Long became the manager of "Doom" (Ron Simmons and Butch Reed) and led them to the World Tag Team Titles. He also managed Chris Jericho, Johnny B. Badd, One Man Gang, Norman the Lunatic, "The Skyscrapers" (Sid Vicious, Dan Spivey & Mark Callaway), Marcus Bagwell, 2 Cold Scorpio, Joey Maggs, Craig Pittman, Jim Powers, Bobby Walker, Ice Train and Bobby Eaton while in Jim Crockett Promotions and WCW.