Starting on September 4, 1995, The Mall had an event for live television for the first time. Time-Warner owned professional wrestling company World Championship Wrestling set up in the building for the Inaugural edition of WCW Monday Nitro - also the WCW debut of Lex Luger, under his "The Narcissist" gimmick. This first broadcast on Turner Network Television, along with later editions broadcast from the Mall, would become a well known part of the federation's competition with The World Wrestling Federation.