Mothers having infants with weight at birth above 2500 grams, having skin-to-skin contact between mother and child after birth, not having infant formula prior to her delivery (PR: 2.24; KTC: 1.46 - 3.43), the advice and support from medical staff, her husband and mother law / mother were more likely to initiate breastfeeding within the first hour of child birth, while mothers ethnicity Kinh, infants who were provided prelacteal feeds had lower likelihood of breastfeeding within one hour of birth.