Many different varieties of popularity exist, and many ways in which to gain it. General popularity usually involves respect in two ways: a popular person is respected by groups of people and will take that respect. This reinforces the idea that the person deserves the popularity. Likewise, amicability (friendliness) is an important part of popularity, as a person who does not like others is unlikely to be liked by others. This inverse nature of interpersonal popularity is often overlooked by people (particularly the young) who are attempting to become popular: being loud may be successful in gaining attention, but is unlikely to provide mutual respect.