Those measures should also take into account the need to ensure more efficiency in communication to the public at large and stronger synergies between the communication activities undertaken on the initiative of the Commission as well as of the need to ensure that the Union's political priorities are communicated effectively.
Ba cheart a chur san áireamh leis na bearta sin an gá lena áirithiú go ndéanfar cumarsáid níos éifeachtúla leis an bpobal i gcoitinne agus go mbeidh sineirgí níos láidre idir gníomhaíochtaí cumarsáide arna ngabháil ar láimh ar thionscnamh an Choimisiúin agus lena áirithiú go gcuirfear tosaíochtaí polaitiúla an Aontais in iúl go héifeachtach.