It follows from the principle of free movement of goods that it is essential that the proprietor of an EU trade mark not be entitled to prohibit its use by a third party in relation to goods which have been put into circulation in the European Economic Area, under the trade mark, by him or with his consent, save where there exist legitimate reasons for the proprietor to oppose further commercialisation of the goods.
Leanann sé ó phrionsabal na saorghluaiseachta earraí go bhfuil sé fíór-riachtanach nach mbeidh dílseánach trádmhairc de chuid AE i dteideal toirmeasc a chur ar a úsáid ag tríú páirtí i ndáil le hearraí atá curtha i gcúrsaíocht sa Limistéar Eorpach Eacnamaíoch, faoin trádmharc, úsáid dá chuid féin nó le toiliú uaidh, ach amháin i gcásanna ina bhfuil cúiseanna dlisteanacha ann go gcuirfeadh an dílseánach i gcoinne tuilleadh tráchtálaithe ar na hearraí.