Sherman said that Motorola was making preparations to pay $5,000,000 to teach workers reading and other basic skills, and that, since 1982, Ford Motor Company had already sent 32,000 workers on a similar program. He said that Simon & Schuster predicted a market of $500,000,000 per year in the sales of remedial programs to corporations. He quoted a spokesman for the National Association of Broadcasters as saying that "the biggest predictor of scholastic success is the time parents spend reading to their children." However, Sherman said that the amount of time thus spent meant that the outlook was "not bright". 