In order to ensure greater efficiency in communication to the public at large and stronger synergies between the communication activities undertaken at the initiative of the Commission, the resources allocated to communication under this Regulation should also contribute to covering the corporate communication of the political priorities of the Union, provided that these are related to the general objective of this Regulation.
D'fhonn an chumarsáid leis an phobal i gcoitinne a dhéanamh níos éifeachtaí agus d'fhonn treisiú leis na sineirgí idir gníomhaíochtaí cumarsáide a dhéantar ar thionscnamh an Choimisiúin, ba cheart go rannchuideodh na hacmhainní a leithdháiltear ar ghníomhartha cumarsáide faoin Rialachán seo le cumarsáid chorparáideach thosaíochtaí polaitiúla an Aontais Eorpaigh a chumhdach, ar an gcoinníoll go bhfuil siad sin bainteach le cuspóirí ginearálta an Rialacháin seo.