In fact, the Harvard Case Study titled ‘Emerging Nokia?’ looks at the successful strategies that Nokia adopted globally during Shivakumar’s time as the Managing Director of the Indian market. It examines how Nokia tapped into the emerging markets like China, India and the MEA while turning its back towards markets like Europe, Japan and the USA. The study looks at Shivakumar and his counterparts Colin Giles (heading the Chinese market) and Chris Braam (heading the MEA market).