Pubs within a chain will usually have items in common, such as fittings, promotions, ambience and range of food and drink on offer. A pub chain will position itself in the marketplace for a target audience. One company may run several pub chains aimed at different segments of the market. Pubs for use in a chain are bought and sold in large units, often from regional breweries which are then closed down. Newly acquired pubs are often <answer>renamed</answer> by the new owners, and many people resent the loss of traditional names, especially if their favourite regional beer disappears at the same time.
When a pub is bought by a new owner, what often happens to them?
renamed