The game came under negative criticism by Fox News for it's use of profanity, crude behavior and sexual innuendo. Electronic Arts responded to this saying, "As you know, Bulletstorm is a work of entertainment fiction... The game and its marketing adhere to all guidelines set forth by the ESRB; both designed for people 17+...Much like Tarantino's Kill Bill or Rodriguez's Sin City, this game is an expression of creative entertainment for adults."