Off-page is the complete opposite of on-page SEO, but it also has the same level of relevance - one cannot work without the other. It’s one of the best ways to provide a relevant result to the users and earn back links from another website to boost credibility. Since the focus of off-page SEO is the outside activities of a website, it’s expected that one’s ranking will increase as well as the page rank. It also utilizes the presence of social media platforms that can effectively increase engagement and exposure that is a great way to establish brand awareness and trustworthiness. 