The first major pay-per-view event was on September 16, 1981. This event was Sugar Ray Leonard and Thomas Hearns for the Welterweight Championship. Viacom Cablevision in Nashville, Tennessee, was the first system to offer the event. Over fifty percent of its customers paid to see the fight. Viacom's Marketing Director, Pat Thompson, put together the fight. He later put together other PPV fights, wrestling matches, and even a Broadway play.