title: Why does django not use my SHORT_DATE_FORMAT with date template tag?
body: <p>I have troubles understanding why django doesn't use my SHORT_DATE_FORMAT in templates when I specify it for the date template tag.
  My settings are:</p>
  
  <pre><code>TIME_ZONE = 'Australia/Melbourne'
  SHORT_DATE_FORMAT = 'd/m/Y'
  LANGUAGE_CODE = 'en-AU'
  USE_I18N = True
  USE_L10N = True
  USE_TZ = True
  </code></pre>
  
  <p>In my template:</p>
  
  <pre><code>{{ asset.upload_date|date:"SHORT_DATE_FORMAT" }}
  </code></pre>
  
  <p>I would expect '21/01/2014' but I get '01/21/2014'.</p>