title: Is it possible to launch an iPhone app from a text message?
body: <p>This question:</p>
  
  <p><a href="https://stackoverflow.com/questions/2228982/launch-iphone-app-from-link-in-email">Launch iPhone app from link in email</a></p>
  
  <p>suggests that it's possible to launch a particular iPhone application from a link in an email.  Is it possible to include an app-launching link of this type in a text message, so that the reader has the option of pressing it (and launching the app) in the same way that they can call a phone number in a text message?</p>