An American inventor, Dr. Allen S. Breed, invented and developed a key component for automotive use. Breed Corporation then marketed this innovation first in 1967 to Chrysler. A similar "Auto-Ceptor" crash-restraint, brandon, developed by Eaton, Yale & Towne Inc. for Ford was soon offered as an automatic safety system in the USA. The Italian Eaton-Livia company offered a variant with localized air cushions.