Muse's first album, "Showbiz", came out in 1999. In the United States, Maverick used a large advertising campaign to make Muse more popular. Muse were already popular in the UK, and "NME" said they were "the first great British guitar band of the 21st century". US magazine "Rolling Stone" said "Showbiz" sounded a lot like Radiohead. Matthew Bellamy did not like that comparison, but people would still compare Muse and Radiohead in the future. Other reviewers said the band had a lot of potential after listening to "Showbiz".