Allu won his first Filmfare Award as Best Actor. He won the award for "Parugu" (2008). His later movies, "Arya 2" (2009), "Vedam" (2010), "Varudu" (2010) and "Badrinath" (2011), were a flop at the box office. He acted as Gona Ganna Reddy in "Rudhramadevi" (2015). He won the Filmfare Award for Best Supporting Actor and Nandi Award for Best Character Actor for his role.