Barbie was first released on March 9, 1959 at a toy fair in New York after seven years of battling disagreements. At the time, Mattel was the third largest toy company in the United States. Ruth's display of Barbie was housed at the New Yorker Hotel in a hotel room, since so many businesses brought their toys to put on display. She had to halt the projected production that she assumed she would acquire in business orders at the fair. It was a disappointing day for Ruth and Barbie. In March 1959, Barbie debuted as a teen fashion model on television with more positive response leading the way for the dolls popularity rise.