Winning the Customer: Turn Consumers into Fans and Get Them to Spend More
Lou Imbriano, the Vice President and Chief Marketing Officer of the New England Patriots football team from 1997-2006, is President and CEO of TrinityOne, a marketing company specializing in creating strategy for corporations to maximize revenue generation through building customer relationships and becoming custodians of the brand. Formerly a radio and TV producer, he has appeared on numerous local Boston radio and television programs. Lou has been profiled on Forbes.com as one of its &#8220;Names You Need to Know&#8221; and has written multiple columns for theSports Business Journal. Lou, who teaches sports marketing at Boston College, is based in Boston, MA. Visit Lou at www.louimbriano.com.Elizabeth King, a professional writer and test preparation educator, is author of Outsmarting the SAT. She lives in New York City.