The Invasion storyline was presented with a backdrop of a McMahon feud. In storyline, WWF was owned by Vince McMahon, WCW was owned by Shane McMahon, and ECW was owned by Stephanie McMahon. Although the feud did not center completely around the McMahons, the family feud storyline had been done many times before. In addition to this, the Stone Cold versus Vince McMahon feud was to start again when Vince McMahon hit Austin in the back of the head with a chair at No Mercy. As stated by a Slam! Wrestling synopsis of No Mercy 2001: