Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships
Winning sales strategies from the greatest strategist of all timeInSun Tzu Strategies for Selling,the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience shows you how the ancient Chinese General's classic strategies can lead you to victory on the increasingly competitive sales battlefield--or, better yet, without doing battle at all!Packed with brilliant insights that will help you establish long-term relationships with your clients and prevail over any competitor this new translation ofThe Art of Warincludes special notations underscoring the relevance of Sun Tzu's writings to sales strategy.  It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real life actions that will help you win big sales and keep your customers coming back for more. You'll learn how to:Occupy the high ground--think positivelyBe willing to lose--take risksWin without fighting--develop a superior strategySeize the initiative--beat your competitors to the punchBe flexible--change your tactics to fit changing circumstancesConsolidate your achievements--sell solutions