In July 2001, the Progressive Broadcasting Corporation (PBC) owned by businessman Alfredo "Atom" Henares ventured into UHF television through UNTV 37 (pronounced as "un-tee-vee"). It serves as television counterpart to PBC's FM radio station NU 107, airing rock and alternative rock music videos. The station gained a cult following through comedy and reality show Strangebrew known as "Ang show na may tama" and "In the Raw."