Bukalapak was founded by Achmad Zaky in early 2010 as a digital agency division named Suitmedia, based in Jakarta. However, Bukalapak has only been a Limited Liability Company (PT) in September 2011 and is managed by management led by Achmad Zaky as CEO (Chief Executive Office) and Nugroho Herucahyono as CTO (Chief Technology Officer).