Some off-highway enthusiasts, though, according to the "New York Times," have been opposed to the concept, with Brad Lark, the publisher of the website extreme4x4.com, calling Tread Lightly! "a veiled form of extreme environmentalism." An anonymous writer on offroad.com was quoted as saying: "I don't Tread Lightly. I trample. From tree-huggers to their totalitarian signage that follows. I trample all in the path of freedom's future." Brad Ullrich, the site's land-use editor, described the column as "tongue-in-cheek."