Sony used new ways to introduce its new product on the market and advertise it. The main idea of Sony was to make people aware that Walkman is a product that is unique on the market and that it is both new and fun. On June 22 (the date of release), Sony Walkman appeared in Tokyo. The company held an unusual press conference where different journalists were invited to Yoyogi, which is Tokyo's major park. They were given a Walkman to prove that the portable player is fun and easy to use. 