title: ios 7 customizing UITableViewCell's content view
body: <p>Using storyboard in <strong>ios7</strong> the content view is explicitly viewed under the <strong>Table View Cell</strong> in the story board editor (opposed to previous versions where it was hidden from the interface). </p>
  
  <p>The problem is that I cannot connect the cell's custom elements to my custom cell's ib outlets anymore (subclass of <code>UITableCellView</code>) and can only connect them to the table's content view (<code>UIView</code>) which CANNOT be customized (i.e. its custom class attribute is grayed)</p>
  
  <p>This leaves me with the option to use tags which I find inconvenient and less elegant. </p>
  
  <p>I could also create a custom view in a xib, do all the connections and then manually add this custom view as the content view of the table but I am looking for a way doing it via the story board editor.</p>
  
  <p>Is there a way to connect UI elements to a custom cell's content view in the story board editor in ios7 ?</p>