title: 'ascii' codec can't decode byte 0xef in position 319: ordinal not in range(128)?
body: <p>Here I am encoding the data </p>
  
  <pre><code>post = """
  ='Brand New News Fr0m The Timber Industry!!'=
  
  ========Latest Profile==========
  Energy &amp; Asset Technology, Inc. (EGTY)
  Current Price $0.15
  ================================
  
  Recognize this undiscovered gem which is poised to jump!! 
  
  Please read the following Announcement in its Entierty and 
  Consider the Possibilities�
  Watch this One to Trad,e!
  
  Because, EGTY has secured the global rights to market 
  genetically enhanced fast growing, hard-wood trees!
  
  EGTY trading volume is beginning to surge with landslide Announcement. 
  The value of this Stoc,k appears poised for growth! This one will not 
  remain on the ground floor for long.
  
  KEEP READING!!!!!!!!!!!!!!!
  
  ===============
  "BREAKING NEWS"
  ===============
  
  -Energy and Asset Technology, Inc. (EGTY) owns a global license to market
  the genetically enhanced Global Cedar growth trees, with plans to 
  REVOLUTIONIZE the forest-timber industry. 
  
  These newly enhanced Globa| Cedar trees require only 9-12 years of growth 
  before they can be harvested for lumber, whereas worldwide growth time for 
  lumber is 30-50 years. 
  
  Other than growing at an astonishing rate, the Global Cedar has a number 
  of other benefits. Its natural elements make it resistant to termites, and 
  the lack of oils and sap found in the wood make it resistant to forest fire, 
  ensuring higher returns on investments.
  T
  he wood is very lightweight and strong, lighter than Poplar and over twice
  as strong as Balsa, which makes it great for construction. It also has 
  the unique ability to regrow itself from the stump, minimizing the land and
  time to replant and develop new root systems.
  
  Based on current resources and agreements, EGTY projects revenues of $140 
  Million with an approximate profit margin of 40% for each 9-year cycle. With 
  anticipated growth, EGTY is expected to challenge Deltic Timber Corp. during 
  its initial 9-year cycle.
  
  Deltic Timber Corp. currently trades at over $38.00 a share with about $153 
  Million in revenues. As the reputation and demand for the Global Cedar tree 
  continues to grow around the world EGTY believes additional multi-million 
  dollar agreements will be forthcoming. The Global Cedar nursery has produced 
  about 100,000 infant plants and is developing a production growth target of 
  250,000 infant plants per month.
  
  Energy and Asset Technology is currently in negotiations with land and business 
  owners in New Zealand, Greece and Malaysia regarding the purchase of their popular 
  and profitable fast growing infant tree plants. Inquiries from the governments of 
  Brazil and Ecuador are also being evaluated.
  
  Conclusion:
  
  The examples above show the Awesome, Earning Potential of little
  known Companies That Explode onto Investor�s Radar Screens. 
  This s-t0ck will not be a Secret for long. Then You May Feel the Desire to Act Right 
  Now! And Please Watch This One Trade!!
  
  
  GO EGTY!
  
  
  All statements made are our express opinion only and should be treated as such.
  We may own, take position and sell any securities mentioned at any time. Any 
  statements that express or involve discussions with respect to predictions, 
  goals, expectations, beliefs, plans, projections, object'ives, assumptions or 
  future events or perfo'rmance are not
  statements of historical fact and may be 
  "forward,|ooking statements." forward,|ooking statements are based on expectations, 
  estimates and projections at the time the statements are made that involve a number 
  of risks and uncertainties which could cause actual results or events to differ 
  materially from those presently anticipated. This newsletter was paid $3,000 from 
  third party (IR Marketing). Forward,|ooking statements in this action may be identified 
  through the use of words such as: "pr0jects", "f0resee", "expects". in compliance with 
  Se'ction 17. {b), we disclose the holding of EGTY shares prior to the publication of 
  this report. Be aware of an inherent conflict of interest resulting from such holdings 
  due to our intent to profit from the liquidation of these shares. Shar,es may be sold 
  at any time, even after positive statements have been made regarding the above company. 
  Since we own shares, there is an inherent conflict of interest in our statements and 
  opinions. Readers of this publication are cautioned not 
  to place undue reliance on 
  forward,|ooking statements, which are based on certain assumptions and expectations 
  involving various risks and uncertainties that could cause results to differ materially 
  from those set forth in the forward- looking statements. This is not solicitation to 
  buy or sell st-0cks, this text is or informational purpose only and you should seek 
  professional advice from registered financial advisor before you do anything related 
  with buying or selling st0ck-s, penny st'0cks are very high risk and you can lose your 
  entire inves,tment.
  """
  
  In [147]: post.encode('utf-8')
  </code></pre>
  
  <p>and I am getting the output </p>
  
  <pre><code>UnicodeDecodeError: 'ascii' codec can't decode byte 0xef in position 319: ordinal not in range(128)
  </code></pre>