John F. Kennedy was inaugurated as president on January 20, 1961. Kennedy Onassis did not want her children to be unprotected around the media at an early age, so she stayed with them in Middleburg, Virginia for a short time. She was the first presidential wife to hire a press secretary. Pamela Turnure, carefully managed her contact with the media. The media saw Kennedy Onassis as the "ideal woman" and she got worldwide positive public attention and gained allies for the White House and international support for the Kennedy administration and its Cold War policies.