The species are threatened with extinction, and they have no obvious benefit for humans. This was deliberate, to avoid "vested interests". Iconic and charismatic species, such as tigers and pandas, and economically important species, have many defenders. These apparently "worthless" species had none. The title of the report, "Priceless or Worthless?", is based on that shared quality of the species. The report's co-author, Ellen Butcher, stated one of the guiding principles of the list, "If we take immediate action we can give them a fighting chance for survival. But this requires society to support the moral and ethical position that all species have an inherent right to exist".