Largely considered the height of the classic TWC by enthusiasts, The Weather Channel underwent a major graphical revamp (with the introduction of a new slogan, "Weather You Can Always Turn To") on March 6, 1991. Graphic elements included heavy use of gradients and the Caxton typeface. On July 3, The Weather Channel Connection, a toll-free phone service providing weather information, was launched. Originally 1-900-288-8800, the phone number was reassigned in 1992 to 1-900-WEATHER (or 1-900-932-8437), a number was also used to promote the service in on-air and print advertisements. On November 1, The Weather Channel filed for a trademark on TWC, a common shortening of the name that was sometimes seen on-air.