title: How to preserve reputation with the SmartScreen Filter in Windows 10 after previous code-signing certificate renewal?
body: <p>I had a code-signing certificate for the last 3 years. When I signed my software with it, the signature did not cause any <code>SmartScreen</code> warnings when the software was downloaded from the Internet.</p>
  
  <p>This certificate was expiring this month, so I renewed it with the same company for another 3 years.</p>
  
  <p>The issue it created is that now when I sign my software, the new certificate does not have any reputation with the Windows 10 <code>SmartScreen</code>, so when the software is downloaded and run, it shows this warning:</p>
  
  <p><a href="https://i.stack.imgur.com/so46H.png" rel="nofollow noreferrer"><img src="https://i.stack.imgur.com/so46H.png" alt="enter image description here"></a></p>
  
  <p><em>(I've been signing my software with it for over 2 weeks now. And the warning is still there.)</em></p>
  
  <p>I know it's a slim chance, but is there a way to link this new certificate to the old one to preserve the old cert's reputation with <code>SmartScreen</code>?</p>
  
  <p>PS. This "cert renewal business" and the <em>loss of reputation</em> is costing me dearly in the number of installs of my software. Also, why do developers have to pay with the reputation loss for the cert renewals.</p>