In late 2009, NBC said that they would be moving the "Jay Leno Show" to 11:35 PM, the time usually slotted for "The Tonight Show". The "Jay Leno Show" would be 30 minutes long. "The Tonight Show" would be moved to 12:05 AM, but would still be a full hour long. NBC did this because Jay Leno and Conan O'Brien were not getting enough viewers, and they believed that moving "The Jay Leno Show" to late night would increase their prime time viewers.