title: Is it possible to create a multi-line string variable in a Makefile
body: <p>I want to create a makefile variable that is a multi-line string (e.g. the body of an email release announcement).  something like</p>
  
  <pre><code>ANNOUNCE_BODY="
  Version $(VERSION) of $(PACKAGE_NAME) has been released
  
  It can be downloaded from $(DOWNLOAD_URL)
  
  etc, etc"
  </code></pre>
  
  <p>But I can't seem to find a way to do this.  Is it possible?</p>