Acarajé are served on the streets by women who call themselves baiana do acarajé. They wear traditional clothes, white flowing dresses, sometimes turbans and colorful necklaces related to the rituals of the Afro-Brazilian religion Candomblé. In Nigeria, however, there is no ceremony and the women who sell Akara wear whatever they like. Nowadays, these baianas sell acarajé as a way of life and it’s something that helps to sustain their families.