title: Styles are not working in through styled components
body: <p>I am trying to add background-color through styled component.</p>
  
  <p>If add the styles through style={} attribute it is working as expected but If I add the same style in my styled component file it is not working.</p>
  
  <pre><code>//this is working   
  &lt;MyStyle style={{backgroundColor: '#fff' }}&gt;
       //some component here
  &lt;/MyStyle&gt;
  
  
  //This is not working.
  export const MyStyle = styled.div`
   background-color: ‘#fff’;    
  `;
  </code></pre>
  
  <p>Can somebody point me here what I am missing here?</p>