Doing Business Internationally, Second Edition: The Guide To Cross-Cultural Success
Designed as a training program for those engaged in international business operations and academics, this book addresses the impact of cultural diversity on international business and expresses the necessity for developing "cultural competence" by international business operators. Drawing both from the literature of cross-cultural studies and from the experience of their practice, the authors (who are business consultants) take the fascinating approach of breaking the complexities of cultural differences into value orientations, put in the context of ten variables: environment, time, action, communication, space, power, individualism, competitiveness, structure, and thinking. The resulting framework offers readers systematic guidance on how to put in perspective the many factors and variations of cross-cultural issues. This work, which cites additional useful resources, is recommended for all business collections.Ali D Abdulla, East Carolina Univ., Greenville, N.C.Copyright 1994 Reed Business Information, Inc.--This text refers to an out of print or unavailable edition of this title.