Companies with limited resources may choose to engage in only a few of these activities, while larger organizations may employ a full spectrum of communications. Since it is difficult to develop such a broad range of skills, communications professionals often specialize in one or two of these areas but usually have at least a working knowledge of most of them. By far, the most important qualifications communications professionals can possess are <answer>excellent writing ability</answer>, good 'people' skills, and the capacity to think critically and strategically.
What is one of the most important qualifications for a communications professional to have?
excellent writing ability