But after Jan Ullrich's 1997 Tour de France victory, cycling became more popular. Partly as because of Germany's new-found cycling enthusiasm, the "Bund Deutscher Radfahrer e.V." (German Cyclists' Federation) and the company Upsolut founded the Deutschland Tour "gmbh" (Ltd) 1999 the "Deutschlandtour" restarted, but has not been run since 2008 because of a lack of interest from TV sponsors.