After a long feud with Don Omar for ten years for the title "King of Reggaeton", Daddy Yankee and Don Omar announced in early 2016 at a press conference that they would perform together on stage in a series of concerts entitled The Kingdom World Tour. The announcement of the tour left many fans in disbelief because it sold in minutes in major cities like Las Vegas, Orlando, Los Angeles, New York. The concerts were structured like a boxing match, where the two artists were able to exchange musical tours, and fans voted for their winner in each city via an application designed for the event. "Two kings, one throne," said Pina Records founder Rafael Pina, who had a well-established relationship with both artists and who also came up with the concept of the tour. Speaking of the tour and his rivalry with Daddy Yankee, Don Omar said, "Let me clarify: I'm not his best friend, and he's not my best friend, but we respect each other. 'to be the best is what drove us to be better'.