Naver Corporation has operated Naver since 1999. Naver is a popular search portal in South Korea, which holds a market share of over 70% since 2011. “Naver” is a combination of the words “navigate” and the suffix, “-er”. It means ‘a human’ who navigate Internet. Also, it is similar to the English “neighbor”. Naver Corporation listed on KOSDAQ (Korean Securities Dealers Automated Quotations) in September 2002 and transferred to KOSPI (Korea Composite Stock Price Index) in November 2008. 