BIG Gains Small in 3Q18, Profit Plunges 28% from the Expansion of Mobile Segment
BIG loss almost 28% of its profit in 3Q18, compared to the same period of last year.
5 พ.ย. 2561

BIG Camera Corporation Public Company Limited (BIG) has reported its 3Q18 consolidated financial statement through the Stock Exchange of Thailand as follows:

BIG earned ฿94.33 million of profit in 3Q18, decreased 27.91% from the same period of last year due to the launch of many promotion and marketing campaigns during this quarter, affecting BIG’s sale and service revenue to increase ฿64 million, as well as the expansion of mobile segment to plunge the gross profit margin by 16%, compared to previous year.
Moreover, the selling and administration expenses is increased by 9%, from the dumping fund in marketing strategy especially in social media, to stimulate purchasing demand and the increasing of shops rental fee according to the rental contract.