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[Assistant] And there are some exciting developments in tech, like virtual reality trainings that can reduce ice time.


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[Assistant] Or an FDA approved collar that increases blood volume in your brain, giving it better cushioning.


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[Assistant] In the future, new materials could dampen vibrations in the sled. But the federation that controls sliding sports needs to make these available, or even mandatory.


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[Assistant] One of the things the skaters found is that in various places, particularly out in the Arizona desert, they'd find these great big full pipes.


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[Assistant] So video becomes very important in this. It's how something exists in history as told in video.


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[Assistant] What matters is as much all of the failed attempts as the final thing.


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[Assistant] It's places where people have invested blood, sweat and tears, literally. People can get extremely impassioned about them and feel a sense of loss when they go.


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[Assistant] And I think what skateboarding's always been good at is it tests our idea of what we want public space to be.


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[Assistant] Skateboarders I think are a constant reminder that our cities can be creative and rich places.


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[Assistant] Until the 30s, fencing bouts, like boxing, would take place in theaters.


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[Assistant] People were used to be able to flick their blades on the back of their opponents, but then they changed the timings on the machines and then wouldn't work anymore.


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[Assistant] Somewhere tonight in the Verizon Center in Washington DC, magic will have it.


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[Assistant] The Kiss Cam is the story of a high tech theatrical production and a business model falling in love.


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[Assistant] That means he's cutting through the activity of the game night to find the right couples.


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[Assistant] Quentin, cue for short, has a feed of every camera, constantly ready, and he's locked into cameramen who can give him options. He cuts between them as Zach fills up each discrete programming segment.


[User] Please transcribe this text

[Assistant] From the Wizard Girls, to the Money Machine, to the Kiss Cam, making the whole night of production with a ton of moving parts. All that effort only makes sense because the Kiss Cam isn't an accident. It's a business model made for modern sports. The history of the Kiss Cam is recent, but hazy.


[User] Please transcribe this text

[Assistant] And it makes sense, because nobody knew kiss cams would become a phenomenon.


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[Assistant] But in some ways, they were a foregone conclusion.


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[Assistant] Arenas have big incentives to maximize revenue in the facility.


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[Assistant] That money is often kept in a different pot from the NBA, and sometimes the arena and team are separate entities.


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[Assistant] So that's why you see a bevy of sponsored fan packages, sponsored blimps, LED wraparounds, courtesy of large banks, and, though basketball fans are passionate about the folk dances of the Republic of Turkey, you're probably only seeing it thanks to a check from Etihad Airlines.


[User] Please transcribe this text

[Assistant] And that's why the Kiss Cam is sponsored too. Video boards, Jumbotron's the branded term, are a big and shiny example of Arena's profit center.


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[Assistant] And that's one reason they put so much work into making the kiss cam click. If a couple doesn't kiss, that's not a bad thing.


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[Assistant] But usually, the love is legitimate. What happens in Verizon Center is not a game. It's different every time because new people want their shot at Video Board Glory.


[User] Please transcribe this text

[Assistant] It's a professional show put on by people at the top of their field to make fans happy and bring in a lot of cash. Oh, there's a basketball game too.


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[Assistant] This is an amazingly challenging program. Every single jump pass is in the second half.


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[Assistant] Look at the face on Chris Ankersoros dishing out the pain at the front end.


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[Assistant] He's also a three-time Olympian in the sport of ski jumping. A sport that's all about using technique and physics to fly as far as humanly possible. And doing that successfully all comes down to this shape.


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[Assistant] 100 years ago, Olympic ski jumpers looked like this. Skis were held tightly in parallel, hands in front of their face, kind of like a less posed version of Superman.


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[Assistant] By the 1950s, jumpers moved their arms back into the side, but they kept their skis in the same shape.


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[Assistant] Everyone did, because the goal here is to fly farther and with style.


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[Assistant] Farther because the further you land from this line, the more points you get. And with style because judges award more points on top of your distance score just for looking cool.


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[Assistant] And for a while, the best, coolest, most stylish way to ski jump was this. In a straight, elegant line with skis tight underneath you.


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[Assistant] This parallel position helped athletes cut through the air quickly. It was the standard for decades.


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[Assistant] That's because this position allows you to catch a lot more air with your body than this one.


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[Assistant] Tessaxton Fox is an assistant aerodynamics professor at the University of Illinois Urbana-Champaign.


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[Assistant] In contrast, when athletes open their skis up into a V, they're maximizing their surface area by allowing air to directly push against their body.


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[Assistant] This 1995 paper from the Journal of Applied Biomechanics does a great job of showing this graphically.


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[Assistant] The researchers used computer simulations to test out different ski styles. Most importantly, the parallel style, which they refer to as classic style, and the V-style.


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[Assistant] The V-style generated much more lift. This extra lift means that athletes got more airtime, which in turn allows further distances and ultimately more points.


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[Assistant] When Jan Boglowe first implemented the V-style, it was ridiculed for its ugly appearance. The Chicago Tribune described the switch as going from an elegantly parallel position to resembling puppies leaping into a swimming pool.


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[Assistant] While he traveled 78 meters in this 1988 jump, he only got 85.4 points. Dennis McGrain of the US traveled the same distance, but he used the classic method, and he got 90.4 points.


[User] Please transcribe this text

[Assistant] By the 1992 Winter Olympics, the gold medal was given to Finnish skier Tony Niemann, a 16 year old who used the V-style. He traveled 122 meters, beating every other athlete on distance. And as more gold medals went to athletes who used the V-style, the old-style


[User] Please transcribe this text

[Assistant] Today, you'd be hard pressed to find an athlete who doesn't use V-style or a variation on it. But that doesn't mean that there isn't still room to innovate on body shape.


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[Assistant] Basically the easiest way to describe what it is I do is everything you hear at home in the broadcast I'm responsible for other than commercials.


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[Assistant] You see all the advertising boards, but there's also two little Blue Jays logos and in those logos are parabolic dishes.


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[Assistant] You just hope that they're close to your mics. You've got a huge field with 15 guys running on grass.


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[Assistant] Uh, the high frequency EQs and turn down the low frequency. You don't want that rumble.


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[Assistant] So you wanna hear the skate blades, you wanna hear the sticks, you wanna hear the pucks off glass, you wanna hear them off the post.


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[Assistant] If I could find PA people and beat them with a wooden stick sometimes, I would.


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[Assistant] This is sports stacking, or maybe you call it speed stacking or cup stacking, but whatever you call it, it has become a huge sport.


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[Assistant] Last year, more than 600,000 people set a world record for stacking at the same time around the world. This is a lot more than a hobby.


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[Assistant] Sports stacking is basically a combination of formations in which stackers up stack, stack up cups, or down stack, bring them down again.


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[Assistant] It's all a race against the clock for new, mind-bendingly fast times. The most common patterns are 3 cups, 3 cups, and 3 cups. 3 cups, 6 cups, and 3 cups, or a 3-6-3, and then the cycle.


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[Assistant] Which has you do a 3-6-3, followed by a 6-6, and then a 1-10-1, which top stackers can do like this.


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[Assistant] The guy next to her is Mark Sykes. He's a former high school football and baseball player who is coach.


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[Assistant] Masters basically means that he's a grown up since a lot of stackers are teens or younger. He holds occasional practices in his church's basement and those practices attract some of the best in the region.


[User] Please transcribe this text

[Assistant] Amazing stackers like Melissa and Mark have put in hours and hours of practice. Their goal is to break personal and world records, but you can see their skill when they aren't even trying. This is Melissa just practicing. Look at how quickly she does a slow set, just to clear her mind. Or look at this, she's setting up a 1-10-1. Notice where her eyes are looking.


[User] Please transcribe this text

[Assistant] She's not showing off, she just doesn't need to look anymore. Here's a newbie stacking, and here's Melissa. The point is not that Ellen is bad, the point is that people like Melissa have gotten so, so good. They can do it all on autopilot. And then when they really try,


[User] Please transcribe this text

[Assistant] But at the same time, stacking is not just raw talent or even practice alone. The best stackers have to develop highly advanced tactics.


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[Assistant] When you become a speed stacking pro, you need to optimize for the millisecond, like Ji Wei Wu does.


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[Assistant] That means breaking down the quirks of the timer, cups and different competition formats to get record breaking times.


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[Assistant] This is a stacking mat and timer. It starts when your hands leave the timer, and stops when they return. In that space in between, there's room for tactics to shave off crucial fractions as a second.


[User] Please transcribe this text

[Assistant] On the top stackers, the right cups are just as important. You can see that on the pro cups, the holes in the top are wider than the ones on my cups. That allows more air to get through. Different stackers like different cups. These are just a few of the sets that Jiiwayz own.


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[Assistant] These inks, you can really feel them. And that knowledge, along with different grip styles and all sorts of other adjustments, gets used in all different events. It even works in the truly mesmerizing doubles event.


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[Assistant] Because this sport is for a YouTube generation, new strategies travel almost instantly. And that keeps the competition really fierce. That's led to blazingly fast, and close, world record times. As well as some growing pains for the sport.


[User] Please transcribe this text

[Assistant] Stacking started in a California Boys and Girls Club in the early 80s. This is patent number 4,586,709 for the original cup holding device. But kids and PE teachers embraced it far beyond Oceanside, California.


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[Assistant] The sport quickly professionalized, both as a business and in the intensity of the competitions. This is the patent for that stack mat, which is sold to stackers and, yes, Speed Rubik's Cube.


[User] Please transcribe this text

[Assistant] Naturally, there's a lot of other merch you can buy as well. Because speed stacking is a pretty young sport, the sport and the brand are kind of inseparable. Here's the address for the people who make speed stack cups. And here's the address for the World Sports Stacking Association, which runs the competitions.


[User] Please transcribe this text

[Assistant] You get the idea. That may be a problem, it may not, as the sport tries to mature. But those business concerns don't really affect why people stat.


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[Assistant] And that drive, that's always there. When the stacks are loud and the crowds are wrapped,


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[Assistant] But it's also there in dorm rooms and bedrooms. And in the quiet moments, in basements, too.


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[Assistant] Uh, so you have some context as to how old and slow I am. The world record for that event is 1.786 seconds.


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[Assistant] It's not equal. We feel like every time that we reach the playing field, the goal line changes.


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[Assistant] The Court of Arbitration for Sports dismissed the South African star's appeal, meaning she'll now have to take drugs to lower her testosterone levels if she wants to compete.


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[Assistant] Regardless, the popularity of marathon running has exploded.


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[Assistant] I wanted to see if I could do it. I wanted to see if it would bring my wife Amy and I even closer.


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[Assistant] I wanted a place for me and my friends to hang out and I didn't want to destroy my house.


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[Assistant] She's like, what carpet you want in this room? What do you want to do here? What do you want to do there? And I'm like, I don't care. I don't, I don't, it looks fine. That's great.


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[Assistant] Buy everything, you know, just offer somebody a stupid money and they'd sell it. Oh yes, Mr. Trump, yes, Mr. Trump, yes, you can have it, you know. Ah, but it doesn't work that way.


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[Assistant] That's what Donald Trump thought. Everybody appraised. No, I haven't got appraised.


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[Assistant] I'll gather up some more rubbish, eh, and let them see that. You're threatening to make it even nastier. Oh, I'm not threatening, I'm promising.


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[Assistant] Trump says, oh but the wildlife will come back. How can it come back?


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[Assistant] We will never be friends. Never. Ever. Can't stand a man. In fact, he's not a man, he's a baby.


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[Assistant] Anything he hates I love. I hope you see him from every angle he's standing in.


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[Assistant] This is my Top Scott award. Now for putting up with all Trump's bullshit.


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[Assistant] Boomer and his wife Cheryl were starting a family of their own. They had a son named Gunner in 1991 and were thrilled to be parents for the first time.


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[Assistant] But almost from the beginning, the boy was inexplicably sick.


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[Assistant] When Gunner turned two, Boomer was traded from Cincinnati to the Jets. Thrilled to get a chance to play for his hometown team, he flew to New York for an off-season workout.


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[Assistant] You don't want to say because you lost or because... You left us, Dr. O'Neil. So you won. You left us, Dr. O'Neil.


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[Assistant] I woke up and I was kind of pacing around my hotel room for an hour or so. Brooklyn was out.


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[Assistant] I'm kind of running some errands and I said you need to come back because I'm kind of in a weird, weird deal right now.


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[Assistant] And uh, that was that. I decided at 10 o'clock that morning and uh, I was in a press conference at 5 or 6 that evening.


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[Assistant] Well maybe you could have just played some tournaments.


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[Assistant] Yeah, a lot of the time it's their mother might be working two or three jobs. She's not available to take them to soccer. Our premise was, well let's use public transportation to connect the kids.


[User] Please transcribe this text

[Assistant] If I fly with my 10 year old off to a tournament somewhere and I realize the...


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[Assistant] The amount of commitment, financial-wise and time-wise, I've got to take a day off work to fly, I've got to drive eight hours, you know, I pay for the $150 hotel room. It's every single time I give the credit card across the counter or check-in at the airport, I'm thinking, our kids can't do this.


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[Assistant] It was just a systematic expulsion of players that didn't align with what they were trying to do with Chivas USA.


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[Assistant] Certainly, like you have detractors, I have detractors, but for the most part,


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[Assistant] I've become so popular in Scotland by what's happened here.


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[Assistant] I'm in the broadcast booth because I want to be at the track.


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[Assistant] He gains so much on entry and he maintains off and he just keeps chopping away, chopping away, chopping away.


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[Assistant] I've decided to make this season my last as a NASCAR Cup driver.


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[Assistant] Surprised everybody with that retirement. And I just felt like, man, I gotta come clean on why I retired. This information is going to tell people, yep, that makes sense. I get it.


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[Assistant] I was just in awe of him. He was larger than life, superhero, almost not human.


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[Assistant] Yeah, you know, just like everyone else, I wanted to be as close to him as I could.


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[Assistant] You ask him a question, man, he wouldn't even, he wouldn't even recognize you were in the room. He wasn't ignoring you, he just wasn't hearing you. You know what I'm saying? So much going on in his brain.


[User] Please transcribe this text

[Assistant] Over the Christmas break, I'm enrolled. Boom. Going to military school. I cried for two weeks.


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[Assistant] This is like, what people do I guess when they get sent to prison or something. They're like, I don't belong in here.


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[Assistant] First time Winston Cup winner. I'm like, I won.


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[Assistant] It blew up. Now me and him are doing photo shoots together.


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[Assistant] We'd be doing an interview just like this, together, side by side.


[User] Please transcribe this text

[Assistant] You're a teddy bear. Polar bear. You got a polar bear on your car, but you're a teddy bear. Polar bear is a lot different than a teddy bear. And in the down times of those moments, we would, we're talking.


[User] Please transcribe this text

[Assistant] I don't remember what we did after that. We went home. Sometime, eventually we went home.


[User] Please transcribe this text

[Assistant] Oh, that's it. I'm telling you, that is a brutal hit. It is. I didn't know what was wrong with me. I just felt like a shotgun and went off the side of my head.


[User] Please transcribe this text

[Assistant] The information that we have today to go, this is a concussion. I need to take this seriously.


[User] Please transcribe this text

[Assistant] You would get banged up and go, man, you know, I'm, ooh, I'm dizzy, guys. Uh, wow, what a hit.


[User] Please transcribe this text

[Assistant] Not only did we take care of that, uh, core fanbase,


[User] Please transcribe this text

[Assistant] Well, I wanted a place for me and my friends to hang out and I didn't want to destroy my house.


[User] Please transcribe this text

[Assistant] Here I am like a month down the road still waking up every day and as soon as you open your eyes you're like, yep, still there.


[User] Please transcribe this text

[Assistant] Just the fogginess and the mental fatigue and it's almost like a hangover. It's there every minute of the day.


[User] Please transcribe this text

[Assistant] I felt like I was supposed to try to make it work till it went away.


[User] Please transcribe this text

[Assistant] There's so many things that are depending on you, I gotta try to get through it and make it go away and then it's gone. Nobody needs to know.


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[Assistant] I started having some blurred vision, like at distance, way off.


[User] Please transcribe this text

[Assistant] I started feeling some kind of balance.


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[Assistant] The visual was moving and bouncing and independently, you know, and it just, you just have to look at the ground. Riding in a car, you just stare at the floorboard, or cause you couldn't, looking outside would just make you want to vomit.


[User] Please transcribe this text

[Assistant] I don't regret not telling my wife. I don't. I should have gotten my ass to my doctor.


[User] Please transcribe this text

[Assistant] After the injury, the rest of your life is version two.


[User] Please transcribe this text

[Assistant] You're never the same. Even if you're 100% symptom free, I always wonder like, hmm, would I have remembered that if I hadn't had that concussion? And that's not a symptom.


[User] Please transcribe this text

[Assistant] If I just think about the pure joy of driving race cars and competing.


[User] Please transcribe this text

[Assistant] I go, you know, I love to do that. If I think about what I went through,


[User] Please transcribe this text

[Assistant] This is one of the leaders of Cairo's altruists. He hid his face and asked that we not divulge his name.


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[Assistant] Because like most hooligans, he has had a great deal of experience with Egypt's violent police force.


[User] Please transcribe this text

[Assistant] I was actually here doing some easy tricks that I've done.


[User] Please transcribe this text

[Assistant] If I've done it once, I've done it a thousand times. And made a mistake and my hand slipped off the handlebars on the landing and I folded over the bars, took the handlebars full in the chest and it dislocated my T5 vertebrae and bruised my spinal cord.


[User] Please transcribe this text

[Assistant] The most dramatic stories involve overcoming challenges.


[User] Please transcribe this text

[Assistant] Number one is, I never ever said to myself, wow, I'm following a legend. Because in my mind, there were a lot of things in my mind. Number one is, I wasn't Joe Paterno. No one will ever replace Joe Paterno.


[User] Please transcribe this text

[Assistant] As far as it relates to football and graduating as players and those things, this guy was probably the best of all time. I mean, just in my opinion.


[User] Please transcribe this text

[Assistant] Just did a fantastic job and I don't think anybody will ever coach.


[User] Please transcribe this text

[Assistant] 47 years, 61 total at Penn State. Again, that's just my opinion.


[User] Please transcribe this text

[Assistant] replacing Joe Paterno. I just tried to say to myself, look,


[User] Please transcribe this text

[Assistant] Right now, this is not the easiest of times at Penn State. So I'm gonna do the best job that I can of putting together great staff, coaching up our players, trying to be myself.


[User] Please transcribe this text

[Assistant] Making good decisions based on what I feel from my perspective is the best thing for Penn State football. I didn't sit there and say,


[User] Please transcribe this text

[Assistant] In my mind, wow, I'm replacing a legend, I never thought of it that way.


[User] Please transcribe this text

[Assistant] I'm Soledad O'Brien and I'm a journalist and I've been a journalist for 26 years.


[User] Please transcribe this text

[Assistant] Difficult. There was schools, you know, waiting outside of our locker room and walking around the football housing. You know, there's coaches waiting outside of classrooms and just trying to talk to guys any chance that they can get.


[User] Please transcribe this text

[Assistant] That was the concern on a lot of people's minds. But Coach O'Brien came in and he said, listen, if you guys go, that's your decision. But if you stay, you know, we're going to fight day in and day out. We're going to overcome this and we're going to be successful at the end of the day.


[User] Please transcribe this text

[Assistant] In our world, it's so competitive that everyone's out there just


[User] Please transcribe this text

[Assistant] Chuck and cheese in every direction, trying to get the mice. I wanted to build something that would attract the mice.


[User] Please transcribe this text

[Assistant] Two years ago, when I first had the idea, it was a matter of finding the right athlete, the right woman. And Christmas is one of the more well-known CrossFit athletes on the planet.


[User] Please transcribe this text

[Assistant] Yeah, I think he wants to put his stamp or his, you know, stamp on what he's going to do. And I think he's, uhm,


[User] Please transcribe this text

[Assistant] Decided that you know, he'll go in a different direction. He's got some ideas about how the game should progress. How talent should be picked up.


[User] Please transcribe this text

[Assistant] Uhm, there he is, you know, he, he's, you know, he's a guy that believes a lot in statistics and in numbers and in...


[User] Please transcribe this text

[Assistant] You know, stuff like that. I'm a guy that believes in what the product is and I see it can touch and feel and watch run up and down the court.


[User] Please transcribe this text

[Assistant] And thought Bynum was going to be a great pick for our team.


[User] Please transcribe this text

[Assistant] But in the process, I think, you know, he's wanted Andrew to have a bigger and bigger role. And I think he's hired his coach to have Andrew have a bigger and bigger role. And that kind of disjointed the.


[User] Please transcribe this text

[Assistant] Symmetry of what the lake is really about this last year. You know, Andrew's All-Star Center did a wonderful job.


[User] Please transcribe this text

[Assistant] But, you know, what happened was it took Powell out of his game and it took the team away from some of their game. So they changed the style dramatically. The Lakers have a great organization. They have a great chance to move forward simply by their attachment to their name.


[User] Please transcribe this text

[Assistant] Probably 1,500 people where I grew up as a ski resort. And then we moved a couple of times. But coming here, you know, I wasn't really sure what to expect hockey-wise and off the ice city.


[User] Please transcribe this text

[Assistant] I mean, I love it. Me and my wife, we love to see, we like to do stuff.


[User] Please transcribe this text

[Assistant] In a big stage, Madison Square Garden, great fans, a lot of people really care about the organization. But at the same time, you can walk two blocks and nobody knows who you are.


[User] Please transcribe this text

[Assistant] Because people are busy or there might be tourists or a lot of people here don't follow hockey. So have that mix of playing


[User] Please transcribe this text

[Assistant] Uh, in front of a lot of exciting fans, but at the same time, two hours after the game,


[User] Please transcribe this text

[Assistant] Go to a place and have a quiet dinner.


[User] Please transcribe this text

[Assistant] Well right here, this is, now this might be a time right here, like we're turning right on sunset right now. You're turning right on sunset, that means, you know, you're two minutes away from the ballpark and that kind of lets me know that now it's time to go to work.


[User] Please transcribe this text

[Assistant] The sensation of speed is so heightened because everything's so close to you. In short circuit stuff, you're pulled way back from the fans and the walls, and there's gravel traps, and here you're scraping the hedges with your elbows, you can scrape your helmet against a wall, you gotta be in the moment at every single tenth of a second.


[User] Please transcribe this text

[Assistant] And if you fuck it up, you're in somebody's front yard or a pub or off a cliff.


[User] Please transcribe this text

[Assistant] And then we'll call this the bullpen for lack of a better term right now. I have to start using more soccer references than other sports. Um, what's really neat with this blank wall is we'll have a projector so we can project games on, on the wall, but we're also going to have pull downs. So we'll have a pull down green screen, pull down white screen and a pull down step and repeat so that we can do


[User] Please transcribe this text

[Assistant] Content shoots here, merch shoots here. When we have player signings, we can just create the atmosphere here.


[User] Please transcribe this text

[Assistant] He taught us two things growing up. The first was work for yourself.


[User] Please transcribe this text

[Assistant] And be in control of your own destiny. And if you can't work for yourself, be on the revenue side of the business.


[User] Please transcribe this text

[Assistant] And so we looked at all this information and said, we're female founders, that's different. We're going to raise money like it's a startup, which is different. We're going to drive the profitability because if we can show we can make money being different in those other ways, that's going to be pretty significant.


[User] Please transcribe this text

[Assistant] When we started talking to brands, we also launched the Angel City sponsorship model where we give 10% of our sponsorship dollars back into the community through our social impact platform.


[User] Please transcribe this text

[Assistant] We said from the beginning we wanted to build an organization where mission and capital could go exist. So what does that mean? It means that we want to set higher expectations. What does that mean? Right? It means that we lead with passion and purpose to drive to profitability. And that is the key sentence that we make decisions based on every single day.


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[Assistant] We have over 60 owners. They're all incredible. They all bring something different to the platform. I was telling someone the other day that I literally don't think there is an owner that hasn't done something for Angel City.


[User] Please transcribe this text

[Assistant] And the expectation when they invested in Angel City was, uhm, you have to care about the purpose and you have to be available to help us, you know, grow the business and have a positive impact on our community. And everybody signed up for that.


[User] Please transcribe this text

[Assistant] We think fandom has really changed. And it's changed mostly because of social media where


[User] Please transcribe this text

[Assistant] I'm a fan of the player first, their team second and then the league third. And so when you think about the asset that is most valuable to you being your 22, 24 person roster, the way that I can create a connection with that player that can then translate to the club and then allow us the ability to monetize is to tell the story of who that player is.


[User] Please transcribe this text

[Assistant] I may not know there's an NWSL, I may not know there's a National Women's Soccer League, but I know there's an Alex Morgan. I know Megan Rapinoe, I know Kristen Press. And when I start to follow them, then I find out, oh wait, they play for the Orlando Pride, or they are soon to play for Angel City.


[User] Please transcribe this text

[Assistant] And it's been our aspiration from day one. And the reason is because if you're a global brand, you could have the most impact.


[User] Please transcribe this text

[Assistant] Full stop. It's a platform that stands for equality and impact. And if we can, you know, develop a relationship with our community that goes way beyond wins and losses, we have the ability to impact their lives.


[User] Please transcribe this text

[Assistant] I hope we're in a real moment of reckoning where we can turn this into...


[User] Please transcribe this text

[Assistant] Real change and hopefully save the league because as it stands right now, uhm, that's not really the league any of us want to be a part of.


[User] Please transcribe this text

[Assistant] Everyone's heard of the moneyball effect, you know, we're increasingly using data to help.


[User] Please transcribe this text

[Assistant] And on the business side of sports, uhm, unfortunately there's been a lot of just, hey, that's how we've always done business.


[User] Please transcribe this text

[Assistant] Half the time I have my second screen on my hand, I'm flipping through scores, checking out highlights, got my red zone, maybe I'm on Twitch over here. We're doing things very differently. We're all shifting in how we consume, contribute to sports, create content, interact with athletes, model shifting overnight.


[User] Please transcribe this text

[Assistant] They want to understand the athletes. They want that Netflix docu-series.


[User] Please transcribe this text

[Assistant] You can't just turn on the game, you can't just find your content wherever you want.


[User] Please transcribe this text

[Assistant] In our analysis, we looked at a number of sources that predicted the global sports


[User] Please transcribe this text

[Assistant] If we invest in women's sports now, the opportunity for women's sports could be a third of that $800 billion market.


[User] Please transcribe this text

[Assistant] Focus on it's a different fan, don't just take the same model, do it differently, build out your revenue in new ways, and that actually is going to unlock, in our opinion, not just a better ROI, a better return,


[User] Please transcribe this text

[Assistant] But also it's where the puck is headed. If I can use a hockey analogy, you've actually created a market.


[User] Please transcribe this text

[Assistant] Of your future consumer. That's your current fan of women's sports. They're already there.


[User] Please transcribe this text

[Assistant] Women, we should be creating role models for all of society. Yes, check, check, check. But there's more than that. Women's sports is actually a big business.


[User] Please transcribe this text

[Assistant] The UFC is apparently building a facility on a private island that they're calling Fight Island. Now, is that a clever name? No. Is it the perfect name? Yes.


[User] Please transcribe this text

[Assistant] We picked who we believe are the best guys in this country right now. Do you want to be a fighter? That's the question.


[User] Please transcribe this text

[Assistant] Robert Champion wasn't just a member of a band, he was a drum major, one of the high-stomping, gloriously entertaining leaders of the Marching 100. Rikai Wills was his roommate.


[User] Please transcribe this text

[Assistant] While Rekai and Robert had all sorts of fun on the field, things were very different off of it.


[User] Please transcribe this text

[Assistant] That was because hazing at Florida A&M had become a fact of life in the band, and to be accepted and respected by others in the band, you had to go through it.


[User] Please transcribe this text

[Assistant] Robert had to start at the front of the bus and make his way through the aisle to the back, dodging a barrage of fists and sticks.


[User] Please transcribe this text

[Assistant] How many guys are hitting it? Would there be a couple dozen of them, say?


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[Assistant] We have won eight consecutive World Championships in a row and hasn't been done by any other team in any sport. It's difficult enough to win one. And I think we have been able to set the right objectives every single year with the team. I believe that we simply got it wrong.


[User] Please transcribe this text

[Assistant] We knew that at a certain stage that winning streak is gonna end.


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[Assistant] Trying to believe in the science and trust. It's physics, it's not mystics. But giving it the necessary time and understanding that you can't accelerate learning to a certain degree. That's fantastic.


[User] Please transcribe this text

[Assistant] I'm not worried about anything in my professional life. Things happen for a reason. My perspective is beyond 10 years. It's not just a single race.


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[Assistant] It's an interesting life experiment for me because I'm not a sport person that grew up with that. I think let's close it for the time being.


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[Assistant] And of, uhm, and of the team and public recognition will be always something that is flattering and you must take it for granted.


[User] Please transcribe this text

[Assistant] Formula 1 is Monaco, Monaco is Formula 1. If you ask someone that...


[User] Please transcribe this text

[Assistant] Now obviously, Miami was great and Las Vegas coming in.


[User] Please transcribe this text

[Assistant] You're a racing driver, you'd like to be an investment banker. That at least was, uh, how it happened to me. In the late 1990s, the internet came out, and with it,


[User] Please transcribe this text

[Assistant] And then came the call. Do you want to become a partner in the Mercedes-Benz F1 team? And, uh, you literally had to pinch myself.


[User] Please transcribe this text

[Assistant] I'm very excited obviously to be representing Mercedes-Benz in Formula One.


[User] Please transcribe this text

[Assistant] With Liberty coming in, although we were skeptical at the beginning, that's where we really started to have this massive upswing. And together with the governing body, the FIA, we were able to put on a show during COVID as the only global sport and it obviously helped a lot.


[User] Please transcribe this text

[Assistant] Nevertheless, the biggest part of the return on investment was the advertising value that we generated for Mercedes and our partners. Lab time and performance always outweighed profitability.


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[Assistant] All the politics, the interaction among the stakeholders. Michael, that is so not right. That is so not right. You think you have the championship, then it's lost. This is it. And at a certain stage in Jeddah, three races before the end, I smashed my headphones because I thought in that minute, Luis was brake tested and we lost the championship. And then you realize ten seconds later, it's actually on. He just needs to win the race.


[User] Please transcribe this text

[Assistant] We're letting Netflix in and they are seeing things that otherwise, if you look at the pure sports broadcasting, you wouldn't realize that by itself Formula One is drama and have always been on track and off track. There's too much at stake and now that's being captured by the lenses.


[User] Please transcribe this text

[Assistant] We talk to the various channels and it can well be that the engineers are sitting very much here. I wouldn't know the difference. Right. And uhm, whatever time zone we are, you can see that it's 30 engineers that are sitting here working live on strategy, giving us live information about the state of the car.


[User] Please transcribe this text

[Assistant] And all what we see on the track is right in front of us for them to see.


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[Assistant] So my channels are basically open to, I would say, probably 50 engineers that I could have a direct discussion with if I wanted. But also for us, we have a strict intercom protocol that we follow. And you can say it's almost like in an airplane.


[User] Please transcribe this text

[Assistant] Our ambition is to win every single one, but...


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[Assistant] In our sport, it's about physics and not mystics. We got it wrong with the physics this year.


[User] Please transcribe this text

[Assistant] And it is about how can we recover. I see that as a real opportunity for us because all of these people have been here when they saw how good it was going.


[User] Please transcribe this text

[Assistant] Uhm, and now how difficult it can be. And that's going to be an important learning from them also in the future. You will not take it for granted that winning a championship is easy. So I believe there's always something good in getting it wrong. Uhm, even though it feels difficult when it happens.


[User] Please transcribe this text

[Assistant] In the past it would have been a sticker on the car and I give you visibility. And Formula One was very successful at that because we are the only true big global sport. And what has happened over the last few years that our audiences in the US literally went through the sky.


[User] Please transcribe this text

[Assistant] We generate about a billion and a half audience every year, but it's involved to much more of an integrated partnership. And it's not a sponsorship anymore in that sense. We have companies that are working together. We try to increase sales. We utilize our network to really help the business itself.


[User] Please transcribe this text

[Assistant] But our largest grumpries are about 100 million live audience. Some of them, and Austin is a good example, more than 400,000 people across the weekend. And the marketing side, the visibility basically is the icing on the cake and just comes on top. Wow.


[User] Please transcribe this text

[Assistant] I think we have been able to really shape and, uhm, identify our core values.


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[Assistant] I feel we're in a good place in having three races in the US, one in Mexico and one in Brazil. It gives us a good footprint in the Americas beyond Europe, Australia, Asia, and it justifies it as a global sport.


[User] Please transcribe this text

[Assistant] Racing driver turned finance person, came back as team owner and team manager. And I'm also the trainer.


[User] Please transcribe this text

[Assistant] I love the sport and this is what I enjoy doing at the moment, but I feel when it's the fifth time in a row and you're finishing second or third, rather than winning, these things, these negative emotions still kick in.


[User] Please transcribe this text

[Assistant] Data important to develop a quick car, but data don't make decisions. Humans do.


[User] Please transcribe this text

[Assistant] Being successful on the pitch absolutely strengthens our eco, uh, message, uhm, because it's, it gives us credibility in the eye.


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[Assistant] The mission became about reaching sports fans, uh, people that are passionate about a particular sport, in our case football, and making them fans of the environment as well. And we've seen that work, our ethics and sustainability, uh, we brought them here to the club. Our fans come here, they see what we do, they go home, and they start to change how they live.


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[Assistant] Football has an added kind of opportunity, which I think is a responsibility, to use its platform to influence people.


[User] Please transcribe this text

[Assistant] When I got here in August 2010, the club had 13 players. That was it. Uh, part-time. Never trained on a full-size pitch. So I helped them out. I thought, why not? The club was 120 years old. Big part of its local community. At the end of the summer, they said, you need to be in charge. You need to be the chairman. I was like, well, I don't, I'm not really busy. But they made it clear. It was that all the club would fold. And so I thought about it and thought, well, you know,


[User] Please transcribe this text

[Assistant] How hard can it be? I just run the football club. But I didn't think beyond that. I didn't think about anything.


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[Assistant] And then I just had this idea that I could spend another 10 years living this low-impact lifestyle myself, or I could drop back in and try and build a big windmill. So, uh, I decided to do the second one.


[User] Please transcribe this text

[Assistant] I mean, wind energy wasn't even 1% in Britain at that point. And what are we now?


[User] Please transcribe this text

[Assistant] More people would buy electric cars if there were more places to charge up and people would build more charging points if more people bought electric cars. So we thought we'd jump in, build a national network and try and get the whole thing going.


[User] Please transcribe this text

[Assistant] We got into energy in the 90s because the way that energy was made in Britain back then was the biggest single source of carbon emissions from burning fossil fuels. This is where the mission now comes from because we found that transport was the second biggest and food was the third and the between them.


[User] Please transcribe this text

[Assistant] The 80% of everybody's personal carbon footprint. And that rule also applies to a football club of any size, a business, a whole country basically.


[User] Please transcribe this text

[Assistant] We upset some people and we said, look, try our food. This is why we do it, by the way. We didn't just do it, we explained why. And if you don't like what we serve here, just bring your own. We don't mind, you know.


[User] Please transcribe this text

[Assistant] You know, food sales have gone through the roof, the crowd, uh, growth has been phenomenal as well.


[User] Please transcribe this text

[Assistant] And all of these were things that people, plenty of people said wouldn't happen. They said, you know, people won't come to a game if they do, they won't eat, they'll bankrupt the club, all this kind of stuff. So plenty of skepticism, but...


[User] Please transcribe this text

[Assistant] I didn't ever doubt it would work actually. I didn't really care either because I couldn't run a football club that broke all of the rules that I live by, you know, the things that I believe in. I couldn't do that. Uhm, and I would have rather walked away, but I didn't. I did it instead and look where we are.


[User] Please transcribe this text

[Assistant] Well, it's just a passion that I have, you know, uhm, to, to see us get to a place where we live in a more sustainable way. We're not wasting stuff, not polluting stuff, not wiping out nature and not causing a climate crisis.


[User] Please transcribe this text

[Assistant] We did a media survey recently in the last 12 months. The global impact of Forest Green Rovers in all forms of media was 5 billion impressions, right? And that's as a League 2 football club. So I would say, you know, we have a global reach and that's a good thing. In League 1 we'll just have a bigger global reach.


[User] Please transcribe this text

[Assistant] Businesses are adopting green things, products, services, whatever it is, and are looking for places to advertise themselves and to sponsor.


[User] Please transcribe this text

[Assistant] And, uh, we find ourselves here as a very visible, uh, you know, greenest club in the world kind of stuff. And so we've naturally attracted, uh, a lot of sponsors in the last couple of years that other clubs at our level won't get, don't get.


[User] Please transcribe this text

[Assistant] Herpes is the most important thing, right, as a business or a football club. We have to make money to exist.


[User] Please transcribe this text

[Assistant] But we don't exist to make money, right? It's like the old question, do you live to eat or do you eat to live? We only eat to live.


[User] Please transcribe this text

[Assistant] If you exist to make money, then you'll take the hard-nosed business approach and you'll hurt the environment around you, the people around you, because you're chasing money above everything else. So we don't do that. We have a different purpose. I just don't think actually there ever has to be a conflict between the environment and, uh, economics and ethics, actually. I think we can have all three.


[User] Please transcribe this text

[Assistant] The need to stop oil transcends sport, it transcends motorways, you know, transcends everything. They reached out and said, look, we want to start a new campaign with the outputs with a bit of cash. And I did. What they didn't say to me was that they were planning to disrupt football matches, which I find amusing.


[User] Please transcribe this text

[Assistant] There's a pump laying outside the front of our ground now that's on its way to Port Vale soon, uh, because we had a conversation about car charging and they wanted some advice and we actually had some old hardware so we said, no, we'll give you a charger. Uhm, that was before they beat Exeter for us on the last day of the season, which won us the league.


[User] Please transcribe this text

[Assistant] Gambling was something that was in the shadows around sports and it was considered unseemly. Primary interest I have is in the integrity of the game. So that's why we've opposed sports gambling in the past.


[User] Please transcribe this text

[Assistant] Fantasy sports was in something of a gray area. It was viewed by some states as a form of gambling. And before that Supreme Court ruling, that wasn't allowed. You couldn't gamble on sports.


[User] Please transcribe this text

[Assistant] That settlement paved the way for them to be welcomed into the club and ended up becoming something of a soft launch for these companies. It's a way for the leagues to get comfortable with them.


[User] Please transcribe this text

[Assistant] Overnight, because the Supreme Court ruling in 2018 allowed states other than Nevada to legalize gambling on sports, gambling has become mainstream in America.


[User] Please transcribe this text

[Assistant] You know what to do. You're seeing very expensive celebrities, Jamie Foxx, Patton Oswalt advertising sports books, advertising betting apps.


[User] Please transcribe this text

[Assistant] And you're seeing it in these partnerships with sports teams in just about every major state that's legalized sports gambling.


[User] Please transcribe this text

[Assistant] DraftKings revenue was 1.3 billion in 2021. Its sales and marketing expenses were almost a billion dollars in 2021, and that was double from the previous year.


[User] Please transcribe this text

[Assistant] The apps advertise risk-free bets. They advertise can't lose parlays. They advertise all these ways that they're handing out free money to you, the lucky better. I found that these offers are actually too good to be true.


[User] Please transcribe this text

[Assistant] One of the limitations of this offer was that the bonus is awarded in tranches of $1 per $25 bet. So that meant that my $200 actually equated to $8 in bonus money. But if I kept placing more bets on the app, I would be able to claim up to that $200. The hitch was that I needed to place


[User] Please transcribe this text

[Assistant] Potentially thousands, tens of thousands of my own dollars at risk to take that, to capture that money.


[User] Please transcribe this text

[Assistant] The industry hypes the game within the game. These are in-game bets and in-game bets are seen as a great growth market because you don't just place one bet at the beginning of the week and you're done.


[User] Please transcribe this text

[Assistant] It keeps you thinking about vetting and involved in vetting throughout the game.


[User] Please transcribe this text

[Assistant] And if your bet loses mid game, then you're pitched another bet to try to recoup your losses.


[User] Please transcribe this text

[Assistant] It's dangerous because it does have the potential to keep you chasing losses.


[User] Please transcribe this text

[Assistant] Proactive, uh, they're typically reactive. There's typically only intervention after the damage has been done. They're falling behind on their mortgage. They've run up a huge credit card bill. They're, they're feeling suicidal.


[User] Please transcribe this text

[Assistant] Draftkings and FanDuel collect huge amounts of data on their customers and they're able to track their customers in ways that casino bosses would have only dreamed of.


[User] Please transcribe this text

[Assistant] These companies are not simply gambling companies, they're technology companies and they collect and use data in the same way as other big technology companies.


[User] Please transcribe this text

[Assistant] As you use the app, you're tracked in ways that we're familiar with from social media sites and other internet sites. The companies have a good idea of your net worth from the other websites you visit, from Google Analytics data.


[User] Please transcribe this text

[Assistant] The federal government is more focused on alcohol and opioids than gambling at this point.


[User] Please transcribe this text

[Assistant] The main research that's been done is funded by the industry itself, and the industry prefers to focus on research that looks at individual responsibility rather than the potential responsibility of the industry in marketing, you know, these products.


[User] Please transcribe this text

[Assistant] The best thing about being homeschooled is we get more time than other kids in school. Like, we get six hours, they probably get like two hours.


[User] Please transcribe this text

[Assistant] You own a sports franchise, hopefully any business, but certainly a sports franchise. You have an obligation.


[User] Please transcribe this text

[Assistant] And to the community you operate in. And that's actually good business and the right thing to do.


[User] Please transcribe this text

[Assistant] We actually were sitting around, uh, again, there were others involved and, uh, I guess as the owner, uh, you get to take credit for things that you really didn't do or, or think of. So, uh, I'd be on that category, but we were trying to figure out how can we help the community.


[User] Please transcribe this text

[Assistant] As a voting location, as a voting location, we weren't sure we could do it. And frankly, we weren't sure Fulton County would permit us to do it.


[User] Please transcribe this text

[Assistant] And, uh, the one thing that none of us want to acknowledge is the fear factor. You know, you commit your building and you become a worse


[User] Please transcribe this text

[Assistant] Polling location. You become a mess. You become a four hour wait and a disaster.


[User] Please transcribe this text

[Assistant] Let's not kid ourselves. That hurts your franchise. That hurts your business. That hurts your employee morale.


[User] Please transcribe this text

[Assistant] I think we really did create sort of the largest, safest, most efficient polling location this country had ever seen. I think the responsibility


[User] Please transcribe this text

[Assistant] From my perspective is really to be a good community asset, to be a, hopefully a great business, a great franchise, win basketball games, and be a really positive member of the community.


[User] Please transcribe this text

[Assistant] People live in the community that they play in, that they work in, that they contribute to. 80% of NBA players are African American. These are our business partners.


[User] Please transcribe this text

[Assistant] So to me, we should try to help support our business partners in any way possible.


[User] Please transcribe this text

[Assistant] And our communities, the idea of having a voice and the idea of being good business partners and the idea of standing up for what you think is right.


[User] Please transcribe this text

[Assistant] I think that's all part of what the NBA is trying to achieve.


[User] Please transcribe this text

[Assistant] I think philadelphians are just eager for any type of joy that we can get.


[User] Please transcribe this text

[Assistant] My name is Amir Questlove Thompson. I am a musician, member of The Roots, a director, and a proud Philadelphian.


[User] Please transcribe this text

[Assistant] Even though it's a cosmopolitan city, it's really a blue collar town.


[User] Please transcribe this text

[Assistant] It's a wolf in sheep's clothing. It's a blue collared town in the drape of a cosmopolitan city. We're elegant, but we also might have a pack of batteries inside the inside pockets.


[User] Please transcribe this text

[Assistant] So the normal protocol, especially with documentaries,


[User] Please transcribe this text

[Assistant] Is you usually just have like one benefactor, like one producer, one person to finance it. This film was very unusual in the fact that everyone sort of wanted in on the action.


[User] Please transcribe this text

[Assistant] And when I saw the name, uh, Jeff Laurie, I was like,


[User] Please transcribe this text

[Assistant] Nah, it's not him. Anyway, and went on and I saw the name again and I was like, wait, isn't this the guy that owns the Eagles? And I'm like, yeah. I was like, wait, he's in the movie business? Who knew? Like I, I had zero clue.


[User] Please transcribe this text

[Assistant] Like I've seen rubber stamping in the industry, especially with the executive producers. You know, talk to my people, they'll explain and...


[User] Please transcribe this text

[Assistant] I'll do the final signature. Yep, it's good to go. Jeff is really, really passionate about movies and, you know, he had notes, uh, for every


[User] Please transcribe this text

[Assistant] Rough draft that we sent, you know, we did at least five cuts of Summer of Soul. His notes were front and center.


[User] Please transcribe this text

[Assistant] It started out just as a cool mixtape of performances and then it wound up really being a life lesson.


[User] Please transcribe this text

[Assistant] But suddenly the very issues that we were dealing with in 1969.


[User] Please transcribe this text

[Assistant] We were also dealing with those same exact issues 50 years later. I will say that this entire decade from 2020 on will be sort of a new establishment and a new beginning for the platform and who gets to speak on that platform.


[User] Please transcribe this text

[Assistant] From the air, you could see long lines of Georgia voters, socially distanced, stretching through parking lots.


[User] Please transcribe this text

[Assistant] Thousands waited hours to cast ballots, and frustration was evident.


[User] Please transcribe this text

[Assistant] Her nickname came from her playing with boys, special K, because everyone, every time she played was, she's so special. How is a girl out here dominating on the boys side? Like, so we just ran with the special K.


[User] Please transcribe this text

[Assistant] She's okay. I give her like a 8 out of 10.


[User] Please transcribe this text

[Assistant] My shot is definitely better. She


[User] Please transcribe this text

[Assistant] Definitely had more handles than I did, but I can still go out there and like out-shoot her any day. Like everyone says it, everyone that, like the refs that used to ref my game tell her like, your mom could shoot way better than you.


[User] Please transcribe this text

[Assistant] And the opportunity we have to impact the people around us.


[User] Please transcribe this text

[Assistant] I've worked with so many players their age and I don't think I've seen anybody that is even near or close to that level.


[User] Please transcribe this text

[Assistant] And everybody cancelled. We had like this group training and Liv was one of them. And Liv was just like, you know, MK, I wanna come out. I wanna train. I don't care about it. I wanna train. And I came out and we still did the training, but...


[User] Please transcribe this text

[Assistant] It's coming from a 17 years old. Like I just felt like she has no excuse. She always want to be on the field. She always want to train. She always want to get better.


[User] Please transcribe this text

[Assistant] Well they are paid. We're here to educate them, help them grow as people. We're not here to help them in terms of their financial gain.


[User] Please transcribe this text

[Assistant] Outside of fights, uh, I train all the time. I've been training since I was a kid.


[User] Please transcribe this text

[Assistant] My name is Nate Diaz. I've been boxing a long term. I'm established as a fighter.


[User] Please transcribe this text

[Assistant] I just think I'm a better boxer than all those guys you've fought for. Only thing different from the other places.


[User] Please transcribe this text

[Assistant] I'm not doing jiu-jitsu, I'm wrestling and kickboxing so I can focus more on exactly what I gotta do. No days off. I have no time for days off.


[User] Please transcribe this text

[Assistant] How they thought at the press conference yesterday I'm gonna go out and have a big, loud arguing match with you and act like a gangster or a tough guy or something because that's how they make it out. First of all, I'm a martial artist. I'm not trying to fight with anybody. I'm definitely not trying to get on the stage and argue with no one. And then people got me.


[User] Please transcribe this text

[Assistant] Got me mixed up on the coming down. I just heard Jay Paul say something about like, he didn't want to bring it on the stage. I'm like, I'm not, I'm not on the stage to argue. I'm not going to get into an argument with anybody. If we are, I'm going to probably succulence. You know, I'm a real fighter. I want to fight. I'm a professional athlete. I'm not an animal. And that's misconception.


[User] Please transcribe this text

[Assistant] One time, I was a sixth grader. It was him and his friends. I went back with my brother and a bunch of my friends and they went up to the guys like...


[User] Please transcribe this text

[Assistant] You mess with my brother, whoop, whoop, and then he came back and he was like, the guy wants to fight you and you want to fight him? And I was like, of course I want to fight him. But I really did want to fight him. I thought we were coming with my brother and everybody, uh, sealed the deal on the situation and then...


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[Assistant] We went like a half a mile away from where we were at where there was a bunch of people that had a baseball field.


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[Assistant] And I had to walk down the farm where no one could stop me. I had to fight this fight for, it felt like forever.


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[Assistant] When we started boxing in the gym when I was 15, before that my brother had boxing gloves at the house and he's the one who started this whole road for me. It wasn't even like...


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[Assistant] A decision, I was gonna box, and I was into MMA, and I was into kickbox, and I was into...


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[Assistant] Finally got out of my contract and so now, now time is coming. Now it's time to do what I planned on doing 10, 15 years ago.


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[Assistant] Let everybody know that because they ain't telling nobody for me, so I gotta make it happen.


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[Assistant] Jake Paul is the guy making the loudest noise out in the boxing scene right now. I think he's doing a good job, been doing a good job. You know, he made a lot of noise. He went and got the attention by fighting MMA fighters because a lot of people know all the MMA fighters. I just think I'm a better boxer than all those guys he fought.


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[Assistant] Thanks for watching my video. Make sure you like and subscribe.


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[Assistant] What separates the Great Ones is his mental preparation and his understanding of the concepts of defense. He's a multi-purpose kid because he is subreeble and that allows him to move protections and autobilize the play that is called.


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[Assistant] Well spoken. And so you have this blend of a student athlete that we dream about. The holistic kid with academics, character, religion. He's a leader by example. He's a leader who is going to work extremely hard to where the kids go. You know what? I gotta perform for him.


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[Assistant] Alright, so we're going to do stations. Okay, I'm going to show you each station and then we're going to go through them. Okay, so point your toe. You're going to kick up to a handstand, kick up to a handstand, hands on the mat, squeeze, and then you're going to land in a bridge.


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[Assistant] Alright, this one is gonna be a little more challenging, but you can do it.


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[Assistant] Let me show you. So you wanna pull up right here, squeeze your core.


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[Assistant] Technically, she's very, very good. She's this kind of player that's always extremely focused, that never gets distracted. She's doing special things on the field.


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[Assistant] She reminds me a lot of Zlatani Bremovich. This very tall and athletic central forward that's able to be extremely strong back to goal.


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[Assistant] You didn't want to kick a football. You weren't one of those girl kickers. No. I can't kick.


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[Assistant] I've seen Cade improve a lot over the last year. His arm strength, his IQ, his ability to read.


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[Assistant] The NFL quarterback that Cade reminds me the most of would be Joe Burrow for the Bengals.


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[Assistant] Tyler has great hamstring strength. His upper body technique is great. He keeps his body in perfect alignment.


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[Assistant] You change hands when you do that, that's good. You're fortunate you can do that.


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[Assistant] I was wondering where y'all was at, man. Isaiah Monte got lost to something again.


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[Assistant] What makes Markie stand out is his heart, his intellect.


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[Assistant] We did some Bulgarian squats, we did some box jumps, we did a lot of hamstring work. Try to get the posterior chain as strong as possible.


[User] Please transcribe this text

[Assistant] We did a lot of frontal playing mechanics. That's like anti-rotation. As a basketball player, they're always moving side to side, right? And that's the name of the game right there.


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[Assistant] The biggest thing I try to do with all the guys is try to get them to learn their bodies and


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[Assistant] Easily. You know, she could score in the mid-range. She could score at the rim. It just makes her that much tougher to defend. So, she's scary. She'll do anything to win.


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[Assistant] My name is Mike Procopio. I've been in pro basketball for 30 years, worked for the Dallas Mavericks for six, worked with the Boston Celtics for four years, and then I worked for Kobe Bryant individually for four years. I've been working with Arike probably for the last two years. I read an article about how her and Kobe were a little bit close since I worked for Kobe for four years.


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[Assistant] I reached out, talked to her about, she wanted me to train her. So we've been working together on the court every day for about five days a week for about four months now.


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[Assistant] And, you know, she worked on any type of weakness that she wanted to work on. She wanted to tighten her basketball routine up, you know, as far as her training. So we incorporate film, we incorporate on-the-court work.


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[Assistant] When we train, we work, we usually go about an hour and a half on skill work and then we do about 30 to 40 minutes on one-on-one. We'll play one-on-one from five different spots.


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[Assistant] With Arikay, it's making sure that early shot clock to eight on the shot clock, that she takes most efficient shots as possible. Cutting, moving out the ball, you know, defending without fouling. All those things that's sort of going to be the difference between them being a championship level team and her being a top five player in the league, which she definitely is.


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[Assistant] I think that a player like Erikay needs to have that mentality of being the 13th best player as far as her work ethic. And she's the best player on the floor, but you need that 13th best player sort of mentality. Kobe always had it, and that's what he told me, he always told me.


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[Assistant] You know, when we had private conversations, we'd be like, look, I work like I'm the 13th guy. I'm the first guy to come in, last person to leave.


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[Assistant] He's done really well, both in virtual school and now in home school, and then this allows a lot of time in the gym, a lot of time with his dad, a lot of time traveling.


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[Assistant] I just like to have fun. Life's too short to just be not having fun with it. I don't always have good energy. I definitely have bad moods. Bad workouts put me in a bad mood, but.


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[Assistant] My love really just started watching it on the TV and then it kind of gave me a separation away from like all my siblings. They were always beating me up and stuff and so I would just like go play basketball and they didn't know how to play basketball so if I got good at basketball they couldn't mess with me anymore. Put my glasses on, no one can throw shade and just went straight ahead and just...


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[Assistant] USA Basketball is probably the hardest team that you can make. Like, it feels like you're thinking about every single step that you're taking because you're trying to make a team. Everybody was so good, I was so scared, I was shaking in my boots.


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[Assistant] Oh my god, no way, he's like, what's up Jada? And I just like, smile, tears, and everything, but he was like, so really-


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[Assistant] So like down to earth and like we talked for like two hours. He was a dog, he was a competitor, but being able to be under his wing and learn how to be a better person, how to be a better teammate, I got weight on my back. Every game, every game I have 24 and 2 written somewhere. 2 is usually on my jersey or 24th on my jersey and 2 is written on my wrist, but as always, I'm playing for them.


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[Assistant] Starting with social media when I was so young, I'm dealing with things I know like 11 year old how to deal with. People actually like who I am and so I just made sure that I was...


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[Assistant] Who I am to social media so I didn't have to go out in public and act like somebody I'm not. All my followers and supporters were like, oh my gosh, she's real. Like, she talks the same way everybody else does. She dances on TikTok the same way everybody else does. So I think being real is something that it made it easier for me to be able to mentor people because I'm not putting it on the front like this is actually who I am.


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[Assistant] Get to a platform that I'm on. I would definitely say use your platform for things that you believe in. Don't try to be somebody that you're not because it's going to drain you out and it's going to stress you. And I would definitely say if you don't believe in yourself, then no one's going to believe in you for you.


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[Assistant] So make sure that you are doing things that are going to help you get to where you want to go. Don't let anybody tell you what your dreams are. Be able to smile and have fun. You're going to have good days, you're going to have bad days, but make sure at the end, like, you're being you.


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[Assistant] He's a dangerous kid who's got good chin and good cardio, who's learning how to fight. He's the kind of fighter that you want in a gym.


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[Assistant] My high school career, we're being Gatorade National basketball player of the year, Gatorade National female athlete of the year, three times gold medalist, McDonald's All-American MVP.


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[Assistant] Jordan Brown Classic, DC Gatorade Soccer Pavilion, twice actually. I was on the number one high school basketball team in the country. Yes, I know DC has the best ballers for sure.


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[Assistant] When I really decided that alright, like I wanna take this really seriously, I wanna play pro, I wanna play in college, I really started focusing on getting in the weight room for sure and then also making sure that


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[Assistant] Outside of practice, I was getting in like multiple individual workouts a week, so it would be team practice.


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[Assistant] It's exam weights before school, make sure I was getting that in.


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[Assistant] And then after practice, I'd have my own workout and so.


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[Assistant] That's just what it took to kinda separate myself from my peers and it was tough. I'm not gonna lie, like, uh, that just means I didn't have a ton of time to hang out with friends.


[User] Please transcribe this text

[Assistant] I started playing basketball when I was five years old. The beginning when I started playing, it was...


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[Assistant] You need leaders on the court and I think as a point guard you really have to bring that.


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[Assistant] Outside of that, I think you have to be able to make your teammates better. Whether that's driving, creating open shots for them, or be able to knock down the shots, just whatever your team needs, but you have to be able to make your teammates better.


[User] Please transcribe this text

[Assistant] I'd say my dad really helped me develop my love for the game. I think he played in college and having...


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[Assistant] A role model like him who was able to encourage me and just teach me so much about the game was something that I really valued.


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[Assistant] I love the open court ability to push the ball and create for my teammates and a winner. I think discipline, commitment, and dedication are extremely important kind of traits and qualities that you need to have in order to


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[Assistant] Grandfather on my dad's side, he was Tuskegee Airman. And then my grandfather on my mom's side.


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[Assistant] Was a surgeon who served two tours in Vietnam. The discipline and commitment and ability to like see hard things, continue to help others are definitely qualities that, that they


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[Assistant] Special to me and I'd hope to continue to do so. For me, no days off means consistency and consistency in everything you do, so attacking every day with mentality of how can I get better.


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[Assistant] Thanks to everyone for watching my video. To check out more stories like mine, make sure to like and subscribe.


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[Assistant] Aiden Johnson, he's really special. We saw the work ethic real quick and him, he never


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[Assistant] For us, this is the most difficult thing in sport, hitting. So we always find that adjustment for them to improve.


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[Assistant] You know, and you can feel that, that good vibe that he has.


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[Assistant] Alexander, he's that kid that every coach is gonna love. You know, he's that kid that every team is gonna want him to be there. You know, because he's just like the spark of the whole crew.


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[Assistant] Holden's skills untrained were better than I had ever seen before. Somewhat unprecedented actually. He had only been playing soccer for not even a year before I met him.


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[Assistant] Okay, so Holden, come on in bud. So we're gonna play a little bit of bocce, just to get warmed up.


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[Assistant] Okay, watch your foot turn out there. Okay, on your follow through.


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[Assistant] Holden's inspirations probably would be Cristiano Ronaldo and I believe right now his favorite player on the planet is Tiago.


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[Assistant] How's your mind feeling right now? Pretty clear? Or do you have any stress or anxiety about anything going on with soccer?


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[Assistant] Towards what his vision is for himself that he wants to build upon or to manifest in the future.


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[Assistant] My name is Maria Cartes, I'm 12 years old and I play soccer.


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[Assistant] I first discovered soccer when I was eight years old. I was looking through some of my dad's old jerseys. I thought it would be fun to try it. Then after that I just started playing and now I love soccer.


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[Assistant] I look up to the way that when he was younger, he trained really hard every day and wanted to be the best and achieve most of the goals that he wanted. So I hope that someday I can do that too.


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[Assistant] It's fun to be in a family of soccer players because of course I have my dad to look up to and then I have younger siblings that look up to me too. At the end of the day we're usually just pushing each other to get better.


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[Assistant] I remember at the beginning of the season, I'd never played striker before so I wasn't used to it. So that's why our first game we won 13-0. But I only scored one goal because I didn't know like how to play striker.


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[Assistant] I'm happy that my team's doing so well in the ECNO. We've been playing some really good teams, so it's been challenging us. It's been fun.


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[Assistant] I've scored 20 of the 50 goals we have so far this season. We only have three against because we have a really good defense. There were some games where like I could have scored more goals, but


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[Assistant] She's extremely self motivated and independent. She just does it on her own.


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[Assistant] Online school, it's a lot of work. Because she's seventh grade, this is new for her. It's her first time doing full-time online school. They have to do about five hours a day in order to be, you know, considered full-time. She usually does that or more. She works on the weekends. She's always been a really hard worker.


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[Assistant] It's a choice, like it's not us telling her or pressuring her, like it's all her choice. She chooses to do this every day.


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[Assistant] She's always been a really hard worker. She's able to have fun and have a personality and be carefree at the same time.


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[Assistant] She can sing. She can dance. She's a people person. She likes to act. She's a natural performer.


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[Assistant] Somewhere in here. We made the move here to Texas about three and a half years ago for Chandler to compete here.


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[Assistant] At this age, they're not thinking about it. They're just all friends. The parents are more competitive and the girls are just out there doing their best and having fun and cheering each other on.


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[Assistant] If she were to go to the Olympics, that would be great. This whole sport, of course, it's a huge investment. College scholarship definitely would be great. Whatever she wants to do, we both support her 100%. She's a gymnast, but she's not just a gymnast. Whatever she chooses to do, we would support her.


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[Assistant] Every time DeVay is on the field is memorable because she will lay out for you at any given time. She'll die for you at any given time. She's totally 150% committed.


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[Assistant] In our family, we believe that you're not gonna be happy doing what you do unless you're good at it.


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[Assistant] So then we try to give them all the opportunities to be good at something. So hopefully one day they'll like it.


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[Assistant] I still run into moms that would tell me how she knew Fifi from watching her from Boys and Girls Club and they were on the other team and how they still


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[Assistant] We're putting her in a photo shoot, like this is pretend. No, this is not pretend. This is her everyday life.


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[Assistant] In eighth grade, I told my parents and they didn't believe me. It just wasn't like a reality for us at that point.


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[Assistant] My name is Olivia Olson, I'm a 17-year-old point guard from Minnesota, and you're watching No Days Off.


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[Assistant] I had been on a lot of college visits. The past two, three years we took a lot of trips. And the relationships I have with the coaches, it was so different than other coaches that I had met. And being there, like with everybody, with other recruits, it just felt like home.


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[Assistant] I got my first offer in 8th grade and I was about 13 or 14 years old. It went through my head and I was like,


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[Assistant] I can't believe I can actually like do this, uhm, for a while after high school. I remember I came upstairs and I told my parents and they didn't believe me because it just wasn't like a reality for us.


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[Assistant] Right now I'm working on my change of pace, change of direction, getting to the basket, and then also increasing my range for shooting.


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[Assistant] USA Basketball released that they had 10 applicants available so I could apply to go to the trials instead of getting invited.


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[Assistant] It was really cool to make the team after not being invited to the initial trials. I just worked hard and I was really glad to make the final 12.


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[Assistant] But when I got there, everyone was my height or taller, and just everyone was so good and so competitive, and it was such a cool environment to be a part of. The gold medal game was against Canada. We got down right away, but...


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[Assistant] We pulled it out. We won by like 60. We got our gold medals. It was really cool.


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[Assistant] Getting to Michigan and winning a national championship. If I'm able to play in the WNBA, I think that would be a really cool experience, especially for the Lynx, because it's my hometown team. It would be really cool and being able to play in the Olympics. Because I got to experience the U16, I think it would be really cool to finish on top.


[User] Please transcribe this text

[Assistant] Beautiful. Yea, I love Fifi. She's right there at the top of her age.


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[Assistant] She can play infield, she can play outfield, she can hit. Yeaah, she's about a 4-2 player right now.


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[Assistant] My greatest ability that I bring to the field is my arm talent first.


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[Assistant] You know, just understand defenses, understanding concepts of what we're trying to get done and being able to take completions and taking what the defense gives you.


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[Assistant] Nobody cares how much you know until they know how much you care. Like it's more than just football. You know, realizing that you can't do this alone and realizing that you need to bring people with you is one of the biggest factors of, you know, being a great quarterback and being a great leader. You never do it alone.


[User] Please transcribe this text

[Assistant] What me and Dave do differently is just that we focus on the bigger muscles doing the big work instead of little muscles doing the big work.


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[Assistant] Specifically in throwing, there's a lot of times where people's mechanics, you know, they think they're doing something right, but you know, their shoulder gets sore, or their forearm gets sore, their bicep gets sore, their hip. Just going through this whole process with Dave, like, he's the reason why I understand all this.


[User] Please transcribe this text

[Assistant] Dave's a guy that, you know, he's not only my trainer, he's my mentor.


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[Assistant] Most proudest moments is me becoming the leader that I became and, uh, forming the relationships I did with this team. We love and cared about each other so much and that was just...


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[Assistant] That is hard to do with a team of 82 people, and then the next level you got grown men, families, kids, and it's gonna be a little different just because, shoot, they've probably already been there, done that, but at the same time...


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[Assistant] All benefit from it is just having that experience. And we did treat it like we had this pro mindset about it that, you know, we were professionals already and we communicated with each other. We all knew what we wanted to get out of this process and we were always on the same page. And when we weren't, it got talked about and it got fixed. So we were.


[User] Please transcribe this text

[Assistant] I mean, no days off means to be constantly working. You know, you gotta get this done because it's your job. You know, some people might think like, ah, nah, I could take a day off because, you know, I did this yesterday. But, you know, you've heard that saying, rent to do every day.


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[Assistant] That's something that I truly live by, but I don't need to constantly remind myself. I just feel like I have this specific regimen in my head to where, you know, I'm gonna find a way to fit it in there, and it's just as long as I do do it, I can, you know.


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[Assistant] Lay my head down at night and not feel like, guilt. Cause that's what I do. When I don't work, I feel, I don't feel right.


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[Assistant] She mixes the natural talent with the work and the work makes her excel into greatness. She takes it to another level. She does her sit-ups, she does push-ups. And if not, I don't want people to think, oh it's the father. Nah, you go talk to her.


[User] Please transcribe this text

[Assistant] That's what she wanted to do. Don't put it on me. One thing I want to do is pressure my kids to do any sport.


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[Assistant] I met Ryan, uh, last year at a track meet. I kind of seen how he was and how he was real in detail when he trained you.


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[Assistant] No lifting. I won't let her touch a weight. Y'all don't feel like a kid when it comes to track.


[User] Please transcribe this text

[Assistant] She didn't touch her weight till probably high school, you know, high school, getting ready for college. But trackers, I feel like it's more applied metrics. She worked harder than me. But I didn't have that work ethic at six, seven.


[User] Please transcribe this text

[Assistant] I'm let, I'll let her be a kid. Watching sports, reading, being artistic, doing just different things.


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[Assistant] Probably what makes me the most proud of Dusty is just his continual improvement. I have some guys who will come in really good and they'll make a 1% improvement, a 5% improvement, but Dusty consistently makes 10, 15, 20% improvements.


[User] Please transcribe this text

[Assistant] You could go off and play basketball because you love to play, but this is like real work. You gotta push through.


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[Assistant] He takes directions well and then he had really good quickness and rhythm. From there I'm like I know that this is a kid that I can work with. A big thing is he has a good family where he's raised the right way, his head is on straight. He comes in, I don't have to coach the grind is what I call it. He already got that.


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[Assistant] No Days Off isn't necessarily physically no days off, but it's no days off mentally.


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[Assistant] No? Let me know how it feels. So remember, hold it like you're holding a club.


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[Assistant] You're gonna stand sideways like that, and you're gonna come down just like that. So where you're making contact with the golf ball, remember that, okay?


[User] Please transcribe this text

[Assistant] My job, it's more so to kind of give him a workout but at the same time stretch him out a little bit. He's still young so I can't really load his joints with a lot of weight. Today,


[User] Please transcribe this text

[Assistant] We're just gonna keep it a little bit, uh, high intensity, but also a little bit of rotation. Stretch him out a little bit.


[User] Please transcribe this text

[Assistant] People think that golf, you're literally just holding a stick.


[User] Please transcribe this text

[Assistant] Swinging out a ball and then that's it. There's so many things that go into it. So this right here helps with the coordination. And also he likes to beat me up. So, there we go. You saw what I just put him through, so.


[User] Please transcribe this text

[Assistant] World champion or the next, you know, master's winner or whatever the case may be, I just want him to be the best version of himself.


[User] Please transcribe this text

[Assistant] You know, just cause you're out working the person next to you may not mean that you're working your hardest. You know, you gotta look in that mirror and you gotta know what you see in yourself for sure.


[User] Please transcribe this text

[Assistant] I think I did it for roughly like around two or three years. Ended up being ranked number one, one of the years. And then the following year I came back and I ended up getting disqualified for hitting people a little bit too hard to the head. So uhm, at that point in time.


[User] Please transcribe this text

[Assistant] My dad had wanted me to get into boxing because he was saying if I was going to hit people.


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[Assistant] I had my first fight when I was eight, but I had quit boxing. I didn't quit, but my mom had took me out, and she literally put me in every other sport, just hoping I'd find a different passion.


[User] Please transcribe this text

[Assistant] Before I started boxing back again, taekwondo was it, you know. I wanted to go to the Olympics. I wanted to take it to the highest level.


[User] Please transcribe this text

[Assistant] It's been a true experience coming up here. I've never been to Colorado in the first place. And I've never been to Colorado Springs either. So it's been, uhm, really just an experience just to drive past the U.S. Olympic where they train at. And I understand why they train up here now. It's been a challenge with the altitude and stuff like that.


[User] Please transcribe this text

[Assistant] Boxing or really combat sports is a mental game, so uhm, it just makes you a little bit more tough.


[User] Please transcribe this text

[Assistant] Focus, you know? Uh, when things get tough or when it's starting to get a little bit harder to breathe, you're getting less oxygen to your brain or whatever extremities you got, you gotta remember, like, when it gets hard like this in the fight, you just can't let yourself fold in, you know what I mean?


[User] Please transcribe this text

[Assistant] I only feel it's a, it's a, it's a last name. Sure. But I feel like it's really a name that my dad has really built for himself. It holds a lot of weight in the sport of boxing.


[User] Please transcribe this text

[Assistant] I don't really look at my last name as a privilege or anything. Many people in the game, you know, I feel like they're going against me. And you know what?


[User] Please transcribe this text

[Assistant] They give me their all. You know, it's a hard fight, every fight, because everybody wants to be Holyfield. You think about my dad when they're trying to fight me and stuff like that, but after the fight, they know who they fighting. You know what I mean? You know they're fighting Young Holy.


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[Assistant] I remember when Mike Tyson came to my fight. It was actually my first fight. It's real packed in the, uhm, in the place, in the venue.


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[Assistant] You can tell somebody's walking through, like somebody important just spit apart like a red seat. And all of a sudden I see, uh, I see my dad and Mike.


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[Assistant] I'm trying to get ready for the fight. I'm already sweating bullets because it's my first fight. So one thing about boxing is


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[Assistant] You're not allowed to come up to the apron and give instructions, you know. Or if you're a fan of the cloud, you're not even allowed to come up to the ring. He runs up to the ring.


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[Assistant] He had invited me to come, of course I went. I actually ended up, I had a tournament to go to but I chose to watch him get inducted to the Hall of Fame instead of going to my amateur tournament because this time it was a little bit surreal to see him get inducted to the International Hall of Fame. I look around, I'm looking at all the pictures, everybody's been inducted.


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[Assistant] And one thing I noticed was there was no father-son tandem inside the Hall of Fame. And that's what struck me.


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[Assistant] I knew exactly what I wanted to do or exactly what I wanted to accomplish in the game of boxing at that point in time. I wanted to be in the Hall of Fame either recognized above my dad or right there next to him, you know? And that would just be an honor for me. If I'm able to do that or when I'm able to do that, I can write it off, you know what I mean?


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[Assistant] We wanted someone with experience to show him, this is how you scooter. This is how you fall safely. This is how you ride safely. So we found an instructor who was capable of teaching him that.


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[Assistant] Kai has bilateral profound hearing loss, so if you take out his hearing aids, he can't hear anything.


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[Assistant] Even with his AIDS in, he can still only hear a small fraction of what's happening around. It's actually a disadvantage for him in his sport. His teacher Nick likes to talk about hearing his wheels that entire sense. He doesn't have that.


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[Assistant] He went viral a couple of months back, like May of 2022. Him rolling down a slide, doing a jump off of a ramp, throwing a tail whip.


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[Assistant] Tanner Fox got wind of Kai and his riding and decided to get him his first proper pro scooter.


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[Assistant] Right, so we had to cut the deck down, we had to cut the bars, slapped some good old Crazy Kai Blue T-Rex grip tape on there. This is the scooter that he rode, like your first year on an actual scooter?


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[Assistant] As a parent, you have two real paths that you can take. You can be afraid and get in the way. Or get out of the way. And you see what they're made of.


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[Assistant] I'll back him up to whatever heights he could possibly reach. I think the future's bright though, I can't tell you that much.


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[Assistant] Last year I got the American record for squat and bench. This year I got all the California state records.