The song itself premiered during the band's nationwide summer tour in late July 2010 by featuring it on their set list to perform live. The track gained much gratitude and was demanded as a single, however was released along with the album, "Hands All Over", on September 15, 2010. Several amateur videos were uploaded to YouTube and other video-sharing social networks prior to its full-length studio release. On E! News' online website it was said that the group would release the song as a third single, following up the second single "Give a Little More", released on October 12, 2010, in late December or early January the next year. However, "Never Gonna Leave This Bed" ended up being the third mainstream single from the album, being released under A&M Records on February 5, 2011.