New Games Journalism is a term that was first used in 2004 by journalist Kieron Gillen. In New Games Journalism, personal experiences with a game, other personal experiences, and references to other types of media are used to explore the design, play, and culture of a game. This type of journalism focuses more on the subjective experience of an individual playing a game rather that an objectively reviewing the gameplay of a game. New games journalism has been criticized for wasting the reader's time with useless information, and for giving the reader a bad review of the mechanics, play control, and A.I. of a game.