She has also helped to launch the SamandRuby charity in March 2006. The charity was started to provide funding for the education and shelter of Thai children. The SamandRuby organisation is named after a friend of Moss's Samantha Archer Fayet and her 6 month old daughter Ruby Rose who were killed by the Tsunami while visiting Thailand. Moss also supports the Elton John AIDS Foundation, the Hoping Foundation, the Lucie Blackman Trust, Make Poverty History, Comic Relief and Homes of Hope which her close friend Sadie Frost also supports.