He rose to fame in the mid 2000s. His first three albums, "The College Dropout", "Late Registration", and "Graduation" received many awards, critical acclaim, and commercial success. In 2008, he released his fourth album, "808s & Heartbreak". In 2010, he released his fifth, titled "My Beautiful Dark Twisted Fantasy". In 2013, he released his sixth album, "Yeezus". "Yeezus" obtained great reviews from many music critics. In 2016, he released his seventh album, "The Life of Pablo". West also runs his own record label called GOOD Music.