The festival was called "Woodstock", because the investment group that backed the concert was called "Woodstock Ventures." It was originally planned for Saugerties, and then the Town of Wallkill, in Orange County (not to be confused with the Hamlet of Wallkill, in Ulster county). People in the Town of Wallkill, meaning those on the Town Board, quickly passed a law that required a permit to hold any gathering for over 5,000 people. A permit was applied for, but it was denied because the portable toilets proposed were considered to be inadequate. A Sullivan County farmer named Max Yasgur heard about the festival and the problems and offered his farm in the Town of Bethel. He was paid $10,000 for the three days.