Samer began his sports career as a marketing manager at a Jordanian-based sports marketing company. He took the experience he gained there to Qatar where he became a general manager. He was responsible for the starting a sports marketing company with the purpose of promoting sports in Jordan and the region. Soon after, Samer decided to start his own sports marketing company “SportUp Jordan” to promote local athletes. Within a year, he was able to get sponsors for champion Jordanian athletes. He started the largest and only bilingual online sports business. He made an attractive product that was acquired by Maktoob Inc., an Arabic internet service provider.