It was in 1907 that residents of the town decided it was time to incorporate. Several influential people felt the town ought to be named "Wengert" after a local businessman. Another man lobbyied to have the town named "Oberly" after himself. However, because of his many relatives and generous contributions to the community, the town was incorporated as "The Village of Sartell" in honor of Joseph B. Sartell. From 1907 until 1973, there was a Sartell on nearly every City Council, the most prominent being Ripley B. "Rip" Sartell who was mayor for 31 years.