Hank and John have a YouTube channel called VlogBrothers. The brothers began the channel on January 1, 2007, when Hank made the channel's first video blog. Since then, Hank and John have been active on the channel, making videos back and forth. In the beginning of their channel's history, the videos were being made as a way to talk to each other without having to text. The two brothers made their goal to do this for a year, as a way to grow close to each other again, and called the project "Brotherhood 2.0."