Transmission time allotted to announcements made by the broadcaster in connection with its own programmes and ancillary products directly derived from those programmes, or to public service announcements and charity appeals broadcast free of charge, with the exception of the costs incurred for the transmission of such appeals, should not be included in the maximum amounts of transmission time that may be allotted to television advertising and teleshopping.
I ndáil leis an am tarchuir laethúil a leithroinntear ar fhógráin a dhéanann an craoltóir a bhaineann lena chláir féin agus táirgí coimhdeacha a thagann go díreach ó na cláir sin, nó ar fhógráin seirbhíse nó achainí charthanachta a chraoltar saor in aisce, seachas na costais a thabhaítear mar thoradh ar chraoladh achainíocha den sórt sin, níor cheart é a áireamh in uasmhéid an ama craolta a d'fhéadfaí a leithroinnt ar fhógraíocht teilifíse agus ar theilishiopadóireacht.