Originally founded in 2017 under the name Cloud 9 Expressions. The company did business as PNW Journey under Cloud 9 Expressions, LLC from 2018 until 2020 when the name was officially registered as PNW Journey, LLC. Founding members included siblings Joe Buchmann, Garrett Busch, and Carissa Busch, along with spouses Brianna Buchmann and Kurshell Busch and family friends Chad Misterek and Steve Lindberg.