Trump made a formal announcement of his candidacy for president of the United States for the 2016 elections on June 16, 2015. He made the announcement at 11am EST from his headquarters in Trump Tower in New York City. Trump launched his campaign saying, "We are going to make our Country Great Again" with a commitment to become the "greatest jobs president." Trump's official campaign slogan was "Make America Great Again." That was first used by Alexander Wiley, but Donald Trump trademarked it.