Towards the mid 1960s, The Beatles became bolder with their style of music. This largely started in 1965, with the release of the album "Rubber Soul", and hit a peak in 1967 with the release of "Sgt. Pepper's Lonely Hearts Club Band", which was named as the greatest album of all time by Rolling Stone Magazine. They were also named the most influential artists of all time by Rolling Stone magazine, because their music, clothing style, and attitudes shaped much of what was popular among young people in the 1960s.