Grumpy Cat was shown in some episodes of the Friskies brand of cat food YouTube game show, "Will Kitty Play With It?" In September 2013, it was announced that Grumpy Cat would become the Official Spokescat of Friskies and sponsor their advertising. TMZ reported that Friskies paid for her to fly first class. They gave her a private hotel room with a king-sized bed, a personal assistant, a chauffeur, and all the Friskies food and bottled water she wanted.