title: What dw model is appropriate when there's no measure?
body: <p>All the demos out there use a sales/order model as a measure in their examples. But my db is not transactional. It's a customer-centric model where there is one table for the customer which is joined to several attribute tables.  </p>
  
  <p>Does this not even qualify for cube building because of the different model, or is there some way to still build cubes despite it not being transactional?</p>
  
  <p>I've heard of factless fact tables but don't really understand the concept yet.  Is this where you would use one?  </p>