Because the WWE World Championship was on "SmackDown", "Raw" had to create their own world championship. They called it the WWE Universal Championship. "Raw" commissioner Stephanie McMahon felt that Seth had a chance to pin Dean Ambrose at "Battleground" and that would have brought the World Championship to "Raw" but Roman Reigns was selfish and broke up the pin. Because of that, Stephanie gave Seth the first spot in the first Universal Championship match. Then, Finn beat Cesaro, Kevin Owens and Rusev in a fatal 4-way match and Roman beat Chris Jericho, Sami Zayn and Sheamus in another fatal 4-way. Finally, Finn and Roman fought in a normal match where the winner would face Seth at SummerSlam and Finn won this match.