Jenny the Kitty became very popular with young school-girls during the 1980s. Because a Japanese singer, Kahara Tomomi, who was very popular among young school-girls said openly that she loved Jenny The Kitty on the TV. In the 1990s Sanrio made more products with the picture of the cat which would appeal to teenagers and young women. During the later part of the first decade of the 21st century, Hello Kitty began targeting boys and young men with Jenny the Kitty for Boys. The character uses darker colours and a dark bow when it is targeted to males.