The arena was initially expected to be renamed as the TD Ameritrade Center by the end of 2017, once the purchase of Scottrade by TD Ameritrade closed. However, TD Ameritrade decided not to put its name on the arena. The team later reached a new deal with Enterprise Holdings, a company based in the St. Louis suburb of Clayton, Missouri that owns the Enterprise, National, and Alamo car rental companies. The deal was announced on May 21, 2018, with the name officially changing to Enterprise Center on July 1 of that year.