His television career began in 1987, working for Channel Four, the Lifestyle Channel. his best known television programme however was "Dale's Supermarket Sweep" It was broadcast from 1993 to 2007 on ITV with a new series in 2010 on Sky. He also acted in "Pets Win Prizes", "The Great British Song Contest", "Gimme Gimme Gimme", "Touch The Truck", "Dale's Wedding", "Celebrity Fit Club", "Never Mind the Buzzcocks", "In It To Win It", "Show Me What You've Got" and "Hole In The Wall" among other TV programmes.