Before we can describe the world with statistics, we must collect data. The data that we collect in statistics are called measurements. After we collect data, we use one or more numbers to describe each observation or measurement. For example, suppose that we want to find out how popular a certain TV show is. We can pick a group of people (called a "sample") out of the total population of viewers. Then we ask each viewer in the sample how often they watch the show. The sample is data that one can see, and the population is data that one cannot see (assuming that not every viewer in the population are asked). For another example, if we want to know whether a certain drug can help lower blood pressure, we could give the drug to people for some time and measure their blood pressure before and after.