in calculating the appropriate administrative fine, the Commission shall be guided by the principles of effectiveness, proportionality and dissuasiveness, taking into consideration, where relevant, the seriousness and the effects of the infringement, the good faith of the economic operator, the degree of diligence and cooperation of the economic operator, the repetition, frequency or duration of the infringement as well as prior sanctions imposed on the same economic operator;
agus an fhíneáil iomchuí riaracháin á ríomh aige, beidh na prionsabail maidir le héifeacht, maidir le comhréireacht agus maidir le bheith athchomhairleach mar threoir ag an gCoimisiún, agus aird á tabhairt, i gcás inarb iomchuí, ar thromchúis agus ar éifeachtaí an tsáraithe, meon macánta an oibreora eacnamaíoch, méid díchill chuí agus comhair an oibreora eacnamaíoch, athdhéanamh, minicíocht nó ré an tsáraithe chomh maith le smachtbhannaí a forchuireadh roimhe sin ar an oibreoir eacnamaíoch céanna;