The club's traditional home colours are all white. Its crest has been changed several times in attempts to modernise or re-brand. The current crest is a modified version of the one first adopted in the 1920s. Real's home stadium is the 81,044 capacity Santiago Bernabéu Stadium in Madrid, where it has played since 1947. Unlike most European football clubs, Real Madrid's members ("socios") have owned and operated the club since it was opened. Real is the world's most valuable club. Real Madrid have won 34 La Liga titles.