Qubo was first developed in September 2006. It was developed by Ion Media Networks, Corus Entertainment, Scholastic Corporation, Classic Media, and NBCUniversal. It was to be a "building block for kids" (as stated by president Rick Rodriquez). The brand would have programming blocks on NBC, Telemundo, and Ion Television, a video on demand service, a website, and a 24-hour standalone channel carried as a digital subchannel on Ion's local affiliates.