Tesla's work fell into relative obscurity after his death, but since the 1990s, his reputation has experienced a comeback in popular culture. His work and reputed inventions are also at the center of many conspiracy theories and have also been used to support various pseudosciences, UFO theories and New Age occultism. In 1960, in honor of Tesla, the General Conference on Weights and Measures for the International System of Units dedicated the term "tesla" to the SI unit measure for magnetic field strength.