title: What happens if the Parse cloud data service fails?
body: <p>I'm considering using the <a href="http://www.parse.com">Parse</a> cloud data service for my iOS/Android mobile app.</p>
  
  <p>From what I can see from the <a href="https://www.parse.com/docs/ios_guide">documentation</a>, my app would be highly coupled to the Parse SDK, which in turn uses the Parse <a href="https://www.parse.com/docs/rest">REST API</a> (I assume).</p>
  
  <p>What measures can be taken to redirect the app to another service if Parse is down or if I no longer want to use Parse?</p>
  
  <p>Ideally I would like to be tell the Parse SDK to use my own domain and redirect it to the Parse servers (how?). If Parse fails, I can change my DNS to somewhere else and attempt to replicate the Parse REST API (how?). Is this possible now? Is there a better way of preparing for this scenario?</p>