From the 1970s onwards, auto-ethnography has been gaining impact and is being used more and more. However, it still constitutes an issue of controversy and is, sometimes, criticized because of its individualistic and subjective nature, which is seen as potentially undermining of its scientific credibility. That is, the author’s personal involvement with the events and society he/she describes and analyzes is sometimes considered as something that clouds his/her objectivity. It remains, however, questionable whether auto-ethnography should be judged on the same terms as traditional ethnography, as one may argue that they have different purposes altogether, and that a subjective point of view is advantageous and what auto-ethnography has to add to traditional methods.