title: Magento shopwide price reduction without needing to add a catalog price rule
body: <p>I have added a shopwide catalog price rule of 20% on all products. This seems to work. However, for some reason after a re-index I have to reset this price rule time and time again. As most of my shop runs with automatic imports and cron jobs - I would somehow like to hardcode this rule in. So I don't need to reset the rule every time.</p>
  
  <p>Also the fact that my price is tagged as special price is something I would like to get rid of. The price is just the initial price minus 20%. This is not a special offer - it's just the price how I want to offer it to my customers.</p>
  
  <p>Up till now I haven't found a solution to my problem - or where to start. Suggestions would very welcome!</p>