title: Access row data in jqGrid custom formatter
body: <p>We have a grid with datatype json.</p>
  
  <p>We have the following custom formatter: </p>
  
  <pre><code>function opsFormatter (cellvalue, options, rowObject){
      '&lt;a title=MA href=javascript:showDialog(' + rowObject[5] + ')&gt;MA&lt;a&gt;' + '&amp;nbsp;&amp;nbsp;';
  }
  </code></pre>
  
  <p>Instead of <code>rowObject[5]</code> is there any object notation where we can specify the actual column name ("account")?  Ie: <code>rowObject.account</code>.    </p>
  
  <p>This is the grid definition:</p>
  
  <pre><code>$("#grid-pos").jqGrid({
      colNames:['Product', 'Type','Expiry', 'Put Call', 'Strike', 'Account','Long','Short', 'Open Qty', 'LTD', 'Operations'],
      colModel :[
                 {name:'product', index:'product', width:75, sortable:false},
                 {name:'type', index:'type', width:50, align:'right', sortable:false},
                 {name:'expiry', index:'expiry', width:60, align:'right',stype:'select', searchoptions:{dataUrl:'expiry_select.htm'}, sortable:false},
                 {name:'putCall', index:'putCall', width:65, sortable:false},
                 {name:'strike', index:'strike', sorttype: 'float', width:70, sortable:false},
                 {name:'account', index:'account', width:70, sortable:false},
                 {name:'long', index:'long', width:55, align:'right', sortable:false},
                 {name:'short', index:'short', width:55, align:'right', sortable:false},
                 {name: 'openQty', index:'openQty', width:80, align:'center', formatter:closeoutFormatter, sortable:false},
                 {name:'LTD', index:'LTD', width:65, align:'right', sortable:false},
                 {index:'operations', width:105, title:false, align: 'center', formatter:opsFormatter, sortable:false}
                 ],
                 pager: '#div-pos-pager',
                 caption: 'Positions'
  });  
  </code></pre>
  
  <p>??</p>