The movie was shot digitally which allowed the cast and crew to fit into the small building. Even the theatre's basement was used for movie sets. With all the actors, technicians, electricians and carpenters squeezed into a small space, it was "as crowded as an ant farm". A Hollywood-style premiere was held at the Fitzgerald on 3 May 2006. A parade led from Rice Park to the theatre and the red carpet was laid out for the stars who arrived in white horse-drawn carriages. 