Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
&#8220;Personality Not Includedbreaks down the old barriers between marketing, advertising, and PR and shows you how to nail the single objective of it all: creating powerful conversations with your customers and getting them to choose you over the rest.&#8221;-Timothy Ferriss, #1New York Timesbestselling author ofThe 4-Hour Workweek&#8220;Just being pretty isn't enough anymore, today a brand also needs a strong personality to survive. InPersonality Not Included, Rohit gives you the techniques and tools to help your brand go from wallflower to social butterfly.&#8221;-Laura Ries, bestselling author of22 Immutable Laws of Branding, cofounder of Ries & Ries&#8220;If there is one book I recommend every client and every agency person read right now, it'sPersonality Not Included. Every chapter gives you new ways to navigate an increasingly complex marketing landscape with clarity, nimbleness, and pragmatism.&#8221;-Carla Hendra, Chairman, Ogilvy New York, Co-Chief Executive Officer, Ogilvy North America&#8220;There are two types of small business owners-ones that know they are in the business of marketing and those that don't. For either,Personality Not Includedis an eye-opening look at what really matters when it comes to delighting your customers.&#8221;-John Jantsch, author ofDuct Tape Marketing