Johansson is registered as an independent and campaigned for Democratic candidate John Kerry in the 2004 United States presidential election. About George W. Bush's 2004 reelection, she said, "[I am] disappointed. I think it was a disappointment for a large percentage of the population." Johansson also campaigned for Democratic candidate Barack Obama: Her efforts included appearances in Iowa during January 2008, where her efforts were targeted at younger voters; an appearance at Cornell College; and a speaking engagement at Carleton College in Northfield, Minnesota on Super Tuesday, 2008. Johansson appeared in the 2008 music video for The Black Eyed Peas front man will.i.am's song, "Yes We Can", directed by Jesse Dylan, a song inspired by Obama's speech following the 2008 New Hampshire primary. On February 7, 2012, Johansson and Anna Wintour hosted a fashion launch of pro-Obama clothing, bags and accessories, with proceeds going to the President's re-election campaign. She addressed voters at the Democratic National Convention on September 6, 2012, calling for President Obama's reelection and for more engagement from young voters.