He is a best-selling author and the President and CEO of Ripken Baseball, Inc. The company's goal is to grow the love of baseball from a more grassroots level. Established in 2001, Ripken Baseball represents Cal and his brother Bill's business and philanthropy dealings and focuses on several subsidiaries: Ripken Management and Design, Youth Camps and Clinics, Cal Ripken, Sr. foundation, Ripken Professional Baseball, with three minor-league teams—the Aberdeen IronBirds (affiliated with the Orioles); the Augusta GreenJackets (affiliated with the San Francisco Giants); and the Charlotte Stone Crabs (affiliated with the Tampa Bay Rays)—and Ironclad Authentics.