Cairo publishers make 60% of Arabic language books printed in the world. The state owned General Egyptian Book Organisation, is the largest book publisher in the Arab world. The fair has displays and speakers from publishers and government agencies from around the world, as well as sellers of books, video, and other media. Lectures, readings, and other public events take place during the three weeks the of the book fair, with items in Arabic, English, and other languages. The fair brings in ordinary Egyptians, with media on a range of topics, outdoor events, and even fireworks to entertain the large crowds.