The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity
In this optimistic but too-broad look at the present economic crisis and the opportunities it presents, social and business commentator Florida (The Rise of the Creative Class) examines the latest of the "Great Resets," moments of transformative upheaval (like the Great Depression) "when new technologies and technological systems arise, when the economy is recast and society remade, and when the places where we live and work change to suit new needs." Though he cautions that "not all Resets are the same," and presents enough real-life examples, Florida too often rushes back to neat generalities and cheerleading: "we must do all we can to turn service jobs into more innovative, more engaging, more fulfilling and much better-paid work." Florida also has a tendency toward gratuitous personal stories. Though the book would have benefited from fewer platitudes and authorial intrusions, the problem that looms largest for Florida-and other post-crash survival guide authors-is that the national economic calamity hasn't fully played itself out, meaning that the ability of any observer to describe the specifics of its turnaround are necessarily limited.Copyright &copy; Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.