Nicki Minaj has been instrumental in challenging the patriarchal norms of the music industry, as a Black female rapper. Additionally, in Nicki Minaj's early career she used sexuality as a way to gain fans and relate to audiences. She was able to gather a large female and LGBT+ identifying audience through her implying that she was bisexual herself. Through her wigs, costumes, and bold designs she attracted fans from the LGBT+ community, who found themselves to be able to identify with her boldness and expressivity.