Barnes & Noble hires community relations managers to engage in community outreach. The tasks of these managers include organizing in-store events, such as author appearances, children’s storytimes and book groups. Community relations managers work closely with local schools and groups for the promotion of literacy and the arts. One of the things that Barnes & Noble does in the community is sponsor a children's summer reading program that promotes literacy and puts over 2 million books into the hands of the children each year. Barnes & Noble also hosts bookfairs which raise funds for schools and libraries. The company also hosts an annual holiday book drive to collect books for disadvantaged children. in 2007, 1.16 million books were collected and distributed. To promote nationwide literacy among 1st to 6th graders and encourage more reading during the summer, Barnes & Noble has started a summer challenge where if children read 8 books and write about their reading, Barnes & Noble will give the readers a free book.