On December 23, 2019, Bieber teased the release by posting a picture of himself in front of a piano accompanied by two posts with the caption "tomorrow". On the following day, he announced the single via a trailer he uploaded to YouTube that shows him walking through an abandoned gas station. The trailer also serves as an announcement for his upcoming North American tour starting May 14, 2020, as well as a documentary covering "all different stories". About the upcoming music, Bieber stated that he feels like "this is different than the previous albums just because of where I'm at in my life".