Hiroshi Mikitani (三木谷浩史, "Mikitani Hiroshi") (was born March 11, 1965) is a Japanese business mogul and writer. He is the founder, chairman and CEO of Rakuten, Inc. He is also the president of Crimson Group, chairman of the football club Vissel Kobe, chairman of Tokyo Philharmonic Orchestra, and a board member of Lyft. 