In 1998, the Pike Place Fish Market was the subject of a documentary movie and accompanying book, "FISH! Philosophy." The Pike Place Fish Market has also been the setting for several best-selling corporate training videos, the aforementioned "FISH!", and also "FISH!Sticks", which have been used by companies such as Enterprise Rent-A-Car, Sprint Nextel, Southwest Airlines, Sainsbury's, Saturn, and Scottish and Southern Energy, for employee training. The Pike Place Fish Market has been featured in a variety of television shows and commercials. These include a Spike Lee Levis jeans commercial; MTV's "The Real World"; NBC's "Frasier", and ABC's "Good Morning America". In movies, it has appeared in "Free Willy".