In Japan, the direct-to-video movement carries different connotations, being a niche product rather than a fallback medium. Despite having lower budgets than features intended for theater release, Japanese direct-to-video productions are rarely marred by the poor storyline and lower quality production often associated with the DTV market in the US. So-called V-Cinema has more respect from the public, and affection from movie directors for the greater creative freedoms the medium allows. DTV releases are subject to fewer restrictions.