In August of 1990 Symantec acquired Peter Norton Computing from Peter Norton. Norton and his company developed various utilities, or applications for DOS. Symantec continued the development of acquired technologies. The technologies are marketed under the name of "Norton", with the tagline "from Symantec". Norton's crossed-arm pose, a registered U.S. trademark, was featured on Norton product packaging. However, his pose was later moved to the spine of the packaging, and later dropped altogether.