The E-Myth Revisited CD : Why Most Small Businesses Don't Work and What to do about it
Michael Gerber'sThe E-Myth Revisitedshould be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening toThe-E Mythis like receiving advice from an old friend.--Sharon Griggins--This text refers to an out of print or unavailable edition of this title.