It is famous for having for the longest place name in Europe and the second-longest official one-word place name in the world, right after the hill Taumata­whakatangihanga­koauau­o­tamatea­turi­pukaka­piki­maunga­horo­nuku­pokai­whenua­ki­tana­tahu located in Pōrangahau, New Zealand. The village's official name contains 58 characters and 19 syllables. It translates into English as "St Mary's Church in the hollow of the white hazel near to the rapid whirlpool of Llantysilio of the Red Cave". The village was given this long name as a publicity stunt to bring people to the village.