In 1993 Virgin Interactive created the "Digicel" process, originally for an unpublished game called "Dynoblaze". Key to developing the process were Dr. Stephen Clarke-Willson, David Perry, designer David Bishop, animator Bill Kroyer, animator artists Andy Luckey, animator Mike Dietz and programmer Andy Astor. The technology was first released to the general public in "Disney's Aladdin" for the Sega Mega Drive/Sega Genesis and subsequently on such projects as "The Lion King" video game.