title: How do I use single quotes as part of a string in SQL
body: <p>I have a where clause that uses a string,</p>
  
  <pre><code>Where 
      pm.Alias = 'Toys'R'Us France'
  </code></pre>
  
  <p>However part of the string uses single quotation marks, <code>'R'</code></p>
  
  <p>How do i wrap up the whole string to pass through into my Where clause</p>
  
  <p>I cannot use:</p>
  
  <pre><code>Where 
      pm.Alias = 'Toys''R''Us France'
  </code></pre>
  
  <p>As i need the whole string encased, as i will use this in Excel to pass this as a paramter into my query</p>