Henry Ford insisted that the company's future lay in the production of affordable cars for a mass market. In 1903, the company began using the first 19 letters of the alphabet to name new cars. In 1908, the Model T was born, and it was sold for 19 years. By selling 15 million Model T's, Ford Motor Company became a giant company which spanned the globe. They built plants in the Soviet Union, Japan and other places. Ford started making farm tractors, trucks and school buses. In 1925, Ford Motor Company bought the Lincoln Motor Company. It uses that name to build luxury cars. In the 1930s, the name "Mercury" was given to its mid-priced cars. Ford Motor Company was growing.