title: field's verbose_name in templates
body: <p>Suppose I have a model:</p>
  
  <pre><code>from django.db import models
  
  class Test(models.Model):
      name=models.CharField(max_length=255, verbose_name=u'custom name')
  </code></pre>
  
  <p>How do I get my model's field's verbose name in templates? The following doesn't work:</p>
  
  <p><code>{{ test_instance.name.verbose_name }}</code> </p>
  
  <p>I would very much appreciate the solution, something on lines as we do when using forms, using label attribute in template:</p>
  
  <pre><code>{{ form_field.label }}
  </code></pre>