"The West Wing"<nowiki>'</nowiki>s 2002 presidential election pits Bartlet and Vice President John Hoynes against Florida Governor Robert Ritchie (James Brolin) and his running mate, Jeff Heston. Bartlet faces no known opposition for renomination, though Democratic Senator Stackhouse does launch a brief independent campaign for the presidency. Ritchie, not originally expected to contend for the nomination, emerges from a field of seven other Republican candidates by appealing to the party's conservative base with simple, "homey" sound bites.