His fame came from a viral video, "Ottoman Steak", posted on 7 January 2017. The video exceeded 10 million views on Instagram. He was nicknamed "Salt Bae" because of his particular way of salting meat: dropping it from his fingertips to his forearm, and then falling onto the dish. Due to the fame gained from this post, Gökçe's profile has expanded enormously. His restaurants, as well and Nusret himself, have served many celebrities and politicians.