The model Jean Shrimpton was another icon and one of the world's first supermodels. She was the world's highest paid and most photographed model of the time. Shrimpton was called "The face of the '60s", in which she has been considered by many as "the symbol of Swinging London", and the "embodiment of the 1960s". Other popular models of the era included Veruschka, and Twiggy. Twiggy was called "the Queen of Mod", a label she shared with others, such as Cathy McGowan, who hosted the television rock show, "Ready Steady Go!" from 1964 to 1966.