As The Comedy Store became popular, Sayle, 20th Century Coyote and The Outer Limits, with French and Saunders and Arnold Brown, set up their own club called The Comic Strip in nearby Soho. The Comic Strip became one of the most popular comedy clubs in London, and one person who liked it a lot was Jeremy Isaacs of Channel 4. Peter Richardson then made a deal for six half-hour shows on Channel 4, using the group as comedy actors instead of stand-up performers.