title: Is it necessary to integrate the SKAdNetwork into the own app on iOS 14 when Branch links are used for ad campaigns?
body: <p>According to this <a href="https://branch.io/ios-14/" rel="nofollow noreferrer">guide</a> it is recommended to <a href="https://help.branch.io/using-branch/docs/branchskadnetwork-integration-instructions" rel="nofollow noreferrer">integrate the SKAdNetwork into the own app</a>, so that iOS paid ads attribution can be performed. But the <a href="https://help.branch.io/using-branch/docs/ad-networks-supporting-skadnetwork" rel="nofollow noreferrer">ad network list</a> states that all the listed companies do &quot;not send postbacks to Branch yet&quot;. So actually, I have multiple questions:</p>
  <ol>
  <li>What is ment by the word &quot;postback&quot; here? Does this include app install attributions? If so, integrating the SKAdNetwork wouldn't have any effect.</li>
  <li>Is it necessary to integrate the SKAdNetwork into the own app on iOS 14 when Branch links are used for ad campaigns (e. g. Facebook) and the basic Branch integration was performed for the own app?</li>
  </ol>