The song's reign at number one in the UK happened when the country was hit by extreme rainfall and flooding, which led some people to jokingly suggest the two events were related, calling it the "Rihanna Curse". Interestingly in Greece (the single's worst performing market) "Umbrella" was released at a time when people were suffering through a summer of several heatwaves topping 45C/113F and the worst forest fires of modern history, killing 60. The song only reached number fourteen in the Greek singles chart. 