On November 1, 2005, the "Star Tribune" reported that an early screening in New York City for movie distributors resulted in a heavy bidding war. Picturehouse bought the rights. Company president Bob Berney, "aiming to capitalize on the name recognition of the 31-year-old radio program, recommended that the title revert to "A Prairie Home Companion". 'At the screening, Garrison said that to broaden the movie's appeal, they were thinking about changing the name to "Savage Love", so we may have an argument there,' Berney said."