by suggesting that the food possesses special characteristics when in fact all similar foods possess such characteristics, in particular by specifically emphasising the presence or absence of certain ingredients and/or nutrients;
trína thabhairt le tuiscint go bhfuil saintréithe speisialta ag baint leis an mbia nuair atá tréithe den sórt sin ag baint le gach bia comhchosúil, go háirithe trí bhéim ar leith a chur ar chomhábhair agus/nó cothaithigh áirithe a bheith ann nó a bheith in easnamh;