The music video was shot in Canada. It was shot in sepia. It shows Adele having a conversation on a flip phone when she suddenly loses reception. Her feelings towards a man are throughout the video. It broke the Vevo record for most views in a single day, with over 27.7 million views. This record was later broken in 2017 with Taylor Swift's music video for "Look What You Made Me Do". In January 2016, the music video for the song reached over one billion views on YouTube. It did this in less time (88 days) than other videos. That was faster than the music video for Psy's 2012 single "Gangnam Style".