Sale "has written extensively and skeptically about technology," and has said he is "a great admirer" of anarchoprimitivist John Zerzan. He has described personal computers as "the devil's work" and in the past started public speeches by smashing one. During promotion of his 1995 book "Rebels Against the Future: The Luddites and Their War on the Industrial Revolution", Sale debated with "Newsweek Magazine" senior editor and technology columnist Steven Levy "about the relative merits of the communications age".