His maternal grandfather, Eugene C. Pulliam, was a rich and influential publishing magnate who founded Central Newspapers, Inc., owner of over a dozen major newspapers such as "The Arizona Republic" and "The Indianapolis Star". James C. Quayle moved his family to Arizona in 1955 to run part of the family's publishing business. While his family was very wealthy, Quayle was less rich; his total net worth by the time of his election in 1988 was less than $1 million.