Wine production and tourism are some of the main industries of the canton. The Matterhorn near Zermatt is one of the biggest tourist attractions in the Swiss mountains, as is its sister valley immediately east Saas Fee. Other parts of the mountains of the canton farther west are popular as well, such as the more French speaking resorts near Verbier and the Evolene & Arolla region. The resorts on the north side of the main Rhone river valley are popular, looking out southwards towards the Peninne Alps and still part of the southern slope of the Bernese Alps, such as the family oriented resort of Crans-Montana. The resorts in the Goms region are slightly less known, yet also receive attention during the summer hiking season and the winter ski season.