"Oobi" got high TV ratings for Noggin. From 2003 to 2004, "Oobi" and two other shows—"Miffy" and "Connie the Cow"—made Noggin's daily viewers increase by 55% over the last year. The average number of preschool-age children watching "Oobi" grew by 43% during the same time. The show's ratings were reported in the newspaper Multichannel News by the author Mike Reynolds, who said Noggin's popularity could be traced to its "breakout original series "Oobi"." The first showing of the "Uma Preschool!" episode on September 6, 2004, got higher ratings than any other Noggin show ever did.