In 1893, George Cadbury bought 120 acres (0.5 km²) of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900, the estate included 313 cottages and houses set on of land, and many more similar properties were built in the years leading up to the World War I, with smaller developments taking place later on in the 20th century. These almost 'Arts and crafts' houses were traditional in design but with large gardens and modern interiors, and were designed by the resident architect William Alexander Harvey. These designs became a blueprint for many other model village estates around Britain. It is also noteworthy that, because George Cadbury was a temperance Quaker, no public houses have ever been built in Bournville although, since the late 1940s, there has been a licensed members' bar at Rowheath Pavilion.