Smiley has been a registered trademark since 1971. The Smiley name and logo now registered and used in over 100 countries for 25 classes of goods and services. More than 1200 Smiley emoticons are registered with the Washington Library of Congress and protected by the Universal Copyrights Convention. In the past 10 years, Smileyworld Ltd has signed more than 800 licensing contracts worldwide and has been using its rights in most classes of goods and services in all important countries on the 5 continents. Smileyworld Ltd works with over 60 law firms to protect its IP.