title: INSERT INTO query returning "Unclosed quotation mark after the character string"
body: <p>I have tried looking everywhere within the site and within Microsoft documentation, but I am stuck at running a query to insert objects into my table. What am I doing wrong to get the </p>
  
  <blockquote>
    <p>"Unclosed quotation mark after the character string 'cate'" </p>
  </blockquote>
  
  <p>error?</p>
  
  <p>Here is the query:</p>
  
  <pre><code>INSERT INTO t_lu_Product ([product_id], [description], [isCompetition], [category], 
                            [subCategory], [brand], [type], [returnability], [capacity]) 
  VALUES(200011073, '1.25L PNR CC', 1, 'Cola',
         'Cola Regular', 'Coca-Cola', 'Familiares', 'No Retornable', 1);
  </code></pre>