A Member State, when assessing, on a case-by-case basis, whether an on-demand audiovisual media service established in another Member State is targeting audiences in its territory, should refer to indicators such as advertisement or other promotions specifically aiming at customers in its territory, the main language of the service or the existence of content or commercial communications aiming specifically at the audience in the Member State of reception.
Agus measúnú á dhéanamh ag Ballstát ar bhonn gach cáis ar leith an ag díriú ar an lucht féachana ar a chríoch atá soláthraí seirbhíse closamhairc ar éileamh atá buanaithe i mBallstát eile, ba cheart dó tagairt a dhéanamh do tháscairí amhail fógraíocht nó promóisin eile a dhíríonn go sonrach ar chustaiméirí ar a chríoch, príomhtheanga na seirbhíse nó inneachar nó teachtaireachtaí tráchtála atá ann agus a dhíríonn go sonrach ar an lucht féachana sa Bhallstát faighteach.