After taking a break from social media since New Year's Eve 2017, Grande promoted the release of the song on social media using upside-down, flipped font (ʎɹɔ oʇ ʇɟǝl sɹɐǝʇ ou). Meaghan Garvey from "Pitchfork" called the song "diva house" and the beat "UK garage-inspired," perhaps as a "nod to Manchester," referring to the May 2017 Manchester Arena bombing in England that occurred on Grande's Dangerous Woman Tour.