Where Member States decide to impose rules on appropriate prominence, they should only impose proportionate obligations on undertakings in the interests of legitimate public policy considerations.
I gcás ina gcinneann na Ballstáit rialacha maidir le suntasacht iomchuí a fhorchur, níor cheart dóibh ach oibleagáidí comhréireacha a fhorchur ar ghnóthais, ar mhaithe le breithnithe dlisteanacha beartais poiblí.