title: iOS company name for distributing apps to App Store
body: <p>I've had a look around SO and Google but can't find a definite and specific answer, maybe it's supposed to be obvious!</p>
  
  <p>But, I haven't submitted an app to the store before so when I went to add one through iTunes Connect, the first thing it says is </p>
  
  <pre><code>Specify the company or developer name to display on the App Store for your apps.
  The company name cannot be changed, so be sure to enter the correct name.
  </code></pre>
  
  <p>Now, does setting that company name apply to ALL apps I upload after setting it or does it ask you this question and let you set it every time you add a new app?</p>
  
  <p>If it sets it for all apps, does it have to match the company name I've used to register my iOS developer account with? When I created the account I gave the name Company Ltd, so would I strictly have to use Company Ltd when setting the company name to be displayed on the App Store?</p>
  
  <p>Many thanks.</p>