In the year 2000, the company developed a product called QueueBuster. In 2009, Netcall acquired Q-Max Systems Limited, which provided workforce management software to contact centers. In 2010, the company acquired Telephonetics. The company acquired Bury St. Edmund-based Serengeti Systems in 2012. In August 2017, it acquired MatsSoft. In October 2020, Netcall acquired Automagica.