One ticket for all transport in London was one of the key promises made in 1981 by the newly-elected Labour Greater London Council, headed by council leader Ken Livingstone. The policy, with the slogan "Just The Ticket", meant that only one ticket was needed for London Transport bus and Underground services. They also reduced the price of transport. The price cut was then ruled illegal, but the one pricing scheme was mostly a success and was extended during the 1980s and 1990s as new transport routes were opened in London.