"Think of the children" as a phrase was used in the 1964 Walt Disney Pictures film "Mary Poppins"; where Mrs. Banks pleaded with her departing nanny not to quit and to asked her to "Think of the children!". Its use was popularized through satire on the television program "The Simpsons", beginning in 1996. Character Helen Lovejoy pleaded: "Won't somebody please think of the children!" during loud arguments in the town of Springfield on the TV show.