The Voice Kids is a British singing competition television series. Created by John de Mol, it premiered on ITV during the summer television cycle on 10 June 2017. Based on the original "The Voice of Holland", and the part of the "The Voice" franchise, it has aired four series and aims to feature young aspiring singers. The winners receive a money prize and a family trip, courtesy of Norweigan Airlines. Winners of the four series have been: Jess Folley, Daniel Davies, Sam Wilkinson and Justine Afante.