Payette apologized during the legislative debate, but the remark and the editorial sparked a movement. On March 30, a group of 1,700 women, including Madeline Ryan, held the "brunch des Yvettes" at the Château Frontenac in Quebec City. The movement grew until a rally at the Montreal Forum on April 7 when 14,000 women denounced the minister's declarations about women and manifested their support for the "No" side.