On March 31, 1997, the channel revised its programming schedule with the introduction of a news wheel format. On August 25, the channel debuted a memorable advertising campaign, "The Front", created by ad agency TBWA Chiat/Day. The promos (which used the slogan, "Weather Fans, You're Not Alone") were set in something akin to a sports bar, with the major difference being that weather was the central focus. That October, 1997 World Series became the first major event that TWC covered with live reporters. New title bars were introduced for national segments on January 6, 1998.