Movable Ink's technology allows email marketers to pull real-time content from their websites and embed that information into emails. When recipients open the emails, they contain the most up-to-date information as well as contextual data based on a person’s location, time of day, or the device they’re viewing the email on. The company also offers advanced email tracking reports and real-time metrics. Companies using Movable Ink include Nordstrom, Bloomingdale's, American Eagle Outfitters and Verizon,