"Dulce Amor" was released on December 24, 1988. The album was supposed to be released in the summer of 1989. However, Manny Guerra had wanted the album to be released real quick. Guerra believed that if the album would have been released in the summer, that not too many Tejano fans would buy the album. He said, because popular music albums are released in that period. When the album was released, it had sold only 2,000 copies the first day. "Preciosa" (1988) had sold 3,600 copies on its first day. Guerra was not happy about the sales of the album. However, within a month the album sold 10,000 copies. It outperformed all of Selena's previous records. By August 1989, the album sold 33,206 copies. It was then pulled off shelves because of Selena's upcoming debut album with EMI Latin. EMI Latin bought all the original copies of the album. Only 50,000 copies of the album were shipped in Texas alone.