Global Spectrum, University of Phoenix Stadium's operator, had worked in past years with World Wrestling Entertainment (WWE) to get the event to its venue. On January 18, 2008, Global Spectrum publicly announced that it wants to hold WrestleMania in 2010. The event became more widely known weeks prior when a photo of Wayne Gretzky wearing a shirt showing the event was seen in the Swedish newspaper "Expressen". A press conference happened on February 24, 2009 at the University of Phoenix Stadium to officially tell people about the event for Glendale, Arizona at the University of Phoenix Stadium; this event is the first time WrestleMania would happen in the state of Arizona. Tickets for the event went on sale November 7, 2009 at 10:00am MST. Advertisements telling people about the date tickets would go on sale used the song "Welcome to the World" by Kevin Rudolf.