title: Having my Python package install shortcuts in Start menu
body: <p>I'm making a Python package that gets installed with a <code>setup.py</code> file using setuptools.</p>
  
  <p>The package includes a GUI, and when it's installed on a Windows machine, I want the installation to make a folder in "Programs" in the start menu, and make a shortcut there to a <code>pyw</code> script that will start the GUI. (The <code>pyw</code> think works on all platforms, right?)</p>
  
  <p>On Mac and Linux, I would like it to put this shortcut in whatever Mac and Linux have that is parallel to the start menu.</p>
  
  <p>How do I do this?</p>