On each usual episode, a celebrity guest came on the show with a secret. The celebrity usually started the episode by coming out from the behind the curtain and saying "my name is [Name] and I've Got a Secret!". Sometimes, though, the celebrity would say "and this is "I've Got a Secret"!". In the beginning, the celebrities would have a secret. The secrets would sometimes be personal secrets, similar to the other contestants. Other times the secret would be about something they were there to do. The guest part of the show often was really a was to show some new technology or product.