In 2009 a new Sweatband was invented, primarily designed for runners, called a s"Q"oosh band. This groundbreaking design completely changed the look of sweatbands. Worn on the hand to precisely wipe sweat from the eyes and face, these bands join moisture wicking material to stretch terry cloth. s"Q"oosh brands revolutionized the old-fashioned sweatband market with a new favorite for runners in the 21st century. Similarly designed hand-sweatbands started appearing on the market in 2012.