Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
"Crossing the Chasmshould be the Bible for high-tech companies looking for direction with marketing and distribution challenges. Geoff's model corresponds directly to the launch of Lotus Notes and continues to shape our marketing programs." --Robert K. Weller S.V.P., North American Business Group"Crossing the Chasmtruly addresses the subtleties of high-tech marketing. We have embraced many of the concepts in the book and it has become a 'bestseller' with Unisys." --James A. Unruh, CEO, Unisys"If you find yourself wondering why it is that the majority of potential buyers for your newest breakthrough technology are not as enthusiastic as your early adopters, read this book or risk joining the others at the bottom of the high-tech abyss." --Jim Kouzes, coauthor ofThe Leadership Challenge,author ofCredibility,President of the Tom Peters Group/Learning Systems