How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In
&#8220;Recommended reading for executives facing the need to grow revenues in a sluggish economy.... Kash and Calhoun provide executives with the ideas they need to answer the question, where do we go from here.&#8221; (&#8212;Mark McDonald, Gartner)&#8220;A persuasive case that winning in today&#8217;s market requires an understanding that supply-driven business models of the past will not keep pace with fundamental changes in our global economy and its digitally enabled consumer.&#8221; (&#8212;Jack Welch, bestselling author ofWinning)&#8220;The rise of social networks has amplified the individual&#8217;s voice and this has sparked a revolution in demand.How Companies Winoffers real-world solutions that you can implement right now to take advantage of these changes.&#8221; (&#8212;Sheryl Sandberg, COO, Facebook)&#8220;With all of the options shoppers have today, it&#8217;s critically important to understand demand. It&#8217;s how you satisfy your customers better than your competitors. It&#8217;s the way companies will win.&#8221; (&#8212;Brian Cornell, President & CEO, Sam's Clubs)&#8220;How Companies Winshows how to successfully manage in the future. Its fresh look at data and the case histories will stimulate the imagination of every business leader.&#8221; (&#8212;Mary Dillon, President & CEO, US Cellular)&#8220;The authors&#8217; discussion of Precision as the 5th P adds a powerful new tool for marketers. It aligns exactly with our strategy of precision marketing.&#8221; (&#8212;Joseph Tripodi, Chief Marketing and Commercial Officer, Coca-Cola Corporation)&#8220;Calhoun and Kash have taken on the biggest business question of all: what it will take for companies to win in this new era of growing oversupply and heightened global competition. The conclusions they reach are eye-opening. &#8221; (&#8212;Henry R. Kravis, Cofounder, Kohlberg Kravis Roberts)&#8220;How Companies Winis a book about learning to understand demand. If you are relying on your customers to tell you what they want it&#8217;s too late.&#8221; (LeadershipNow.com)