Plans were made to move Jumbo on February 18. Jumbo would not get into the box. A second attempt was made on February 19 with the same result. Jumbo laid down in the street. Crowds of people cheered for Jumbo. He stayed in the street for a week. Bill Newman, Barnum's agent in London, sent the showman a telegram. "Jumbo won't get up", it read. Barnum sent a telegram back reading, "Let him stay there as long as he wants. It's great publicity."