Phil Robertson, an American football quarterback at Louisiana Tech University, was originally going to play professional football in the NFL. He decided to start a company instead. He began his business in a dilapidated shed. He spent 25 years there making duck calls from Louisiana cedar trees. Phil's third son, Willie Robertson, is the company's chief executive officer. Willie expanded it into a multi-million dollar enterprise. The Robertson family and business are the subjects of "Duck Dynasty", a reality television series on A&E. Before that, they were featured in the "Duck Commander" television show on the Outdoor Channel.