Although the WCW brand effectively died once and for all following the end of this storyline, ECW was "temporarily" revived by WWE in 2005 for the purposes of a special "reunion" show, ECW One Night Stand, held on June 12 2005. The build-up to this one-shot event featured former ECW talent putting over the virtues of the brand versus the WWE product and appearances by several former ECW wrestlers not under contract to WWE. In 2006, it was announced that WWE would be reviving ECW as its third "brand" (to complement "RAW" and "SmackDown!"). The second One Night Stand, held on June 11 2006, led to the official debut of the new ECW the following Tuesday.