Viluppuram is named after a class of people known as "Vizhupparaiyar" (விழுப்பரையர்). One of the famous Tamil poets Jayamkondar wrote a book titled "Karanai Vizhupparaiyan madal" (also known as Aadhinatha Valamadal) on the praise of Aadhinathan Vizhupparaiyan who was a commander in the army of Kulottunga Chola I. The town came to known after the "Vizhupparaiyan" sect named after him. They are also known as "Vizhupaadharaiyar".Viluppuram is also affectionately called as "Vizhimaa Nagaram" (விழிமா நகரம்) in Tamil. It means a town with wide-eyed people.