Carey appeared on MTV's "TRL" and BET's "106 & Park" on Wednesday, February 27, 2008, to premiere the video for "Touch My Body"; BET also played the video all day, every hour on the hour, until "106 & Park". VH1 posted a 45-second sneak peek on their blog on February 26, and subsequently posted the video in its entirety at midnight on February 27, 2008; the video was also posted on the Island Records website.