Since the 1970s, tourism has played an increasing role in the local economy. Partly due to the John Ford movies, partly due to magazine articles, the area has become a favorite of photographers, rafters, hikers, rock climbers, and most recently mountain bikers. Moab is also an increasingly popular destination for four-wheelers as well as for BASE jumpers and those rigging highlining, who are allowed to practice their sport in the area. About 16 miles south of Moab is the "Hole N' The Rock", a 5,000 square foot 14 room home carved into a rock wall which "National Geographic" has ranked as one of the top 10 roadside attractions in the United States. Moab's population swells temporarily in the spring and summer months with the arrival of numerous people employed seasonally in the outdoor recreation and tourism industries.