For the newspaper serialization (published in parts) of her novel, Stowe was paid only $400. "Uncle Tom's Cabin" was published in book form on March 20, 1852, by John P. Jewett with an initial print run of 5,000 copies. Each of its two volumes included three illustrations and a title-page designed by Hammatt Billings. In less than a year, the book sold an unprecedented 300,000 copies. By December 1851, sales began dropping off. A cheap edition was published to stimulate more sales.