On January 7, 2008, WWE said that all 3 brands (RAW, SmackDown!, and ECW) would be broadcast in HD, codenamed "WWE HD" starting with RAW on January 21. WWE invested about $20 million on new recording and broadcasting equipment to prepare for the move, as well as new pyrotechnics and lighting. The move replaced the RAW, SmackDown!, and ECW sets with a new state of the art set shared by all brands.