Solihull is the most wealthy town of the West Midlands. It is also one of the most wealthy areas in the UK outside London. In November 2013, the uSwitch Quality of Life Index named Solihull the "best place to live" in the United Kingdom. Residents of Solihull and those born in the town are called "Silhillians". The motto of Solihull is "Urbs in Rure" (Town in Country).