title: Add initial data to the database
body: <p>When applying a recent migration to my app, I encountered the following message in the output:</p>
  
  <pre><code> - Loading initial data for myapp
  </code></pre>
  
  <p>I had a bit of a Eureka moment. It seems like it's possible to have South inject initial data into the database after performing a migration. How can I do this? </p>