He is the owner of Gada Electronics and a Businessman. He loves his wife Daya whilst having a secret crush on Babita and is often scolded by his father .He often uses the word nonsense and is disturbed by his family. He is called "jethiya" by Champaklal,"seth ji" by nattu kaka and bagha,"tapu ke papa " by Daya, "jethapra" by Sodhi and "jethabhai" by Dr.Haathi and the ladies.Whenever he gets in trouble,He consults Taarak Mehta his close friend whom he often calls as "Fire Brigade",as he solves the problems in Jethalal's life as fire brigade does. The role is essayed by Dilip Joshi.