Schuster and Siegel created a bald telepathic villain, willing world domination, as the protagonist of the short story "The Reign of Superman", published in Siegel's 1933 science fiction "Science Fiction № 3". The character was not successful, and Siegel found a more familiar hero. Schuster modeled the character on Douglas Fairbanks, and his alter ego in glasses, Clark Kent, a combination of Harold Lloyd and Schuster himself, and the name "Clark Kent" comes from the stars of the films Clark Gable and Kent Taylor. Lois Lane was modeled after Joanna Carter, who was Joe's friend before she became Siegel's wife.