The arrival of Roy Keane as Sunderland AFC's new manager in August 2006 has had a massive impact in Sunderland's once limited tourism industry. Keane has proved a big pull for the city in terms of attracting tourists to Sunderland, with the Tourism Office reporting a dramatic rise in the number of football fans coming to the city "mentioning his name" as early as October 2006, just six weeks after Keane's appointment as manager. Airline Ryanair, moreover, recorded a 10% increase in passenger numbers travelling to Newcastle Airport on Fridays before a Sunderland home game, some 600 more than on other Fridays. The Tourism Office believes Keane's attachment to the city is causing a knock-on effect on local restaurants, bars and attractions in that more tourists are "making a weekend of it" after watching the football.