In January 2011 Gevinson interviewed Gwen Stefani for Teen Vogue. In September 2011 Gevinson started an internet magazine called Rookie. She is also its editor. In 5 days it had been viewed over 1 million times. Lady Gaga called her the "future of journalism". Gevinson was invited to TedxWomen in New York. She met Gloria Steinem there and gave her a short interview.