WINS is known for its teletype sound effect that plays in the background and its slogans "All News, All the Time," "The Newswatch Never Stops," "Listen 2, 3, 4 times a day," and "You give us 22 minutes, we'll give you the world." The latter slogan refers to how a segment plays every 20 minutes. While other stations have stopped using the teletype sound effect, WINS has kept it.