The inside of the City of Manchester Stadium is a full oval bowl. It has three levels of seating at the sides and two levels at each end. While the seating is a full bowl, each side of the stadium has its own name. This is like other football grounds. At first, all sides of the stadium were named by compass direction ("North Stand" and "South Stand" for the ends, "East Stand" and "West Stand" for the sides). In February 2004, after a vote by fans, the West Stand was renamed the "Colin Bell Stand." It was named in honour of the former player. The vote was almost stopped, as it was taken over by rival fans. They hoped the stand would be nicknamed "The Bell End" (even though the stand is to the side, not at an end). However, fans of the club made it clear they wanted the name to stay. The South Stand was officially named the "Key 103 Stand" for sponsorship reasons from 2003 to 2006. Fans mostly ignored this name for it. Part of the North Stand is called the "Family Stand". It is reserved for supporters with children. The East Stand is unofficially known to fans as "the Kippax". It is named after the East Stand from Maine Road. Supporters of visiting teams sit in part of the South Stand. There are 68 executive boxes within the stadium. They are along the West, North and East Stands.