What content must be included in advertising of spirits having less than 15% ABV in Vietnam?
What content shall be included in advertising of spirits having less than 15% ABV in Vietnam? What are requirements for advertising alcoholic beverages on online newspaper in Vietnam?
Hello Lawnet. I have a advertisement contract with an alcoholic beverages company. That company wants me to help them advetise their spirits having less than 15% ABV. However, I don't know about content shall be included in advertising of that kind of spirit in accordance with the Law. Looking forward to your answer. Thank you!
<subquestion>What content shall be included in advertising of spirits having less than 15% ABV in Vietnam?</subquestion>
Pursuant to Clause 3, Article 5 of the Decree 24/2020/NĐ-CP stipulating some measures to manage advertising of spirits having less than 15% ABV and beers in Vietnam as follows:
3. Warnings should be available upon advertising of spirits having less than 15% ABV and beers to serve the prevention and control of harmful effects of alcoholic beverages. To be specific:
a) One of the following warnings should be in place: "uống rượu, bia có thể gây tai nạn giao thông" ("drinking alcohol may cause traffic accidents"), "uống rượu, bia có thể ảnh hưởng đến sức khỏe thai nhi" ("drinking alcohol may affect fetus"), "người dưới 18 tuổi không được uống rượu, bia" ("persons under 18 years of age are forbidden to drink alcohol");
b) Upon the advertising of alcoholic beverages on audio newspapers, visual newspapers and radio stations, audio and video advertising, the warnings prescribed in Point a of this Clause shall be read with a reading speed equal to the speed of reading other contents in the same advertisement;
c) Upon the image or video advertising of alcoholic beverages on visual newspapers, online newspapers, social network, TV radio stations, electronic media, terminal equipment and other telecommunications equipment, it is required to show the warnings specified in Point a of this Clause in writing with a color contrasting with the background color in a distinct manner that accounts for at least 10% of the advertising space.  In the case of advertising alcoholic beverages on television, written warnings must be displayed in full width of the screen;
d) Upon advertising alcoholic beverage trading locations, it is required to show written warnings as specified in Point a of this Clause in a distinct manner or the audio and video advertisements shall satisfy the requirements laid down in Points b and c of this Clause;
dd) In the cases other than those specified in Points b, c and dd of this Clause, warnings specified in Point a of this are required to be shown in writing in a distinct manner.
Therefore, you shall follow above regulations to advertise spirits having less than 15% ABV in accordance with the Law.
<subquestion>What are requirements for advertising alcoholic beverages on online newspaper in Vietnam?</subquestion>
Pursuant to Clause 4, Article 5 of the Decree 24/2020/NĐ-CP stipulating some measures to manage advertising of spirits having less than 15% ABV and beers in Vietnam as follows:
Upon advertising alcoholic beverages on visual newspapers, online newspapers, social network, electronic media, terminal equipment and other telecommunications equipment, it is required to have filtering and blocking technologies and user age control software to prevent minors from accessing and searching information about alcoholic beverages in accordance with the following requirements:
a) It is not allowed to display advertisements before persons accessing and searching information declare their age;
b) Advertisements should not be linked or introduced to accounts of minors; online pages and channels and other means exclusively intended for minors or accessed by a majority of minors;
c) If the alcoholic beverage advertising that has been carried out before the effective date of this Decree but has yet to satisfy the requirements specified in Points a and b of this Clause shall continue to be carried out until the expiry date of the advertising contract and the extension of such contract is not allowed.

Article 5 of the Decree 24/2020/NĐ-CP Article 5 of the Decree 24/2020/NĐ-CP