The more detailed criteria applicable to television advertising and teleshopping for alcoholic beverages are limited to spot advertising, which is by its nature separated from the programme, and therefore excludes other commercial communications which are linked to the programme or are an integral part of the programme, such as sponsorship and product placement.
Na critéir is mionsonraithe is infheidhme maidir leis an bhfógraíocht teilifíse agus leis an teilishiopadóireacht do dheochanna alcóil, tá siad teoranta d'fhógraí, ar de chineál iad ar aon nós a bhíonn deighilte amach ón gclár, agus dá bhrí sin, ní fholaíonn na critéir sin teachtaireachtaí eile tráchtála atá nasctha leis an gclár nó ar cuid dhílis den chlár iad, amhail urraíocht agus suiteáil táirgí.