In 1994 Apple gave demo tape containing the songs "Never Is a Promise", "Not One of Those Times", and "He Takes a Taxi" to her friend, who was the babysitter of music publicist Kathryn Schenker. Schenker passed the tape on to Sony Music executive Andy Slater. Slater signed Apple to the label. In 1996 Apple's first album "Tidal" was released. Apple won the MTV Video Music Award for "Best New Artist" for her song "Sleep to Dream" in 1997. Apple famously said that "the world is bullshit" in her acceptance speech.