title: How to use SuiteBarBrandingElement?
body: <p>I am looking at the default master page in SharePoint 2013 (v15.master) and there is a server control there <code>&lt;SharePoint:SuiteBarBrandingElement runat="server"/&gt;</code> which on the page renders as 'SharePoint'. I can't figure out where to change it to something else (without writing code behind).</p>