Daikoku's pictures are found in the temples of Tibet and China and the god enjoys a high position as a household god in Japan. Daikoku's connection with wealth and success started a strange ritual known as Fuku-nusubi. This ritual started with the belief that the person who stole figures of gods and goddesses was promised good luck, if they were not caught while stealing. Eventually, stealing divine figures became so common that the Toshi-no-ichi or the ‘year-end-market’ held in the Asakusa Kannon temple became the main place where the sale of these images was held.