Tony Stark (Downey) is the CEO of Stark Industries, a company that makes weapons and bombs. He flies to Afghanistan to show off a new weapon called the "Jericho" missile to the United States Army. He and four other soldiers drive off in a Humvee, which is then attacked. One of the attack weapons was a bomb that Stark Industries had made. The soldiers are killed. Stark is badly injured by shrapnel from the bomb and is kidnapped.