In 2002, Williams signed a contract to say he would work for the company EMI. He worked on his next album, "Escapology", for a year. Many people think that "Escapology" was different from Williams' earlier music. The album was very successful in Europe, but it was not so successful in America. For the video for the song "Something Beautiful", Robbie ran a competition. The winner of the competition pretended to be Williams in the video. In the end, he chose three winners, so he made three different videos for the song.