On New Year's Day 2004, Michael Keaton, who worked on stage on "Mister Rogers' Neighborhood" before becoming an actor, hosted the PBS TV special "Fred Rogers: America's Favorite Neighbor". His hometown of Latrobe and Pittsburgh host "Won't You Wear a Sweater Day" to honor Rogers. The event takes place annually on his birth date, March 20. In 2003, the asteroid 26858 Misterrogers was named after Rogers by the International Astronomical Union.