As the Balkan cities grew in size and became more urban, the kafana also changed. Some started serving food and offering other things to customers since the owners now had to compete with other similar places around the city. Most bigger towns and cities in this time had a "Gradska kafana" (City kafana) located in or around main square where the richest and most important people of that city would come to see and be seen. Prices in this kafana would usually be higher than others around the city that didn't have such an exclusive location.