The song was announced as Tulisa's second single on 24 July 2012. Tulisa told "Capital FM": "This is now me going back to me and trying to define myself as an artist because I knew I wanted a number one hit as my first release. I got that with 'Young', so I went even more urban with this second single. I don't expect it to even possibly get top ten it's that urban, but you never know. The fanbase could pull through, the N-Dubletts could pull through, and it is a smash but it's an urban smash and I know that in the UK these days it is a lot tougher with urban music."