Haeundae's geographical assets, along with its tourist facilities, have led to a regular role as one of the host venues for the annual Pusan International Film Festival (PIFF). The 2005 APEC Conference was held on Haeundae's Dongbeak Island. Haeundae is one of the most popular spots in Busan to view the first sunrise of the year on January 1. Also, one of the most famous beach events happens in the first week of January when the temperature is around 0°C, the "Polar Bear Club", held by Choseon Beach Hotel since 1988. 