title: Retrieving display value of lookup field in Dynamics CRM C# plugin
body: <p>I am trying to retrieve the display value of a lookup field in a plugin for MS Dynamics CRM 4.0. The value of the attribute is a GUID which points to another entity (owner of salesorder in this case). "Normal" attributes I retrieve with a code like this:</p>
  
  <pre><code>CrmDateTime  serviceOrderDateDT = (CrmDateTime)entity["submitdate"];
                        serviceOrderDate = serviceOrderDateDT.Value.ToString();
  </code></pre>
  
  <p>Any ideas on how to do this for the display value of a lookup field?</p>