How to be Your Own Publicist
"Excellent." -Jack Faris,CEO, National Federation of Independent Business"A breakthrough." -Jim Rohn, Mentor to Les Brown, Harvey Mackay, and Tony RobbinsDo-it-yourself playbook shares insider secrets for scoring positive publicityEvery entrepreneur knows that no matter how good his or her product or service, getting the word out is the key to success. While most think boosting business requires breaking the bank on paid advertising, publicity is a credible alternative for pumping up a company's profile without spending all of the profits. InHow to Be Your Own Publicist, PR maven Jessica Hatchigan proves that you don't have to run a Fortune 500 company, have a bottomless budget, or hire an outside PR firm in order to garner print and broadcast media attention.With this fast-paced, step-by-step playbook to the insider secrets of the publicity game, anyone can learn the basics of the biz--targeting your audience, courting the media, packaging your information, and leveraging your success. Tried-and-true tips will teach you how to:Zero in on the newsworthy aspects of your businessCraft and distribute an effective news releaseCreate a captivating press kit that won't get dumped in the circular fileMaximize your publicity efforts with a far-reaching online campaignWritten in an engaging style and packed with user-friendly checklists, templates, and sample documents, this guide provides all the tools necessary to generate major media buzz. You'll bask in the benefits of positive publicity as you pull customers to your business, make those you approach more receptive, and add to your professional prestige. Whether you're a small-business owner, solo service provider, or nonprofit organization, following the simple strategies inHow to Be Your Own Publicistcan make you a success.