Being called a "geek" is usually an insult. The word is now often a nice thing to say, meaning that the person it is describing has extraordinary technical skill. Geek Pride Day has been observed on May 25 in Spain since 2006 (May 25 being the world premiere date of Star Wars and also Towel Day). The holiday promotes the right to be nerdy or geeky, and to express it in public without feeling bad. A new meeting, Geek.Kon, is held in Madison, Wisconsin to celebrate all things geek.