[User] Please transcribe this text

[Assistant] I thought like, man, if somebody else can be standing there with that shirt on, I could be standing there with that shirt on, you know? And I think pressure, I think those experiences just reveal who we really are.


[User] Please transcribe this text

[Assistant] Yeah, the water thing is legit, you know, I've had some, so, I mean, I was drowned in Afghanistan, uh, and,


[User] Please transcribe this text

[Assistant] Yeah, I had like some, I've had some- How'd that happen? I had some, uh,


[User] Please transcribe this text

[Assistant] There's a really, there's a mission that we needed to get done that had not been successful previously.


[User] Please transcribe this text

[Assistant] 100 meters of one inch tubular nylon all tied together in an Alice pack.


[User] Please transcribe this text

[Assistant] And uh, the plan was that I would go upstream and offset and then swim down to the other side, then pull the equipment, set off a hoist system so that, you know, we could zip line all this stuff and get everybody across. This sounds good. So it was like, uh, uh, you know, class four rapid way, way, way north. And uh, so.


[User] Please transcribe this text

[Assistant] It starts off, I'm down there. I got like my, my boots on, I got my stuff. This is my second time. Now I've been watching this thing, drone footage, all the things I've been observing this for a long time. I understood the flow of the river and there was a dog leg, which was like the point of no return.


[User] Please transcribe this text

[Assistant] Like if you went there, there was a huge cave and I would watch on the footage, like logs, like trees did go in there and like days later would be like, boop, like would come out. So I knew if I went in there that I wouldn't live. And, uh, so I go down there and.


[User] Please transcribe this text

[Assistant] I start going like upstream. So now this is the, you're executing the mission. Well, I'm doing the, I'm basically doing recon to see a proof of concept. And so we're down there. We got guys set up security the whole deal. I'm down there.


[User] Please transcribe this text

[Assistant] I'm like, whoa, this is like, I'm like in shorts and like, you know, this is like really wild place and there's huge cliffs. So there's only kind of one way in this wadi to the, to the, uh, to the river.


[User] Please transcribe this text

[Assistant] So I kind of started going up while I ended up getting like sucked into a cave that I couldn't see. It would just look like a dark spot on the, on the, on the aerial.


[User] Please transcribe this text

[Assistant] And they like let all the rope go. The rope gets all tangled up around me. I'm like a cat grabbing on the sides. Like I can't grab on anything. So I end up making it to the beach.


[User] Please transcribe this text

[Assistant] Now I can't, I can't get back. There's no way to get back unless I do that again. I'm not going in that cave. Nobody has any idea. It's like one o'clock in the morning. So finally I go up and I get the rope and.


[User] Please transcribe this text

[Assistant] Uhm, I get it taut and I'm on the beach and I'm like, I sit down and I have a rigger's belt on with a carabiner, my boots, fins, and, uh, no shirt and a pair of shorts and a speedo underneath.


[User] Please transcribe this text

[Assistant] So I'm like, okay, okay, okay, like, just like, just fucking Michael Phelps it, like, you can do it. And like, so I get into the water and I start like swimming as hard as I can and I was unprepared for the violence of that water. It literally swept me away.


[User] Please transcribe this text

[Assistant] And as I'm like flying down, I'm like, I kind of get...


[User] Please transcribe this text

[Assistant] Uh, like almost to where the dog leg is to get to the other side. And so everybody's like in this wadi there's guys up here on this mountain, these two mountains, and this is all like cliffs and it's kind of not cliffy on the other side. And you know, that was the plan. So as it's like turning like this, I kind of get to here and there's a boulder in the center.


[User] Please transcribe this text

[Assistant] And the rope goes right around the boulder, which just, they're holding an anchor and I just become like a flapping parachute and it just sucks me underneath and my feet go underneath a boulder.


[User] Please transcribe this text

[Assistant] And I had a UDT life vest on, so I pulled a little thing, which I've never done in my whole training. And I was like, and it just ripped right off. It was like a toy.


[User] Please transcribe this text

[Assistant] All this is happening very quick and I realized like I'm drowning and I try to unhook the Caribbean and I physically can't, I'm not strong enough and I'm no like crane puff. Like I couldn't physically, the current was so strong and I'm trapped.


[User] Please transcribe this text

[Assistant] No. And it was a stupid little like black issue like locking carabiner, you know, where I got to twist the thing a half turn and like, and I'm like, and I started like really, I started drowning and I started seeing like, you know, these kind of like, I guess like you would say a hallucination or whatever. I started like seeing all kinds of crazy images.


[User] Please transcribe this text

[Assistant] And I started feeling like I'm going out unconscious, like this is like the end. I remember saying like, please God, don't let me like drown in Afghanistan. And, and then meanwhile, these guys are like, everyone's piling down off the hill, like thinking I'm like dead.


[User] Please transcribe this text

[Assistant] They saw me like zip by and so they're heave hoeing and they're like heave hoeing, heave hoeing. There's a lot of rope.


[User] Please transcribe this text

[Assistant] So they end up like heave hoeing the rope off the rock and like I, right when I'm like about to totally just drown. And I remember the saying in Buzz, dry drowning is better than wet drowning. Dry drowning is better. I mean, don't breathe in because you can be resuscitated. But if you suck in.


[User] Please transcribe this text

[Assistant] Your toes, like all that water's gonna go in your lungs. You know, being a medic, like, too, and...


[User] Please transcribe this text

[Assistant] I just kept saying dry drowning is better than wet drowning and I just refused to breathe in and then all of a sudden I'm like


[User] Please transcribe this text

[Assistant] Pop up into the foam and I remember like gagging in and sucking all this foam and I'm like


[User] Please transcribe this text

[Assistant] And I just start washing down the river again. I'm just hitting rocks. I'm like doing cartwheels. I don't know which way is up and I'm, and I'm like screaming help, like.


[User] Please transcribe this text

[Assistant] To nobody. And, and I'm like, uh, like, and I remember I'm like breathing in foam and I, and I get to the other side.


[User] Please transcribe this text

[Assistant] Which they could not access me because of the terrain.


[User] Please transcribe this text

[Assistant] And I get to their side and I'm like, I'm on land and I start like crawling, you know, super fast to get up on shore. And then they just start dragging me on my face, right? They're like, hee.


[User] Please transcribe this text

[Assistant] Oh, like, and, and I'm like getting dragged back into the river. And so I get against this boulder. There's a lot of slack in the line. I do kind of like a squat, like, and I pop the beanie off and apparently everybody like fell down and they pull it back and they're like, he's alive. They thought I was dead. They thought I had drowned.


[User] Please transcribe this text

[Assistant] So now, I'm like, in my Speedo, with no shoes on or anything, in real bad guy land, like, and there's like, people with like, lights collecting driftwood, there's like, and so I'm like,


[User] Please transcribe this text

[Assistant] Because I saw it on Predator. And, and, I mean, that's really what I did. I remember, you know, like that scene, you know.


[User] Please transcribe this text

[Assistant] And, and so I cover myself in mud and I just lay there til like almost like, probably.


[User] Please transcribe this text

[Assistant] An hour before first light. And I'm like thinking, I'm going to be the first seal to ever be captured. Like, and I was like,


[User] Please transcribe this text

[Assistant] Ah, like fuck that. And I'm like, and I got like sticks and like rocks like piled up and I'm just like, and I'm freezing.


[User] Please transcribe this text

[Assistant] That like, one of the coldest moments I've ever been in my life.


[User] Please transcribe this text

[Assistant] I'm like laying there and then I see like some nods like lights and the guys that made it around come down there scanning the shore and I like popped out. I'm like, here's like mud dude with like, you know, cool guy. No, it was like a speedo on no shoes. Well, I had no shoes. So like they have my bag though. We got to get out of here now.


[User] Please transcribe this text

[Assistant] So I'm like, you know, we're hugging, like I thought you were dead or doing that whole thing. So I get my clothes on, I have no shoes on. And to tell you the truth, I don't remember walking back.


[User] Please transcribe this text

[Assistant] I think I just like blacked out or something like because I was so cold and I have my shoes on and I was so-


[User] Please transcribe this text

[Assistant] You know, I got my gun, got all my stuff, got everything. We go back, we get the base. One of the guys there, one of the OGA guys. Son's a team guy. He runs one of the branches now. Uhm.


[User] Please transcribe this text

[Assistant] So sun's up, we get back, and he was there. And he's like...


[User] Please transcribe this text

[Assistant] He's like in tears, he's like, you wanna have a drink so we go up and we go on the skiff and...


[User] Please transcribe this text

[Assistant] He's like, I thought you were dead. And I was like, why did we do this? Like this was terrible. Like we should have never done this. Like blah, blah, blah. So he gives me a drink. We have a drink and I go back to my room. I'm like, that was like, whoa. So back to like, open it up, whatever. Move on. Well, my team leader comes to me like a week later and he's like,


[User] Please transcribe this text

[Assistant] Hey brother, you think you could do that again? And I'm like, I'm like, sure, definitely. Like go in my room. I'm like, I'm so scared. I don't want to do that. Like that was the worst experience of my whole life. Like, ah.


[User] Please transcribe this text

[Assistant] But of course I'm like, yeah, I mean, definitely brother, like for sure. Like, so I started like watching all these YouTube videos and I started like river crossings, all this kind of stuff. I'm like, okay, like, and so I order all this equipment from the, um.


[User] Please transcribe this text

[Assistant] Pj's and all this stuff comes up, I got throwbacks, rescue stuff, I'm like, inflatables, protects, the whole deal.


[User] Please transcribe this text

[Assistant] Long story short, I go back down there to prove the concept and there was people down there. So we bagged ass, canked it. We didn't want to burn the air. Now everyone's hearing about this like water mission going down.


[User] Please transcribe this text

[Assistant] And the night we were supposed to go and execute, we never did do it.


[User] Please transcribe this text

[Assistant] And two hours before we left, I was switched out with Josh Harris, who drowned and died.


[User] Please transcribe this text

[Assistant] And I was right next to him. Yeah, so, there's a lot of little details in there I'll leave out, but it was, uh,


[User] Please transcribe this text

[Assistant] It was a bad deal. Yeaah. And uh, you know, that experience had an impact on me. For sure. Uh, and so when I did the Iron Man in 2012,


[User] Please transcribe this text

[Assistant] One of the reasons why I did Ironman was because as a free diver, I got into serious free diving, like serious. I've been as well on Mexico, I know all over the world.


[User] Please transcribe this text

[Assistant] When I was contracting and, but I started freediving in the teams. Uh, matter of fact, I came up with this whole thing called spearfishing PT, uh, cause we had surf PT and I was like, that's not fair. It's discriminating. Like we should have spearfishing PT.


[User] Please transcribe this text

[Assistant] I know that only lasted for like three weeks. Um, but yeah, so I, uh, I had developed even diving around the world. Like, I mean, I was going to very deep deaths, you know, 110 feet, like, uh, killing, you know, tuna and Panama and then I spent, you know, three weeks in Venezuela diving. I always had this wreck playing in my head.


[User] Please transcribe this text

[Assistant] And I'm out there and I started too far in advance for my skill. And then people started swimming over top of me. Like I was just a random buoy. I mean, they literally just kicked me in the face and just, there's 2,400 people just like swimming.


[User] Please transcribe this text

[Assistant] And I couldn't catch my breath, and I got kicked in the face, my goggles got kicked off, and I hit the guy, and I'm like, hey, guys, look out, like, the paddleboard's like, you need help, you know, like, the race is over, like, and I'm like, I can't breathe, I can't breathe, and I'm like, oh my god, I'm back.


[User] Please transcribe this text

[Assistant] And I remember this guy was like in a pa- I'll never forget it, he looks at me, he's in a panic like me.


[User] Please transcribe this text

[Assistant] And I'm like, not panicking panicking, but I'm just like, I can't catch my breath. Cause every time I tried to breathe, I'd get some like, you know, 45 year old lady's foot toe up my nose. And, and so he grabs onto me and he's holding onto me and I'm at this buoy. And I remember he's pushing me down. And the paddle boards are trying to get in. I'm like in this mix.


[User] Please transcribe this text

[Assistant] And I remember I just looked at him and I was just like, in that moment, I like faced it.


[User] Please transcribe this text

[Assistant] And this dude was like pulling me down and I just like grabbed him by his like rubber cap and I punched him between the shoulder blades as hard as I could. And he was just like this, like it was like electric shock, like hit him. And I was like, ah, I just like, ah, I just started like swimming and I, my wife has this great shot of me coming out. I look like.


[User] Please transcribe this text

[Assistant] I came out of the water and I was like, I was like totally terrified and, uh, but I never had another bout with that ever again. And, uh, it was a moment where I was like, I knew I had like, I had like finally like face that thing down, which was like playing in the back of my head. It was really weird.


[User] Please transcribe this text

[Assistant] Uh, when I would get into water situations where I'd be in drowning, which happened a lot, like in freedive spearfishing, you know?


[User] Please transcribe this text

[Assistant] Uh, so, and I never had another, another, had another issue again, so. It was, uh, it was a moment of my life that I'll, I will never forget. As long as I live. When we go offline, I'll tell you some more details, but.


[User] Please transcribe this text

[Assistant] Yeah, I mean, it just, uh, I mean, Michael is, so we just purchased this ranch. We've got a capital campaign going on. We've raised some money, uh, building a human development center there. So which will be, uh, it's a 10 person cold plunge, a 10 person sauna.


[User] Please transcribe this text

[Assistant] No, it's the earth. It's the earth. So like, if you ever, if, you know, I always tell people like, if you're having like anxiety or something like that, like, or you're just like, you know, sometimes you get that kind of like raciness or you feel like you gotta like down regulate a little bit.


[User] Please transcribe this text

[Assistant] Like the best thing you can go out is go outside, take your shoes off, stand on the ground, be in total silence and stand there and it usually goes away within like three to four minutes and then I just breathe.


[User] Please transcribe this text

[Assistant] It's very grounding. It, it, it grounds you. And so, you know, frequencies are super important. So we actually do sound with the guys. And, uh, last year the guy said it was our first year doing it.


[User] Please transcribe this text

[Assistant] Almost every guy said it was the most profound experience of their life. We have, uh, somebody that comes in and brings those sound bowls and they bring up the resonance outside on the ranch, like deep where the sweat lodge is. And it just vibrates it. And they do these bowls and it's like, some people it's so intense. They vomit from it. Uh,


[User] Please transcribe this text

[Assistant] Yeah, they're bowls and they stir them and they, each bowl produces a frequency and they can bring you up to the resonance which ground, it grounds you. And so uhm, you know, obviously like everything is frequency and everything is, is like, how are you looking at somebody on their iPhone?


[User] Please transcribe this text

[Assistant] Like how am I talking to you? How am I vibrating right now? And you are somehow interpreting what I'm saying in your brain. I'm literally vibrating to you. And somehow you're like, yeah, let's go do something. Right. Go over here. Like, and so, um,


[User] Please transcribe this text

[Assistant] You know, that's, that's, that sound therapy is something that, uh, it works. It's very, very powerful. Uh, if you've, if you've never tried it, there's probably places here. Go, go to a sound bath. They have all these bowls, all these things. They'll bring you in there.


[User] Please transcribe this text

[Assistant] And because your whole life is inundated with blue light and frequencies and Wi-Fi signals and all those kinds of things. So what you're doing is you're reestablishing a baseline.


[User] Please transcribe this text

[Assistant] So, so yeaah, so the ranch we're building the Human Development Center, we've got an arena going up, a 100 by 200 indoor arena, so we can expand kind of into the winter time. And, uh, and then the guys live in non-electric wood cabins with outdoor showers and an outhouse. Total minimalists. So, uhm.


[User] Please transcribe this text

[Assistant] Yeah, because right now, I mean, the guys are living in wall tents, uh, and everything's out, all the outdoor showers, all that kind of stuff. The ranch we bought has basically a tiny little cabin on it that, you know, Abraham Lincoln's contractor built and two pivots.


[User] Please transcribe this text

[Assistant] You know, and, uh, and a small shop that had no well or anything, so we popped in a well, we've done all this stuff, and so now we're raising money too.


[User] Please transcribe this text

[Assistant] To build that out and to expand the program, uh, to year round.


[User] Please transcribe this text

[Assistant] And, you know, my goal is not to have some big giant program. Like, I think that is the problem, is that everybody thinks there's like one institution that can do it all.


[User] Please transcribe this text

[Assistant] And, uh, my idea is to kind of get to a sweet spot, uh, with guys and then, you know, we're capturing data and then to go and to get other organizations to up level themselves and to begin to really start thinking about like,


[User] Please transcribe this text

[Assistant] Human development and bringing forth change rather than like me saying like I can do it all and I can build this huge thing and I, I, I wanna, I wanna network with people and have them scale up.


[User] Please transcribe this text

[Assistant] That people that are really serious about human development. And I think that will, I think we'll look back and this will be a hub of, uh, um, you know, it'll be a place where a spark formed and, uh, when people start looking at things different, because the guys that graduate this program, uh, you know, it's, uh,


[User] Please transcribe this text

[Assistant] They're, they're, they're changed. They're different. They're changed. You know what I mean? And, and so, um, I think that everybody deserves that opportunity, but I can't do it all. And I think that other people, like I said, there's 50,000 nonprofits in North America, you know, we spent $92 billion since 2012 and the end of 2020 and it's gotten worse.


[User] Please transcribe this text

[Assistant] Uhm, you know, and I'm sorry, and a lot of people like, you know, they hate me because I say, you know.


[User] Please transcribe this text

[Assistant] You know, you got organizations, they got Shetland ponies that you can take and they put sneakers on them and you walk them around town. Like my message is...


[User] Please transcribe this text

[Assistant] Fuck you, like that is, that doesn't, that doesn't do anything like, like it takes time and it takes commitment and maybe that's not for everybody and you'll have to walk your own path. But I think that as all these existing institutions, maybe I can find 10.


[User] Please transcribe this text

[Assistant] Maybe I can find 10 that are focused on human development. Maybe, maybe it's saying like, Hey, think about the change of a guy. You take a guy's 75 pounds overweight. He's on meds. He's like, but he wants to change and he's got the fire and you put them in a 10 week fight camp. Right. And then think about who that guy would be at the end of 10 weeks.


[User] Please transcribe this text

[Assistant] Right? Nutrition, diet, focus, meditation, ice baths, like working out, purpose, like feeling good, strong, like getting balanced, all those things. Like, I mean, it's, it's simple.


[User] Please transcribe this text

[Assistant] But it's, it's, it's, it takes effort and it takes work. And so my, my goal is to, is to start a new conversation and bringing people together about what it, you know, about restoring, um, you know, these guys back to the dignity of who they are. It's crazy.


[User] Please transcribe this text

[Assistant] And he overcame. Right? I mean, that is the essence. Obstacle course races. Like, I mean, we, so, so set that challenge in front of yourself. I think we can like unite together, do different. For me, like, I never thought, you know, we bought a ranch for 3 million bucks. I met this guy.


[User] Please transcribe this text

[Assistant] He was delivering hay. I started talking to him. He goes, Oh, my dad might be selling his ranch. You should meet him. Are you looking for a ranch? I'm like, sure. Yeah, definitely. We worked seven years with no ranch. Leased everything, set it up every year, mobile gypsy camp. It was a living hell. Imagine 70 horses, not owning one 16th of an acre was a nightmare.


[User] Please transcribe this text

[Assistant] And most people never saw that. And so here I am like, going to this guy's place and I sit down with a cup of coffee, you know, big business guy. I sit down and I'm like, he's like, so are you interested in the ranch?


[User] Please transcribe this text

[Assistant] So then like a year later, he calls me up. He's like, I'm definitely going to sell the ranch. Are you interested? And I was like, absolutely. So I ride down there in my motorcycle and I'm like, I sit down with him. He pours me a cup of coffee.


[User] Please transcribe this text

[Assistant] Cause I was like, it was like the jerk store with like, you know, with, with George Costanza, you know, I was like, thought of this, this comeback like the whole year. And he's like, well, I said, I'll give you my word, give me an opportunity and I'll get it. And.


[User] Please transcribe this text

[Assistant] I didn't have any of that kind of resources so we ended up getting a loan. What year was that? That was last year. So you got a loan again.


[User] Please transcribe this text

[Assistant] Yeah, yeah, we got a loan. Yeah, we got a loan on the ranch. And so, uh, and I raised a million and five from various donors and put the, you know, down payment or whatever, took a loan out and you know, we just launched a four year capital campaign to build a ranch out. So some 7.5 million bucks over four years. And, uh, and then, you know, the funny thing is about nonprofits is that I don't own it.


[User] Please transcribe this text

[Assistant] I'm basically, even though I'm the founder, I'm just an employee. I'll never have those assets, like if the whole thing dissolved tomorrow goes to either the state or to another non-profit.


[User] Please transcribe this text

[Assistant] And so, I exist in this solely for the development and betterment of my fellow man.


[User] Please transcribe this text

[Assistant] And I think that, you know, whether it's a veteran or it's a stay at home mom or somebody recovering from getting ran over by a dump truck or whatever it is, uhm, I think that people are gonna once again begin looking, uhm,


[User] Please transcribe this text

[Assistant] To, to partake in that hero's journey and that journey of self discovery to get out of the places, um, that they're currently in. And so that's, that's my goal. And we're capturing data. We're working with the university to get results and stuff like that so that I can go to other nonprofits and sit down with that person and say, listen.


[User] Please transcribe this text

[Assistant] I know you give $5,000 to critically injured soldiers. I also know that you have $290 million in the bank because your financials are public and online as a nonprofit.


[User] Please transcribe this text

[Assistant] Maybe you could run a program that actually does something for people beyond, you know...


[User] Please transcribe this text

[Assistant] Maybe we can do something to better mankind. You know, maybe we can do something to level up


[User] Please transcribe this text

[Assistant] You know, society, our society, our community in a way and, and stop giving handouts and start, you know, giving hand ups. You know, I think that handouts are a total failure. I think, yeah, of course people have things and stuff like that, you know, critical things, but like for the most part, like you have to own it.


[User] Please transcribe this text

[Assistant] You have to earn it and you have to own it. And I think we get in the opportunity business and we get out of the handout business. Oh, you served? Come on and float in a tube.


[User] Please transcribe this text

[Assistant] Uhm, and, and, and maybe I'm gonna give you an opportunity to change your own life, but you're gonna have to do the work. And we get back in the opportunity business.


[User] Please transcribe this text

[Assistant] That's, that's what I want to see happen. And then hopefully, you know, uh, you know, when the meteorite hits the world and dinosaurs come back or everything like that, it'll be like a plaque somewhere. It was like, he tried to do good, but it was futile. They destroyed themselves.


[User] Please transcribe this text

[Assistant] Uh, you know, we're gonna start a cattle company, farm to table, you know, and I think that like the care of the animal from the moment it's born, living and dying on the ranch, treating that animal with respect,


[User] Please transcribe this text

[Assistant] Uhm, you know, if you've ever been to mass agriculture and you saw what it's really about, it's one of the most disturbing things that you've ever seen in your life. And if you've ever been to a slaughterhouse or a packing plant where they're doing a thousand head a day,


[User] Please transcribe this text

[Assistant] Teaching people how to do that, you know, integrating that and then selling that beef to


[User] Please transcribe this text

[Assistant] I think like, to me, food, like where your food comes from is so important and it's so critical to the wellness of the individual. You can't expect to be happy if you're eating, you know, uh,


[User] Please transcribe this text

[Assistant] Cheez-its and garbage and all those kinds, it all is tied together. Your body is the subconscious mind and even down to the food that you eat. And you know what? I started getting exposed to this world and I started seeing things. I was like, man, this is like rough.


[User] Please transcribe this text

[Assistant] Like when you really see what's happening with the animals and those kind of things. And listen, I'm not like, you know, out there like.


[User] Please transcribe this text

[Assistant] You know, whatever, like an activist or anything like that, but I'm like, there's a better way. Like the natives did it right. You know, they, they harvested, they took what they wanted.


[User] Please transcribe this text

[Assistant] They used every component of the ant. Think about the waste that we have. They only take the best cuts. Everything's dog food or this or that or like.


[User] Please transcribe this text

[Assistant] And so for me, it's like butchering the whole animal, using the bones to create bone bra, taking the hides and, and making boxing gloves and American made boxing gloves with the hides and like, um,


[User] Please transcribe this text

[Assistant] Taking all the fat, taking all those things, taking the bones, making biochar out of them, right? So like using that as a, as a organic fertilizer.


[User] Please transcribe this text

[Assistant] That we could use on the ranch and we could give away and share with other people.


[User] Please transcribe this text

[Assistant] Using the whole animal and teaching guys those things because when they become connected to their food, they start to understand the system that they're a part of. You know, I tell people the whole world is like your life is held together by a wire. Okay. A wire. So like if the wire breaks.


[User] Please transcribe this text

[Assistant] Meaning like, the power goes out. Millions will die within weeks. From a wire.


[User] Please transcribe this text

[Assistant] A cable breaks. The internet goes out and millions die. And I think that


[User] Please transcribe this text

[Assistant] So many guys like come and they realize and they change their whole lives because they start to realize the role that we play in this system and how, you know, how everything is now handed to you.


[User] Please transcribe this text

[Assistant] And you take for granted all those aspects. Um, and so my goal is to stand up that, that system and that human development program and then begin to get other people to do the same thing. And I want to expand a community, you know, and that's my goal. So that's what's going on with the beef.


[User] Please transcribe this text

[Assistant] I tell people, I'm like, if you look at Mao during the Chinese Industrial Revolution, the Great Leap Forward, Mao knew


[User] Please transcribe this text

[Assistant] That he needed nuclear technology. There's been five emperors in China. Emperors, that's what I'll call them. Dictators, whatever. Leaders, great ones, whatever. Dragonlords. So like, microaggression. And so.


[User] Please transcribe this text

[Assistant] Alright, they understand that by, by enslaving their own people for cheap labor, because Americans exist for consumption.


[User] Please transcribe this text

[Assistant] And, you know, it's like my house, I go in there, how many, how much shit do I need, right? Ah, it's cheap, it's only three bucks, another potato peeler. You never know.


[User] Please transcribe this text

[Assistant] I was like, if you look at them, they're smart because what they did is they understood the American psychology. They understand that Americans are overconfident because from childhood they're told, you're the best.


[User] Please transcribe this text

[Assistant] You're good. You get praised for things you never deserved. They're, they're entitled and lazy. Chinese are the opposite, right? So they're like marching forward to their 5,000 year destiny.


[User] Please transcribe this text

[Assistant] And so, what do we do? We outsource everything to them for super cheap goods and in turn, handcuff ourselves to them.


[User] Please transcribe this text

[Assistant] Right? Including our medications. The world's most critical medications are made in China.


[User] Please transcribe this text

[Assistant] And so, you know, China is on the move, and their military is now expeditionary. They're providing aid to foreign countries, they've got their jets, and they've got hypersonic missiles, and let me tell you something, they're not over here, like, trying to pass the PT test. Okay? Oh, didn't, you know, gotta go to FEP.


[User] Please transcribe this text

[Assistant] Because I didn't make it. By the way, my rights matter. You don't tow the line in the Chinese army. You wind up as biochar, okay? They don't, no need for you. And Xi Jinping said that


[User] Please transcribe this text

[Assistant] You know, if we try to stand against the Chinese, this was two months ago in a live speech, he said on their show of force and he said, you will meet a great wall of steel made by 1.8 billion Chinese that are unified.


[User] Please transcribe this text

[Assistant] And who are they in lockstep with? The Russians.


[User] Please transcribe this text

[Assistant] Right? And, and because they see the United States dwindling because consumption, consumerism, entitlement, overconfidence, uh, and, and, and this desire to tell people what's right and wrong. You know, like we have these things and then the, what happened in Afghanistan, right? We're no longer a force for good.


[User] Please transcribe this text

[Assistant] We are, we better rethink, because this enemy is not like an Afghani running around in pajamas.


[User] Please transcribe this text

[Assistant] These dudes are probably genetically modified. Who knows what they're going to do? They might unzip their fake Chinese bodies and come out and just be like, who knows, right? We, they are genetically modifying super soldiers Forbes just, or was it a time or whatever, just had a thing on them. So we are facing a time right now.


[User] Please transcribe this text

[Assistant] Where this entitlement and all these things that we have are coming home to roost on us. And, you know, buyer beware.


[User] Please transcribe this text

[Assistant] Because if the cable breaks, if the earth even burps, okay, if it just rumbles in the wrong place and the power goes out for say two months.


[User] Please transcribe this text

[Assistant] Millions upon mill- there won't be enough excavators to dig the holes for the bodies that will burn. People can say, oh no. But it's the truth.


[User] Please transcribe this text

[Assistant] Think about it, if you're living in a 25 million dollar high rise on the 98th floor, and the power goes out.


[User] Please transcribe this text

[Assistant] By time you make it down, every store will be gone, all the food will be gone, there will be no water, your well pumps won't work. Just think about it. Life is held together by a cable. And we never think that that cable is going to ever break. And you know who's holding part of that cable? Network is China.


[User] Please transcribe this text

[Assistant] And I don't think that China would have picked a fight with us, but I think we've picked a fight with them. And because here we are just bloating, bloating, bloating, bloating, bloating and, and, and they're refining, refining, refining, refining, refining. So, I mean, if, if Putin invades Ukraine.


[User] Please transcribe this text

[Assistant] I bet you, I bet you see China and China go after Taiwan simultaneously. I wouldn't be surprised. And then they could launch hypersonic missiles and vaporize our fleet in two seconds. And then it's either go nuclear or stand


[User] Please transcribe this text

[Assistant] And I think what he's doing, he's looking at Biden, who's compromised, and he is...


[User] Please transcribe this text

[Assistant] It, uh, it breaks, it breaks my heart and Russia has a bone to pick because think about it. We Eisenhower screwed them over because we're supposed to pay them all that money.


[User] Please transcribe this text

[Assistant] And we never did. And then we chased him over to Afghanistan, caused problems over there, whooped on him over there, did the Cold War, ripped the walls down.


[User] Please transcribe this text

[Assistant] Crushed your economy, did all these things, right? And now we're telling them, oh, you can't go across those borders. And they're just like...


[User] Please transcribe this text

[Assistant] Our guts are ripped out. I mean, think about 20 year war.


[User] Please transcribe this text

[Assistant] You think, you think about like the United States, there was a USA article last year, it's, it's worth checking out, even though they're kind of like whatever. But like, they have, uh, uh, article with a moving map on it called the cost of war. If you go, if you look it up or DuckDuckGo or whatever, brave it.


[User] Please transcribe this text

[Assistant] You will see a moving map and it shows last year the United States, you know, waged war in 88 countries. Okay. So we, we had, we had an 88 countries. So we're getting, look at the British empire. They got so spread, so thin in so many places.


[User] Please transcribe this text

[Assistant] It's gonna kill you, right? And, and so America has become super extended and I think we need to


[User] Please transcribe this text

[Assistant] Restore what it means to be an American. Like, I think we've lost, I think that term is synonymous with the wrong things. And being a patriot is synonymous with the wrong things. And you think patriot, you think like, dude riding a jacked up side by side like, woo! Like, freedom! Like, no!


[User] Please transcribe this text

[Assistant] There is no freedom. There's only free. And that's what a merit, freedom means that someone's affording you that. To me, free is an inalienable right. Is, is, is to live like,


[User] Please transcribe this text

[Assistant] It's like Lenin said, you give them a rope and let them pull it around their neck and they'll hang themselves. Matter of fact, they sold us the rope.


[User] Please transcribe this text

[Assistant] And we put it around our necks. And so I hope, I hope we can change. I hope the noise can quiet down because if people got serious, just, you change the world by changing yourself.


[User] Please transcribe this text

[Assistant] That's the thing, there's not these big grandiose ideas where I get out there and I'm like, you have this huge idea. The idea is that


[User] Please transcribe this text

[Assistant] On the really macro scale, I change myself. And when I change myself, I change the things around me. And when the people around me change themselves, the things around me change. And that's how mass change happens.


[User] Please transcribe this text

[Assistant] Uhm, it happens inversely as well. And so, you know, uh, change for the negative.


[User] Please transcribe this text

[Assistant] And I think like to restore what it means to be American, to be able to walk down the street and to be able to grab somebody by the hand, to be united, to, uh, um, to restore it kind of that, that, that viewpoint of, of what's made us so great is,


[User] Please transcribe this text

[Assistant] Is the, is, is the common thread that runs through the hearts of every single one of us and, and we have to put all those things aside, all these projections aside and get back to the basics of what it means to be a human. And I think that we can come back from this. Do I think we will? I don't know. Um, I don't know, but if we don't,


[User] Please transcribe this text

[Assistant] Uhm, it will happen to us and, uh, and it will be more swift and more violent than we could ever imagine, whether it comes from the planet or whether it comes from another nation. Uhm, the time to change is now, is right now and, and, and to readjust. So.


[User] Please transcribe this text

[Assistant] We are so disconnected from each other. Just trying to walk out the door of the bus to the rental car company. People are shoving each other just to get out first so they can


[User] Please transcribe this text

[Assistant] Do what? Be one step in front of the other guy? Right? Like, that's not who we are as a nation. That's what makes us different. And we gotta get, we gotta get back to those cores, core values.


[User] Please transcribe this text

[Assistant] Look, you know, you know what's really funny about that is I've had so many run ins with bears at this point in the game. I look back at that one and it's kind of makes me chuckle. I mean, I've had, you know, we had a bear come out, horse go off a cliff and getting impaled. Like, I mean, I've run into them archery hunting all the time.


[User] Please transcribe this text

[Assistant] And now I'm like my black bear story when I was like a teenager coming back from my dark years.


[User] Please transcribe this text

[Assistant] A grizzly bear is like, you feel like you're hunted, but yeaah, no, what had happened was I was out hiking, uhm, I was kind of just like, you know, here I am returning from, you know, this kind of childhood, uhm, you know, I guess you could say prodigal son kind of experience, and,


[User] Please transcribe this text

[Assistant] And, and, and I was actually very terrified at the time. Uh, I was like, oh my God, like, here's this thing. I'm laying in my sleeping bag and he's just kind of sniffing around, sniffing around. He's walking around. And that's what really like, I started thinking about my life. He got my food. I didn't have it wrapped up properly. It's my food. And.


[User] Please transcribe this text

[Assistant] So anyway, that experience right there, like when I came back, I finished my hike with no food. It was like a three day hike. So two nights and three days total.


[User] Please transcribe this text

[Assistant] And that was on my first night. And that whole time I reflected on what did I want my life to be. And so that was a real pivotal moment in my life that, that little black bear came in and, and made me think about the fragility of my own life. Um, you know, and it, and I'll tell you, like, there's nothing more, uh, that feeling in the wilderness of,


[User] Please transcribe this text

[Assistant] Wilderness is no mercy. You know, it has only rule and only law. It has no mercy. There is no quality in nature.


[User] Please transcribe this text

[Assistant] There's an honesty that happens, you know, and I discovered that honesty really for, um, because I was a lost person, you know, and I, I did feel like I was invincible. And so that little black bear kind of brought it in, made me have my Swiss army knife and made me feel my own fragility. So that's what kind of led me to taking the next step to change.


[User] Please transcribe this text

[Assistant] Most of the time the bears will stop, kind of like look, sometimes they'll stand up and then they'll usually, when they see the horses, they don't like the horses. When you're alone by yourself, that is a completely different story.


[User] Please transcribe this text

[Assistant] And one of the guys, one of the cowboys was in front of me and he...


[User] Please transcribe this text

[Assistant] And when he did the, the horse spooked when the bear moved and he went off the side and it was very steep and the horse kind of locked up his hindquarters and then took a jump, locked up his hindquarters and then there was like one huge like Douglas fir with a giant


[User] Please transcribe this text

[Assistant] Timber, or uhm, bow sticking out that was like pointed and when the horse leaped, you know, at that kind of steep grade.


[User] Please transcribe this text

[Assistant] It gained a lot of altitude and it landed directly onto that thing and it went through its stomach and out its side.


[User] Please transcribe this text

[Assistant] And it would made the most horrible noise I've ever heard a horse make in my life.


[User] Please transcribe this text

[Assistant] And it was like waaah, like, and it was bel- like making this bellowing sound that the cowboy flips off, peels the head stall off the horse. Everyone's like screaming like, my god. So I'm like, I like.


[User] Please transcribe this text

[Assistant] Jump off my, uh, my horse. I just leave the mules loose and I start like kind of trying to get down to them and the horse is like kicking and blood is like pumping out. It's hitting me in my face. I mean, it's a large animal and, uh.


[User] Please transcribe this text

[Assistant] I'm trying to get him up off this thing and the cowboy's kind of heads dazed and he's like there and I was like, I need help getting this horse up. We're trying to stop the bleeding. Like, you know, I'm like, and then the horse died. He died like probably like within 10 seconds, bled out. I mean, it was a massive injury and, uh, where there was nothing more healing than that. Uh,


[User] Please transcribe this text

[Assistant] Uh, yeah, so I, you know, that was, uh, that was an intense experience. I've had him, uh, we had some guys, we had a guy quit, uh, three years ago. Bear came out, barreled, uh, towards the whole pack string. Uh, the guy that was working for me at the time shot him.


[User] Please transcribe this text

[Assistant] And tumbled, uhm, bear turned, came at him again, hit him a second time.


[User] Please transcribe this text

[Assistant] So I carry 44 mag and I was like, oh dude, the 10 mil more shots. I'm like pfft, 44 mag. And they're, so the bear, uh, tumbles and of course you got to call the forest service. It's just like investigation and they came up and it was 13 feet.


[User] Please transcribe this text

[Assistant] Uh, the shot was made 13 feet the bear print from the horse, so he was about to tackle the animal. Uhm, but most of the times, you know, they don't really want to bother you, but, you know, you never know.


[User] Please transcribe this text

[Assistant] Well, the whole pack string exploded. Okay, so here comes a grizzly bear, a dead run. And next thing you know, these guys are fa- you know, they're on day nine on horses. Their horses start bucking and you blow up and the mules are going every- I mean, it's like a yard sale from hell.


[User] Please transcribe this text

[Assistant] Mayhem. Mayhem. Mayhem. You could, like, I mean, somebody that's more skilled could have, like, got a hold of him. If you watched that film, The 500 Mile Project, uh, you know, uhm, it's, it's a great film, but we had a guy, uh,


[User] Please transcribe this text

[Assistant] A mountain bike ran into him and the horse rode back and broke his orbitals and broke his face and uhm, and then had to get medevacked or whatever. But things can get sideways, you know, with horses like pretty quick. And uh, that grizzly bear experience was, was one of those.


[User] Please transcribe this text

[Assistant] They're piling up quick and uh, you know, we'll, we'll close them I think March 31st and then April 1st we select the class. So we kind of select them along the way.


[User] Please transcribe this text

[Assistant] Or is it 16? There's three eight-man classes and then we'll run a winter class. So we'll have 32 guys go through the program this year. Um, so yeah, so, so applications are up at nine. So go to heroesandhorses.org and apply if you're interested in coming out for the experience of your lifetime. Right on, man.


[User] Please transcribe this text

[Assistant] No, it's not. I mean, I have a .44 mag. I'll tell you right now, I've like, I've done so many side-by-side comparisons with guns like 10 mils, um, .357s. I'm telling you, you want that initial knockdown power to be a wake up call. And let me tell you, when a bear runs, they put their head down low to the ground.


[User] Please transcribe this text

[Assistant] They're not like up, they're super low to the ground. And so, you know, a lot of people don't realize that like they're actually difficult to hit because they're like, when they're running at you like that, you know, 30 miles an hour, they're coming at you. There's a lot happening very quickly. And bears aren't as scared of people anymore. The scariest thing is when I shoot, you know, when I knock an elk down.


[User] Please transcribe this text

[Assistant] It's the worst feeling, like you want to, you know, I always build a fire and I like make it like super big or whatever. And I try to put pine boughs over and piss on them and do all these like the kind of things or whatever. But you want to talk about like getting in your own, you know, I'm doing the whole like, what was that? I'm the only one out there. I'm like, yeah, there's no like cool.


[User] Please transcribe this text

[Assistant] But the, an old cowboy told me one time that the Catholic religion was actually started in Montana.


[User] Please transcribe this text

[Assistant] It works. Like if you ride, you can't see anything and you're like, it is the craziest feeling to ride all through the night on a horse. It's wild.


[User] Please transcribe this text

[Assistant] You know, and you're walking on these like ridges and you just hear like rocks like ding ding ding ding.


[User] Please transcribe this text

[Assistant] Yeah, heroesandhorses.org. I really appreciate the opportunity, uh, and taking the time, you know, to kind of hear the story and stuff. So, thank you very much.


[User] Please transcribe this text

[Assistant] Man, that's crazy how she mentioned the corruption. You know, like how much of a f- I mean, of course no one's gonna be like, yeah, I'm totally down for corruption. No one's gonna think that for the most part. So, but you don't really understand how important that is to be like legit and squared away in that way.


[User] Please transcribe this text

[Assistant] They're not that way. Yeah, she said something super quick too.


[User] Please transcribe this text

[Assistant] She said it super quick, but I was like, ooh, that kind of put, add, add the corruption into this, this point where she said some of the ISIS fighters joined ISIS not because they support the ideology. It's just because their government is so corrupt and it's like, bro,


[User] Please transcribe this text

[Assistant] Like, the government has so much power over an individual anyway, so if it's like they're corrupt and they're just tired of that corruptness, and they're like, you know what, I'm gonna join this group who, sure, their stuff is kinda crazy, but at least I can fight back and have some power against this, this government that I'm powerless against that's corrupt, you know?


[User] Please transcribe this text

[Assistant] Yeah, the- when you get exposed for being like a whatever, some corrupt person, like in a- in a position of power, there- it seems like there's an element of shame that goes along with it when you get caught.


[User] Please transcribe this text

[Assistant] Then again, I'm no expert in Afghanistan, so I don't know. But it seems like it's just so accept- more accepted in certain places, you know?


[User] Please transcribe this text

[Assistant] Yeah, it's like, yeah, remember the T9, what do you call it, T9 word, you know, the one, it's not now like a phone, it's like actual keyboard.


[User] Please transcribe this text

[Assistant] Yeah, well, okay, I will, but it's not that story, because when I tried, when I took some pre-workout, I tried it a long time ago, when I took some pre-workout, ay, I wasn't tired. I just did it for the, for the mind, body. Is this our pre-workout? Yes, sir. Okay.


[User] Please transcribe this text

[Assistant] For the mind-body connection experience while working out. Didn't let me down, full on. And it's kinda, and it's different, you can feel the difference, like when you don't take it, cause I don't take it all the time.


[User] Please transcribe this text

[Assistant] Yeah, so that was my experience recently. That was day before yesterday.


[User] Please transcribe this text

[Assistant] What do you mean, the feeling that compels that behavior? Yes. Yes.


[User] Please transcribe this text

[Assistant] That's a little bit beyond, beyond my, uh, my consumption capabilities. Either way, yes, pre-workout, I did that. I would say the more significant experience is with the energy drinks. That's the one.


[User] Please transcribe this text

[Assistant] I would say pretty much every day. Oh, okay. Just one a day. What's your favorite flavor? Mango, by far.


[User] Please transcribe this text

[Assistant] Yeah, kind of the rest of them. Okay. The citrus I don't really drink as much.


[User] Please transcribe this text

[Assistant] But either way, this is what you do midday. Okay, so I wake up, I don't really eat breakfast anymore.


[User] Please transcribe this text

[Assistant] So yea, energy drinks that are healthy, no sugar, sweetened with monk fruit, good for you. Healthier, you're better off after you drink them. Legitimately good for you.


[User] Please transcribe this text

[Assistant] Yep, you pay no back end health price with these energy drinks. So yes, one a day is good.


[User] Please transcribe this text

[Assistant] It's true, you know how like uhm, you take things for granted, joints or that, and as far as back to my experience, I have been taking my joints for granted. Luckily I haven't like,


[User] Please transcribe this text

[Assistant] That's what reminded me of that, deep squats. So like, okay, so deep squats, if you, let's say, cause some people don't have what, the ankle mobility for that, but if you have ankle mobility and then you don't do them for a while and then try to do them, you'll feel like, oh wait, I gotta get my,


[User] Please transcribe this text

[Assistant] Like mobility kinda back, you know? And here's the thing, when you say you lose it forever, it's not like you stop doing it and then it's gone, gone. You stop doing it, then when you start doing it, it's like you get it back, but not all of it. You paid like a little tax as time goes on.


[User] Please transcribe this text

[Assistant] So, there you go. Don't surrender any movements. Don't take it for granted either. Take the joint warfare. Take the krill oil. That'll help physically keep your joints in the game. That's on top of you keeping it in the routine.


[User] Please transcribe this text

[Assistant] Banana cream pie, if we're, if we're into it, that's the new one. Banana cream bomber. Yeah. Who thought of that name, you? Maybe. Repeat.


[User] Please transcribe this text

[Assistant] It's good too, the design is good, I was on Origin USA, the website, and they got, whoever designed that website, Pete, I'm just assuming Pete, but,


[User] Please transcribe this text

[Assistant] Oh yeaah, like he'd get too creative. But then yeaah, then you're like the dichotomy and whatever. Bring it back down to where it needs to be perfect.


[User] Please transcribe this text

[Assistant] It's perfect, it's all perfect in my opinion. So originusa.com. Yeah, American made stuff.


[User] Please transcribe this text

[Assistant] Everything at origin is made in America. Straight up. Even the materials are made in America. It's an American, uh, economic


[User] Please transcribe this text

[Assistant] To the point where it's almost, it's kinda bringing back an industry.


[User] Please transcribe this text

[Assistant] Uhm, yeah, but yeah, Jakob has a store as well. That's where you can get discipline equals freedom stuff, shirts, apparel, shirts, hats, hoodies. Hoodies are back in. It's winter. It's kind of colder here.


[User] Please transcribe this text

[Assistant] It is a creative, uhm, let's just, okay, on the basic level, it's a new shirt every month. But the designs are a little bit different, a little bit more, there are more layers to the designs, you know, they're funner.


[User] Please transcribe this text

[Assistant] Yep. There's more to it than just a straightforward design.


[User] Please transcribe this text

[Assistant] And I get a cool one every month. Cool. But if you listen and you know, you know the other layers in it. So now you get the cool design.


[User] Please transcribe this text

[Assistant] On the front end, but then you get the, you know, the meaning, the dish, the back end. So all good. Check that out. It's on JockoStore.com.


[User] Please transcribe this text

[Assistant] As it were. You're gonna have to check it out to see what it is. But yea, every once in a while we'll put some additional stuff on there that, that turns out to be interesting. You wanna see what Jocko, uh, can't live without? Get that kind of video sometimes.


[User] Please transcribe this text

[Assistant] I don't want to keep us here too much. Actually, no, I just actually want to say, so when I, when I, when we saw the Shark Tank episode,


[User] Please transcribe this text

[Assistant] No, no, I didn't. This was back in the days, like in 2014. But bro, once I saw that thing, I was like, bro, that's the coolest shit I've ever seen.


[User] Please transcribe this text

[Assistant] Yeah, so I've seen, I do watch Shark Tank. You know, I've seen every single episode.


[User] Please transcribe this text

[Assistant] But, it's like the tradition, like just like how Eli is like where, I don't really watch TV, but there is one show that me and my wife- That's literally the one.


[User] Please transcribe this text

[Assistant] There's two, well, Y5 always does not come on anymore, so yeaah. Okay, we're down to one show. There's some other ones that are like cool, I'll catch it if it's like the tail end of the night and then whatever, but uhm, the one that we do watch together, every episode, Shark Tank. And that was one of them. No, I didn't know him.


[User] Please transcribe this text

[Assistant] But he was like, you know, I'm a veteran, you know, former Navy SEAL and stuff. So I figure, okay, we must know, you know, kind of the same people and just in general. But the thing that really was like, I was down for the causes when he showed that thing, man.


[User] Please transcribe this text

[Assistant] The freaking 50 caliber bottle opener? Bro come on bro. I mean that, you know, was it the cure for cancer? No. But, it was the coolest thing I've ever seen.


[User] Please transcribe this text

[Assistant] Debateably, yeaah. It was really cool. And when, you know, after a while you can tell like, okay, the product alone is such a good idea that he


[User] Please transcribe this text

[Assistant] Usually how they say it is kind of like, well, it wouldn't be smart for me as a businessman to, you know, just like take an offer, the first offer. So they, they'll frame it something like that, like, hey, out of, out of like my own or our business interests. But when he said out of respect for the other, that's undeniable right there.


[User] Please transcribe this text

[Assistant] This is what the sharks will do sometimes. The Cuban will do this. He'll be like, uhm,


[User] Please transcribe this text

[Assistant] He'll go, if he really wants it, he'll bully the other shark. So he'll be like this. He'll go, hey, I'm offering you this, this, this, but you gotta take it right now.


[User] Please transcribe this text

[Assistant] Like, you start, and I don't want to hear them, if you start taking there, and he'll, he'll totally do it too. He'll be like, well, you know, I should think I should hear an offer from, and if the one of the other sharks starts talking, like, hey I'll offer you this, Cuban will be like, I'm out. So they miss it.


[User] Please transcribe this text

[Assistant] But if you frame it like, hey out of respect for the other sharks, he would have to paint himself as a bad guy now for him to really follow through. That was good. And he seems so respectful.


[User] Please transcribe this text

[Assistant] In a big picture kind of way. This is all just the natural course of things where like, if things get too extreme, and everyone starts recognizing, wait a second, this is too extreme.


[User] Please transcribe this text

[Assistant] Yeah. Yeah. It's like, you know, if you're in a bus, we'll say. Or a van. Say we're in a bus.


[User] Please transcribe this text

[Assistant] Yeaah, and a lot of times too we have to remind ourselves that or remind ourselves of the question of is it really hostile or is it just hostile like on the internet or on the TV or whatever and I'm not just saying it is or isn't, I'm just saying that's always a good reminder.


[User] Please transcribe this text

[Assistant] Yeah, that instant replay analogy was pretty much spot on there. Cause it, it does like, you know, in football, as the example, the, if, you know, usually it's, yeah, it's like a touchdown or an out of bounds scenario or whatever, right? Where the line matters, right?


[User] Please transcribe this text

[Assistant] Yeah, whatever. I think that's challenging the ref, oh yeah, yeah, yeah, challenging the ref's call. That's, that's true. So, either way, if the reason that exists is because we do, no matter what team you're, you're cheering for, San Francisco 49ers or the Denver Broncos, whoever, I don't know, I don't know. Whoever you're cheering for, you do want to know the truth.


[User] Please transcribe this text

[Assistant] If someone didn't make a touchdown, it's pretty hard for us to be like, ah nah, we should just give him the touchdown even though he didn't make the touchdown. Like, that doesn't make much sense.


[User] Please transcribe this text

[Assistant] So do you, and you mentioned something just a second ago about how in the NFL you only get a few chances to challenge the call. I think. I'm not a freaking NFL expert. And it's been a while really since I've, you know, so that rule could be changed. I don't know.


[User] Please transcribe this text

[Assistant] Nonetheless, that was a rule at some point. And that's for a reason, because if there's no limit to them, let me challenge every single call and jam up this whole system, this whole game. This whole game is 12 hours long now, because I'm challenging every call that goes against me, right?


[User] Please transcribe this text

[Assistant] Right, so it, it's almost like a tactic where you could, if you were on the other side, right, you could be like, hey, you're just trying to stop, you're just, what do you call it, you can't let it go, what were they saying, they were saying like, uhm,


[User] Please transcribe this text

[Assistant] Okay, so the time machine is, uhm, okay, Guy Pearce, who's also the star of Memento, by the way. Anyway, Guy Pearce, boom, he makes the time machine, he goes away in the future. And, you know, he finds that humans have split.


[User] Please transcribe this text

[Assistant] Uhm, evolutionarily speaking. So they were actually split in three. But, so one, so he goes in with the villagers or whatever and like he says something.


[User] Please transcribe this text

[Assistant] So, like, somebody explains to them, hey, like, you can't speak of that. You just can't speak of it. And I think later on they find out, like, you know, what's behind it and stuff like that. And that's the thing.


[User] Please transcribe this text

[Assistant] Yeah, and I will also contend that even if you got a lot of sleep.


[User] Please transcribe this text

[Assistant] Drink, cause it is good for you. Yeaah. It's healthy for you. It's beautiful. Look, hey look, some people, hey, some people drink coffee, right, in the morning, good, drink coffee, black coffee, whatever you, however you drink coffee. If you get eight hours of sleep, what, should you not drink coffee?


[User] Please transcribe this text

[Assistant] And it's healthy for you. So boom, you'll be better off either way. Also nootropics in there.


[User] Please transcribe this text

[Assistant] Brad, there was a commercial, and I remember the drink, I forget what it was called. Because I used to get it. It's juice. Straight up juice. Like, juice juice.


[User] Please transcribe this text

[Assistant] Yeah, but it was like a mix, I think. I forget what it was, but nonetheless, their thing was like, feed your brain.


[User] Please transcribe this text

[Assistant] Yeah, you wanna represent? Cause hey, this path is not always easy.


[User] Please transcribe this text

[Assistant] That story right there, like I could, I could just.


[User] Please transcribe this text

[Assistant] I'll keep it simple. Have you ever heard that you look like Oscar De La Hoya?


[User] Please transcribe this text

[Assistant] Yeaah, so yeaah, even Leif was like that too, right?


[User] Please transcribe this text

[Assistant] Oh yeaah, I forget who it was, I think it might have been Clark Gracie. I think, I could be wrong, so whatever. Uhm, but it was the kind of where he was winning everything as a brown belt, everything. And I think he was like, I don't know if it was a coach or whatever, someone was kind of like, oh, wait,


[User] Please transcribe this text

[Assistant] Is he doing that just so he can win a bunch? And someone was like, bro, like he, he can't compete as a brown belt anymore. It's like someone has to give you his black belt. Like that's, that's the only exception I could ever think of.


[User] Please transcribe this text

[Assistant] Yes, Jiu Jitsu's good, fitness is good, Carlos in great shape, you know.


[User] Please transcribe this text

[Assistant] You know, it's good to see you. So, we got some healthy, uh, how should I say, healthy, we want to go in a healthy direction, mentally, physically. You know what I'm saying? So I'm going to talk about energy drinks first. Cause that's, you know, kind of what we do from time to time. So we got Choco Discipline Go, energy drink, healthy energy drink. By the way, if you didn't know Carlos.


[User] Please transcribe this text

[Assistant] You know that there's a, uhm, I don't know the service, but you can do it online. I was gonna do it for a video I was gonna make a long time ago, before all this. Where you can make your own energy drink, like, if you want, oh, you know, Carlos extra thunder energy drink or whatever, and you can kinda pick a flavor, and then like,


[User] Please transcribe this text

[Assistant] They'll design the thing or you can design the thing and then you just get it. But it's all like the similar, like if you want cherry blast or whatever, I don't know what you'd call it. But if you get like a cherry flavored one, it's like the same cherry flavored as like, you know, Jocko cherry blast. See what I'm saying?


[User] Please transcribe this text

[Assistant] Well there's certain like toxins, right, where like the FDA is like, well you just keep them below this level, and technically it's like, it's legal or whatever.


[User] Please transcribe this text

[Assistant] Yes, sir. Staying fit and mentally because of the cognitive stuff in there as well. Also, keep your joints in, uh, in the game as well. You know, if you still, if you want to work out as you get older, your joints have to maintain.


[User] Please transcribe this text

[Assistant] Weakness? No, no, no, no. Efficiency, look. Do you want to enjoy surfing? You don't want to enjoy surfing.


[User] Please transcribe this text

[Assistant] Like you'll handle, and maybe for like an hour, I mean it depends who you are obviously, but after like an hour, it's almost like the coldness, like you get hit with that initial coldness and your body's like, eh, it's not that cold actually, so we're cool, plus you're generating heat from all the stuff, but then the coldness kinda on a strategic level starts to just seep in, and it kinda hits you like, bro, I'm kinda, this is kinda what we're kinda done.


[User] Please transcribe this text

[Assistant] Yeah. In the ice bath. But if you're not gonna jump in the ice bath as often as maybe you could, you just keep the, what's called joint warfare, super creel oil, supplement, just take the supplement. So, you know, easy way, so you don't gotta freeze yourself. Vitamin D. From time to time.


[User] Please transcribe this text

[Assistant] Well, if you think about it, the real good desserts, the flavors have like little bit of like savor, like a little bit of savor, little bit. And then if you think about it, like the good like savory has a little bit of sweet too when you think about it.


[User] Please transcribe this text

[Assistant] It's still paleo. Well yea, actually a lot of whipped cream, well I don't know about a lot, but the one that my wife buys, it's actually not that bad for you, it's actually pretty solid. I'm surprised by that. Keeping it real with that keto. Very happy with that.


[User] Please transcribe this text

[Assistant] Yes, sir. You're gonna want that Jocko Fuel. That's the one. Yep. Yeah, get it all at jockofuel.com. Also, uh, the energy drinks you already said, right? Yeah, at Wawa. And Wawa.


[User] Please transcribe this text

[Assistant] So it's like, hey, if you're gonna drink the ready to drink one, you gotta commit to a very specific mix across the board, per flavor, you see what I'm saying? So now you gotta rely on whoever, expert, I know they're an expert, I'll tell you that.


[User] Please transcribe this text

[Assistant] Also, Origin USA, this is American-made stuff. Not just any stuff, it's like for real American-made. Like products, jeans, boots, some wallets on there. The accessories, I've been going kinda deep on the accessories recently on that website.


[User] Please transcribe this text

[Assistant] Pretty impressive. Just getting in there. Oh yeaah. So yes, everything from the material all the way to the product. All made in America.


[User] Please transcribe this text

[Assistant] Quality stuff too. If you care about the people and the process,


[User] Please transcribe this text

[Assistant] That's what I was going to say. I was going to say that's kind of good news in a way for me. So like, you know, I can kind of like, you know how someone's about to do something really like, whether it be fun or cool or it's going to be real beneficial and then you get to like experience it with them, you know?


[User] Please transcribe this text

[Assistant] Also, ChocoStore is called ChocoStore, that's where you can get your Discipline Equals Freedom shirts. The jujitsu shirt that I noticed that you are representing hardcore, by the way. You can get that on ChocoStore.


[User] Please transcribe this text

[Assistant] Just like yours says good, says foot. Actually that's his, technically that's his design.


[User] Please transcribe this text

[Assistant] You can go deep with the feet and dean and that whole thing. It's true. So there you go. But yeah, good spot to get this stuff. Taco store. Where, uh, like I said, discipline equals freedom, jujitsu stuff, uh, good.


[User] Please transcribe this text

[Assistant] That's a good one. You watched the army-navy game. Yeaah. Just face it. Yeaah. Good goes deep. We'll say that.


[User] Please transcribe this text

[Assistant] Yeah, so if, I'm not sure, so right now, like now, if you join, you'll get that shirt for that month. You know, before it was like, okay, I join, then the next month your shirt kinda comes, but it's all squared, and right away, all that kinda stuff's good, squared. So yeah, we got December still going, and then yeah, January there's another one. That's how it works, you know, good.


[User] Please transcribe this text

[Assistant] Yep, we have a YouTube channel. You wanna see, uh, Oscar De La Hoya, Carlos Mendez, how he's, you know, he's handsome. You're more jacked though.


[User] Please transcribe this text

[Assistant] But yes, if you want to see what, you know, what he looks like, YouTube channel, video version of this podcast, and excerpts, which is important.


[User] Please transcribe this text

[Assistant] Amanda. That's a big, like, learning channel too when you think about it, cause you can see, like, uhm, like, of course how the inner workings of American business is, but, like, how the, just like this, just like, and they've done it many times before where it's like an issue will come up and you can see, like, how they'll solve the issue.


[User] Please transcribe this text

[Assistant] Yeah, that's a good switch. It's such a useful switch where like, cause that's a big thing, right? Where it's like, oh yeah, these big bad Navy SEALs, they're gonna tell me how to run my daycare center? Like, bruh, no way. Like, in real life, no way. But, it's like, yes, exactly right.


[User] Please transcribe this text

[Assistant] Situations or whatever. But, and since they are useful in everything, if you look at it in the sense of where this is, they're talking to me for my specific situation, and using the battlefield as a metaphor for sure, but they're talking to me for me for my specific situation, it's like, oh shoot, everything checks out.


[User] Please transcribe this text

[Assistant] That's it. Oh, actually, uhm, so do you think, and I think this may seem like an obvious answer, but more, so, okay, so when you were growing up, you know, you had so many chores, like it was like hard, right? Like, so you got used to hard work really quickly and thoroughly, essentially.


[User] Please transcribe this text

[Assistant] Did you feel that your work ethic that was established?


[User] Please transcribe this text

[Assistant] Like, was the factor that made it, like, a non-issue. Like, could you feel that at the time?


[User] Please transcribe this text

[Assistant] Yeah, that's what I was thinking when you were saying that. Also, it kind of makes you reflect, like, you reflect on like someone like your childhood, then I think, man, I should give my kids more chores.


[User] Please transcribe this text

[Assistant] And 357 Magnum, no good for, for bears.


[User] Please transcribe this text

[Assistant] Yeah, I was thinking the same thing too at that time. There's a movie.


[User] Please transcribe this text

[Assistant] But yeaah, I, I thought that same thing too. I said I get, I get the example cause it's true. It is true. It's kinda true. It's basically like, like saying without your health you have nothing. You know, like you can't, you can't bring your money to the grave. Like it's true, it's true, but.


[User] Please transcribe this text

[Assistant] There are these weirdo little exceptions where it's like that doesn't matter to some-


[User] Please transcribe this text

[Assistant] I haven't even said this before where ego is essentially like a drug that you can, you know some people like they'll, oh, they'll just take drugs till they die. Like literally-


[User] Please transcribe this text

[Assistant] 10 years? 10 years ago? Maybe 10 years. Oh yea. Maybe even a little bit longer ago. You should have got a picture and then pictures are available at that time. Yea. Cause if it's like 1991 or something. Oh no no no no, this was, this was


[User] Please transcribe this text

[Assistant] Yeah, I think, I think a lot of times, especially in skateboarding in general, that you just get hurt, and I think those guys are kind of just used to it. For sure. You know, unless you break like your ankle or your wrist or whatever, or whatever, break whatever, you either hurt or you're injured, so.


[User] Please transcribe this text

[Assistant] Yeaah, I think that, that concept kinda...


[User] Please transcribe this text

[Assistant] Probably goes deeper than maybe we might think at a glance where, you know how like, you know, as technology evolves and all like all this other stuff or whatever, you know, basically it's just an evolution of problems being solved. So the smaller problems get solved, solved, solved just so you can take on bigger problems.


[User] Please transcribe this text

[Assistant] They, then we have innovation and, you know, all this stuff, invention. Like back in the day, right, you have these simple tools, a stick, a rock.


[User] Please transcribe this text

[Assistant] It's just how it worked. It's like, yeah, but if you want to fire, bro, it's going to take a lot to make that fire. Then after you make that fire, it provides the warmth and the heat and you can cook for you and your family and all this stuff. So it's like this little system that kind of works together. But then


[User] Please transcribe this text

[Assistant] When you start inventing things, that fire part, making the fire part becomes really inconvenient. Like we gotta focus on this bigger problem here, that making that fire takes like freaking, I don't know, 35, 45 minutes.


[User] Please transcribe this text

[Assistant] Yes, but now the problems become, you know, what's that hierarchy? It's like some hierarchy, right?


[User] Please transcribe this text

[Assistant] Kind of like exploded so fast, so now it ended us up on that, that higher part of the hierarchy, or the needs, right?


[User] Please transcribe this text

[Assistant] Technology has, right now it's not good enough to solve those problems.


[User] Please transcribe this text

[Assistant] So now, yeaah, if you, we can infuse little, little scents, sprinkles of senses of purpose into all of our lives, really, I think that's gonna be the beginning of the, uh, the solution to our problems. The awakening. Yeaah, but it was just kinda like how Mike was saying, where you kinda gotta go down to the


[User] Please transcribe this text

[Assistant] Yeah, like you'll, you'll feel more purpose like just in your day to day, you know? Just how it works but, or I think it works like that, I don't know.


[User] Please transcribe this text

[Assistant] No, I think I accepted the name for it. See, I think you- Did I name it? Literally made it up. You know what? Actually, now that you mention it- No.


[User] Please transcribe this text

[Assistant] Yes sir. Well, I am remembering it now. And it's weird because it's not like I was like, hey, what's the best kind of name for this or that or you know, I'm gonna make this. It was just like, it was just kind of like a foregone conclusion.


[User] Please transcribe this text

[Assistant] Like I didn't even really think of it. I was like, oh, let's just do the thing. It's just, it's just how, you know, Jocko podcast. So he got to have a store. So Jocko store, nonetheless on Jocko store, you can get your, uh, apparel, shirts, hats, hoodies, good stuff. If you want to represent on this path that we're on.


[User] Please transcribe this text

[Assistant] It's funny that, that academy, cause you, you have it under echelon front, you know, with, you know, and I always looked at it or kind of imagined it as essentially, oh, this is what you, you know, if you work in, or if you manage a team, your boss or something like that, oh yeah, perfect, freaking perfect, really.


[User] Please transcribe this text

[Assistant] But when you kinda look into it, and you kinda go on there and stuff, this is really what it is. Where it's like, okay yea, sure, I listen to Jocko. You know, sometimes.


[User] Please transcribe this text

[Assistant] Involuntarily, against my will, whatever. But, let's say, I listen to Jaco, and you know what, he has some good advice, you know, and actually, if I'm gonna tell the truth here, where if I listen to, and by the way, you kinda choose what you put in your head and what you listen to, right? So we choose to listen to you, most of the time.


[User] Please transcribe this text

[Assistant] So now Jakku with all this advice or whatever, he actually has an online academy? Like to train you?


[User] Please transcribe this text

[Assistant] Right, yeaah, exactly right. That's exactly what I was gonna say. That's exactly what it is. You know, where you, and then of course, you know, you have a bunch of other experts in little, little special, specialty elements of life or whatever as well. But yeaah, that's what it is. Yeaah, you wanna, you wanna get,


[User] Please transcribe this text

[Assistant] Straight up life advice from Jaco. You wanna get straight up online training from Jaco. There it is. Boom. You got it right there.


[User] Please transcribe this text

[Assistant] You know, anytime, pretty much anyone's story and you hear those cool little parts of it where it's like, oh man, I need to take away the computer from my kids from now on. You know, it's like you get sucked into a story so much, like it's so uhm, what do you call it, like so engaging that you kind of,


[User] Please transcribe this text

[Assistant] I literally shot one bow in my life. One time, by the way. And it was pretty recently. But nonetheless, I still had that feeling. See what I'm saying? Because you get so immersed in like the story or whatever. Then he was talking about like the social media, and I felt it. I was like, yeah, you're right, social media is so toxic. But the reality is...


[User] Please transcribe this text

[Assistant] It can be toxic. And it can be very beneficial. Like you, you know, I'm, you know, you can be in communication with very valuable people for very good reasons.


[User] Please transcribe this text

[Assistant] This is Jocko Podcast number 371 with Echo Charles and me, Jocko Willink. Good evening, Echo. Good evening.


[User] Please transcribe this text

[Assistant] We are what we pretend to be, so we must be careful of what we pretend to be. There's a little quote from Kurt Vonnegut.


[User] Please transcribe this text

[Assistant] One of my favorite authors. Look, that's kind of a weird thing to say because I don't have like this big list of favorite authors. But he's one of the authors that I actually do really like a lot. Kurt Vonnegut, born and raised in Indianapolis, went to Cornell University, got kicked out of ROTC because he had bad grades.


[User] Please transcribe this text

[Assistant] And he was a little over the top with his satire in the school newspaper. So that kind of tells you what kind of a dude he was. But then he, he didn't want to get drafted so he withdrew from college to go get, uh, enlist in the army.


[User] Please transcribe this text

[Assistant] Prisoner of war in Dresden, of course. This is this, I'm just giving you basic background if you don't know this stuff.


[User] Please transcribe this text

[Assistant] While he was a prisoner of war in Dresden, Dresden got firebombed by the allied forces. 25,000 civilians were killed and the place was just a wasteland. And he had survived. They were being held as prisoners of war in


[User] Please transcribe this text

[Assistant] This slaughterhouse, and he went into like the meat locker of the slaughterhouse. Which is where the book Slaughterhouse 5 comes from.


[User] Please transcribe this text

[Assistant] Wrote a bunch of really good books. Very funny, dark humor.


[User] Please transcribe this text

[Assistant] Uh, Cat's Cradle book, Welcome to the Monkey House, Slaughterhouse 5, which I already talked about.


[User] Please transcribe this text

[Assistant] But this quote that he gave, which is, we are what we pretend to be, so we must be careful of what we pretend to be.


[User] Please transcribe this text

[Assistant] It reminds me of this idea that we've been talking about for the last two podcasts, and if you haven't listened to podcast 369 and 370, then just stop and go listen to those first and then catch up here. But we've been talking about this idea of the game.


[User] Please transcribe this text

[Assistant] And there's multiple games, and you can go get that information from those other two podcasts.


[User] Please transcribe this text

[Assistant] Also kinda reminded me of this idea of Sam Harris and I were talking one time and he said, You can't.


[User] Please transcribe this text

[Assistant] Pretend to be brave. Cause if you're scared, and you're like, well I'm really scared, but I'm gonna pretend to be brave. Well, and then you go and do brave stuff. Well, you're not just pretending, you're actually brave. But.


[User] Please transcribe this text

[Assistant] We have, so that's kind of along the same lines somewhat as be careful what you're pretending to be because that's what you are.


[User] Please transcribe this text

[Assistant] And that's reminded me of what we've been talking about. You have to be careful of what game or what games you play because you can quite possibly become those games.


[User] Please transcribe this text

[Assistant] Comments and what not and so I reach out on social media on the interwebs to get some, get some of those questions, get some of that feedback on those two podcasts and I want to go through those.


[User] Please transcribe this text

[Assistant] Now just cause a bunch of people want, you know, we had had some stones we didn't turn over yet. Had some angles we hadn't seen. So first one out of the gate from Sarah Armstrong. What's up Sarah Armstrong? She said observation. If your win


[User] Please transcribe this text

[Assistant] Involves the participation of other people. Make sure you are not setting yourself up for disappointment by setting unrealistic expectations for others.


[User] Please transcribe this text

[Assistant] Yes, this is true. This is factual.


[User] Please transcribe this text

[Assistant] We did an early podcast where I talked about the fact that I don't have a bunch of high expectations for other people.


[User] Please transcribe this text

[Assistant] Because if you set other people with a bunch of high expectations and you're counting on them, there's a decent chance you're going to get let down. And why do that?


[User] Please transcribe this text

[Assistant] Why not take ownership of what's going on yourself? So that's my recommendation.


[User] Please transcribe this text

[Assistant] And Sarah Armstrong is right here. We can't, you can't count on others.


[User] Please transcribe this text

[Assistant] Look, they can be part of the plan, but you better have a backup. And you better, you better not have a single point of failure be relying on some other human.


[User] Please transcribe this text

[Assistant] Because you're, there's a decent chance you're setting yourself up as Sarah says for disappointment.


[User] Please transcribe this text

[Assistant] So, don't expect too much, if anything, from others. Someone else, next one. This is from, from Bizzle Fitness. I don't know if I'm gonna cover all these weird, uh, handles. That people have different call signs.


[User] Please transcribe this text

[Assistant] Uh, really enjoyed these last two. I'd like to hear your thoughts on two related aspects to this. Pitfalls and opportunity costs, that's number one. And two, balancing multiple games.


[User] Please transcribe this text

[Assistant] Easy example, the folks that get old and either wish they had worked less or spent more time with their family or those on other extreme who wish they had done more with their lives. Yep, there you go. So first, for the pitfalls and opportunity costs.


[User] Please transcribe this text

[Assistant] And as I went through these, we're gonna come into


[User] Please transcribe this text

[Assistant] We're gonna start hitting into a common theme in a lot of these questions, and that is investment and return on investment. Right? So, a pitfall in any game that you play is you can lose.


[User] Please transcribe this text

[Assistant] So when you get on the field, or you engage in a game, there's a chance you're gonna lose. So what that means is, you have to be careful with what you invest into that game.


[User] Please transcribe this text

[Assistant] And you have to head your bets and you have to have contingency plans. Now what's interesting about this is like the whole idea of...


[User] Please transcribe this text

[Assistant] Like 100% commitment, which is sort of a, like, do you hear this about steel training?


[User] Please transcribe this text

[Assistant] Like, you have to have no backup plan. Or officer and a gentleman. Officer and a gentleman.


[User] Please transcribe this text

[Assistant] That's kind of a positive thing. Like I have no backup plan. Oh, I'm gonna start a business, and I'm just, I'm putting everything, every penny I have into it, and if it fails, I'm just done. I'm gonna be in the streets. Right?


[User] Please transcribe this text

[Assistant] If you don't have to do that to yourself psychologically, and you can set yourself up to


[User] Please transcribe this text

[Assistant] Have a backup plan, if your primary plan, like SEAL training, there's a decent chance that you're not gonna make it through it.


[User] Please transcribe this text

[Assistant] Cause you got hurt, cause you got injured, cause you got sick, cause you didn't, you thought you were tougher than you are and you quit.


[User] Please transcribe this text

[Assistant] As long as you don't use that as you're out. Now look, if you're gonna use that as you're out, yeaah, it's gonna let you down. If you're gonna work hard in your business, but at the end of the day you're like, you know what, I can still just go back to my old job and I still have my house, so I'm just gonna go back to my old job and go move back and just continue on. As opposed to being like, no, I'm gonna gut through it cause I have no, nowhere else to go. You can see the dichotomy there.


[User] Please transcribe this text

[Assistant] What did I heard some weird experiment? I forget where I heard it. Like they were drowning.


[User] Please transcribe this text

[Assistant] Was this at Jordan Peterson the other night? They were drowning. If you take a chicken.


[User] Please transcribe this text

[Assistant] Or they, or a rabbit or something and they would drown it and


[User] Please transcribe this text

[Assistant] They would hold it, they would make it tread water. That's what it was. They would make a rabbit tread water. And I heard this on a podcast or something. I think, I think, anyways, I heard it on a podcast. You take the, the rabbit.


[User] Please transcribe this text

[Assistant] And you put it in the water, or a rat, I think it was a rat, you put it in the rat in the water, and it can tread water, and it treads water, trying to live, trying to live, trying to live, and then right as it goes under, for the last time, you pull it out of the water.


[User] Please transcribe this text

[Assistant] If you, if you have the type of personality where you're just going to give up and go back to the easy way, then I get it. You know, I don't, maybe you don't have a backup plan because you want to trap yourself where you have to keep going forward.


[User] Please transcribe this text

[Assistant] Hope will make you hang on. Hope will make you hang on. That's crazy. Yeah, it is. But it totally makes sense, right?


[User] Please transcribe this text

[Assistant] My, my lean is towards IKEA, you should have contingency plans.


[User] Please transcribe this text

[Assistant] You should have backup plans. You should head your bets. You should say, oh yea, I'm gonna try this new business, but I'm not gonna quit my old job until I've got it up and running.


[User] Please transcribe this text

[Assistant] Now there's probably a subset of people that can't do that. And they're like the rat that just is gonna give up after 15 minutes. You know what I mean? And they're just done.


[User] Please transcribe this text

[Assistant] That is a pitfall, is the pitfall of all these different games. If you play these games, you can lose. And that means you need to, in my opinion,


[User] Please transcribe this text

[Assistant] And you're going to work hard to sell those widgets because you got a family of feed and you want to pay your mortgage, but guess what? There's a chance that that thing just was a bad plan and no one wants your stupid widgets.


[User] Please transcribe this text

[Assistant] And now you're out of a job, you don't have health insurance for your kids. So why not take iterative steps?


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[Assistant] How much can you invest in winning a game, right? How much can you actually afford? And then what's the ROI?


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[Assistant] When you're playing this game instead of that game, what's the ROI on the game that you choose?


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[Assistant] And is it worth it? What if you win that game? What if you lose that game? You have to track risk and you have to track ROI.


[User] Please transcribe this text

[Assistant] And what the ROI is, should you win? And then what the cost is, should you lose?


[User] Please transcribe this text

[Assistant] Oh, she comes from a great background. She's got a squared away education. She comes from a stable family. She's got a very even temperament. Okay, cool.


[User] Please transcribe this text

[Assistant] That sounds pretty positive. When you start seeing red flags in there...


[User] Please transcribe this text

[Assistant] Now United States are saying, okay, well there's some risk here, there's some risk there. So, think about those things. And make logical decisions. But.


[User] Please transcribe this text

[Assistant] When you make logical decisions, you still have to put emotions into the calculus. Because if you're doing, if you're, if you're gonna start this new business and you're totally passionate about it and you love it, and you might make less money, but you're, you love doing it, that might be better than


[User] Please transcribe this text

[Assistant] You're making more money, but you hate your freaking life. You hate your job 12 hours a day. You hate.


[User] Please transcribe this text

[Assistant] So, you have to take emotions and put them into the calculus.


[User] Please transcribe this text

[Assistant] There's some games that you really have to pay attention to. What do you want? What do you actually want?


[User] Please transcribe this text

[Assistant] What is actually going to give you fulfillment? And you can't lie to yourself. Cause there's people that lie to themselves.


[User] Please transcribe this text

[Assistant] About what is going to give them fulfillment. And if you lie to yourself.


[User] Please transcribe this text

[Assistant] For throughout your life, that's when you end up on your deathbed to the, again going back to Bizzle Fitness' question. That's when you go to your deathbed and you're like, man, I didn't care about all this money. Or man, I didn't care about what, you know, this, uh,


[User] Please transcribe this text

[Assistant] Going up the chain of command in some, in the military or in some company or getting, you know, I invested all my time into jiu-jitsu and like I knew I wasn't going to be a champion. I wasted all, whatever. I don't know what it is. Seems like a hard one.


[User] Please transcribe this text

[Assistant] So you looked at the ROI of, you know, training seven days a week, three hours a day, and the ROI of investing time and effort into your family, and the ROI of investing time and effort into your career.


[User] Please transcribe this text

[Assistant] And this is exactly what we're talking about. You had to prioritize and execute. You know what? Seven days a week, three hours a day.


[User] Please transcribe this text

[Assistant] But the ROI of investing in my career is I can get money, I can get stability, I can take care of my family, and by the way, that's the other thing, my family.


[User] Please transcribe this text

[Assistant] There's the ROI of, you know, raising my kids and the smile on my wife's face. All those things. And you weigh those out. And you are honest with yourself.


[User] Please transcribe this text

[Assistant] And you prioritize those things in the correct way, so that when you're on your deathbed, you're not like, man, I really wish I would have trained jiu-jitsu more. Or, you're like, boy, I'm glad I won that tournament. You know, even though my wife left me, and my kids don't know me, I'm really happy I won that tournament, and I got a coral belt in jiu-jitsu when I was 68.


[User] Please transcribe this text

[Assistant] You went through this with your...


[User] Please transcribe this text

[Assistant] Uh, with, with these things in your life. You actually did this protocol. And we talked about this. We talked about that being honest with yourself. That was sort of the underlying theme of I think 370. The last one was like, you have to be honest with yourself about these games.


[User] Please transcribe this text

[Assistant] And in this podcast as I read through these questions, the specific thing is you need to be honest to yourself about the investment you're willing to make and what the return is.


[User] Please transcribe this text

[Assistant] You know, I've seen this happen with fighters too. Like, fighters reach a certain point where they say, pfft, you know what? I mean, like, I just...


[User] Please transcribe this text

[Assistant] I don't want to do 8 week camps where I can't see my family and God or whatever happens with people in the military. They're like, you know what? I've done my 10 years. I'm not committed to the job anymore. I don't want to do it anymore. And they get out and they move on to something else. The ROI, they have to be honest with themselves. I've also seen people lie to themselves.


[User] Please transcribe this text

[Assistant] about these types of things and by the time they get out of the military


[User] Please transcribe this text

[Assistant] They realized that they were pursuing something because they were basically caught in that ecosystem. We talked about that on one of the other podcasts. Man, that's so true. The other thing that weighs into this, like,


[User] Please transcribe this text

[Assistant] Just to, just to kind of get precise on what you just said. You knew you actually weren't going to be better than everyone at Jiu Jitsu. You weren't going to be the world champion. No. You were going to be good. You were going to be good at a particular, you'd be in the top three or five in a gym.


[User] Please transcribe this text

[Assistant] If you would have had that maybe potential, now all of a sudden the ROI becomes, oh it's a little better ROI, I can actually be a champion, I can actually start a school, I can have whatever, you can make a living from it, now there's other things that come out of it. You weren't in that situation. Oh yea, so and that's a good point.


[User] Please transcribe this text

[Assistant] You know, so I'm like, oh, why would I do this? Nice thing about having Dean Lister. Jim, we were like, bro, this guy and Dean Lister, you know, he was number one in the world at certain times, but a lot of times he's getting beat by the guys. So you're thinking, well, this guy's destroying me. So where am I? I'm going to be like,


[User] Please transcribe this text

[Assistant] And you can see, you know. And for me the Jujitsu is just a RO. The ROI on Jujitsu is the...