Tamakeri (玉蹴り) (literally ball kicking) or ballbusting is one of many more specific sexual fetishes in the BDSM community. Somebody with this fetish enjoys either hitting a man in the testicles, or being hit in the testicles. The genre is also referred to as ballbusting ("bb" for short). Tamakeri is the Japanese term, but it is used by many non-Japanese people to describe media where Asian women hit men in the testicles. In tamakeri, there are two types of people: the sadist and the masochist. The sadist hits the man in the testicles, and the masochist is hit in the testicles. The fetish is popular among straight and gay men and women. Since the Internet was created, the amount of people watching tamakeri pornography has gone up, with at least 1,269,105 people looking at popular websites. In hentai communities, it can be called either "tamakeri", or "crotch_kick".