Matt Groening first drew the Simpson family in the lobby of James L. Brooks' office. After he had decided not to do his "Life in Hell" cartoon series, he quickly sketched out his version of a dysfunctional family and named the characters after members of his own family, with Homer being named after his father. Homer's middle initial "J," which was discovered to stand for "Jay", was a "tribute" to Bullwinkle J. Moose from "Rocky and Bullwinkle", a show Matt Groening loved as a child. In a TV Guide poll, Homer was named as the second greatest cartoon character, behind Bugs Bunny.