In 1999, a changed version of "Invisible Monsters", and his fourth novel, "Survivor", were published. This made Palahniuk a cult figure. A few years later Palahniuk wrote his first New York Times bestseller, "Choke". After that, Palahniuk's later books would mostly have the same success. This success allowed him to travel and promote his books, where he reads from new and upcoming books.