In May 1997, Sertab released her third album, "Sertab Gibi" (Like Sertab). She stopped working with Sezen Aksu and she worked with Demir Demirkan in this album. Although album's sales were very low, album is the favorite album of fans. "Aşkolan Aşktır" (Love Matters), "Seyrüsefer" (Navigation) and "İncelikler Yüzünden" (Because of the Niceties) were the important songs from the album. Sertab Erener released self-titled fourth album in March 1999. Albums hit were "Yanarım" (I Burn), "Zor Kadın" (Hard Woman) and Vur Yüreğim (Hit, My Heart). Vur Yüreğim's video clip was including real scenes from shocking and afflictive events such as martyr funerals, atomic bomb and natural disasters.