The whisky was popular in the late 19th century in gentlemen's clubs of Canada and the United States. It was known as "Club Whisky" because of this. After it became very popular, American distillers decided to petition to include the word "Canada" on the bottle to identify it from their competing whiskies. By doing this, they thought that it would stop the popularity of the whisky. However, this made the whisky even more exclusive. In 1889, Walker changed the label and added the word “Canadian” to the top of the label. In 1890, the label was changed again, with "Canadian" being moved down from the top of the label and incorporated into the name of the whisky.