title: Javascript get element background image BUT eliminate the "url()"
body: <p>Ive been working on an image gallery ive been creating myself and im adding a "Zoom in" feature to it.</p>
  
  <p>I know im very close to succeeding but i have just one tiny issue.
  In Javascript i managed to get the background property of the image that will be enlarged but it grabs the image including the <code>url()</code>. I want to only get the URL (http:.../) EXCLUDING the <code>url()</code>.</p>
  
  <p>I hope this isn't very confusing but if you are, this is the link to my project. Click on the image to Zoom in, but it actually alerts the <code>background-image</code> property because i wanted to see what it fetches first.</p>
  
  <p><a href="http://cssdeck.com/labs/hzzzvem7" rel="nofollow">Check it out</a></p>
  
  <p>Is this possible?</p>