title: How to pass the search query to the landing page URL of a Google Ads (search)
body: <p>When a user clicks a google ad, then I would like to pass the search query to the landing page via the utm_term parameter.</p>
  
  <ol>
  <li><p>User goes to www.google.de and searches for "development software grails company ny"</p></li>
  <li><p>Our google Ad shows, when the search query contains "software development"</p></li>
  <li><p>The user clicks the Ad and is being send to <a href="http://www.ourcompany.com/?utm_term=development+software+grails+comapny+ny" rel="nofollow noreferrer">http://www.ourcompany.com/?utm_term=development+software+grails+comapny+ny</a></p></li>
  </ol>
  
  <p>The problem here is, that I can't find the value track variable which saves the search query and I think none exists. I only found {keyword} however, that will only report the keyword against which the search query matched succesfully.</p>
  
  <p>In <a href="https://support.google.com/google-ads/answer/6305348?hl=en" rel="nofollow noreferrer">https://support.google.com/google-ads/answer/6305348?hl=en</a> there is no such variable, which refers to the search query.</p>
  
  <p>Also on this page <a href="https://support.newengen.com/hc/en-us/articles/360014178033-Understanding-UTMs-for-Search" rel="nofollow noreferrer">https://support.newengen.com/hc/en-us/articles/360014178033-Understanding-UTMs-for-Search</a> it does not report one. Only Microsoft bing seems to have one called {SearchQuery}.</p>
  
  <p>Does google allow to capture the "search query" of the user and pass it to the landing page of the google ad or is this simply not possible???</p>