Advertising is often strictly regulated, for instance in the United Kingdom it is illegal to advertise tobacco, except in the shop where it is sold and this is also restricted. In France it is illegal to advertise alcohol, meaning that when many European football teams play in France, they cannot play in their usual shirts as breweries often advertise on sports shirts. It is also illegal to advertise on some television channels, the BBC in the United Kingdom and RTE in the Republic of Ireland are not allowed to permit advertising and instead make their revenue from selling a compulsory television licence. Some countries such as Canada regulate misleading advertising and labelling to try and prevent deceptive practices and protect consummers.