title: Consume web service from same web application
body: <p>I seem to have struck a complete blank and will most likely have a homer moment when someone points me in the right direction.</p>
  
  <p>I have a WCF Web Service which is consumed happily across asp.net, windows phone, windows services, etc, etc.  I'm adding a page to the same application in which the service resides, basically a "test" page that the user can go to and it'll do a quick call to the service to see if the server is up.</p>
  
  <p>Now normally, you'd just throw in a Service Reference and bobs your uncle, but for the life of me, I just can't seem to click what I'm supposed to do when I'm accessing the service from within the same application, do I still add a service reference or is there a quicker way to do it?</p>
  
  <p>Thanks!</p>