title: ElasticSearch don't penalise verbose content
body: <p>We're using ElasticSearch to return recipes from our database. </p>
  
  <p>Our problem is that ElasticSearch penalises verbose content:</p>
  
  <p>For a search term like "Chicken Pasta", the ranking would come out as: 
  1. "Chicken Pasta"
  2. "Tasty Chicken Pasta"</p>
  
  <p>Further,
  1. "Horrible Chicken Pasta"
  2. "Very Tasty Chicken Pasta"</p>
  
  <p>For our domain, within certain parts of recipes, we don't want to penalise verbose content. I.e. many ingredients should be, within certain constraints, just as good as just a few ingredients. </p>
  
  <p>I'd really appreciate some advice on how we could solve this issue.</p>
  
  <p>Nick</p>