In 2012, Aram registered the company "Archer Music Production", which organizes concerts and club booking throughout Russia for many contemporary artists. In the future, Aram Archer decides to turn "Archer Music" into a full-fledged music label. So after passing all the checks, the company signed a contract with the American company "", becomes a distributor of the world-famous music aggregator, which is one of the five world leaders in the digital sales market. Today, the structure of "Archer Music Production's" company is "Archer Music" music label, "Archer Media" advertising sales department and "Aram Concert" organization of concert tours.