the most popular alcoholic drink. Various social traditions and activities are associated with <answer>beer</answer> drinking, such as playing cards, darts, or other pub games; attending <answer>beer</answer> festivals; engaging in zythology (the study of <answer>beer</answer>); visiting a series of pubs in one evening; visiting breweries; <answer>beer</answer>-oriented tourism; or rating <answer>beer</answer>. Drinking games, such as <answer>beer</answer> pong, are also popular. A relatively new profession is that of the <answer>beer</answer> sommelier, who informs restaurant patrons about <answer>beer</answer>s and food pairings.
What is the most popular alcoholic drink in most societies?
beer