title: Styling text in localization files — bold, italic, etc
body: <p>What techniques/methods are there for dealing with emphasized or stylized text in localized strings?</p>
  
  <p>For example, how might a brief title such as the one below (4–8 words) be italicized?</p>
  
  <blockquote>
    <p>Welcome to <em>the Machine</em>, John.</p>
  </blockquote>
  
  <p>Is there a more efficient way than 3 lookups, plus a variable to define the structure?</p>