Direct-to-video releases can occur for several reasons. Often a production studio will develop a TV show or movie which is not generally released for several possible reasons: poor quality, lack of support from a TV network, controversial nature, or a simple lack of general public interest. Studios, limited in the annual number of movies they grant cinematic releases to, may choose to pull the completed movie from the theaters, or never exhibit it in theaters at all. Studios then recover some of their losses through video sales and rentals.