"Roll with It" received a lot of attention when Food Records, the label of Britpop rivals Blur, moved the original release date of single "Country House" to match "Roll with its release date", sparking what came to be known as "The Battle of Britpop". The British media had already reported an intense rivalry between the two bands. This clash of releases was seen as a battle for the number one spot. In the end, Blur's "Country House" single sold 274,000 copies to Oasis' 216,000 copies of "Roll with It". The singles charted at number 1 and number 2, respectively.