Prior to creating a music label, Aram Archer worked in the promotion of club projects "Oblaka", "La Barge", and participated in the organization of tours of club parties ("RAЙ", "Oblaka", "Opera"), and also worked on the project "Celebrity at the console", where media people tried themselves as a DJ. Later, Aram organized concert tours for these artists. Among them were: , , , Masha Tsigal, and many others.