The trams from Starr Gate in the south to Fleetwood in the north. At busy periods such as the Blackpool Illuminations or on bank holidays services start or finish short at Cleveleys, Bispham or the Pleasure Beach. This means that more trams can run through the centre of Blackpool in a small period. When the Illuminations are on specially decorated trams carry passengers along the promenade and the illuminated area. The area runs from Starr Gate to Bispham. Until the opening of the Metrolink, Fleetwood was the only town in England that kept trams running down the main street.