The barriers stem from the fact that the rights for the transmission of content protected by copyright or related rights, such as audiovisual works, are often licensed on a territorial basis, as well as from the fact that providers of online content services might choose to serve specific markets only.
Is ann do na bacainní sin mar gheall ar na cearta maidir le tarchur ábhair atá cosanta ag cóipcheart nó cearta gaolmhara, amhail saothair chlosamhairc, a bheith á gceadúnú go minic ar bhonn críochach, agus mar go bhféadfaidh soláthraithe seirbhísí ábhair ar líne a roghnú freastal ar mhargaí ar leith amháin.