DMB is based on Eureka 147 DAB standard which is the European standard, and similar competing technologies is the mobile TV standard, DVB-H. The earthly DMB is decided to the ETSI standard (TS 102 427 and TS 102 428). Now, Republic of Korea can exercise for source of the DMB technology, the satellite DMB broadcast first began in Japan than in the Republic of Korea. In the March 13, 2004, TU Media playing a leading role in business and satellite DMB insert the world's first satellite for with Japan's partner, MBCo DMB 'hanbyeol'. However, In Republic of Korea, selection process for operators was long and put off service, the MBCo in Japan became first DMB country to start the full service all 40 of the channel from 19 October 2004.