To ensure more efficiency in communication to the public at large and stronger synergies between the communication activities undertaken at the initiative of the Commission, the budget allocated to communication actions under this Union funding should also contribute to covering corporate communication of the political priorities of the Union, provided that those are related to the general objectives of Union funding in the field of home affairs.
D’fhonn éifeachtúlacht níos mó a áirithiú i gcumarsáid a dhéantar leis an bpobal i gcoitinne agus sineirgí níos láidre a chothú idir na gníomhaíochtaí cumarsáide a dhéantar ar thionscnamh an Choimisiúin, ba cheart go rannchuideodh an buiséad a leithdháilfear ar ghníomhaíochtaí cumarsáide faoi chistiú seo an Aontais freisin chun cumarsáid chorparáideach thosaíochtaí polaitiúla an Aontais a chuimsiú ar an gcoinníoll go bhfuil siad bainteach le cuspóirí ginearálta chistiú an i réimse na ngnóthaí baile.