qqp question1: In terms of luxury, how would the brands Gucci, Guess, Gap, Ferragamo, Armani, Diesel, NorthFace, Hugo Boss, Lacoste, Calvin Klein, Kenneth Cole and Michael Kors rank from lowest to highest? question2: Why would a high-end brand like Calvin Klein which maintains exclusivity, join an online marketplace like Snapdeal? Would it not reduce its brand equity?