Four years later, in 1990, Ted Turner's Goodwill Games were held in Seattle. News crews at the Pike Place Market discovered the fish market and its performances with customers, and they filmed them. Soon afterwards, the fish market appeared on "Good Morning America". The business and its employees were being filmed by various movie crews, and being featured in many magazines. Now, during the summer tourist season, the fishmongers will perform now in front of as many as 10,000 visitors daily. The success of the business has been cited to its human resources and employee attitudes. The employees of the fish market will often speak to businesses, civic groups, and schools on ways to be successful. This has led to their being featured in motivational books.