title: K-Means Distance Measure - Large Data and mixed Scales
body: <p>I´ve a question regarding k-means clustering. We have a dataset with 120,000 observations and need to compute a k-means cluster solution with R. The problem is that k-means usually use Euclidean Distance. Our dataset consists of 3 continous variables, 11 ordinal (Likert 0-5) (i think it would be okay to handle them like continous) and 5 binary variables. Do you have any suggestion for a distance measure that we can use for our k-means approach with regards to the "large" dataset? We stick to k-means, so I really hope one of you has a good idea.</p>
  
  <p>Cheers,</p>
  
  <p>Martin</p>