In a normal Starbucks store, you will usually see a board with the beverages that you can purchase. But in Dumb Starbucks, it had the word "Dumb" in front of the name of the beverage you would see at Starbucks. For example, if you saw the Vanilla Latte at Starbucks, in Dumb Starbucks, it would be called "Dumb Vanilla Latte". Usually Starbucks has some other items, such as music CDs, but Dumb Starbucks also took the same music CDs and wrote the word "Dumb" in front of them.