The humor elements of the show involve a satire of the Best Buy chain of electronics stores. The show wanted to use "Geek Squad" to describe the main characters' job. But Best Buy asked for them to change the name. So the characters on "Chuck" were called "Nerd Herd" instead. In fact, the exterior shots of the Burbank Buy More store where Chuck and Morgan work are a former Mervyn's store in the Fallbrook Mall in Canoga Park, California.