Ahlgrens bilar (Swedish for "Ahlgren's Cars") is the best known product by Ahlgrens. They are small marshmallows in the shape of cars, which have been sold since 1953. They are marketed as 'Sveriges mest köpta bil' (Swedish for "Sweden's most bought car"), which might technically be correct because of the total number of marshmallows in the shape of cars that are sold. Ahlgrens bilar are so popular in Sweden that some stores that are designed to cater for tourists and residents from Sweden in other countries have started to also sell them.