On July 6, 2009, the company changed its name back to Ancestry.com. A year later, Ancestry sold its book publishing assets to Turner Publishing. That same year, "Ancestry" magazine was no longer publishing after 25 years. On November 5, 2009, Ancestry.com became a publicly traded company on NASDAQ (symbol: ACOM). It's first public offering was at 7.4 million shares priced at $13.50 per share. The company had a partnership with NBC for a television series called "Who Do You Think You Are?".