In Kyrgyzstan, a mountain peak was named after Santa, after a Swedish company had suggested the location be a more efficient starting place for present-delivering journeys all over the world, than Lapland. In the Kyrgyz capital Bishkek, a Santa Claus Festival was held on December 30, 2007, with government officials attending. 2008 was officially declared the Year of Santa Claus in the country. The events are seen as moves to boost tourism in Kyrgyzstan.