The land around the centre of the bay is cultivated. It is well known for its crops like apples, kiwifruit, olives, grapes and hops. Tasman bay produced Tobacco there in the middle of the twentieth century. Now there is a Tobacco museum in Motueka. This is also the most populated part of the South Island's north coast. Several towns and the city of Nelson are there. Other large towns are Motueka, Riwaka and Richmond.