Graham held many revival meetings in Los Angeles in 1949. These revivals are thought to be the time when Graham became a national religious figure. This is because he got help from the powerful newspaper man William Randolph Hearst. Many people believe that Hearst liked Graham for his love of his country. It is also believed that he may have thought that Graham could help with his conservative, anti-communist views. Hearst sent a telegram to his newspaper editors reading "Puff Graham" during Graham's late 1949 Los Angeles crusade. Therefore, one could read much more about Graham now in Hearst's newspaper chain and national magazines. That meant that his crusade event could run for eight full weeks — five weeks longer than planned. Henry Luce put Graham on the cover of "Time magazine" in 1954.