Its name honors the politician and historian Diogo de Vasconcelos. He was an early is considered the first historian of art in Brazil. Although its official name is "Square Diogo de Vasconcelos", this name is not very widely used. The name "Square Savassi" comes from the Savassi Bakery. It was located at the corner of Rua Pernambuco and Cristóvão Colombo avenue. The original bakery could still be seen on the site until a coffee shop Arturo's replaced it.