In determining whether to impose a financial penalty and in determining its appropriate amount, the Commission shall be guided by the principles of effectiveness, proportionality and dissuasiveness and take into consideration, where relevant, the seriousness and the effects of the failure to comply with the obligations.
Ina chinneadh dó an bhfuil pionós airgeadais le forchur agus ina chinneadh dó cad é méid iomchuí an phionóis sin, beidh an Coimisiún á threorú ag prionsabail na héifeachtúlachta, na comhréireachta agus na hathchomhairleachta agus beidh aird aige, i gcás inarb ábhartha, ar thromchúise na teipe na hoibleagáidí sin a chomhlíonadh agus ar éifeachtaí na teipe sin.