title: Progressively transparent text at the end of a div
body: <p>I've seen a neat effect at the end of the describing text <a href="https://play.google.com/store/apps/details?id=com.aportela.diets.view" rel="nofollow noreferrer">here</a> where the last line of the text is gradually increasingly transparent and i'm curious on how it's done.</p>
  
  <p>There's been a <a href="https://stackoverflow.com/questions/7069084/can-i-fade-text-out-at-the-end-of-a-div">discussion</a> on the subject but i don't get the jsFiddle to work as supposed to and many of the other replies seem to miss the OP's intention.</p>
  
  <p>Is it doable? And if so, is it doable without vendor prefixes?</p>