After WrestleMania XIV in March 1998, the WWF regained the lead in the Monday Night Wars with its new "WWF Attitude" brand, led in particular by rising stars Steve Austin, The Rock and Mankind. The classic feud between the villainous WWF Chairman Vince McMahon (who was re-imagined and re-branded from the color commentator into the evil company chairman character Mr. McMahon after the real-life Montreal Screwjob incident) and fan favorite Steve Austin (who had been released by Bischoff in the summer of 1995 for not being marketable) caught the imaginations of fans. The April 13, 1998 episode of "Raw", headlined by a match between Austin and McMahon, marked the first time that WCW had lost the head-to-head Monday night ratings battle in the 84 weeks since 1996.