title: How can I get the name of the Lead Owner in a Lead custom formula field?
body: <p>I've got an application that reads Lead records from Salesforce via the API and I want to link the Lead Owner field to an attribute in the application.  The Lead Owner field doesn't up in the list of available fields but all the custom fields do.  </p>
  
  <p>So, my first attempt at a solution was to create a custom field that displayed the Lead Owner name.  In the SF formula editor, as far as I can tell, it doesn't display the actual data field but instead displays the ID string.  Which is pretty meaningless in the context that I need it for.  </p>
  
  <p><a href="http://skinny.fire-storm.net/forposting/insertfield.JPG" rel="nofollow noreferrer">alt text http://skinny.fire-storm.net/forposting/insertfield.JPG</a></p>
  
  <p>Is there a way that we can get at the data in the object that the ID string references?</p>
  
  <p><a href="http://skinny.fire-storm.net/forposting/havewant.JPG" rel="nofollow noreferrer">alt text http://skinny.fire-storm.net/forposting/havewant.JPG</a></p>
  
  <p>I have the RED BOX but need the GREEN BOX.</p>
  
  <p>EDIT:  I can't change the application code that calls the API.  I can only change salesforce.  So, this is more of a salesforce superuser / formula-writer question, not a question about writing code that calls the SF API.</p>