The man who owned the company, Henry Ford, heard about meat being cut on a disassembly line, which moved meat from worker to worker so that the meat could be cut up. Assembly lines were not much used at the time. Ford knew that if he built his cars on an assembly line instead of one at a time like other cars, he could make a car that anyone could afford and would be built like cars that cost more money. He also knew that he could pay his workers more money. 