After a decade's long rivalry feud with fellow artist Daddy Yankee for the "King of Reggaeton" title, in early 2016 Daddy Yankee and Don Omar announced in a Billboard press conference that they would perform together on stage in a concert series called The Kingdom World Tour. The tour announcement left many fans in disbelief, while selling out in minutes in cities like Las Vegas, Orlando, Los Angeles, New York. Discussing the tour and his rivalry with Daddy Yankee, Don Omar said “Let me clarify: I am not his best friend, and he is not my best friend, but we respect each other. That desire to be the best is what has pushed us to be better.”