In 1949 the paper was bought by the London based "Daily Mirror" newspaper group. On 28 July 1952 the Melbourne Argus became the first newspaper in the world to publish colour photographs in a daily paper. The paper had interests in radio and in 1956, the new medium of television broadcasting. It was part of the group "General Telecasters Victoria" (GTV), and the GTV-9 television station. In 1957 the paper was sold to the Herald and Weekly Times group, which had been under the management of Chief Executive Keith Murdoch (Rupert's father) until his death in 1952. The Herald and Weekly Times group used the printing presses, but closed the "Argus" and sold off the broadcasting interests. The last edition was on 19 January 1957.