On 16 January 2018 the name of the Italian administrator of Iliad Italia, Benedetto Levi, was officially announced, together with the presentation of the new logo and the institutional website. As part of the implementation of the infrastructures required to cover the Italian territory with its own network, on 16 February 2018, an agreement was reached with the Spanish group Cellnex, which provides Iliad Italia with over 7700 cellular antennas in Italy. Finally, on 29 May 2018, the official launch of the operator takes place, in conjunction with the presentation of the commercial offer and the start of the sale of SIM cards with new numbers or to carry out the number portability from other phone operators. On 18 July 2018, just under two months after its launch, Iliad Italia officially announced that it had reached one million customers between requests for portability and new subscriptions. On 4 September 2018, the Iliad group releases the results of the first half of 2018, reporting the achievement – by early August – of one and a half million customers in Italy; actually, on 6 September 2018, Iliad Italia issues a press release confirming the achievement of two million customers.