Martins was born in Toronto to Portuguese parents. She graduated from York University in 2008, majored in a Bsc in psychology and minored in movie and television. She started her career as a model, modeling for several international contracts and major clients from 2005-2009. In 2009, she founded a talent agency "Hero Artists Inc." based in Toronto, which has represented several actors and directors. Some of the clients of Hero Artists are Disney, Netflix and Universal. In 2013, she co-founded Lightbox Pictures along with Wilson DaSilva, later the company teamed up with "United Front Entertainment" to distribute movie contents across Canadian media platforms. In 2015, she produced a western blockbuster "Forsaken". It was nominated for several awards and won a Rosie Award in Best Make-Up category.