Fleet Foxes became popular through word of mouth exposure. By late 2007, their songs had been played over 250,000 times on their Myspace site. They got a record deal with Sub Pop (a subsidiary record label of Warner Music) on 18 January 2008. Robin's sister, Aja Pecknold, became band manager. The band's frontman, Robin Pecknold, says that they got most of their success and popularity from people sharing their music illegally online.