Midwest Radio and Midwest Irish Radio are an Irish radio station in County Mayo, Ireland. Its studios are on Clare Street, Ballyhaunis. The station started in 1989. When first opened the Midwest Radio studios were in Abbey Street, Ballyhaunis, Co. Mayo. Its target audience is people over 35 and it mainly broadcasts country music and classic hits. Some of the station's programmes do contain current chart music such as The Breakfast Show, The Late Late Lunchbox and The Hot Hits Hour. The station broadcasts live every day from 7:00 am to 1:00 am. The latest JNLR/MRBI radio listener survey shows that Mid West Radio is by far the most popular radio station in Connacht with a market-share of 52.2%. Midwest Radio's franchise area is county Mayo although it can be heard in various parts of Connacht. 