The College of Arms was featured in the 1969 James Bond movie "On Her Majesty's Secret Service" where James Bond visits his friend Sir Hillary Bray who permits Bond to impersonate him so he can spy on Blofeld's base. Bray gives Bond information on Blofeld's ancestor Count Balthazzar de Bleuchamp. Bond is shown his own coat of arms with the family motto: "the world is not enough" (this was used for the title of the 19th Bond movie "The World Is Not Enough").