title: UITableView / UITableViewCell challenge with transparent background on iPad with iOS7
body: <p>Last night I decided to upgrade to Xcode 5 and take a look at my current project.  After updating my storyboards to the new UI everything looked great and ran fine.  Since I have a universal binary, I decided to test things on iPad as well and noticed that a new white background had been introduced into my UITableview where there once used to be a transparent / clear color.  This appears to be happening on the cell level, not the table level.  When I run things on the 6.1 simulator everything looks fine on iPad &amp; iPhone.  And everything looks fine on iPhone for iOS7. </p>
  
  <p>Everything that I have set up for interface builder is identical for iPhone &amp; iPad.  From what I can tell it has something to do with this new "content view" (which is a subgroup of the Item Cell) not honoring a transparent value / setting.</p>
  
  <p>Any thoughts / ideas?</p>