Cheddar cheese is the most popular cheese in the United Kingdom. It accounts for 51 percent of the country's £1.9 billion annual cheese market. It is the second most popular cheese in the United States, behind mozzarella, with an average annual consumption of per person. The United States produced 3,233,380,000 lbs in 2010, and the UK 258,000 tonnes in 2008. The name "cheddar cheese" is widely used and has no protection within the European Union. Only cheddar produced from local milk within four counties of South West England may use the name "West Country Farmhouse Cheddar."