title: prepareForReuse not called in custom cell class
body: <p>In my custom cell (which extends <code>UITableViewCell</code>), I have the <code>prepareForReuse</code> method and its not called after</p>
  
  <pre><code>[self.tableView dequeueReusableCellWithIdentifier:CellIdentifierBody forIndexPath:indexPath];
  </code></pre>
  
  <p>where as</p>
  
  <pre><code>- (void)setEditing:(BOOL)editing animated:(BOOL)animated
  </code></pre>
  
  <p>is being called. Any suggestions what I could possibly be doing wrong?  Correct class instance is being returned by <code>dequeueReusableCellWithIdentifier</code>.</p>
  
  <p><strong>EDIT</strong> is <code>prepareForReuse</code> not called on an initial cell creation/initialization? What should be used on initial creation/initialization if this is so? I have a <code>UITextView</code> inside my custom cell that needs to be initialized/sized.</p>