Over the next year (1963), The Beatles became the most popular recording act in Britain and Europe, and then in America during 1964. Following their success, Epstein signed up other bands and singers, including Gerry and the Pacemakers, Cilla Black, Billy J. Kramer and the Remo Four. Each found success and hit records, but none became as popular as the Beatles. Epstein started a management company, NEMS Enterprises (named after the music store), who later signed up the Bee Gees, Jimi Hendrix, and Cream.