The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
The international bestsellerBuild a better business-through your Personal Branding.Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive &#8220;product persona&#8221; that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month,The Brand Called Youwill help you to build and maintain a Personal Brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a consistent flow of business.&#8220;If you want to be rich and famous, read this book.&#8221;-Al Ries, coauthor ofThe 22 Immutable Laws of Branding