qqp question1: How difficult/easy is it for owners (or their marketing people) of independent upscale fashion boutiques to differentiate themselves in the marketplace? How difficult/easy is it for them to create and execute fresh marketing campaigns on a continuous basis? question2: How difficult/easy is it for owners (or their marketing people) of independent upscale restaurants to differentiate themselves in the marketplace? How difficult/easy is it for them to create and execute fresh marketing campaigns on a continuous basis?