In the United States Cinco de Mayo is more important than in Mexico. It is a day to celebrate the culture and experiences of Americans of Mexican ancestry. This is in the same way as other holidays like Saint Patrick's Day, Oktoberfest, and the Chinese New Year are used to celebrate those of Irish, German, and Chinese ancestry. Cinco de Mayo is celebrated by many Americans, not only by Americans of Mexican origin. Celebrations use both traditional Mexican symbols, like the Virgen de Guadalupe, and prominent figures with Mexican roots in the United States, including César Chávez. Many people display Cinco de Mayo banners while schools organize events to educate pupils about Mexico. Special events and celebrations highlight Mexican culture, especially its music and regional dancing. Examples include "baile folklórico" and "mariachi" demonstrations held every year at the Plaza del Pueblo de Los Angeles, near Olvera Street. Businesses advertise Mexican products and services, especially Mexican drinks, foods, and music.