title: UICollectionViewCell Only Updates After Scrolling
body: <p>I've got an issue with my UICollectionView where my cells are always initiated blank/in a default state with no data.</p>
  
  <p>The data only appears in the cells after scrolling them in and out of view.</p>
  
  <p>Code:</p>
  
  <pre><code>-(UICollectionViewCell *)collectionView:(UICollectionView *)collectionView cellForItemAtIndexPath:(NSIndexPath *)indexPath
  {
      static NSString *cellIdentifier = @"EquipmentCell";
      APInventoryCollectionViewCell *cell = [collectionView dequeueReusableCellWithReuseIdentifier:cellIdentifier forIndexPath:indexPath];
      if (!cell) cell = [[APInventoryCollectionViewCell alloc] init];
  
      //set cell data...
      cell.label.text = [arrayOfStrings objectAtIndex:indexPath.row];
  
      return cell;
  }
  </code></pre>