The miniseries was repeated three times before it found an audience. Once the product started selling, the show got syndicated and picked up and backed by Group W, which funded the next round of animation. The show then went network, on CBS. Accompanied by the popular "Teenage Mutant Ninja Turtles" 1987 TV series, and the subsequent action figure line, the TMNT were soon catapulted into pop culture history. At the height of the frenzy, in the late 1980s and early 1990s, the Turtles' likenesses could be found on a wide range of children's merchandise, from Pez dispensers to skateboards, breakfast cereal, video games, school supplies, linens, towels, cameras, and even toy shaving kits.