When a person buys a Webkinz at a store, they get a code that allows them to use the website for one year. After that time, the person can still use the account, but there are some things that they can't do on there anymore. To be able to do everything, they must buy another Webkinz toy. Online, users can play with their pets in many ways. For example they can feed them, exercise them, or play games. When they play games, they earn "KinzCash", the money that is used on the site to buy things for their pets. 