On "The Colbert Report" (which he pronounces "col-BEAR re-POAR" to make the words sound the same), he pretends to be a right-wing talk show host. He likes to ask his guests very embarrassing questions that make it seem that he is a serious far right-wing conservative who is also not very smart. His TV personality centers on the idea that if enough people believe something, it will be true. This is largely based on conservative host Bill O'Reilly. He was granted a Super PAC for the South Carolina Republican Party primaries in the 2012 U.S. presidential election.