Shivakumar’s time at Nokia is both praised and criticized. He is credited for driving Nokia’s brand from No. 71 to No. 1 in the country increasing their national market share from 46% to 56% by 2006. But he also saw it dip to 30% by 2011 and, towards the end of his time at Nokia, the brand was facing stiff competition in India from smartphone manufacturers like Apple and Samsung.