In October 2010, shortly after the show started, Web blog "Cartoon Brew" wrote a blog called "The End of the Creator-Driven Era in TV Animation", which had attacked the show for being supported by a big brand name, saying that "today networks clearly prefer established properties over original ideas, and dislike dealing with individual artists who have a clear creative vision". That means that the writer did not like that the people who put TV shows on TV would put shows on that had a brand name and told older boring stories instead of TV shows that had new or original stories. The people in "/co/", the place in 4chan for cartoons and animations, who hadn't seen the show yet, were interested by the alarmist words in the blog and began watching the show, and liked the show for the story, characters, and animation style. Their reaction soon spread to the general board, "/b/", of 4chan. The reaction from 4chan created many My Little Pony recurring jokes and memes on the site.