Alvarado worked under the name Brazo de Oro (Spanish for "Arm of gold"). Alvarado worked as a booker for Consejo Mundial de Lucha Libre (CMLL) and as head of the wrestlers' union. Brazo de Oro was part of the Alvarado wrestling family. Brazo de Oro's son La Mascara is a CMLL wrestler, as are his nephews Máximo and Psycho Clown.