What is known today as DC Comics was founded in 1934 by publishing entrepreneur Malcolm Wheeler-Nicholson under the name of "National Allied Publications". DC was formed by the merging of "National Allied Publications" and "Detective Comics Inc", as well as the affiliated "All-American Publications". Despite being officially known as "National Comics", the comic covers carried a "DC" logo and were referred to as a result of its nickname: "DC Comics". People had nicknamed it "DC" because of one its most popular comic series; "Detective Comics" and thus was born one of the world's most recognizable comic book brandings along with rivals Marvel publishing.