As with the Murciélago model, the Maternal company Audi used the bullfight concept. In the advertising materials of Lamborghini, it was said that Aventador is a bull who became famous after one of the most bloody battles in Zaragoza, for which he received a ""Trofeo de la Peña La Madroñera"" which was prestigious award for courage in the arena. "LP 700-4" means technical equipment of the car, where 700 is power in hp, and 4 is a full drive.