By 1967, "The Mike Douglas Show" had 6,000,000 viewers each day, mostly women. It earned $10.5 million from advertisers. Douglas was paid more than $500,000. In 1967, the program got the first Emmy Award for Individual Achievement in Daytime Television from the Academy of Television Arts & Sciences. Most weeks, Douglas would be joined by a co-host, like John Lennon & Yoko Ono, and Anne Baxter. The show went off the air in 1980.