In early 2015, T-ara signed a USD 1 million contract with the Chinese clothing brand Celucasn. In November, T-ara made a Chinese version of "Cry Cry" to be the theme song for the game "World of Warships". The group also became the face of the mobile game "Dream of the Three Kingdoms". In the same month, T-ara was made brand ambassadors of the partnership between Hankyung Media Group and Sina Weibo.