Following the success of their last album the band wanted to gain a more global success. After meeting with a long time favourite of theirs, Cloud9, they decided to move in a different direction. Together they agreed that the band should do more pop collaborations in order to achieve a more better fanbase. Soon afterwards they quickly began working on the album. On 8 November 2009, the duo entered the UK Top 40 for the first time with the track "End Credits". The track was released on 2 November 2009 and featuring British musician Plan B managed to reach a peak of number 9 on the UK Singles Chart. The single was written for the movie "Harry Brown", which also starred Ben Drew, aka. Plan B.