In the 1950s, superheroes are now scorned by the public because of the collateral damage caused by their crime-fighting. After several lawsuits, the government initiates the Superhero Relocation Program, in which superheroes must give up crime-fighting and live under secret identities. Many years later, in the mid-1960s, Bob Parr (Craig T. Nelson) and his wife Helen (Holly Hunter)-formerly Mr. Incredible and Elastigirl-live in the suburbs of Metroville with their children Dash (Spencer Fox), Violet (Sarah Vowell) and Jack-Jack (Eli Fucile). Although Bob loves his family, he secretly resents his white-collar job and his mundane suburban life. Along with his friend Lucius Best (Samuel L. Jackson)-formerly known as Frozen-Bob occasionally moonlights as a vigilante to relive his "glory days".