"Crossroads" began its run on Monday 2 November 1964. It was shown five days a week. The episodes were recorded "as live", a common practice at the time, with few opportunities for retakes. Within a few months, 10 of the ITV companies had started broadcasting the series. Granada never screened it during the 1960s. The Independent Television Authority (ITA) decreed in 1967 that "Crossroads" should be reduced to four episodes per week to improve its quality.