German Rap is based on a monarchy view of things. Everything is a kingdom and the best rappers are kings. There are currently three Kings: Kool Savas, Azad and Bushido himself. However at that time, nobody knew him, but his raps were thought of being very good. Because he knew that, he named his record "King of Kingz". He said "there can be 2 Kings, one for Berlin (Kool Savas) and one for Frankfurt am Main (Azad). Whatever. I shit on 'em. I'm the King. There is noone despite me. Fuck it. I'm the King of Kings."