BusinessWeek magazine says that Gucci made more than US$7 billion in 2006, and was 46th in the magazine's yearly "Top 100 Brands". For this reason Gucci is the second biggest selling fashion brand after LVMH. Most importantly Gucci is the biggest selling Italian brand in the world. Gucci has about 425 shops in the world and it sells its products to other shops by franchisees and department stores.