Haeundae used to be isolated from the large communities in Busan and Busanjin. However hotels, shopping centers and other tourist facilities have been constructed on the beach front area since the mid-1990s, and Haendae is now an rich beach front area. Haeundae New Town, a major commercial and residential redevelopment project begun in 1990 and another development project, Centum City, has been ongoing since early 2000 and is now a major feature of Busan. In Centum City there is the world's largest department store, Shinsegae Department Store and BEXCO (Busan Exhibition and Convention Center) has become a popular venue for international conventions and exhibitions. Nearby Marine City is built on land reclaimed from the sea, and has several huge, high-rise apartment blocks. 