[User] Please transcribe this text

[Assistant] Well, that technically wasn't terrorists, that was the Ba'ath party, that was Saddam's regime, right? So at the beginning, that was the goal, and then AMZ came along, and Al-Qaeda and Iraq happened.


[User] Please transcribe this text

[Assistant] We took down every one we could find, you know, uh, the, the Bath Party Network, you know, some of that was conventional forces and some of that was us and, and, you know, uh,


[User] Please transcribe this text

[Assistant] Some of it was us that credit got given to, you know, conventional forces because, amen, it's what you do. Like, we, we kinda, we kinda do this over here, but, uh,


[User] Please transcribe this text

[Assistant] You know, it got to the point of like, amen.


[User] Please transcribe this text

[Assistant] We, we will be on you every night. Every night. We, you cannot rest because we will be there. There will be somebody from the organization, the greater organization.


[User] Please transcribe this text

[Assistant] The dude in charge of Baghdad, for instance, you roll him up, well, you've already got


[User] Please transcribe this text

[Assistant] And his replacement, everybody knows who that replacement is. Well, hey man, we're, we're going to roll that guy up, you know, two weeks prior or he knows it's coming. And it was a big network disruption and.


[User] Please transcribe this text

[Assistant] You know, it got to the point of like, okay, the, the private that joined Al-Qaeda two days ago, you're in charge, you know, in, in that, that's what it, that's what it boiled down to.


[User] Please transcribe this text

[Assistant] And I'm, I'm no, by no stretch of the imagination in some military think tank is just what I see is when we have near peer, uh,


[User] Please transcribe this text

[Assistant] A near peer adversary, and that means like no joke, state sponsored, and I would use China as an example, right?


[User] Please transcribe this text

[Assistant] Like special operations, there's things for them to do, but they're definitely not the main effort. That is, that is like tanks and, and, you know, all, all kinds of stuff. In, in those situations, there are special operations missions, but they're, they're definitely not the main effort. When you're dealing with,


[User] Please transcribe this text

[Assistant] Yeah, but they've always been the next adversaries. And I honestly, I don't have a security clearance anymore, so I don't know what they got going on. Yeah, I mean, but it's...


[User] Please transcribe this text

[Assistant] Once, once they figured it out, I mean, it was genius. Say what you will, it was absolutely genius what they did. Now, I will tell you that, like, you're talking about Al Shabaab, stuff like that. There are, we're not the only country that has


[User] Please transcribe this text

[Assistant] The Russians, God love them, man, their tactics are like, we don't care how many civilian casualties we're gonna get, we will kill everybody.


[User] Please transcribe this text

[Assistant] Everybody, you know, and I've seen it happen, ooh, dang, that, that went sideways quickly.


[User] Please transcribe this text

[Assistant] I don't think anybody wants like,


[User] Please transcribe this text

[Assistant] Like some huge, you know, cold, revisit Cold War thing. And this is just me speculating. This is, this is, you know, this is just me. Uh, but we're always going to go right up to that point. We're all, it's eh, and it's a game of chicken. Who's going to blink first, you know, in.


[User] Please transcribe this text

[Assistant] What it is, is if I'm a terrorist organization, and one, sometimes we don't even know what their end goal is. Me being a soldier, I always want to know what the end goal is. Like, what am I fighting for? You know, what's the commander's intent? But they know.


[User] Please transcribe this text

[Assistant] You really just have to outweigh the United States.


[User] Please transcribe this text

[Assistant] Like, okay, we're, we're tired of messing with this and, and we'll lose interest. And, and that's... That's what's happening. That's, that's what happened, you know? But the, the thing is, is...


[User] Please transcribe this text

[Assistant] There's still people that are doing the thing, but the American public loses interest and then once they lose interest and elections happen and funding gets, you know, whatever.


[User] Please transcribe this text

[Assistant] What the hell are you doing? So, I play a lot of golf.


[User] Please transcribe this text

[Assistant] Alright, human performance. Yeah, but, but, uh, yeah, I'm, I'm still in the industry with, with, uh, true velocity, composite case ammunition, um,


[User] Please transcribe this text

[Assistant] So, what NGSR is supposed to replace, this is the next generation squad rifle, supposed to replace the M4, and then they have the next generation squad automatic rifle to replace the SAW. 249, yep. Yep. So, uhm, it's in 6.8, uh, and we have...


[User] Please transcribe this text

[Assistant] Hawkeye, Smith over here, who cares? You're carrying a bunch of ammo. So the deal is like, if you, if you decrease a soldier's load by 30%, we'll just carry 30% more ammo. That's just what happens, you know, but we can load that, um, because of the way it's loaded and, and it's not brass. We can do things with,


[User] Please transcribe this text

[Assistant] Is it the future? It is absolutely the future. Uhm, uh. Commercially? Commercially, our commercial line is coming out, like, it may already be out.


[User] Please transcribe this text

[Assistant] I don't, I don't have any. I'm a straight up killer. I understand that. As soon as I get some, you'll have some. I promise. I'm so calm of the commercial industry. I'm gonna call Texas right now and be like, hey man, we need to send Brittingham some ammo. In an 8.6. If you want some shit.


[User] Please transcribe this text

[Assistant] Because, so, because the composite isn't a conductor, uh, your barrel life goes...


[User] Please transcribe this text

[Assistant] Because it doesn't heat up. You know, it doesn't heat up. We tried to do a cook off test one time and we could not get the ammo to cook off. It didn't melt or anything like that. It just would not cook off because the heat from the chamber would not make the round go off.


[User] Please transcribe this text

[Assistant] So you get smart guys, ab- absolutely. So you get smart guys, unlike me.


[User] Please transcribe this text

[Assistant] That, because we can, you don't spin brass, you can control the inner, the inner case, the case capacity, so you can form it, yeaah, you can form it any way you want. So, so uhm, you can make a jet, if, if, you know, uhm,


[User] Please transcribe this text

[Assistant] If you made like some, some kind of, uh, you know, uh,


[User] Please transcribe this text

[Assistant] So the NGSR, the 6-8, we don't have a neck on the case. Because the neck is the weakest part of that cartridge. Well the only reason you have a neck is so you can crimp your projectile in there. Since we don't crimp.


[User] Please transcribe this text

[Assistant] You know, it just comes up and there it is. So now you've changed chambers, you've changed the way the, the,


[User] Please transcribe this text

[Assistant] In all actuality, you change the way the cartridge releases the projectile. Right. Instead of it being pushed out, then it has to be, uh, it just kind of releases it. So your concentricity is down to like zero.


[User] Please transcribe this text

[Assistant] Every time I go, there were certain things that would come up in testing and we go, man, we didn't even think of that. And there it is. That's awesome.


[User] Please transcribe this text

[Assistant] These rifles laying on the table, they're a system of systems. So, you know,


[User] Please transcribe this text

[Assistant] Made, how is the rifling made, and then how is the projectile, how, how is everything, you know, so, so yeaah, spun brass.


[User] Please transcribe this text

[Assistant] It's a limiting factor in a system of systems. At the end of the day, we'll take a couple of things out of the, out of the equation. And now we'll get it back to the shooter and the shooter of the, Oh man, that was just some terrible. Nah, man, you just kind of suck a little bit.


[User] Please transcribe this text

[Assistant] And that is what it all comes back to is I can teach anybody for fundamentals of marksmanship. I can teach anybody that. It's when we get into, okay, not only do you have to call the wind,


[User] Please transcribe this text

[Assistant] You know, at that distance, your max ord isn't even the mirage that we're reading down here on the ground. It may be 50 feet in the air.


[User] Please transcribe this text

[Assistant] And people don't understand, like, hey man. Then, it's like, okay, your projectile, what BC, what muzzle velocity, this, that, and the other. Now I've got to do the math to call that wind, and it just changed. The wind reading is, is, and, and you know my man.


[User] Please transcribe this text

[Assistant] Is the, the, the muscle velocity that we need to maintain to accomplish the, the, uh, requirement, man, it's a high muscle velocity, uhm,


[User] Please transcribe this text

[Assistant] And they were, they were really concerned, they being the, the, you know, program office about chamber pressure. And what we have found is we can accomplish the, the requirement with the, uh,


[User] Please transcribe this text

[Assistant] And now you have that capability of the requirement. Now that's not to say, that's not to say that the NGSR program doesn't need to go on because we can do the capability with a barrel swap because those are to replace 556.


[User] Please transcribe this text

[Assistant] Those still need to go on, but in the interim, as we, if we want this capability now, we can, we can.


[User] Please transcribe this text

[Assistant] Change some barrels on existing weapons and, and have this out, you know.


[User] Please transcribe this text

[Assistant] I don't, well, I mean, I've got a 6.5, but I don't have, I don't have any 6.5 ammo at the, I'm telling you, the ammo that we have coming off the line, it's already gone. It's already out there, you know. And our, like I said, our commercial line is,


[User] Please transcribe this text

[Assistant] If it's not already out, it's, it's coming out like within weeks.


[User] Please transcribe this text

[Assistant] I went with the Magpul Bipod because I thought it was a good compromise between a lot of the things you were saying. So then how does that, what are some of the features, I guess, of the Bipod you're developing?


[User] Please transcribe this text

[Assistant] So long story short, uhm, I get back from Afghanistan and my neighbor


[User] Please transcribe this text

[Assistant] He was new to Alaska. I was stationed in Alaska. And I loved Alaska.


[User] Please transcribe this text

[Assistant] And because he was in Alaska for two weeks before he deployed to Afghanistan we get back


[User] Please transcribe this text

[Assistant] Like I'll, I'll show you so that way you didn't have to waste all the time in Alaska that I did trying to figure out things.


[User] Please transcribe this text

[Assistant] There's a billion of them up there. So I shoot this bear, uh,


[User] Please transcribe this text

[Assistant] And I turned around to him. I was like, hey, let's chill here for a second. Uhm, I hear something. We saw the bear fall. We know the bear's dead. I was like, but let's, let's sit here for a second. As I turned around to tell him that.


[User] Please transcribe this text

[Assistant] He jumped in a ditch behind a tree, to which I should have taken as a warning.


[User] Please transcribe this text

[Assistant] He pulled out his handgun and fired it multiple times in the air to get somebody's attention and luckily, in Bumfuck, Alaska, somebody happened to be hiking nearby.


[User] Please transcribe this text

[Assistant] Uh, use this, my, my fix for, for bear hunting and, and deer and stuff. This was with the fix and...


[User] Please transcribe this text

[Assistant] He's humble, man. I had dinner with him, uh, two years ago, I think. And, uh, first time I ever met him, it was, it was good. He was a good dude, man. You can tell. Super down to earth.


[User] Please transcribe this text

[Assistant] Well, we're up here at SIG, uh, teaching a course. Uh, we, we're trying to come up here at least once or twice a year. Oh yeah, you do? Yeah. We've been doing it for probably seven years now. And, uh, of course COVID shut all that trash down and some conflicts, uh, over there, I guess on the training side and now we're back. So.


[User] Please transcribe this text

[Assistant] They just don't, I don't think they have the room. They never had the room for the inventory in there, so they're finally getting smart with it. Because they do, they do really well with their showrooms, so they're just expanding that model, I believe.


[User] Please transcribe this text

[Assistant] And that's why we keep coming back, cause there's always a great, great group of, a community of shooters here. Obviously New Hampshire's great. Uhm, and, and we got a great relationship with the instructors there as well, the directors.


[User] Please transcribe this text

[Assistant] So, uh, it's, it's a good, you know, symbiotic relationship to come back to, where some ranges are fantastically even better than Sig, that it's just hard to do what you want to do while you're there.


[User] Please transcribe this text

[Assistant] We've got a training team of about 10 guys, uh, that travel around the country and they're in different places. Um, and then we've got about 60, 60 employees in Scottsdale. Um, our headquarters there are RRD facilities.


[User] Please transcribe this text

[Assistant] All of our distribution, all of our marketing teams and all of our stuff going on.


[User] Please transcribe this text

[Assistant] Right, so it's Haley Strategic Partners is our headquarters company. And then we have Haley Strategic Train, LLC, for obvious liability reasons. And uhm, and then we have a couple other companies that we started now. Uhm, you know, Jim Fuller, who was the former owner of Rifle Dynamics, uh, he


[User] Please transcribe this text

[Assistant] And we soft launched it. So he's doing like good custom builds right now, like really high end, $5,000, $6,000 AKs. Oh yeah. All Russian parts. I mean, this guy, he's a mad, he's a magician with that stuff.


[User] Please transcribe this text

[Assistant] And, uh, so now we are working on our production line of rifles, uhm, coming out here at the first of the year. Uhm, I mean, doing it all, rail systems, grips, mags, got new slabside mags coming and, uhm, suppressor ready AKs. So, uh, might see some of your stuff on some AKs. Oh, that's awesome.


[User] Please transcribe this text

[Assistant] Then we got some, some manufacturing companies, soft goods, obviously that's our flagship stuff.


[User] Please transcribe this text

[Assistant] Uh, I don't count home ec in high school, which most people probably don't know what that is anymore. And so I was, I was a dental floss and needle guy, man on, on ship. So when guys needed stuff fixed, I would start doing that until I was bugging the parachute riggers and saying, Hey man, can you guys fix this? Nah, we're not fixing you trash.


[User] Please transcribe this text

[Assistant] So I said, well then teach me how to sew. And that way I don't have to bug you guys. And I had some good mentors. They taught me and I started creating a little side business on the ship, making slings, which is where the Magpul sling came from.


[User] Please transcribe this text

[Assistant] So I got, I got off active duty in 2004, stayed in the reserves for about another five years and, um, started contracting overseas and did the Blackwater thing and, and some other stuff.


[User] Please transcribe this text

[Assistant] In that process of, of going back and forth overseas, I was, I was like, I'm gonna have a company tax write off, et cetera, with the intent to have a training company one day. Cause I love sharing information and, uh,


[User] Please transcribe this text

[Assistant] I started that and that's where a lot of the early, you know, designs of those Magpul dynamics theory based products came from. And so that's when, when Rich came out and said, Hey man, you know, you're, you're kind of turning into a.


[User] Please transcribe this text

[Assistant] And, uh, so my wife and I at the time were separate. She was a dermatologist in Balboa in San Diego. I was a force recon guy in campus, you know, Carolina. So we had a long distance relationship for three and a half years with two combat deployments inside of that time. And she's like,


[User] Please transcribe this text

[Assistant] Hey, are we ever going to have like a family thing? You know, and I was like, all right. And, uh, my had a eight year old son at the time, Travis jr.


[User] Please transcribe this text

[Assistant] And, uh, I remember coming home from long deployment, turned around, went right back and came home and walked in the door and I, I see my boy and I see, you know, my wife and she's, she's like, hey, look who's home, look who's home.


[User] Please transcribe this text

[Assistant] And he turns around and looks at me and looks back at Mom and says, Mom, who's that? And I was like, oof, man.


[User] Please transcribe this text

[Assistant] And that dropped me to my knees, you know, and I didn't know how to handle that at the time. I'm always one of the guys that had to go, go, go, go, go. And that was just like a big gut check.


[User] Please transcribe this text

[Assistant] And I realized maybe I should find something else that I can bring a family together because I don't want my son growing up without me. And so I decided to get off active duty, stay in the reserves. And, uh, and that's when I went, I moved out to California and I'm like, okay, I'm here sitting on a beach, um, enjoying myself.


[User] Please transcribe this text

[Assistant] Hey dude, I just heard you got out of the Marine Corps. And I'm like, yeah, what's up? I say, hey, with this new thing. I was like, yeah, I've heard of it. And he's like, would you like to come overseas and.


[User] Please transcribe this text

[Assistant] And be on Ambassador Bremer's personal detail. And I'm like, in Iraq? He's like, yeah. And I was like, that's an honor. Hell yeah, man. And he says,


[User] Please transcribe this text

[Assistant] Alright man, we'll see you in two weeks. I got a flight for you. I'm like, cool. And I hang up the phone and my wife's like, who's that? I'm like, oh shit.


[User] Please transcribe this text

[Assistant] And then, of course, I went right back. And, uh, and that's when, you know, a lot of the things started happening right away. And, you know, Najaf kicked off and that's when I guess the 15 seconds, you know, fame kind of happened when the video was released by somebody online. And next thing you know, I'm like, holy shit, I'm still operational. You know, now I'm really worried. And at about that time, I think it was 2000.


[User] Please transcribe this text

[Assistant] Probably seven now, after contracting for quite a bit. I started my first company which was called SDI, uhm, simply Dynamics Incorporated. And when Rich came out and said, hey, we see what you're doing, you're making a lot of cool products and stuff, you're training and I need help with this training thing and I'm not good at it.


[User] Please transcribe this text

[Assistant] And, uh, so I was, I was making small production slings. I was making those ASAP plates, the bad levers for Magpul. All that stuff was made in Hawaii on my machines in my garage. And, uh, I love tinkering. I love making as much stuff as I could. And then that's when Rich said, Hey, we'd love you to come on board. I said, well, I've got my own company. How do we do that? Cause I didn't know shit about business back then and I'm still running it.


[User] Please transcribe this text

[Assistant] Uhm, I said, well, if, if it works out and this, this is a good relationship, uhm, would you mind bringing those small products that I've created, I'd like to bring them on board. And he said, well, we don't really do that.


[User] Please transcribe this text

[Assistant] And uh, so let me take responsibility for that. And so we combined Simply Dynamics and Magpul and created Magpul Dynamics. And that's where the name came from.


[User] Please transcribe this text

[Assistant] Oh yeaah, I didn't know any of this. Yeaah, a lot of people never, we never really talked about the history much, I guess. And uhm, at that point,


[User] Please transcribe this text

[Assistant] Uh, it worked out. I was flying back and forth every week to Boulder to the office. And then I was training. I was doing about 40 courses a year when we kicked off with all the videos and media stuff. Uh, that was of course an overnight huge success. And, uh, with everything that was happening about that time, all of us were just booming and growing. And, uh,


[User] Please transcribe this text

[Assistant] I think even we did some stuff down there with you guys and, and, uh, was it Georgia? Yeah. And, uh,


[User] Please transcribe this text

[Assistant] You know, then I stepped in and ran the training company, but I was an innovator as well. So I was sitting there and I started listening in on R&D meetings and I'd start adding a little bit of value. And of course, like just the sling itself, they said, well, that's not going to be a selling product. We don't really do that. You know, we're, we're a molding company mostly.


[User] Please transcribe this text

[Assistant] And I said, well, that's why let me bring them over and make them theory based products on the Magpul Dynamics side. And of course we can only make about a thousand slings a month because of the hardware we were sourcing back then. And I said, do we need to injection mold these?


[User] Please transcribe this text

[Assistant] So we can control the supply chain. And he's like, nah, that's not going to work. And then of course, the first day we launched it, like the air force called and asked for like 26,000 slings or something. I was like, damn. And so we, that's when we justified.


[User] Please transcribe this text

[Assistant] Uhm, then when the Obama surge started happening.


[User] Please transcribe this text

[Assistant] That's when they came to me and said, hey, look, uh, we don't know, uh, because of what's about to happen. We believe we need some, some leadership here and we believe you're the only one that has the talent right now to help lead us through this. So I'm like, wait, you want to be the CEO of the whole parent company?


[User] Please transcribe this text

[Assistant] I was like, I didn't sign on for that, but if that's what you guys need, I'll wear that Magpul logo like I wear an EGA in my arm. And, uh, so we did it.


[User] Please transcribe this text

[Assistant] And of course, I, you know, I was, that was super fast-tracking for me, jumping into a fairly large business at the time, you know. And then, you know, fast forward through all the craziness, three and a half years later, we're a monster, you know, in the industry. And, uh.


[User] Please transcribe this text

[Assistant] And that's when it just started really kicking into me. Uh, hey, where's my principles? Where do I really want to be?


[User] Please transcribe this text

[Assistant] I missed training a lot because I wasn't really training anymore. We started sending the guys out and I was running, running ops and everything back at the shop. And it was a beautiful learning experience for me, but I felt like.


[User] Please transcribe this text

[Assistant] I, I, I share this kind of, this train story. I've not shared it much, but if you think about like an old Wild Wild West movie, man, when you're watching that train pulling to town and you see that, you know, the smoke pumping out and everybody gets excited because you don't see the train much and it brings people that, you know, you don't,


[User] Please transcribe this text

[Assistant] You haven't seen in a long time, or never seen, it brings entertainment, supplies, and medicine, and everything else, and the town thrives from that train's stop, and the train also thrives from the town, and the people that it, that it creates that energy from. And it moves on down the tracks. And, uh, but what happens is when you start building a reputation, you start building that brand as, as we know,


[User] Please transcribe this text

[Assistant] You can easily lose track of what I consider my principles at the time because, you know, we're starting to look out the window going, okay, here comes another town. Um, yeaah, it doesn't have anything to offer us. Let's keep going.


[User] Please transcribe this text

[Assistant] And I, I felt like, I don't know if anybody else felt this way, but I, I felt like...


[User] Please transcribe this text

[Assistant] When I blow through that town, people be like, hey, what about us? And I started to get a weird feeling in my stomach to where I wasn't personally comfortable on that fast track in business for me.


[User] Please transcribe this text

[Assistant] And of course, you know, there was some other stuff that was going on, some headbutting and design and operations and it was, we were all growing so fast. I think we just lost touch with what we were supposed to be doing.


[User] Please transcribe this text

[Assistant] So I personally decided, Hey guys, I'm going to get off this train and jump off. And, uh, so I jumped off the train and if I'm still in this like movie scene, I jump off, I'm rolling down the hill, I've beaten the shit out of myself and now I'm walking through the desert. Like how the hell do I reintroduce myself into the industry after that?


[User] Please transcribe this text

[Assistant] And uhm, so I decided after a long time of thinking.


[User] Please transcribe this text

[Assistant] The best thing that I could personally do was, instead of starting another train, I want to start a train station. I want to like, be able to help other companies. I want to be able to do experiential marketing films. I want to be able to


[User] Please transcribe this text

[Assistant] Uh, cause I was, I felt like I was on a roll with that and I wanted to get back to my training roots. I wanted to build something for myself and, uh, and that's what I ended up doing. And I started Haley strategic partners.


[User] Please transcribe this text

[Assistant] Uhm, and then we created the experiential marketing stuff in the industry and we worked with a lot of great companies and never even slapped our name on stuff from, from stuff like with Arcterix or Outdoor Research or, you know, Surefire, G-Code and a lot of other companies, Safariland at the time.


[User] Please transcribe this text

[Assistant] Um, and then it just started picking up into, Hey, now I can focus on my products and started getting into the soft gets really heavy because I really love that side. And, uh, we created a, you know, just a chest rig system and some slings. And next thing you know, it's we've got, you know, over 600 skews now.


[User] Please transcribe this text

[Assistant] And, uh, and. Yeaah, really, 600. Yeaah. We got over 100,000, 100,000 square feet of manufacturing space.


[User] Please transcribe this text

[Assistant] It has grown exponentially and I've got eight companies now and, uh, I'm trying to live the dream, but the more you add, the more harder it gets.


[User] Please transcribe this text

[Assistant] And I've been able to do that. I've been really fortunate. I've got a wonderful, wonderful girlfriend now. And we've been together for about four years. I've got three boys, she has four kids. So we have seven kids together.


[User] Please transcribe this text

[Assistant] I've been getting around trying to do some, and not in the last two years, I've had, had some, you know, downtime with surgeries and stuff. Uh, but I've been into, you know, power paramotoring adventure races around the world. Um, you know, trying to stay as active and that's my meditation is flying. I love, I love flying.


[User] Please transcribe this text

[Assistant] Yeah, literally. Okay. It's like, are we talking? No, we can't talk about it. They're paragliders. Power paragliders. Okay. Yeah, so uhm, you pack them in a Pelican case, take them wherever you want, and uh, one of a trip, someone trying to go to Africa and fly.


[User] Please transcribe this text

[Assistant] I think we've, you know, on the gun industry, uh, gun industry style, we've always had that, that Magpul, I mean, we had PTS, Magpul, now which is its own, you know, thing. What was it?


[User] Please transcribe this text

[Assistant] Yeah, it was, it was called Magpul with PTS, that, uh, right.


[User] Please transcribe this text

[Assistant] Yeah, it was kind of an airsoft training thing. We're trying to make it more, and of course it was still a little taboo then. You know, I don't think the technology was as good as it is today.


[User] Please transcribe this text

[Assistant] So, I mean, nowadays you can go buy a damn Glock 19 or Glock 19X or whatever you want to see. You got a freaking Beretta and you can train with it and they're very realistic. So, you know, in today's world where


[User] Please transcribe this text

[Assistant] Uhm, airsoft is growing, mill simulations is growing, uh, their industry is growing, products are growing, it's, I mean, you can probably


[User] Please transcribe this text

[Assistant] Okay. Cause that's funny, my son Hayden, his first airsoft gun was an Mp7. It was an old Tokyo Marine. He used to go around shooting the WASP desks out of the corners of the house in Colorado and he would just juice them until they all died. And that made them accurate.


[User] Please transcribe this text

[Assistant] Yeah, that's a great, and you're seeing that a lot more now and I think that's why that market, that market is growing.


[User] Please transcribe this text

[Assistant] And yes, you have the bill simmers that are kind of leading the charge on the experiential side. Cause I just got back from Playa, New Mexico. We did a big airsoft thing down there.


[User] Please transcribe this text

[Assistant] And full gear, full equipment. I mean, do some of these dudes look like-


[User] Please transcribe this text

[Assistant] Well, one of our bigger distributors is a company called EVIC.


[User] Please transcribe this text

[Assistant] You know, you ever heard of EVIC? So, you know, EVIC chain, he's the owner and he was always like, Travis, you got to come out to Long Beach and check out my facility. I'm like, okay, sure. I'll another airsoft shop. I don't, you know, I'm good, but I'll be there right when I get it. So I went out and did a screening for a film.


[User] Please transcribe this text

[Assistant] I was like, what is, this is not, this is EVIC? And I was like, this can't be just EVIC. And it was a hundred and something thousand square foot of distribution space, all automated, everything, you name it dude, it's like an Amazon for Airsoft. So I'm like, I'm sorry I didn't take you serious.


[User] Please transcribe this text

[Assistant] And then I started looking at our numbers and data here, and I'm like, there's a big market, let's look into it more. So we started going out doing the shows, doing the, doing the battles, and you start to see these kids and you go up to them and you say, hey man, what are you, so what do you do this? And they're like, well one day I want to join the military, one day I want to be a cop. And I'm like, this is potentially the future. And so,


[User] Please transcribe this text

[Assistant] They're out here running with, I mean there was SF dudes out there, there were SEALs out there running around, some of these guys that are operational will go and play airsoft on the side for fun.


[User] Please transcribe this text

[Assistant] I mean we got M203s that are launching tagging rounds like 300 yards and I'm like indetonating on people's heads.


[User] Please transcribe this text

[Assistant] Then night time comes and you switch on the nods and it's all day, all night. And man, my feet and my back hurt so bad after that. I was like, dude, I forgot about this.


[User] Please transcribe this text

[Assistant] So they're getting a real fun experience simulation of, of combat. And then they'd ask us guys, militaries come in and like organize and, and create the, the, you know, the objectives, task organization and come up with contingencies. All right, here's what's going to happen. So it's random, like a military event. It's pretty fun.


[User] Please transcribe this text

[Assistant] Everybody's going to call everybody a friggin gamer dude. Right. So here's my problem with that. Whether you're, I mean, I've been a big ipsid guy, three gun guy in my life. I've been an airsoft or, you know, cause I want to now understanding the markets and developing products with people and having fun with it with the kids. Cause it's a huge bonding experience for me and my boys go out there. You know, he's running nods through a,


[User] Please transcribe this text

[Assistant] You know, crappy environment, buildings. I mean, these, these environments are like Syria. They're like rubble, man. The buildings are destroyed. There's rebar sticking out. There's no manhole covers on the sewers. And at night you'll see people literally disappear and the ambulance is coming and there's shit on fire. I mean, it's crazy.


[User] Please transcribe this text

[Assistant] And so, uhm, you know, I'll sit there with my kids and tell them, look, you're not allowed to pick up an airsoft gun or a real gun. And they're very proficient now. Uhm, matter of fact, my youngest boy took my honey badger as his favorite gun now. So he, uh, uhm, he keeps it by his bed. Probably your smartest kid. Yea, he's smart.


[User] Please transcribe this text

[Assistant] Uhm, the other mother boy, MP5SD. So I'm like, you need to watch these videos, okay?


[User] Please transcribe this text

[Assistant] But I don't let them shoot a gun until they can recite fire safety rules to me, forbade them, and then tell me why. Like, can you tell me why that rule exists? And they're like, well of course, I don't want to aim anything, laser beam theory, and they'll start, I'm like, okay, you're good, go ahead and shoot the gun. Uhm, and I'll still make them do that just like I make students do on the range every day to, you know, have accountability for your actions.


[User] Please transcribe this text

[Assistant] Uhm, but yeaah, that market is huge. I think it's gonna grow exponentially this year.


[User] Please transcribe this text

[Assistant] Uhm, because of the ammo prices and everything else, cause now guys are like, hey, I can't afford ammo, what the hell do I do? Like even guys today, or cops are saying, I can't, we don't get budget, we don't get ammo, I can't teach, or I can't shoot, so what do I do? And I was like, well look man,


[User] Please transcribe this text

[Assistant] You know, some of these airsoft guns are very realistic, like uhm, you know, if I'm running a Glock or something, I put my sights on it, I put my light on it, you can put all the lasers, whatever you need on it, and you can stipple it and everything if you want to.


[User] Please transcribe this text

[Assistant] And I can run that gun just like a real, real gun. Uhm, and then I'll take like a USPS, you know, medium weight box or something and set it on a target stand and just sit there and work drills in my garage and shoot those boxes and they retain the BBs and then you recycle them and you're not spending any money. So, you know, when I'm, when I'm sharing information with people,


[User] Please transcribe this text

[Assistant] Um, I'm like, hey, but there's, it's, it's awesome to have resources, right?


[User] Please transcribe this text

[Assistant] Uh, but like when I first started, I didn't have a CNC machine. I didn't have molding equipment. I didn't have sewing machines. But I had a dental floss and a needle. I had a block of clay and a sculpting tools. And so I was resourceful. And so we're starting to see that now when you're trying to accomplish a goal.


[User] Please transcribe this text

[Assistant] Well if I don't have time, money or, you know, education or management and all these things, the experience, well those are all beautiful resources that I wish I had. Right? And...


[User] Please transcribe this text

[Assistant] But when I don't have that, do you have resourcefulness, creativity, determination, right? I don't have any money, but I got determination and creativity. I'm going to build something sculpted from clay and I'd go to companies like, hey, can you make this? And they're like, sure, we, yeah, we can work with you on that. And then next thing you know, I'm, I'm being told, well, here's your MOQ. I'm like, I can't afford that.


[User] Please transcribe this text

[Assistant] And then somebody's copying it and I'm like, wait, I can do, start looking around at stuff. I think I had a fork one night. And I was like, how the fuck is a fork made? I can figure this out. So I went out and bought a CNC machine online.


[User] Please transcribe this text

[Assistant] Put it in my garage, wired it up, I was an electrician as a kid. And I sat there and I was like, how the hell? I don't even know how to turn this thing on.


[User] Please transcribe this text

[Assistant] And I had a buddy come by and he taught me and next thing you know four days later I was holding an ASAP plate in my hand and then like a couple days later I held the first revision of a bad lever in my hand and I was like dude I can do this. And that was, that sparked a lot of, a lot of stuff.


[User] Please transcribe this text

[Assistant] Well that's the difference between self-employed and entrepreneurs is my opinion is you gotta want it and when you get stuck, I mean how many self-employed people out there are bitching about government stimulus checks? Well then you're not self-reliant. You're not a true entrepreneur in my, my eyes.


[User] Please transcribe this text

[Assistant] Yeah, I've actually looked into this quite a bit and I started studying neuroscience about


[User] Please transcribe this text

[Assistant] 12 years ago or something like that. And, uh, when I was telling you about my son being diagnosed with autism.


[User] Please transcribe this text

[Assistant] And, uh, turns out he wasn't. Three psychologists diagnosed him with it. We drugged him, put him through hell, put us through hell. And then we realized once we actually went to a brain mapping psychologist and did spec scans, they said, look, here's the good news. Your son is absolutely without a doubt not autistic. And I'm like, what?


[User] Please transcribe this text

[Assistant] I just moved my entire family and my business from Colorado to Arizona. Wait, what do you mean, number three?


[User] Please transcribe this text

[Assistant] I wouldn't know what to do if I didn't have her at that time to say, hey look, this is what, we're going to just medicate, we'll figure out what happens and if it doesn't work we'll take it off. I'm like, okay, because I'm thinking if I give him a pill it's going to ruin his life. And that wasn't the case.


[User] Please transcribe this text

[Assistant] Um, and then we started, you know, diving into that and then started thinking differently about how we think instead of just taking that information and going, oh, that's what it is. It's like, no, let's keep hunting. And then the, then the fight was on and then it just grew from there as far as.


[User] Please transcribe this text

[Assistant] You know, all the different aspects in the medical, I went to as many medical conferences as I could to try to learn some. I just got motivated by this, you know, and studied, uh,


[User] Please transcribe this text

[Assistant] Brain science until I figured out I was a little messed up, had a TBI, uhm, when I was denied for it through the VA of course.


[User] Please transcribe this text

[Assistant] And, uh, I had to go back and show spec scans after like three years, they finally granted me like, hey, the last thing I want to admit is I got a TBI, right? I want to be...


[User] Please transcribe this text

[Assistant] I want to have good integrity of myself. I want to be whole. I want to be complete. I want to be perfect like this table. You know, I want to be strong. And, uh, and I wasn't. And so that, that really changed my life and slowed me down quite a bit to enjoy it more, like you were saying earlier.


[User] Please transcribe this text

[Assistant] And balance, man. Life's gotta be a balance. Uh, you know, and now it allows me to slow down because I'm impulsive, man. I mean, you've probably seen me impulsive before.


[User] Please transcribe this text

[Assistant] Uhm, you know, not knowing what to say, not knowing what to do, but I'm just gonna do it, right? Like I remember giving that speech down at AAC, or the frickin'...


[User] Please transcribe this text

[Assistant] Dude, Drake's like, you gotta get there and say something. I'm like, I don't know what to say. And I just start talking out my ass and then I look back and I'm like, dude, I should have studied a little bit more before I said that. I pissed a bunch of people off, but, uh, but what I, what I, my point was is I,


[User] Please transcribe this text

[Assistant] I'm disruptive, everybody knows that. Uhm, but I, I started to realize that there's something to this, like, why can't certain people, like you were saying, do, they can visualize, but they can't implement. And I started working with a company called the Colby Foundation or Colby Corporation out of Phoenix.


[User] Please transcribe this text

[Assistant] And they have something called, uh, conation. Instead of cognition, like, hey, this is our prefrontal brain. We're sitting here looking on the frontal side. That's me designing, being creative, focusing on something. Uhm, but then they go into the instinct, what you're born with. You're not born with knowledge. You're not born with cognition. You know, you have to learn knowledge, experience, and discovery. And so they break it down pretty cool. And in a nutshell, it's like,


[User] Please transcribe this text

[Assistant] Instinctually we have four action modes. Fact finding, how you gather and share information. Following through, how you systemize, organize, or arrange things. Quick starting, how you deal with risk and uncertainty. And implementing, how you handle spaces and tangible things. And the cool thing about it


[User] Please transcribe this text

[Assistant] Which pisses a lot of people off, you can only score high in two categories. So you gotta be okay with the rest. Which is kinda cool because then you know what you're good at and know what you're not good at.


[User] Please transcribe this text

[Assistant] And that's, that's, I think where I started realizing, man, I need to, I need to be really careful in this space. I need to get help in that space. Cause that's not me. I'm not the tax guy. I'm not the financial dude. And like, like you are, you know, I'm, I'm, I'm more the, I'm, I'm a risk taker.


[User] Please transcribe this text

[Assistant] Uhm, you know, I'll speak before I think sometimes. And that's why I created this, this, you know, slogan Thinkers Before Shooters because I, it's from my own personal lessons. It's like, dude, slow down, man. You want to go fast, slow down. You want to be more accurate, slow down. You want to talk better, speak better, slow down.


[User] Please transcribe this text

[Assistant] Um, and I realized being an average fact finder, a two in follow through, uh, which means basically I'll get around to it, you know, uh, which is typical of an entrepreneur, um, that's doing thousand things and they're not really focusing on one.


[User] Please transcribe this text

[Assistant] I'm a seven and quick start, which I love risk and uncertainty. I have to have stakes on the table from whether it's a shot timer or I might tell my account like, Hey man, I need you to take this $30,000, put it in a holdings account for me. And if I don't, if I don't accomplish this, this build, this project, this marketing thing by six months from now, I need you to send that to a charity. I can't stand. Like I'll do that. I'll put the stakes on the table. Um,


[User] Please transcribe this text

[Assistant] And then what starts to happen, for example, my, uh, when I found this, my ex was like, Hey, the laundry room light bulbs out. I'm like, yeah, that's all.


[User] Please transcribe this text

[Assistant] Next day, hey, are you seriously not going to change the light bulb? I'm busy, I'll get around to it. Next day, hey, what the hell? Next two weeks are like, now we're in a fight. I'm like, it's a stupid light bulb, you got a window in there, you can still see, that's the quick starter talking. And he, she's like, I'm going to call electrician if you don't change that. I'm like, why would you call electrician and change the light bulb? She goes, well, I thought you were electrician. I was like, damn it.


[User] Please transcribe this text

[Assistant] So then I go to our psychologist that we hired for our sports performance stuff at HSP when we first started.


[User] Please transcribe this text

[Assistant] And, uh, she goes, look, all you have to do is give him a timeline. And I'm like, wait, why are the ladies ganging up on a guy here? And she says, no, that's what you need, Travis. You're a quick starter innately, so you need a clot to race against. So if somebody says, hey, you gotta change that light bulb in four hours, guess what I do? Get the light bulb changed? Nope. Oh, okay.


[User] Please transcribe this text

[Assistant] I look at my watch and I go alright, what can I go do in four hours?


[User] Please transcribe this text

[Assistant] Okay. So now what happens is the individual, there's stakes on the table now, right? Right. Uhm, now my performance for everything else that I'm gonna do, maybe I'll run down the shop, build something, maybe I'll go finish editing a video, maybe I'll go work on some new business model, maybe I'll talk, make some calls.


[User] Please transcribe this text

[Assistant] What happens is you, you ramp up the things that you wouldn't have done by having this timeline in the back of your head where a lot of people would think it's stress. And when we brain map, when we look at all the brain data and information, what your alpha, beta and delta and theta waves are doing,


[User] Please transcribe this text

[Assistant] When you're stressed out as a quickstarter, you're actually flatlined. There's no stress in your brain. But if you ask me to read, write, comprehend, which I can do, everybody can do these tasks. Everybody can take risks. It just means that if you're a high fact finder, you're going to find more information before you go and take the risk.


[User] Please transcribe this text

[Assistant] Uhm, for me, I'll take the risk before I find the information. Uhm, so that's where I'm like, okay, I'm good at starting things, I'm good at building things, because I'm a 7-in-implementer as well, so I can see and understand how things work or design, I can potentially build it myself.


[User] Please transcribe this text

[Assistant] Uhm, not as good as Kevin, of course, but I'm working on it. And so, well, you're a guy in the industry, dude. So with that, I can- No, he said you're a guy in the industry.


[User] Please transcribe this text

[Assistant] And, uh, and so it's, it's, it's good to see that. And then I can look into it, okay, I can kind of understand why he did this. This is impressive. You know, or anybody's stuff. And, and I always, I always have that respect as an implementer where somebody that can only visualize, they don't understand that respect of, of the build process.


[User] Please transcribe this text

[Assistant] Right, and I think that's where that failure comes in. So there are people out there that are good at visualizing some idea, like those two products, but they don't have the ability to implement or build the structure to do it. Yeaah, cause she even named them both. They were great names. Yeaah, and that's where I think it takes somebody else to go, hey, we'll take that, but you know, like I've had engineers


[User] Please transcribe this text

[Assistant] Uhm, you know, we're ID guys that you're just like, dude, are you, are you gonna actually build something here?


[User] Please transcribe this text

[Assistant] You know, and they're like, well, I'm working on it. I'm trying to get the specs on the inline rotary girder down and the screw. I'm like, no, dude, we got like 40 projects you need to be tapping into right now.


[User] Please transcribe this text

[Assistant] Yeah, I think that coordination, that instinctual self prevents that resolve to just do something about it. So I, I try, that's what we teach in our classes. Cause like, if I got a guy that's an implementer, he can see the space intangible. He's like, Hey, can you show me that again? I'll walk up and I'll literally show it to him again.


[User] Please transcribe this text

[Assistant] Yeah, I've seen studies out there where shows that like my youngest is like that as well. They always, they go, wait, what's older boy doing? What's older brother doing? And I'm going to go find my own independent path. Yeah. And so they'll say,


[User] Please transcribe this text

[Assistant] I mean, I hope he doesn't, I hope he listens to this and friggin', you know, and it, because I'm not, I'm not miserable. I'm happy being a quick starter. I'm happy being all over the place. I'm happy having 40 things going on at one time. I'm happy to just shut it down.


[User] Please transcribe this text

[Assistant] We had a guy who was an engineer that couldn't work with the other engineers. There's a lot of that. A lot of dickheads in that industry. Yeaah.


[User] Please transcribe this text

[Assistant] We, we were about to fire him and he was like, wait a minute, let me do an experiment. I'm gonna put him over with the IP attorneys and just have him do research.


[User] Please transcribe this text

[Assistant] That's it. That's what the guy loves. He's a huge fact finder. He saved us millions of dollars, millions of dollars instantly where we were about to fire his ass. So that's where I, I look at my kids. I look at people, my students, employees, everybody's cognitively psychologically tested at work.


[User] Please transcribe this text

[Assistant] Um, not because we're trying to figure out who they are, what's inside their brains. Like, no, we need to have a good working collaboration here. You know, I want to be able to bounce things off. I walk into my CFO's office who his desk is absolutely perfect and everything's squared and I'll mess with them and knock it all out of the way. I'm like, how's it going today? He's like,


[User] Please transcribe this text

[Assistant] Because I'll say, well how the fuck are you getting any work done with a clean desk like this? Right? And then he'll walk into my office and be like, how is he getting any work done with a messy desk like this? So that's where the conflict starts to happen. Uhm, so I think that's where, like with the kids stuff, they all have to be taught differently like you're saying. You can't just say, this is the way you're all going to do it, and too bad if you don't want to.


[User] Please transcribe this text

[Assistant] Well, I think some of those people are super, again, the follow through section, they're so high follow through, they're so systemized and organized and they, they're afraid to take the risk. So therefore they are not going to ever step outside the box.


[User] Please transcribe this text

[Assistant] I think that's something we're losing is the ability to be vulnerable in today's society. I think it's a lack of fucking manhood. Like it's just like it goes against everything, especially tribal warrior root type stuff. Like dudes are afraid to admit when they're imperfect, right?


[User] Please transcribe this text

[Assistant] I was really bad about that. I was very stubborn, uh, very disruptive, uh, in denial a lot of times of my own experiences or things, whether it was, you know, business or


[User] Please transcribe this text

[Assistant] I was in a shooting or something, I was always in denial and always thought I had the right answer and I was always fooling myself until I started to get out in the world and experience failure, experience pain, uh, you know, the forging of that knife that makes you hard and sharp.


[User] Please transcribe this text

[Assistant] That a lot of people think is just trauma. Um, that's, that's gotta change. And then the, the problem with not being vulnerable, not talking about weakness and talking about the courage to be imperfect, the, um, the ability to take care of yourself first so you can therefore take care of others. I never did that. It was always others, others, others, others, others, others. And then I'm like, all right, good job guys.


[User] Please transcribe this text

[Assistant] And then all of a sudden I'm like, holy shit, I'm all by myself. Hey, can somebody come back and help me? And then I'm next thing I know I'm trying to dig myself out of a hole with stress or whatever it is. Uhm, like the whole transition, you know, out of Magpul to this new company, I was just like, I would hit a stress bubble and my life just shattered, man. It was horrible. I lost my son over it. Uhm.


[User] Please transcribe this text

[Assistant] The problem is it was bad because we resisted it until we accepted it and realized fuck, resistance is a precursor to suffering.


[User] Please transcribe this text

[Assistant] Out of all that I hear, one word is appreciation. I don't know why. It stands out to me. I'm like a weird dig word guy.


[User] Please transcribe this text

[Assistant] Uhm, and I, I think because you said like a lot of people are afraid to be away from home. And I used to call this a way sickness instead of homesickness. Uhm, and I wonder if it's something, I mean, that's for me, my personal experiences. I always had to be overseas and like, like, you know, Africa's really an amazing, amazing place.


[User] Please transcribe this text

[Assistant] Um, I've got some deep like experiences and roots there and, um, uh, and then just traveling the rest of the world as well.


[User] Please transcribe this text

[Assistant] You start to realize how much you appreciate back home because of what we have, right? And so when I come back here.


[User] Please transcribe this text

[Assistant] Yeah, and I think that's, that's, I'm kind of in between that as well, where...


[User] Please transcribe this text

[Assistant] I would come back home in the military from an appointment and then I would sit back, get lazy and have everything I possibly want in life. It's an abundance. Turn into a glutton and typical American, right? And you're like, I gotta get the fuck out of here. I need to go back in that horrible war torn or just that, that Zen place of nothingness.


[User] Please transcribe this text

[Assistant] And they're like, well, you didn't follow through on this. I'm like, well, that's cause I was seizing the moment elsewhere, right? And that's the quick starter. And it's like, we're still good at doing a lot of stuff, but when it comes down to the nitty gritty, like you're, you're going to want to what most people would consider procrastinating. Hey, you're procrastinating. Travis, you're procrastinating. And I'm like, no, I'm just seizing the moment elsewhere. So that's my excuse now to get away from that. But.


[User] Please transcribe this text

[Assistant] It works, you know, because I am actually seizing that moment to do something that is potentially more important than what that person that grabs you as soon as you come in the office because I get it.


[User] Please transcribe this text

[Assistant] I'll show up at sometimes 8, 9 o'clock in the morning. I won't even get to my office to put my shit down until like 2 in the afternoon. Cause I'm in all the different apartments and people are pulling me in. And I love that. If your asses are listening to my company, then don't stop doing that.


[User] Please transcribe this text

[Assistant] But it does prevent me from getting my own stuff done, which is why I'll be coming on the weekends. I'll be there at 2 o'clock in the morning.


[User] Please transcribe this text

[Assistant] Well, I think you've done well. You've made a lot of money. You know, I've made a lot of money, but I think we obviously realize just like everybody says, money doesn't make shit easier. It absolutely does not. It makes it harder.


[User] Please transcribe this text

[Assistant] No, I've got, I'm blessed to have an amazing crew of guys that can help me. I trust them. Uh, uh, and we've, we've been doing extremely well and to the point where I'm not working in the business anymore, unless it's on the things that I want, which is marketing and innovation, right?


[User] Please transcribe this text

[Assistant] And training, um, you know, training is not a full-time job ever for us. It's they were on the road right now for six days. We'll be back and then I'm back in the grind of the business for maybe a month or two. And then I might pop back out and I've got an incredible staff of guys that I can trust to go out. And I just, I needed to get back on the road and teach. That's the only reason why I'm here. Otherwise I might be at home cramming and doing, doing other stuff.


[User] Please transcribe this text

[Assistant] We're doing about two to three courses a month.


[User] Please transcribe this text

[Assistant] And then we have our lab in our Scottsdale training lab. We have a training simulations based thing there where we do a lot of mixed reality stuff and we do motion capture biomechanics studies. We do neurofeedback and brain mapping. We do ocular science studies.


[User] Please transcribe this text

[Assistant] And we use simulators to, uh, help us create the, you know, physiological responses and tracking people's heart rate and variabilities and stuff. So I've taken a science aspect.


[User] Please transcribe this text

[Assistant] It's used for students. They'll come in and it's a human performance lab for shooters. So uhm.


[User] Please transcribe this text

[Assistant] Yeah, uhm, from the, from the, the, uh, husband and wife coming in and, and doing a, a, you know, first time running a gun, we can put them in there and set them up perfectly from the get go. Uh, to tier one teams are coming in and, and doing assessments, you know, like human assessments and say, Hey, look, we're tired of shooting. We want to know what we're doing right and doing wrong.


[User] Please transcribe this text

[Assistant] I live in golf land in Scottsdale. So I actually went into cool clubs and checked out their like swing arc systems or biomechanics. So they say that the coaches in it.


[User] Please transcribe this text

[Assistant] Uhm, you know, because they're just trying to sell you clothes. Right. And they're good, don't get me wrong, but they're not kinesiologists, they're not people that we hire. I've got kinesiologists on staff, and ocular scientists, psychologists. Uhm, you know, like, hey, we're designing an optic. How many optics companies do you know that have optical scientists working?


[User] Please transcribe this text

[Assistant] If I'm going to build an optic for the human eye, you better understand how the eye converges and diverges and secades and pursues and all the crap that, all the complexities that happens with the human eye as you're looking through an optic. Or the ergonomics of a rail system or a stock, right? So that's where we'll take and put that, uh,


[User] Please transcribe this text

[Assistant] You know the biomechanics studies and sit there and look at, well what's the straightest lines that we can stay strong with with a grip? Like when you, when they started doing like some of the straighter grips, right?


[User] Please transcribe this text

[Assistant] The reason why, you know, like the BCM stuff, you know, I developed the grip, the angle grips, the stocks and stuff we helped develop.


[User] Please transcribe this text

[Assistant] And so we'll put that in our motion capture systems and go, hey, a 17% reduction in this grip is going to create the ability for my trigger control to be straighter, which means I have no tension in my trigger finger now. So now I've taken out the tension because every time we had an old A2 grip that was really kicked like this.


[User] Please transcribe this text

[Assistant] Well, your finger's down here. I need my finger here, on the straight and long side of the gun. Well, then other companies started coming out with, hey, straight grips, so when you're doing PSD and you're walking, your wrist doesn't get tired. I'm like, I don't give a fuck about my wrist getting tired when I'm walking around. I care about it doesn't work when I'm shooting some asshole.


[User] Please transcribe this text

[Assistant] So we started to develop that and then we put the studies and the research behind it and now you have a more mechanically efficient grip.


[User] Please transcribe this text

[Assistant] Just like a stock or a rail system. So we do a lot of that testing and evaluation for companies there in Scottsdale.


[User] Please transcribe this text

[Assistant] Yeah, it's like they bring us into the world, so. Which is kind of a funny story.


[User] Please transcribe this text

[Assistant] So like, for example, we have this one girl, Misty, she comes in there. But we have, we have a threat fire system. So when you get shot inside the 300.


[User] Please transcribe this text

[Assistant] Uhm, like, uh, desensitization, violence, you know what I mean? So, they, uh, but when you get hit, you get hit with 25,000 volts. So, it's a taser ride. So, if you get shot, there's consequences. I'm shooting Jay in the nuts. Oh yeaah.


[User] Please transcribe this text

[Assistant] Okay, normally, I mean, I've, I've hit the ground before. It's like take my legs out from underneath me, kind of feeling. I've had dudes fly all the way across the stage and go through the screens and destroy a $600,000 system, like, holy shit. And then she comes back and I'm like, Miss, did you even feel that? And she's like, yeah.


[User] Please transcribe this text

[Assistant] And I was like, so you did feel, it did work, right? She's just going, yeah. I said, you didn't even budge. She goes, yeah, we bring you people into the world. She drops a gun on the desk and walks off.


[User] Please transcribe this text

[Assistant] But, uh, no, it's a fun, it's a fun consequence oriented learning. And then we can sit there and put you right back in the lab. So we'll have grown ass dudes like freaking out, sympathetic and just shooting like crazy. Like you see some bad dash cam footage.


[User] Please transcribe this text

[Assistant] And then we'll say, okay, stop like, oh, I'm good. Let me try it again. And we'll take them over to the neurofeedback systems. Um, and then we'll start mapping them and they'll start doing neuromuscular exercises and they'll get their brain back to a parasympathetic state. You see them calming down.


[User] Please transcribe this text

[Assistant] And then they go back in, five minutes later, you see a completely different human being by simply


[User] Please transcribe this text

[Assistant] Conducting mind architecture and literally that's like the brain mapping and stuff that we got into.


[User] Please transcribe this text

[Assistant] And, uh, and I think we need more of that. Like it's, that's especially for guys that are traumatized, anybody that's traumatized, PTSD, TBI, um, like my brain was all fucked up. I was, I was firing so hard on the right side. I couldn't focus. I couldn't sleep for like almost eight years.


[User] Please transcribe this text

[Assistant] Um, after a bad incident that I had and I just could not shake it. And then next thing you know, I start mapping and literally within two to almost three weeks, probably about 10, 15 sessions, I was literally firing perfectly. My maps were right on again, even though I still have the trauma.


[User] Please transcribe this text

[Assistant] Uhm, and you know, the legions and the terrors in the brain or the damage. It's now I'm able to finally focus. I slept like a baby the first night I did it. I got off of drugs and shit and I was like, damn, this is awesome. I don't want to take this stuff. And, uh, next thing you know, I'm, I'm a fully functional human being again.


[User] Please transcribe this text

[Assistant] And now, I mean, every day it's a full-time job for me because I'm pretty messed up.


[User] Please transcribe this text

[Assistant] From muscle activation therapy, biomodulation therapy, neurofeedback, neuromuscular timing exercises, working with exos type trainers. Like I gotta do this shit almost three, four times a week. If not, I'll start falling apart now.


[User] Please transcribe this text

[Assistant] So if I wanna stay on the game, if I still wanna stay, you know, which I am, I feel smarter, I feel more creative.


[User] Please transcribe this text

[Assistant] Uh, because I put in the work. I spent a ton of money, a ton of research and time to try to fix myself so I can, you know, really...


[User] Please transcribe this text

[Assistant] And uh, and I never did that earlier in my life. I just went, went, went, went, went and whatever took me with the wind, I went and uh, I think it, it damaged me quite a bit. And there's a lot of people out there that still do that and they just drop off and they die. And uh, so I'm glad I finally caught that.


[User] Please transcribe this text

[Assistant] Yeah, it was 2004 on a rooftop. So it was the siege of the Jaff. It was a pretty big deal.


[User] Please transcribe this text

[Assistant] Uh, basically the CPA and the JAF got surrounded. Uh, about 1500 insurgents came down on it. And, um, that's a lot of dudes. A lot of dudes. It was known as the biggest insurgent assault in the history of the war.


[User] Please transcribe this text

[Assistant] And you know, we had a small team of dudes down there in the job. We get the call here. We're not going to make it through the night. Long story short, like, let's go. We jump in our little birds and fricking beat feed down there 70 miles south and.


[User] Please transcribe this text

[Assistant] Um, went in and next thing you know, we're fighting for two days, which is probably about.


[User] Please transcribe this text

[Assistant] I guess maybe 20 of us. That's about it. And so we held on for it.


[User] Please transcribe this text

[Assistant] I was the only guy with a sniper rifle. What'd you have? A fuckin' Bushmaster, uh, 20-inch, um, Sniper rifle. SPR, right, with a Sur-Rail on it, Leopold Mark IV, um, and a, and a two-stage trigger and a thing. So it was better than an M4, and, uh, and I was the only guy with a scope that day.


[User] Please transcribe this text

[Assistant] Yeah, yeah, slid down the top, you know, the receiver assembly and, uh, I think it was straight. I don't think it had a cant on the rings or anything. Maybe not. Yeah. Um, it just looked like it was, but it wasn't even my rifle. I went into the ready room and said, guys, we got to roll. We got dudes that are getting hit down there. We got to support them. And I looked down and I was like, uh, I think, I think the guy, my horrible names now in TBI.


[User] Please transcribe this text

[Assistant] I looked out, I think it was Terry. I said, Hey dude, I'm going to take that sniper rifle. He's like, go dude, take it. He goes, Hey, here's my dope card. Here's what, and I'm like, okay, okay. Got it. I said zeroed out a hundred and got y'all figured out. So I'm not thinking, you know, and I run back to the airfield, jump on a little bird. We throw as many frags and AT-4s PKM ammo as much shit as we could take.


[User] Please transcribe this text

[Assistant] And we just rip right in with, with 12 of us, 6 pilots, 6 gunners.


[User] Please transcribe this text

[Assistant] And, uh, we start coming in, taking fire, JDMs are hitting buildings all around us.


[User] Please transcribe this text

[Assistant] And, uh, we finally realized, well, we're in a shit. And so a F-16 was right above us, dropped a bomb and came down. I think it was a 2000 pound JDAM because when it hit, it was about probably 500 meters from our, our left flank. And it felt like your skeleton shook inside your body. Like you've ever been around a big explosion. And I thought the helicopter was getting shot down.


[User] Please transcribe this text

[Assistant] And, uh, we figured out what it was and, uh, we went in quick, gunshots going everywhere, bodies laying all over the place. And so we ended up saying, we're shutting down. We landed in a courtyard and those rotor blades were probably a foot from each other is how tight we got them in there. It was tight. It was scary.


[User] Please transcribe this text

[Assistant] All 160 of dudes, contractors now. So uhm, and my pal was one of the lead blackhawk down little bird drivers. And that guy was just amazing. He's one of them highline dudes. They're all crazy. Yeah. He, the guys that do the highline are, so they're all


[User] Please transcribe this text

[Assistant] Oh yeaah. So, we fought that for two days and, uh, you know, it was about the, I think it was day two.


[User] Please transcribe this text

[Assistant] I remember pulling out, I was a surveillance guy. So on the birds, I was, that's why I went over as a reconnaissance guy and started doing all the filming and intel gathering as we flew around, uh, route reconnaissance and always had a camera on my side. And I remember just saying, man, we're not going to make it to the night. And I'm going to turn this thing on, just let it sit there and just capture this in case somebody finds it one day.


[User] Please transcribe this text

[Assistant] And, uh, so we kept shooting, kept fighting, and, uh, I don't know, I fucking shot probably 800 rounds of Mark 262 in two days out of a sniper rifle. Good ammo.


[User] Please transcribe this text

[Assistant] So I started, she's like, alright, you're on. Okay, dude, got it coming out. Guy coming out at 300 meters, he's got a blue car. I'd fire, he's like, hey, you're like four foot high. I'm like, fuck. So I just hold over and then I'd start doping it and then I'd start drawing out dope cards and I drew the whole thing. So I'm in combat, trying to dope a rifle. And that was the worst feeling of my life.


[User] Please transcribe this text

[Assistant] Well, you know what that was? The moment for me, I don't know if I've ever talked about this, but, um, I do in my classes when I'm teaching rifle because when rifle classes will shoot out to, you know, 700 meters, if we have every student, everybody will make hits to 700 meters, even a couple of years going to SIG and all running their new rattlers and stuff, 300 blacks and


[User] Please transcribe this text

[Assistant] And, uh, I was like, all right, let's move back. Guys, we're moving back to 400, 500. And the guy's like, wait, where should we go get our ARs? I'm like, no. So you're going to run your 300 blacks out to 800 meters. Cause then they get that big ass gong back there, that four by four target. And they were like, there's no way we can do this. I said, look, the bullet never lies. Trust me.


[User] Please transcribe this text

[Assistant] And so I started sending it, and that's what that mon- I always tell people, hey, have a marathon theory. If you want to learn to shoot good at 100 meters, learn to shoot at 800. If you want to run three miles fast, go do a fucking marathon and watch what happens to your mindset.


[User] Please transcribe this text

[Assistant] So when I was young, I graduated bootcamp, came home. My, my dad was Korean vet.


[User] Please transcribe this text

[Assistant] Grandpa was, uh, the only survivor, actually the only veteran that we know of that was in both theaters, European and Pacific, in all three major campaigns, Normandy, Okinawa, and Iwo Jima. He, by accident, got on the wrong train, uhm, and went to Camp Pendleton when he was supposed to go back to Europe Command. Anyways.


[User] Please transcribe this text

[Assistant] And I called my grandpa pop and he's like, uh, he's like, really? He goes, that's pretty cool. He goes, what'd you do after that?


[User] Please transcribe this text

[Assistant] And I'm like, wait, what do you mean? I got 8 out of 10 at 500. And he's like, okay, well that's all you did? And I'm like, okay, old man, what are you talking about? You never shot 500 meters. And he goes, he goes, grandson, what the hell? He goes, what happened to the Marine Corps?


[User] Please transcribe this text

[Assistant] And I'm like, what? You know, I'm young and dumb, I'm 18 at the time.


[User] Please transcribe this text

[Assistant] And he says, uh, he said, you tell me you only shot the 500 yards.


[User] Please transcribe this text

[Assistant] I'm like, yes sir. I said, I thought that was a long way. She said, go to your dad's safe and grab the M1 Grand right now.


[User] Please transcribe this text

[Assistant] I was like, shit, okay, so I run and grab this, grab the gun and come back. And he's like, you wind that elevation knob up. So I started going up 200, 300, 400, 500, 600. He's like, you keep going, boy. 700, 800, 900, 1,000, 1,100, 1,200. I'm like, and then you, that, you know, that fricking sights like coming out of that gun.


[User] Please transcribe this text

[Assistant] And I'm like, grandpa? And he's like, grandson, we used to do area target packages for like eight weeks out to 1200 meter targets with M1 Grants and iron sights. He goes, what happened to the Marine Corps?


[User] Please transcribe this text

[Assistant] And I was the most defeated kid on the face of the planet, man, when that man told me that. So, and I did, I was like, bullshit. So I did some research and I found units that actually did. He's like, you ever stood at the beach of Iwo Jima and looked up at that mountain?


[User] Please transcribe this text

[Assistant] Okay, gotcha. Tracking. You know where the beach in Normandy and trying to hit that beachhead? Some long ass shots. And they were capable, man. We have forgotten where we come from with weapons. That's why I love the history aspect behind them. And so there I was sitting on the roof, fast forward now. What, 15 years later from that, that point in time?


[User] Please transcribe this text

[Assistant] And I'm sitting there shooting, I'm doing, and all of a sudden I, you know, some of the guys are like, dude, we got guys coming out like 700, 800 meters. I'm like, I got them.


[User] Please transcribe this text

[Assistant] And then all of a sudden I realized, I heard my grandpa's voice in my head. And I was like, you stupid mother, why did you forget that? Why did you forget that? You know, cause I used to push the limits. And so that's why I do that in classes. Now it's why I try to push the limits of red dots and short guns and just to show people, Hey, if you can do that, when somebody asks you on demand to hit a target at a hundred or 200 meters, it shouldn't be a problem.


[User] Please transcribe this text

[Assistant] And versus always just training to those shorter ranges. Like I got the majority of the cops out here right now that have never shot their handguns. These guys are career dudes. Some of them are out there 27 years, have never shot their handgun past 15 to 20 meters.


[User] Please transcribe this text

[Assistant] I mean, look what we're doing with, I mean, there's guys stacking, you know, rounds at 2,000 meters now with real weights, you know. Oh, that's great. Yeah, I was out watching the fricking MSRT Coast Guard guys in Coaling in California on these big 36 inch gongs and they were pushing it to 2,000 meters and these were hitting consistently. You know, so we've taken that.


[User] Please transcribe this text

[Assistant] Cause I remember when I worked with Todd Hodden and I was like, dude, you want me to do what at a mile? And he's like, yeah, you guys. And so I go back and grab my 338 out of the truck.


[User] Please transcribe this text

[Assistant] He's like, what are you doing? I said, I'm grabbing the long range gun. He's like, what's wrong with your .308?


[User] Please transcribe this text

[Assistant] And I was like, uh, he's like, you got a problem? I said, no, the gun might. And he's like, let's find out. And next thing you know, he's like, the bullet doesn't lie.


[User] Please transcribe this text

[Assistant] And now you're seeing that mindset being stretched, that marathon theory where you go to scout sniper school, guess what they'll tell you? The weapon is not capable past a thousand meters. Now that has finally changed. You know, Marine Corps, obviously we shoot longer than everybody else to 500 yards.


[User] Please transcribe this text

[Assistant] Well, is an M4 more capable than shooting at 500 yards? Yea, we're printing like 12 inch groups at 1200 meters, you know, on SPRs and stuff. Uhm, and I actually shoot a red dot more accurately out to 700 meters than I do a scope. And then beyond that, the scope kicks in for me. It's just a weird thing, because I think it's sensory overload with my eyes and the optics.


[User] Please transcribe this text

[Assistant] I'll tell you, when I was in Afghanistan, in northern Iraq, we'd run 3x magnifiers, but we would have them rolled to the side. And we would scan with the 3x, and then if we saw a target to engage, we'd roll into the red dot. So we were using the magnification.


[User] Please transcribe this text

[Assistant] Uhm, nah, you know what, the first thing I look for is principles, right? So, I think, you know, the number one attribute to a warrior is compassion.


[User] Please transcribe this text

[Assistant] Because the more you care about something, the more you're going to fight for it. Uhm, I want to look for someone that cares about people, uh, because nobody gives a fuck about what you know until they know what you care.


[User] Please transcribe this text

[Assistant] So a lot of dudes who go out there and spew their resumes or backgrounds and everything else in their training classes, they'll be condescending towards the students, uhm, especially military or law enforcement versus civilians.


[User] Please transcribe this text

[Assistant] Uhm, that's, that's, there's no place for that in my world. Uhm, number two is vulnerability, right? They need to take care of themselves before...


[User] Please transcribe this text

[Assistant] You also have the ability to, uhm, story tell based on your own experiences, your research, tangible data, you know, because we do fit into the science world a lot with what we do.


[User] Please transcribe this text

[Assistant] Uh, and those guys are all good at doing that. You know, Jared, the shorter guy out there, he's, he's a director of training. He's, uh, you know, not a military guy, not a law enforcement dude. He's a great man in the group. The guy can shoot his ass off. He's a science teacher for fricking, I think 10 years. He started out in.


[User] Please transcribe this text

[Assistant] Um, you know, all our guys come from all different shapes and sizes. I've got, you know, former SF dudes, um, that have, you know, incredible resumes, grand master shooters, but they can speak, they can articulate and break down the.


[User] Please transcribe this text

[Assistant] The kiss method of something, right? Not, Hey, you keep it simple, stupid. No, that's not what it's about. It's like, Hey, how do we build this thing? This program of instruction or this weapon based around keeping it simple like the SR71 Blackbird, right? That was where kiss method came from.


[User] Please transcribe this text

[Assistant] Uh, how do we take the pilot and put him in this highly complex machine of flying? Well, it's the same as Johnny Ives at Apple, man. What'd he say? He said it's a device that works around you, so you don't have to work around it. That's Kiss Method. You can hand the shit to a six-year-old, they can figure it out in 30 seconds or less.


[User] Please transcribe this text

[Assistant] Uhm, so that's how products are being designed nowadays. That's how, uh, programs and instruction are being designed. So instead of, because I could easily take a highly complex subject like mechanics or ocular science and bore the shit out of a student. I want to make it fun. So, you know, that's also a requirement for my guys is to be able to stay up on all those things.


[User] Please transcribe this text

[Assistant] Continually advance themselves, you know, and most of them are like 9 to 5 pay your bill guys, 6 to 12 build your skills guys. So they'll go back tonight and they'll work on something.


[User] Please transcribe this text

[Assistant] Uhm, go to a public speaking class. They'll go to leadership courses. They'll, and I'll fund them. I'll send them all these things because I don't give a shit about a firearms instructor. I care about a human factors instructor. Can you actually engage with people?


[User] Please transcribe this text

[Assistant] Like you get the retired CAG guy, dev guy, buddies of ours, dudes from the units that I used to work with, and they're like, hey bro, I'm getting out, I'm retiring. You got any work for me to do? I'm like, well, what do you want to do? Dude, all clean fucking toilets. I'm like, no, you're not my guy. I don't care. I don't want you to just have a retirement plan. What are you going to do for people?


[User] Please transcribe this text

[Assistant] How are you going to help that train? You know, like I said, when you stop at that town, like, Hey, we're here in New Hampshire right now and we are here for those people. So we don't blow past that train.


[User] Please transcribe this text

[Assistant] And, you know, cause that, that also, uhm, is hard, you know, to get the guys in this industry that are instructors, and they get a little limelight, they shoot well, they're in the videos, and next thing you know, they get greedy, and they want more.


[User] Please transcribe this text

[Assistant] And so I, you know, I got a pretty badass conference room table in our lounge. It's a train. It's a 2,000 pound train that was 16 foot long.


[User] Please transcribe this text

[Assistant] And in the ceiling there's coal coming out of the ceiling, nine foot badass titanium shovels that were machined and it just says keep putting heart and soul into the machine, not money and greed. Cause that's where I think I fucked up a lot in my life is like,


[User] Please transcribe this text

[Assistant] You know, you're making money, you're seeing seven-figure POs coming in every day, and you're like, holy shit, you know, this is great. And then you start to forget why you're that great train. And so that's why, again, back to that story earlier, I wanted to step back to it. And so again, I'm trying to find guys I can relate to that. To relate to people first.


[User] Please transcribe this text

[Assistant] You know, they, they respect people, uhm, they can articulate, they can, yeaah, of course you can shoot. That's a, that's a no shit requirement, you know. That's like saying, hey, we need to communicate better, no shit, we need to, how do we need to communicate? So these guys could actually not only come in and take on the program, but add value to it.


[User] Please transcribe this text

[Assistant] Where, you know, your normal farmers instructor that comes in or military guy that gets out, he doesn't have that. Even if he's been to formal like POI or program of instruction development schools, he's not the guy until he can convert and realize that.


[User] Please transcribe this text

[Assistant] Uhm, hey, people are the most important and your resume doesn't really matter at this point in time. What you care about matters and then they'll start to ask you about what you've done. You know, so it's kind of a reverse process and, and we're, we're loved and hated for it. You know, uhm, we, training doesn't make money. You know, it's, it's not something that you're, you're going to retire off of. Uhm, and a lot of guys, I think they, they think that's going to happen.


[User] Please transcribe this text

[Assistant] And I'm like, you can be successful with a training company and on your own, around the country and doing every, you know, burning yourself out and doing 20, 30, 40 classes a year. Now you can do well, but you can't do that forever.


[User] Please transcribe this text

[Assistant] And, uh, cause we need to know everything, right? We can't be biased. I can't say, well, hey dude, run Q and don't run this company. Right. Or run this company, don't run Q. It's like, no, you can't do that because that's, that's the personal preference of that end user. And so I need to understand it, its strengths, its weaknesses. What are their opportunities? It creates.


[User] Please transcribe this text

[Assistant] It's good. I, I probably got, I got the new springs that you got to say, cause that was the issue. Oh, you had a. Had the first.


[User] Please transcribe this text

[Assistant] It's different for sure. I still feel like, I like a little bit more of a distinctive reset. And I think it's a little, for me it's personally a little bit shy of that.


[User] Please transcribe this text

[Assistant] Uh, and that's where my brain goes into that again, that neuromuscular timing and capability.


[User] Please transcribe this text

[Assistant] I'll even take neurosensors and put it on the trigger and tap it and see if I can maintain up to a hundredth through a thousandth of a second neuromuscular connectivity. So we're doing that kind of shit with the trigger just going out and running fricking around like most guys will drag the fucking gun behind a car for two miles. Oh, it didn't work. Like, okay, well, if I'm being drugged behind a car for two miles, I got more shit to worry about. My gun not working.


[User] Please transcribe this text

[Assistant] So we're really trying to think about the human factors behind it, and uhm,


[User] Please transcribe this text

[Assistant] You know, so that's where I would love to know, and I haven't even asked you guys, like what, what is that requirement? Why are you guys doing that trigger? Cause that'll help me also with the evaluation of it for, for the requirement.


[User] Please transcribe this text

[Assistant] Is that a better, right? Could it be more distinctive and shorter? Yeaah. Is that a better, yes. Because here's my math formula. I realized this a long time ago. Uh, I was running a 1911 in the Marine Corps and that's what we always ran. And I remember having a, I'll keep a long story short. I just told it in class today because people were like, well, hey, how do you pull a trigger? Uh, I said, well, I was,


[User] Please transcribe this text

[Assistant] I was being told to slow down by one of my instructors. I was always a hothead. I was always fast. I had the trophy for four years in a row as a high shooter. And, uh, he told me slow down, slow down, slow down. I was like, well, okay, what are you talking about? Do you give me some help here? He's like your trigger finger, man, slow down your trigger finger. And so I'm like, Oh, I must be slapping it. Right. I'm trying to guess what my coach is trying to tell me.


[User] Please transcribe this text

[Assistant] I was like, alright, I'll put my brain into my finger. And so I go back, I draw the gun, and I had to fire six rounds like a bill drill at seven yards in three seconds. Uhm, so the pressure's on, you know, and the gun comes out, pa-pa-pa-pa-pa-pa-pum, and I was like, holy shit.


[User] Please transcribe this text

[Assistant] And I looked down and that gun felt like it cycled twice as fast. And, and it was, you know, you know how change, change takes a long time, but transformation's like, holy shit. It was like a light bulb moment. And I realized that.


[User] Please transcribe this text

[Assistant] Dude, he's right. It's not about speed. It's about distance. So that's what I do like about the short reset. Because if you look at an AR trigger, if you mic it out, it's going to be, what, .089 on average of what I've mic'd out of, uh, like the actual press. Once you start to press back and it drops a hammer.


[User] Please transcribe this text

[Assistant] That's about .890 of an inch, okay. So, and then you reset .890 of an inch, and next thing you know, you have your total pressed and reset. Okay, so if you're shooting a Glock, it's .70...


[User] Please transcribe this text

[Assistant] .270 for press and reset. Okay, it's 135, 135. Once you get into the gun and start to, the gun goes off. 1911, .070. That thing's nothing, right? Greatest trigger ever designed, most high performance. So when you press that in that channel and you reset it, uhm, so like with that Glock, you know, I'm taking


[User] Please transcribe this text

[Assistant] If I fire ten rounds, it keeps it very simple. And I slap the trigger, right? Now we're in, you know, I'm slapping here, that's one inch on, one inch off, one inch on, one inch off.


[User] Please transcribe this text

[Assistant] Well, that's 20 total inches of distance that my finger needs to move to make those 10 stupid short rounds go off. But what if I could maximize that distance in press 2.70, right? On that press and reset. So 135 and 135 and then multiply that times 10. What is that? So 2.7.


[User] Please transcribe this text

[Assistant] So instead of 20 inches, I had to move my finger to go get those 10 rounds to go off. I'm only doing 2.7 inches of movement because I'm maximizing efficiency in my trigger control.


[User] Please transcribe this text

[Assistant] So now you take yours. I'm curious what I haven't mic'd out yet, but I don't know what that distance of travel is. So now we go into a different.


[User] Please transcribe this text

[Assistant] And it could potentially be a very, very good habit because now I'm minimizing more distance and potentially running the gun even faster if I needed to, right? Or just a shorter reset to be ready on that trigger again to take a follow up shot. So that's all the stuff. I'm trying to take the mind, the neuromuscular timing, the mechanics of it, the requirement of it and put it into that thinking, okay,


[User] Please transcribe this text

[Assistant] You know, why did they do this? What's, what is all things that are going on? What are people going to experience with it? What are people probably going to say? And so I'm getting ready to where when people say, Hey, it's too short of a reset.


[User] Please transcribe this text

[Assistant] It is right now, but if we can change that mentality to where people understand the distance for me, maybe it'll work there. So, I'm still working on that.


[User] Please transcribe this text

[Assistant] Yeah, we've also got some, we've got some time planned for that and two other things we're going to do with our Fuller Phoenix company, um, next month, uh, cause we're launching our new plate carriers and crazy shit. I mean, it's, it's a big giant launch we're doing right now. We have films going on like crazy. Um, and so I'll get back to you on that.


[User] Please transcribe this text

[Assistant] So I'm going to test that distance theory and see if we can create the experience. And that's the experiential marketing that you need to tell people like, hey, you got to change the habit. You can't just say, oh, it's a great trigger, right? Yeah. The reason why I don't know.


[User] Please transcribe this text

[Assistant] Everybody's got personal preferences as well. Like that's, is that a, is that a super dynamic? Yeah, three gun. So that's a flat face trigger, right? So I can't run flat face triggers where the shit's my finger always bounces off of them, you know, cause it says I need that curvature, that tactile feel. Now, if I rotate the gun to 45 degrees with an optic on there,


[User] Please transcribe this text

[Assistant] So like on my, my SD honey badger, I've got my thermal and it's my home defense gun actually. And I've got my vehicle at the 45 degree. So I keep the flat trigger on that gun because when I do rotate it, I'm going to go fast on that. When I see somebody in the house or in the backyard, a car, you know, fricking, you know, pant or fricking Bobcat or something in the backyard. Um, I like to kill shit too.


[User] Please transcribe this text

[Assistant] When that happens, I can run a flat tricker at a 45 degree angle.


[User] Please transcribe this text

[Assistant] And it goes a lot to do, I think what we're talking about here too. Uhm, you know, I, I, my first logo was the Dragonfly for my first company. When I left Magpul, I brought it back and said, you know, I loved that. And when I was looking for that logo for my first company, uhm, and,


[User] Please transcribe this text

[Assistant] And in bringing it back into what we do now at HSP, we, uh, in my, one of my, one of my guys is like, dude, you gotta get a logo. And I'm looking around the industry and I'm like, it's fucking Vikings and you know, Spartans and guns and skulls and cry. I just, I don't feel that man. That's not, that's not me.


[User] Please transcribe this text

[Assistant] And so he's like, what's something that you appreciate? And, uh, and I was like, I don't fucking know. I appreciate a lot of stuff. He's like, what's the first thing you remember appreciating? And I'm like, okay, that's going to take a bit.


[User] Please transcribe this text

[Assistant] And I remembered sitting down for a couple days and I was like, dude, I think I got something.


[User] Please transcribe this text

[Assistant] And he said, I said, well, when I was six years old, according to my dad, uh, I remember being in the front yard in Florida.


[User] Please transcribe this text

[Assistant] Uh, drinking at Budweiser, um, he used to work on the Anheuser-Busch farm, taking care of the Clydesdales. So we had like tappers in the backyard. Oh, that's awesome. Got drunk at six, fell in the pool, just died. So my brother pulled me out. I was bad.


[User] Please transcribe this text

[Assistant] So he's sitting there, peel top. This is like 80, 80 something, 82. And, uh,


[User] Please transcribe this text

[Assistant] He comes out, he comes out and says, son, don't you kill that dragonfly.


[User] Please transcribe this text

[Assistant] I turn around and stop, I'm like, why dad, it's just a bug. And he says, that's not just a bug son, if you kill it, you'll have bad luck.


[User] Please transcribe this text

[Assistant] And, uh, and my dad didn't talk much. When he did, you stopped, you listened, or you got your ass beat.


[User] Please transcribe this text

[Assistant] Uhm, and so now all of a sudden I remember this feeling, you know, if I could describe it today in, in articulate words, I'd say,


[User] Please transcribe this text

[Assistant] Why does it mean so much to my dad all of a sudden? Cause not a lot. He wasn't a religious guy. He wouldn't, you know, into a lot of stuff. He worked his ass off. He loved to fly. That was it. So why is this thing that...


[User] Please transcribe this text

[Assistant] He'd take us out and show me and my brother how, you know, if uh, well first if you catch a fishing, uh, uh, catch a dragonfly on your fishing rod, you got good luck. So I didn't give a shit about fishing. I just sit there still as a rod and try to catch dragonflies all day. And I'd run through the yard and they'd be my little airplanes and fighting planes and big G.I. Joe's.


[User] Please transcribe this text

[Assistant] And then he'd start to teach about cultural lessons as we got older and say like, you know, the,


[User] Please transcribe this text

[Assistant] Uh, natives or the indigenous people of America, right? If you see a dragonfly going through the desert.


[User] Please transcribe this text

[Assistant] Uhm, there's water nearby, because they're a symbol of life, because they're a symbol of water, and because they're born in the water. And, uh, they're amphibious, so I'm like, well shit, I love water.


[User] Please transcribe this text

[Assistant] That's my second home as an amphibious reconnaissance guy and being from Florida and I love the sky. So that was kind of the first little checkbox for me. And then he started talking about some of the Asian, you know, arts was like a sign of peace, poise, tranquility, power, presence.


[User] Please transcribe this text

[Assistant] There's a lot of great, like, ties to the Odonata, which is the dragonfly order, uhm, around the world. And so he teaches all these things.


[User] Please transcribe this text

[Assistant] Okay. And uhm, yeaah, I forget, it's like 470 something species of dragonfly in the world. And uhm, there, he starts telling me, hey, it's the most efficient flying animal on the face of the planet. Nothing can fly like it. Like a hunting bird will flap its wings like a thousand flaps.


[User] Please transcribe this text

[Assistant] A minute, right? Where a dragonfly will only be like 30. So, because of the way their thorax is designed and the way they pop, but they're the most dynamic and most efficient animal on the face of the earth. So they do more.


[User] Please transcribe this text

[Assistant] Which goes into a lot of concepts we talk about in weapons and tactics and stuff like that today.


[User] Please transcribe this text

[Assistant] Uhm, it's the greatest hunter on the face of the planet. For it's size. It's all it's doing. It's two things.


[User] Please transcribe this text

[Assistant] Hunting and fucking. So I thought that was a pretty good life. So I was checking that box too. And, and then, uh, uh, it's the most adaptive species on the face of the planet besides rats and cockroaches. But I thought that'd be a shitty logo and it's outside of my building, you know?


[User] Please transcribe this text

[Assistant] Uhm, and then the biggest thing for me, there's so much I can talk about, but the biggest thing for me is the one thing that stood out was self-reflection. Like when you see them flatter in the sunlight, you'll see this reflection off their wings.