The ActiveX extension mechanism is used by many public websites and web applications, including eBay. Similarly, Browser Helper Objects are also used by many search engine companies and third parties for creating add-ons that access their services, such as search engine toolbars. Because of the use of COM, it is possible to embed web-browsing functionality in third-party applications. Hence, there are a number of Internet Explorer shells, and a number of content-centric applications like RealPlayer also use Internet Explorer's web browsing module for viewing web pages within the applications.