title: How to view conversion data
body: <p>I have inherited a sitecore project. In this project there are goals already setup. I can see this via the Marketing Center > Goals.</p>
  
  <p><strong>My questions is</strong> how to view the conversion data for each of the goals?</p>
  
  <p>This is what I tried: selected the 'Analyze Tab', Clicked 'Reports button' on the ribbon, then under 'Item Reports' selected 'Pages - Goals and Events'.</p>
  
  <p>Doing the above generates a report but the values are <code>0</code>, we are expecting it to show values.</p>
  
  <p>Sitecore and DMS version: 6.5</p>