Tavi Gevinson (born April 21, 1996) is an American writer and blogger. In 2008 she started a blog called "Style Rookie". She posted pictures of herself wearing outfits and wrote about the latest fashion trends. The blog was successful. Due to its success Gevinson was asked to go to New York Fashion Week and Paris Fashion Week. In autumn 2011, Gevinson made a website called "Rookie". Rookie is an internet magazine for teenage girls.