A low audience can be determined, for example, on the basis of a viewing time or sales, depending on the nature of the service, while the determination of low turnover should take into account the different sizes of audiovisual markets in Member States.
Féadfar a ísle atá líon an lucht féachana a chinneadh, mar shampla, ar bhonn am féachana nó díolacháin, ag brath ar chineál na seirbhíse, agus ba cheart, agus an láimhdeachas íseal á chinneadh, aird a thabhairt ar mhéideanna éagsúla margaí closamhairc sna Ballstáit.