The first task of a database designer is to produce a conceptual data model that reflects the structure of the information to be held in the database. A common approach to this is to develop an entity-relationship model, often with the aid of drawing tools. Another popular approach is the Unified Modeling Language. A successful data model will accurately reflect the possible state of the external world being modeled: for example, if people can have more than one phone number, it will allow this information to be captured. Designing a good conceptual data model requires a good understanding of the application domain; it typically involves asking deep questions about the things of interest to an organisation, like "can a customer also be a supplier?", or "if a product is sold with two different forms of packaging, are those the same product or different products?", or "if a plane flies from New York to Dubai via Frankfurt, is that one flight or two (or maybe even three)?". The answers to these questions establish <answer>definitions of the terminology used for entities</answer> (customers, products, flights, flight segments) and their relationships and attributes.
Asking questions about an organization's needs will help to create what?
definitions of the terminology used for entities