It was awarded the Special Jury Award in 2004 by Le Marché International des Professionnels de l’Immobilier as the world's best overall new development for architecture and building innovation. The tower has appeared in many movies and television shows. It has appeared in the beginning of the movie Fantastic Four and was the home of LuthorCorp headquarters in season three of Smallville. It was also shown in the movies Firewall, Alone in the Dark, I, Robot, Catwoman, and Painkiller Jane.