In this episode, Butters pays $5 and gets his first kiss from Sally, a girl on the playground. Seeing this Butters opens a "kissing company" and becomes a pimp. After rumors swirl Sergeant Yates of the Park County Police goes undercover as a female sex worker named "Yolanda" and went on undercover stings. Hearing that Butters is a respectful pimp, real sex workers begin to join Butters' company. Sergeant Yates then joins Butters' company but Yolanda's pimp, Keyshone appears outside and asks Yolanda to marry him and (s)he says yes. Butters' decides to quit his pimping because he thought it would interfere with "true love".