Young Circassians from Jordan decided to open a Circassian-language TV channel with a hope to find international exposure for the Circassian people who live overseas. The experimental channel began broadcasting Circassian music and dance like on MTV. Through the years it has become a commercial channel broadcasting social events, documentaries and activities of the Circassian diaspora. It is continuously under development and regeneration with the increase of advertising incomes from local commercial activities.