[User] Please transcribe this text

[Assistant] Uhm, yeaah, it's gonna take, it'll be a whole generation that's raised only thinking that way. And it'll be so foreign for them to the idea of what do you mean you had a machine? What? You know what I mean? It'll be like you were already extruding this to make Bill a idiot, why didn't you just? Yeaah, or yeaah, it's like, why does it have all these flat surfaces?


[User] Please transcribe this text

[Assistant] Everything's gonna look different, you know what I mean? Uhm, if you look at, so now we can kinda start to talk about this too, is it's like,


[User] Please transcribe this text

[Assistant] So that's one element, it's the additive manufacturing element, that's building things in a way that you've never been able to build them.


[User] Please transcribe this text

[Assistant] But now when you bring artificial intelligence into the design aspect of it and remove a person from even the design thing,


[User] Please transcribe this text

[Assistant] If you, have you seen like any of those parts that are, that are, you know, that are designed with AI, they look very much like trees or root systems. You know what I mean? They're like very organic. Uhm, and it's like, how can I make a, like a, one that comes to mind is it's a, uhm,


[User] Please transcribe this text

[Assistant] You know, uh, whatever. I'd say I'm spiritual or whatever, but when you, uh, whenever I see stuff like that, it makes you just kind of think about like the,


[User] Please transcribe this text

[Assistant] Well, there's, there's two things going on here, man. And this is like, this is like the whole shift I think that's going to happen, not just firearms industries is, is, is a neat little microcosm of.


[User] Please transcribe this text

[Assistant] All the industries, you know what I mean? And you talk about the aerospace industry or automotive industry or whatever, but the firearms industry is kind of in this microcosm.


[User] Please transcribe this text

[Assistant] One thing is, is it is a protected industry in the United States, okay? So that is the only thing that we do not allow to be completely outsourced, that it's protected, okay? So that's the only reason that the United States is still one of the best


[User] Please transcribe this text

[Assistant] Arms manufacturers and designers in the world is because we didn't allow that to go overseas. We protected that industry in the United States.


[User] Please transcribe this text

[Assistant] Not sure, medical devices or any of that. No. So it's like, that's the only reason, it just kind of goes to show, well, if we had protected this or protected that, we'd be building and designing the best of all these electronic components as well. So I think it's just a little bit of an example of


[User] Please transcribe this text

[Assistant] Man, maybe we shouldn't have allowed everything to be chased after having a new cheap iPhone or TV or whatever every year. It goes back to like, what do I really need type thing. But uhm, yeaah, so just the fact that this is a protected industry and


[User] Please transcribe this text

[Assistant] But you talk about people and then we keep talking about how important people are when in this mix, you know, whether it's Gene Stoner, the designer or the guy running the shop or running.


[User] Please transcribe this text

[Assistant] You know, the machine or doing the design work or whatever and those people are going to become removed from the process.


[User] Please transcribe this text

[Assistant] The an additive machine does not need a bunch of people running it. You know what I mean? It's they need a people maintaining it and putting the powder in it and whatever else. But it's not like you don't have to have a dude that's has 20 years experience in programming that machine to be able to walk up to it and learn how to use it. Okay. And then secondly, you're going to remove the designer.


[User] Please transcribe this text

[Assistant] Okay, so everyone's like, oh man, frickin robots are gonna, we're not gonna have chefs or cheeseburgers. The most, the most probably


[User] Please transcribe this text

[Assistant] Basically maintain the equipment and design the equipment and systems, but as far as the actual engineering is going to be done by artificial intelligence.


[User] Please transcribe this text

[Assistant] No, I, well, I don't think this, I don't, that's what I'm trying to say is I don't think the firearms and aerospace industry is mainstream. I think it is at a higher level of, of, and yeah, that's going to filter down into everything. You know what I mean? But I think you're going to see it here first in the defense industry. Maybe not with small arms, but yeah, certainly we already see it with aircraft and all sorts of things.


[User] Please transcribe this text

[Assistant] Yeah, I mean, so that's, that's, we'll talk about the firearms. Obviously, uhm, you know, we kind of always talked about before, like if you took an AR-10.


[User] Please transcribe this text

[Assistant] Uh, yeaah, shout out to Prince. Uhm, yeaah, so, you know, we always said that like if you took a AR-10 or whatever, you know, whatever gun that was designed, you know, designed even 70 years ago and put a modern optic on it,


[User] Please transcribe this text

[Assistant] That you can go to town and do work with it. You know what I mean? So it's like really.


[User] Please transcribe this text

[Assistant] This gun is the same, it's been, or not even that much better than it's been for now we're talking about frickin' 70, 65, 70 years bro, right?


[User] Please transcribe this text

[Assistant] Stoner had one that was some kind of projection, you know, lens type thing that he was messing with way back then. But anyways, what I'm saying is, is like,


[User] Please transcribe this text

[Assistant] Electro-optics and target acquisition stuff is really what has propelled


[User] Please transcribe this text

[Assistant] So we kind of talked about that before, that whole mentality of a sniper that can do all that and do it in one shot and figure it all out and do all the methods.


[User] Please transcribe this text

[Assistant] Yeah, no, they have a thing. You know what I mean? There's a thing, but uhm.


[User] Please transcribe this text

[Assistant] Yeah, it's coming. It's coming pretty quickly. Uh, but so now what we're talking about is you're taking this, it's kind of like what we were talking about about the,


[User] Please transcribe this text

[Assistant] About the engineering and the, you know, all that stuff is you're replacing this, the high level of skill and training that it requires to do the job with this tool.


[User] Please transcribe this text

[Assistant] You know what I mean? You're making it to where anybody can pick up this tool and do work with it, you know? So like that, that money that anybody spends on training or, you know, cultivating a warfighter is gonna go away.


[User] Please transcribe this text

[Assistant] What do they say it's like, I don't know, I forget what it is, but it's like 10 million, something like that. Like they talk about what it costs to train like a jet pilot or whatever compared to a special operator and it's like


[User] Please transcribe this text

[Assistant] It's, it's more to train a, you know, special forces guy than it is a freaking pilot of a freaking, you know, a hundred million dollar freaking, you know, aircraft or whatever. It's crazy. Right? Yeah. Yeah. And that number is probably old, honestly. Yeah, yeah, yeah, yeah. I'm probably making it up too anyway.


[User] Please transcribe this text

[Assistant] Those, I mean, again, I don't, I think that manned both air, you're never going to see, we're never going to build a new tank that people sit in. We're never going to build any kind of a. I don't ever want to be in a tank.


[User] Please transcribe this text

[Assistant] Talk about, talk about like, like the only thing I could think of worse would be a submarine, but like.


[User] Please transcribe this text

[Assistant] No, no, no, no, no, no, no, no, no, no. But yeaah, those talk about like, what badasses.


[User] Please transcribe this text

[Assistant] Back then in those wars to jump five, however many guys into a fricking steel fricking bubble and go into fricking battle and fricking go at it with a whole other team. Just all of it, dude. I just imagine how it would smell in there. Smell like crazy weekend.


[User] Please transcribe this text

[Assistant] Yeah, so yeah, an aircraft, because you've already exceeded the ability of a vehicle to exceed the capabilities of a human, a human can't live in it, you know, you'll knock yourself out. So I think, I don't think we'll see another man, uh, you know, F whatever, you know, F-29. That's cool, that's cool.


[User] Please transcribe this text

[Assistant] You already have it going on, you know what I mean? So yeaah, I think that the thing is, now we're talking about all that, I think that


[User] Please transcribe this text

[Assistant] We really are ready for a material jump, you know, and uhm, there's a couple things going on that you've had composites kinda coming on, uhm, you obviously with additive you're gonna have some wild stuff, uhm,


[User] Please transcribe this text

[Assistant] A big one was uhm, like the idea of crystal growth, like where you would grow apart, you know what I mean? So that's a, that's a thing too, you know, like a pearl, you basically start apart real small and it actually grows itself with a crystal structure, you know, uhm, so that the,


[User] Please transcribe this text

[Assistant] We need, we need, we need better materials to be able to go where, where, where we want to go with higher velocities, where, where, if we want to extend the range in whatever of these devices, we need better, a better material to build barrels out of, you know what I mean? And how's that, how is that going to be made?


[User] Please transcribe this text

[Assistant] I mean, velocity is always kidding, man, you know, mv squared, you know what I mean, whether it's rotational or...


[User] Please transcribe this text

[Assistant] What, uh, you know, what's in, what's in the five years? Yeaah, okay, so yeaah, talk about Casey right now. So obviously we've been kind of,


[User] Please transcribe this text

[Assistant] You know in the music world they call it like woodshedding or whatever where we've kind of been just


[User] Please transcribe this text

[Assistant] It's hard like if you have a product that number one is, is good or good, you know, is, is successful and then worse yet people are buying it. So you have to make it because people, it's under contract. You don't really want to come out with iPhone 13 when, you know what I mean? And the other thing is,


[User] Please transcribe this text

[Assistant] I sure as ain't gonna tell everyone about it. You know what I mean? I'm sure he's not gonna fricking put it on the commercial market or talk about it. You know what I mean? So.


[User] Please transcribe this text

[Assistant] Yeah, I mean, I would say in the near future, you're going to see, um, Knight's line, um,


[User] Please transcribe this text

[Assistant] Hopefully shrink. We're going to have less skews, less products to build.


[User] Please transcribe this text

[Assistant] And uhm, we're not going to potentially have a commercial and military product line. We're going to have a product line that we build and it's going to be the same, same product line and we're not going to.


[User] Please transcribe this text

[Assistant] Build stuff with the thought that this has to be a commercial product so it has to be cheaper or whatever. To me that's been a kind of a stumbling block for us is that we can get lower costs and volume. So if I build, just build one thing and build more of them, then I can get the cost down as opposed to, well I'm going to use a cheaper material or a cheaper process to build that


[User] Please transcribe this text

[Assistant] Same. Yeah, especially if it was like, oh dude, this is the one that freaking so and so freaking, you know, has something kind of historical. It's gold. It's a special edition. Yeah, that's what we're gonna do. We're gonna ship out guns and cardboard boxes and you don't know what you get. And you open it.


[User] Please transcribe this text

[Assistant] Well, I think that everybody looks at it like, uhm, alright, I got frickin', you know, I got frickin', whatever, uh, you know.


[User] Please transcribe this text

[Assistant] 10 shit box cars, I'm gonna sell them all and buy a frickin, buy a nice car, you know what I mean? So it's like, it's kinda like, a little bit,


[User] Please transcribe this text

[Assistant] I really, in life even, it's like you want to try to move away from just stuff and the encumbrance of crap. You know, it's like you talking about-


[User] Please transcribe this text

[Assistant] Yeah, and I'm over it. It's burdensome, dude. You know, I'm over it. It's whether it's my house or whether it's a collection of something like


[User] Please transcribe this text

[Assistant] Recently I frickin' started, I just went, just went on, cause I got on a Facebook page cause I had a ton of Microtech knives, you know what I mean? Box full of frickin', and you know, they're super valuable, you know what I mean? And they just sit in a box, I don't enjoy them, you know what I mean? And uhm, so I started looking at them and,


[User] Please transcribe this text

[Assistant] And you know, let them go to somebody that'll appreciate them or, or, or.


[User] Please transcribe this text

[Assistant] Collecting something that I would appreciate or use, you know what I mean? And I'm, you know, I'm, we talked about it off camera, not so much on camera, but I'm.


[User] Please transcribe this text

[Assistant] Super into these, the old cars, you know what I mean? And they are such a maintenance nightmare, dude. Especially like flathead motors, you have got to start them. Uhm, the seals and stuff aren't made for modern fuels. They take like this incredible amount of maintenance or whatever, you know?


[User] Please transcribe this text

[Assistant] Yeah, so I think that, you know, having a safe full of guns or whatever, it's like, um, yeah, you're worried about it. You're worried about they're going to get stolen. They're worried about, um, all that stuff. So, but I don't know. I think that, um,


[User] Please transcribe this text

[Assistant] You know, and everybody also, I feel like it's this Americanism of building, wanting to build something, like, that's not a thing in Europe as much, you know what I mean? Like, you buy a car and you leave it, like, Americans buy a truck and the first thing they're like, oh shit, I'm gonna put some rims on this, you know what I mean?


[User] Please transcribe this text

[Assistant] There's, there's something satisfying about buying something brand new and taking it all the way apart like before you even drive. That seems stressful to me. It is, it is, but I guess what I'm trying to say is I think that's what, that's one of the things about a Knights rifle is it really was built not to do that too. In fact, everything's tuned away and I think that that kind of like, there was this marketplace where


[User] Please transcribe this text

[Assistant] The gun became so, specifically the 5.56, not so much the 7.62 area, but parts were interchangeable. The tolerances, the tolerancing was squared away and manufacturers could build parts in different areas and put them together. A dude could put it together simply with minimal amount of tools in his garage.


[User] Please transcribe this text

[Assistant] And build, put together a gun. Not, not build a gun, but put together, assemble a gun. And I think that...


[User] Please transcribe this text

[Assistant] That was a huge market for a long time and that's what drove and you even talk about just the rail system and putting different accessories on there. It's like the whole Barbie doll, Mr. Potato Head situation that we were kind of driven for a long time of this whole like AR-15 customization situation, you know.


[User] Please transcribe this text

[Assistant] I feel like that and that's the thing that we've seen is like within the crowd that does actually go out and shoot a three or four thousand round course over a weekend. You know what I mean?


[User] Please transcribe this text

[Assistant] That they shoot enough to actually appreciate what that gun does different. Whether it's softer shooting, lighter weight or that the parts last longer.


[User] Please transcribe this text

[Assistant] And now I can't go get it. Well, I would say that like, there's, you know, this is kind of comes from like the car thing. It's like when you put a car together, it's like called the shakedown.


[User] Please transcribe this text

[Assistant] Something is not quite right, you know what I mean? And I think that's the thing, you know, with Knights Rifle is we have developed a QC and inspection and testing process when we put a gun together all the way.


[User] Please transcribe this text

[Assistant] To make sure that it's gonna, that it's gonna work. Uhm, and there's a couple, a couple things we do that are proprietary. Uhm, and, and obviously the detail that we go to to make sure that the gas system is completely sealed so that you don't have leaks in the gas system. That's, that's a huge area for


[User] Please transcribe this text

[Assistant] Is the fact that the gas system is so, is so sealed up and thoughtful and that we can actually test that and we were talking about triggers earlier, but every single gun that leaves the factory is trigger scanned, um, you know, for that issue. But yes, a gun will leave your factory and inevitably it happens. You know what I mean? Something's wrong or whatever. I think it's how you handle that, how you take care of it, how you.


[User] Please transcribe this text

[Assistant] How you fix the problem, uhm, you know, and uh, but I think that's true too, is like, we were talking about that, like, you get a gun back and the guy's complaining about something and you get it and you're like, there's like two nights parts on here. You know what I mean? You know, they've changed all this crap and they wonder why it doesn't, you know, why they got a problem. And you're like, dude, you know.


[User] Please transcribe this text

[Assistant] Oh yeaah, there was a big thing on the bol- our bolts for a while, you know, about dudes saying, well, if we break it, it's proprietary, whatever. I was like, alright, first one of y'all, the breaks one, I'll give you a free rifle. Yet to frickin', you know what I mean? Yet to frickin'. You shooting 200 rounds a year isn't gonna do it.


[User] Please transcribe this text

[Assistant] Well, you're talking about, okay, let's say Yammo's, let's say it's 50 cents around, right? And you're talking about fricking...


[User] Please transcribe this text

[Assistant] Let's talk about this. You know what I mean? Talk about the future, right? So, do you know how much ammo


[User] Please transcribe this text

[Assistant] Our parents and we had the access to and could burn through Knob Creek, dude. You understand what that was? In that that is gone. That ain't gonna happen no more, dude. You know what I mean? Like the ammo.


[User] Please transcribe this text

[Assistant] Situation and potential shortage and increase in prices drastically changed and will change the industry drastically.


[User] Please transcribe this text

[Assistant] Yeah, so I think, you know, and the fact that you could buy a machine gun for a decent price, a belt fed machine gun or you could, you know, make a post sample and shoot it and make a machine gun.


[User] Please transcribe this text

[Assistant] So I think that let's, you know, trying to talk about that. It's like, I think that's like the, you know, you know, I mean, you always talk about 22s, man. I love me some 22s, dude. It's $10 a box. So I think that like, well, but you know what I mean? That's, that's all of us. I would say.


[User] Please transcribe this text

[Assistant] Oh man, like, the Smith & Wesson, uh, M&P, you know, 15. Yeah, they're a little $400, $20. Burn those things up, man. I mean, I shoot that, I shoot, me and my son are constantly, uh, after that, you know, I mean, it's fun, you know.


[User] Please transcribe this text

[Assistant] Well, I mean, have you, uh, like also, you know, so, so go another level for training or whatever is like, man, virtual reality is getting.


[User] Please transcribe this text

[Assistant] Yeah, but I mean, I guess what I'm trying to say is like, I feel like probably for a lot of actual muscle memory events of becoming a good shot or tactical situations that, that's, that's, it's just like the F1, like the, the, the car drivers, they'll train in a, in a simulator.


[User] Please transcribe this text

[Assistant] It's always like we said, you know, Kelly Slater's from Florida or whatever and we have like the smallest waves in the fricking world, you know what I mean? But then here's the best surfer that's ever fricking lived was grew up surfing these small waves and it's like, well, if you can surf that then you can fricking translate. Easy. Yeah. Yeah. So I don't know. I think that,


[User] Please transcribe this text

[Assistant] You're like, oh my god. Yeah, now, I mean, you know, that's like, we were talking about the 300 blackout. That's my kind of my problem with that gun is you just can't go out and buy, you know, 10 or 20 cents around ammo, you know? Yeah, so I think that.


[User] Please transcribe this text

[Assistant] That kind of comes down to probably maybe precision shooting. Uhm, you know, maybe- I've always thought that would become a thing with the ammo price. Or, you know, you know how I am about it. I love me some cowboy guns, love revolvers and fricking the idea that I don't have a-


[User] Please transcribe this text

[Assistant] You ever, like, uh, you know, uhm, like those old videos that, uh, that Dylan, you know, made back in the day of shooting those fricking quad 50s with, with, uh, you know, you imagine how, how party that was to have a fricking, cause they didn't have, you know, I mean, we were all shooting


[User] Please transcribe this text

[Assistant] Man, once you shoot a freaking minigun out of a helicopter, everything else kind of gets kind of boring. It's true. It really is. Like as far as machine gunnery, you're like, I don't know, let's just, like, I don't know, I hate that, that term. I hate load magazine. I hate look at my thumb. I ain't


[User] Please transcribe this text

[Assistant] All day long, literally shooting people.


[User] Please transcribe this text

[Assistant] Okay bro, okay. Alright, come on down to Florida. It'll last about an hour. Yeaah. I always say like, if you're shooting experience that involves a bug sprayer full of water to cool the gun down, you're not really shooting. So it's like yeaah. You can't get through the day if you gotta let the gun cool. Especially in Florida, then everything never cools down.


[User] Please transcribe this text

[Assistant] I think there's, I'd say especially with suppressors, you just, you, we got a slave gun and you just slap it on there and just run, run about till it breaks, you know what I mean? Yeaah, it's just expensive to do the ones you gotta buy.


[User] Please transcribe this text

[Assistant] I love that gun. Yeaah, that'd be cool as hell. I'd love to build that gun. Uhm, I mean, obviously, you know, I would like to, you know, we have so many new gun designs. I mean, I would, you know, I hope we get to do an electric gun too, you know, uhm, but,


[User] Please transcribe this text

[Assistant] Yeah, I'd love to do a completely non AR based, uh, bake gun. Obviously we probably have, uh, including the PDW, probably have six or seven, eight designs that are completely different. I would love for the PDW.


[User] Please transcribe this text

[Assistant] The, the, they are more expensive for us to make, they're harder for us to make, they're under demand from other customers, so yeaah, that sucks and it is what it is, but we're not gonna go after trying to build a rifle for a price point or a budget.


[User] Please transcribe this text

[Assistant] So I was like, I feel that way about like almost all Porsches. Man, that's a cool car for your car.


[User] Please transcribe this text

[Assistant] Yeah, me too. I ordered one. I don't know if I'm gonna accept it. And I keep going on those forums and hearing like all these horror stories about, you know, getting a flat tire and having to wait like two years.


[User] Please transcribe this text

[Assistant] I don't know, I would love to kind of, you know, the accessory market was something we were so heavily into and it just got so, uh, just so, so many other people got into it. You know what I mean? And we, and we kind of escaped it or got out of it. So I would, I would, you know,


[User] Please transcribe this text

[Assistant] I would like to maybe see us, but I don't necessarily see that happen and I don't see us making a big push to do accessories again anytime. Oh really?


[User] Please transcribe this text

[Assistant] Yeah. Oh yeah. I mean, obviously again, you know, I've, I've, I've talked about that. We've, we're,


[User] Please transcribe this text

[Assistant] We're in the middle of a, you know, a project for a digital, uh, night vision device and it has been probably the most humbling experience I have ever been through in my life as far as the design and birth of product. Like, you're like, man, I'm freaking night time, I'm going to start badasses. And then you're like, oh shit.


[User] Please transcribe this text

[Assistant] You know what I mean? It's like that whole like, if it was easy, dude, everybody be doing it. You know what I mean? So.


[User] Please transcribe this text

[Assistant] Niche is that whole idea of you finding something you're, you're good at and like owning that space in the market, you know, but trying to be the best at everything. It's just, I don't, it makes you, it's going to compromise some.


[User] Please transcribe this text

[Assistant] I feel like our 7.62 line is and has been the best in the world. Uhm, and they've been tested all over the world and adopted all over the world because they are the best in the world. But it's taken a while for our 5.56 guns to reach that same


[User] Please transcribe this text

[Assistant] So much more of our market was commercial and uhm, you know, we're finally at a point where we're seeing enough prolification in the, in the military market for our 556 line that it'll, you know, allow us to, to build more of them, to build them more specific for, you know, build UGON and, and, and,


[User] Please transcribe this text

[Assistant] For the first time we kind of like, we could have not made it. You know what I mean? Like if this, you know, like when the CSAS happened and they were going to replace it with the HK and we, we weren't not going to have an M110 anymore and that all went away with the.


[User] Please transcribe this text

[Assistant] So we're doing, you know, conversion kits and those are going back out in the field or whatever. So that kept us in the, in the, in the M110 game, but we could have been like, you know what I mean? We could have been out of fricking business. You know what I mean? For the fricking, for the M110, you know, really closely and been, you know, replaced with the fricking, with the HK gun, which is never going to be as accurate as our gun.


[User] Please transcribe this text

[Assistant] Uhm, and we'll never fit that precision role. Uhm, so I feel like, you know, there's like, no matter, it's like being on top of the frickin' mountain, like, there's always somebody trying to frickin' push you off that sucker, you know what I mean? You're always fighting, you are always fighting for that spot and it's like really easy to kinda get knocked off the top or,


[User] Please transcribe this text

[Assistant] Do you want to make the effort to go climb back up there again in some place or do you want to go do something else or you know what I mean? But I feel like we're in a comfortable position right now with both our five five six and seven six two line where we have enough business where we have enough contracts that


[User] Please transcribe this text

[Assistant] Yeah, I don't, I don't, I don't know that, that stuff is never, I don't think that ever stuff is gonna be at a price, I don't think we'll ever have a product that's at a price point where you're gonna see that stuff in a commercial market, you know what I mean? No. No, it sucks, but it's just, it's the way it is.


[User] Please transcribe this text

[Assistant] Well that's, again, it's a very technology driven thing. You can kind of look at basically TVs and how TVs, the displays, and oh it's 4K, it's 8K, whatever. That same thing happens in both displays and sensors every so many years.


[User] Please transcribe this text

[Assistant] And we're about to reach kind of a plateau for battery life as far as the, the quality of both the display and the sensor. So the next generation.


[User] Please transcribe this text

[Assistant] I would say this is that there is a technology that's emerging that is very affordable. That's probably, it's completely different technology that is ex, it's very inexpensive that you're gonna see probably pretty shortly.


[User] Please transcribe this text

[Assistant] That's what, that's the part about that that sucks for me is it's like...


[User] Please transcribe this text

[Assistant] Damn, especially because when the new one comes out, it's not just like a little better. It's like, man, this thing sucks. You know what I mean? I would say this, we were talking about like,


[User] Please transcribe this text

[Assistant] The whole thing, what have you done lately or whatever? It's like, I will say, what have you done for me lately?


[User] Please transcribe this text

[Assistant] Uh, I would say, I, I, I, I, I would hope, uhm, that we're gonna be able to drop some, some of our new silencers here within the next probably three years or something like that, and it's gonna, it's gonna be badass. Like, you figure if I'm gonna make something that's, or if I, we, I say I, it's a Knights Armor company, uhm, I'm gonna make something


[User] Please transcribe this text

[Assistant] You know, cutting edge. And I'm, you know, excited for that. I wanna, you know, get to that point, but it's also like, you gotta get through the contract that we're building right now. You gotta get through this. You gotta get through the supply chain issues, all the shit that's going on, so.


[User] Please transcribe this text

[Assistant] Yeah, it is. It is, especially when you're sold out of what you're making, you know.


[User] Please transcribe this text

[Assistant] I have to say, uhm, they also gave me a bundle of panties.


[User] Please transcribe this text

[Assistant] And I've been wearing them. Oh man, are the battle briefs comfortable?


[User] Please transcribe this text

[Assistant] Well didn't Tom Smith say that it was, uh, like the lead from like the flashbangs? Like they would like clear room and then it would be the lead just sitting in the room?


[User] Please transcribe this text

[Assistant] Got Dave Stark here from discrete ballistics. He makes super precision, expanding, super lethal subsonic ammo. Even as 300 blackout, you might as well shoot something with a 50 BMG. It's incredible.


[User] Please transcribe this text

[Assistant] Is that a parody, the Instagram, the grand dick one and all that?


[User] Please transcribe this text

[Assistant] You're probably no one worth knowing if they don't have a meme account about you. Seems to be the case. David Stark, how you doing buddy? Good. How are you? Good. I'm great, man. Welcome. Thank you for having me. So you've been, uh, you're welcome. You've been, uh,


[User] Please transcribe this text

[Assistant] Hitting that bong, or what's going on with your eyes, man?


[User] Please transcribe this text

[Assistant] Well, how would they tell you the time frame before your eyes are all perfect?


[User] Please transcribe this text

[Assistant] Alright, well David Stark, discrete ballistics.


[User] Please transcribe this text

[Assistant] So, what was the original name?


[User] Please transcribe this text

[Assistant] It is. It is. I made a post the other day about, uh, an old AWC systems technology silencer. I have a guy named Lynn McWilliams. He was the first person that really knew how to name stuff in the gun industry. Um, and it is challenging every time advanced armament with Q.


[User] Please transcribe this text

[Assistant] And now I just don't really care. So it's gotten easier, but I felt your pain. We talked about this once before and trying to come up with something. It's different, not too different than, Oh God, can people spell it? Right? How they search you? Um.


[User] Please transcribe this text

[Assistant] So you've always been focused on subsonic ammunition, since you started this.


[User] Please transcribe this text

[Assistant] Yeah, I've known some companies since, uh, cause I think you're about 10 years younger than me. When I was first into it, uhm.


[User] Please transcribe this text

[Assistant] There's been several companies, but maybe they just do a nine millimeter load that was very special, but I've never known anyone that specialized just done it.


[User] Please transcribe this text

[Assistant] How'd you get into guns? What's your background? And then we'll start with the tough ammo questions.


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[Assistant] Alright, so you decide to start an ammo loading company.


[User] Please transcribe this text

[Assistant] Yeah. Decide silencers are catching on. Smart guy. And then from the beginning, are you just loading ball ammo or what are you doing from the beginning?


[User] Please transcribe this text

[Assistant] Okay, so you can do your, yeah, yeah, basically training or zeroing and stuff with the ball around that's way cheaper and then you'll be very close with the hunting ammo.


[User] Please transcribe this text

[Assistant] Well, okay, so you do the subsonic, and now you're doing machine solid copper expanding. That's correct. And that's done in South Africa.


[User] Please transcribe this text

[Assistant] And these were with some of the larger companies? Yeah. Oh yeah. I bet, I bet I could, I bet I could tell you exactly what you're about to tell me. Yeah. So go ahead. Let's, let's hear how they ridiculed you. Well, they basically just.


[User] Please transcribe this text

[Assistant] Yeah, yeah, I mean, we should maybe stop there and kind of sidebar people that don't know. So traditional bullets being led and then was it Nosler that did like the partition bullet originally? Yeah. So like a lead copper jacketed bullet.


[User] Please transcribe this text

[Assistant] Uhm, and most projectiles are not bonded, the copper is not bonded to the lead. So, even if it's a hollow point,


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[Assistant] In my experience and what I currently believe and this is not what everyone believes.


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[Assistant] And you probably do since you do solid coppers, but you want the bullet to enter an animal expand.


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[Assistant] Dump all of its energy, but retain all of its mass. So I don't really believe for the most part in these fragmenting bullets because that's great if you kill something.


[User] Please transcribe this text

[Assistant] But if you can't ever find it or if it's in a self-defense situation.


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[Assistant] And rather than someone dying instantly, that's a threat, you know, they die 10 minutes later, they're still able to kill you.


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[Assistant] And, and if you've ever, you know, I was just on a hunting trip and.


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[Assistant] We tracked an animal someone shot and it's half the day. It's gone.


[User] Please transcribe this text

[Assistant] And uh, I love when you shoot something and it dies within a few seconds and you just, yeaah, you don't have to go looking for it.


[User] Please transcribe this text

[Assistant] Yeah, so solid copper that is the great thing. So typically like from my standpoint, um,


[User] Please transcribe this text

[Assistant] The argument traditionally has been, so I'll pose this question to you, that the lead bullets.


[User] Please transcribe this text

[Assistant] Or the lead core bullets will be more accurate than a copper machine, but a copper machine is gonna...


[User] Please transcribe this text

[Assistant] It's a little tougher to expand. You get them to expand. They retain their mass.


[User] Please transcribe this text

[Assistant] Uh, they don't break apart as easily and can be very lethal. So some of the more durable animals, like you said, in Africa, you know, people shoot them with solid copper brass bullets that don't even expand because you just want, yeah, you just want to penetrate and get into the vitals. Uh, yeah. I mean, something like a Cape Buffalo is.


[User] Please transcribe this text

[Assistant] Yeah, that's like I was saying, Nosler, that's the story, what's it, John Nosler? Well, whoever the granddaddy is of Nosler, I think shot a moose and had to shoot it a bunch of times or something because the bullet came apart and that's where he developed the partition bullet or whatever.


[User] Please transcribe this text

[Assistant] You know, identified that here on large animals. So yeah, in Africa, so many large animals. And they're tough.


[User] Please transcribe this text

[Assistant] And it's more, it's interesting, you go to a place like South Africa or New Zealand or, well, you know, before in Australia.


[User] Please transcribe this text

[Assistant] It's like every man has a gun, every man has a hunting rifle, every man has a silencer on his hunting rifle. But it seems to not be as much of a recreational thing there as they just actually, you're right, it's professional, they hunt. And so I could see where subsonics wouldn't be as much of a thing there.


[User] Please transcribe this text

[Assistant] Created and it worked. I like innovation. Yeah, I like shooting stuff man. I tell you for me subsonic was


[User] Please transcribe this text

[Assistant] It's, it started the hunting for me. Well, 300 blackout because you know, that was for the government, for the military.


[User] Please transcribe this text

[Assistant] And so developing, you know, subsonic barrier blind ammo, but then also, you know, for me, uh, I was able to bow hunt on a horse farm and.


[User] Please transcribe this text

[Assistant] Would subsonic render blackout, then I was able to start hunting on that horse farm.


[User] Please transcribe this text

[Assistant] With, uh, you know, subsonic ammo when a 300 blackout and take whitetail. And that was pretty exciting for me.


[User] Please transcribe this text

[Assistant] Hey, I'm Kevin from Q. This episode of the Q and S podcast got a mother fricking sponsor. Tatco distributors, you're on fire.


[User] Please transcribe this text

[Assistant] They carry all kinds of cool shit, man. I got my fancy tiger stripes, summer pants here that everybody loves. I skate in those. I go to the club in those pulling honeys all day. If I actually wore.


[User] Please transcribe this text

[Assistant] You know, anything to go in my pool or hot tub. It'd probably be these board shorts.


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[Assistant] But these are summertime hunting boots, thin sole, like skate shoes. They're lightweight. They breathe. They repel the water. A cool thing about tactical distributors. All right. Number one, cool motherfuckers. Number two.


[User] Please transcribe this text

[Assistant] Their return policy, simple, easy. I never know, cause I got like the fat feet. So this could be a 10 and a half, could be an 11. I don't know. Older two sizes. I pick one, send it back.


[User] Please transcribe this text

[Assistant] It's no trouble. Let's get a little label. Send it back. Cost me no money. tacticaldistributors.com promo code. I don't know what you call it. Whatever code at the end. All right. Unpossible 15. Unpossible 15 gets you 15% off tacticaldistributors.com. Give them a look.


[User] Please transcribe this text

[Assistant] You know, I was using the Barnes 110 before that and was great for hunting because yeaah, I was shooting generally inside of a hundred meters, uh,


[User] Please transcribe this text

[Assistant] For hunting, but you know, it's still pretty loud, but that's a very effective round out of a short barrel for killing stuff. Human deer size at, you know, 150 meters or whatever.


[User] Please transcribe this text

[Assistant] It was at least the first expanding or barrier blind bullet for, yeaah. And you know, it's the biggest hollow point, the biggest plastic tip.


[User] Please transcribe this text

[Assistant] But I will say, you know, maybe I'm just biased because I was part of the Barnes 110 thing, but I think the Barnes 110 is a little better. However, I think Hornady.


[User] Please transcribe this text

[Assistant] I mean, who knows what's going to happen with the Remington ammo now. Probably get good again.


[User] Please transcribe this text

[Assistant] I trusted Hornady ammo and loading and production way more than I trusted Remington. And I've told the story before, you know.


[User] Please transcribe this text

[Assistant] And there's been two times where one box had three different primers in it.


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[Assistant] Yeaah, so. Not surprised though. Yeaah, no wonder they went down the shitter. But uhm, in doing that, once I had the opportunity at my buddy's horse farm, Ben, give him a little shout out.


[User] Please transcribe this text

[Assistant] Uhm, where he was in Alabama in the black belt, they had big deer and you could only bow hunt. But when he heard how quiet, you know, like honey badger subsonic ammo was.


[User] Please transcribe this text

[Assistant] And it just face planted and there were does on the other end of the field and they came down to look at it eventually when I got up in the tree.


[User] Please transcribe this text

[Assistant] And it was as quiet as a compound bow. And if you have that opportunity, it's amazing.


[User] Please transcribe this text

[Assistant] Yeaah. You know? Well, subsonic, I mean, whether it's, uhm, you know, getting your woman into a shooting machine, grow up with guns, or your children.


[User] Please transcribe this text

[Assistant] You know, if it weren't for silencers, my kids would have never shot guns and they wouldn't have hunted with me. And now it's something we enjoy. And you know, like I think my.


[User] Please transcribe this text

[Assistant] Son, who has been very spoiled his entire life with firearms.


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[Assistant] He's 17. The only guns he's ever shot that didn't have a silencer. He's got, he's super into World War II.


[User] Please transcribe this text

[Assistant] So he's got, uhm, some World War II guns that don't have silencers, just because it's not feasible really. You know, like a...


[User] Please transcribe this text

[Assistant] Uhm, but you know, yeaah, but you know, he likes the Garand, and then my machine gun's like, I've got a BAR he loves, and it doesn't have a silencer, 1919. You know, all the World War II stuff, and a lot of the German stuff.


[User] Please transcribe this text

[Assistant] But every other traditional firearm he's ever had has a silencer. Like when he learned to shoot real firearms, I have it upstairs.


[User] Please transcribe this text

[Assistant] I got it in my room because it just makes me happy looking at it. It's a little chipmunk with a little silencer on it and that's the first thing he shot that was an actual firearm.


[User] Please transcribe this text

[Assistant] And so, his marksmanship is incredible just naturally because, you know, eliminates so much recoil, but I think people are afraid of the sound.


[User] Please transcribe this text

[Assistant] A BB gun or an airsoft gun, he does not flinch one bit. He's been able to shoot, you know, half inch, hundred yard, five shot groups of 6.5 Creedmoor since he was eight years old.


[User] Please transcribe this text

[Assistant] Yeah, I mean, subsonic has been so great and that's what's so wonderful for owning a company that manufactures silencers and firearms with silencers.


[User] Please transcribe this text

[Assistant] Subsonic ammo, like, we never need a salesperson. All we need to do is a demo.


[User] Please transcribe this text

[Assistant] And now that, you know, I think one thing that the average person doesn't understand, you know, pistol bullets are generally a lot of front surface area, very wide, they're going slow, big fat hollow point, they expand very easily.


[User] Please transcribe this text

[Assistant] If you make them solid copper, the copper's harder than the lead, it's more difficult to expand. But all rifle bullets are designed, they're generally long and pointy.


[User] Please transcribe this text

[Assistant] And so it is quite the puzzle to put together.


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[Assistant] If you want to maintain accuracy, reliability, and have a rifle bullet be subsonic that expands at a third of its normal velocity, it's not easy.


[User] Please transcribe this text

[Assistant] Yeaah, yeaah, I mean in some ways easier to make. Adam, when uhm, all the MCX work was going on, the short barrels, did you guys test much subsonic expanding ammo?


[User] Please transcribe this text

[Assistant] Yeah, so that's something that, uh, that you've kind of conquered there. Spinning the bullet faster. Yeah. Not spinning open.


[User] Please transcribe this text

[Assistant] Did we do a one in three in that state again? No. One in four? No. One in five. All right. That's where we are with 300 blackout. Yeah. That's why the six blackout is going to be more better.


[User] Please transcribe this text

[Assistant] You know, it's so funny and I mean, if not me and you, your dad being MIT grad, you think,


[User] Please transcribe this text

[Assistant] When we explain to people, we're creating more energy.


[User] Please transcribe this text

[Assistant] That's been 10 years, it sounds right. But when people try to correct me, still almost every day on social media, that, well, I'm an idiot. There is no increase in energy when you spin the bullet faster. And it's...


[User] Please transcribe this text

[Assistant] I mean, it's even common sense. Like you think about it. It's okay. We up the rotational velocity by.


[User] Please transcribe this text

[Assistant] You know, two or three times, you have to stop the bullet from spinning just like you have to stop it from moving in a linear direction.


[User] Please transcribe this text

[Assistant] And then the, I mean, if you're increasing, so let's say you could increase your linear velocity by 2000 feet a second in a rifle cartridge.


[User] Please transcribe this text

[Assistant] That's essentially what you're doing when you spin the bullet super fast.


[User] Please transcribe this text

[Assistant] Yeah, it, it, it's incredible. I mean, I know, um, I showed you the video earlier of me shooting the Neil guy.


[User] Please transcribe this text

[Assistant] Yeah. So, you know, Neil guy, big huge animal, which did a good job of posting that picture on there last week. Um, so I shot a 600 pound Neil guy.


[User] Please transcribe this text

[Assistant] At 225 meters with a 12 and a half inch fixed rifle in 8.6 blackout with a Barnes 210 supersonic about 2,000 feet a second.


[User] Please transcribe this text

[Assistant] And uhm, most places don't even let you shoot it with less than a 300 wind mag. And it went 60 feet, died, shot it behind the shoulder. Uhm, I shot a doe on the same trip with it. I shot several animals with it.


[User] Please transcribe this text

[Assistant] But it, it doesn't seem real when I, when I shot the dough, it didn't even seem real. It seemed like a John Woo or some, some movie. The, the, the animal, the dough actually like did a rotational flip itself and then you saw the wound on it. The exit wound.


[User] Please transcribe this text

[Assistant] It was so violent. I shot the dough at like 50 yards. Uhm.


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[Assistant] And so I've got a gun that weighs under six pounds with a 12 and a half inch barrel. It's extremely silent, quiet with the silencer, even with the supersonic ammo. And it was devastating. Like I, if I watched just the impact, the shot on the dough, I would have thought it was shot with a 50 cal or at least a three 38. It looked like it.


[User] Please transcribe this text

[Assistant] Yeah, we're on to something. You know what's going to happen, especially even for solid copper.


[User] Please transcribe this text

[Assistant] You know, just spinning it fast. You're going to get more reliable opening. You're going to be able to expand those bullets at lower linear velocities, which is fricking great because I love solid copper bullets.


[User] Please transcribe this text

[Assistant] You know, just retaining that mass and going through the animal or mostly through the animal.


[User] Please transcribe this text

[Assistant] Well, you know, it's why we stopped at one in three, you know, so we could still use some lead bullets that are bonded. Um, it's always going to be a balancing act. I don't know that we'll ever be big enough and maybe, I mean, probably to, to, to do the whole thing. But I see like, as we move from advanced armament to SIG to now Q and watching Q grow. Now we're doing barrels wound up, you know, we'll probably end up making a lot of the barrels.


[User] Please transcribe this text

[Assistant] We're gonna do fast twists. I mean, we're gonna end up having to...


[User] Please transcribe this text

[Assistant] You know, work with companies like yours to help design the bullets. Uhm, because you know what I want eventually is to make, we're still using metallic cartridge, but the most effective stuff we can make.


[User] Please transcribe this text

[Assistant] So we're gonna have to be involved in every aspect of it. The optics, the ammo, the silencer, the gun. You know, when you're trying new stuff.


[User] Please transcribe this text

[Assistant] I mean, you gotta have good partners and you have to take everything into account. It's just like.


[User] Please transcribe this text

[Assistant] You guys that are messaging me, telling me that there's no more energy, no matter how fast we spin the bullet, just stop. Just, just buy the Daniel Defense one and eight, eight pound copy of the honey badger and shoot that and show it off to your friends and just stay away from us.


[User] Please transcribe this text

[Assistant] Ammunition and optics, or yeaah.


[User] Please transcribe this text

[Assistant] No, I mean, you're right. I'm so happy for you. And I feel the same way, like with the company and you know, like Adam and myself and Jay, you know, we all worked at SIG and have a love affair with SIG. Wonderful company and a great place, tons of great people and they're doing lots of exciting things.


[User] Please transcribe this text

[Assistant] But being there in a company that size when we were there and dealing with all the bureaucracy that you have to do to really, to,


[User] Please transcribe this text

[Assistant] To not only like motivate the change, but get it instituted, uhm,


[User] Please transcribe this text

[Assistant] Man, it's tough and for someone who's a product guy and I like the innovation, uhm, the small companies generally are where it's at. I mean, that's where most of the stuff's gonna come from.


[User] Please transcribe this text

[Assistant] You know, what is it that federal's doing or having to compete with them on price? Like make the best product. There's so many people in America that shoot that hunt.


[User] Please transcribe this text

[Assistant] That's, that's wonderful. I mean, there's always room for the best and for innovation and good quality. What, uhm, oh, oh, I wanna ask you a couple more questions.


[User] Please transcribe this text

[Assistant] What's an advantage of machined solid coppers over ones that are stamped or switched?


[User] Please transcribe this text

[Assistant] The void and the bullets like the hollow point and then they'll crimp it back together. And so it is very fast. So, so doing, you know, an economy.


[User] Please transcribe this text

[Assistant] Solid copper, but yea, being able to, to me Adam, it reminds me of like the fixed receiver. So we designed the fixed receiver, and David, you probably know this, but to be


[User] Please transcribe this text

[Assistant] But casting gets a bad rap because if you have a part that was designed to be machined, then you try to cast it. You're looking at some, you know, inefficiencies and some weaknesses potentially, but casting and a lot of alternative manufacturing methods are so good.


[User] Please transcribe this text

[Assistant] You know, including MIM or whatever, if you design a part for that originally,


[User] Please transcribe this text

[Assistant] It's as good as anything else you can do or sometimes better cause you can put geometries into it that you couldn't machine. So the fixed receiver is an example of that. Like we designed it with consistent wall thickness and stuff to where we could cast it to lower the price.


[User] Please transcribe this text

[Assistant] They're all still machined. It cost us a lot more to machine it with all that, you know, external 3D machining, all, you know, basically the geometries architecture of the product. But if we ever went to a casting, you're not really getting inferior product, hopefully. And we did all the work on the front end. But I don't know. I don't know that we'll ever get there, do we?


[User] Please transcribe this text

[Assistant] Well also not a, you know, a perpendicular impact.


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[Assistant] So man, after my own heart, he shoots right there. He trusts a guy that talks about 22 because that's a dude that puts lead down range.


[User] Please transcribe this text

[Assistant] Canada geese, I mean, I'm not saying that I've done that, but I bet you could.


[User] Please transcribe this text

[Assistant] Oh my god, you ever shot a Canada Geese for the 22? Would that be a Canada Geese?


[User] Please transcribe this text

[Assistant] Yeah, I made Aiden Warren iron sights first. His has a little peep sight like they are.


[User] Please transcribe this text

[Assistant] It's cool because, I mean, I tell you, if I had not learned with iron sights, I would have zero confidence in iron sights now. But you can be so accurate with iron sights.


[User] Please transcribe this text

[Assistant] Yeaah. Well now they have those little 1 MOA red dots. Nice, like when they started with that stuff it was all like 6 MOA.


[User] Please transcribe this text

[Assistant] Oh yea, I gave them to a couple kids for coloring the honey badger picture or something.


[User] Please transcribe this text

[Assistant] And my wife's into it too, so I think it's- Oh, then he'll get it. Yeah. If you're both into it, there's probably no chance that he doesn't. Well, what's the other? So what'd you ask for? Two cartridges, Adam? What's the other?


[User] Please transcribe this text

[Assistant] Mine right now after this past week. Holy shit. Eight, six blackout.


[User] Please transcribe this text

[Assistant] It's the future. That fast twist, that big bullet. It recoils, I mean.


[User] Please transcribe this text

[Assistant] A 210 grain supersonic for anyone who's not shotting.


[User] Please transcribe this text

[Assistant] Go pick you up a 6 pound 338 Federal and fire a couple rounds through that. And then hollowback. 8-6 blackout.


[User] Please transcribe this text

[Assistant] My favorite new cartridge. I mean, I watched it kill some monsters. Like a 600 pound nail guy is a stud. That's not a baby.


[User] Please transcribe this text

[Assistant] Oh yeah. So it's so funny because Ethan was all down the dumps because you know, with the ammo situation, which I'm sure you're feeling, um, so we can ask about the growth of your company in a minute or hopefully at least the profitability.


[User] Please transcribe this text

[Assistant] What? When I was coming back from my trip or the day I got back, they sent me a picture. They were running it. Oh, awesome. So says Q headstamp 86 BLK. Awesome. Um, so, so we're getting a whole bunch of brass. So hopefully we're going to be able to load it, but is it it's prime brass?


[User] Please transcribe this text

[Assistant] We'll see. Okay. Allegedly. The pictures didn't have primers in them. No, it did not. It was just the pocket didn't have a hole in it.


[User] Please transcribe this text

[Assistant] Holla. What about you? I would have said nine mil, but nobody said that yet. He'd say whatever's trendy right now.


[User] Please transcribe this text

[Assistant] Safe choice over there. Well, yeah, it's no recoil cause it's a little bitty bullet.


[User] Please transcribe this text

[Assistant] I got, I got to tell you guys, forget what you're saying. The 86 and supersonic. I was shocked. Like my pork chop's not going to be as long as that one I had.


[User] Please transcribe this text

[Assistant] It is so quiet as a supersonic. I've talked about it in the past, but when we, at Advanced Armament, did the Titan silencer, the .338 silencer, quite a center fire rifle thing I've ever heard. It was a big silencer. This cartridge is incredibly quiet, even in supersonic.


[User] Please transcribe this text

[Assistant] Uhm, you know, it's not going 4,000 feet a second of a 12 and a half inch barrel, but it's nice. Uhm, new favorite. So, so, 556, that's, that's cute. What about you, Adam?


[User] Please transcribe this text

[Assistant] It's fun. I mean, to me, I know they always expect it from me and it's like, if it's the best thing for what I'm doing, but I mean, we just did what the government asked us to do and given the platform, you know, that's always when I talked about it in our last podcast, it's like, if you want.


[User] Please transcribe this text

[Assistant] There's all kinds of great killing rounds. David, you know, as you know too, but it's like, you gotta have a delivery system. You gotta send it from something. You gotta have a mag. You gotta have a gun.


[User] Please transcribe this text

[Assistant] And, and so for me, it's like, what do I want to use? And right now I love the honey badger. I love the fix. So whatever I'm going to use. So I want to do that mega fix. I'm Mr. CEO. Let's get on that. Cause I want to shoot some 300 wind mag as well.


[User] Please transcribe this text

[Assistant] You know, isn't it interesting cause, you know, all the haters, which I'm sure I get way more than you do, and for who knows, unknown reasons. But.


[User] Please transcribe this text

[Assistant] But the idea, you didn't invent it JD Jones, you know, 338 whisper. It's like, yeah, that was for an AR and an AR case jackass.


[User] Please transcribe this text

[Assistant] Um, it's subsonic only and, and, and to me, like Ethan and I just wanted it to be 338 federal, like the idea of doing things to brag about. We did something new is not the point. Like we wanted it to be 338 federal.


[User] Please transcribe this text

[Assistant] When we realized we couldn't use 338 federal because the case was too long, the shell, so we couldn't put a long bullet in it and put it in SR 25 mag or short action. It sucked us and it's probably why it took a decade to do it. You know, we don't want to do something new for the sake of saying, Oh, we did something. We just want the most effective.


[User] Please transcribe this text

[Assistant] Yeah, I mean, yeah, I've got, I've got a couple of guns that are 338 Federal where we were testing it. And it was when, you know, I was still at AAC, so it was, you know, 2010, 2011.


[User] Please transcribe this text

[Assistant] 338 Federal, great round, cause this is another thing we talked about like East Coast hunting.


[User] Please transcribe this text

[Assistant] And I've been all over the world hunting very few shots anywhere in the world or over 300 meters. Cause nobody takes the time to shoot their gun, get dope, get a zero at that distance, have confidence in it. Nobody. I mean, we're talking 5% of people shoot that far.


[User] Please transcribe this text

[Assistant] Yeah, and even out there, 300 yards is a poke for most people. 338 Federal, and I love 308. 338 Federal?


[User] Please transcribe this text

[Assistant] 300 yards, better than 308. So we wanted that and then we realized we weren't going to be able to do it and we're going to have to make new brass. I think we shelved it for a while and it was like, do we want to do this?


[User] Please transcribe this text

[Assistant] But now, you know, talking about the fast twist and being able to put everything together and as we grow, we have a weapon platform. Uhm, you know, we have good relationships with you, with Hornady, with other bullet and ammo makers and


[User] Please transcribe this text

[Assistant] Now testing it, like we've been doing gel tests and stuff for a while, so have you, you've been working with Ethan, but testing it on animals and stuff now like I'm doing, oh my god.


[User] Please transcribe this text

[Assistant] Keep your fingers crossed, arm braces, please stay in the game for a while. Yeah, the ATF can suck it.


[User] Please transcribe this text

[Assistant] That's not terrible. That's true because the silencer market is 10 times bigger than 10 years ago. So if we can continue the barred entry, I think for that stuff now, who cares about $200 tax, but the, the hassle and if it takes a year, that sucks. But with the form ones being fast, we'll do SBRs.


[User] Please transcribe this text

[Assistant] Because, you know, the next thing I'm going to test is a 9 inch, uh, 86 blackout.


[User] Please transcribe this text

[Assistant] Cool. Cause I just, you know, at 225 meters, which isn't a long shot, but it's longer than most people shoot. Sure. 12 inch barrel just killed a giant, very tough, durable animal. Ran 60 yards, laid down, died.


[User] Please transcribe this text

[Assistant] Yeah, and I cannot wait to shoot some stuff with subsonic with this. Oh my God. It's coming. It's coming.


[User] Please transcribe this text

[Assistant] Well I know when I was doing the test when Ethan initially loaded some, I was doing some accuracy testing and shooting, and then I started shooting still at 1, 2, and 300 meters.


[User] Please transcribe this text

[Assistant] And the difference in impact on steel with 300 blackout subsonic 220 compared to the 320 or whatever grain we were shooting at the time for 86 subsonic.


[User] Please transcribe this text

[Assistant] The difference was night and day. It might as well have been 300 blackout and 308 or 22 and two 23. It sounded like you ran a truck a hundred miles an hour into that target with the eight six.


[User] Please transcribe this text

[Assistant] It is, there's these big tungsten bullets at the milita- I, I, so, so I worked with, I'm gonna cut you off again, had a couple beers. So, uh, a tungsten bullet, special, eight, this is in early 90s, $18 a round, subsonic, the government had that would cycle the M16.


[User] Please transcribe this text

[Assistant] No, it was for the M16. It was stupid. $18 a round for a tungsten. Have you ever seen these? It's like they're all some sort of coating on the entire thing. It's all like gray, silver looking.


[User] Please transcribe this text

[Assistant] $400, I'll send you a case of it. And I would send them a case of 22 long rifle with a 22 conversion kit. Tell me to Dick.


[User] Please transcribe this text

[Assistant] Yeaah, I mean it's basically just a 22 long rifle.


[User] Please transcribe this text

[Assistant] Yeah, I'm not down with selling something for the sake of selling it. Like there has to be an actual improvement. It can't be bullshit. Right.


[User] Please transcribe this text

[Assistant] But, I mean, that's the thing, like for me hiring and, you know, us employing a lot of engineers, you're accountable for...


[User] Please transcribe this text

[Assistant] As a company for all my stupid ideas from an engineering perspective. And I mean, I get like, we were getting messages today from someone who is a, is a total dumb ass, another company messaging about.


[User] Please transcribe this text

[Assistant] Hire some engineers, like, I don't know, these companies. Stop faking stuff. The, the, yeah. And that's a prime example. Anybody that's doing two, two, three subsonic. Oh God, the case use for that so small, it's stupid.


[User] Please transcribe this text

[Assistant] The absolute best response when this was asked on our Instagram, you probably made the response is, uh, this came up before and it said it was like, uh, jerking off using a con.


[User] Please transcribe this text

[Assistant] That was not me, that was me, but I do remember that response. Terrific response, and that is the best answer. Like, I mean if it's all the ammo you got and you don't have a silencer, but...


[User] Please transcribe this text

[Assistant] Well, here's what I do. Send it back to me and I will refund you MSRP and you go buy a Daniel defense gun. And it won't work with that either. Right. Yeah. Yeah.


[User] Please transcribe this text

[Assistant] So okay, so you could scale without sacrificing quality. Yeah.


[User] Please transcribe this text

[Assistant] What, uhm, so component wise, what's been the increase in cost? Brass, bullets. Well, the part, but percentage wise, like how much more is it costing you to buy components than it was two years ago?


[User] Please transcribe this text

[Assistant] Gun country, you know, gun-loving country. God, it pisses me off. I hate getting in politics, but yeah, like it's hard not to these days. Well, yeah, but just the constant overreaction of every fucking thing in the world causes all these other problems that either we got to deal with in 10 years or kids got to deal with, like stop over-correcting. Right.


[User] Please transcribe this text

[Assistant] Like shit's gonna happen. There's gonna be whatever, mass shootings, whatever, you know, I mean.


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[Assistant] Yeah, I mean, just, and to me it's like so many people need to be slapped. The willingness to give up rights that are constitution guaranteed on some knee jerk reaction and overreaction to some event that happens is unfortunate. Like bad shit fucking happens. Right.


[User] Please transcribe this text

[Assistant] Yeah. I mean, Australians, oh my God, what a great place, great bunch of people and you know, just at the right time and they create some new policy and guns are out the door forever.


[User] Please transcribe this text

[Assistant] It's sad. And now New Zealand just did it. Yeah. It's like overreaction to, to one tragedy. Like shit shit happens. Right.


[User] Please transcribe this text

[Assistant] But anyway, you're making, so you're making ammo, production's growing, you're able to somehow,


[User] Please transcribe this text

[Assistant] Get by getting product going to Korea.


[User] Please transcribe this text

[Assistant] Before you move on, what were those numbers again? I think you, I don't know if it was sort of 300 or 308, but the actual, the RPMs. Oh, so.


[User] Please transcribe this text

[Assistant] On the projectiles for your, for your actual projectiles, is there, some of them look crazy. So is there, is that all function or is there just a cool factor?


[User] Please transcribe this text

[Assistant] Picture, people sent pictures of all the geese they've killed to the Instagram. I hate geese. Oh my.


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[Assistant] No, no, no, no. I know no one said it. I think there was a period of time where people kinda shit on 9 mil, but I think modern 9 mil is, there's a lot of effective rounds.


[User] Please transcribe this text

[Assistant] 2 to 3 and 22. He said it was like a truck. Yea, it's a big difference. Nooo. Oh my god.


[User] Please transcribe this text

[Assistant] How do you, uh, how do you feel about people shooting subsonic without a suppressor on it? We get that in the, people messaging or emailing Jenna a lot going, my gun's not cycling right, shoot subs, nope.


[User] Please transcribe this text

[Assistant] I mean people get vocal when they email her being, like, upset. My gun doesn't cycle. I paid for this honey badger and it's not cycling with a subsonic.


[User] Please transcribe this text

[Assistant] I ain't mad about it. It, uh, timing has been very fortunate for us or fortuitous, depending on how you want to say that, but yes, it's been, uh, been very, very good.


[User] Please transcribe this text

[Assistant] Things have come together for a multitude of reasons. We like to think we make a good product. Definitely. Uhm, identified an area of, of, uh, opportunity and, and, uhm, and Lady Luck has shined on us a little bit.


[User] Please transcribe this text

[Assistant] Sure. Uh, yep, that's pretty scientific.


[User] Please transcribe this text

[Assistant] Your old stomping grounds. We actually are in Lawrenceville. Oh yeah. And, uh, we've been there for about five years. Um, prior to that, we were in Duluth, which is the next town down. And then, uh, and then, uh, prior to that we were over in, uh, North cross. So we've always been just.


[User] Please transcribe this text

[Assistant] BP Outdoors is our, is our corporate name and really that goes back to 1999 when the company was formed to buy the assets of Connecticut Valley Arms or CVA. Basically what people know as CVA muzzleloaders.


[User] Please transcribe this text

[Assistant] Uhm, to the point that I think you just beat him into submission. Give this kid a job. That's right.


[User] Please transcribe this text

[Assistant] Yeah. So at the time, what were you guys doing? Well, what, what does BPI stand for? Uh, BPI stands for black powder products incorporated. Yeah. Very, very creative name. Uh, I think, uh, the original owner of the company, he was a bean counter guy named Bob Hickey. I think he just.


[User] Please transcribe this text

[Assistant] Well, and then you think in a lot of cases, you may not know, you may have a general idea of where you want to go, but you don't really know where you're going to be in five or 10 years. And to be able to plan that out in a name that is encompassing enough is, is a challenge for sure.


[User] Please transcribe this text

[Assistant] What a bummer. Alright, random question. Who owns Q.com? What kind of products? I don't even know. I have no idea. Yea, I just know it's taken.


[User] Please transcribe this text

[Assistant] CVA was, was only making muzzle loading rifles. Uh, and it was a contract relationship. The gentleman that owned it from Atlanta, he actually. Oh, he's from Atlanta. Well, it was originally from Connecticut. Okay, and he moved up to, yep, and he moved, uh, he was an old Arthur Anderson CPA.


[User] Please transcribe this text

[Assistant] Uhm, decided he didn't want to be a corporate, uhm, accountant, uhm, wanted to own a business, didn't really know much about it, found this company somehow, decided to, uh,


[User] Please transcribe this text

[Assistant] So they moved it back down to Atlanta. It was just distribution really. So that was a pretty easier transition. Yeah.


[User] Please transcribe this text

[Assistant] And, uh, and it was a contract relationship with a factory in Spain.


[User] Please transcribe this text

[Assistant] So they, so basically what happened is we, we, our BPI was formed, uhm, bought the assets of CVA, and then after, after it quit being a, a contract relationship, you know, we, we quickly got together, uhm, as a group and, and did a typical SWOT analysis and talked about


[User] Please transcribe this text

[Assistant] Well, I won't touch that one. So, uh, but we, you know, the first couple of years were spent really hard just trying to improve the brand.


[User] Please transcribe this text

[Assistant] And you know, we, we, we slowly went through and tried to improve some of the product specifications. And it was a challenge because CVA was an entry level brand. We couldn't go out and make a $500 muzzleloader and sell it at the time, which is really an inexpensive firearm in the grand scheme. So it was a challenge for us and we had to start very small.


[User] Please transcribe this text

[Assistant] Um, and uh, TC wasn't even really that strong. It was really night. Night was the, the, the, the 800 pound gorilla back then.


[User] Please transcribe this text

[Assistant] Uhm, if you don't have more than a hundred dollars to spend on a muzzleloader, it's probably okay.


[User] Please transcribe this text

[Assistant] And I'm like, wow, you know, that, that's great. You know, some, some challenges and also opportunities and, but at the time my wife and I were, um, we weren't even married at the time. We were living in an apartment. Um, I'd always wanted to be in the outdoor space. Um, I worked for a glass manufacturer at the time. I didn't care anything about.


[User] Please transcribe this text

[Assistant] I've got a lot of friends that have said that, you know, that are in the middle part of their careers and said, Hey, I really would like to be in, in that space. And I'm like, uh, good luck, you know, you're not going to come in. It's hard, even if you're a professional salesperson or a.


[User] Please transcribe this text

[Assistant] You know, it's a, we're in a large industry, but it also is small at the same time. And there's a whole lot about just knowing who to call for what.


[User] Please transcribe this text

[Assistant] You know, how to, how to talk, how to walk, where to, what events to go to, which ones to avoid, you know, just it, there's a major learning curve for somebody to just pop in in the middle of it. And I know that some big corporations and we won't name names. I'm sure you will, but you know, they'll pull in executives from, you know, from,


[User] Please transcribe this text

[Assistant] I've lived both of those roles well. Um, you know, you, you, you bring that up about HK and some of the European companies. I will say this, that.


[User] Please transcribe this text

[Assistant] There's a lot of, uh, the first one that comes to mind are there's two or three optic manufacturers out there who make fantastic products. And one of the things that I think that they just can't get over is that they will not


[User] Please transcribe this text

[Assistant] Uhm, credit for any one thing, it's for them understanding that the U.S. is not Spain.


[User] Please transcribe this text

[Assistant] It's not Germany. It's not any other country. We are our own country with a whole bunch of quirks and we speak our own code and they've allowed us to go out and do that.


[User] Please transcribe this text

[Assistant] Well the, uhm, I think that some of these were done in parallel, but when we sat down and did, and I remember the time frame that we did it very well and I remember a lot of discussions, but we really, in layman's terms, to be politically incorrect, we quickly realized that we were, uhm,


[User] Please transcribe this text

[Assistant] You know, very irrelevant. We were making products that, that people bought only because they, that's all they could afford.


[User] Please transcribe this text

[Assistant] Uhm, and we needed to make changes and, and we needed to do it quickly in order to, to grow our, our, our business. And so we, uhm, you know, it's, it's little things like, like improving, uh, the trigger pull on a gun, um, improving the ergonomics on a stock. You know what?


[User] Please transcribe this text

[Assistant] I totally agree with that. And again, in retrospect, would I have wanted to go out and do it on my own?


[User] Please transcribe this text

[Assistant] Probably, but I would have failed at it because I didn't have the knowledge then that I have now. So it's, it's, you know, it's, it's, things work out for a reason. Yeah. Uhm, but, uh, so yeah, so we grew it, uhm.


[User] Please transcribe this text

[Assistant] Uhm, we had, we had good sales reps, we still do. Uhm, they were in front of the accounts, they, they opened the doors for us. And I think ultimately what, what helped us is that we, we earned their trust. You know, our, the independent dealers have always been


[User] Please transcribe this text

[Assistant] Uhm, but we, you know, we. Hard to hit a home run every time. Exactly. One of the, one of the things that I remember that helped us a lot is, you know, we, all the muzzlers used to be, well, going way back, they were flintlocks and sidelocks, but in terms of the modern inline,


[User] Please transcribe this text

[Assistant] A lot of them were straight, what we call straight pull, um, where the ignition system was right in line, you know, with the powder column. And, um, and, and I remember that Thompson center had a, the encore, the encore was like the pinnacle. And at the time.


[User] Please transcribe this text

[Assistant] We were looking at it and realizing that that because muzzleloaders are not defined as a firearm by the ATF, you can ship them through the mail.


[User] Please transcribe this text

[Assistant] And we were talking with Bass Pro and Cabela's who at the time had very major catalog business.


[User] Please transcribe this text

[Assistant] And, you know, we just kind of had this realization that if we could make a muzzleloader only that was not convertible to centerfire, then that was a product that they could sell through the internet, through these catalogs, and we could capture a lot of business there, especially with midwestern locations where you have a lot of farmer, have a lot of muzzleloader, uhm, you know, good seasons out there.


[User] Please transcribe this text

[Assistant] True. So. So that was when we first came out with the, uh, with the break action muzzleloader that was not a firearm.


[User] Please transcribe this text

[Assistant] That was really what, you know, our business literally doubled overnight.


[User] Please transcribe this text

[Assistant] Really? And, and it, it, I mean, we just, the orders came in, we couldn't build them fast enough. It was one of those just, and, and I remember our, our CEO at the time, he looked at me and he said, Nate, enjoy this because you're never going to see this again in your career. And I'm like, asshole. I'm like, yeah, dude, don't, don't bust my bubble, you know? But, uh, yeah.


[User] Please transcribe this text

[Assistant] I think I kinda have a pendulum of sorts and it's probably not the best business practice, but uhm, you know, there's a sweet spot for me with our team and some of our leaders that just have their shit going on. They've got it right.


[User] Please transcribe this text

[Assistant] I'll leave them alone, you know, and then there's, there's also a group that, that I, I don't, I think are underperforming and I'll, and I'll ride them pretty hard sometimes to a fault. Uh, and then to the point that you made, there's, there's sometimes there's, there's guys that, that you know are, are kicking ass, but you also know they're capable of a little bit more and I, and I'll push those guys too. Um, but I think that, uh,


[User] Please transcribe this text

[Assistant] One of the things that I try to do a decent job at, and I probably fail at it more times than not, is kind of tailoring my approach on how, how I work with somebody based on their personality.


[User] Please transcribe this text

[Assistant] You know, and I've got, I've got two, as an example, I've got two sons, uhm, they're very different personalities. And, you know, I can tell one of them to go, uhm, you know, take out the trash one way and tell the other one to do it completely different. One of them's gonna get offended and, you know, one of them's not. So, it's just tailoring that and, and it's... Yeaah, having the kids. Yeaah.


[User] Please transcribe this text

[Assistant] Thank you. Well, and I've, I've forgot. I've always admired, um, the way that you guys go to market and the fact that you're not afraid to.


[User] Please transcribe this text

[Assistant] Take a product and completely, you know, just reinvent it.


[User] Please transcribe this text

[Assistant] A very cool position and place to be in and, and you guys expressed that well. I think I told you last night at dinner, uhm, the, the, the mini fix. Like I didn't get it. You know, I saw it on the website. I'm like, I'm like, what the hell is this thing? You know, I'm like, I had a friend ask me about it.


[User] Please transcribe this text

[Assistant] Dang it, I get it. You know, and it's one of those things that like, it makes me want to just smack myself in the head. I'm like, why the hell aren't, you know, aren't, and that's not our DNA, but at the same time it's like,


[User] Please transcribe this text

[Assistant] You know, kind of based on some European, uh, influence or flair and, and I think that


[User] Please transcribe this text

[Assistant] Well, so, you know, the most of the countries over there, if not all, you, you can't own a semi-automatic rifle. And so for them, they do a lot of driven hunts, you know, pigs and red deer.


[User] Please transcribe this text

[Assistant] And you'll have like, almost like pheasant hunting where you've got blockers and you've got shooters.


[User] Please transcribe this text

[Assistant] Uh, our, our, our drivers rather. Yeah. So they're, they're pushing them and these animals are typically running, um, or trotting. And so you, you know, they, they've got to be able to get two or three shots off very quickly. And the most efficient way to do that's to, to bring the bolt straight back to you, obviously, rather than having to go up and back.


[User] Please transcribe this text

[Assistant] And, uh, and honestly, that's one of the conversations that we've had a lot of, um, spirited dialogue, if you will, with our engineering team in Europe, because they see it and they want, they want that. But, but we've been very, um, hesitant to, to, to bring that to be a,


[User] Please transcribe this text

[Assistant] Um, but, uh, I think they've done a good job with that and, and it's, it's, it's an area that's on our radar. Um, you know, I'm not, I'm not going to sit here and tell you that we're going to have a rifle on the market in 2022 that's like that.


[User] Please transcribe this text

[Assistant] Not even prototypes, if you will, but we've got some concept designs.


[User] Please transcribe this text

[Assistant] But again, we need, in order to be able to justify it, we need the U.S. market to be able to embrace it. And we just haven't felt like we're there yet, either with our concept or with the U.S. market being ready for it. Savage is a big step to help that happen. Yea, Savage is a company I admire.


[User] Please transcribe this text

[Assistant] No, they're doing center fire. And I think that's one of the, the, if I had to categorize it, they're, they're the first to make it a, an affordable price point, center fire, hunting oriented, straight pull rifle.


[User] Please transcribe this text

[Assistant] And we're going to need that. I, you know, whether it's five years down the road or 10 years down the road, I mean, it's, it's kind of inevitable that we're going to need more of that technology. And I think that there's kind of a, Oh God, are you talking politics? No, I know that this is a no political.


[User] Please transcribe this text

[Assistant] Not, not, not that many anymore. We have, uhm, we have a handful, I'd say probably three or four customers in the European market.


[User] Please transcribe this text

[Assistant] What, what, what's happened is we, we,


[User] Please transcribe this text

[Assistant] Determined that we could sell it and make a little bit of money on these, uh, OEM accounts. Uhm, we expanded it, so we basically doubled the line. Uhm, and then we started selling some of that capacity over here.


[User] Please transcribe this text

[Assistant] Uhm, we realized that to OEM, to OEM manufacturers. So other, you know, our, our Begar barrels are on.


[User] Please transcribe this text

[Assistant] Um, they're also very accurate and very consistent. And so it takes a, it takes an OEM customer that, that, that appreciates accuracy and is willing to pay a little bit more for it. We're not going to compete with. I mean, the honing process is not simple and not cheap. No, it takes a long time. So.


[User] Please transcribe this text

[Assistant] What happened from there is that we wanted to, to really kind of showcase what we were capable of doing with the barrels. And the most natural place to do that organically was to start a custom shop.


[User] Please transcribe this text

[Assistant] Okay, so we hired, uh, two guys from the, uh, I believe they call it the, the precision weapons sector for the Marine Corps at Quantico. Okay. Uh, we went to a Brownells career fair up in, uh, Montezuma, Iowa.


[User] Please transcribe this text

[Assistant] Um, interesting place, none the least, but we went there and we, uh, we, we met a, a gentleman, um, named Dan Hannes, um, and really, uh, appreciated what he brought to the table. And, and Dan was the, at one point, the chief weapons instructor there.


[User] Please transcribe this text

[Assistant] And, and, uh, the Marine Corps, I don't know what the model is, but they basically use a 700, they blueprint a 700 rifle. Do you know that model name?


[User] Please transcribe this text

[Assistant] Whatever that is, but they've always built their sniper rifles on the 700 platform. And so Dan and the guys that work with him in that unit were very proficient at blueprinting the 700 footprint.


[User] Please transcribe this text

[Assistant] Uhm, so that for us was the, was the first step in it, and we, we were using, you had mentioned Stiller earlier, we were using Stiller Actions, they were, they were, uhm.


[User] Please transcribe this text

[Assistant] Uh, and then from there, that allowed us to kind of learn a lot more about the bolt action center fire rifle because just because you know how to make a barrel blank, it doesn't mean that you know how to make an accurate rifle.


[User] Please transcribe this text

[Assistant] And so we wanted to do it without just, you know, completely going gangbusters and then realizing we built, you know, a whole bunch of rifles that don't.


[User] Please transcribe this text

[Assistant] So we did that, uhm, and then from there we progressed into designing our two, you know, even though the Stiller Action is a great action, there's a ton of custom builders that are using it, a ton of competitors that are using it, there were things about that action that we didn't particularly love.


[User] Please transcribe this text

[Assistant] And we felt like we could do better. Uh, number one, making them for less money, but, but more importantly is making them to where they were smoother. A lot of the, the, my, my biggest personal beef with a stiller action, uh, and I've, I've expressed this to them before is that when you, when you load on that bolt, right, if you're running it hard and you put a little bit of upward pressure on it.


[User] Please transcribe this text

[Assistant] You know, you'll get a lot of chatter in it. And so we're like, you shouldn't have that in a, in a thousand dollar, you know, retail custom action.


[User] Please transcribe this text

[Assistant] Uhm, and so our engineers set out, we designed, we wanted to design two different price points. We designed our B14 action, which we're building in Spain. Uhm, just a standard two lug, you know, it's really kind of more of what, it's not a seven hundred


[User] Please transcribe this text

[Assistant] Uhm, you know, we use a little bit from Grabo, a couple of different chassis manufacturers, which by the way, we should have a conversation. Uhm, TriggerTech triggers, you know, premium, premium products that we can, uh, that we can, uhm, you know, help to, to showcase the, the products. And so we've got the, the B14, which will fill up a price point from the, you know, let's call it $800 to, to,


[User] Please transcribe this text

[Assistant] They were, they were, we started working on both at the same time. I believe we introduced the B-14 slightly before the premier rifles. Is that right?


[User] Please transcribe this text

[Assistant] Well, we were, what we wanted to do was to convince a Remington 700 customer that they could spend a little bit more money and get a lot more rifle. That was because we weren't exactly in the 700 space.


[User] Please transcribe this text

[Assistant] No, it's not, we can't do it. We're not, that's not who we are. So, um, and we wanted to have, you know, more bells and whistles and, and, and better performance and better service. And I mean, everything about it, if you look at.


[User] Please transcribe this text

[Assistant] Again, we didn't look at the Remington model and say, hey, they've screwed X, Y, and Z up and that we can, we can do it better. We did look at some of their weaknesses and say, that's an opportunity.


[User] Please transcribe this text

[Assistant] Uhm, but at the same time, you know, there's, there's business from, uh, Tika. Uhm, you know.


[User] Please transcribe this text

[Assistant] I have, I have mad, uh, you know, street cred for those guys. I mean, give them a lot of props. They make a very.


[User] Please transcribe this text

[Assistant] Well, uhm, I'd like to think our barrels are better. I think our guns are more accurate. Uhm, you know, I'd be willing to bet my mortgage on if you took ten rifles of us out, and uh, ten Bagar rifles out and ten Tikas out.


[User] Please transcribe this text

[Assistant] Uhm, I'd put my money down that, that we're going to be, those 10 rifles are going to be more accurate across the board. And ultimately that's, that's what, and then the other thing that I think that we do better, uhm, and this is arguable, right? But I think that because we based our, our rifle on the 700 foot print, it was very strategic for us. It was one of the most, uh, widely produced actions in the world.


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[Assistant] And that was a very, uh, purposeful, um, strategy for us was to make ours compatible with those aftermarket. We felt like it would give the buyer a little bit more, almost like an insurance policy if they didn't like our stock. Okay, good. Look, go get a Manners or whatever to fit it.


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[Assistant] Anything you break, there's options readily available. And there's a lot to be said for that.


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[Assistant] The R is for Remfire. Uh, B14 is because it's based on our B14 action, uhm, loosely.


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[Assistant] Okay, so barreled action, about $650, and then the rifle is, street price is right around a grand, depending on whether it's a steel barrel or the, or the, uhm, carbon fiber.


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[Assistant] Well, and we got a lot of guys that are shooting, um, you know, PRS competition, or even just, just along, and they're, they're tricking these things out, man. You know, they'll start with a thousand dollar brailled action on a center fire, and then they're gonna, you know, they're gonna drop another fifteen hundred dollars in widgets on them.


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[Assistant] What do you mean you don't have scope mouse for it? What do you mean it's proprietary? Well I wanna-


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[Assistant] Uhm, I believe they start around 1500 and they go up to the low twos. Uhm, yeaah, they're still not expensive. We make the action in Georgia. We bring the barrel blank in from Spain. Uhm, but then we do all the machine.


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[Assistant] We did the profiling, chambering, uhm, uh, you know, all the, we only Cerakote those rifles right now. Uh, we got a dude here that, uh, is like the Cerakote, uhm, you know, the master.


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[Assistant] Oh absolutely, yeaah, those things are labor intensive, materials expensive.


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[Assistant] 30 seconds for me to give you kind of a shameless pitch here. We do have a new cool series that we're about to drop. Actually, I don't know when this podcast will hit, but it's a really cool. Um, you know, I think I'm hearing maybe sometime in April, um, it'll be.


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[Assistant] Honor about the time that people are listening to this podcast. We've got a new series.


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[Assistant] I know we've, we've, there's a little bit of bourbon around here and we're, we're calling it our small batch series. Oh, that's awesome. And so, and the, the, the concept of it is Southern heritage to do exactly to do some, uh, some small runs of things that, that don't have what we would consider evergreen life, you know, where you're not going to put it in catalog and get 10 years out of it or that you're not going to sell, you know, 1500 of a year.


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[Assistant] We'll do anywhere from 2 to 3 to 400 units of a, of a model and it's one and done.


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[Assistant] Uhm, just, you know, something that's very unique. We might put a little bit of edginess into it. Uhm, it's kind of like our little alter ego, if you will. Yeah. Uhm, living a little bit of the...


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[Assistant] Kind of, uh, excited to see some of that stuff because it, we've been, had some guys that are asking for it and, and, uh, and I think it'll serve a nice little niche. And those are going to be a little bit more expensive, but at the time you're going to be, you're going to pay for what you get and you're going to have something that's essentially custom built.


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[Assistant] And for us, it may not necessarily be a money maker, but it helps us build a brand and helps us to build loyalty and the Ford Raptor. And I think that that's worth, um, a lot more than what money can measure.


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[Assistant] I like it. Where would a guy like me go to? Do I go to the website?


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[Assistant] It's a giveaway. Giveaway. Yea. Will it be pink? You don't know. You don't know. It's a mystery. Do you want a pink one?


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[Assistant] I like it and, you know, the one thing I've learned, uh, just in my limited exposure to it is that it's not a one-size-fits-all model with, with apparel. I mean, like somebody likes a tight-eyed, um, you know, rainbow colored, uh, honey badger and you know, some don't. I feel like, I feel like you're not the guy. But look.


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[Assistant] So, you know, and again, this is part of our strategy. Typically when we enter any categories, we don't want to have one model, right? You don't want to hang out like dog balls or whatever you want to call it. You know, I've not heard this, but please elaborate. Now tell us the 22.


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[Assistant] We, we want, uh, you know, multiple platforms. And so it started with a SimAuto. Then we went to the Trainer full size. And then, and then the last, uh... Yea, you guys have a 20, uh, the 10-22 gun. Correct.


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[Assistant] We actually were working with, uh, PWS on it and you know, we, but we wanted it to be different. We got to the end of it and I'll, I'll keep it really short and simple here. We didn't like the finished product and, and rather than pushing it to market and realizing that it would not be what we wanted it to be.


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[Assistant] Uhm, we pivoted and we said, you know, let's make lemonade out of, uhm, out of lemons and, and we converted it to a, to a Sim Auto Rimfire that was already based on


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[Assistant] It's still going and so we learned a little bit. So the BMR is basically, uh, it's called Bogara Micro Rimfire. Again, we're super creative with our naming system there, but it's, you can hopefully at least remember it.


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[Assistant] And it's like the little brother. We took some things that we didn't like about the BXR. We took some things that we did like about the B14R. Yeah, the long stroke. When you got a rimfire, the long stroke sucks. Yeah. So it's a, it's a kind of a more of a traditional sized, um, rimfire.


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[Assistant] So something scaled down for 22. It's scaled down. That's right. And you know, you're in that, I don't know, five and a quarter pound range with the carbon fiber version, short barrel, thinner.


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[Assistant] Do we know what this is going to sell for? About 600 bucks. 500 for the steel and 600 for the, uh, for the, for the carbon fiber. I'm in. So I'm with you. I'm in.


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[Assistant] We'll be shipping them in probably the month of May. So very, very soon.


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[Assistant] Jose, he had nothing to do with it. He's one off. Okay. Great answer. Great answer. We'll take.


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[Assistant] Tanzania. I gotta, I gotta shoot a cape buffalo. Oh! I don't have to. No, I feel like you have to. I get to.


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[Assistant] Uh, 375 H&H. Oh yea, whose gun are you using? Uhm, it'll be ours.


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[Assistant] I uhm, yeaah, I don't, you know, I will, I will leave it at that. Well, you got a silencer on it?


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[Assistant] I'd like to work that out. I don't have one right now that I would like to.


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[Assistant] Really? Yea, I'mma, I'mma try. So now you're gonna start with some planes game this, this, uh, cause you're going. Yeaah. You've already been haven't you?