Professor Leszek Sibilski from the United States led a grassroots campaign with his Sociology class to promote a UN Resolution for World Bicycle Day, eventually gaining the support of Turkmenistan and 56 other countries. The original UN Blue and White World Bicycle Day logo was designed by Isaac Feld and the accompanying animation was done by Professor John E. Swanson. It depicts bicyclists of various types riding around the globe. At the bottom of the logo is the hashtag #June3WorldBicycleDay. The main message is that the bicycle belongs to and serves all of humanity.