In 1982, King World formed an ad-sales barter division called Camelot Entertainment Sales. A year later, company chairmen, brothers Roger, Michael, and Robert acquired the syndication rights to Merv Griffin's game show "Wheel of Fortune" when no other studio would step in. The acquisition paid off, and "Wheel of Fortune" became the most popular show in the history of syndication, and has continued to be for over a quarter of a century. At one point, the program was generating a 21% national rating. The same year, the company also acquired the syndication rights of "The Merv Griffin Show" from Metromedia Producers Corporation in MPC