The program always started with Rogers coming home, singing his theme song "Won't You Be My Neighbor?". He would then change into sneakers and a zippered cardigan sweater. The sweaters were all knitted by his mother. In his show, Rogers would always go on trips, teach new things and show short movies on "Picture, Picture". Each episode included a trip to Rogers's "Neighborhood of Make-Believe" with a trolley, a castle, and the kingdom's citizens, including King Friday XIII.