The emblem of Jeju United FC is a shield-shaped one with the combination of black, red, and blue. This will enable people to feel the power of the football team. To be more specific, the emblem represents Hallasan and the horn of a deer which symbolize Jeju Island. This expresses the defense power of the team. At the same time, the sword in the middle which was made from the 'J' in Jeju Island involves the team's spirit that it will adopt the attacking-strategy as its main one. In addition to this, it uses the motif of SK group's Happy Wings so that the Jeju residents would become united through the soccer.