During the July 2006 Electronic Arts press conference, Valve revealed that "Team Fortress 2" would arrive as the multiplayer component of "The Orange Box". In a conference trailer, the whimsical new visual style of "Team Fortress 2" of all nine mercenary classes were shown. Managing director of Valve Gabe Newell said that the company's goal was to create "the best looking and best-playing class-based multiplayer game". On September 17, 2007, a beta release of the entire game was released to Steam. On the same date, a the same beta release of the entire "Team Fortress 2" game was made available for customers who had pre-purchased "The Orange Box", as well as for customers who had activated their "Black Box" coupon. The "Black Box" coupon was included with the ATI HD 2900XT Graphics cards. The beta of "Team Fortress 2" was also given to members of Valve's Cyber Café Program. The beta continued until the game's final release.