The chain is recognizable by the A-frame style roofs of its older restaurants, similar to the original structures used by IHOP, Tastee-Freez, Nickerson Farms, and Whataburger. Structures that have been converted from Wienerschnitzels into other restaurants often retain the distinctive architecture. The chain's advertising mascot is an anthropomorphized chili dog known as The Delicious One, who runs from people who want to eat him.