In 1960, college students (including some white students) began to sit in at a Woolworth's lunch counter in Greensboro, North Carolina. After a while, they began to sit in at other lunch counters. In the stores that held these lunch counters, sales dropped by one-third. These stores de-segregated to avoid continuing to lose money. After five months of sit-ins, the Woolworth's in Greensboro also de-segregated its lunch counter. Newspapers all over the country wrote about the Greensboro sit-ins. Soon, people started sitting in across the South.