Ross went to Pichilemu circa 1890, and he bought some areas in the town. In San Fernando, in September 1885, he bought the property of Francisco Torrealba, a terrain that lasted at the Pichilemu beach. He first constructed the Ross Hotel with a European-style design, assigning Evaristo Merino as its administrator, meanwhile he started promoting Pichilemu in cities as Santiago de Chile. He later constructed the Ross Casino and the Ross Park. They used materials as: shards from Italy, Oregon pine from the United States, Portland cement. A Chilean chronicler quoted: