title: AdMob EU user consent policy
body: <p>On the 25th May, developers must inform their users about presonalized ads served through AdMob.
  Google has pubblished some guidelines to be compliant: <a href="https://support.google.com/admob/answer/7666519?hl=en&amp;utm_source=aso&amp;utm_medium=link&amp;utm_campaign=ww-ww-et-asfe_" rel="nofollow noreferrer">https://support.google.com/admob/answer/7666519?hl=en&amp;utm_source=aso&amp;utm_medium=link&amp;utm_campaign=ww-ww-et-asfe_</a></p>
  
  <p>But I don't understand well if I need to implement Google Consent SDK to pick and store consent, or if I can make my own implementation to ask a consent.</p>
  
  <p>If I undestand well I can ask for a consent in any way, but I should notify AdMob (through ad request) if the user does not agree with personalized ads, right?</p>
  
  <p>Is there something more that developers should know about?</p>