Many people in Western cultures disagree with arranged marriages. It is the social norm in the west to form a deep, emotional bond with someone before marriage is even considered. However, recent studies have shown that although arranged marriages start with a low level of love (using the American Rubin Love Scale), they usually have twice the amount of love as non-arranged marriages within 10 years. Whereas in non-arranged marriages the level of love seems to become less as time goes on.