In 2013 Twenty-20 was founded to implement Corporate Social Responsibility initiatives of the company in Kizhakkambalam, the eastern suburb of Kochi. The long-term objective of Twenty-20 is to make Kizhakkambalam a model village by the year 2020 – a model of sustainable development, replicable anywhere in India and the world. In November 2015 Twenty-20 managed to win local body elections with 69 percent vote share.