Welch said that "The name Florence and the Machine started off as a private joke that got out of hand. I made music with my friend, who we called Isabella Machine to which I was Florence Robot. When I was about an hour away from my first gig, I still didn't have a name, so I thought "Okay, I'll be Florence Robot is a Machine", before realizing that name was so long it'd drive me mad". In 2006 Welch's performances in small London venues as "Florence Robot is a Machine" began to attract notice.