title: Entity Framework Store Object in Column
body: <p>I currently follow a pattern where I store objects which are serialized and deserialized to a particular column.</p>
  
  <p>This pattern was fine before, however, now due to the frequency of transactions the cost of serializing the object to a JSON string and then later retrieving the string and deserializing back to an object is too expensive.</p>
  
  <p>Is it possible to store an object directly to a column to avoid this cost? I am using Entity Framework and I would like to work the data stored in this column as type Object.</p>
  
  <p>Please advise.</p>