In the meantime, "Ehomaki" started as a custom to pray for the prosperous business at the harbor of "Osaka" in the end of "Edo" era. The custom died out temporarily, but "Osaka Nori Kyodo Kumiai" revived it in the event of "Dotonbori" in the late 1970's. Therefore, it was famous in the "Kansai" district. Also, it began to sell in the part of supermarkets and convenience stores in 1990's. In addition, it became rapidly popular among the whole country because "Ehomaki" was advertised considerably in stores.