Microfinance for Bankers and Investors: Understanding the Opportunities and Challenges of the Market at the Bottom of the Pyramid
Double Bottom-Line Business&#8230; Socially Responsible SuccessAs an industry with annual growth rates of 30 percent over the past six years, microfinance is becoming one of the best avenues for achieving what every investor wants: sustainable investment opportunities for long-term growth and dramatic increases in market share.Technological advances make it cheaper to reach more and more customers. The purchasing power of low-income people is increasing. These and other factors make the time ripe for the private sector to invest in the growth of the millions of people at the bottom of the pyramid.Microfinance for Bankers and Investorsis the first guidebook for entering and profiting from this emerging market. This practical road map offers:Facts and figures demonstrating the outstanding opportunities in this sectorSuccess stories from Citibank, Visa, Sequoia Capital, and other major companiesBest practices and key insights from today&#8217;s top players in microfinanceThe impressive global growth of microfinance is one of the few bright spots in today&#8217;s difficult financial-sector landscape.Microfinance for Bankers and Investorsprovides businesses an opportunity to engage in a double bottom-line business and provides the insights they need to tap into a market that has yet to reveal its full potential.