Sponsorship Seeker's Toolkit Third Edition
This is a how-to guide to getting funding by speaking to organizations in corporate language -- using the right tools to open the money box.  It also ensures the sponsor gets value return for their investment.  The two savvy authors walk you through every step of the process and provide checklists and templates for planning, proposals, and presentations, backed up by the diskett that comes with the book.  The beauty of this book is that strategies for obtaining sponsorship by providing competitive benefits have been built into the instructions for structuring, negotiating, and managing a sponsorship proposal.  Whether you represent a small local group or a large non-profit organization, this toolkit will equip you to achieve your funding goals. --Vive Magazine, Spring 1999This new books shows how to find sponsors, how to secure them, and most important, how to keep them. It is attractively designed and clearly set out, and full of easy-to-use tools, techniques, and exercises which can be undertaken individually or collaboratively.  There are detailed checklists, forms, sample letters, and templates, and as a bonus, fifteen of the book's key documents are also available electronically on the accompanying floppy disk. Sponsorship has come into its own as the most powerful of all marketing media.  This step-by-step, no-nonsense "how to" workbook explains how to secure sponsorships and build highly innovative win-win partnerships that will last.  --AIM Mastering Management Books, September 1999--This text refers to an out of print or unavailable edition of this title.