From 17-31 December 2009, Coldplay auctioned a quantity of significant band memorabilia, including their first guitars. Proceeds went to Kids Company, a charity which helps vulnerable children and young people in London. A month later in January 2010, Coldplay performed a slightly modified version of "A Message", entitled "A Message 2010", at the Hope For Haiti Now telethon special, raising money for the victims of the Haitian Earthquake.