Drover does not own any cars, but provides a marketplace for vehicle subscriptions. Users pay a monthly fee for a car, including insurance, breakdown cover, maintenance tax and MOT. There are no long term commitments so users can swap, upgrade, downgrade or cancel their subscriptions. Felix Leuschner, CEO, claims that by providing a more seamless, online and all-inclusive experience, Drover will be able to improve the typical car purchasing experience.