Female moviegoers loved Valentino. Male moviegoers loathed him. Men refused to see the movie. If they did, they laughed at the love scenes. Men walked out during the movie. They felt threatened by Valentino's style of lovemaking. Many called him effeminate for the long robes he wore in the movie. Dick Dorgan harshly criticized Valetino in the magazine "Photoplay". He thought Valentino was too pretty for a male. He even wrote a song about Valentino called "A Song of Hate!"