Land Rover’s inaugural Great Divide Expedition in the fall of 1989 helped launch Tread Lightly! as a non-profit focused on supporting and encouraging stewardship on America’s lands and waterways. Since the Great Divide Expedition, Tread Lightly! and partners like Land Rover have built and led a national movement to protect and enhance recreation access and opportunities. They do this by promoting outdoor ethics to heighten awareness. To mark the 25 year anniversary of The Great Divide Expedition, Tread Lightly! and Land Rover reunited for the 2014 Great Divide Expedition. Land Rover auctioned off a fully restored 1990 Range Rover Great Divide replica as well as the opportunity to be a guest of Land Rover on a nine-day adventure. The auction raised more than $55,000 for Tread Lightly!, the largest single donation in the nonprofit's history.