For maximum efficiency, those promotional activities should be coordinated within the framework of the gateway coordination group and Member States should adjust their promotional efforts so that there is a common brand reference in all relevant contexts, with a possibility of co-branding the gateway with national initiatives.
Ar mhaithe leis an éifeachtúlacht is mó is féidir a bhaint amach, ba cheart gníomhaíochtaí cur chun feidhme a chomhordú faoi chuimsiú chreat ghrúpa comhordaithe an phointe rochtana agus ba cheart do na Ballstáit a n-iarrachtaí cur chun cinn a choigeartú le go mbeadh tagairt choiteann bhranda ann i ngach comhthéacs ábhartha agus go bhféadfaí an pointe rochtana aonair dhigiteach a chomhbhrandáil le tionscnaimh náisiúnta.