Rita Ora was born in 1990 in Prishtina, Kosovo to Albanian parents and moved to London in the same year. In 2004, she appeared in the British movie "Spivs". She auditioned for "Eurovision: Your Country Needs You" on BBC One to be the British contestant for the 2009 Eurovision Song Contest. She later withdrew from the competition after a few episodes, as she did not feel ready. In 2009, Ora made a cameo on Jay-Z's video for "Young Forever" and "Over" by Drake. Ora caught the attention of Jay-Z and he signed her to Roc Nation, for which she was featured in a commercial for Roc Nation + Skullcandy Aviator Headphones. Ora dated Calvin Harris.