His first aim was to complete the move from a loose <e1>alliance</e1> of different <e2>brands</e2> to a tighter, more business-like grouping.
His first aim was
His first aim was to complete the move from a loose alliance of different brands to a tighter, more business-like grouping.
<triplet> alliance <subject> brands <object> Member-Collection(e2,e1)