Many tabloid newspapers use a photo of a topless or a naked girl to improve their sales. Very often, this photo is placed on page three of the newspaper; that is where the name of this feature is from. For this reason, the feature is referred to as Page Three or Page 3. The newspaper The Sun, who introduced this in 1970, holds a copyright on the name. The Sun showed a picture of a topless girl on page three. Other newspapers, such as the "Daily Star" and "Daily Mirror" had pictures of naked women; The Mirror changed for models in swimsuits after a few years.