On 5 January 2012, Football Association of Singapore announced the appointment of StarHub as the Official Broadcaster and Principal Sponsor of LionsXII. As part of the partnership, StarHub will carry all LionsXII content on its pay TV, online and mobile platforms. Two days after the announcement of the kit, LionsXII sealed a second major sponsorship deal, with news that SilkPro will fund the Singapore outfit to the tune of S$1m during its debut season in Malaysia Super League. On 23 February 2012, LionsXII secured another sponsorship deal, with Shop N Save, a Singapore supermarket, coming on board as the 'Official Supermarket' for the Singapore outfit in its debut season in the Malaysian Super League.