Many television commercials, comic strips and other media depict this as a sort of humorous business, with Santa's elves acting as a sometimes mischievously disgruntled workforce, cracking jokes, making riddles, and pulling pranks on their boss. For instance, a "Bloom County" story from December 15, 1981 through December 24, 1981 has Santa rejecting the demands of PETCO (Professional Elves Toy-Making and Craft Organization) for higher wages, a hot tub in the locker room, and "short broads," with the elves then going on strike. Ronald Reagan steps in, fires all of Santa's helpers, and replaces them with out-of-work air traffic controllers (an obvious reference to the 1981 air traffic controllers' strike), resulting in a riot before Santa vindictively rehires them in humiliating new positions such as his reindeer. In an episode of "The Sopranos" titled "...To Save Us All from Satan's Power," Paulie Gualtieri says he "used to think Santa and Mrs. Claus were running a sweatshop over there... The original elves were ugly, traveled with Santa to throw bad kids a beatin', and gave the good ones toys."