[User] Please transcribe this text

[Assistant] And raise them over there at least for five or six years and then go to school there and have that experience. But I was afraid that was going to be like a year or two and you know, like they would lose the company and I'd have to uproot my kids. So I didn't do it.


[User] Please transcribe this text

[Assistant] No, I think, you know, I was talking with Christine about this yesterday, like I think my only regret


[User] Please transcribe this text

[Assistant] Like, my kids don't listen to this, so that's fine. Uh, my only regret, I think in life, out of everything so far, was marrying their mother. Like, that was like the only regret. Everything else that's happened is like, I'm cool with. I learned, I mean, I learned from that too, but, ooh, fuck, that's a lesson I didn't need to learn.


[User] Please transcribe this text

[Assistant] No, but what have they done? They were so crippled by the interest that they were paying service and their debt that they couldn't do a lot of the innovation and stuff like that. And then I also saw that you had essentially the people


[User] Please transcribe this text

[Assistant] At H and K and Obendorf, I mean, this just, it's so.


[User] Please transcribe this text

[Assistant] They're such nationalists, like they don't like the guns being shipped to other places. They hated the fact that there were foreigners that owned H&K. They hated the fact that the German owner lived in England and like it was, it was very tense. I mean, I think Germans in general are very intense, but.


[User] Please transcribe this text

[Assistant] I think it's like a lot of other companies, you know, the employees to some degree don't understand.


[User] Please transcribe this text

[Assistant] Like what the resources is required to run something like that. And so for me, what, what I saw is H and K could develop a silencer division that they could sell to the rest of the world product to the rest of the world. It was a, it was, uh,


[User] Please transcribe this text

[Assistant] Just huge potential financially and the margins on them very good. And then also picking the stuff and developing the stuff for the U S commercial market because the ownership had no idea of like the American gun culture. Well, one guy kind of did, but in the potential


[User] Please transcribe this text

[Assistant] Of that, and they didn't know what products to do there. They didn't know who to listen to. They didn't really trust H and K USA. It didn't seem to me.


[User] Please transcribe this text

[Assistant] So I thought there was huge potential to do a lot of good for the company and for me to make an impact. And it would have been great in my opinion for the US gun market because the very first thing I wanted to do was the MP7.


[User] Please transcribe this text

[Assistant] You know, and one thing that kind of Wayne touched on it, you know, in our podcast was, you know, that was kind of developed and marketed as a, you know, armor piercing that little 4.6.


[User] Please transcribe this text

[Assistant] But you know, the things that I wanted to do, you know, build the G 36 over here and have that be a commercial gun. You know, there was just a lot of things that seemed to make sense that I think in hindsight would have been very successful and great for the company and the American gun buying public.


[User] Please transcribe this text

[Assistant] I mean, I love the gun and I know it's, it's, it's either the most or second most reliable machine gun H&K has ever built.


[User] Please transcribe this text

[Assistant] I think they were doing, I don't remember the numbers, but like, I'm gonna make it up, but I think it was like 30,000 guns a month. At some point they were selling on the U S commercial market.


[User] Please transcribe this text

[Assistant] I mean, I don't, I don't know. You know, it's, it's, I've had choices with the gun stuff and I always want to do these bigger things, but you got to work with more people and see eye to eye with them. And you're spending someone else's money and you know, it's, it's amazing. I think eight six is a new cartridge we're doing. And I think we're going to see.


[User] Please transcribe this text

[Assistant] I think it's going to make more of an impact on the commercial hunting and defense market than 300 blackout or anything else we've done. And I don't think even after commercializing doing 300 blackout, getting adopted by the military and I see the box.


[User] Please transcribe this text

[Assistant] This, but I still don't think I could, if I worked at a major ammo company or gun company, I couldn't get them to do that. So I think it's like stuff I've got to fund on my own. It's okay. I don't know.


[User] Please transcribe this text

[Assistant] I don't know, I like being in control of it, Thomas, at least to that degree, where control meaning I get to decide what projects we're gonna go after and what we're gonna spend the money on that we're making and what's the next thing


[User] Please transcribe this text

[Assistant] Where we can really make an impact and a difference like we talked earlier off camera about BNT and all their guns and you know my take on it is they took a bunch of eighties seventies eighties nineties like.


[User] Please transcribe this text

[Assistant] Like, I don't wanna, I don't wanna do that. I don't wanna do things we just do for money. Like, money's great, we gotta have it, but I think it needs to come from innovation.


[User] Please transcribe this text

[Assistant] They did some wild and crazy stuff. You know, Max Atchison, who I was close to, you know, worked there at the time and stuff.


[User] Please transcribe this text

[Assistant] And I think his business card, one side says, you know, psionics, even before they went to military armament corporation, but he actually has written down the entire history, he was there the whole time.


[User] Please transcribe this text

[Assistant] Yep, but uh, Don is a super interesting guy. He was Max Atchison's best friend. But the other, so one side of his card says historian and the other side says chief scrounger.


[User] Please transcribe this text

[Assistant] So he did like all those, um, silencer patent books. We were looking at one last night. Uh, he put those together for Mitch when they were working on silencer designs to see what had been patented.


[User] Please transcribe this text

[Assistant] Yea, but he had all kinds of crazy ideas. You know, that type 64 pistol I've got was his. You know, when he's dyin' in his bed in Powder Springs, they had a target set up out of his window and Matt...


[User] Please transcribe this text

[Assistant] He showed me a picture earlier, that was a French round, right?


[User] Please transcribe this text

[Assistant] I'd never seen that, but I mean, it makes sense. You want, like, back then would have been an intermediate cartridge.


[User] Please transcribe this text

[Assistant] Well, they didn't have great success with that gun, did they? The FNC. It's like the AK5, the Swedes.


[User] Please transcribe this text

[Assistant] Yeah. So, so he does all what? The photography for Vickers guides? Yeah.


[User] Please transcribe this text

[Assistant] That would have been a great title. That's what I would have done.


[User] Please transcribe this text

[Assistant] Yeaah, it's easy to tell his photos. Yeaah. I mean, those Vickers books are just, ehm, they're...


[User] Please transcribe this text

[Assistant] Yeaah, the quality of them. And then these books, I love what you guys are doing. With uhm, yeaah, just a fancy, old looking book.


[User] Please transcribe this text

[Assistant] Cause I mean that's some pretty obscure stuff, some of those.


[User] Please transcribe this text

[Assistant] How many of, uh, these pistols does this guy collect?


[User] Please transcribe this text

[Assistant] That's cool. That's so interesting. Yeaah. So, so ridiculous.


[User] Please transcribe this text

[Assistant] Sort of an archive that you guys build and put together.


[User] Please transcribe this text

[Assistant] No, I can't wait to get it now. It sounded ridiculous to me when I heard, but I was like, oh, it's a cool title. There'll be some cool stuff in there. I'll get it. But now, yeah, understanding that's what it was and was going on.


[User] Please transcribe this text

[Assistant] Yeah. So this is, uh, just, well, it says on the title or on the cover there, British bullpup firearms. Yep. So that was an interesting road that they took and how it's ended up, you know, in the end with H and K doing all the, the reverb of all that and helping stuff for it.


[User] Please transcribe this text

[Assistant] I find it more interesting because you know, you know, like your book on French firearms, you know, that's something that I gotta have. But if you did like 12 books on French firearms.


[User] Please transcribe this text

[Assistant] Yeah, so just like all these odd things but taking that on a bigger scale to all this weird stuff that's been done in firearms.


[User] Please transcribe this text

[Assistant] But what you find and what you'll find in here is what I want to know. Okay, how did they end up here? Like, where did you start and how did it end up?


[User] Please transcribe this text

[Assistant] Yeah, it produces all kinds of odd things. Yeah. Like, but understanding the reason why or what the requirement was or how it changed.


[User] Please transcribe this text

[Assistant] Your metal HK mags for the 416s, that's where they came from. You know they did steal mags because I think


[User] Please transcribe this text

[Assistant] Isn't this true, like, they're, um, the SA80, it's like the mags, that's...


[User] Please transcribe this text

[Assistant] H.K. doing still even though they're heavy and all because in the still you can make very thin so you can get the presentation of the rounds a little bit higher which help with reliability. So then I think they just use those for the 416 because they develop those mags on them.


[User] Please transcribe this text

[Assistant] Yeah, so I mean just all that stuff is fascinating and to me, I like that it's, you know, cause I, I, you know, and I haven't seen your collection, but you know, like my collection, yours is probably similar. I have everything from like, you know,


[User] Please transcribe this text

[Assistant] 150 year old knife pistols to belt buckle pistols to belt fed machine guns to 20 millimeter tank rifles like I just love firearms. I don't care.


[User] Please transcribe this text

[Assistant] Well, they will. Would you, making books about it? I mean, you start talking. But you know, another part is what we said earlier is, as the environment's really changed and the collectability, whether it's the ammo or the firearms and the prices,


[User] Please transcribe this text

[Assistant] If you, I like all guns, it just doesn't matter. So for me, if it's ones that I can afford, well that's way interesting than just looking at pictures of guns. Like if I can afford, cause yeaah, I mean I collected all of


[User] Please transcribe this text

[Assistant] Throughout like the early 90s, all of the military surplus bolt action rifles that I could get for under a hundred bucks. Nice. You know, and that was just for me, if I was ever anywhere and there was a good example and it was under a hundred dollars or less, I just bought it and I knew then, well, I don't care about.


[User] Please transcribe this text

[Assistant] You know, like whatever it is, this Polish rifle now, but.


[User] Please transcribe this text

[Assistant] I might in 20 or 30 years from now and it's like, I'm not going to miss a hundred dollars long term, but I can get, you know, like, uh,


[User] Please transcribe this text

[Assistant] Military firearm, like that's a pretty cool thing. So I have like a bunch of that.


[User] Please transcribe this text

[Assistant] And my son, from the time he was just four or five, he loved World War I and World War II stuff, where I never really cared that much. And that stuff, we'd go to, I'd take him to gun shows, he's six, seven years old, and that's all he wanted. Like, he would want a Mauser or, you know, uh, just whatever it was.


[User] Please transcribe this text

[Assistant] He'd find some bolt action military rifle he thought was cool that he'd seen, you know, on a, in a movie or something and that's what he would want. Way easier than buying machine guns. Sure, yeaah.


[User] Please transcribe this text

[Assistant] Uhm, so I ended up with a lot of that stuff. Uhm, you know, and a lot of it, I don't know much about still to this day, but I've got them and they were affordable. Uhm, but the Curioso stuff is...


[User] Please transcribe this text

[Assistant] It's always intrigued me to the disguise guns, like all of this stuff. I just find fascinating.


[User] Please transcribe this text

[Assistant] But, okay, so with this said, so James reached out to me about a silencer book, and I guess he'd probably talk to you ahead of time. Okay. And so why did you guys think that the silencer book would be interesting to people? What's your opinion?


[User] Please transcribe this text

[Assistant] It is fascinating to see what government regulation did because I think.


[User] Please transcribe this text

[Assistant] Everything out there, most stuff today is still based on his designs. And the Maxim silencers, which, you know, will shoot some today, I would say up until, yea, about, well,


[User] Please transcribe this text

[Assistant] So maybe the late 90s, the Maxim silencers were better than everything that was done up until then. You know, for World War II, for Vietnam especially.


[User] Please transcribe this text

[Assistant] Yeah, I mean government regulation. Imagine how advanced it would be if, you know, silencers would probably be this big and twice as efficient if we didn't have government regulation for, you know, until basically inflation just made the $200 tax. Not that big a deal, right?


[User] Please transcribe this text

[Assistant] Yeaah, I mean hopefully with, if the e-form thing works out and, you know, we've seen where people are getting transfers back sometimes in a week or two, but it seems like they've gone down to 60 days now, thereabouts.


[User] Please transcribe this text

[Assistant] It's helping. That's good. That's going to help long term, especially if they can get that down to, you know, somewhere close to an instant background check.


[User] Please transcribe this text

[Assistant] I don't know, I hope it does in my lifetime. I'm hopeful. I'd love it to happen tomorrow.


[User] Please transcribe this text

[Assistant] I've been, I've been waiting 30 years. So yeah, just the idea that it's going to have to be a health thing.


[User] Please transcribe this text

[Assistant] Yeah, it's horrible people don't, you know, we're talking about 22 rifles last night and I've got like one of the savages is threaded for a maximum.


[User] Please transcribe this text

[Assistant] You know, a little pump action savage, 26 inch barrel. That would subsonic ammo with no silencers, like 120, 121 DB. It's quieter than most silenced 22 pistols, but people don't even realize how loud a 22 pistol is. A 22 pistol can be, you know, 154 DB.


[User] Please transcribe this text

[Assistant] You know, it's incredibly loud. You know, it's not much, uh, quieter than a nine millimeter pistol. Like you need silencers. It makes it so much more enjoyable.


[User] Please transcribe this text

[Assistant] Yea, it is interesting that they mandate, the government mandates silencers for everything that makes noise except a gun. Yea, and in that case it's prohibited.


[User] Please transcribe this text

[Assistant] Well, uhm, we gotta come up with a name for the book. We do still need a title.


[User] Please transcribe this text

[Assistant] Yeaah. So when do we, when do we think the book's gonna be out? What's your guess?


[User] Please transcribe this text

[Assistant] Kids, spend your money on good attorneys, trust me.


[User] Please transcribe this text

[Assistant] Well, you can't, okay, so you guys do a pre-sale, and you do that, uhm, through, is it headstamppublishing.com?


[User] Please transcribe this text

[Assistant] Yeah, that's a creative way to do it. Your finished book, are you going to cover modern stuff like the Valmet?


[User] Please transcribe this text

[Assistant] Tell you before, Max, I watched a make a magazine for one.


[User] Please transcribe this text

[Assistant] He's just shoved aluminum foil up in the mag well, like up into the receiver and that's how he formed it and pulled it out and then looked at it and then made a magazine for it. That's impressive.


[User] Please transcribe this text

[Assistant] Do they make their own guns now? So they're military? Do they use Finnish made rifles? Yes.


[User] Please transcribe this text

[Assistant] What did the, they, uhm, so all the active duty guys have the Belmats.


[User] Please transcribe this text

[Assistant] So uhm, I wanna try to introduce him and give his entire background very quickly. Hell yeaah. So John, Zero, Shrek, Sheriff of Baghdad, McPhee. So uhm.


[User] Please transcribe this text

[Assistant] He grew up outside of Chicago, outside of Chicago. Um, not the perfect childhood.


[User] Please transcribe this text

[Assistant] So thinks he's going to be the world's greatest diesel mechanic and welder decides that sucks after a few years going to join the air force. They told him, yeah, yeah. And they told, but they told him he was too handsome to be in the air force after some testing and suggested the army.


[User] Please transcribe this text

[Assistant] So he goes on to have a historic career. So Army, Rangers, SF, 7th Group, Unit.


[User] Please transcribe this text

[Assistant] And now you're just a fucking stand up comedian basically and do some training.


[User] Please transcribe this text

[Assistant] Yeah, you know, it's interesting, like you say it during your...


[User] Please transcribe this text

[Assistant] Tenure at the unit, which you know, a lot of our buddies that have been on here, same tenure. I mean, what a incredible time if you're into that to be there, but I think I said it on one of the other ones. It was like everybody there getting close to retirement that goes through Sergeant made and it's like, I remember.


[User] Please transcribe this text

[Assistant] The mutual friend of ours that was there at the time, like he didn't know how to put the patches on the uniform and stuff. He was so pissed. Like by the time they all get there, it's like.


[User] Please transcribe this text

[Assistant] Yeah. Yeah. Get sick of the army and all that kind of stuff, especially when you're in an organization like that. And then you have to go do some basic army stuff that makes no sense. Uh, everybody seems to get an attitude there at the end about it.


[User] Please transcribe this text

[Assistant] Well, yeah, I want to, I want to ask you a lot of random questions, I think. Some about guns and some about other things. Boom. Go. Why do all the Rangers have to learn how to sew?


[User] Please transcribe this text

[Assistant] Cause another guy you retired with who was a ranger who worked with me for a while. Anytime we needed anything, I just had him sew it. He owned a sewing machine like a little grandma with his little readers on like I have sewing shit up for me.


[User] Please transcribe this text

[Assistant] Oh yea, early on. Well, the first 25 years or so, yea.


[User] Please transcribe this text

[Assistant] It's interesting the things that can mindfuck people because I mean, listen, I'm no seamstress, but like, does it seem like out of all the things you have to learn, sewing would be the one that would, it shouldn't be your kryptonite. Right. I wouldn't think, no, no.


[User] Please transcribe this text

[Assistant] Did you ever, uhm, you didn't grow up with guns, huh?


[User] Please transcribe this text

[Assistant] It's interesting. I wasn't exposed to that until I was an adult.


[User] Please transcribe this text

[Assistant] Like your family, my family was from South Georgia and they were country people. And then a couple of genera- well, generation and a half before me, they all moved to the city. And so that was, there's no exposure to it. So I never had any exposure until I was an adult.


[User] Please transcribe this text

[Assistant] Interesting how. So you fell in love with it.


[User] Please transcribe this text

[Assistant] So you had to lie on the psych eval, huh? Uhm.


[User] Please transcribe this text

[Assistant] Was it when you got into the unit that you got really into pistol shooting? Cause that's the only place I've seen where there's a lot of pistol shooting.


[User] Please transcribe this text

[Assistant] What'd they have when you joined? It was, they had burritos by then.


[User] Please transcribe this text

[Assistant] Alright, so you do that, uhm, when, when do you start though falling in love with shooting and weapons? Like is it ranger? Where is that? Where does that happen?


[User] Please transcribe this text

[Assistant] I thought you were gonna tell me you just went to sniper school because, like, you thought it was required to get somewhere else or something.


[User] Please transcribe this text

[Assistant] You know, this is a real one. When Remington bought my company, they gave me this gun and it was one of four or six or something that like a national guard sniper unit, they couldn't buy the guns. So Remington leased them to him.


[User] Please transcribe this text

[Assistant] Yeah, and, and so they said they were, I forget if it was four or six, but this is one of those. That's the optic, that's the paint job, and that's the gun. Only thing I've changed, is the rear, uhm, scope cover broken? Yes. Okay, well I haven't changed it, it's still the same one.


[User] Please transcribe this text

[Assistant] Uhm, that gun shoots. Oh my god. But that's like a real one, so that's cool. That's not one of those cloner things.


[User] Please transcribe this text

[Assistant] Um, so that's what you loved. That's- Yeaah. What, when was, what was your first exposure to a gun with a silencer? Uh, Ranger Battalion. It was?


[User] Please transcribe this text

[Assistant] Was there, there was a piece that went as a two piece thing that clamps around the barrel and engages on the bayonet lug? I think so, yeaah. It's an Opsync can, I have one upstairs, I'll show you.


[User] Please transcribe this text

[Assistant] It's just a donut that goes around the barrel, two allen screws, it engages the bayonet lug and it's got a little taper on it and the silencer threads on the muzzle but goes back to it and aligns back there. Yeaah, those are great cans because that's like in uhm, what's his name in the Navy? The Lone Survivor. Marcus Latrelle.


[User] Please transcribe this text

[Assistant] Yeah, that, but that's, you know, he had the Mark 12 and it's got like the next generation of that can on it. So, so they, the Navy continued to use them for quite a while. Actually. That's a great can. It was actually in hindsight. There was a lot of cool features ahead of its time.


[User] Please transcribe this text

[Assistant] Yeaah, you know, now what we've discovered is with technology then, that was awesome. But now, with like more modern design and technology, you basically have to go six inches over the barrel to equal one inch in front of the muzzle, or thereabouts. But yeaah,


[User] Please transcribe this text

[Assistant] At that time, because those, there was like all that, uhm, psionics, Mac, terrible shit from the Vietnam era. And then this was kinda like the next generation of stuff.


[User] Please transcribe this text

[Assistant] The op-sync scale like you're talking about. So it was a huge leap forward.


[User] Please transcribe this text

[Assistant] You know, for the size, very lightweight. They're very quiet.


[User] Please transcribe this text

[Assistant] You know, it's, it's very durable going over the barrel like that.


[User] Please transcribe this text

[Assistant] Yeah, it's cool. It was, the guy, uh, Phil, uhm, what the hell's his name? Those are his initials. O-P-S. Seberger. Phil Seberger was the guy. He was a dentist. And he was this crazy old son of a bitch from, uhm,


[User] Please transcribe this text

[Assistant] Jesus. Like picking a fight. He was seriously then like 80 years old.


[User] Please transcribe this text

[Assistant] And, uh, he would fuck with Reed and I mean, he was just like a son of a bitch. He was so mean.


[User] Please transcribe this text

[Assistant] Uhm, yeaah, so that's how surefire silencers happen. Actually, Barry Duke worked for Ops Inc.


[User] Please transcribe this text

[Assistant] Uhm, you know, it was interesting when I first started my company, my old company, and we started doing silencers, like the army, they were such assholes.


[User] Please transcribe this text

[Assistant] Uhm, when is the first time, okay, how about this? When's the first time you used, uhm,


[User] Please transcribe this text

[Assistant] On something other than a sniper rifle, an optic, whether it be a red dot or a magnified optic on like a assault rifle or a machine gun.


[User] Please transcribe this text

[Assistant] I don't know, something thousand. Will you remember the, the first time I saw an Aimpoint was in an ad in like 1991, uh, in Swartzgall.


[User] Please transcribe this text

[Assistant] They just really started getting into it, like when the war kicked off.


[User] Please transcribe this text

[Assistant] You know, you bring up a good point cause silencers, any asshole can make a silencer, it's not hard. But making hundreds or thousands of them where you can be consistent.


[User] Please transcribe this text

[Assistant] My journey in the industry goes on. I understand Knight's Armament and Reed. Like,


[User] Please transcribe this text

[Assistant] If, you know, cause I can make the best silencer mounting system, but if the shoulder on the barrel of shit or those tolerances aren't good.


[User] Please transcribe this text

[Assistant] It might seem like the silencer is the thing causing an issue with point of impact shift or accuracy when actually it's not. So.


[User] Please transcribe this text

[Assistant] You know, that's when you see all of our guns, we have tapers on the muzzle and we're trying to mitigate all of that stuff. And now.


[User] Please transcribe this text

[Assistant] We're essentially trying to be like knights, like we want to build the whole thing so we can control it. So you don't have a situation like you did. Right.


[User] Please transcribe this text

[Assistant] But I've always thought, it was interesting with the unit, like the unit never wanted to get.


[User] Please transcribe this text

[Assistant] All of their stuff at one place, like, you know, they don't never had all HKs or all Colt or all, you know, KAC. Um, and when you start mixing and matching, you know, you're going to have to figure out some of that stuff, which the unit was a great place to do those things because they had the resources and wanted to do it.


[User] Please transcribe this text

[Assistant] Uhm, but it's difficult, you know, especially when you're working with H&K and they're German and you're working with FN and they're Belgian, you know, we're in America.


[User] Please transcribe this text

[Assistant] I did, I think they tested a lot of stuff and there were to be a few guys and I mean of course John would know better than me but when I started doing a lot of silencers and working with the unit a lot.


[User] Please transcribe this text

[Assistant] They still, the 22s were from the late 70s. Yeah, that's crazy. And the arms room would rebuild them. And then I saw, um, pistols that I did silencers for back in the early 2000s that were there.


[User] Please transcribe this text

[Assistant] But they'd probably only been used once or twice and I, I saw and there were MP5 SD's and then there was like random things like they were testing over the years and I know there were, um,


[User] Please transcribe this text

[Assistant] But there wasn't much, they weren't really into silencers until...


[User] Please transcribe this text

[Assistant] Well the 416, that was a different thing, so that was around 0506.


[User] Please transcribe this text

[Assistant] So, you guys have obviously access to all army stuff. And so the army, you know, and SOCOM had night scans. But on, you know, the problem with some of the requirements and who does them is like the 416, there was never a requirement for that gun with a silencer.


[User] Please transcribe this text

[Assistant] That's my understanding and it wasn't really thought about. And then you get to go, oh, we have these silencers. Of course dudes are going to put them on there.


[User] Please transcribe this text

[Assistant] And so it doesn't mean you put it on the 416. That's a whole different operating system. And so my understanding was it was just a reliability thing. And so they ran, you know, a whole program to get a silencer that wouldn't sacrifice reliability.


[User] Please transcribe this text

[Assistant] Yeaah, I mean, what'd you think, using silencers in combat, like, let's say, once the war kicks off and everything, and you're an assaulter, you're not an assaulter, everybody's using a silencer?


[User] Please transcribe this text

[Assistant] Was this, okay. Is that what, let's say the majority of the operations being like nighttime. Um, you know, you guys are going on hits at night, maybe 10, 20 a night.


[User] Please transcribe this text

[Assistant] So you're not thinking about if you guys are getting shot back yet, being able to differentiate, you know, who's shooting or muzzle flash or sound or comms or anything.


[User] Please transcribe this text

[Assistant] No, that makes sense. I mean, yeah, just assume that like 99% of the time it's not like a real gunfight where you're changing mags.


[User] Please transcribe this text

[Assistant] You shoot, uhm, a pistol in combat?


[User] Please transcribe this text

[Assistant] And we're talking about, yeaah, and we're talking, yeaah, I need some of them government steroids. But, we're talking about too, and you know, and you're not even at elevation there. No. So like, you're not sucking oxygen and crying. Right. Like that, I mean that's not like Afghanistan where you're like 10,000 feet. That's like, you're on the desert floor right there and it still sucks. Yeaah. Jesus.


[User] Please transcribe this text

[Assistant] So, okay, so yeaah, you had a, so why were you alone?


[User] Please transcribe this text

[Assistant] I don't have balls like that. I'm not, oh, by yourself all the time. And you loved it.


[User] Please transcribe this text

[Assistant] How much more successful do you estimate you guys were able to be with the, you know, with the money resources you guys had, which led to the technology and thermal night vision that you guys got to use throughout the war.


[User] Please transcribe this text

[Assistant] Did, did, were you guys able to, you know, be ten times more efficient, a hundred times more efficient? Like what difference did it really make for you guys? Cause you guys are just hunting at night.


[User] Please transcribe this text

[Assistant] As you and I were talking about earlier, like JFK and going to the fucking moon, like who cares? Well, okay, now because of that we have GPS, we have infrared thermometers, we have Velcro, we have like all this shit that is still incredible today.


[User] Please transcribe this text

[Assistant] Just the ability, even with the unit in some of the other groups where you can have a few guys that are so well trained because they have resources and they have the technology that you can have a small group of guys do big things.


[User] Please transcribe this text

[Assistant] That's, that's incredible. You know, that's only because when you think about the war. So we didn't even answer the question, but thermal night vision. Was that like the?


[User] Please transcribe this text

[Assistant] Was that the biggest piece of technology like kit that made the biggest difference for you guys? No.


[User] Please transcribe this text

[Assistant] That is so crazy. I didn't know that those groups within Britain were, yeaah, restricted like that.


[User] Please transcribe this text

[Assistant] I mean you even think of education in that part of the world and then also the internet wasn't widespread then. It wasn't available. There weren't smartphones. And that had to seem like fucking magic or alien.


[User] Please transcribe this text

[Assistant] Well, how, uhm, I have two questions on my mind right now that are sort of unrelated, but you brought up the book that uhm,


[User] Please transcribe this text

[Assistant] Yeah. So that, um, yeah. So, so you got the Hindu Kush Jesus. Um, so that's real altitude and you, you guys were on the hunt. Could you guys have gotten them?


[User] Please transcribe this text

[Assistant] I would say even if you called that a failure, which how can you call it? It's a national failure, but not on you guys, but.


[User] Please transcribe this text

[Assistant] Pretty big fucking success in that regard. Like if you get to the target and they say, don't shoot.


[User] Please transcribe this text

[Assistant] Okay, well, ask these first. Uhm, I want to, before we leave the Hindu Kush, like how horrible is that terrain and altitude?


[User] Please transcribe this text

[Assistant] Okay, so then you go to Baghdad and it's.


[User] Please transcribe this text

[Assistant] Really? So you wouldn't counter them? Like from where, or who, or what would they do?


[User] Please transcribe this text

[Assistant] So are these not because they're passionate about the cause in Iraq, but they're just anti-American? Yea, they're anti-American.


[User] Please transcribe this text

[Assistant] Put a bomb right up someone's ass. Like, that's relatively new.


[User] Please transcribe this text

[Assistant] Yeah, where, where, yeah, Putin, yeah, he doesn't just, well, I think he doesn't want to kill all the Ukrainians because I think he needs the workforce.


[User] Please transcribe this text

[Assistant] So if he goes and sacrifices, you know, a hundred thousand Russian soldiers, fuck, he just picked up forty million.


[User] Please transcribe this text

[Assistant] That was, that was meant for us, and he was gonna steal it, and we busted him.


[User] Please transcribe this text

[Assistant] But I gotta take, I don't know, Thomas can't get his shit together, I gotta take a real videographer. We'll just give Thomas the footage and he can do the remix.


[User] Please transcribe this text

[Assistant] I wish you would have fell, fallen out of the fucking helicopter because you should have been backing up as shit. Now we know.


[User] Please transcribe this text

[Assistant] What's your job? What's your job? If we went to Africa and I didn't pay


[User] Please transcribe this text

[Assistant] You have a free hand there as well. How fast can a buffalo travel 60 yards? Oof.


[User] Please transcribe this text

[Assistant] I feel like Thomas is the butler now. Nobody's ever done that. Nobody's ever sat the way you're sitting. Red's an original.


[User] Please transcribe this text

[Assistant] Kevin's still pissed about the drone, so he sent me down to tactical distributors. I'm like the intern janitor or something.


[User] Please transcribe this text

[Assistant] So I'm in the warehouse. It's pretty cool though. They got like hundreds of brands of stuff. They got like Altama, Sitka gear, got everything. Check some of this stuff out.


[User] Please transcribe this text

[Assistant] It's like, Solomons are normally pretty expensive, but technicaldistributors.com, Unpossible 15 gets you 15% off. It's not expensive anymore. This is the one they got.


[User] Please transcribe this text

[Assistant] MTHD, it's like their in-house thing, it's super cool, it's kinda like Patagonia, it's like, it's a new thing, it's really cool.


[User] Please transcribe this text

[Assistant] No, I can't, I said I would reveal that, but I can't reveal it at this point. No, I learned that there's an alleged origin of handshakes, so like people


[User] Please transcribe this text

[Assistant] If someone, a lot of people have cool stories, but they don't know how to tell it. And so by going through Field Ethos, they'll hook them up with an editor and be able to present that cool, everyone knows it's a cool story, but they'll help you get it out to people.


[User] Please transcribe this text

[Assistant] Yeah, there was a Adam Green tree, the bow hunter.


[User] Please transcribe this text

[Assistant] Yeah, and it was out of battery. And he filmed the whole thing and didn't realize it. So all these people are watching these like Instagram stories that he's posting after the fact and this bear's like mock charging him and he's pointing a 1911 at and it's out of battery. And so like everyone can see it and he had no idea. So it's just that stuff is so crazy.


[User] Please transcribe this text

[Assistant] There should be more exposure on it, cause he went, it was like 28 days, he went from Colorado into Utah, I believe. Uhm, he hiked it all himself.


[User] Please transcribe this text

[Assistant] He was by himself, but he was finding, he has grizzly bears photos and footage of grizzly bears in Colorado. And for however long, Colorado's made a statement being like, there are no grizzly bears here or whatever. And I think he brought it forward and was like, hey, look, no, I got some on footage and they're like, no, no, no, you didn't. You're not in Colorado. And I don't know why that is, but.


[User] Please transcribe this text

[Assistant] Yeah, and I think it was related to Satan or something because it unleashed a curse on all of us. Did it? Yeah, we...


[User] Please transcribe this text

[Assistant] So I guess things have changed. He did. Well yea, no, so I think, I thought it was Satan. Maybe it's related to Satan, I don't know. Cause I saw the one, it was either you or Ivanka shot it, the black one. I thought that might have been Satan. So this might have been a cousin, whatever. But yea, a lot of our footage got jacked, so we don't have a lot of footage.


[User] Please transcribe this text

[Assistant] Maybe, I don't know. No, so, yeaah, I talked about a lot of the footage that we got, uhm, on the trip, and the gentleman who got it, his car got broken into in Los Angeles while he was on a job, and a lot of that footage is gone. And then also, there was just another...


[User] Please transcribe this text

[Assistant] To get footage, to get. Yea, we have footage.


[User] Please transcribe this text

[Assistant] No, we have footage. Can you show me? I can't currently, no.


[User] Please transcribe this text

[Assistant] Okay, I'll shoot something in front of you next time. You can film it with your phone.


[User] Please transcribe this text

[Assistant] There were like 10 people on the, on, uh. And we had no video.


[User] Please transcribe this text

[Assistant] I'm sure we do, I just, I don't have it yet. Everyone's dumping all their files into a Dropbox. So.


[User] Please transcribe this text

[Assistant] Yeah, but you know, like, whoever sold those, as soon as they try to put it in their computer, their computer is blowing up.


[User] Please transcribe this text

[Assistant] Well, I just feel like the bag that they stole, there was another camera in there. There was a bunch of laptop. They saw some memory cards and were like, see ya. I doubt they, I doubt they kept.


[User] Please transcribe this text

[Assistant] Britney Spears. Could be, yeaah. Kevin Federline stole all of our footage. And I'm going to get it back. You are? With a mini-fix.


[User] Please transcribe this text

[Assistant] Well either way it was cool, we killed some stuff. I'll kill more stuff on my own time and get footage and show you and you'll be like, man that was really cool.


[User] Please transcribe this text

[Assistant] And you get the overmolded. Short stroke. That was my nickname in high school. Uhm, you get the. In high school. Yeah, currently. You get the overmolded cutie cup. That's like the newer design.


[User] Please transcribe this text

[Assistant] Yeah, they're cool. And I mean, it's, you said it, but like, it's, it's longer. So the people that complain about the honey badger hurting their face, uhm.


[User] Please transcribe this text

[Assistant] Right, yeaah, it doesn't hurt your face at all. Right. Because your face isn't near it. But for the stock. The stock is longer. Oh sure, yeaah.


[User] Please transcribe this text

[Assistant] Yeah, but those housings in general, like even the one on the honey badger, um,


[User] Please transcribe this text

[Assistant] The actual rails themselves are so much tighter, like they're great.


[User] Please transcribe this text

[Assistant] That magnifier they gave you too is the newer generation where it's smaller. Oh it is?


[User] Please transcribe this text

[Assistant] Yeah, and that's, you go to three times, it's not, so the G33 that everyone knows is like a longer one, and their five power one is the same size as that, but their three and four are shorter like the one you have. So they have a five power one. But it's long.


[User] Please transcribe this text

[Assistant] Long. I mean it's the same size as the regular G33, which is pretty small.


[User] Please transcribe this text

[Assistant] There's one sitting right next to you with a big ol', big ol' projectile.


[User] Please transcribe this text

[Assistant] Her form's really good too, like you see a lot of newer shooters and you're just like, whew. You look at them and there's a couple things, and her form's really good, like, she's hitting stuff.


[User] Please transcribe this text

[Assistant] It's cool that those skills are as transferable as they are based on, like, we know that Mike is a good instructor. Oh yea, he was awesome. But for him to be able to pass that knowledge on and her to apply it immediately is really cool.


[User] Please transcribe this text

[Assistant] I don't know, I haven't seen anything about them. I haven't seen anything about them.


[User] Please transcribe this text

[Assistant] And Mike was saying like dings and stuff in your stock. They can steam them out and it'll look like it was never there.


[User] Please transcribe this text

[Assistant] Such a cool thing that they do that still, cause like, what a cool rifle too.


[User] Please transcribe this text

[Assistant] Yeah, but like the highest collection, collection populations, or the highest population of wild horses is in New Jersey. Do you know that? Of wild horses? Hell no. In the U.S.? New Jersey. I don't even believe it. Thomas just freaked out.


[User] Please transcribe this text

[Assistant] Mike did say that the people don't think that the gun store is open to the public because of where it's located.


[User] Please transcribe this text

[Assistant] Uhm, also there's 82,000 wild horses in New Jersey, so uh, there are at least some there, but it's not the highest population. I don't believe that.


[User] Please transcribe this text

[Assistant] Mustangs in New Jersey, look it up. Is that a real thing? 82,000, and then there's 45,000 in captivity. That's cars. Yea, it's probably cars. Ford Mustangs in New Jersey. No yea, it said 82,000 wild horses and burros. And, uh, 45,000 in government holding pens. Which sounds awful.


[User] Please transcribe this text

[Assistant] Right into the ground. I saw a bunch when I was in Nevada.


[User] Please transcribe this text

[Assistant] There's no external buttons to move things around, like to adjust from 180. So fewer parts, fewer weight.


[User] Please transcribe this text

[Assistant] And go wherever you want. Also, there's an infinite amount of height adjustment, basically. There is and there is not.


[User] Please transcribe this text

[Assistant] There's no, it doesn't click into a detent or anything. Uhm, so there's way more adjustment than, than I think people will realize.


[User] Please transcribe this text

[Assistant] And even the prototype is scrong. It is what? Scrong. I hear you. Yeah, yeah, yeah. Earned. Yep. It is scrong. So, I mean, that alone is cool. Like, I know people like the Magpul bipods a lot and stuff, and I'm sure they're fine. They do?


[User] Please transcribe this text

[Assistant] They're super easy to get and they, they're, they do the trick. It's happening.


[User] Please transcribe this text

[Assistant] Yeah, and they do the trick. It's not, but I don't, they're not claiming to be the greatest. They just, they do the trick. But this one's, like, for being how wet it is, I think people are, are nervous that it can't be durable.


[User] Please transcribe this text

[Assistant] Do you think the Atlas is overrated? I like it a lot. Okay.


[User] Please transcribe this text

[Assistant] I did think it was overrated, but now I see the like, AccuTac ones or whatever.


[User] Please transcribe this text

[Assistant] Those should be the bullet points on the sell sheet. No snaggy, no rattly.


[User] Please transcribe this text

[Assistant] Yeah. Yeah, and it's cool the, the kind of the forethought they had of that. They had to put that, basically they just replaced a sling swivel and put that little magnet in there, like that was cool.


[User] Please transcribe this text

[Assistant] So that's kind of like the, the Galil's did the same thing and like.


[User] Please transcribe this text

[Assistant] The one that bums me out. The one that bums me out.


[User] Please transcribe this text

[Assistant] I will say that the Harris is so, the one thing I didn't look at with ours, and I know it's on my prototype, but with an Atlas, once you click it into one of your positions, there's still a little rattle, and you can feel it when you load, when you load your bipod.


[User] Please transcribe this text

[Assistant] Like the Harris is rock solid. When you load it, it is...


[User] Please transcribe this text

[Assistant] That's pretty nice. And you see, I mean, we don't necessarily have that intended need, but like all the PRS guys use the Arca-Swiss rails and stuff so they can slide them back and forth. That's cool. I mean that's like an Atlas thing. I don't know about whatever.


[User] Please transcribe this text

[Assistant] If, go hunt with it, like go, go do any of its intended purposes and you'll very quickly realize like, it,


[User] Please transcribe this text

[Assistant] I just took off a foregrip, a Magpul foregrip off a gun the other day with Magpul, uh, with M-Walk and I wanted to throw the gun out the window, like. That's just taking it off, but it gets worse. Yea, I know, like, I don't, it's what we have right now, but yea Q-Sert is unbelievable.


[User] Please transcribe this text

[Assistant] It's so weird that people even try to get on queue about that kind of stuff where it's like, you don't see people, like you, you don't see guys give hammerly a bunch of crap, like, at all these points.


[User] Please transcribe this text

[Assistant] That's true. But it's like you, you go look at, I mean the Olympics are shooting the Olympics, like you go look at those guns, and they're very purpose built, you understand what they are, and no one complains about it, but we do something and everyone's like, oh how would you do that?


[User] Please transcribe this text

[Assistant] That's like the pistols through the 22 pistols. It's like they wear a glove. It's a wooden block glove that they just put on there.


[User] Please transcribe this text

[Assistant] People complain about the stock being too thin because, like, the butt pad. Oh yeaah. Which like, just grow up.


[User] Please transcribe this text

[Assistant] No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no,


[User] Please transcribe this text

[Assistant] You needed a two point sling to do what you needed to do, but at the same time,


[User] Please transcribe this text

[Assistant] There was times where you needed to tighten the gun to your body, so you could do other things. Carry an injured guy, uh, do whatever, carry a ladder, carry heavy items, right? Carry children, whatever, right? And, and your rifle's tight to your body, right? So,


[User] Please transcribe this text

[Assistant] I put the attachment point and the adjusting point next to my non-firing hand cause I learned super quick.


[User] Please transcribe this text

[Assistant] It doesn't matter how long it takes me to tighten the gun to my body because I'm not going to tighten the gun to my body in the firefight. What matters is when I need to loosen it.


[User] Please transcribe this text

[Assistant] I always thought QD was to help when I clean my upper from my lower. I thought it was to help disconnect the lower from the upper so it doesn't get twisted when I put it back all together. Is that not what it was for? Is there more to it than that?


[User] Please transcribe this text

[Assistant] That's why I did the rubber band as well, right? We had a stow, like a ranger band. Oh yeaah. We had to stow it. Yeaah, yeaah, yeaah. But uhm, yeaah, the whole reason I created the sling was, it's not that I wanted to,


[User] Please transcribe this text

[Assistant] Right. You know what I mean? It's just that uh, I had made so many slings for guys over the years. So many guys were still asking me for them.


[User] Please transcribe this text

[Assistant] I started selling them and then it just kept growing from there.


[User] Please transcribe this text

[Assistant] Really though, the only so what to my sling is that once it's tied to your body, all you gotta do is release it, bring it to your face, and shoot. Right? And that's the most important part of any sling. Uhm, now, whether it comes off the gun easy or not are the attaching points.


[User] Please transcribe this text

[Assistant] I think that's all personal preference and I think that's what the world misses in today's day and age with the internet is the personal preference, right? Because if I come out and say,


[User] Please transcribe this text

[Assistant] This is the hot shit. You must have this. Everything else is irrelevant. It's like, well, it might work for me, but like, it may not work for you. Who knows?


[User] Please transcribe this text

[Assistant] I heard that joke on the internet, and I, not knowing better, thought it was true for a little while. How am I supposed to know? Like, how am I supposed to know? Like, Travis Haley's old enough to have a guy that looks that age. I don't know either one of these guys, so, you know what I mean? And I know Travis Haley's been around a while, so fuck, I figured,


[User] Please transcribe this text

[Assistant] Oh man, that might be real. Like, I mean, you know, like, hey, you have a kid, he may not want to go in the corps. You know what I mean? He might want to be Air Force because he's smarter than you. Like that's possible. You know what I mean? Like it is true. It's true. Yeah. I don't know.


[User] Please transcribe this text

[Assistant] In Walmart parking lot. Dry firing while he was waiting for his wife. Yo, uh, the guy had like a fucking five buck. Uncle Mike's fucking bullshit. Like first and foremost, why are you sitting in your car, fucking dry firing in Walmart?


[User] Please transcribe this text

[Assistant] Uh, why are you sitting down dry-firing? B, like, there's about a dozen questions I have right now that don't pertain to leather or kydex on how we got here, right? So, and then, uhm, yeaah, I did leather, and I'll tell you why.


[User] Please transcribe this text

[Assistant] When I was in the unit and I was a guy who could go out alone, I could tell the credit card kid, hey, I need a holster for X, right? And he could go out today and buy me a hundred holsters.


[User] Please transcribe this text

[Assistant] And then I could come back, you know, when we get them all, I go through them all and I'm like, this one garbage, this one garbage, this one garbage, this one I'll try it, this one garbage. Right? So I could go through all, however many he buys and I might end up with like two or three that I try and only one might be okay.


[User] Please transcribe this text

[Assistant] You know what I mean? And then through the years, we, we started out, we were wearing leather.


[User] Please transcribe this text

[Assistant] And then we went to nylon because we went from leather to nylon because kydex hadn't happened yet.


[User] Please transcribe this text

[Assistant] And that nylon fucking holster, remember that square nylon holster leg rig, the first one that came out? That lost more guns than any single person. That holster alone, right? That's where the lanyard comes from, by the way, if you were around then. But I don't even want to go there yet.


[User] Please transcribe this text

[Assistant] So, uh, that holster lost guns. So then, like, I don't even know who it was. Maybe it was Safariland or someone made a plastic-like holster.


[User] Please transcribe this text

[Assistant] Right? And then these plastic like holsters come out. Right? And we start wearing them. So obviously,


[User] Please transcribe this text

[Assistant] This starts working for outside the waistband range use, so obviously this is good enough for everything. So then all the, over time, the trickle down effect is all the inside the waistband holsters became Kydex 2, but the problem is,


[User] Please transcribe this text

[Assistant] When we would get them thin enough to where we can actually conceal shit where it's not some fucking monster of a holster where, oh it conceals well, but you'll never get the gun out to save your life in time because this fucking monster holster can't let you get the holster out in time.


[User] Please transcribe this text

[Assistant] And then the most minimalist holsters we could find.


[User] Please transcribe this text

[Assistant] I ended up having to go get back to the leather and what would happen is when the kydex would break, if it would break, like while it was on appendix or something, the fucking thing would crack and then pinch your fucking dick in the crack. You know what I mean?


[User] Please transcribe this text

[Assistant] I went back, I found a guy to make this for me, and I went back to leather.


[User] Please transcribe this text

[Assistant] And then I've been back to leather ever since and this is such a long time. So when I retired, uhm, I started teaching classes. What I would do is if I was teaching like, uh, you know, like a special forces guys concealed class, uh, I would have my guy make holsters for everybody and I just give them to the guys because


[User] Please transcribe this text

[Assistant] The best holster you ever got is the one, the guy who built it showed you how to use the best. So I'd make them. I'd show guys how to use them. And then the guys would be like, God, these are awesome, right? Um, but the reality is, is like, the fucking leather.


[User] Please transcribe this text

[Assistant] Is what should be next to your body, not kydex. My opinion.


[User] Please transcribe this text

[Assistant] And every time I hear the fucking leather, I'll get you shot and dead in Walmart parking lot. I always ask one question to the Kydex manufacturer propaganda guys. Oh, Kydex sucks. Okay, so everyone in World War II was wrong.


[User] Please transcribe this text

[Assistant] Or everywhere before that. Everybody before now is wrong in history. Even for swords, cause that's all leather.


[User] Please transcribe this text

[Assistant] The reality is, is leather's comfortable. Leather gives a little bit. Leather moves with the body. Your skin gives a little bit, right? Having a fixed object next to your skin never does well. So, leather's just comfortable. You do a kydex holster too.


[User] Please transcribe this text

[Assistant] I do, I do do a kyax, uh, the kyax one I make is a deep concealed holster, but that one


[User] Please transcribe this text

[Assistant] That is my Bosnia holster, and when we used to have to go into like the, uh, the government buildings in Bosnia, in uhm, like, you know, like the, uh, the government buildings in Bosnia, we'd have to go get a, like a Serbian war criminal, but he would be a government official.


[User] Please transcribe this text

[Assistant] And he'd be in a government building in Bosnia and we gotta get him, right? So what I would do is with the, what I call the deep concealed holster, and this goes back to an OSS technique, is you take a string.


[User] Please transcribe this text

[Assistant] You put it behind the button of your pants, you run it down into your pants, and then you take the front of the 1911, the barrel, you put it through the string, and that way it keeps the gun lower in the pants, right? Well, what this would do is it would keep the gun below the belt.


[User] Please transcribe this text

[Assistant] I'd, so I'd get my shakedown, a guy'd pat me down, I'd have my gun below my belt. Why? Cause it's in my junk. You know what I mean? And a dude's not gonna touch another dude's junk.


[User] Please transcribe this text

[Assistant] So I call it the deep concealed holster, but a lot of guys like it because they like the string instead of a clip. They like to tie it behind the belt buck button or they like to tie it


[User] Please transcribe this text

[Assistant] The reason I don't like just the trigger guard clip is because I have had people on the range


[User] Please transcribe this text

[Assistant] And there'd be a skittle jammed in the end of the barrel. You know what I mean? Like, this could be bad when the time comes, right? So.


[User] Please transcribe this text

[Assistant] How does that string work, you said? So yeaah, so the string goes behind the button of your pants, and then you figure out, you tie a loop.


[User] Please transcribe this text

[Assistant] Right, how big you need to loop and then what that does is once it's behind the button of the pants, it, it becomes the height of the holster. So when you stick the gun and the holster in your pants, it'll ride whatever height of the looping tide. Makes sense? So it becomes the ride height.


[User] Please transcribe this text

[Assistant] Uhm, yeaah. What else did I got? Oh, the puncher or aka renamed P-Tool because of social media. Uh, it's basically a punch dagger made out of G10. I love the G10 stuff. Yeah, yeah. Uh, I did G10 years ago over carbon fiber because


[User] Please transcribe this text

[Assistant] Years ago, I knew carbon fiber, the matting of carbon fiber will ping a metal detector.


[User] Please transcribe this text

[Assistant] Right, and it's the way that carbon fiber is woven, and I believe there's metal woven into it, where it'll ping a metal detector, so.


[User] Please transcribe this text

[Assistant] Uhm, it's just all, it's all G10. G10 is, uhm, chemical resistant, right? You can wash it in bleach, it won't hold DNA. You can sand it with sandpaper sharp.


[User] Please transcribe this text

[Assistant] And it's just a punch dagger, right? So a lot of times what I do with it is I stick it between my belt and my pants, right? And uhm, you know, if I had to go to a baseball game or something, you know, with a metal detector, it's G10.


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[Assistant] Everyone wants to carry a gun because we're Americans, but like, I'd be happy with having something. Something is better than nothing. Whether that's G10, whether that, I don't give a shit, it's a fucking meat cleaver. Like if I, if that's what I could pick up and I felt like I needed it, fucking let's carry this motherfucker right now.


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[Assistant] All the products I have was all like stuff that I wanted that no one else would make me. You know what I mean? Or stuff that I just couldn't buy anywhere.


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[Assistant] It was, it's probably some of those items that are just so small, niche-y wise that wouldn't really be like, you know, volume for a big business to pick up.


[User] Please transcribe this text

[Assistant] I basically teach, uh, classes. Uhm, I do kind of open enrollment, uhm, classes. I teach law enforcement. I do some military stuff.


[User] Please transcribe this text

[Assistant] Uh, but basically I do just video diagnostic stuff. And what does that mean? Is I videotape you


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[Assistant] I watch you shoot and then I give you, uh, we look at what you do, I give you best practices, right? What would I call best practices are the few things you need that will make you better long term, right?


[User] Please transcribe this text

[Assistant] No one has ever looked at shooting based off of video and gone, okay, long term, what is the best second, third, fourth, fifth order effect for any technique we could have for anything we could do.


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[Assistant] Right, so what I did over the years is I just started watching videos and I could have like a brand new housewife who couldn't even hit the target and like one small micro piece of what she does is like


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[Assistant] Who taught you that? Why you do that like that? Who showed you that, right? And she's always like, uh, I just figured that was the right thing to do. You know what I mean? So what I would do is I'd make a note of that, like a note to self. This piece was amazing, right?


[User] Please transcribe this text

[Assistant] Over time, I'd see more people doing that piece at different times. I'd ask them where they learned it most of the time. They didn't learn it, it was just something they figured they should do. Over thousands of videos, what I had was...


[User] Please transcribe this text

[Assistant] You know what I mean? And not only what right looks like, but second, third order effect, right? Like a lot of times, everybody talks about this. You go through police academy, you go through uhm,


[User] Please transcribe this text

[Assistant] Right, and NFL retirement is six years. A six year model to retirement.


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[Assistant] You wanna, you know, if I asked you, you know, two or three years in the NFL, if a guy two or three years in the NFL is better or worse than when he came, of course he would be better.


[User] Please transcribe this text

[Assistant] Right, but yet, when it comes to shooting, like, you know, the shooting world's like, oh fuck that, that won't work, it's fucking stupid.


[User] Please transcribe this text

[Assistant] I would tell you this is most guys that come to my class or girls. I'll videotape them, we'll come back to watch the tape and I'll be like, okay, you ready? And I'll go to hit play and they're like,


[User] Please transcribe this text

[Assistant] And I'll be like, what? And they'll be like, go ahead and hit play. I already know it's fucked up. You know what I mean? And the truth is, is like, look, the first time you see yourself shoot


[User] Please transcribe this text

[Assistant] But yea, the, the video diagnostics look, uhm, also with the video is in the gun world, a lot of guys have ego.


[User] Please transcribe this text

[Assistant] Right? And, you know, the gun world is the ultimate in big ego. At the same time, it's the ultimate in play pretend because, you know, we're not really gonna kill anybody today because guns kill people. So we're just gonna play pretend and we're gonna play pretended long enough that


[User] Please transcribe this text

[Assistant] You know, maybe someone might believe that this play pretends shit's gonna work somewhere, right?


[User] Please transcribe this text

[Assistant] Uhm, as we, as we go down this play pretend road.


[User] Please transcribe this text

[Assistant] Not only could we come up with a great solution, but we could be come up with a, a repeatable


[User] Please transcribe this text

[Assistant] Winning solution for any situation we get in.


[User] Please transcribe this text

[Assistant] No, I'd say it's a lot closer in the states. Yeaah? Yeaah, the average gunfight in the states, I think FBI.gov I think is 3 yards for a gunfight. And I think the average sniper shot is like 70 or something like that.


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[Assistant] Yeah, I would say snipers would average more than that, right? Because you could be on an objective where you could do three to four hundred yards one day and the next day you could be in a city where you could be seventy. Makes sense? Yeah. So I would say if I had to average like unit snipers, I would say, you know, I would average them probably maybe two hundred yards.


[User] Please transcribe this text

[Assistant] Well I would tell you this, a police sniper in the United States with an average distance of 74 yards, why aren't they using 556? Why are they using bolt guns still? Red dots.


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[Assistant] I'll tell you though, I think one of the most complicated things that I


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[Assistant] I wouldn't say complicated. I'd say hardest things I've ever had to do is you sit on the side of the mountain for like a week. The assaulters fly in.


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[Assistant] Right? And then after the landing happens, the countdown starts and you gotta shoot on one. I've been here for a fucking week and you're going to narrow me down to a one second window that I need to start shooting motherfuckers. You know what I mean? Like I don't know what it is, but that always seemed like.


[User] Please transcribe this text

[Assistant] That was one of all, uhm, more complex things, right? Or harder things to do, only because, like,


[User] Please transcribe this text

[Assistant] When I'm ready to shoot it, this could be easy to shoot. But when you're giving me the fucking countdown, and dudes are converging on the target, and I got like a one second window before I'm shooting.


[User] Please transcribe this text

[Assistant] Well, I'll tell you what else is like, you know, they're flying in, right? You start aiming at the target, right? You get your aiming to where at least you could hold steady on the target.


[User] Please transcribe this text

[Assistant] Right, and then, like, you start aiming, you start watching the target, cause they're coming in, you're getting the radio calls, you know they're coming in, right? And then, like, you start aiming, you know what I mean? And then they're like, well, they're 30 seconds out, so now I gotta aim for the next 30 seconds, and then, you know, there's


[User] Please transcribe this text

[Assistant] I would tell you this isn't like a, I just taught a 600 yard class last weekend.


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[Assistant] I used to teach shooting from the kneeling, one through six, from the kneeling, right? I eventually stopped, and I'll tell you why, is because


[User] Please transcribe this text

[Assistant] So, uh, I stopped doing the kneeling in class because what I realized is...


[User] Please transcribe this text

[Assistant] You will be worse at kneeling because you don't practice it as much as much. Even though it's a more stable position or should be.


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[Assistant] Look, in Afghanistan, we wanted a rifle that could reach out and touch 600-700 meters reliably and easily. Look, it's what Kevin was just saying.


[User] Please transcribe this text

[Assistant] Inside a 600 yards, I would say with some minimal information, you could probably make a 600 yard shot.


[User] Please transcribe this text

[Assistant] Yeah, but uhm, for Afghanistan, this thing is exactly what we wanted. Now, I would say this rifle is still a little bit too heavy, right? It probably needs to be in the maybe under 10 pound range with a scope.


[User] Please transcribe this text

[Assistant] For a guy to be like, truly effective and not smoked. But uhm, yeaah, these shorty 308s, man, in Iraq or Afghanistan, this is what you want. I mean, think about this.


[User] Please transcribe this text

[Assistant] If you're an assaulter or a sniper in a unit squadron, some of the things you're gonna be asked to do on a nightly basis.


[User] Please transcribe this text

[Assistant] Shoot from helicopters. Shoot people or vehicles from helicopters.


[User] Please transcribe this text

[Assistant] What I would say is the average distance you're gonna shoot is probably gonna be the 100 yard mark in Iraq, right? Maybe Afghanistan would be a lot farther because that ambush distance is 600 yards which would make the average engagement much farther, right?


[User] Please transcribe this text

[Assistant] But, uh, the Shorty 308, I think, is the gun of choice. And I would also say is, isn't that what the Army's trying to go to right now with the 6.8?


[User] Please transcribe this text

[Assistant] That's not at all. Yeaah, I would say, uh,


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[Assistant] As the money star major, and you probably know this as trying to work in CDD, every meeting I ever had, the word penalty means weights.


[User] Please transcribe this text

[Assistant] Right, right. And then, you know, penalty will, that penalty weight will always, always, always be a downside for the ground troop.


[User] Please transcribe this text

[Assistant] Agree. I used to always tell my guys in Iraq,


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[Assistant] They want to carry 15 magazines. They want to carry 13 frags. They want to carry. And I used to always tell my guys, I was like, look, your kit, your body armor with everything in it, 55 pounds.


[User] Please transcribe this text

[Assistant] No more than, right? Because you're not truly effective with more than 55 pounds on your body. Now think about this, think about proportionately what that would be for weight for a human being, right?


[User] Please transcribe this text

[Assistant] The field was flooded, uh, for irrigation to grow shit and my, I lost a shoe. I had a, I had a walk most of the night with one fucking shoe. I ended up just ditching the other shoe. I was like, fuck it. I walk with no shoe. So I was just in my army wool socks all fucking night.


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[Assistant] Uh, helos. Boots. All night. Big boots. Tie up tight boots. Uh, now, if we were doing helos and walk-ins, right, I would carry seven magazines that I could get to right now. I would start with two in my gun. And then, now, I could carry, depending,


[User] Please transcribe this text

[Assistant] Yeah, I tape them together with a pencil and 100 mile an hour tape. Why? I'm a lefty. It's the lightest way to do it and still be effective. Uhm, so uhm, okay. Inside a Baghdad, in armored vehicles, in and around Baghdad.


[User] Please transcribe this text

[Assistant] Four mags on my kit. One in my gun. Maybe, maybe one or two double stacks in my kit. Why? The vehicle's never more than 20 to 50 yards from us. We could go get all the magazines we ever needed, right? And then what we would do is we'd prepack bags.


[User] Please transcribe this text

[Assistant] The longer missions like in Afghanistan where we go out for a week or whatever, I wouldn't carry a pistol. Right. SAG guys didn't carry pistols in fucking Vietnam. Why? They carried more rifle magazines because the rifle does more damage, is gonna protect you better, right? So in Afghanistan,


[User] Please transcribe this text

[Assistant] I didn't carry a pistol. I just carried a rifle and more mags.


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[Assistant] So, depending on what we're doing would be depending on what my loadout would be for tonight. Does that make sense? Yea, absolutely. It's what I do too.


[User] Please transcribe this text

[Assistant] You were going to say that, right? Yeah, exactly. I was pretty sure. I was going to tell you mine. Yeah. Yeah. Yeah. But yeah, I'm pretty sure anyway. Yeah. Yeah. Well, I was, uh, it's like the royal wee, the royal wee that I was talking about.


[User] Please transcribe this text

[Assistant] If, if I got a chance to go out with like dudes right now, somewhere, like, they're like, yeah, come on, retired old Sar Major, come tag along, right? I wouldn't bring shit. And they'd be like, you don't want a gun? I'd be like, no, I'll be fine, son. I'm gonna take your gun when you're shot. That's what you're thinking. I'll just pick him up.


[User] Please transcribe this text

[Assistant] Uh, man, bunch of stuff. Like when I'd be out alone, I used to have to grab AKs all the time. Uhm, I'll tell you another thing we used to do is back in the mid-90s. Your pager.


[User] Please transcribe this text

[Assistant] So you call him in the middle of the night and you're like, I just got the page. And he'll be like, we'll be by to pick you up in 15 minutes. Be out front.


[User] Please transcribe this text

[Assistant] So, and it's like, uh, okay, so like you go stand out on your porch, right? And like a van pulls up out front of your house. You jump in the van.


[User] Please transcribe this text

[Assistant] So the van stops, they grab you, they sit you in a seat, you hear the door open, right? And then they take your bag off. Right? And you're like, okay.


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[Assistant] And then like, finally you figured out you gotta run in there with this fucking crazy sub gun you ain't never touched before and go in and dunce everybody.


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[Assistant] Gig Harbor is a small fishing community right there and Tacoma is just right across the Narrows Bridge and so kinda sister cities right there. It doesn't seem too different from here really. No.


[User] Please transcribe this text

[Assistant] Portsmouth. Same sort of eye. It's incredible the similarities having been here for a couple days. Uh, military, sub-bases, logging industry. I've heard Nirvana on the radio like three fucking times since I've been here. It's like I never left.


[User] Please transcribe this text

[Assistant] Nah man, we've been around for a minute. I think in the, in the craft beer world, you know, we're kinda getting up there in age. We're coming up on 13 years.


[User] Please transcribe this text

[Assistant] Yeah, I'd say so and you're still baby faced. Started young, like me. Yeah, we, uh, we got going like fresh out of college. You know, I did four years at WSU, Washington State University. Called that four years of research and development. Yeah. Cut my teeth. Uh, you know, and found a passion for,


[User] Please transcribe this text

[Assistant] I found, uh, an appreciation for beer at a very young age. And so it only made sense naturally. And at that point it was a different world. You know, there was a thousand breweries in the country and now we're knocking on, uh, probably 10,000 here 12 years later.


[User] Please transcribe this text

[Assistant] It's like anything right, kind of the mass produced large scale, there comes a point where there's nothing unique, nothing authentic about it. It's just a commodity.


[User] Please transcribe this text

[Assistant] Yeah, and I think, uh, fostering it into a career, right? Uhm, having opportunity to, uh, to grow and develop in your role and responsibilities and have like a livelihood where you can work at the same place for 20, 30 years, that's, that's a dream in fostering that environment.


[User] Please transcribe this text

[Assistant] Well don't get me wrong either, you can't sit back and just expect things to just come at you, right? Like you gotta get out there and fucking grind for it and work for it. And if it's meant to be, it happens. And if it doesn't, you just gotta accept that and move on.


[User] Please transcribe this text

[Assistant] That's not my strong suit either. But at the same time, no matter what the day holds, being able to crack a cold beer at the end of the day and take a deep breath kind of puts it all in perspective.


[User] Please transcribe this text

[Assistant] We uhm, we're very fortunate too, I mean we have an incredible team of talented people as you do, that make it all work. And that is uhm, that's how it all comes together and we're able to do what we do and have the freedoms to be able to utilize our strengths.


[User] Please transcribe this text

[Assistant] I'm very fortunate. I have an incredible business partner and we balance each other out strengths and weaknesses very well. Yeaah. And, you know, he's my first wife.


[User] Please transcribe this text

[Assistant] We've been married now for 13 years because a business partnership and being business partners is very similar to a marriage through thick and thin and the challenges we've faced. We had a real honest conversation when we first started the company. We're like 23 years old and it was like, hey, I guarantee you that we're going to want to like knuckle up.


[User] Please transcribe this text

[Assistant] And like drop each other at some point. Probably many times. And we just gotta realize and remember that we're brothers and we're in this for a common cause.


[User] Please transcribe this text

[Assistant] Is that something you've always realized or something that's been evolved and learned throughout your


[User] Please transcribe this text

[Assistant] I questioned my, uh, my gut sometimes early on and I've learned over the years to trust it through, through trial and error. I said, man, you know, that was the right call and I should have put my foot down more, but I didn't. And, uh, and that's all right. You know, I mean, learned and it's trial and error.


[User] Please transcribe this text

[Assistant] You know, you evolve so much too. Uhm, family, life experience, business, uh, external factors that heavily affect you. You just gotta roll with it and, you know, those curve balls are gonna continue to come forever. You just gotta be good at dealing with them.


[User] Please transcribe this text

[Assistant] It was a rough go, you know, and I, it's nice to see some positive movement now, but, uh, what doesn't kill you makes you stronger. I feel like you can throw, and you could have prior, but now it's proven. I mean, you can throw anything at us and we're fighters. Yeah, we're not going down and we can work through anything. And that's a powerful to know as well in my mind.


[User] Please transcribe this text

[Assistant] I felt like I was rocky climbing the stairs. When COVID started, I was like, I don't care what the fuck happens. Like, we're gonna fight through this. And I don't know what's gonna happen tomorrow. Uh, but we're gonna deal with it. And that's just how it's gonna go.


[User] Please transcribe this text

[Assistant] Yeah, it was a unique position for it not to be a choice. I mean, to be, to have the,


[User] Please transcribe this text

[Assistant] To have the right to create revenue and to have a business and, uh, to have that removed from you without question. And then to not have, you know, insurance pay as it appropriately should for business interruption. And it's in my mind an incredibly, um, an American, an incredibly insightful view into how the world really works.


[User] Please transcribe this text

[Assistant] I mean, I think it's fair to say that your American right is to have the opportunity to experience success, but it's not just given to you. You do have to work for it. So having that opportunity to better yourself is an incredible American right, but it also means you gotta work for it.


[User] Please transcribe this text

[Assistant] Seven Seas, the name itself, you know, we wanted to pay homage to our hometown, which is very much a fishing community and a community on the waterfront, but we didn't want to name our company after our town because we had ambitions beyond just our hometown.


[User] Please transcribe this text

[Assistant] And so Seven Seas was a fun way to incorporate the maritime heritage of our communities, but also be able to like from a marketing perspective, really integrate like beer styles from all around the world. Seven Seas has, you know, this worldwide connotation. So if we want to brew a, an Asian lager, we want to do a Southern hemisphere beer.


[User] Please transcribe this text

[Assistant] Any different combination there really fits within a nice cohesive brand.


[User] Please transcribe this text

[Assistant] In fact, uh, Seven Seas logo was originally drawn by a tattoo artist. It was like a nautical compass pointed to the northwest. And so when we were first putting the branding together, we also partnered with a good friend of mine and tattoo artists that drew our original logo.


[User] Please transcribe this text

[Assistant] We love our IPAs and we're also from, you know, Hot Mecca here in Washington State in Yakima Valley, so uhm, we like to support that and it's the beers we like to make.


[User] Please transcribe this text

[Assistant] We, uh, have developed our brand kind of, uhm, ourselves. And we've worked with different artists to try to take what's in our brains and put that onto the can. And it's taken many evolutions to come up with what we're happiest with. We've always been heavily inspired by a lot of the old vintage beer brands. Yeah.


[User] Please transcribe this text

[Assistant] I'm happier now more than ever on our branding and our aesthetic. It's the most true to what our belief our company is and what we stand for than ever.


[User] Please transcribe this text

[Assistant] What's been really interesting, I mean, most breweries have pivoted to packaging and specifically now in cans because draft beer had such a huge setback.


[User] Please transcribe this text

[Assistant] And so now you've got companies that never designed graphics or packaging before that are all of a sudden packaging their product. Not all products should be packaged. I mean, the fact is, is once you put it on a store shelf for 30, 60, 90, 120 days, I mean, you have to have incredible packaging quality control to be able to ensure that beer is going to taste good. And that's the responsibility of the consumer.


[User] Please transcribe this text

[Assistant] Yeah, I mean, taprooms are incredibly important for craft breweries because that's where you're making your full margin. It's also where you're getting like the brand experience. When you're buying a beer, you're just judging it on a tap handle or a can. I did better. And being able...


[User] Please transcribe this text

[Assistant] What we found is that, you know, providing an incredible customer service experience and educating people about craft beer and also our beers and our brand and what we're about is, is our best marketing tool and it's an opportunity for them to get like truly our personality and our experience that we've, that we've developed in


[User] Please transcribe this text

[Assistant] I think the community gathering space has always been part of beer and beer culture. I also think now people are more in tune with where do my products come from. And so providing the experience of come visit the manufacturing facility. It's like visiting your guys' facility.


[User] Please transcribe this text

[Assistant] It's incredibly special to come and see where your guys' guns are built. Yeaah. You know, and for people that...


[User] Please transcribe this text

[Assistant] care about beer, you know, and, and care about where things come from or whether it's, it's beef or vegetables or whatever it may be that you care about. Like knowing where that comes from and there's authenticity there. Cause we're now from a world of just such mass consumed consumerism.


[User] Please transcribe this text

[Assistant] Everything's uhm, at such a high production level. It takes out all the authenticity of it. And that's what drew me to enjoying your guys' brand. It's cause I could tell.


[User] Please transcribe this text

[Assistant] Probably reeling with, with COVID and some of the things and trying to get inspired and energized again. I was playing around on YouTube and looking online and I think I saw like something real, something authentic. I enjoy firearms, um, as recreation and I said, man, like there's some people that are building real shit and pushing the envelope. A lot like what we've done.


[User] Please transcribe this text

[Assistant] And I enjoy the back store. I enjoy innovation, pushing things, being a pioneer. Uhm, Seven Seas was the first brewery in Washington state to can craft beer. And 12 years ago, that was like fucking unheard of, right? You did it 12 years ago. Yep. Yeah.


[User] Please transcribe this text

[Assistant] I mean, we weren't the first in the country. I mean, that was unheard of here 12 years ago. Uhm, but for us, it was a no-brainer. You know, growing up, Puget Sound, beaches close by, we, our first tagline that we came up with was no more broken glass and heavy trash.


[User] Please transcribe this text

[Assistant] You know, we want people to pack it in, pack it out, enjoy the outdoors. But nothing pissed us off more growing up than some asshole who broke a beer bottle on the beach. So it's much more conducive to the lifestyle of the area in which we're in. So it was a no-brainer.


[User] Please transcribe this text

[Assistant] The proliferation of craft breweries is a good thing. People are having entrepreneurial endeavors, creating things and those things typically support a lot of local non-profits within their communities and it's great.


[User] Please transcribe this text

[Assistant] But there also, you know, should be a responsibility, you know, not to just be a local product, but to be a high quality local product. And so, you know, for a long time and still is probably the largest issue in our industry is quality. Is that it's great to make beer, but making beer quality


[User] Please transcribe this text

[Assistant] Making sure to have that value if someone's going to spend the money and invest in you or, or.


[User] Please transcribe this text

[Assistant] I think you can feel that. I think that when there is, um, authenticity and love and respect put into building any product, that whether it may not be tangible, like, you can feel it on the other end. Whether you recognize it or not.


[User] Please transcribe this text

[Assistant] That's a, a goal and something that you should be proud of, but man, five years, 10 years, 20 years, 30 years, like that's when you've been through some shit and you've evolved and you have done what it takes to ensure that your products live up to, uhm, uh, to longevity.


[User] Please transcribe this text

[Assistant] And you know, that's what we want to create. We want to create a brand that isn't just a flash in the pan, but something that delivers quality consistency to our customers. We want our team to love to work for us. I think that the thing that people typically tripped out about is they'd go order a beer and they're like, why are you so happy to the server or to one of our brewers at the bar? Like, it's not normal, you're at work.


[User] Please transcribe this text

[Assistant] One is the decision making, right? I can tell from looking at you guys talk about some of your products and the nitty gritty details that I think many companies probably overlook.


[User] Please transcribe this text

[Assistant] But these are things that are discussed and thought through and thought about all the way down to aesthetics. And it, and it is everything. I mean for us it wasn't just making great beer, but it was also putting like a great brand together, you know, and conveying, you know, what we're about the best we can.


[User] Please transcribe this text

[Assistant] I think the hard part too is that you're doing R&D, you're developing new products, it's really exciting, but by the time you roll out that product, you're probably already thinking about some tweaks that you'd like to make.


[User] Please transcribe this text

[Assistant] You would hope that people would understand the fact that I'm doing everything I fucking can. To get you the highest quality product as soon as fucking possible. Like that is in my best interest.


[User] Please transcribe this text

[Assistant] I find that, you know, we were fortunate enough to, to invest in our future and destiny. We bought a very large historic brewery, but it is so much larger than our company. But because the building's large, they have this idea that Seven Seas is a, is a huge company. And we are tiny.


[User] Please transcribe this text

[Assistant] You know, and we are understaffed and we wear multiple hats and we bust our ass. But sometimes people have this conception of like, oh, they're fucking huge. And you're like, not even fucking close. Some breweries waste is more than we make annually. You know, and for you guys visiting your place, like,


[User] Please transcribe this text

[Assistant] I didn't know what to expect necessarily in the size of scope of your operation, but when you realize like, man, there's people here busting their ass every day to try to get you your, your gun, your trigger, whatever it may be as soon as possible and did not risk quality. I mean, that's what their whole job is every fucking day and they work really hard to do that.


[User] Please transcribe this text

[Assistant] Yeah. Well, I think true to anything, right? A lot of people talk the talk. Not a lot of people walk the walk. Right. And that's where the proof's in actions, right? Like you can sit here and talk all fucking day. Prove it. Yeah. I mean, you're right.


[User] Please transcribe this text

[Assistant] You know, for us, I think that what was incredible about the craft beer community, and still is incredible at some point, is the fact that there is community. There wasn't like this cutthroat competition. It's like, it's more of uhm, uh, if you brew something incredible, like how'd you do that? I wanna know, I wanna one up that. Like everyone rises together in that way.


[User] Please transcribe this text

[Assistant] It's, it's frustrating, but you also accept it, right? Sometimes I go to a bar or restaurant locally and they don't carry our product or it's not on tap at the moment and that's fine. But like, I come in here and support you and spend my money with you because I enjoy what you do and that's what I do. But you've got some beers on. Have you ever seen a staff member from that brewery or an owner come in here and support you?


[User] Please transcribe this text

[Assistant] You know, do you know that they have a parent company and really you're just paying Budweiser or Miller or something, you know, and so there's blind loyalty, but I understand why it's difficult for the general consumer to educate themselves because marketing is really good.


[User] Please transcribe this text

[Assistant] There are so many craft beer brands that look like this incredible mom and pop shop two blocks down from your house, but they're really owned by a global conglomerate.


[User] Please transcribe this text

[Assistant] And we call that crafty marketing. You know what I mean? And so instead of just craft beer, it's crafty beer and they're fucking good at it and it's working. And that's just the reality of it. So that makes us need to get even louder and say like, understand where your products come from.


[User] Please transcribe this text

[Assistant] You know, and don't buy our shit just cause it's local, buy it cause it's fucking quality. Why is your stuff quality?


[User] Please transcribe this text

[Assistant] Our stuff's quality because we use the best possible ingredients. We have an incredible team of trained staff.


[User] Please transcribe this text

[Assistant] That uhm, that has the opportunity to have a career at our brewery. And so it's something where it's not your, your general manual labor. There are handcrafted touches on every piece of this. You know, it's not some automated brewery. People that create it love it. There's decision making and thought that goes into every single step of the process.


[User] Please transcribe this text

[Assistant] And every person that touches that beer has an incredible...


[User] Please transcribe this text

[Assistant] Uh, impact on it. And so it doesn't matter if you're the person brewing the beer. Doesn't matter if you're the cellar man. It doesn't matter if you're the one packing four, six packs of cans into a box at the end of the canning line.


[User] Please transcribe this text

[Assistant] Like your impact on that beer is important and people won't buy it unless all of those steps are respected. If you got some like dented six pack that's backwards in the box and looks like shit, people aren't gonna pick it up off the shelf. See, I would notice that right away if I opened the box.


[User] Please transcribe this text

[Assistant] The devil's in the details. And I'd like to think that when you add up all the details that drive you crazy, that all the thought is put into, when you add those up, that's what makes you different than your other competitors. It has to be what separates you.


[User] Please transcribe this text

[Assistant] But you can say that all day long, but until you get a honey badger or a mini fix in someone's hand and they can feel it and see it and touch it for themselves, it doesn't really become real. Same is true with our beer. I can sit here and tell you that it's like fantastic. It's the best beer ever. But frankly, like I should just shut the fuck up. You should crack open a can and enjoy it. And that's the proof. Same thing with what you guys produce.


[User] Please transcribe this text

[Assistant] I saw the pull test last night that we did on it.


[User] Please transcribe this text

[Assistant] It's not good enough. We've talked about this. I mean, making a product once good can be easy. Anybody can do that. Consistency is the ultimate challenge. It's the challenge of beer and what we do. I'm sure it's the challenge for you guys. You know, and to answer, you know, Jay's question, I think it's, um,


[User] Please transcribe this text

[Assistant] What's, what makes our beer better or different, you know? Not a lot.


[User] Please transcribe this text

[Assistant] You know, there is so much incredible quality beer out there and there's so many incredible local companies that you should support that are in, within your own communities. For us, you know, the tiny little details, the attention to the brewing process, the ingredients, never making decisions based on a financial outcome, but always making them on a quality based, um, focus.


[User] Please transcribe this text

[Assistant] I mean, those little tiny details that are overlooked at many other breweries, you add those up and that's the slight edge that I think makes our product typically superior. But there are, you know, great gun manufacturers out there.


[User] Please transcribe this text

[Assistant] I mean, local economy, not being, not being dependent on national or global trade in a lot of ways. I think that it's important to say, hey man, we employ local people. Like they go spend the money that I pay them in town at your establishments. And that is the local economic circle. And that's important.


[User] Please transcribe this text

[Assistant] You know, I think that the reality with beer, and maybe the same is true with guns, is there's a beer that someone will say, like, I love that beer. That's my desert island beer. I would drink that the rest of my life, the only beer ever. And someone else will say, that fucking shit sucks. You know? And you go, ah, you've got a palate, that's totally cool.


[User] Please transcribe this text

[Assistant] And your feedback is important to us. The fact is, is that we've continued to evolve our business model and some of our beers based on just customer feedback. You mentioned the same thing yesterday, I think. You know, that feedback isn't taken as like being discounted, like oh, that's some great valid feedback. Because you have your palate, but you're making this thing for more than just that.


[User] Please transcribe this text

[Assistant] We want to make beer that's approachable and acceptable to all people via price point as much as possible, but also making like high quality product. Yeaah. And, and that's a, that's a challenge. Yeaah. But you know, we want to be responsible company that, that shares our passion with people and does it at the best possible approachable way.


[User] Please transcribe this text

[Assistant] Right? Even if you don't like it. Even if it's not your cup of tea, like why you gotta hate on it? To me, it's much-


[User] Please transcribe this text

[Assistant] You know, if you're not willing to say something to someone's face, don't type that shit. What a toxic environment. I think to like my kids. Luckily my kids are young enough right now and I restrict that a little bit, but what an interesting dynamic in school and high school now with technology and be a really toxic environment. Oh, it's so toxic.


[User] Please transcribe this text

[Assistant] It's incredible to be opinionated and to question the information you're being given and come up with your own opinion. I love that. But also base that on some fucking facts.


[User] Please transcribe this text

[Assistant] So don't just make that blanket statement of this. Cool. Tell me why. Because I would love to know why. Like that's valuable information.


[User] Please transcribe this text

[Assistant] Why take the time out of your day to be negative? If you want to make a decision speak the strongest way possible, be a consumer.


[User] Please transcribe this text

[Assistant] I'm not going to lie, this is. Yea, you pimpin' Mountain Dew. Jay. I get my 3%.


[User] Please transcribe this text

[Assistant] It's gotta feel way stranger for you than it does for me and JL.


[User] Please transcribe this text

[Assistant] And, uh, who those people are, you know, and a lot of it is, I mean, it's the content, the quality of guests that we have on here. We're reaching the right people who we want to reach and it doesn't have to be, you know, anything other than that. Absolutely. We have a cult following. We have like, there's people, but the cult is like, uh,