In 2008, Conservative Party strategists identified four archetypes based on TV programmes to help the party target swing voters. Alongside ""Top Gear" man", ""Apprentice" generation" and ""Grand Designs" couple", they identified ""Holby City" worker", a middle-ranking health service worker. In 2009, they identified ""Holby City" woman" as a key voter demographic who may help the party win the 2010 General Election. The ""Holby City" woman" is a female voter in her 30s or 40s, employed in a clinical or clerical position or some other public sector job. She is a swing voter in General Elections, The ""Holby City" woman" archetype is modelled on the character of Faye Morton.