In order to ensure trade mark protection and combat counterfeiting effectively, and in line with international obligations of the Union under the framework of the World Trade Organisation (WTO), in particular Article V of the General Agreement on Tariffs and Trade (GATT) on freedom of transit and, as regards generic medicines, the ‘Declaration on the TRIPS Agreement and public health’ adopted by the Doha WTO Ministerial Conference on 14 November 2001, the proprietor of an EU trade mark should be entitled to prevent third parties from bringing goods, in the course of trade, into the Union without being released for free circulation there, where such goods come from third countries and bear without authorisation a trade mark which is identical or essentially identical with the EU trade mark registered in respect of such goods.
D'fhonn cosaint trádmharcanna a áirithiú agus gó chumadh a chomhrac ar bhealach éifeachtach agus ar bhealach atá i gcomhréir le hoibleagáidí idirnáisiúnta an Aontais faoi chreat na hEagraíochta Trádála Domhanda (EDT), go háirithe Airteagal V den Chomhaontú Ginearálta um Tharaifí agus Thrádáil (CGTT) a bhaineann le saoirse idirthurais agus, i ndáil le cógais chineálacha, faoin “Dearbhú maidir le Comhaontú TRIPS agus sláinte phoiblí” a ghlac Comhdháil Airí EDT in Doha an 14 Samhain 2001, ba cheart go mbeadh dílseánach trádmhairc de chuid AE i dteideal cosc a chur ar thríú páirtithe earraí a thabhairt isteach san Aontas, i gcúrsa trádála, nach scaoiltear le haghaidh saorchúrsaíochta ansin, i gcás ina dtagann earraí den sórt sin ó thríú tíortha agus ina mbíonn trádmharc orthu, gan údarú, atá comhionann nó atá comhionann go bunúsach leis an trádmharc de chuid AE a cláraíodh i leith earraí den sórt sin.