Cara Cusumano, director of the Tribeca Film Festival, stated in April 2014: "Piracy is less about people not wanting to pay and more about just wanting the immediacy – people saying, 'I want to watch Spiderman right now' and <answer>downloading</answer> it". The statement occurred during the third year that the festival used the Internet to present its content, while it was the first year that it featured a showcase of content producers who work exclusively online. Cusumano further explained that <answer>downloading</answer> behavior is not merely conducted by people who merely want to obtain content for free:
What behavior is not just done by people who want content for free?
downloading