In February 2009, Fantasy Sports Ventures bought part of Sports Reference, the parent company of Baseball-Reference, for a "low seven-figure sum". In reporting this purchase, journalist Eric Fisher wrote:The Sports Reference sites combine to generate more than 1 million unique users per month, according to internal analytics. Company president and former college math professor Sean Forman has become something of a folk hero to baseball fans for the massive depth of data stretching to the 19th century and for the ease of navigation within Baseball-Reference.com.