Based on earlier research work by <answer>Loyd Ancile Jones</answer> (1884–1954) of Kodak and inspired by the systems of Weston film speed ratings and General Electric film values, the American Standards Association (now named ANSI) defined a new method to determine and specify film speeds of black-and-white negative films in 1943. ASA Z38.2.1-1943 was revised in 1946 and 1947 before the standard grew into ASA PH2.5-1954. Originally, ASA values were frequently referred to as American standard speed numbers or ASA exposure-index numbers. (See also: Exposure Index (EI).)
Who pioneered research that led to the new ANSI values?
Loyd Ancile Jones