In 2008, the British news reported that Watson was going to be the model for the fashion house Chanel instead of Keira Knightley, but both Watson and Knightley said that this was not true. In June 2009, Watson said that she would be helping Burberry by being a part of their new Autumn/Winter 2009 collection. She was later a part of Burberry's 2010 Spring/Summer campaign with her brother Alex, musicians George Craig and Matt Gilmour, and Max Hurd.