Many visitors to BYU, and Utah Valley as a whole, report being surprised by the culturally conservative environment. Brigham Young University's Honor Code, which all BYU students agree to follow as a condition of studying at BYU, prohibits the consumption of alcoholic beverages, tobacco, etc. As mentioned earlier, The Princeton Review has rated BYU the "#1 stone cold sober school" in the nation for several years running, an honor which the late LDS Church president Gordon B. Hinckley had commented on with pride. BYU's 2014 "#1 stone cold" sober rating marked the 17th year in a row that the school had earned that rating. BYU has used this and other honors awarded to the school to advertise itself to prospective students, showing that BYU is <answer>proud</answer> of the rating. According to the Uniform Crime Reports, incidents of crime in Provo are lower than the national average. Murder is rare, and robberies are about 1/10 the national average. Business Insider rated BYU as the #1 safest college campus in the nation.
How does BYU feel about being rated the #1 stone cold sober school?
proud