James Edwards and Austin Farley established "The Political Cesspool" on October 26, 2004, as a paleoconservative alternative to GOP radio shows such as the Sean Hannity Show; in Farley's words, the show focused on efforts "to preserve our Southern heritage and its symbols," while James Edwards described the show as "politically incorrect". It was initially broadcast on AM 1600 WMQM, a Memphis-based radio station, on Tuesdays and Thursdays. Edwards and Farley invited friends Bill Rolen, who is a board member of the Council of Conservative Citizens, and Jess Bonds as guest hosts, as well as radio expert Art Frith. Before, Frith had worked for a number of other radio stations including American Forces Radio and Television Service (AFRTS) (in Keflavik, Iceland; Anchorage, Alaska; and Nea Makri, Greece), KFQD (in Anchorage), and WBCK (in Battle Creek, Michigan).