By 1993, EMI Latin believed Selena was ready to release a crossover album. They believed she was ready because she had won a Grammy Award and other awards, signed a sponsorship tour with Coca-Cola, dominated the Latin music charts, and expanded the Tejano Music Movement across the United States (the Tejano Music Movement, which was a movement in Texas at the time, helped other people enjoy Tejano music and it becoming a popular trend). They also believed Selena had reached her peak in the Spanish-language market and they wanted to launch her into a career as an American solo pop artist. She was partnered with major pop music producers, some of whom were Grammy Award winners. The record company wanted to change Selena's musical styles from Tejano to contemporary R&B music. While Selena was recording songs, a crossover tour was being planned. On March 31, 1995, before "Dreaming of You" was scheduled to be released, Selena was killed by Yolanda Saldivar, who was a friend and manager of her clothing stores.