The Sleuth Investor: Uncover the Best Stocks Before They make Their Move
Mandleman is founder and CEO of Giraffe Capital Corp., one of Canada's most successful private investment firms. He says that knowledge of the human element inside a company is more important and harder to come by than all the investment data to which the public has access. Uncovering the real story behind a company is more challenging than staring at a computer screen all day, however. "Sleuth investing" requires a knack for schmoozing with receptionists, VPs, managers, and customers of the companies in which you own stocks. This is the same kind of fieldwork that Peter Lynch and Jim Cramer used to great advantage managing mutual funds and hedge funds, respectively. Unfortunately, most individual investors and even most professional money managers don't have the time or inclination to do the kind of legwork required to get the goods on what is really happening inside a company. To this end, you can gain a clear advantage by using the techniques Mandleman describes. If you're serious about knowing exactly where your hard-earned money is going, this is probably the one area where you can gain a true advantage in the stock market.David SiegfriedCopyright &#169; American Library Association. All rights reserved