Diagrams affect the mind so that the viewer comes to understand them, but not in the way one understands words. Visual thinking or problem-solving is very ancient, and largely automatic. One only has to remember that the brain puts together an image of the world around us based on sensory input, mostly sight. We do not make any conscious decisions: it is done without conscious thought. Diagrams most likely "tap in" to some of these ancient – but largely unknown – routines.