In 2011, T-ara starred in commercials for Spris, iRiver, Windysoft, Look Optical, Shin Ramyun, and Crown Mountain. T-ara also launched the café franchise called Cafe Page One. The name was taken from the cafe that Eunjung's character ran in the drama "Coffee House". When it was opened on July 1, 2011, the members of T-ara were present to greet the customers. The same year, T-ara was chosen as models for cosmetics brand Tony Moly. The group modeled for the brand in South Korea, China, Japan, and other Asian countries. T-ara also signed a contract with online shopping mall Hi-Mart.