The Inside Advantage: The Strategy that Unlocks the Hidden Growth in Your Business
Discover Your Business's Inside Advantage and Start Growing&#8220;Bob's strategic focus and aggressive leadership helped Publicis achieve significant growth in the US. Bob has clearly identified the best way to grow-which is the 'inside advantage' that all companies have. Better still, he offers an approach, a method and steps to follow.The Inside Advantageis nothing less than a recipe for success.&#8221;-Maurice Levy, Chairman/CEO, Publicis Groupe SA&#8220;Bob was instrumental in the growth of a number of our important brands at Nestl&#233; USA.The Inside Advantagegives you a process to find your most valuable consumer, and then the insight on how to interact with that consumer to accelerate growth. It's a 'must read'!&#8221;-Joe Weller, Former Chairman/CEO, Nestl&#233; USA&#8220;Bob spent a successful career advising business executives and entrepreneurs to learn how to grow their companies and now he's sharing this advice with others. If you want to grow your business . . . readThe Inside Advantagecover to cover.&#8221;-Jack Mitchell, author ofHug Your CustomersandHug Your People&#8220;If you are looking for practical wisdom from a battle-tested field general of business-look no further. I arranged monthly meetings for years with Bob to uncover the practical wisdom he so effortlessly unfolds in the pages ofThe Inside Advantage. This step-by-step guide unleashes the resident magic inside any organization that has the guts to put it to the test. Hold on. It is a great ride.&#8221;-Robert Dotson, CEO T-Mobile USA