"Blender" is published by Dennis Publishing. The magazine was started in 1994 as the first digital CD-ROM magazine by Jason Pearson, David Cherry & Regina Joseph, acquired by Felix Dennis/Dennis Publishing, UK. It published 15 digital CD issues, and launched on the web in 1997. It started publishing a print edition again in 1999 in the same form that it does today. Blender CD-ROM showcased the earliest digital editorial (paper) formats, as well as the first forms of digital advertising. The first digital advertisers included: Calvin Klein, Apple Computer, Toyota and Nike.