A print is a copy of the physical film itself. Each movie theater needs a print for showing. This becomes expensive and along with advertising they are called 'P&A'. Advertising can include parties for the stars of the movie. It can also mean arranging interviews on talk shows and placing movie clips on video sharing websites like YouTube. This is to get people talking about the movie. The period of time for advertising a movie only a few weeks before it is released. After that time it is hoped will advertise the movie. 