title: How can I increase the Match Rate on Admob?
body: <p>My Admob Ad Requests have gone up about 30% this year for <a href="http://vidalingua.com" rel="nofollow noreferrer">Vidalingua</a> dictionary apps. </p>
  
  <p>However, during the same time, the Match Rate has gone down from above 97% to below 89%. </p>
  
  <p>Is there anything I can do as a developer to increase the Match Rate?</p>