To ensure more efficiency in communication to the public at large and stronger synergies between the communication activities undertaken at the initiative of the Commission, the resources allocated to communication actions under this Regulation should also contribute to covering the corporate communication of the political priorities of the Union in so far as they are related to the general objectives of this Regulation.
Lena áirithiú go ndéanfar cumarsáid níos éifeachtúla leis an bpobal i gcoitinne agus go gcruthófar sineirgí níos láidre idir na gníomhaíochtaí cumarsáide arna ndéanamh ar thionscnamh an Choimisiúin, ba cheart go rannchuideodh na hacmhainní a leithdháiltear ar ghníomhaíochtaí cumarsáide faoin Rialachán seo freisin le cumarsáid chorparáideach thosaíochtaí polaitiúla an Aontais a chumhdach a mhéid is go mbaineann siad le cuspóirí ginearálta an Rialacháin seo.