title: how to prevent Google from indexing the div placeholder for swfobject?
body: <p>I'm using swfobject, and in the replacement div I have a message for those who don't have Flash or JS support.</p>
  
  <p>The replacement div contains a message like "You don't have Flash player, please download here" - my concern here, is that Google will see and index this message, which is not relevant to the content of the page, and it's going to affect the search ranking.</p>
  
  <p>Is there some way to mark a piece of content to be ignored by Google? My guess is no.</p>
  
  <p>But then how do you go about placing a message like this without having it indexed?</p>
  
  <p>My only idea is to use an iframe with nofollow. But then Google will penalize any site that uses frames, so that's not a good option either.</p>
  
  <p>Any ideas?</p>