In 2011, Mohammad Fattal was experimenting with video ads on YouTube , when he found that he could make even the most initial videos explode in popularity. Alfan was originally created to support creators to allow them to be more successful on YouTube. Alfan initially managed channels for clients in Saudi Arabia and other parts of the GCC countries Alfan expanded into other countries in the region including the Levant region and North Africa region. When Alfan was launched it began to work with 5-10 creators. Today Alfan is partnered with more than 600 content creators on YouTube and other social media platforms. 