In 2006 he worked with LG to design the LG Shine Phone Lie Sang-bong Limited Edition. This phone was designed with Korean Calligraphy, Hangeul. In 2007, KT&G, the Korean tobacco firm, had him design a limited edition tobacco case, ‘Esse’ also designed with Hangeu]. Samsung also collaborated with him and exhibited Lie Sang-bong PC. In 2010, he designed custom of Kim Yuna, the World Figure Skating champion, for the ‘Festa on Ice 2010’. His appearance in "Muhandojeon" in 2006 contributed to his popularity. "Muhandojeon", which means unlimited challenge in Korean, is one of the most famous TV programs in Korea. In the program, he designed customs for the 6 entertainers and successfully made them participate in his fashion show. After his appearance in the TV program, he has been known as a Hangeul designer because all of the show was based on showing the beauty of Hangeul.