The iPhone 7 and iPhone 7 Plus are the tenth-generation smartphones sold by Apple Inc. They were released on September 16, 2016. They came after the iPhone 6S and 6S Plus. The 7 and 7 Plus come in six colors: matte black, gold, silver, rose gold, a new jet black finish (a shiny shade of black), and a red finish (released on March 21, 2017) to recognize Apple and Product Red's partnership in fundraising to fight AIDS over ten years. Like previous iPhone models, the iPhone 7 has a screen size of 4.7″ (11.94 cm), while the Plus model has a screen size of 5.5″ (13.97 cm).