"Nintendo Land" takes place in a theme park, which also serves as the game's hub for its twelve minigames. A robot named Monita acts as a guide throughout the game, and teaches the player the basics of the game. Finishing minigames will earn the player coins, which can be used to play a pachinko game. If the player wins the pachinko game, they get a prize of a building from one of the minigames that they can decorate the theme park with.