Running along one side of the ground is the "East Stand", which used to be a terrace until it was changed into a seating area. This stand had the legendary "KEEP CIGARETTES AWAY FROM THE MATCH" slogan displayed below the roof, facing the pitch. Since the smoking ban was put into place in 2006, slogans such as these were no longer needed, and in 2012, was changed to Cash Converters, the clubs main sponsor. The East stand is the stand of choice for many of the younger and passionate fans of the club.