After the games he had difficulty making a living and became a sports promoter, essentially an entertainer. He would give local sprinters a ten or twenty yard start and beat them in the 100 yd (91 m) dash. He also challenged and defeated racehorses although as he revealed later, the trick was to race a high-strung thoroughbred horse that would be frightened by the starter's pistol and give him a good jump. His self-promotion eventually turned into a public relations career in Chicago, including a long stint as a popular jazz disc jockey there. In 1968, Owens received some criticism for supporting the racially turbulent XIX Olympic Games that year.