Although the McGurk effect has been primarily studied in English because of its origins in English speaking countries, research has now spread to others countries with different languages as well. In particular, the comparison between English and Japanese has been prominent. Research has shown that the McGurk effect is much more prominent in English listeners compared to Japanese listeners. One strong hypothesis for this is the difference between cultures and how each culture behaves and interacts. Japanese culture is notable for being politeness and avoiding direct eye or face contact when interacting.