title: Apple Select iPhone process like script/frontend
body: <p>I'm fairly new to web development (but rapidly learning!). I'm trying to build a selection process just like the one found on Apple's "Shop iPhone" page (<a href="http://store.apple.com/us/buy-iphone/iphone5s" rel="nofollow">http://store.apple.com/us/buy-iphone/iphone5s</a>). Unfortunately, I'm not sure how to go about doing this. I'm sure there is a name for this but my search on Google and here on Stackoverflow have returned no result. </p>
  
  <p>Would one use jQuery or Ajax to mimic this? Is there a simpler way of doing it?</p>