The music video for the song was directed by Melina Matsoukas. The video shows Rihanna as a drug abuser who searches for things that gets her excited in a relationship. Because of this, the relationship is no longer a positive one. This is because the woman is now a drug addict, and violence can be found between herself and her boyfriend. The video has received over 779 million views as of March 2018. It was given mixed reviews. Some critics believed the video supported violent sex. It was also believed that the actor chosen for the role of the boyfriend looked similar to Rihanna's ex-boyfriend, R&B singer Chris Brown. Brown had assaulted Rihanna two years before the song was released.