The New Age of Innovation: Driving Cocreated Value Through Global Networks
The new global standard for innovation and corporate growth&#8220;Prahalad and Krishnan show us how innovation will be driven by the seamless integration of strategy, business processes, technology, and people.  While this may seem an insurmountable task, the authors delight the reader by creating an architectural framework for business transformation.  I have yet to come across a book that offers such a clear roadmap.&#8221;-S. Ramadorai CEO Tata Consultancy Services&#8220;A great analysis of the challenges facing business today. Personalization of an individual consumer&#8217;s experience, globalization, global logistics, evolving business processes and information technology creates great complexity. C.K. Prahalad and M.S. Krishnan provide a framework to structure this complexity. Once understood, standardized and simplified these drivers provide an enviable foundation for innovation.&#8221; &#8212;Ralph Szygenda, Chief Information Officer, General Motors&#8220;Prahalad and Krishnan argue that to create value in a flattening world, companies must develop highly flexible innovation strategies that 'fold the future in.' To do this, they must partner with truly global networks of partners and customers&#8212;and rethink everything from their core capabilities to their corporate culture. Prahalad&#8217;s and Krishnan&#8217;s book is a compelling roadmap for this next phase of globalization.&#8221; &#8212;Craig Mundie, Chief Research and Strategy Officer, Microsoft