On February 3, 2009, Rockstar Games showed the first official trailer. Resulting trailers had many characters, gameplay features, and multiplayer modes that will be shown in the final release. The game was shown on NASCAR driver Joey Logano's number 20 Toyota Camry in the Nationwide Series running of the O'Reilly 300. This took place at the Texas Motor Speedway on April 17, 2010. In North America, television network Fox plans to show a half-hour in-game special. It will be directed by John Hillcoat on May 29, 2010.