Because Iyasu had gone over to Islam, the nobles replaced him with Empress Zauditu on September 27, 1916 and made Tafari regent. From this time onward, he controlled Ethiopia. He was made "negus" (king) in 1928, and was crowned "Haile Selassie I, King of Kings of Ethiopia, Conquering Lion of the Tribe of Judah, Elect of God" on November 2, 1930. His coronation was given widespread publicity throughout the world, especially through two TIME Magazine articles. This publicity created interest on the far-away island of Jamaica, where a belief in his divinity (Godliness) soon arose because of his titles, and because they saw him as a symbol of black liberation. 