As a founder of Loretto Companies, Lamar Hunt Jr. has distinct ventures in real estate, sports, and his charitable giving. Under Loretto Commercial, Hunt Jr. works to develop commercial projects that thrive and are sustainable in order to add to the quality of life in Kansas City. The Loretto Foundation helps to build strong families and encourage spiritual growth by focusing on Catholic schools and charities in the Kansas City area. Loretto Sports Ventures is closely tied to hockey with his overall goal of growing the youth game of ice hockey by bringing the highest level of youth hockey to the Kansas City metro.