Colors TV is a Hindi-language general entertainment television channel, based in India. The channel was aired on 21 July 2008, typically broadcasting drama, horror, comedy and movies. Longest Running Shows broadcast by the channel are "Balika Vadhu", "Sasural Simar Ka" and "Uttaran". It is the official brodcaster of Bigg Boss, Jhalak Dikhla Jaa, Celebrity Cricket League & Miss India.