[User] Please transcribe this text

[Assistant] That's a, that's a huge distinction. The difference between asking for permission and informing your leadership, those are very different things. So in that same question, I would let them know whoever they are.


[User] Please transcribe this text

[Assistant] All the time. Hey, I'm moving here. I'm doing this. And as an informative, I'm going to let my leadership know.


[User] Please transcribe this text

[Assistant] Almost as much as I can, but in terms of like, I don't know if I should do this. I'm going to, I think I should, and stopping the flow, this tempo to get permission because my leadership had created this level of friction that I couldn't make real time decisions. The deference to the chain of command that up and down that he talked about. We even went so far to, if you were my squadron commander.


[User] Please transcribe this text

[Assistant] And you were a Colonel, and on this particular mission, I was the flight lead, and you were number two, you were my wingman.


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[Assistant] Your rank did not go with you under the cockpit. It didn't matter that you were the squadron commander. I wouldn't treat you like a squadron commander in the airplane. I'd treat you like a wingman. And the expectation was that you would treat me like a flight lead and whatever the natural relationship is there.


[User] Please transcribe this text

[Assistant] No, on day one I wasn't like that, and it took a little bit of time to get to that evolution, that idea of decentralized command is built on those relationships, and on day one you gotta figure out those things, and it does take a little bit of time.


[User] Please transcribe this text

[Assistant] So if you got a brand new team and you just got brought into an organization and run your team, that doesn't mean you just cut them loose on day one.


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[Assistant] It doesn't mean that you actually need to spend some time with a little more closer control than you might like. The sooner you get to that, the better. But yeah, absolutely. You gotta build those relationships out of the gate so you can get to that point. And if you cut them loose too soon, it's every bit as bad as micromanaging them when they don't need to be micromanaged.


[User] Please transcribe this text

[Assistant] That's the sexy mission. Everybody wants a mid-kill. I wanna shoot my missile and shoot down an airplane. Cause that sounds cool and that sounds like the most fun. And that's what people want. The real reason we're out there, the mission we're almost always doing.


[User] Please transcribe this text

[Assistant] So you know what the mission commander is? The guy in charge of the whole thing on every mission? He's with the strike element.


[User] Please transcribe this text

[Assistant] He's with the element that's actually a full wave behind the leading element, which is the fighter element, which clears everything out.


[User] Please transcribe this text

[Assistant] The, just like, the amount of time that he's gonna be doing that is...


[User] Please transcribe this text

[Assistant] 90 seconds on an hour and a half mission and he will actually put himself behind that initial wave and be with what is most likely the point of friction. The bottom line is this tactical principle that could apply to a marine lance corporal, a platoon commander, a battalion


[User] Please transcribe this text

[Assistant] Doesn't have to be the senior ranking guy. It doesn't have to be who is the squad, it's not always the squadron commander. He's not, it's, it's, you guys are going here, we're going here and this is, and once I cut you loose and go to your thing.


[User] Please transcribe this text

[Assistant] This Operation Anaconda was his big mission. I was on night zero of Anaconda as a captain. I was leading a formation and the guy I was leading was my operations officer. He outranked me by two ranks. He was way more experienced than me, but on that mission the squadron commander gave me the lead and he flew off


[User] Please transcribe this text

[Assistant] Yeah, so he can actually go be an operations officer because what he was doing for most of that day, rather than planning that mission, he was forecasting the next 96 hours of sustained combat operations. I can't, the officer can't afford to, he's got to fly. We only have a certain number of pilots, certain number of airplanes.


[User] Please transcribe this text

[Assistant] The rank, it wasn't a matter of who's going to be able to get that job done in the OPSO and the Squadron Commander. We're doing long range strategic stuff. I spent the entire day planning and he jumped on my wing and never once did he take, try to take control of that situation for me. You know, from beginning to end.


[User] Please transcribe this text

[Assistant] Yeah, you were talking about sample events too, just real quick on the joint warfare. The best way to know if joint warfare is working, stop taking it for a couple days.


[User] Please transcribe this text

[Assistant] So the thing with strawberry is, it's the one, so of all, and look, I have a good supply of all of them.


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[Assistant] What strawberry did to me is the first one I'm taking where there's no reason to have it. Like every other time was, hey, I want to replace a meal or any other extra protein or I'm on the go.


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[Assistant] You don't go, you know what, it was good, but it wasn't quite, it's now just as good. So you don't, you don't need that dessert menu anymore. Cause that used to be the only way to get that hitter was, it's that good.


[User] Please transcribe this text

[Assistant] Yeah, I have the, uh, I got the trucker hat. Oh, okay. I do. So here's the thing with the Jaco store is, so I actually have access to the Jaco store directly. I don't, I don't,


[User] Please transcribe this text

[Assistant] I have to go to JacoStore.com. I'm one of the lucky ones that has access to this. But here's the thing. I don't...


[User] Please transcribe this text

[Assistant] I get it because those are the best t-shirts that I got. I'm serious, like I get that stuff, and when Echo has a rash guard, I don't wear it just because he gave it to me. Cause I actually could, if I


[User] Please transcribe this text

[Assistant] I actually use this, wear this stuff because it's the stuff that I like the most. And it isn't just because I can call Ekko like, hey bro, hook me up. Which I can. And that, you know what? That's good to go. Does he hook you up? He, he hooks me up.


[User] Please transcribe this text

[Assistant] And not only does he hook him up, Koa, his cousin Koa, he hooks me up. It's good stuff.


[User] Please transcribe this text

[Assistant] I learned from the podcast that my kids will learn things at the age as they are.


[User] Please transcribe this text

[Assistant] When I didn't think they could. I, I always, I, they're too young, they don't, they're not gonna get it. They do.


[User] Please transcribe this text

[Assistant] Because they reference it, they'll, they will tell me things that they heard, they'll, jaco said this.


[User] Please transcribe this text

[Assistant] Uhm, and then the other piece, and if you're not, if you're a, if you're a Jocko Podcast listener that doesn't have kids and you're not listening to the Worry Kid Podcast,


[User] Please transcribe this text

[Assistant] I have learned things on the warrior kid podcast as a parent, a ton of things. So it isn't just for them.


[User] Please transcribe this text

[Assistant] As much as it is for them, I am the beneficiary of that as well. And uh, it is good for them and it is good for me too.


[User] Please transcribe this text

[Assistant] So uh, I have been a guest on the Warrior Kid Podcast, and I know how to change my voice just a little bit to make it more appropriate for the kids.


[User] Please transcribe this text

[Assistant] Way of the Warrior Kid and Mark's Mission. I've got, uh, the third book now. Way of the Warrior Kid. Where there's a will.


[User] Please transcribe this text

[Assistant] And we're talking a lot about Danny Reinhardt in my house right now. And how much Mark can't stand Danny Reinhardt.


[User] Please transcribe this text

[Assistant] That book, the stories in all three of those books, just like with the podcast, my kids are learning things that I didn't think they were able to learn at their age, and they are, and there are lessons that are applying to their, my daughter's going into fifth grade.


[User] Please transcribe this text

[Assistant] It's applying to her world and the people and the things that she's doing. And as a parent, I am stealing so much from those books to be able to better parent my kids.


[User] Please transcribe this text

[Assistant] Because of what I know is working for them in this book. So the Warrior Kids series, you gotta get that series. And Mikey and the Dragons too.


[User] Please transcribe this text

[Assistant] Same exact thing, the story in that, my kids get it, they understand that it is so legit.


[User] Please transcribe this text

[Assistant] I was at the first book release, Leif gave it to me, I met him in DC.


[User] Please transcribe this text

[Assistant] And I had never, didn't even know you guys were writing a book. He, he said, come out and join us. Uh, he was in DC for that release and that probably late 2015, I'm guessing, October of 15, something like that. Handed me a copy of the book.


[User] Please transcribe this text

[Assistant] No, it was, it was just Leif. Uh, he was in DC on his own.


[User] Please transcribe this text

[Assistant] You gotta start with, you have to start with extreme ownership because that's really the thing that, that makes all of it make sense is you have to understand that of what that mindset really means.


[User] Please transcribe this text

[Assistant] And you need to read those for the rest of them, even for the field manual to really make sense, that mindset of, of really what extreme ownership means.


[User] Please transcribe this text

[Assistant] It's, it's simply not an inoculation. It is not a one time thing in this EF online resource because it actually, it's dynamic. Even though it's, it's pretty, it's dynamic. That's what allows you to get the additional reputations. That isn't just the same thing over and over again. It allows you to think about what it means to be a leader and how to actually problem solve in real time and the recognition that you got to think about that stuff every single day.


[User] Please transcribe this text

[Assistant] We actually get onto a live Q&A session, so what folks will do is they'll go through this training and they'll be like, I need a little more fidelity, a little more detail on this one, and they'll write that down.


[User] Please transcribe this text

[Assistant] They'll submit it and I'm on a live Skype session. And I'm like, hey Jocko, what's your question? He'll ask me that question. There'll be a hundred people listening to that. And we'll dig deep into that one question to really drive that home. And that's for the folks that are on E of Online. Not only does it help the person ask the question,


[User] Please transcribe this text

[Assistant] There's a hundred people listening, they're taking notes too, cause it's all the same stuff. So I love, one of my favorite things about EF Online is those live Skype sessions that we're doing with the people that are running through that training.


[User] Please transcribe this text

[Assistant] Long service in the military, an amazing career, looked at transition to continue to make big impact in a company. They get screened and through our organization, what Mike Cirelli has done with Overwatch is make sure they understand these principles. He went off to this company and the dude is crushing it. He's...


[User] Please transcribe this text

[Assistant] Hugely, this idea of taking the lessons that they learn in the military and then centering around the extreme ownership concepts that we teach and putting them in an organization and how much reach they have.


[User] Please transcribe this text

[Assistant] Overwatch is awesome. It gives a place for veterans to go, but it also gives for the private sector to get those lessons in there and man, to see what that guy's doing is so legit.


[User] Please transcribe this text

[Assistant] Marine Corps manual one tag three is about Marine Corps tactics. And what it is is actually about leadership.


[User] Please transcribe this text

[Assistant] This is Jocko Podcast number 194 with Echo Charles and me, Jocko Willink. Good evening Echo. Good evening.


[User] Please transcribe this text

[Assistant] You have to let the men eat first. You have to make sure that they have the gear that they need. You have to let them get rest before you do.


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[Assistant] You have to make sure that they have what they need to accomplish the mission. And then on top of that


[User] Please transcribe this text

[Assistant] You have to make sure that the mission aligns with the good of the troops.


[User] Please transcribe this text

[Assistant] This is hard for some people to understand, but this applies to any organization. The military, a business, a sports team.


[User] Please transcribe this text

[Assistant] You have to make sure that the troops understand that there may be short term sacrifice.


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[Assistant] Men may be killed for the cause.


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[Assistant] And that cause must, even in death, benefit those who may have to give that last full measure. And that, that may sound impossible, actually.


[User] Please transcribe this text

[Assistant] Because how can anyone benefit from their own death? And the answer


[User] Please transcribe this text

[Assistant] Is actually quite simple. When military personnel risk their lives, they do so to provide safety and security for their country.


[User] Please transcribe this text

[Assistant] And those individuals put their families above themselves and as a military leader, if you do see that a mission does not ultimately lead to the safety and security of the families of the people that you do lead, then it's your obligation to raise this up the chain of command and fix it.


[User] Please transcribe this text

[Assistant] Then the same thing holds true in business. As a leader, you must put the good of the troops above yourself.


[User] Please transcribe this text

[Assistant] Is that the overarching measurement of the success of a business is to be profitable.


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[Assistant] To maximize profit, one of the things that you do is you cut costs. And one of the


[User] Please transcribe this text

[Assistant] Easiest places to cut costs in any business is people.


[User] Please transcribe this text

[Assistant] You minimize what you're paying people or you get rid of people and then you maximize profit.


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[Assistant] So how can this leadership principle work? How can you take care of people while at the same time maximizing profitability? And the answer is that you have to look at the long game.


[User] Please transcribe this text

[Assistant] You have to see that the stronger you build a business, the more long-term stability you build and the more long-term stability you build, the more stability you build for your employees.


[User] Please transcribe this text

[Assistant] And when you're stable, that allows you to grow. And when you grow your business, the employees have the opportunity for growth.


[User] Please transcribe this text

[Assistant] And those opportunities improve the lives for everyone. For the employees, for their family, and thereby the whole community. That's what happens.


[User] Please transcribe this text

[Assistant] In the military, it can result in operations gone wrong. It can result in senseless strategies. And in the military, it can result in wasted lives.


[User] Please transcribe this text

[Assistant] Another kind of destruction in business, it can mean loss of growth, for sure.


[User] Please transcribe this text

[Assistant] It can mean loss of revenue, yes, it can mean loss of jobs, but eventually it can mean the collapsing.


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[Assistant] But the dollar must not trump the people. And it certainly must not.


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[Assistant] Regardless of your capitalistic goals.


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[Assistant] The dollar must not trump the communities that built the businesses in the first place.


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[Assistant] The pursuit of money must not jeopardize the very fabric of the country that gives us the promise for the unhindered pursuit of that money in the first place.


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[Assistant] And yet we've seen that take place. We've seen that take place in our own country.


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[Assistant] In places where making more money in the next financial quarter.


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[Assistant] Various parts of America at various times.


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[Assistant] And when that's happening, while the people at the top might build themselves a fortune, it's a fortune built.


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[Assistant] Who recognize the long term positive impact of growth and the long term positive impact of putting your people first.


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[Assistant] A business partner of mine. Happens to be a friend of mine. And his name is Pete Roberts. The founder of Origin USA. And once again, we are in the woods.


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[Assistant] In the foothills of Maine's Western Mountains.


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[Assistant] For our jujitsu immersion camp, which means it's time for us to record a podcast. And if you don't know Pete, then go back and listen to podcast 93 and then listen to podcast 141.


[User] Please transcribe this text

[Assistant] The standard is made in America, right? We see every single day, every single day, a corner that could be cut. We could make a compromise, and you know what? The profit margins would increase. The profit margins would increase a little bit. And, and every day, you and I get to see that.


[User] Please transcribe this text

[Assistant] And you're in it, you know, you're here, you get to see it, you know, five times a day, eight times a day, you see a decision that could be made. You know what? Hey, we could just get this thing instead. And the profit margins go up a little bit. And every day you hold the line.


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[Assistant] I think it was eight people when I, when I came, when we merged it was eight people.


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[Assistant] Yeah, you know, the uhm, and I was telling kind of the crew this the other day when we gave the tour.


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[Assistant] You know, I'm sitting here saying this stuff, right? And I'm talking about being greedy.


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[Assistant] And immediately if you go, okay, well this guy's not greedy.


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[Assistant] There's like a, there's like a point where you say, okay, well what does he believe in? And I actually, in my mind I was thinking that, cause here I am talking about, hey, you can't be greedy. And then I said, listen, I am


[User] Please transcribe this text

[Assistant] I love making money, like it's great, it's a great contest, it's a great way to keep score, you know, it's fun, right? And I'm absolutely a capitalist.


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[Assistant] There's such an easy line to draw. I don't even think it's that hard to draw. It's not like it's a hard decision to make and oh, I don't know what I should do. It's like, no. You make money, but you do the right thing. And you make sure that you're taking care of people. You're making sure you're making the right decisions. And that's what you do.


[User] Please transcribe this text

[Assistant] The cool thing about it, and this is where people make the mistake, is in the long run, in the long run, you'll do better. It's just like leadership, just like leadership. If you're taking care of your people, in the long run, they're gonna take care of you. And that's gonna be


[User] Please transcribe this text

[Assistant] The long term victory is going to be better than looking for the short term, hey I bark at you if you work for me and I bark at you and you go ahead and do it right now because you don't want to get in trouble, but you're looking for another job. Even though I got you to do what I want you to do, it doesn't matter. Long term I'm going to lose. And when I'm taking investment away from the people that actually support the community, where we are,


[User] Please transcribe this text

[Assistant] That's just a bad decision in the long run. And again, short term, it might look great. Long term, what does it look like? It's a bad deal. It's a bad deal for the community, which makes it a bad deal for the country. And if our country's having a hard time, well guess what? What have we got?


[User] Please transcribe this text

[Assistant] 100%. You've got abandoned mills and factories falling apart in these towns. 100%. So you just talked about growth. What have you seen from a leadership perspective? You've doubled in size.


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[Assistant] And I know I said to you the other day, I said, hey Pete, it's gonna get to a point where you're not gonna be able to really


[User] Please transcribe this text

[Assistant] Well, there's people that, you know, you, you're, you're just, you're just not sure. And you don't see them every day because you're busy, they're busy, they're working, you're working. So you start to, you start to rely on.


[User] Please transcribe this text

[Assistant] That's the way. That's yeaah. So there's a, there's a great example of decentralized command. And so that's now what you've had to do.


[User] Please transcribe this text

[Assistant] What has necessitated the, the doubling in size this year? And it's not just a doubling in people, because when you get people, what else do you need? You need space. So we got...


[User] Please transcribe this text

[Assistant] That's not, that's just, it's just not gonna work. But when someone realizes that they're having a huge impact with every part of their department and that their leadership is the most important thing in that department,


[User] Please transcribe this text

[Assistant] When they realize that and they start taking ownership of it.


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[Assistant] That has an impact, and that's what, it was good for, and I saw that early on. I saw that early on. You know, we did like a little, a little session. And, but, and people were asking me questions during the session.


[User] Please transcribe this text

[Assistant] Afterwards, you know people coming up. Hey, I wanted to want to ask this in front of everyone But what do you think about this? How should I handle that? And so the people are aware and that's I think that's one of the things that has me I'm not saying there's not growing pains because I mean, of course there's growing pains but most of the growing pains are are like, um,


[User] Please transcribe this text

[Assistant] Almost like physical growing pain. You know, like when your son grows four inches in six months and he says, you know, hey, my knees kind of hurt. That's just a physical, yes, it's going to hurt. You're growing. Sorry.


[User] Please transcribe this text

[Assistant] As far as, you know, the psychological trauma of all the, you know, brain damage about this and that, the other thing is very limited right now, which is amazing to see.


[User] Please transcribe this text

[Assistant] That's the same theory that we have with EF Overwatch, with, with hiring vets, with bringing vets in. Look, a veteran might not have worked in whatever industry you're in, but that person is hungry, they got leadership skills, they got discipline.


[User] Please transcribe this text

[Assistant] They, and especially the group that we got, we got, they, they study and train in extreme ownership and the principles. So they, they know how to lead.


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[Assistant] And we're getting the feedback that we're getting is phenomenal because people hire somebody and they go, you know, they feel like they're taking a little bit of a risk because the person it's, you know, it's this person that was in the, in the army for 21 years or this person who's been in the whatever industry.


[User] Please transcribe this text

[Assistant] The, the, the, the, the gas oil industry for 21 years. And you think, well...


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[Assistant] We should probably just hire the guy that kind of has experience, and we're finding over and over and over again, that guess what? You take that person that's really hungry, that has good leadership skills, they step into that role, they learn


[User] Please transcribe this text

[Assistant] This industry specific stuff, and they rock and roll. And I tell kids this all the time. Not kids, but college kids, college graduates, college graduates. If you're that person, that will work hard.


[User] Please transcribe this text

[Assistant] You can, there's so many companies, because I work with so many companies, they, there's a drought of people. No one's like, hey, yep, we got all the good, I've never.


[User] Please transcribe this text

[Assistant] I have never been to a company where they said, yep, we got all the good people we need. We don't need anyone else. We don't need anyone other good people. I've never heard anyone say anything close to that. Ever.


[User] Please transcribe this text

[Assistant] Even companies where you know people are banging on the door to get in, big tech companies that have, that have popcorn machines in the hallways. Oh yea, ping pong ping pong. I wanna work there, right? There's people banging on the door to get there. You know what those big tech companies say? They say, how do you think we could get better people that are willing to go hard?


[User] Please transcribe this text

[Assistant] So it's exactly what you're saying. If you're, if you look for someone, if you look for somebody that has that hunger and has that desire, and then they actually have to have it.


[User] Please transcribe this text

[Assistant] Yeah, I mean, I can literally never eat a donut again. If I do, I always think there's gonna be someone with an iPhone over there in the corner, and that's gonna be the viral video. The only viral video of Jocko won't be something that Echo made. It'll be me eating a donut.


[User] Please transcribe this text

[Assistant] Yeah, yeah, that would be, I've, I haven't been betrayed very much. In fact, I've only been betrayed one time. But if that, I would consider that.


[User] Please transcribe this text

[Assistant] What is, what is like the sweet part? The moist, like the really like almost wet part? That's like the, the honey.


[User] Please transcribe this text

[Assistant] There you go. That's Pete's mom's special recipe. Okay, so there's gotta be demand, there's gotta be something driving this growth, obviously. You know, and it's been a, it's been a continual kind of


[User] Please transcribe this text

[Assistant] There's just continual product invention, for lack of a better word. And one of the things, and you and I were talking this morning


[User] Please transcribe this text

[Assistant] I was holding, I was putting on, uh, I was getting another, uh, rift gi.


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[Assistant] And I know not everyone does jujitsu, but the Rift Gi is like, it's like a complete, it's like a new product. It's like it doesn't exist until now. And it's weird to say that about, I guess it'd be, I don't know, what's a good, what's a clothing product that like completely


[User] Please transcribe this text

[Assistant] Changed, like it didn't exist and now it does.


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[Assistant] Now you would, you're not gonna play with this whole thing anymore. Never wear anything else again. Right. And that's what the rift is like. You're not, you're not gonna, you're not gonna go, oh cool, I'm just gonna wear another gi today cause I have it. No, no, I just, I'm just gonna wear this gi. The...


[User] Please transcribe this text

[Assistant] The, the whole thing is engineered brand new. Yeaah. Right? You, I, did you, was the football jersey thing, like was that an inspiration for coming up with the Rift?


[User] Please transcribe this text

[Assistant] And that was, by the way, fresh out of the package. When you take any piece of clothing fresh out of the package, it, it, well, in my opinion, it all sucks coming out of the package. When you take it out of the package, you're, eh, you know, this doesn't, this thing is out of the package, it's brand new. And you put it on and it feels like,


[User] Please transcribe this text

[Assistant] Something like that. So that's like an example of product moving forward, making things, and this is the other kind of thing that is happening because of our sport.


[User] Please transcribe this text

[Assistant] Stuff has to be extremely durable, right? So you're making something that just doesn't feel good because you can make something that feels good. It has to be durable.


[User] Please transcribe this text

[Assistant] Yeah, so coming off of that and while you're working on that,


[User] Please transcribe this text

[Assistant] And I'm all, this is coming home from a trip where I was up here and seeing the factory and being, you know, just kind of, uh, in that spiritual high.


[User] Please transcribe this text

[Assistant] Like dedicated, like passionate about doing a good, like just seeing everything in action. And I was flying home, and I remember I was laid over somewhere.


[User] Please transcribe this text

[Assistant] And I'm sitting in the airport, and I'm just looking at everyone while I'm sitting there. And I see that, and I called you. And I said, hey Pete man.


[User] Please transcribe this text

[Assistant] And you said, yeaah. And I said, how many people do you know that do jiu-jitsu? And you're like, uhm.


[User] Please transcribe this text

[Assistant] I don't know, a hundred? And I was like, cool, how many people do you know that wear jeans? And you said, everyone. And I said, I'm in the airport right now, and eight out of ten people are wearing jeans. I remember that conversation.


[User] Please transcribe this text

[Assistant] From that conversation, what was the next step from there?


[User] Please transcribe this text

[Assistant] Yeah, it's weird too for me to, cause I never paid attention to it before. Right? But you noticed it. Oh yeah, no, as soon as I got it, I was looking at...


[User] Please transcribe this text

[Assistant] Other jeans that I had and saying, okay, here's what's different. I remember I'd be on like sending you pictures or here's, I didn't even know what a yoke was, but I realized it's like the part below the waistband where it gives you a little separation between the legs of the pants.


[User] Please transcribe this text

[Assistant] And I didn't, I never paid attention to it before in my life. But I looked at it, I was like, hey, this seems like it's a lot longer than mine right now. Is there a benefit to that? And you're like, well, here's the benefit.


[User] Please transcribe this text

[Assistant] And I said, well, here's the negative. The negative is I've got a pack, I've got a pocket on my hamstring right now instead of on my ass cheek, which is where it needs to be. Form by form and function. Right. So then it's like, okay, we can tighten that up. So the, the, the other thing that's weird about it that no, that I definitely don't think about is when you make it,


[User] Please transcribe this text

[Assistant] And when you say, okay, this is what we are going to produce and you pull the trigger on that, like that's what you're going to get. So it better be good. It's kind of like I do relate in the fact that when you publish a book and you're going to print a hundred thousand copies.


[User] Please transcribe this text

[Assistant] And then you open it up and you find a mistake. That's, that stings. And that's, that stings.


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[Assistant] We made some mistakes. And the mistake was somehow it was the fabric was starting to grow. Oh, grow. It was growing.


[User] Please transcribe this text

[Assistant] My son, my son has a pair, like one of these original ones, and he's, you know, I looked, I looked at him, I was like, yea, look at the thing, he's like, I don't care.


[User] Please transcribe this text

[Assistant] Cause he's, you think I don't care about what I look like? My son is just like, don't care. He's like, these are the best jeans, I'm just wearing them anyways. So the seam on the outside of his leg rolls towards his shin in the front. On one leg.


[User] Please transcribe this text

[Assistant] I don't know if you want me to say this or not, but I'm about to. We're gonna make another pair of jeans. That's gonna be...


[User] Please transcribe this text

[Assistant] Lighter weight. Now, Echo Charles, just for your FYI, the Jocko Me, I am requesting


[User] Please transcribe this text

[Assistant] Lightweight jeans. Okay, good. Kinda weird. Dichotomy. Yea, dichotomy. Don't want the lightweight hoodie. Want the lightweight jeans. Do you wanna know why? Yes. You know how many times my legs have been cold? You know how many times I've been like, oh,


[User] Please transcribe this text

[Assistant] So, lightweight jeans, that'll be the next.


[User] Please transcribe this text

[Assistant] Issued fatigues weren't durable enough for the combat operations that the SEALs were doing. And so, many of the SEALs in Vietnam wore jeans.


[User] Please transcribe this text

[Assistant] And so we're gonna make some jeans. We've got a cool name for them.


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[Assistant] Completely legit as they come as frogmen.


[User] Please transcribe this text

[Assistant] So the city slickers from the east went out west, saw the free range cowboys and said, yeah, and, and took that free spirit attitude back to the east coast. And there you go. I still got to prove it, but that's your theory. Yes. Yes. Now,


[User] Please transcribe this text

[Assistant] I remember this. Do you remember, do you remember like the Berlin Wall? Do you remember East Berlin as well as I do? From a child, I know you know about it now.


[User] Please transcribe this text

[Assistant] Yeah, cause what I remember, when I was a kid, you know, at my school, like kids would go on like a school trip to wherever. England, or...


[User] Please transcribe this text

[Assistant] Spain or something like that, like the Spanish class. There'd be kids that would go on a school trip. And...


[User] Please transcribe this text

[Assistant] What people would say is like, you gotta bring jeans, bring jeans, you can sell them. Yes. You can sell them. And there was like a black market to get those things into the eastern block countries. You could sell a pair of American, you know, standard American jeans that cost $16 at the grocery store or at the department store and you could bring them over and sell them for


[User] Please transcribe this text

[Assistant] I remember hearing that $100 and I had like two pairs of jeans or three pairs of jeans and I'm thinking hey can you take these can you try and get $100 for these things and that was


[User] Please transcribe this text

[Assistant] And that to me has always said that those people over there identified blue jeans like the, like you're saying the east coast. You look at the cowboy and said that's the spirit of freedom right there. And you know.


[User] Please transcribe this text

[Assistant] You know what I just realized? So I have a 10 year old daughter and she's been wearing, your daughter might be too old for this trend, but a lot of girls right now that are younger, maybe 6, 7, 8, 9, they wear basically


[User] Please transcribe this text

[Assistant] Like dry fit type outfit. Like that's the whole thing, right? And it all matches, looks like a weird tie-dye looking thing, and you know, my daughter must have had like three or four of them, and she would just rotate them, like that's just, just what, and her and all of her friends, they look like.


[User] Please transcribe this text

[Assistant] Somebody spilled crayons everywhere or something and that's what that's what they all that's kind of like and I think from a mom's perspective You know, it's real easy. You know, just there you go. You know, you just wear this and my other daughters my other daughters took her shopping and When she came home She says dad


[User] Please transcribe this text

[Assistant] We work shorts. Or if you're an eight year old girl, you wear these outfits, these matching little... What is it? Nylon? Is that what it is? What is it?


[User] Please transcribe this text

[Assistant] In, you know, in the big leagues, kind of. And she, you know that time you go through in your life where you're like, I'm a person? Yes. She looked like she had that kind of, I'm a person, I'm an individual, I'm a person. I got, I'm here.


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[Assistant] You know what I mean? You need to get genes. That's in my kids, that's in my kids psyche.


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[Assistant] That you, you know what? You get genes, and that's when you become an individual human, ready to take on the world. Dude, that's badass.


[User] Please transcribe this text

[Assistant] This is what I, this is something else I just realized. Think about this. Okay.


[User] Please transcribe this text

[Assistant] Do, do you have a, you get a pair of slacks, right? Get a pair of slacks. What's another word for that? Pants? Sure. Trousers. Trousers or whatever. You get a pair of pants. Those, if you just get a normal pair of pants, whatever.


[User] Please transcribe this text

[Assistant] They, they'll change a little bit over time. But basically the change that they go through,


[User] Please transcribe this text

[Assistant] If something happens to him, you have to go get another pair and you have to go through a period of time where they're not quite your genes yet. And you know what's crazy is, is- Except for those thin ones. Yeah, those thin ones. As soon as you get one of them on. Really legit.


[User] Please transcribe this text

[Assistant] Now, okay, jeans, we got that, we might have gone a little bit deep. I don't know, we were a little ripped. But hey, uh, alright, now the other thing you said is you put miles on boots. Yeaah. Now, this is a little bit of a reversal role, where I said to you like, hey bro,


[User] Please transcribe this text

[Assistant] Everyone wears jeans. You said to me, hey man, we need to make boots.


[User] Please transcribe this text

[Assistant] And that made me, that made me nervous. Because I look at boots, I said, hey man, like, these are, everyone's feet are different and it's hard to make and it's, you gotta, the sizes, I mean, you can't ham a pair of boots, like boots are what size they are.


[User] Please transcribe this text

[Assistant] And people complain about blisters and, you know, in a seal platoon, everybody wants a different kind of boots. So I was definitely...


[User] Please transcribe this text

[Assistant] More hesitant on the, on the, just the product itself.


[User] Please transcribe this text

[Assistant] I just need to clarify this. When you're talking about the community, what you're talking about is the actual community within which you live, within which our factory is, within which we have a pool of people. That's the community that actually have this skill set. And that's the part that I didn't appreciate and


[User] Please transcribe this text

[Assistant] As soon as you, you were like, hey, cause I'm thinking, how are we gonna make shoes? And you said, we got the people. And then I remember growing up, of course, who was up here? All these massive shoe manufacturers were up here. And I said, oh yea, obviously. Okay, check. Run. Exactly. Exactly.


[User] Please transcribe this text

[Assistant] Yeah, it's by the guy that made Nike. Exactly. Yeah. Shoe dog. But that's a common term.


[User] Please transcribe this text

[Assistant] You should have asked me too, because if you would have asked me that question, I would have said, oh yeaah, because you'd probably lose a little bit of, you'd lose a little bit of that shape in the, and the, what's the word? The ratios. The ratios as you go up.


[User] Please transcribe this text

[Assistant] That, that was a shocker to me. Like, it was like, take him out of the box. I was like, no way.


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[Assistant] Literally bringing machinery that's been shipped overseas, along with the jobs, literally


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[Assistant] We're bringing it back to America. Yep. Actually have.


[User] Please transcribe this text

[Assistant] It's badass. So what's the, where are we at right now? I know we have the, the leather for 400, 500 pairs.


[User] Please transcribe this text

[Assistant] No, it's, it's uh, classic. It's what boots, it's like boots. That's what they are. They're boots. Boots, man. And you know what they go well with?


[User] Please transcribe this text

[Assistant] Now, while we're doing all this, meanwhile, I'm out starting Jocko Publishing, you know, I have a, I'm like, hey man, by the way, I've got, you know, whatever, I'm gonna be, I got a hundred thousand books that, you know, I'm gonna need to get moved from place to place.


[User] Please transcribe this text

[Assistant] We have a fulfillment center, like you're like, yes, we do. And boom, all of a sudden, next thing you know, we got a fulfillment center. We got the warrior kid three. We got Mikey and the dragons there. You're, we just absorb that. It was like, it was one of those things that gave me the freedom to.


[User] Please transcribe this text

[Assistant] Tell my publisher, watch this. I'm publishing, you know, I got a publishing company, I watch this. And to have the freedom to be able to do that was phenomenal.


[User] Please transcribe this text

[Assistant] Because I knew, I was like, okay, well, we, I, I can make this happen because they're looking at it going, how the hell, where, where are you going to, where are you going to store a hundred thousand books? How are you going to?


[User] Please transcribe this text

[Assistant] Palatize books. Who's gonna use- Jocker, are you gonna be in a warehouse somewhere, palatizing books, you know, while you're trying to write another book and do all the other stuff that you're doing? That's not gonna work. So they're, in the back of their mind, they're thinking, I'm an idiot. Yeah, they're thinking it's impossible.


[User] Please transcribe this text

[Assistant] Which is, which is a common theme around here. People think things are impossible. And, you know, I, there's another thing I was saying the other day. And you were, you kind of reminded me of this. Of when you started down the path of, hey, I'm gonna make ease here. And all of a sudden they're telling you,


[User] Please transcribe this text

[Assistant] People are telling you it's impossible to do this. It's impossible to do this. And the reason that that...


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[Assistant] That that propaganda is out there is because the big corporations


[User] Please transcribe this text

[Assistant] The best answer that they can give to the American people when they say, hey, why are you shutting down this factory? The best answer that they can give is, oh, it's impossible to manufacture here.


[User] Please transcribe this text

[Assistant] That's what it is. It's impossible to manufacture here. That's their answer. That way they can save an extra 32 cents per item.


[User] Please transcribe this text

[Assistant] They're actually, with all the other costs, they're saving 32 cents an item by paying somebody over there a dollar a day and by taking a job from an American and sending it overseas. So the best answer that they can give isn't, well, we want to make an extra 32 cents an item. The best answer that they can give is, this is impossible to do here.


[User] Please transcribe this text

[Assistant] What does that do the kid? What does that do the kids kids?


[User] Please transcribe this text

[Assistant] Well that's where we're at right now. You can't do this. You can't do this in America. And another thing is, when it's like, I wanna build something, you can't do it. Think about that. You can't do it.


[User] Please transcribe this text

[Assistant] And that is an attitude that used to not even remotely exist in America. We were busy putting men on the moon and building the best cars and the best ships and the best planes in the world. And winning wars.


[User] Please transcribe this text

[Assistant] And getting after it. And all of a sudden, we're looking around going, uh, you can't, you can't, what's the fundamental for all that stuff? Build, build, build something. And all of a sudden, you're being told, you can't build something. The, oh, you have to manufacture overseas.


[User] Please transcribe this text

[Assistant] They manufacture better. No. No. This is our blood. We build things. And when you take that away from someone, what do they got? It's wrong. It's just wrong.


[User] Please transcribe this text

[Assistant] Yeah, the, and it doesn't stop there. We're, we're in a war on all fronts. You know, we got, on top of all this, we got Origin Labs. Yeah. And we've put out tons of new product at Origin Labs.


[User] Please transcribe this text

[Assistant] From, but you know, whatever. Me and Echo talk about that all the time. The new products. But from a business perspective, I think,


[User] Please transcribe this text

[Assistant] Uhm, one of the biggest challenges has been the go ready to drink in a can again.


[User] Please transcribe this text

[Assistant] It was one of these things where, hey, we wanna make a drink that gives you energy, but is not freaking horrible for you.


[User] Please transcribe this text

[Assistant] Which, which, which may seem like that's impossible.


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[Assistant] That's impossible because you need it to taste good. So it's gotta have sugar. You gotta have it not be refrigerated. So it's gotta be, have a bunch of chemicals in it to keep it from going spoiled.


[User] Please transcribe this text

[Assistant] And then you gotta put 8 billion grams of, of caffeine in it so it at least convinces a person that's drinking 10 billion grams of caffeine a day that this is actually hitting them. So it's all these, hey, that won't work. No, no, no.


[User] Please transcribe this text

[Assistant] That was the first thing. How do we actually make something that I could look at a person and be like, you should drink this. It is good for you to drink this. It will help you in your life, in your brain, in your athletic pursuits right now. That's a big step. It is.


[User] Please transcribe this text

[Assistant] Ever. I think if I gave my kid an energy drink, there would be mayhem in the world. Mayhem, yes.


[User] Please transcribe this text

[Assistant] And the other big one was, was how do we make these things stay fresh without the normal chemicals that they add to all these drinks


[User] Please transcribe this text

[Assistant] That keep them from, to keep them from being spoiled. Well that's like, let's do what they do with milk. Pasturize it. Pasturization. And so how many other drinks are there that you go into a store or you order or you pop open a can and it's pasteurized? What's the number of drinks like that? I think the number is zero. The number is zero.


[User] Please transcribe this text

[Assistant] Again, what's the, what's the business decision? The business decision, well...


[User] Please transcribe this text

[Assistant] It's gonna cost a lot more, yeaah. It's gonna cost a lot more to pasteurize these things.


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[Assistant] It's gonna cost a lot more to use monk fruit instead of whatever the freaking cancer carcinogens that they just pump into those things. No. We're gonna use the best ingredients. So, all those little decisions along the way. Hey, we could be wrong.


[User] Please transcribe this text

[Assistant] Well then, you might as well just say it's not really the podcast, it's the people that are listening to the podcast. Sure. It's not me, it's the people that are listening to the podcast that go, okay, yep, we're on board. That's what it is. Yeah. And so, thanks to everyone that...


[User] Please transcribe this text

[Assistant] My wife, the other day, I came home, and she says, do you have a Vitamix blender?


[User] Please transcribe this text

[Assistant] Or like a high speed blender, do you have one of those? We have the uhm, Blendtec. Is it Blendtec? Okay, one of those like, big high speed blenders. Oh, like the ninja.


[User] Please transcribe this text

[Assistant] I don't know, but it's a big, like, it's almost like an industrial blender. So I have one of those.


[User] Please transcribe this text

[Assistant] And the other day, but I normally don't use it. Cause I just use a shaker cup, right? When I'm making some mok of whatever flavor. So, and everyone in my family just uses a shaker cup. Occasionally someone decides to kick in the Vitamix.


[User] Please transcribe this text

[Assistant] So, I come home the other day, and my wife goes, you know, she's like, oh, hi, hi, and then she says, I had strawberry milk in the Vitamix.


[User] Please transcribe this text

[Assistant] And when I saw it, cause my wife, you know, she's a, she's a world, a worldly person, I guess, you know, she, she likes to kind of find palette and she likes diff, all different kinds of things. I'm not that right for me to be like, this tastes good. That has limited merit, right? Can I share, can I share the


[User] Please transcribe this text

[Assistant] So all that stuff together, I mean, it's, it's growth right now. When you look at the growth right now, I mean, do you see any hesitation in the growth?


[User] Please transcribe this text

[Assistant] Zero. Do you see acceleration in the growth? Yes. Are you nervous?


[User] Please transcribe this text

[Assistant] If we achieve this, what can we do next? Exactly. Where can we go from there? Exactly. I look at one thing that I like doing.


[User] Please transcribe this text

[Assistant] And I like being a part of. And one thing that I like about working with you.


[User] Please transcribe this text

[Assistant] But we can do it. And you're like, oh yes we can. You know? As opposed to,


[User] Please transcribe this text

[Assistant] The 9 reasons or the 12 reasons or the 47 reasons why, well you know there's this problem and there's that problem and there's this problem and there's that problem.


[User] Please transcribe this text

[Assistant] I'd never, I'd never hear that from you. I know you don't hear it from me. It's, it's, hey, this is where we're at.


[User] Please transcribe this text

[Assistant] This seems like it would be crazy to do. Let's do it. Yes. Here's how we can make it happen.


[User] Please transcribe this text

[Assistant] Seems like a good place to wrap it up. Echo Charles. Yes.


[User] Please transcribe this text

[Assistant] How's it going over there? Pretty cool. Speaking of getting to work, we like to work in various, various modalities.


[User] Please transcribe this text

[Assistant] Defensive capabilities. Yes. We want to train our strength. We want to train our reflexes.


[User] Please transcribe this text

[Assistant] I mean, we're just wanna train in a bunch of different modalities. Do you know anything that really helps across a broad spectrum of modalities like that? Echo Charles. Yes. And what would that be?


[User] Please transcribe this text

[Assistant] Well, I'm just saying we are, apparently we're improving our vocabulary tonight across the board. Yes, absolutely. We're using immersive modality. Dig it. Immersive modality. Dig it.


[User] Please transcribe this text

[Assistant] I don't know. All the other instruct, all the other black belts. If you had...


[User] Please transcribe this text

[Assistant] I think that's the primary mover in that gi feeling so good. I get that the cut is also...


[User] Please transcribe this text

[Assistant] A factor, but the bigger factor is that material, the textiles.


[User] Please transcribe this text

[Assistant] Then it's almost dry, right then. You could put it on the mat. So that's it. For anyone that had a ghee before,


[User] Please transcribe this text

[Assistant] Like, in five years, people will be like, oh yea, it used to suck, you used to have to, like, dry these things for...


[User] Please transcribe this text

[Assistant] No, because we can train more now. That's true. There we go. More training. You got it. Big time. Saving power. It's green. Right? It's green. To get a rift gi. Yeah, it's in the green direction.


[User] Please transcribe this text

[Assistant] When you have someone that is very focused on comfort, a little extra comfort goes a long way.


[User] Please transcribe this text

[Assistant] While you're here. Okay, I'm going to give you some scenarios. I just started Jiu Jitsu. I'm not looking to compete. I'm going to train three times a week. My budget is tight. What gi should I get?


[User] Please transcribe this text

[Assistant] Do you want to improve? No, I'm going to tell you, honestly, right now, if my budget was tight, I would wait an extra two months and get a rift. That's what I would do.


[User] Please transcribe this text

[Assistant] We got, uh, other clothes and we got supplements. All the different supplements.


[User] Please transcribe this text

[Assistant] Guys, there was, you almost got sick. I need like a hyper boost of...


[User] Please transcribe this text

[Assistant] You know, all the stuff that prevents you from getting sick. And Brian's like, cool, let me figure it out. We ran it.


[User] Please transcribe this text

[Assistant] And then I tested it and I'm like, okay, I've been traveling, whatever it was, six weeks, no sickness. That's, that's like, and when I say sick, you know, you, you know, when you travel and there's just like your nose, you just, you just like wake up, your mouth tastes like crap and you feel like you're about to get sick. That I don't like that. Yeah, I don't like that either. It's pulling you maybe not out of the game, but it's,


[User] Please transcribe this text

[Assistant] Infringing on the game. It's kind of jamming you up. Yeah, for sure. Infringement. Oh yeah. So there's all that stuff. Also. What? Mulk. Mulk.


[User] Please transcribe this text

[Assistant] Yeah, this isn't a meal replacement, right? This is it's own thing. And, and it's taste to me.


[User] Please transcribe this text

[Assistant] Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk, Monk


[User] Please transcribe this text

[Assistant] Ah. So that way I don't have to type out jujitsu with a hyphen in there every time. You know, you gotta change the keyboard. No, I just write JJ and it says jujitsu. Gotta be honest, I didn't even know you could do that. Yes, you can. So there's probably the two that...


[User] Please transcribe this text

[Assistant] You actually need just Mulk and Jujitsu. Because you type Mulk so often. I type Mulk so often and I type Jujitsu so often. Because even like responding on Twitter, it works. So I just hit JJ and it says Jujitsu.


[User] Please transcribe this text

[Assistant] Yeaah. Can't not say discipline. And I will say that, is it cheating that today I'm going on how many hours of sleep? Mmm, none.


[User] Please transcribe this text

[Assistant] Yeah, not a lot. And, and, and I was tired of coming, when you, when I said today, I was all planning, I was like, okay, tonight I'm gonna go to bed early. Oh. And I'm gonna go to sleep and I'm gonna wake up and I'm gonna feel great. And I said, so you want to record tomorrow? And you're like, what about tonight? In my, in my mind, I said to myself, damn, that sucks.


[User] Please transcribe this text

[Assistant] Dave Burke, Dave Burke, we recorded, yea, as a matter of fact, we recorded the two podcasts back to back and then took a couple days off and then recorded another two back to back and before each podcast he was taking.


[User] Please transcribe this text

[Assistant] 100%. Yeah, she was fired up. Echo looking jacked. There was another guy that had a good shirt on. Not approved. It was a ripoff. Did you see him? No, but that happens from time to time. And it's got, well if you see on Amazon there's a bunch of like ripoffs and one of them is like the whole good stuff.


[User] Please transcribe this text

[Assistant] Yeah, and it just says good really big but then everything else is really small and it's just an Amazon, you know, somebody's making Teespring or whatever. Yeah, yeah, so anyways and I I actually didn't say anything to him. Yeah, you know, I can't be like, bro


[User] Please transcribe this text

[Assistant] Various jujitsu things, you talk about business things, you talk about history things.


[User] Please transcribe this text

[Assistant] Would you say your podcast is kinda like my podcast minus war?


[User] Please transcribe this text

[Assistant] Yeah, no, it's a great podcast. It's called Hands in Daylight.


[User] Please transcribe this text

[Assistant] This podcast is called Jocko Podcast. Echo doesn't think you've subscribed yet. If you haven't, Echo is disappointed. He would like you to subscribe right now.


[User] Please transcribe this text

[Assistant] And it's a good subject, you know, you're like watching, they're giving, I mean, I like cars, right? Everyone likes cars, right? And they're test driving a car. And I was thinking, I was actually thinking, if Echo and I were doing this, it'd be kind of fun. Like, remember when we test drove a car? I was test driving a car, you happened to be with me. Yes. And it was kind of fun, right? Yeah. Yeah.


[User] Please transcribe this text

[Assistant] Now imagine if there was cameras in there and we were just talking about how cool that car was, right?


[User] Please transcribe this text

[Assistant] Uhm, and by the way, if you, you know, smash the like button and subscribe to us right now and go check our Patreon account, and I was just like, I stopped the video.


[User] Please transcribe this text

[Assistant] Where he was, he said, he told me live, like, hey, that's not funny anymore. So I was just about to do it again and I constrained myself.


[User] Please transcribe this text

[Assistant] Then there's a warrior kid podcast too. So don't forget about that for your kids. And don't forget about the irishoaksranch.com young Aiden making soap on his farm with American hands and American goats.


[User] Please transcribe this text

[Assistant] Running a business. He's now 13. He started it when he was like 11. So cool. He makes that soap. So you can stay clean.


[User] Please transcribe this text

[Assistant] That's awesome. Do you prefer if it's just like me talking or do you prefer if I talk while things explode in the background? I do like.


[User] Please transcribe this text

[Assistant] Psychological warfare. Little moments of weakness that you might experience during your day, in your brain, in your own little brain.


[User] Please transcribe this text

[Assistant] Little debates that are happening. The weak voice versus the strong voice. Sometimes the weak voice gets stronger and it needs to catch a beat down. That's when you press play on your iPhone.


[User] Please transcribe this text

[Assistant] That little psychological warfare track that tells you, no, you're not gonna skip leg day. You're gonna go get it. Psychological warfare.


[User] Please transcribe this text

[Assistant] That's MP3, iTunes, Google Play, all those MP3 platforms. If you want a visual version of that, that you can hang on a wall. Functional graphics.


[User] Please transcribe this text

[Assistant] Go to flipsidecanvas.com, Dakota Meyer, my brother.


[User] Please transcribe this text

[Assistant] He's making these canvases. And you know where they're made? Oh, they're made in America. Yep, that's right. What about?


[User] Please transcribe this text

[Assistant] Have you ever been in one of those kind of helicopters that he's on? No, freaks me out. That kind of helicopter, when you go into it, I've been in them before, they seem like, you remember when you built a model when you were a kid? Did you ever build a model when you were a kid and it was little plastic pieces and then you stuck them together with test tubes?


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[Assistant] It seems like this is one elevation above that. Just one. It seems like someone made this thing out of little erector set pieces. That's what it seems. That's what those helicopters feel like when you get in them and when you fly them. That's what they feel like. If you don't like flying, you're not going to be game for that.


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[Assistant] Oh yea, I guess, I guess we do. Yea, yea, yea. No, it looks awesome. Looks legit.


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[Assistant] Echo was, we, we had a long, we, we flew from California to Boston, we recorded our podcast in Boston, once we got done in Boston, we,


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[Assistant] Drove, it was a early, late night, early morning, drove to Maine.


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[Assistant] We stayed up late that night for some reason. Oh yeaah. Then we went to your house. We hung out. Then we went back.


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[Assistant] And so we got to bed, it wasn't that late of a night. We got to bed at like 10 o'clock, 10.30. So.


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[Assistant] I wake up in the morning, I'm in Maine, I'm stoked, I'm at the mountain training facility and I go downstairs, you got, and it was one of those things I just, I just figured out a good little workout with the equipment that Chad and I went, you guys had in a Bulgarian bag.


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[Assistant] 28 kilogram kettlebell, which is, which is in between, I have 24, I have 32. So I had a little meat, you know, just as a little mix it up. I was going to up the reps, you know, to try some other movements. And so I'm down there getting after it's 430.


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[Assistant] I'd get done with that, and I was cranking up some music. I was cranking up some rock and roll.


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[Assistant] Yep, Danzig. Yep, little, some Danzig, some Caius, and then it just plain whatever. I get done, I go upstairs, shower, get done, and I have two documents that I gotta edit, so I edit these documents, and it, you know, it takes a while, but two legit, full documents I'm editing, get done with that,


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[Assistant] And I look at my watch and Dean and Echo are still asleep.


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[Assistant] And at first I- No movement. So I sent him a text like, so I sent him a text like, hey are you guys alive? Like, kinda calling him out. Yeaah. And then I think to myself, wait a second, maybe they- it's been 14 hours. They must be dead.


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[Assistant] I kinda liked having the little intermediary. The problem is I can go overboard with stuff as we know. You just increase the reps till you die. No, no, no, just get like, I'll have every kettlebell imaginable.


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[Assistant] Yeah, you should be swinging a nice light weight cause you got your back situation. Swing a nice light weight and it is so good for you. Man, it feels good. You don't, here's the thing about kettlebell swings, you won't feel this cause you're going light, but you think to yourself, Oh, I got whatever. I got my 40 kilogram kettlebell.


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[Assistant] No factor, I'll swing this thing. You know, it's going to be pretty easy. And the first six of them,


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[Assistant] Concept 2, Motoring Machine. When you start, you're like, I'm gonna blast this thing out. And it takes a minute for your, for your, uh, energy system. What's that first energy system that you're using?


[User] Please transcribe this text

[Assistant] Yeah, like the ATP, that immediate sprint one, and you're like using that, but then it gets used up. Your anaerobic, that's what it is, your anaerobic system gets used up and then you're just sucking. But you think you're Superman for the first, you know.


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[Assistant] How many meters do you usually roll? It just depends what I'm doing. Just depends what I'm doing. You know, and I use it usually for sprinting. I'm usually not in there going for 20 minutes. I've been doing 30 minutes. When I couldn't run because my knee, I was rolling a little bit more and I was using minimum, I wasn't going full range of motion, but anyway, so how long are you going? I go 30 minutes. Yea, that's cool.


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[Assistant] Hey, I got some books. I got a new book, Leadership Strategy and Tactics, Field Manual, that is available for pre-order right now. If you want to get a first a dish, then you should order it right now. If you don't,


[User] Please transcribe this text

[Assistant] So it's, it's broken down like this. There's 80 chapters. Holy shit. So there's 80 chapters, but they're short. Got it. Hitting chapters where you go and it's all about leadership. It's, uh, my boss is micromanaging me. What do I do?


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[Assistant] And another thing is I used to be able to say, if someone said, hey, you know,


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[Assistant] Ma, if I got a guy that's, if I got a guy that's got a lot of potential, but he's not doing what he should be doing, what should I do? And I used to just be able to say, hey, just listen, you know, go listen to the podcast. And you, when there was 20 podcasts, it's like, oh cool, you know, you listen to the podcast. Now if I tell someone, oh, the answer is in the podcast, I'm basically,


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[Assistant] Assigning them over 500 hours of listing and that's just inappropriate, right? So I had to take all this information and like distill it down so you could just look it up. It's highly indexed. Okay. So you can just look up the subject and boom go. So totally practical.


[User] Please transcribe this text

[Assistant] You, you, you wanna, you don't get good at anything through one direction of training. How much better you, how much better you at an arm lock if you learn it from four different instructors?


[User] Please transcribe this text

[Assistant] Oh yea, you're way better. How much better are you at?


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[Assistant] Any learning a subject if you learn three books about a subject instead of one. Oh yea. Infinitely better. It's not just better.


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[Assistant] It's not, it's not, it's exponentially better because you're able to compare and contrast what you learned the first time with what you learned the second time. You see it from another angle. So you see it one dimensional?


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[Assistant] You see it two dimensional. On the third time you read a book about the same subject, you see it the third dimension. The fourth time, now you're seeing the fourth dimension of things and that continues to go. So all these things. So they need both. All these things are an effort to give the different


[User] Please transcribe this text

[Assistant] Perspectives and different angles on these subjects because the better you get at them, just like training jujitsu.


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[Assistant] If you, the more you, the more time you spend on bottom inside control, the better you get at handling it. The more time you spend dealing with different leadership problems, the better you get at it. The more different angles you can see, the better you get at it. So that's the purpose.


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[Assistant] I would say the initial idea was like, listen, people need to be able to apply these principles. They need, cause here's another thing. People read extreme ownership. They, they actually understand the principles. They can explain the principles back to you.


[User] Please transcribe this text

[Assistant] But as far as overlaying those principles and even overlaying the examples onto what they're dealing with, sometimes people, sometimes some people have a hard time


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[Assistant] Making those things overlay properly. And so here it is, instead of saying here's the principle, overlay it on your thing, it's like, here's what it will look like right now when you put it there. Yeaah.


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[Assistant] It's more, it's more direct. You don't have to, you can do less.


[User] Please transcribe this text

[Assistant] You can, you can, you can, it's just more direct.


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[Assistant] And you know that's pretty cool when you get, you know, when you've written a bunch of books and someone, this book is superb. That's, especially from a publisher that reads books all the time. And they don't have to send you that note. Like, this was from someone at the publishing company that doesn't...


[User] Please transcribe this text

[Assistant] Doesn't just send out notes, right? So it's pretty cool. So they probably read it and are applying the strategies. Yeah, yeah. They're probably like, okay, I'm gonna use this now. Yeah, totally.


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[Assistant] Uhm, I'll also wear the Warrior Kid 3, where there's a will.


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[Assistant] You can get that right now, Way of the Warrior Kid 1, Mark's Mission. How many people at camp, how many books, how many Warrior Kid books have you seen me sign at camp? All of them. Yea, all of them. I mean there's people after people after people after people. Those books are having such an incredible impact. It's so amazing to see.


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[Assistant] I don't think there's anything that makes me feel better at this point in my life than, than getting, showing us, a parent showing me a video of a little kid doing a pull up and then looking at the camera and saying, I'm a warrior kid. Yeah, that's badass. Just doesn't get any better than that. I've been signing war kids.


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[Assistant] Uh, yep, and then Discipline Equals Freedom Field Manual. That's another field manual. That one's directed at you. Individually.


[User] Please transcribe this text

[Assistant] How to get after it. The audio version is on mp3s, it's not on audible. Extreme ownership.


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[Assistant] And dichotomy leadership, the first two books where you learn the principles. You have to know the principles. If you don't know the principles, applying them, it doesn't make any sense to you. So extreme ownership and the dichotomy leadership, get these principles into your head so that you can apply them at your business, at your life. They work. They work. That's another thing I hear all the time from people.


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[Assistant] They say, you know, I've been using it. It works. It works. I'll give me specific examples of how it works. I had this, I had this customer call me and they said, blah, blah, blah, blah. And I said, you know what? That's my fault. And they said, you know what? I probably should have given you a better heads up. It works. It works.


[User] Please transcribe this text

[Assistant] We got our leadership consultancy, which is called Echelon Front. Go to echelonfront.com. If you have problems in your organization of any kind, of any kind, they are leadership problems.


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[Assistant] Maybe I don't do a great job of explaining that. Uhm, we work with the largest companies in the world. Yeaah. And we also work with smaller companies as well. And if you're so small,


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[Assistant] Think of the cost benefit and the ROI we get at origin, you get at origin because of the leadership. It's just the way it is. Yep. Yep. Absolutely. It's good. Awesome. Awesome stuff. Uhm, what else we got?


[User] Please transcribe this text

[Assistant] We got, so yea, if you can't come to, if you can't, if you can't hire us on front, go to the muster. The next one's taking place December 4th and 5th in Sydney. We're about to release the follow on dates for 2020 as soon as we can. The thing is, here's the deal, they all sell out.


[User] Please transcribe this text

[Assistant] They all sell out 100% and it's not like, hey, it's sold out, but we can fit in eight more people. No, it's sold out and no one else will be coming.


[User] Please transcribe this text

[Assistant] It looks like, it depends on the size of the venue, but it's anywhere between 700 and 850, but the Australian one, we have less. We have a smaller venue, we just couldn't get the size venue that we need, so we have less, but. So two in a million you're letting in. Yea, something like that.


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[Assistant] Uhm, yeaah. So come and check out The Monster, and then of course we have...


[User] Please transcribe this text

[Assistant] EF Overwatch, which we already talked about on this podcast, taking people that have experience in leadership and putting them into


[User] Please transcribe this text

[Assistant] Companies in the civilian sector. So if you're a company that needs leadership or you're a leader that needs to move on to your next mission in life, go to efoverwatch.com.


[User] Please transcribe this text

[Assistant] And if you haven't heard enough of us, if you haven't heard enough stories about jiu-jitsu, shoes, jeans,


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[Assistant] That's what you seem to do your most activity on. You think? Where do you think you do most activity on? Origins. Oh no, I'm saying


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[Assistant] Instagram. Yeah, Instagram. Instagram is where you do most of your interaction. Yes, I have. You do do Twitter. Yeah. Cause I, cause I throw Twitter at your direction. Yeah. People say, hey, when are the jeans coming out? I say, as soon as at origin BJJ releases them.


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[Assistant] So, and those two are at OriginUSA and then also at Pete M. Roberts. Yea, Pete.m.roberts. Oh, Pete.m.roberts. That's a pain in the ass, isn't it? Yea. Somehow, there's two people that got their names.


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[Assistant] One's name is at Echo Charles, and one's name is at Jocko Willink. And all the stuff that we're doing right now, we would not be doing any of it.


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[Assistant] Without our military out there protecting the freedoms that we have.


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[Assistant] And the border patrol and the secret service and all the first responders that are out there. You're the ones that are protecting us here at home and protecting our way of life. So thank you for what you do and to everyone else that's out there. There is much to be done.


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[Assistant] And I'll tell you what, no matter what you hear about how much competition there is in the world, the fact of the matter is there aren't that many people that are actually willing to do the work.


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[Assistant] And until next time, this is Pete Roberts and Echo and Jaco. Out.


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[Assistant] You know, when you see a guy in trouble in boxing, you know, like try to hug him. Even though that's not part of necessarily the boxing part, but oh yea, that's the thing, to get him out of trouble, so he can, how you say, like start using your brain and at least, you know.


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[Assistant] Yeah, well here's the thing, in Muay Thai, this is an actual, like, thing. You can't show when you, you get hurt. Right. Like if you get hit in the legs, legs, sucks too by the way. Oh yeah, yeah, yeah, yeah. Pretty much anything in the ribs sucks, 100%. But yeah, that knee, the, oh yeah, that's bad. But, you can't show pain in Muay Thai.


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[Assistant] Like literally that's kind of the rule, like if you show pain, it's like you fundamentally didn't follow the protocol, you know? You see what I'm saying? It's like an official thing. Because when they see the pain, they're just gonna go. If you go, oh dang that leg kick hurt, even if you just go like this, go.


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[Assistant] And that makes sense too because when you're over here like nine, no factor, you know, ten should be, incrementally should be consistent. You see what I'm saying?


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[Assistant] The way 9 was, 10 should have been a little bit more. Right? So the difference between 8 and 9, or even at least establish some sort of a pattern. You see what I'm saying? Like if the increment between 8 and 9 is like a 4, maybe 9 and 10 is like a 8. Okay, I dig it, but that is on that


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[Assistant] Yeah, we'll talk about jiu-jitsu. That's a good way to maintain discipline. So jiu-jitsu is one of those, what do you call it, you could call it a dichotomy because you have to have discipline to do jiu-jitsu and jiu-jitsu will kind of give you discipline. Oh, it'll prompt you.


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[Assistant] Good deal Dave Burke here talking about, you know, in the airplane, right, how you close the distance or whatever. So jiu-jitsu is one of those things.


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[Assistant] When you first learn self-defense, especially from the Gracie, uhm, that Gracie way, it's like there's three zones. There's the green zone, which is like you're out of range, essentially.


[User] Please transcribe this text

[Assistant] Then there's the other green zone when you're, like, too close. Cause you can't take effective punches, all the stuff, same thing, right? Then there's that red zone. So when you find yourself in your cave, when you're, what you're talking about, when you find yourself in that red zone, kinda,


[User] Please transcribe this text

[Assistant] Where you gotta react, you go to one of the green zones. In a plane, obviously to get to the far green zone is gonna take way more time so it doesn't seem like the logical thing.


[User] Please transcribe this text

[Assistant] Yeah, it's like unrealistic. In fact, you gotta essentially travel through the whole red zone to get to that grid. Same thing with Jiu Jitsu. If you're in the red zone, then again, I mean, it's easier to get out of distance than in a fighting situation than it would be in an airplane, I think.


[User] Please transcribe this text

[Assistant] Yeaah, and when you're untrained, it doesn't seem that obvious. Cause when I'm, look, I'm fighting with Dave Burke, he's punching me in the face, my first instinct isn't to go towards those punches. To the inside, you see what I'm saying? I mean, there's more to the training.


[User] Please transcribe this text

[Assistant] Yeah. But either way, the guy who goes in and closes the distance when they're in trouble, that's a trained person. Yeah, true. 100%.


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[Assistant] Hundred percent. Thousand instinctive, uh, uh, declaration. Okay. That number. So you were talking 90 something percent. High, high percentages. Realistically, it's high. I think 100 percent. Off the bat. Yea, you could be right. You could say everybody. Cause I'm. Who untrained. Yea, yea.


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[Assistant] No, but it's not when you're dealing with trained individuals, like basically manufactured scenarios, you know, and however chaotic the scenario is.


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[Assistant] In the wild. In the wild. Yeaah. Dave starts, like, being aggressive towards me, in one way or another, where it makes me uncomfortable. Oh, I'm leaving. 100%. Even if he doesn't even throw punches, he just starts getting aggressive. Oh, I'm leaving. Really. What do you call it? Fight or flight, right? Flight is like one of them.


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[Assistant] He starts punching me in the face. Oh, I'm leaving. I can get away from those punches or whatever, but if he's trained or if he knows I'm going to leave, ooh, there becomes the training. See what I'm saying? I'm trained. I know he's going to leave or something. I've been through that experience. See what I'm saying?


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[Assistant] A gi, a rash guard, and the desire to train, really. That's what it comes down to. Oh, and a place to train.


[User] Please transcribe this text

[Assistant] Yes, but as far as the geese and the rash guards, what kind of geese are you going to get? Cause that's still a question. Still a question.


[User] Please transcribe this text

[Assistant] This shouldn't be a question. Way less prevalent now, but if you don't know, you get an OriginGi. Where do you get them from? OriginMain.com. Dave Burke.


[User] Please transcribe this text

[Assistant] Yeaah, yeaah, those are good. Surprisingly fashionable. Not overly fashionable.


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[Assistant] Oh yea, 100%, but some people, maybe they don't know. You know, maybe I think most of us do, but yes, let's not forget that. That's the point.


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[Assistant] Cruel Oil, Joint Warfare, keep yourself physically in the game so you can do whatever. Lift, lift, jiu-jitsu, boom. Lifting. Oh yea. I'm just saying, lifting, that's great. Yea, yea, yea. See, even that, you're taking it for granted. No, yea. I got back into back squats, by the way. Oh.


[User] Please transcribe this text

[Assistant] Laying down in bed with my wife. That's right. I said it. And she even said, like, your legs look big right now. She didn't know I got back into back squats.


[User] Please transcribe this text

[Assistant] Yeah, so those supplements are outstanding. And, uh, yeah, keep yourself in the game. Get in the game, keep yourself in the game. That's how. Also, we have our own store. It's called JockoStore, just like you mentioned. JockoStore.com. This is where you can get the rash guards, t-shirts you want to represent while you're on the path. This is where you can get this stuff. The merch. The merch.


[User] Please transcribe this text

[Assistant] Correct. Okay. Not yet. Nonetheless, if you want merch, jocostore.com.


[User] Please transcribe this text

[Assistant] Yeah, well, you know, I am used to that comment, cause let's face it, sometimes man, it is. It is a little much, I get it, it's true. But, at the same time, it depends on what he meant overall. Like a little what? A little too loud? Or was it too oppressive?


[User] Please transcribe this text

[Assistant] Yeah, and that's a good point because it's like, it's one thing to like listen to it, let's say for the first, second, third time or whatever, and it's like, oh yeah, you're right, you're right, and you're fired up to sort of do it. But at the same time, you're not just getting like jocke-like, uhm,


[User] Please transcribe this text

[Assistant] I hate to say it, like motivating you to do it. He's motivating you with logic, don't get it wrong, but you still are getting motivated to do it. After a while, that actual logic gets embedded in your head.


[User] Please transcribe this text

[Assistant] Oh yeaah. You know the message, you know like, oh hey yeaah, like you don't feel like doing it, but you know you're supposed to do it, you know how you're gonna feel afterwards, and you know the results. And the thing is, that's a fact. So, you get reminded of it so many times, however many times you listen to it, then you're kinda like, oh yeaah, I kinda know that. So you can essentially tell yourself that. Yes.


[User] Please transcribe this text

[Assistant] Oh yeaah, big time. Also, Onnit, Onnit.com, slash Jocko, by the way, this is where you can get fitness gear, some good, I have this electrolyte supplement that I get, it's like a go-to by the way, it's like electrolyte minerals and what not. Anyway, get it from Onnit, and so the rings that you so strongly


[User] Please transcribe this text

[Assistant] How should I say? Recommended. Early on. Came in handy, so I brought him to my trip, to Koi. Yeah, here's the thing about those rings though, you have to kinda think ahead on where to hang them.


[User] Please transcribe this text

[Assistant] But nonetheless, the point is, it's not like, uh, squat, you can't just bring the squat rack to kawaii with you. You see what I'm saying? You gotta go to kawaii, seek one out or something like that. But the rings, they go with you. Boom, throw them in the suitcase. Bro, carry them.


[User] Please transcribe this text

[Assistant] Carry, literally carry the rings on the plane, whatever. So it's easy, you know. And then you can get, yea, that workout, not to mention the workouts from rings are gonna be a lot better than if you don't have rings. Uhm, anyway, get, get, there's a lot of stuff, good kettlebells on there.


[User] Please transcribe this text

[Assistant] Decorative, artistic kettlebells on there. That's where I get my, uhm, a lot of good stuff on there. Onnet.com slash jock.


[User] Please transcribe this text

[Assistant] I don't. Good to see Dave Burke here. Share time and space with him. Other than that. Amen. Carry on.


[User] Please transcribe this text

[Assistant] And how about when, if you can know all the right things to do, but if you lack the fortitude and discipline to do it. Yes. It does, like, how many doctors know all the right things about health, and yet maybe are not in great shape. So they know the things to do, but don't do the same kind of thing.


[User] Please transcribe this text

[Assistant] Well, it's funny though, I, when, as you've been reading this already, I've been thinking, wow, this is so concisely written, and the words are so carefully chosen. And then I thought, wait, this is, was this written? No, it wasn't written in English, it was written in German, yet it's translated so well.


[User] Please transcribe this text

[Assistant] I mean, relationships, how much do we talk on this, right? And there's this dichotomy between, I mean, detached emotionally, but not unemotional. You have to care and you have to know that you care. I mean...


[User] Please transcribe this text

[Assistant] But you know, he just touched on something real briefly about this contrarian mindset. There are, there are people who just walk around with a contrarian mindset. And it doesn't matter what gets said, like, they're always gonna be like, well, what?


[User] Please transcribe this text

[Assistant] And sometimes that other, that outside thought is, is a good angle to think about. But you, but he just said it, he goes real quick, he just goes, but you can't just be independent for the sake of being a contrarian, or however he just said that.


[User] Please transcribe this text

[Assistant] That's interesting though, cause we do have a thing in this military about the separation to a certain degree, right? This is saying, and so there's gonna be a balance there too, right? I mean, but you can't be in the ivory tower and totally disassociate. People are like, well who's that guy? I'll just get orders from that guy.


[User] Please transcribe this text

[Assistant] So, so it's interesting, it's touched on a few things here, which I think, you know, we get that because it's military makes total sense and, and talk about it when you want, but there's, you know, people I think struggle with how do you do that in business today? Oh, you know, HR and how do I get involved? You have to still find a way to do that appropriately because


[User] Please transcribe this text

[Assistant] No, no, no, I'm talking about getting in and knowing what's going on with your people and in their life and, and doing hard things together. You know, because I think a lot of people are like, well, you gotta show up on time, do this part of your job. It's like, well, how do you, how do you actually deepen those bonds in a company? Well, you gotta find ways to put people through difficult things together, through training, find events to do.


[User] Please transcribe this text

[Assistant] And that's our job as leaders, is to set that bar, and to set it even a little bit higher, and then, and then inspire and encourage and bring everybody along to try and get to that next level further than what they th- wait wait, oh 24 days? Yeah. Alright, okay boss, well alright. What am I gonna, what am I gonna feel just here? Wait a second, you really think this


[User] Please transcribe this text

[Assistant] You know how he would absorb like the strength of like, that's kind of, but like, you know, when a guy would quit, somehow I felt like I absorbed his, what was left of his power. And it actually, more like it inspired me, it inspired me to keep going. The fact that I could keep going and that guy couldn't, it just, I was like, okay, you know, I mean, it gave me more purpose.


[User] Please transcribe this text

[Assistant] If you took a knee, we wouldn't let you. Or we would just step in for you. Yeaah. But I don't see that happening.


[User] Please transcribe this text

[Assistant] I just disappeared for a second back to Ramadi and thought of that exactly happening, like in real life.


[User] Please transcribe this text

[Assistant] In those moments when there is things going on, you act and you can maneuver and aggressively solve a problem, even if you make a small mistake. It's, it's the default aggressive. Yes. Right? It's the complacency. Well, I sit back and articulate. No, I just steamrolled. Yes. You've got to make a call now.


[User] Please transcribe this text

[Assistant] No decision is a decision, first of all. No decision is a decision.


[User] Please transcribe this text

[Assistant] It, it might be the worst decision, sometimes no decision while I watch things develop might be the right call, but let's be clear, no decision is a decision.


[User] Please transcribe this text

[Assistant] And to be clear, this is in the, I don't know what to do right now. I'm in an unknown position, right?


[User] Please transcribe this text

[Assistant] You know, we're not talking about sheepishly going in directions here. We're talking about, I don't know what to do here. So I will.


[User] Please transcribe this text

[Assistant] But, in, in the smallest of a decision that I can make in that direction, and then I'm gonna reassess.


[User] Please transcribe this text

[Assistant] You know what's a really good, like, modern day example of that? You ever been sitting, like, using your map, like Google Maps or whatever, and if you're not moving in a direction, it sometimes doesn't know which direction you're going in.


[User] Please transcribe this text

[Assistant] It spins, right? It's like a step out of a hotel, and I'm like...


[User] Please transcribe this text

[Assistant] Which way am I supposed to go here? Dang it, this thing doesn't even know which way. So alright, you know what, I think it's that direction is where I'm supposed to go. So I start walking. As soon as I take ten steps, the map, the arrow orients itself and it's like, yep, you're going the right way. Sometimes I don't actually. It's like, oh no, you went the wrong way, idiot. I'm like, oh okay, cool, I'll turn around and go back the other way.


[User] Please transcribe this text

[Assistant] Yeah man, that's, hunker down, I'm secure, I'm safe.


[User] Please transcribe this text

[Assistant] I mean, it's like, hey, you know what? My kid gets stung by this bee like, you know, once a year.


[User] Please transcribe this text

[Assistant] Well we're gonna go in and get rid of the bee's nest. Alright, well we go in there. Well you guys got stung like twenty times. Well yea, cause we went in, and we actually are destroying the hornet's nest, so they're stinging us now even more. That's why it went up. And when we're done though, they're not gonna sting us at all. But for now, the numbers went up. That's exactly what happened when we went in there like that.


[User] Please transcribe this text

[Assistant] Right, but then so all of a sudden these things go up. Enemy attacks go up, right?


[User] Please transcribe this text

[Assistant] Where people were wearing some of their teammates out. And was talking to this company about how to do this. And I said, the mission is number one. That's our mission. Our mission is number one. But.


[User] Please transcribe this text

[Assistant] And so, you have to take care of your people, and you have to balance their, you know, how tired they are, whether they're being replenished.


[User] Please transcribe this text

[Assistant] But again, always in balance. But the mission is number one. But it takes the people and the team to accomplish the mission. So if you wear your team out, then you got nobody left to even accomplish the mission.


[User] Please transcribe this text

[Assistant] I don't know who said it, maybe it's even cliche in these days, but you know, the best defense is a good offense. So you're on defense, so you need to convert that to an offense. So if somebody attacks you, you're on defense.


[User] Please transcribe this text

[Assistant] Yeah, be an offense, for sure. Somebody attacks me first, I'm on defense. My best defense to that is to return with an offense.


[User] Please transcribe this text

[Assistant] You know, it's interesting about delaying. You were talking earlier about like, like the Russians. Oh, a little bit further, a little bit further, a little bit further.


[User] Please transcribe this text

[Assistant] And going on in this next couple of sentences, you feel, whether it's an enemy, whether it's a competitor, you know,


[User] Please transcribe this text

[Assistant] So let him keep using that energy, use that energy, and the troops are expending. It takes effort, logistical support to keep pushing, pushing, pushing, and you're spreading further and further and further away from, you know, home base where you've got all your support, and then...


[User] Please transcribe this text

[Assistant] When they're spread and they've expended their resources and they're down to just maybe the last of their fuel and their food, know it, boom, then you launch your counterattack.


[User] Please transcribe this text

[Assistant] Yeah, I mean that Red X implied at the time that, like, that was the target house as opposed to, hey, there's the center of the ring and it could be anywhere in there. You would have planned that mission completely differently.


[User] Please transcribe this text

[Assistant] Would you like to use my phone? No, I mean the thing is, yeaah, we gave him a good chunk of money, and you know, it was all documented, we had to account for all that, I mean, I remember dealing with the logistics of that, but, but the, but,


[User] Please transcribe this text

[Assistant] Nonetheless, I mean, it's still terrifying. Those people who hadn't done anything wrong all of a sudden have their door blown off. A bunch of Americans are already- Oh, it's absolutely horrible.


[User] Please transcribe this text

[Assistant] So many examples in life and in business on that too. People say something and you're like,


[User] Please transcribe this text

[Assistant] Well wait, did they say they, did they say they weren't gonna be there or did they say they didn't think they could be? Like, I mean, there's just so many conversations that you can have about whether it's marketing in your business, whether it's something you're doing with your family. Hey, just clarify for a second. Hey, wait.


[User] Please transcribe this text

[Assistant] What did they really say? Did they actually say this? Well, no, they didn't really say that. Oh, okay.


[User] Please transcribe this text

[Assistant] Actually, in the case of combat, or figuratively, before we start marching, let's just clarify real quick before we go pushing off in this direction.


[User] Please transcribe this text

[Assistant] All of this is just, is talking about preparing, you know, mindset, the troops, the tactics, the techniques, logistics, all of that. But now to, now to, okay, sooner or later, battle's gonna happen.


[User] Please transcribe this text

[Assistant] That's right. Relationships with people. People are not making logical decisions. You know when things get emotional? Whenever people are involved. Yes. Like that's it. Because that's just, there's all those dynamics of those relationships.


[User] Please transcribe this text

[Assistant] History and the way people talk and treat each other and it creates and then people become emotionally attached to their own plan and so he has to put it in the book to codify it as you've got to be able to unemotionally detach and analyze what is the best decision that is going to have the biggest impact on the battlefield or to impact the battlefield.


[User] Please transcribe this text

[Assistant] And then you change it. After you can do that, you can quickly analyze it, right? Yep, yep. That's how, like Boyd said, with the OODA loop, as quick as you can go through that OODA loop, the better you can outmaneuver.


[User] Please transcribe this text

[Assistant] And it's exactly what you said earlier. And I've been using this in business for years. It's a conversation because you can get to the bottom line quicker because so much of the communication is non-verbal. It's like tonality and if you can do it over a video of ETC or Zoom or Skype or whatever, great.