title: page scrolling technique/transition- how to
body: <p>I'm not at all sure what it's called, but I'm seeing this technique used more and more. What is it? How does one do it?</p>
  
  <p>Ex:
  <a href="http://fearthegrizzly.com/" rel="nofollow">http://fearthegrizzly.com/</a>  -  scroll down, image fades as "We Love Film" is brought up
  <a href="http://www.minervastreetwear.com/lookbook/" rel="nofollow">http://www.minervastreetwear.com/lookbook/</a>  -  scrolling rates of image of guy in hat vs guy in jacket vs text</p>