Howell was born and grew up in Wokingham, Berkshire where he chose to study Law. Before starting his YouTube channel, he worked in the shops Focus DIY (where he sold an axe and memes to a 12 year old) and Asda (where he got fired). He went to school at The Forest School. Once he finished school, Howell went to the University of Manchester. He left university early to spend more time making videos for YouTube. He currently lives in London with his roommate and best friend, Phil Lester. He has a younger brother named Adrian who is 18.