Fritz Victor Hasselblad (8 March 1906 in Gothenburg – 5 August 1978 in Gothenburg) was a Swedish camera designer and photographer. He was the founder and CEO of Victor Hasselblad AB, and the creator of the Hasselblad camera 1948. The U.S. space agency NASA chose the Hasselblad camera to be its official "place camera" and it was later used by astronauts on the moon.