This was an indoor and an outdoor art festival. The indoor parts were held in theaters, cafes, and galleries. The outdoor parts of the festival were held on large stages and in the streets. This year, festival runners decided to share the festival with tradespeople and residents in front of Hongdae. A service bureau was reorganized and source of revenue was diversified. The festival was held on August 12 to 28, 2010 in the Hongdae area with 160,000 visitors.