This approach was created by Franz Boas (1858-1942), also named “the father of anthropology.” He is famous for making anthropology popular in the United States. Boas wanted to show people that human activities, ideas, and choices are different in different places. He believed that the people should be studied holistically, not just looking at one part of their life, but how all the parts or their life fit together and create their culture. This includes studying people's , the objects they make, their bodies, languages, stories, and customs.