The 5th had been represented by Democrat James Kee of Bluefield since 1965, and members of his family had held the district continuously since 1933. On paper, the new district favored Kee, who retained 65 percent of his former territory. However, Hechler routed him in the Democratic primary by almost 26 points and easily won reelection in November. He was reelected in 1974 after being unopposed in the primary and general election.