Typically, one model is chosen among the Angels to wear a bejeweled bra called the "Fantasy Bra". It was first advertised in the Victoria's Secret catalog. But since 2001 it has been worn in the Fashion Shows. Prior to each Fashion Show, Victoria's Secret contracts a famous jewelry designer to create the bra to promote the fashion show. The company offers the Fantasy Bra for sale as "the ultimate holiday" gift. But only the fantasy bras from the 2004 Heavenly "70" Fantasy Bra and the 2012 Floral Fantasy Bra and Gift Set have found buyers. If not bought, the bras are taken apart after a year.