ITV3 is a free television channel in the United Kingdom. It is owned by ITV Digital Channels, a part of ITV plc. The channel started on 1 November 2004. It is the most popular TV channel in the UK, other than the main five channels. The channel plays British dramas such as "Agatha Christie's Poirot", "Classic Coronation Street", "Classic Emmerdale", "Heartbeat" and "Inspector Morse". Most of these were first broadcast on ITV.