title: Inserting row error, incorrect syntax near '<'
body: <p>I've never used SQL Servre before so this is completely new to me. </p>
  
  <p>I have the following insert statement:</p>
  
  <pre><code>INSERT INTO 
      [dbo].[WEB_static_pages]([url], [template], [title], [metadesc],[metakey])
  VALUES
      (&lt;url, varchar(255), "test"&gt;,
       &lt;template, varchar(255), "test.php"&gt;,
       &lt;title, nvarchar(255), "test title"&gt;,
       &lt;metadesc, text, "test meta"&gt;,
       &lt;metakey, text, "test meta key"&gt;)
  GO
  </code></pre>
  
  <p>The following has three 'tooltip' warnings though in SQL Server Management Studio: </p>
  
  <blockquote>
    <p>Incorrect syntax near '&lt;'" and "varchar is not a recognised built in function name</p>
  </blockquote>
  
  <p>Can anyone suggest what the issue is here? How can I reformat my statement to suit SQL Server Management Studio?</p>