Outside Innovation: How Your Customers Will Co-Design Your Company's Future
&#8220;Outside Innovation is a landmark book in its revelations on customer-led innovation.&#8221; (Tom Stemberg Founder and Former CEO Staples, Venture Partner, Highland Capital Partners)&#8220;Seybold makes a compelling case for recruiting your most passionate customers and letting them help drive the pace of innovation.&#8221; (Tom Kelley, General Manager, IDEO, and Author of The Ten Faces of Innovation)&#8220;An inspiring book that will change your business and help you compete in ways uniquely attuned to the 21st century.&#8221; (John Seely Brown, Former Chief Scientist, Xerox Corp. and Director of its Palo Alto Research Center (PARC), and Co-author of The Only Sustainable Edge)&#8220;A thoughtful and insightful practitioner&#8217;s guide to the rapidly emerging world of customer- and user-led innovation.&#8221; (Eric von Hippel, Professor and Head, MIT Innovation and Entrepreneurship Group)&#8220;Seybold lays out the path in the brave new world of instant feedback, customer-generated content, and truly free speech.&#8221; (Guy Kawasaki, Managing director, Garage Technology Ventures)&#8220;No one knows better than Seybold how companies must change to take advantage of the new rules of business.&#8221; (Alan Deutschman, Senior Writer, Fast Company)