title: Launch a Mac application from a JavaScript for Automation (JXA) script
body: <p>The AppleScript way to launch a Mac application is:</p>
  
  <pre><code>tell application "iTunes"
    activate
  end tell
  </code></pre>
  
  <p>What's the equivalent in <a href="https://developer.apple.com/library/prerelease/content/releasenotes/InterapplicationCommunication/RN-JavaScriptForAutomation/Articles/OSX10-10.html#//apple_ref/doc/uid/TP40014508-CH109-SW1" rel="nofollow noreferrer">JavaScript for Automation (JXA)</a>?</p>