According to <answer>Max Clifford</answer>: Read All About It, written by Clifford and Angela Levin, La Salle invented the story out of frustration with Starr who had been working on a book with McCaffrey. She contacted an acquaintance who worked for The Sun in Manchester. The story reportedly delighted MacKenzie, who was keen to run it, and <answer>Max Clifford</answer>, who had been Starr's public relations agent. Starr had to be persuaded that the apparent revelation would not damage him; the attention helped to revive his career. In his 2001 autobiography Unwrapped, Starr wrote that the incident was a complete fabrication: "I have never eaten or even nibbled a live hamster, gerbil, guinea pig, mouse, shrew, vole or any other small mammal."
Who was previously Starr's public relations agent?
Max Clifford