.Most of the money raised by the appeal comes from people who may have raised it themselves by taking part in sponsored events. A popular event is to sit in a bath of baked beans. Lots of companies also donate money or benefits. In the past, HSBC have helped with banking and BT have helped with the donation call centres and phone lines. On the night of the seven-hour long television programme lots of celebrities appear to support the cause and ask for donations. Various performances are often given, including sketches and musical numbers. There are also featurettes that show what the money is used for. Celebrities that appear are from both the BBC's own programmes, and also from the rival ITV network. They often appear in character and on the sets of their own programmes. One of the most popular features has been a musical number by the BBC newsreaders. In 2006 they had a "James Bond" theme, and in 2008 it was a "Mamma Mia!" one. The stars of newly opened West End musicals also perform songs from their shows later in the evening, after the 'curtain call' of the actual show performance for that evening. The total is also show on a screen about every hour. The presenters always accompany this with the phrase "every penny counts" to help to push the total beyond that of the previous year.