The building was bought by The Vancouver Sun in 1937 and was it was renamed. Although The Vancouver Sun newspaper had long since moved, first to South Granville then to Granville Square, the building has kept the name. The outside of the building was used as the Watchtower in Smallville. The tower had to be digitally enhanced to look taller. In some of the shots, the tower is the highest building in Metropolis. The building was also used as Chance's and Winston's office in the television show Human Target.