After many television awards and critical acclaim from shows like "Mad Men" and "Breaking Bad", AMC started creating many more original shows. During this change, AMC created its well known slogan, "Story Matters Here". The slogan referred to the many shows that had created at the time, many of which had been praised great stories told through them. It was also during this time that "The Walking Dead" TV show was announced and aired. Currently it holds the title as most watched scripted cable show in history.