After noticing what Pulitzer had done by keeping his newspaper at two cents, Hearst made the "Journal's" only cost one cent, while providing as much information as rival newspapers. This worked, and as the "Journal's" had 150,000 people subscribe to it, Pulitzer cut his price to a penny, hoping to make Hearst (who was subsidized by his family's fortune) run out of money. Hearst then hired many people who were working for "World" in 1896. While most sources say that Hearst simply offered more money, Pulitzer — who had grown more abusive to his employees — had become a very difficult man to work for, and many "World" employees were willing to switch newspapers just to get away from him.