Cam'ron started the "Stop Snitchin'" campaign when he was shot outside a nightclub in his Lamborghini, which the gunman was trying to carjack. Cam'ron said in a "60 Minutes" interview that he did not know the gunman, but he did not want to help the police because he did not want to be a snitch and it would hurt his record sales. He also mentioned his Stop Snitchin' campaign in another "60 Minutes" interview when Anderson Cooper asked him, "If there was a serial killer living next to you, you wouldn't tell the police?" He replied, "I would probably move."