The widespread, though not universal, agreement that the newest formulations taste much more "normal" (sugar-like) than the older diet sodas have prompted some producers, such as Jones Soda, to abandon the "diet" label entirely in favor of "sugar-free soda," implying that the taste is good enough to drink the soda even when not trying to lose weight. (This idea was first floated by Diet Coke in 1984, with the tagline, "Just For the Taste of It.")