title: What's wrong with maximum-scale=1.0?
body: <p>I've heard a few grumblings from the web community about people using <code>maximum-scale=1.0</code> within <code>meta name="viewport" content="width=device-width; initial-scale=1.0; maximum-scale=1.0;</code> because it prevents people zooming in.</p>
  
  <p>The reason I use it is that as soon as the mobile device is turned landscape things seem to readjust, affecting the layout.</p>
  
  <p>My first question is: is maximum scale really so bad?</p>
  
  <p>and secondly, what is the alternative to prevent the iPhone or smartphone automatically adjusting the content when I don't want it to?</p>
  
  <p>Thanks</p>