Repositioning: Marketing in an Era of Competition, Change and Crisis
The marketplace is changing. Areyou?So you&#8217;ve mastered the art of marketing. You&#8217;ve positioned your company, branded your product, and targeted your consumer. Unfortunately, in today&#8217;s economy, that&#8217;s not enough. You need REPOSITIONING.A brilliant new approach to consumer psychology and corporate identity, this groundbreaking&#8212; and game-changing&#8212;guide shows you how to . . .RETHINKyour current marketingREFOCUSyour consumer brandingREASSESSyour company&#8217;s strengthsREPOSITIONyour corporate identityRECLAIMyour competitive edge