title: Makefile: target pattern contains no `%'
body: <p>Why does my Makefile not work?</p>
  
  <p>makefile:</p>
  
  <pre><code>app-reset:
       bin/console avanzu:admin:fetch-vendor
  </code></pre>
  
  <p><code>make app-reset</code> is returning:</p>
  
  <pre><code>makefile:3: *** target pattern contains no `%'.  Stop.
  </code></pre>