title: Ruby Builder - XML output is encoding HTML entities
body: <p>I have a small ruby script which uses Builder.</p>
  
  <pre><code>require 'rubygems'
  require 'builder'
  
  content = &lt;&lt;eos
  SOME TEXT, GOES TO UPPERCASE
  other text
  &lt;em&gt;italics&lt;em&gt;
  eos
  
  xml = Builder::XmlMarkup.new
    xml.instruct! :xml, :version =&gt; '1.0'
    xml.book :id =&gt; 1.0 do
      xml.keyPic "keyPic1.jpg"
      xml.parts do
        xml.part :partId =&gt; "1", :name =&gt; "name" do
          xml.chapter :title =&gt; "title", :subtitle =&gt; "subtitle" do
            xml.text content
          end
        end
      end
    end
  
  p xml
  </code></pre>
  
  <p>When running from the CLI (Cygwin), I get the following:</p>
  
  <pre><code>&lt;?xml version="1.0" encoding="UTF-8"?&gt;
  &lt;book id="1.0"&gt;
    &lt;keyPic&gt;keyPic1.jpg&lt;/keyPic&gt;
      &lt;parts&gt;
        &lt;part partId="1" name="name"&gt;
          &lt;chapter title="title" subtitle="subtitle"&gt;
            &lt;text&gt;
            SOME TEXT, GOES TO UPPERCASE
            other text
            &amp;lt;em&amp;gt;italics&amp;lt;em&amp;gt;
            &lt;/text&gt;
          &lt;/chapter&gt;
        &lt;/part&gt;
      &lt;/parts&gt;
  &lt;/book&gt;&lt;inspect/&gt;
  </code></pre>
  
  <p>However, the output I would like between  is:</p>
  
  <pre><code>&lt;text&gt;
  SOME TEXT, GOES TO UPPERCASE
  other text
  &lt;em&gt;italics&lt;em/&gt;
  &lt;/text&gt;
  </code></pre>
  
  <p>I have tried using the htmlentities gem 'decoding' the content but to no avail.</p>