In the next two years, the company established its first factory in south India in the town of <answer>Machilipatnam</answer> on the Coromandel Coast of the Bay of Bengal. The high profits reported by the company after landing in India initially prompted King James I to grant subsidiary licences to other trading companies in England. But in 1609 he renewed the charter given to the company for an indefinite period, including a clause that specified that the charter would cease to be in force if the trade turned unprofitable for three consecutive years.
Where was the first factory in south India?
Machilipatnam