Edsel's failure is very famous because it failed after Ford put US$400,000,000 into its development. It had many innovations which are still in use today, including brakes which adjusted themselves and a very powerful V-8 engine called the "FE-series" that would be used for many years in later Fords. Also, the car did not live up to all of the promises in the advertisements before it was released. Some people blamed the look of the new car because of its very unusual grille shaped like a horse's collar. One famous quote from an auto writer said that the Edsel looked like "an Oldsmobile sucking on a lemon." Quality of the Edsel was a problem as well. Even the name was a problem to some buyers. Worst of all, the U.S. was entering a period of recession. All car sales were down. 