Selena performed at the 1989 Tejano Music Awards, which was attended by Jose Behar. Behar, the former president of Sony Music Latin, had recently opened EMI Latin. EMI Latin became the Latin division of EMI Records. The new president of Sony Music Latin was also attending the event and had wanted Selena to sign with his company. Selena's father and manager Abraham Quintanilla Jr was given offers from both Sony and EMI, however, Sony doubled the amount EMI was offering. Quintanilla Jr decided to go with EMI because they were offering the crossover deal Selena wanted, while Quintanilla Jr wanted his children to be the first band to sign with EMI Latin.