Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality
Warren L. Batts Chairman and CEO, Premark International, Inc.  Captures and clarifies the nuances of the product development process. Their abundant use of real world examples, with ample charts and tables of realistic data, provides an all encompassing perspective. Whether we're seeking incrementals, platforms, or breakthroughs, we can reshape our approaches to be far more effective in our diverse businesses by using the insights provided by their work. --Review