Production for Blige's first album, "Whats the 411?", began in 1991. Sean "Puffy" Combs (at the time a beginning A&R executive at Uptown) organised the project. Also enlisted were some of the top R&B and hip hop producers of the time, among them Tony Dofat, Mark Morales and Cory Rooney, Dave "Jam" Hall, and DeVante Swing.