The song helped Selena attract larger and younger audiences to her concerts because of its different sounds. Selena chose to explore Latin dance-pop music with the song. She had usually recorded Tejano sounds. Non-Mexicans also started liking Tejano music because of the new sounds in Selena's music. The music video was filmed in Joshua Tree, California. It was released on all the Spanish-language television channels in the United States and Mexico on Valentine's Day. It was later certified gold by AMPROFON, while 500,000 copies were sold in the United States. Several recording artists worldwide, including non-Hispanics, have since made cover versions of "Amor Prohibido".