Häagen-Dazs is a brand of ice cream shops and ice cream franchises. They specialize in ice cream cones, ice cream cups, and ice cream shakes. They have franchises in the United States and many other countries around the world. Häagen-Dazs was created in 1961 by Reuben and Rose Mattus in The Bronx, New York. They opened their first store on November 15, 1976 in Brooklyn.