Pinoy music or Pinoy pop emerged began in the 1970s. The songs were often sung in Tagalog. It was a mix of rock, folk and ballads. It did not focus on social class. As early as 1973, the Juan De la Cruz Band was performing "Ang Himig Natin" ("Our Music"), which many people thought was the first example of Pinoy rock. "Pinoy" gained popular currency in the late 1970s in the Philippines when Filipinos became more patriotic. Filipino folk singer Heber Bartolome's "Tayo'y mga Pinoy" ("We are Pinoys") became popular. Filipino rapper Francis Magalona's "Mga Kababayan Ko" ("My Countrymen") in the 1990s and Filipino rock band Bamboo's "Noypi" ("Pinoy" in reversed syllables) in the 2000s.