Growing Up Digital: The Rise of the Net Generation
Don Tapscott, author ofThe Digital  Economy, turns his attention to the way young people--surrounded by high-tech toys and tools from birth--will likely affect the future. InGrowing Up Digital: The Rise of the Net Generation, Tapscott parlays some 300 interviews into predictions on how today's 2- to 22-year-olds might reshape society. His observations about this enormously influential population, which will total 88 million in North America alone by the year 2000, range from the kind of employees they may eventually be to how they could be reached by marketers.--This text refers to an out of print or unavailable edition of this title.