The ghazal is very popular in Pakistan, and Singh was one of the few Indian singers to become a success in that country. His music was described as "...gentle and soothing, and went to your heart." Ghazal was once a classical, elite type of music and poetry. Singh was able to make ghazal popular by singing in many different languages, singing ghazal in movies and music videos. He used modern technology and was the first ghazal singer to use multi-tracking.