Maria Dickin was the creator of the People's Dispensary for Sick Animals (PDSA), a British veterinary charity. She created the award for any animal who showed "conspicuous gallantry [obvious bravery]" and devotion to its job while serving with the United Kingdom's armed forces or their allies. The Medal was awarded 54 times between 1943 and 1949 – to 32 pigeons, 18 dogs, three horses, and one cat.