In the 1960s, Lee wrote, drew and edited most of Marvel's series and wrote a monthly column called "Stan's Soapbox". He wrote endless promotional copy, often signing off with his trademark motto, "Excelsior!". Lee would brainstorm a story with the artist and then prepare a short synopsis rather than a full script. Based on the synopsis, the artist would fill the number of pages left by determining and drawing the panel-to-panel storytelling.