Much better known was the other style of programmed learning, as proposed by the behaviourist B.F. Skinner. Skinner made some very effective criticisms of traditional teaching methods. His scheme of programmed instruction was to present the material as part of a "schedule of reinforcement" in typical behaviourist manner. The programmed text of Skinner's theory of behaviorism is the most complete example of his ideas in action. Skinner was a wonderful publicist for his own ideas, as can be seen from this passage: