The sandwich has close ties to New England, particularly to Somerville, Massachusetts, where Archibald Query invented Marshmallow Fluff, and to Lynn, Massachusetts, where Durkee-Mower has produced it for decades. Somerville holds an annual festival called What the Fluff? based around celebrating Marshmallow Fluff and Fluffernutter sandwiches. The festival incorporates music, visual art, games and a cooking contest based around Fluff and Fluffernutters. In 2011, NASA astronaut Richard Michael Linnehan, who was born in Lowell, Massachusetts, and ate a Fluffernutter while aboard the International Space Station, acted as one of the contest judges.