On May 13, 2016, it was announced that Taeyeon was selected as the promotion model for the MMORPG video game by Kakao, "Sword and Magic" and for the remake of the song "Atlantis Princess" by her labelmate BoA. She also held her first solo concert, Butterfly Kiss in Seoul, from 9 to 10 July and Busan, from 6 to 7 August.