In 2001 "Gucci" Group got 51% shares of Alexander McQueen brand, which was named after McQueen, and became his new partner. As time passed, McQueen launched "McQ" as second brand, and "My Queen" as perfume brand. McQueen also conducted various brand and design collaboration with Puma, Samsonite and Chivas Regal. By the end of 2006, Alexander McQueen brand has entered 25 cities including London, Paris, New York City, Boston, Milan, Moscow, Tokyo and Seoul.