title: HTML Template vs defining HTML inside web component
body: <p>I can't seem to grasp or find out why you should use HTML templates with web components when you can simply define the HTML inside the web component (shadowRoot.innerHTML).</p>
  <p>What is the benefit of creating a template and cloning it inside the web component? I can see there being a reason if two web components share the same HTML but beside that I have no idea.</p>
  <p>Is there something fundamentally important that I'm missing?</p>