In 2012, "The Feeling Nuts movement" was initially created by Andrew Salter and his brother Simon Salter with a consumer marketing and production studio "Limelyte". Andrew is the co-founder and CEO of Limelyte. "The Feeling Nuts movement" was inspired by a mother Wendy Gough who lost her son to testicular cancer in 1998 simply because he was too embarrassed to discuss it. The The Feeling Nuts movement involved both social media and television. In 2014, it was announced that Andrew and Simon had joined forces with Channel 4 to launch an annual 90-minute comedy TV event called "The Feeling Nuts Comedy Night" designed to raise awareness of testicular cancer.