Janeitism did not begin until after J. E. Austen-Leigh published "A Memoir of Jane Austen" in 1870. When this was published, Jane Austen became much more popular. This worried the literary elite. They felt they had to separate their liking of Austen from the "masses". The word "Janeite" was first begun by the literary scholar George Saintsbury in his 1894 introduction to a new edition of "Pride and Prejudice". Austen scholar Deidre Lynch explains, "he meant to equip himself with a badge of honor he could jubilantly (triumphantly, happily) pin". In the early twentieth century, Janeitism was "principally (mostly) a male enthusiasm shared among publishers, professors, and literati". Rudyard Kipling even printed a short story called "Janeites" about a group of World War I soldiers who were fans of Austen's novels.