Red Bull's slogan is "it gives you wings". The product is strongly marketed through advertising, tournament sponsorship, sports team ownerships, celebrity endorsements, and with its record label. Red Bull sponsors Red Bull Air Race, "Red Bull Crashed Ice". It owns the sports team Red Bull Racing, Scuderia Toro Rosso, "EC Red Bull Salzburg", "FC Red Bull Salzburg", Red Bull New York, and "RB Leipzig". Red Bull started its own record label, "Red Bull Records".