Marina released the single "Radioactive" in October 2011 as a lead single for her second album "Electra Heart", and it became her fourth top forty single. "Primadonna" was used as the lead single instead in April 2012 and achieved worldwide success. Marina released "Electra Heart" in the UK a week after the release of the song. It debuted at number one in the UK whilst "Primadonna" reached number eleven. "Power & Control" was released only in the UK as a second single.