The main feature of Voov Central is an app which was developed by Facebook. It is a free app to use daily only for users of a Vodafone. It has more than 1.3 million users. This has made Voov the top social media app for South Africa, followed by We+. There has been a complain made by Cell C, that Voov Central cannot only be free by Vodafone or Vodacom but to all cellphones are different simcards in South Africa.