Between 2015-2016, Lay was chosen to be the spokesperson for several brands, in particular "Pancoat" and "Mentos" for which he became the first spokesperson in Asia. He also became Asia's first male artist to endorse "Vichy", and China's first endorser for "Planters". In addition to endorsing the "Lay's" brands, "Olay", "Clarisonic", "Kangshifu Ice Tea", "Tide", "Huawei", "AirBender", "Chushou TV", "Tmall" and "Cornetto".