RS-PLANB Reveal Mega-Deal to Form a Joint Venture, Shaking Commerce Business
‘Mr.Surachai’ reveals a mega-deal ‘RS Group & Plan B’ partnership in a joint venture, shaking the commerce business, storming marketing and distribution to penetrate the mass market.
‘Mr.Surachai’ reveals a mega-deal ‘RS Group & Plan B’ partnership in a joint venture, shaking the commerce business, storming marketing and distribution to penetrate the mass market.
18 พ.ค. 2564

RS Public Company Limited (RS), leading commerce, media, and entertainment corporation operated under the Entertainmerce Model, joined hands with Plan B Media Public Company Limited, an out-of-home media service provider with network coverage in Thailand and overseas. The joint venture will have a registered capital of 50 million baht to run a commerce business and marketing, emphasizing new products and distribution of products throughout the country. In this deal, RS Group holds 51% and Plan B 49% of the shares. This investment combines the strengths of both companies to reinforce the competitiveness of the commerce business and consolidate the ecosystem of both companies.
Mr. Surachai Chetchotisak, Chief Executive officer of RS Group, stated “the Company was successful in transforming into a commerce business and securing constant growth every year with the Entertainmerce Model. This unique model brings out the potential to support each subsidiary from upstream to downstream. Now, we have introduced new products into the mass market and sold them through various channels nationwide. RS Group has partnered with Plan B Media Public Company Limited, a top out-of-home media service provider to establish a joint venture to maximize the opportunity and competitive potential. This joint venture draws on the expertise of each party to add the business value and secure sustainable and long-term growth of both companies.”
Mr. Palin Lojanagosin, Chief Executive officer of Plan B Media Public Company Limited, revealed that “Plan B is pleased to be working with RS Group. Our strength is out-of-home media with network coverage all over the country, including mobile media such as Buswrap or the media in MRT systems with millions of passengers a day, expressway billboards, street furniture at intersections, media at shopping centers, airports, and large LED screens with a total area of thousands of square meters nationwide. Our advertising service also covers some Southeast Asian countries such as Singapore, Malaysia, Indonesia, and Laos to support the growth in the future. Therefore, I strongly believe that the potential of Plan B’s out-of-home media can meet the various needs and behaviors of customers, which are crucial for this era because brand awareness is a key to successful marketing. We are also strengthening our media coverage with various content, including sports, marketing, artist management, and particularly advertising in 7-Eleven stores, which we are expanding to every branch nationwide. This effective effort will establish an even stronger relationship between the joint venture and our customers to boost the sales of products from this joint venture since the first year.”
“The joint venture between RS Group and Plan B will increase the potential of both companies in the commerce business. RS Group will develop new products, launch marketing campaigns, and sell products to consumers all over the country. Out-of-home media that Plan B manages will be a significant tool that creates awareness and communicates the information about new products to the target groups more extensively”, Mr. Surachai gave a final remark.