JVC believed that an open standard (a technical standard that is open and free for anyone to use) like VHS was better for the consumer, so they fought against the MITI and Sony. JVC attempted to convince other companies, including Matsushita, to use VHS instead of Betamax. Matsushita agreed with JVC because Matsushita worried that Sony might become the most powerful company in the video recording industry if the Betamax format was the only one that the MITI allowed them to sell. Matsushita also disliked the fact that Betamax systems could only record one hour of video.