"Prothom Alo" was founded on 4 November 1998. The newspaper distinguished itself by its investigations of acid attacks and violence against women and pushing for tougher laws against the sale of acid. From press facilities located in Dhaka, Chittagong and Bogra, around 5,00,000 copies (as of March ‘2014) are circulated each day. According to National Media Survey 2012, everyday 5.1 million people read the print edition of "Prothom Alo". The claimed readership of the print edition of this newspaper is 9.6 million. According to a brand equity study conducted by Quantum Consumer Solutions Limited, "Prothom Alo" is considered to be the most influential newspaper brand in Bangladesh.