Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Strategy + Business)
Praise for theWall Street JournalBusiness Bestseller&#8220;Chris Vollmer'sAlways Oncaptures the dramatic changes taking place in the marketing-media ecosystem and renders them and their implications with striking elegance.&#8221;-Randall Rothenberg, president and CEO, Interactive Advertising Bureau&#8220;Always Oncaptures the essence of how the Internet is putting control in the hands of consumers, and offers straightforward guidance for executives and companies to not only survive-but thrive-in that world as it changes.&#8221;-Dave Morgan, executive vice president of Global Advertising Strategy, The AOL division of Time Warner"Always Onis an owner's manual for today's brand manager.&#160; Keep it in your glove compartment."--David Verklin, CEO, Aegis Media Americas, and author ofWatch This, Listen Up, Click Here&#8220;This book addresses the highest level of consumer-centered advertising and marketing strategy in a way that will pay big dividends for the reader. If you do not understand the digital world, it is a must read for anyone who wants to succeed in the 21st Century.&#8221;&#8212;ROBERT L. DILENSCHNEIDER, founder and chairman,The Dilenschneider Group, Inc.&#8220;Helps marketers, agencies, and media companies understand the larger context of the consumer-in-control era, from the splintering of medial channels to the development of new metrics for advertising effectiveness.&#8221;-Strategy + Businessmagazine