Under his leadership, PepsiCo launched brands like Quaker, Tropicana and Doritos in the Indian market. He was also the Chairman of Nourishco (which was a joint venture between PepsiCo and Tata Global Beverages). He and then Vice President of the nutrition category for PepsiCo India, Deepika Warrier, headed the launch of Quaker Oats+Milk, which had Sachin Tendulkar as the brand ambassador.