Shortly before the premiere, an advertisement campaign was placed in issue 21 of the magazine "Bühne und Film", with a summary, scene and work photographs, production reports and essays including a treatment on vampirism by Albin Grau. Nosferatu's preview premiered on 4 March 1922 in the "Marmorsaal" of the Berlin Zoological Garden. This was planned as a large society evening called ' (Festival of Nosferatu), and guests were asked to arrive dressed in Biedermeier costume. The cinema premiere itself took place on 15 March 1922 at Berlin's .