Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay
I wrote this book to help marketers treat customers the way we, as consumers, want to be treated, and at the same time, achievedouble-digitincreases in response and revenue.You can only truly engage customers and prospects if you understand their &quot;Voice of Customer&quot; insights. These insights will tell you how your company can meet their expectations for relevance, relationship, competitive differentiation and on-going value-added communications and offers.The 5-Step Voice of the Customer, (VOC), methodology is designed to help marketers in all size companies, from Fortune, to Growth and Start-ups. The process has been battle-tested for over 30 years in the marketing trenches, helping clients such as Microsoft, NBC Universal, IBM, HMS National, and Life Line Screening achieve consistent double-digit increases in response and revenue.I hope you will test the 5-Step VOC process and see for yourself how you can &quot;do right&quot; by customers and prospects and achieve significant increases in response, relevance and revenue.