[User] Please transcribe this text

[Assistant] To get those who came before us to agree. Number one, to do online learning. Right? Because there was some heavy scrutiny there. And number two, to allow other schools to be certified with our name and with our programs because, oh no, they're never going to do it right, they're going to violate this, they're going to break that, they're going to do it wrong, they're going to water everything down.


[User] Please transcribe this text

[Assistant] And I said, unfortunately, if we have that mindset, we will remain as one school forever. And other organizations which trust in the other people more are going to grow more effectively. And then at the end of the day, we just box ourselves out of the entire


[User] Please transcribe this text

[Assistant] We've been burnt sometimes. We've had people who've made terrible mistakes as leaders, and we've had to terminate those relationships.


[User] Please transcribe this text

[Assistant] Would I take it all back? No way! Because the tens of thousands of students at these schools who are benefiting from our processes


[User] Please transcribe this text

[Assistant] Right? And all the lives and the letters and all the happy changes that have happened as a result of us trusting in these instructors all over the world, many of whom are the same taekwondo, karate,


[User] Please transcribe this text

[Assistant] Yeah, that's a great question. And when it all began, there was a lot of scrutiny whether or not you could actually learn online. And.


[User] Please transcribe this text

[Assistant] The need for the online university I have explained, which is I got injured and I said if I don't document this stuff forever,


[User] Please transcribe this text

[Assistant] It may never be documented and if I can't train for the rest of my life. So it was more of like a fear, right? Like a productive paranoia. What if I can't teach anymore? So let me capture everything I've learned and leave it for my kids and their kids and their kids and their kids. Preservation of history was my mindset because my grandfather didn't document everything he learned. My dad did not document everything he learned.


[User] Please transcribe this text

[Assistant] My uncles were not documenting. In fact, they were very anti-video of any sort. Not my father. He had some VHS's, instructionals, and hoist was in on those. But I have other uncles who were, not only were they not producing videos, they believed that, no.


[User] Please transcribe this text

[Assistant] There's only one way for this information to be transferred is by touching another person and there's an honor and there's a humility and there's a respect in that engagement that can never be violated.


[User] Please transcribe this text

[Assistant] Was our, as our beginner program, the first iteration of that program was produced in 2009, 2008. Uhm, and we just right now finished production and we'll be releasing in the next two months, Gracie Combatives 2.0 after 13, 14 years we're reshooting that program. What makes Gracie Combatives so unique is it's the first attempt at an instructional series that is a complete like closed system that is linear.


[User] Please transcribe this text

[Assistant] And builds off itself, right? People do a lot of instructions and most of them are online now. This is even DVDs when people did them even during DVD era and still online to this day. What are most websites? A bunch of videos you log on. Do you want to learn sweeps or do you want to learn arm bars? And you click a little filter, you write something in, it pops up sweeps or arm bars.


[User] Please transcribe this text

[Assistant] That model, the problem is, it doesn't consider the student who is actually using this material as their sole source of instruction. It's ideal for students who train somewhere else who want to supplement their training with additional details that you're specifically good at, you know, guillotine chokes. I'm going to watch Jaco's tutorial on learning guillotines. You already know what you need when you went to Jaco's website.


[User] Please transcribe this text

[Assistant] Is intrigued by jiu-jitsu for any of the avenues and the marketing and the UFC who says, I'm going to go learn jiu-jitsu online. Lesson one has to be, hi, welcome to jiu-jitsu.


[User] Please transcribe this text

[Assistant] Teach trap and roll? Lesson two has to build on that lesson one. So that linear progression was very, very new.


[User] Please transcribe this text

[Assistant] When you film a group class, I'm already teaching that group class. So it's much easier to turn on a camera and just film what I'm already gonna do for a room full of paying students.


[User] Please transcribe this text

[Assistant] When we filmed our linear curriculum, me and Hedon had to budget time separate from all the classes we ran every single day. We had to budget standalone time to film classes that were only meant to be watched in order by a global audience of students who wanted to learn where they didn't have accredited schools that they believed were going to offer what they needed.


[User] Please transcribe this text

[Assistant] If you do this program with this level of guided clarity and linear learning progression opportunity for a student with this much detail, why would they come to our schools? That was said to me. And I went, holy.


[User] Please transcribe this text

[Assistant] Here I am, all I'm trying to do is do this family proud and like...


[User] Please transcribe this text

[Assistant] And I got an uncle saying that they don't want, I have a lot of uncles so I can say that and no one knows what I'm talking about, okay?


[User] Please transcribe this text

[Assistant] And I won't tell you which one. He was a badass though, and they all are. So, uh, I have an uncle saying, hey, Henner, this is too much. The detail and the clarity of the curriculum is too precise. They don't need a teacher with this level of clarity. And all of a sudden I was conflicted. Because on one hand,


[User] Please transcribe this text

[Assistant] I don't want to disappoint my uncles and like, feel like I'm the black sheep that's doing something that's gonna take food off their table. No way!


[User] Please transcribe this text

[Assistant] I just want people who don't have access to my uncles to be able to learn Jujutsu also. So it was such a crazy dilemma.


[User] Please transcribe this text

[Assistant] There was enough support and enough, uh, in the family as well, there was enough support for the curriculum and the way we approached jiu-jitsu online and on DVDs at the time, that we went ahead with it. Now, what I now know in retrospect,


[User] Please transcribe this text

[Assistant] And to all those people who said, no, you can't learn online. This is crazy. And I think some of them really believed that you couldn't learn online. Others were fearful that if it's true that you could learn online, then why would you ever go to a school?


[User] Please transcribe this text

[Assistant] There's this mixed bags and some people will say, you can't learn online, but really what they're feeling is, please make it so that learning online is impossible, because if it is, why would anyone go and just not learn online with you guys?


[User] Please transcribe this text

[Assistant] I know it was mixed emotions for everyone, but here's what I now know after the fact, in retrospect, is that


[User] Please transcribe this text

[Assistant] Off a website through a linear online curriculum. One out of 20 people have the discipline


[User] Please transcribe this text

[Assistant] The studious personality, engaged ability of, block it out and I'm gonna do this.


[User] Please transcribe this text

[Assistant] Five of them see it through and go all the way. 95 out of those 100.


[User] Please transcribe this text

[Assistant] Many things happen to them, but it's my belief that they watch the first three, four, five lessons that are free. We make the first ones free. You log on, you say, Oh, this is awesome. We try to hook them. And then they sign up for a membership.


[User] Please transcribe this text

[Assistant] The 95% of those people say, this is amazing, I want more of this, but I want to learn in person because my wife doesn't want to train, or my husband doesn't want to do it, or my sons don't want to do it, or my daughters. So let me go find a school. And they show up at their local BJJ school, largely because they liked what they saw.


[User] Please transcribe this text

[Assistant] So 90, I would say 95% of the time there isn't a certified Gracie school of ours there. So they go to the random BJJ school, they show up saying, yeah, I've seen some Gracie videos over there and I want to learn Jiu-Jitsu. I got my introduction with Henner and Hedo online, but I want to sign up for Brazilian Jiu-Jitsu because you're in my neighborhood. Right? Proximity matters in this case. And they sign up.


[User] Please transcribe this text

[Assistant] So not only is it not true, you can actually learn online because I've seen those who've committed to the process. Not only was that not true, it also wasn't true that we were stealing students from the brick and mortar schools. The opposite was true. We became


[User] Please transcribe this text

[Assistant] I think pre your podcast and pre Rogan doing what he's doing, we were a top driver of people into jujitsu with the Gracie breakdowns from YouTube, where we would break down these UFC fights and draw people in. And then we sent them to the website. They'd watch the lessons online. And then right after they go find a school near them.


[User] Please transcribe this text

[Assistant] So I took great pride in being an ambassador for jiu-jitsu who sucked people into the art with very good breakdowns and then guided them on how to solve, see these first few lessons and where to end up. So, and many people in the time since then have come to me and said,


[User] Please transcribe this text

[Assistant] Man, I started with your breakdowns and I started online with you and I found a school nearby. What school? A random jujitsu over here and I'm like, dude, that's freaking dope. I'm responsible. I got you in. And I never got a letter from the owner of that school saying, Henner, thank you for this student. And maybe it was the same guy who was saying, you can't learn online, but I'm okay with that because I know what I've done and I know where I sit.


[User] Please transcribe this text

[Assistant] And the irony in all of this is today, every one of my family members, everyone has a website, everyone's teaching Jutsu online. And I'm just like, cool. All right. They came around, especially post COVID, right? Post COVID everyone was like, he don't even have to run to something. Let's build these websites because we can't teach in brick and mortar. This is crazy.


[User] Please transcribe this text

[Assistant] So thankfully everyone's on that page now and learning online is, is, is one of the most reliable ways and everyone agrees.


[User] Please transcribe this text

[Assistant] And our focus, right, for those who don't know, is really that beginner experience. Whether it's a woman, whether it's a police officer, whether it's a child, whether it's a man, anyone who wants to learn jiu-jitsu, that first 6 to 12 months, if it's done correctly, will set them up for training for the rest of their life. If it's not.


[User] Please transcribe this text

[Assistant] They quit, they don't give it a second chance in most cases, and we never hear about them. The, I believe.


[User] Please transcribe this text

[Assistant] The, the, the skeletons in the jujitsu graveyard, the volume of those skeletons are greater than the number of people who do jujitsu today. More have tried and stopped than who currently practice. And I'm trying to, I'm trying to change that.


[User] Please transcribe this text

[Assistant] Yeah, so uhm, post UFC, one, two, uh, U.S. Army Rangers, right? They recruited the Gracie family to go down there and to begin teaching these soldiers, right? And at that time,


[User] Please transcribe this text

[Assistant] Very much like military things are, it's a one-week thing. Let's go do jiu-jitsu for a week. Let's go do this shooting for a week. Let's go snipe for a week. So, jiu-jitsu for a week, my dad, hoist, other members of the family are going down there teaching these Rangers. And lo and behold, right, as you know well, over time, the entire U.S. Army


[User] Please transcribe this text

[Assistant] Modern army combatives program is rewritten to incorporate, uhm, you know, the Gracie-Jujitsu techniques that were taught to them in the early 90s there.


[User] Please transcribe this text

[Assistant] And when we're teaching in that type of constrained environment where you only have so much time to teach a soldier,


[User] Please transcribe this text

[Assistant] You can't just say, BJJ, vast art, thousands of techniques, let's just do jiu-jitsu. You can't do that. You have to say, wait a minute, you only have 40 hours? What can we teach you in 40 hours that if you get in a fight 6 months from now and all you have is that, you're gonna survive that fight.


[User] Please transcribe this text

[Assistant] And that is the essence of what the Gracie Combatives program is. It's a mindset of number one, the adversary is not a jujitsu chess player like you, right? We're not playing the game of jujitsu because that takes, you know, countless years to prepare for and there's infinite techniques and there's always new ones being invented. What does a beginner need to learn?


[User] Please transcribe this text

[Assistant] In the least amount of time that if they get into a fight six months from the date of commencing their jujitsu practice, they're going to survive against someone 20 pounds heavier than them who's trying to just punch their head into the pavement. So that same mindset that we have with the army, uh, we decided, man, let's make a program for beginners.


[User] Please transcribe this text

[Assistant] Civilians where they can learn and we named it Gracie Combatives because the mindset was the same and many of the techniques, I'd say 90% of the techniques in Gracie Combatives.


[User] Please transcribe this text

[Assistant] Are the same as the ones we originally introduced to the army in the early 90s in this mindset of least amount of time, maximum preparation, if that's all you have, you're gonna be okay.


[User] Please transcribe this text

[Assistant] You're not a world champion, you're not competing in jiu-jitsu, but you understand distance, you understand leverage, you understand timing in a way that the average person who does not know these tools won't have the resources to hurt you.


[User] Please transcribe this text

[Assistant] Right? In any significant way. That's it. So then when we started teaching this to the civilian sector, we made a very specific curriculum.


[User] Please transcribe this text

[Assistant] And people, that's what we did in 2005, 2006 when I realized, man, this is crazy. Like we're not growing as a business. We put in Gracie Combatives, this beginner program, these 36 techniques, and we put them on a card system. And every time you did a class, you got a check mark for that particular class.


[User] Please transcribe this text

[Assistant] And there was three boxes next to every class and you wanted to do each class three times. And the genius of the program was you didn't have to do those 23 classes in order. You could do them out of order, any sequence, every class you came to. If it's class 17 today, we're going to see the leg hook takedown from standing clinch. And we're going to see the kimura from the guard.


[User] Please transcribe this text

[Assistant] Done, that's the curriculum. And if you've already done this class, great, you're gonna get it again. If you haven't done this class, we're gonna teach it in a way that requires no prerequisites.


[User] Please transcribe this text

[Assistant] To make sense of that class. So now you have this beginner program where someone can show up anytime into this curriculum, never feel confused, overwhelmed, left behind, incapable, because we're speaking a language that we call LCD language, lowest common denominator.


[User] Please transcribe this text

[Assistant] So everyone in that class is being spoken to as if they've never seen the class. And those who know the class knew what they showed up for because it's on the schedule. And to make matters even stronger,


[User] Please transcribe this text

[Assistant] Every single one of our members has access to the Gracie University online curriculum so students can preview that lesson in full detail or review it after the fact if they forget a detail and that reduces anxiety so much.


[User] Please transcribe this text

[Assistant] Because we're in a very, uh, kind of educationally stimulated society. Brazil wasn't like that. Brazil is go to the beach, feet sandy, show up, you know, white dust them off on the mat and do some jujitsu and whatever we learn tomorrow doesn't matter, we do something different than we did today, it's all no big deal. But in America, if you have a beginner show up somewhere,


[User] Please transcribe this text

[Assistant] In a place of study, of educational pursuit, and you say to them, hey,


[User] Please transcribe this text

[Assistant] In order to move on to the next level, just keep showing up. One day I'll let you know when you're ready.


[User] Please transcribe this text

[Assistant] Which is how 99% of BJJ schools function. Just keep doing the thing and then one day I'll let you know when you're ready for the next thing.


[User] Please transcribe this text

[Assistant] And our good friends, the Valente brothers in Miami, had their own version of a beginner curriculum like this, where it was clear what you needed to do, there was a set number of techniques, different techniques, uhm, than Gracie Combatives, but a curriculum nonetheless. And they had success with it, and that's when I was like, man, let me try that with Gracie Combatives.


[User] Please transcribe this text

[Assistant] Uhm, these, these military kind of rooted techniques, and let's offer this to civilians, and it worked. And that, putting that program in for beginners.


[User] Please transcribe this text

[Assistant] Is what took us from that 225 to the 750 plus in 18 months.


[User] Please transcribe this text

[Assistant] And that's when I went, holy cow, if a beginner comes in and sees this and knows what they're going to get and is this stimulated to show up and it's almost like it gamified it because there's a check mark, there's a box and every class they come to, we check the box for them, the receptionist does.


[User] Please transcribe this text

[Assistant] You're eligible for a stripe on your white belt and you keep filling all of this up. And at the end of this, once you complete all of this, which is typically eight to 12 months, there's a test you can take demonstrating proficiency in these 36 techniques. And if you pass that, you earn your Gracie Combatives belt, which is a white belt with a blue stripe through the middle.


[User] Please transcribe this text

[Assistant] And then we added this into the equation and it became so clear for the student what they had to pursue. And then once they earn that, then they move on to the advanced jiu-jitsu class where now they're rolling intensely with other training partners, Bluebelts and beyond.


[User] Please transcribe this text

[Assistant] And they're kind of figuring out the deep waters of jiu-jitsu, and for the best analogy, you go from playing checkers to chess. You go from Gracie Combatives for another beginner, someone who doesn't know jiu-jitsu, to...


[User] Please transcribe this text

[Assistant] The complexity is that we love so much about infinite jiu-jitsu and that chess match that we're so addicted to, but the mistake that 99% of BJJ schools make


[User] Please transcribe this text

[Assistant] So when someone comes in, they're immediately thrown to the trenches of survival, sink or swim, and you just go and figure it out, and only the strong survive. And when you roll, because think about it, two grown men,


[User] Please transcribe this text

[Assistant] Sitting in a desk eight to ten hours a day, joints are stiff, ligaments are like, they're, they're aged ligaments. And then they sign up because they see a podcast and they hear you enthusiastically praise jiu jitsu. They go to their local BJJ school and the coach goes in and says, and I've heard this story a thousand times.


[User] Please transcribe this text

[Assistant] Alright guys, you guys are about the same size. Cool. Welcome to Jiu Jitsu. First class, we see a technique. Maybe second class, third class, they might delay a little bit. Some do it on the first day. You two, we're gonna spar now. What does that mean coach? Well, just try to beat him, and you try to beat him.


[User] Please transcribe this text

[Assistant] You're not 12 years old, you're not 15 years old, you're not 21, where those joints are just kinda pliable still, right?


[User] Please transcribe this text

[Assistant] Recent situation in Santa Monica, one of the cops who we know was recommended by one of my friends, Go train BJJ. Go, cops need to learn Jiu Jitsu. He goes to the local school because everyone says to,


[User] Please transcribe this text

[Assistant] And to me, this is where it's so sad because the art that is for everyone.


[User] Please transcribe this text

[Assistant] Is taught in a way that makes it for the elite. And that's the saddest part. My grandfather's not here anymore, but I always try to channel what he would want. And in my belief, it's like he was the small, the weak, right? Jujitsu is the triumph of human intelligence over brute strength.


[User] Please transcribe this text

[Assistant] But if we're not able to give it to the small, the weak, the unathletic people in society, then what service are we providing? We're giving Jiu-Jitsu to the people who don't need it. We're giving it to the people that we need to prepare for. Instead we're giving the, we're giving wings to the rattlesnakes. They don't need wings, they're rattlesnakes. So this is kind of something that I struggle with today in Jiu-Jitsu and why I do the work that I do.


[User] Please transcribe this text

[Assistant] So just try to tip the scale back, because if you're one of those people who wants to learn, but you don't feel like the school near you is safe to do so,


[User] Please transcribe this text

[Assistant] You'll go in, you'll try a class, and then you'll never do it again, you know? But if we can make sure that that initial landing is soft, and so unfor- and so forgiving, and so s- and so contextually relevant, that's another thing. BJJ class, first day, Ex Guard.


[User] Please transcribe this text

[Assistant] Lapel, feeding through the leg and doing this, and a beginner is saying what to themselves.


[User] Please transcribe this text

[Assistant] What does this have to do with UFC 1? What does this have to do with hoists and the Gracie challenge matches and all the fight prowess and effectiveness that the Gracie family is known for? I don't see the connection. So for me, I'm a big one on safety. If they cannot get hurt in the first several months, you cannot.


[User] Please transcribe this text

[Assistant] Number one. Number two is contextual relevance. It has to make sense. Every class of beginner comes to,


[User] Please transcribe this text

[Assistant] Every single word that comes out of your mouth, they have to say, mmhm, mmhm, make sense, give me more, I love this, I'm so glad I didn't spend time with my family tonight to come be here with you guys, I'm so glad I chose this hobby after hearing a podcast, I'm so, this is it, I want nothing more than more of this in my life.


[User] Please transcribe this text

[Assistant] Contextual relevance, and that's what the Gracie Combatives program does for our students, is it like, it makes every class like, yo, you're in a fight.


[User] Please transcribe this text

[Assistant] Manage the distance, manage the damage. We want to avoid the knockout, close that distance, get a hold of every fight, every class starts with the same discussion. So everyone's being framed constantly about why we're doing this thing. And then if you shift to women empowered, right, Gracie, bullyproof.


[User] Please transcribe this text

[Assistant] These other programs, all of them, there's contextual relevance with every technique taught. So the kid who's nine years old hears a discussion about a bowling encounter or an exclusionary bowling situation or cyber bowling, which are discussed in the classes. They role play these scenarios in addition to doing jiu-jitsu.


[User] Please transcribe this text

[Assistant] And so many schools, they teach jujitsu and then no context, just do jujitsu and get really good. And the hope is that the child will give it the contextual relevance if they need to one day, even without being instructed on what that contextual relevance would be.


[User] Please transcribe this text

[Assistant] Same as for women, the act of doing jiu-jitsu is beneficial, of course. But in the very beginning, every day they're asking themselves, should I come back tomorrow? And if the answer is, I don't know why we did this today, then you know the answer to the first question.


[User] Please transcribe this text

[Assistant] So Gracie, Bully Proof, we split into Matt Munchkins, which is 3 to 4, 3 to 5 years old, and then beginners, all beginners. And then 5 to 7 is Little Champs, and then 7 to 12 is Junior Grapplers. These are all entry level beginner programs.


[User] Please transcribe this text

[Assistant] Kids come in, of course the Matt Munchkins are just playing with their parents on the mat having fun. But 5 to 7 and 7 to 12, they're learning, they're engaging in discussions about bowling every class, different scenarios. What if the guy does this? What if the guy does that?


[User] Please transcribe this text

[Assistant] What if the opponent does this? What if the bully does that? What if you're at your house and they're playing and they say, do this or you're not my friend. Let me write my name on your forehead with a Sharpie or you're not my friend.


[User] Please transcribe this text

[Assistant] Kids need to hear their voices saying these things. Because to assume that they're gonna muster up the courage and the clarity in that moment just because they learn a few arm bars and some sweeps, there's no guarantee that that connects.


[User] Please transcribe this text

[Assistant] But if you can have them roleplaying these and they're getting that same as the arm bar in a trap and roll escape or an elbow escape, those are rehearsed techniques to build muscle memory and confidence in their execution. The verbal aspect of jujitsu in boundary setting is so critical, but it's largely completely untouched in 99% of schools.


[User] Please transcribe this text

[Assistant] Six, eight, twelve months, a year and a half sometimes. And then they evolve out of that to what's called the Black Belt Club. And it's a kids club.


[User] Please transcribe this text

[Assistant] Now you have your more advanced kids who've learned several techniques, 20, 30, 40 techniques. They've done all these role playing situations that make perfect sense for the lives that they're living. And they love them, Jaco. They lean into them. They're like, we're like, yo, the kid who's the bully, you know, pretend like you have the Sharpie and like you're about to write it. And then the other kid knock it out of their hand and say, yo,


[User] Please transcribe this text

[Assistant] If they take one more step, you triple your escalation and your intensity and your voice, and I'm not going to do it to not pop the audio, but you freaking rip them, and you say, I said, back up! And you look them straight in the eye, and here's the thing, a woman might know jiu-jitsu, but if she's never heard her voice say that,


[User] Please transcribe this text

[Assistant] And I'm telling you right now, it's class number 6 in our curriculum. It's called Stop Block Frame.


[User] Please transcribe this text

[Assistant] And my wife is the head instructor of the program. I just there to get beat up by her and play the perp and we're doing these classes and these women, bro, we have a class of 70 women on a Tuesday night. Like tomorrow night, there'll be 70 women doing beginner jiu-jitsu and women empowered role playing these situations.


[User] Please transcribe this text

[Assistant] Don't ruffle feathers, don't do this, don't do that, don't be, don't cause a scene. Be pleasant, be kind, be, right, be all of these things and they're being boxed in. And for these women, they get very emotional about expressing themselves like this because they've been holding it in for so long and no one ever told them when it comes to your person, be polite, be friendly, be cordial. And this is true for all of us. But when it comes to your personal safety, screw politeness.


[User] Please transcribe this text

[Assistant] Self-defense tool all of us must master. Because how many fights have we avoided?


[User] Please transcribe this text

[Assistant] Just by using our voice and saying, hey listen to me. I can see you're upset. You think this was your parking spot. Do me a favor. Don't get any closer. I'm gonna move my car. But stay where you are. Don't take one more step towards me.


[User] Please transcribe this text

[Assistant] That's the truest self-defense statement if there is one. People only set boundaries they feel capable of enforcing. You're not going to say, don't take one more step.


[User] Please transcribe this text

[Assistant] And they don't know what they would do should things get out of hand right here. But when you know what we know, and we know that we can handle this 300 pound beard from the bar down the street,


[User] Please transcribe this text

[Assistant] Gently and effectively, he's not gonna get hurt, I'm not gonna get hurt, and we're gonna take care of business. Once you know that, you can talk to the beard and say, listen man, I can see you had a few too many drinks, but do me a favor, stand right where you are, don't take one more step in my direction.


[User] Please transcribe this text

[Assistant] And you can say it calmly, you don't have to even yell at the top of your lungs. And he goes, whoa, whoa, whoa, whoa, whoa. I'm drunk, but I'm not that drunk.


[User] Please transcribe this text

[Assistant] Uhm, and I went to the base of the commander, the office of the commander, and he shows me the map on the wall.


[User] Please transcribe this text

[Assistant] And I see all these red dots, like chicken pox. And I said, commander, what is all this?


[User] Please transcribe this text

[Assistant] And he says each one of those is like a silo, right, or whatever it is in the ground, with a nuclear warhead ready to be deployed.


[User] Please transcribe this text

[Assistant] Bro, you learn how to fight. You prepare for war so you don't have to go to war. Right? And that's such a massive component in all of this.


[User] Please transcribe this text

[Assistant] So when we talk about kids, when we talk about women, there's an initial threshold of time that someone needs to spend building their confidence, learning this idea of boundary setting for their own safety. Once they find their voice,


[User] Please transcribe this text

[Assistant] We have a kid, Max, who just came to me two days ago, his mom, Patricia. And Max is ten years old, kindest little boy, and too kind, right? And it's one of those things where respect and kindness and politeness, and the parents raise their kids to be so sweet and so kind, which is what we all want for our kids.


[User] Please transcribe this text

[Assistant] But, uh, the bullies sniff that out. And the bullies sniff out the weakness and they sniff out the kindness and they go, oh, there's my target. So Max was at Junior Guards, right, this beach thing where they swim. He's a very good swimmer.


[User] Please transcribe this text

[Assistant] And a joke was being made, uh, this is literally last week, and a joke was being made about him, and the guy says, yeah, I have a YouTube channel, I'm gonna call it Max is an Idiot or whatever he says, you know?


[User] Please transcribe this text

[Assistant] And then Max, in this moment, and never ever has used his voice, and the mom is tormented because this guy is a chronic bullying victim. Never spoke up, ever. So Max's, his friend is now being targeted, and in that moment Max says, wow, I have to do something because he stood up for me.


[User] Please transcribe this text

[Assistant] And it's not right what he's doing. So he stands up, he puts himself between the two kids. And Max says, as instructed verbatim.


[User] Please transcribe this text

[Assistant] If you have a problem with him, you have a problem with me. And the bully goes, and he turns and he walks away.


[User] Please transcribe this text

[Assistant] And Max's mom came to me the next day with her private class in jujitsu and she says, Henner, you have no idea what this means. We celebrated when we got home and you have no idea what this means for me.


[User] Please transcribe this text

[Assistant] So the fact that he did what he learned, 100% as taught, and it worked perfectly, he found his inner strength, he found his voice. And now that he can focus on him, I can focus on me.


[User] Please transcribe this text

[Assistant] So this is why we do it, right? But the contextual relevance mattered to Max because it was so specific, the struggles he was having, and then his ability to overcome that. His life will never be the same. He now knows that on the other side of asserting yourself verbally to a bully,


[User] Please transcribe this text

[Assistant] So, that's what I hope to provide every beginner. It's not like, and you see in BJJ there's this attitude of,


[User] Please transcribe this text

[Assistant] Oh, survival of the fittest. If you can't hang, then it's not for you. Jujitsu's not for everyone. Right? These are all random projections on the art that


[User] Please transcribe this text

[Assistant] Those people are precluded from learning it largely because of the culture that exists in so many of these schools. And it's, again, it's kind of sad when you think about it because who really needs it isn't getting access to it.


[User] Please transcribe this text

[Assistant] Yep, exactly the same. Every beginner course is the same in the sense there's a card. There's 20 techniques. Women Empowered is 20 techniques.


[User] Please transcribe this text

[Assistant] So 100% it's the same thing, but I love what you're saying because there's an absolutist


[User] Please transcribe this text

[Assistant] We explained this concept of the bystander intervention score. In fact, when a perpetrator is selecting a target,


[User] Please transcribe this text

[Assistant] He's selecting the target as much as for who the target is, as what the opportunity around that target presents. So he's looking for the low chance of bystander intervention.


[User] Please transcribe this text

[Assistant] If you're in a grocery store and I'm standing shoulder to shoulder to someone and the perpetrator is right there and there's people walking by, the opportunity to carry out that assault is so limited because the chance of bystander intervention is so high.


[User] Please transcribe this text

[Assistant] Same exact perpetrator, same exact potential target, put them on the path to the car, from the grocery store to the car, and he's waiting in the car right next to hers, no one else is there, it's 10 o'clock at night, there's only the checkout guy and you in the parking lot.


[User] Please transcribe this text

[Assistant] That's a whole different opportunity. So he's more likely to act in that situation. And you're right. His determination to take action in that moment is a function of his belief that the chance of bystander intervention is very low. And if that's the criteria for why he's choosing to attack in that moment, what you're saying is accurate in the sense that you don't have to beat him up. You simply have to delay his successful


[User] Please transcribe this text

[Assistant] Strategy, whatever he has planned, you have to delay that long enough to where he concludes that the chance of bystander intervention is rising by the second.


[User] Please transcribe this text

[Assistant] You don't even need a bystander to come. You need that attacker to conclude that intervention is highly likely. And if he concludes that, he's out.


[User] Please transcribe this text

[Assistant] And this is the best advice for women is like, you don't have to beat the guy up. You simply have to...


[User] Please transcribe this text

[Assistant] But think about what a reduction in burden this places on someone when they understand that victory in a fight isn't necessarily beating someone up. Victory is preventing effectiveness against you.


[User] Please transcribe this text

[Assistant] And it's someone larger and stronger than you, then you won. If two people fight and nobody wins, who won that fight? I ask this question to group classes all the time. Two people fight, nobody wins. Who won? The smaller person. The person who was supposed to be annihilated.


[User] Please transcribe this text

[Assistant] Submit, annihilate, sweep, get on top, dominate, even within jiu-jitsu, such that you're creating this mentality around people learning it for self def- or applying it in self defense, where if they don't win the fight, they lost.


[User] Please transcribe this text

[Assistant] Where, no, I think people should start with, no, if you survive and you don't lose, you won. Over time, you develop your skills so highly, that you can tie someone in a pretzel with one arm, and it's no big deal, and he can be a big guy, it's just, it's a joke, right, at the level that we're at.


[User] Please transcribe this text

[Assistant] But early on, think about what a reduction in burden that is for a practitioner to know that the bar for success in this martial art is simply survival in the ways that you're talking about. I love that.


[User] Please transcribe this text

[Assistant] Yeah, it's a card type thing. It's an online course. All these beginner programs. It's the entry portal to Jiu Jitsu for people in our brick and mortar school in Torrance at all of our certified training centers.


[User] Please transcribe this text

[Assistant] And, uhm, and hundreds of thousands of people online learning parent teaching child. The Gracie Bully Proof online curriculum is very much teaching the parent.


[User] Please transcribe this text

[Assistant] Rule number one, avoid the fight at all costs. Rule number two, if physically attacked, defend yourself. Rule number three, if verbally attacked, follow the three T-steps. Talk, tell, tackle.


[User] Please transcribe this text

[Assistant] Rule number four. Never punch or kick the bully. Establish control and negotiate. Rule number five. When applying submissions, use minimal force and negotiate. They have to memorize and internalize this. And once we see a child has that,


[User] Please transcribe this text

[Assistant] Then they go into the junior combatives program, which is also online. They do these techniques at home. They're learning more advanced adult type techniques. Um, and then they're just growing. And then eventually when the parent thinks the child is ready, they evolve into our Gracie combatives and then our master cycle kind of advanced adult curriculum. And that kid could be 12 years old and is learning adult curriculum with their parent from home.


[User] Please transcribe this text

[Assistant] Yeah, so, so people think that because I'm a Gracie that, oh, you guys, family of legends, fighters, you never got bullied. And, um, they're wrong. They're wrong. And, and, and the reality is the bully was in the house. He don't was the bully.


[User] Please transcribe this text

[Assistant] Beating me up, you know, normal brother stuff, and then we're getting older and it's happening, you know, whatever, kind of frequently there, and everything's kind of okay, he just beats me up when he gets mad, he gets pissed off, let it out on Henner.


[User] Please transcribe this text

[Assistant] Because how like the next brother in the lineup was just too much younger, it was like abusive, but we're like, I was tall and we're kind of, you know, whatever, close in age, so he would just beat me up. There was a time when...


[User] Please transcribe this text

[Assistant] Our uncles were there. There's a very famous picture of all the uncles in front of a house on the grass.


[User] Please transcribe this text

[Assistant] In front of a small little garden, that's the Torrance Redbeam house. We're talking the Machado's, the Hanzel, Hoyse, Hoyler, my dad. When they all came here for the famous Chuck Norris seminar, where Chuck recruited my dad to bring some Gracies, and they all went and they were all staying at our house on Redbeam.


[User] Please transcribe this text

[Assistant] And you guys, he don't freaking got me and beat me up so bad. And I don't know if it's because...


[User] Please transcribe this text

[Assistant] Hiron is less sharp in both of those categories, but more physical.


[User] Please transcribe this text

[Assistant] Very sharp, and very athletic, and very strong, and very good at jujitsu, relative to me at the time.


[User] Please transcribe this text

[Assistant] Right? And then his final play was, alright, you wanna do that and you're gonna get it. Cool.


[User] Please transcribe this text

[Assistant] I have been many times, and he's done this other times for different reasons and to different degrees, but I will never forgive him for this one.


[User] Please transcribe this text

[Assistant] This one, I remember thinking on the floor crying. There's nothing that will happen ever that will allow me to forgive him.


[User] Please transcribe this text

[Assistant] For this incident right now, in front of my uncles at the house on this fateful Tuesday morning on Redbeam Avenue in Torrance, California.


[User] Please transcribe this text

[Assistant] And then he jumps off the trampoline to leave after I'm crying on the freaking trampoline laying there.


[User] Please transcribe this text

[Assistant] So as he's getting off and he just let me have it, relentless, beating me up, cause older brothers can do that, he's walking off. I run from the trampoline.


[User] Please transcribe this text

[Assistant] He's on the grass walking. I run, I jump off the trampoline with both legs horizontal.


[User] Please transcribe this text

[Assistant] Mom! He don't! And she turns around and goes, He don't stop! And she yells at him in the kitchen and he freezes and like, you can see it in his face and it was one of those. But I just, that was one where I came back with a vengeance and violence. And uh, and then our parents divorced. And they said, who do you want to live with?


[User] Please transcribe this text

[Assistant] And I said, I wanna, this is like months later, years later, like it was this thing, right? They divorced and I said, I wanna live with my dad. And all other four of my siblings chose to live with my mom.


[User] Please transcribe this text

[Assistant] So I move out with my dad, move out with my mom, and that's kind of the end of us beating each other up because there's not one on each other's neck all day.


[User] Please transcribe this text

[Assistant] Downstairs, Old Old Academy, Carson Street, the original Steve Bailey Academy. And we're freakin' doin' our thing over there.


[User] Please transcribe this text

[Assistant] And we're sparring, ba ba ba ba ba. And this is still when we think like, we're going, there's gotta be fighters, this is Gracie family, we gotta go hard, and we're training crazy, just him and I in the room completely alone. I had never once submitted him in my whole life, ever.


[User] Please transcribe this text

[Assistant] And then the ratio started changing. 10 taps to 1. And then out of 10, I would get 2. And then out of 10, I would get 3. And now out of 10, like, nobody wins 5 times.


[User] Please transcribe this text

[Assistant] Once we freaking took the helm of the ship together when Hoyst left and we took over the family business and we were running it and we created Gracie University and we write these curriculums and we're spending countless hours together documenting all of the jujitsu that we've ever learned.


[User] Please transcribe this text

[Assistant] It became clear that it was freaking him and I and we're taking this all the way, you know, and he's been such a loyal and hardworking and reliable pillar and I feel like we were up against so much scrutiny and with a lot of these initiatives, online, licensing, doing these things.


[User] Please transcribe this text

[Assistant] You know, Gracie Combatives belt. Who are you guys to change the way things are? Like, there was so much scrutiny from the outside that I strongly believe that even though these were all great moves and I, in many ways, I was, I was, I was kind of the, the, the, the, the brain behind the engineering of some of these, if not for Hiron standing right next to me saying, hell yea, let's go. I got you. I love this. Let's do this together.


[User] Please transcribe this text

[Assistant] I don't know if my standalone pole in the wind would have been able to withstand that level of public scrutiny. Uhm, but two of us, it was like,


[User] Please transcribe this text

[Assistant] Yo, it's Naj, he's right here, let's go. So knowing that all we've built would only be made possible with both of us, I went, no, we're good, like, we're good. We're good.


[User] Please transcribe this text

[Assistant] He never apologized, but he'll make very clear that I'm as tough as I am because of him today.


[User] Please transcribe this text

[Assistant] That's classic. Keto is not very sentimental, so the point is, but it's all love and man, I just, there's everything and more that I could have asked for in a brother and I, I, I just, I feel, I'm so lucky and I feel like,


[User] Please transcribe this text

[Assistant] So when we first shot Gracie Bully Proof, the DVDs 14 years ago, the first kids program that we put out, we borrowed other kids, like 5 year old, a 7 year old, a 12 year old, an 8 year old. So we literally last week, and that's why- Borrowing kids. So now we have children, I have a 4 and a 7 year old, he has an 8 and a 10 year old.


[User] Please transcribe this text

[Assistant] So literally when Jack asked me to do the podcast with you guys or reached out to schedule, last Friday is what he proposed, I said, Jack, I can't, we're filming. We shot last week after 14 years, GracieBullyProof 2.0 with our own children.


[User] Please transcribe this text

[Assistant] So the whole program revamped and we did it together and the kids had the best time and it was just a big bonding for us as fathers now of kids. He has two daughters, I have two sons. And I wouldn't have it any other way.


[User] Please transcribe this text

[Assistant] It wasn't even in my makeup that this would ever happen. So, it was a big breakthrough and uhm,


[User] Please transcribe this text

[Assistant] I'm here. I'm tough. I'm badass too, like you. And he started respecting me and he never beat me up. There's no more. At 17, 18, 19, we were already older and we had so much other things to worry about as a united front to run this business and take it to the world that I think that was the moment, honestly, where I went, holy cow, he's, he's human like me and it's all good.


[User] Please transcribe this text

[Assistant] Yeaah, honestly it traces back to the Rodney King incident, right, early 90s, when uhm,


[User] Please transcribe this text

[Assistant] You know, that happened and then LAPD right afterwards contacted the family and said, Hey, we need help kind of revamping our defensive tactics program. So they created a civilian.


[User] Please transcribe this text

[Assistant] Uh, to come together of different disciplines, my father being one of them, and to suggest that different ideas and


[User] Please transcribe this text

[Assistant] What can we do? And of course, uhm, you know, law enforcement use of force became under high scrutiny, not just for LA, but nationwide. And at that point, there became this demand for, hey, how can we control people in less violent ways, uhm, and with greater degrees of effectiveness?


[User] Please transcribe this text

[Assistant] So Jiu Jitsu happened to be kind of on its rise right then UFC 1 like 93, 94, 95 and it was like, it was a known thing. So, uh, it got us into some rooms and, uh, my father started, it was called Grapple initially, Gracie resisting attack procedures for law enforcement. And it, uh, the police officers started going for it and little by little.


[User] Please transcribe this text

[Assistant] One day my father and I were set to schedule or scheduled to teach a course in the early 2000s, scheduled to teach a course in Texas, Arlington, Texas.


[User] Please transcribe this text

[Assistant] Uh, near Dallas, and, uh, he couldn't make it, was, had a, uh, situation with, health situation with his family. And he said, Henner, you're going to go teach us. And I was like, 19 years old. And he's like, Henner, you're going to go run this, yea 19, 2002. He said, you're going to go run this GST, or this Gracie Survival Tactics course, had since changed the name.


[User] Please transcribe this text

[Assistant] And I'm like sweating bullets. I'm gonna go to a room full of law enforcement trainers in Texas. They expect Horion Gracie, the creator of the UFC to show up and some kids gonna show up, teenager, to run a class full of grown men who've been teaching in law enforcement for


[User] Please transcribe this text

[Assistant] Decades some of them, and I think it was like 60, 50, 60 guys in the room.


[User] Please transcribe this text

[Assistant] So I show up in Texas, the host is Charlie Fernandez, great guy and still works with us to this day. Uhm, and I say, Charlie, you know, my dad's not coming. He's like, huh? I said, yeah, you know, he had to stay home, so I'm running it.


[User] Please transcribe this text

[Assistant] He goes, alright, let's give it a shot. Let's get out there and see what they say. So I show up in front of everybody and I say, guys, I know you were all expecting my father here. Uhm, he's not coming. There's a health condition for his family and he had to stay. So here's what I promise you. This will be the most productive and rewarding


[User] Please transcribe this text

[Assistant] Training course you've ever taken of any kind in your entire law enforcement career.


[User] Please transcribe this text

[Assistant] Ba ba ba, by the first day I learned everyone's first name in the room by literally the first six hours. So I was connecting with everybody full, full force. Go, go, go, go, go. Amazing techniques, amazing week, the whole thing. Taught the class every day, connecting more with them. They're accepting me. They love the teaching. I knew what I was doing, right? And these, these are all white belts, right? They're a girl, they're adults, but they're white belts and I'm a black belt at the time. So life is good. So I teach the whole class on the last day.


[User] Please transcribe this text

[Assistant] I line them all up and I spar with all of them. I think it was 50 guys. I spar with every single one of them. Everybody taps.


[User] Please transcribe this text

[Assistant] And it was like 30 seconds, 14 seconds, 27 seconds, one minute, right back to back to back to back to back. It was a good workout.


[User] Please transcribe this text

[Assistant] Tap all these guys and then after I do that and then I say, okay guys, thanks for coming. You know, here's your certificates. Does anybody want their money back?


[User] Please transcribe this text

[Assistant] So from the, at 19 years old, I'm taking over this program that is kind of the teaching of jujitsu to law enforcement.


[User] Please transcribe this text

[Assistant] And it just, it just ramped up. I'm traveling every month, typically every single month, a week a month to go teach a course to some state in the union here.


[User] Please transcribe this text

[Assistant] Teaching techniques and certifying trainers. So for those who don't know, we train the trainers. Every agency has a defensive tactics instructor or two or five or 20, depending on the size. And then we go certify these instructors in about 40 hours. They learn these core techniques, 23 techniques in level one. There's a level two course that teaches additional 17 techniques, 40 techniques altogether.


[User] Please transcribe this text

[Assistant] So I'm teaching these courses, certifying these trainers, but what the world doesn't know, what America doesn't know, is that


[User] Please transcribe this text

[Assistant] Once a trainer gets certified by someone like us, they go back to their agency and then they train their colleagues. But the amount of training permitted in police agencies across the country.


[User] Please transcribe this text

[Assistant] On, in most agencies, if you had to average the whole country, I would guess just from anecdotally, I would guess it's about


[User] Please transcribe this text

[Assistant] Two hours a year that the average police officer, the end user, not these trainers that we're working with, but their colleagues, it's about two hours a year of training that they're getting in these hands-on skill sets. And.


[User] Please transcribe this text

[Assistant] That's laughable. It's barely even laughable. Some states have a zero annual training requirement. California's requirement, for example, is four hours every two years. So the problem that this creates in law enforcement is that when a use of force


[User] Please transcribe this text

[Assistant] Incident occurs, and you have an officer that engages with a subject, goes hands on, and


[User] Please transcribe this text

[Assistant] Quickly escalates their level of force to what is often perceived as excessive force.


[User] Please transcribe this text

[Assistant] The general public is very quick to make the determination that that was an abusive


[User] Please transcribe this text

[Assistant] Escalation and a deliberate escalation of force based on their power advantage that this officer has.


[User] Please transcribe this text

[Assistant] But what I'd caution everyone to kind of know and consider is that in many of these cases,


[User] Please transcribe this text

[Assistant] The officers are escalating their level of force. Not in all of them, right? Because there are some bad apples. There are officers who shouldn't be police officers who do abuse the force and the power that they have.


[User] Please transcribe this text

[Assistant] But in many cases, the officers are escalating because they're having an amygdala hijack, right? They're, they're losing control of their prefrontal cortex and they're operating in their lizard brain. Fight, flight, freeze.


[User] Please transcribe this text

[Assistant] And they're panicking. And when they panic, because they only got zero, one, or two hours a year of a skill set designed to mitigate this type of physical encounter,


[User] Please transcribe this text

[Assistant] Or at least every quarter, right, to hit the target and make sure they're on point. For liability purposes, they want to make sure that those officers are dialed in there. So naturally, when push comes to shove, what are you going to resort to? Your taser, right, your baton, your pepper spray, your firearm. You're going to resort to those tools that you're training more regularly. So it's just so sad that.


[User] Please transcribe this text

[Assistant] Right, in all these cases where these officers are escalating their force so rapidly,


[User] Please transcribe this text

[Assistant] Twenty-five years ago, it was worse. We just didn't see it. So now that we have this wave of new, uh, accountability from the general public and visibility for the general public,


[User] Please transcribe this text

[Assistant] Right, there is what the general public perceives as an appropriate level of force based on the threat the officer is presented with.


[User] Please transcribe this text

[Assistant] And, and listen, people aren't saying that cops should not be using force and people should, that, that suspects and criminals do not need to be handled sometimes aggressively and sometimes with high levels of force. No one's saying that, but there is.


[User] Please transcribe this text

[Assistant] They feel that the cop is, right, deliberate and excessive and abusive with their power and in some cases they are. But I would go so far to say that in many of the cases these officers who escalate this level of force are doing so because they don't have lower


[User] Please transcribe this text

[Assistant] Less violent, less aggressive means of accomplishing the desired outcome because they're panicking. And for all of us as well, right? We train so that we don't panic. But all of us are


[User] Please transcribe this text

[Assistant] That these officers are sufficiently trained and it's a terrible disservice to the officers because now they're not equipped to go out there and do it safely for them and their families.


[User] Please transcribe this text

[Assistant] For the agencies, it's an incredible liability. And for the civilians, you're now getting arrested by an officer who in literally all you have to do is rip away from a grip and you just flipped that officer's switch because they're panicking and now they're going to do everything necessary within the law to neutralize and subdue you. And this all came to a head in Marietta, Georgia.


[User] Please transcribe this text

[Assistant] A couple years ago, when there was an incident at an IHOP, where an officer, uh,


[User] Please transcribe this text

[Assistant] A number of officers were trying to arrest the guy who was unhappy with the breakfast experience there. Bush came to shove and they dog piled the guy.


[User] Please transcribe this text

[Assistant] And they're ripping away and they let them have it, right? The typical dog pile, but excessive force in the pile, punching him from every angle.


[User] Please transcribe this text

[Assistant] And even though he was resisting arrest, right? Like it was justifiable that they had to go hands on, they had to take him down. It didn't look good. So there was an inciting incident on the watch of Marietta police department in Georgia.


[User] Please transcribe this text

[Assistant] And this is an agency that we had been, we had been interacting with from a GST, Gracie Survival Tactics, trained the trainer perspective for 11 or 12 years. So their trainers were trained by us, but.


[User] Please transcribe this text

[Assistant] It fell apart when they go back and they teach their officers an hour a year, or two hours a year.


[User] Please transcribe this text

[Assistant] It's one thing to say the trainers have been trained, it's another to have the officers be prepared in this capacity. So this inciting incident happens in Marietta, Georgia. The command staff initial knee-jerk reaction was what? What the heck is wrong with these officers? Why do they do this? Why do they do that? So they want to get upset at the guy, but the problem is they looked in the mirror and they said, wait a minute, the guy got two hours of in-service.


[User] Please transcribe this text

[Assistant] Let's be honest. So at that point, they said, let's pilot something.


[User] Please transcribe this text

[Assistant] Because I have been advocating for as long as I've been running this program, I have been advocating saying, look, it's a joke. We're all here doing this and I'll sit in the room with a hundred officers who are trainers and I'll say, guys, this is all a joke, right? We all know that you guys are going to get certified, go back and it's all going to fall apart because you're only going to be given two hours because your chief is too scared to


[User] Please transcribe this text

[Assistant] And always the excuse is what? We don't have the money. We don't have the money to train these officers two hours a week.


[User] Please transcribe this text

[Assistant] We don't have the, and workers comp, we're scared of injuries of the officers on training, so we don't want to put them in any physical encounters, not realizing that


[User] Please transcribe this text

[Assistant] It's one of these. So I have always heard the reasons why command staff will not approve regular weekly training. My recommendation is the minimum one hour per officer per week in America everywhere. And that's like barely scratching the surface.


[User] Please transcribe this text

[Assistant] Twice, two hours a week is what it actually should be. Let's be honest. You lift twice a week, you, you, you, you, everything you do, if you do a thing, you better do it twice a week or you don't do that thing. Right? That's just a known, you don't, if you don't surf twice a week, you're not a surfer. You know how to surf, but you're not a surfer.


[User] Please transcribe this text

[Assistant] If you don't do jiu-jitsu twice a week, you're not doing jiu-jitsu. So anyways, I've always said this, but I've always get roadblock. Click, Henner, they won't ever approve, they'll never approve. So Marietta, who'd been known as for 11, 12 years, decided we're gonna pilot a program where we're gonna get new police recruits, and we're gonna allow them.


[User] Please transcribe this text

[Assistant] To train at a local civilian owned Brazilian Jiu Jitsu school, carefully vetted Brazilian Jiu Jitsu school where they can do regular classes couple nights a week after their police academy training throughout the day. And let's see how this goes. They put these recruits through that. The recruits that came off the line were very clear.


[User] Please transcribe this text

[Assistant] So it was so successful with the recruits, this kind of pilot study that they said, let's open this to the entire agency. Let's let every officer who wants to train jiu-jitsu on the department's dime. And they did it. 95 out of 145 officers opted in to this training program at this jiu-jitsu school in Marietta.


[User] Please transcribe this text

[Assistant] Under the command staff there. And the data that came back 18 months later.


[User] Please transcribe this text

[Assistant] Is the data that I've been waiting for for 25 years since we've been teaching law enforcement. It's the data that every police chief in America needed to hear.


[User] Please transcribe this text

[Assistant] 18 months, the workers comp injuries for officers in use of force encounters in the field went down by 48% agency wide. So you have historical workers comp data, 48% reduction in the following 18 months. Number one, number two, oh, by the way.


[User] Please transcribe this text

[Assistant] Of the 95 officers who opted in, and the other 50 officers who did not.


[User] Please transcribe this text

[Assistant] So what does it tell you? All you gotta do is get the other 50 officers on board. Like, and you should pull no punches to make that happen because that's how much safer it is. 53% reduction in injuries to civilians in use of force encounters when the officer was one of the BJJ population.


[User] Please transcribe this text

[Assistant] The untrained officers were more than twice as likely to hospitalize a civilian in a use of force encounter. This is common sense to us.


[User] Please transcribe this text

[Assistant] 59% reduction in use of force encounters at all. They studied a shift of officers where it went from


[User] Please transcribe this text

[Assistant] Officers who knew no jiu-jitsu and they completely switched out that shift with officers who practiced jiu-jitsu, the entire shift, and the use of force incidents overall went down by 59%. So anecdotally they're saying, wait a minute, so you're saying not only are they less injurious to themselves and to civilians, they're less likely to have a use of force encounter


[User] Please transcribe this text

[Assistant] Saved in worker's comp claims that never happened.


[User] Please transcribe this text

[Assistant] This is one of my favorite numbers because this was the number that I can now go back to every police chief, whoever said, Henry, it's too expensive because the cost of the training during this same period was $26,000. 2,600 classes at $10 a class for this particular relationship, $26,000. They had taken 2,600 classes.


[User] Please transcribe this text

[Assistant] One reported training injury was a cracked nose when one of the guys was rolling.


[User] Please transcribe this text

[Assistant] As a result of this training being in place. So what additional savings? This is only the measurable savings. So now, $26,000, take it off the top of the $66K that you saved from fewer injuries to officers because they're not clumsy in their uses of force.


[User] Please transcribe this text

[Assistant] And we look at a net savings, a net profit of $40,000 for the agency at the end of all this and more than paid for itself. So, this is the type of relationship.


[User] Please transcribe this text

[Assistant] May 1st, they both started on this exact same deal. All of their officers permitted to train at Gracie University, our headquarters, paid for by the agency. Every officer shows up, they're wearing a gi, they're in classes with everyone else.


[User] Please transcribe this text

[Assistant] And within, I think it's May, June, July, so we're just two or three months in, over 33% of the agency officers have already opted in this short, this chief is blown away, cannot believe it. And it's like, Henner, the people that are opting in, because of the safety, because of the structure, because of the curriculum design, they feel safe, they're having a fun time learning, they all get video access,


[User] Please transcribe this text

[Assistant] Chief said, Henner, this goes against everything I feel.


[User] Please transcribe this text

[Assistant] To outsource this type of training because historically in law enforcement, it's a very light.


[User] Please transcribe this text

[Assistant] If we send you one of our officers, best, I'm sorry, one of our best instructors, we have many, a dozen good instructors, if we send them every week, twice a week to teacher guys and gals, here's what will happen.


[User] Please transcribe this text

[Assistant] Because the room is full of police officers who know each other. And they're training an environment familiar to them. And they're training with people familiar to them.


[User] Please transcribe this text

[Assistant] So let me just say this right now, please try this in this civilian partnership kind of form.


[User] Please transcribe this text

[Assistant] Give me six months. If it's not the best thing you've ever done for the agency, I will send you one of my instructors six months from now and we'll do it from that point on. If it works, we keep going. He said, deal. We're three months in.


[User] Please transcribe this text

[Assistant] We're three months in and last, last Saturday, two Saturdays ago, Chief Jaime Bermudez.


[User] Please transcribe this text

[Assistant] Of the El Segundo Police Department came to Torrance at the Academy on a Saturday morning.


[User] Please transcribe this text

[Assistant] Pocket uniform, duty uniform of officer Sergeant Alex Levitt, the first officer of El Segundo to complete 100 classes in this partnership.


[User] Please transcribe this text

[Assistant] We agreed there should be some extrinsic motivator, the same way they have marksmanship pins, or your sergeant, or your SWAT pin. Recognize the thing that you want people to care about, and they will care about it more.


[User] Please transcribe this text

[Assistant] So the pin got awarded to Officer Leavitt two Saturdays ago.


[User] Please transcribe this text

[Assistant] And he said, this is the best thing we've done. He couldn't be more excited about the partnership. He's excited for more. Officer Levitt's working on his silver pin now. It's a little Gracie triangle, nothing on it, just a triangle.


[User] Please transcribe this text

[Assistant] So, this is the future of law enforcement. Any agency that's not doing this, to me, they're, they're, they're, they're pretending, right? They're like playing, they might be saying, okay, we're doing our two hours a year and we're doing jujitsu and we're touching it. But until you enter this type of partnership with a civilian-owned school, you're never gonna get the officers, the culture and the training environment that they need.


[User] Please transcribe this text

[Assistant] To get these skills sharp, so that when Officer Levin encounters, it's just another day of class. It's the only way. So, we couldn't be happier with it and I look forward to more of these partnerships and more agencies all over the country.


[User] Please transcribe this text

[Assistant] Very, uh, active in the defense of vascular neck restraints. Choke is a bad word in law enforcement.


[User] Please transcribe this text

[Assistant] But we're all talking about the same thing, right? Restricting the blood flow to and from the brain. Loss of consciousness is met. You let them go. You cuff them up. Best thing imaginable.


[User] Please transcribe this text

[Assistant] The most valuable tool imaginable for law enforcement. Please don't take it away. Because you can take my gun away in a fight, but I can still get your neck. And I can still save your life and my life if you allow me this proven, effective, and very safe technique.


[User] Please transcribe this text

[Assistant] So, but that's spoken from a room of jujitsu practitioners, right? And it's always the, that's always the message from people who train regularly to invest in this skill set and know this technique intimately. The problem is we're talking about a population of, you know, however many, you know, a hundred thousand, tens of thousands of officers in the country.


[User] Please transcribe this text

[Assistant] Right? Uh, hundreds of thousands, millions who are getting that hour or two hours a year. And if one of those hours is here's how you choke someone and all they remember is wrap the neck and pull as hard as you can,


[User] Please transcribe this text

[Assistant] When does it work? What happened? What are the effects? What is the result? What's the aftercare procedure? If they don't have those things dialed in, it is more a liability than an asset. So for the longest time, I was of the opinion that because I'm speaking from this silo of jujitsu expertise and you know, how many times, how many chokes that we see on a regular basis and how safely are they used?


[User] Please transcribe this text

[Assistant] Because we live in that world and we see the millions of chokes on a daily basis that are completely no long-term adverse effects and are safely deployed and released when they're effective.


[User] Please transcribe this text

[Assistant] It's a whole different perspective, you know, so I just seen the amount of chokes that were used incorrectly and just generally listen, what I've learned with law enforcement is


[User] Please transcribe this text

[Assistant] You know, they can't change too quickly, right? That's kind of what I've learned the hard way is like,


[User] Please transcribe this text

[Assistant] I used to advocate much more strongly than I do now, and now I fall into the line of, for example, chokes. For offensive application, these vascular neck restraints are not part of GST anymore.


[User] Please transcribe this text

[Assistant] Because what I don't want is the chief to come say, ah, GST, they teach vascular neck restraints as an offensive tool. Can't do it. In fact, in California, uh, I was on a, I was on a zoom call with the California post police, uh, peace officer standards of training commission.


[User] Please transcribe this text

[Assistant] About precisely this, they said, now that we're taking out vascular neck restraints by law, you cannot teach them as an offensive tool in California.


[User] Please transcribe this text

[Assistant] What can we do instead of that? And we were there talking about like over under like seatbelt grip and there was like seven or eight guys and on the call I was like this.


[User] Please transcribe this text

[Assistant] You guys, we're here all t- and I'm a civilian, everyone else is a cop. And I was invited by LAPD, who we have a good relationship with. And I said, you know, commission, I said,


[User] Please transcribe this text

[Assistant] We're here talking about choke and over under instead and take this technique out. Why is nobody talking about the real problem here? Which is the fact that post this California commission.


[User] Please transcribe this text

[Assistant] Who are we fooling by pretending like that is the acceptable training minimum for an officer in California to go hands-on with a civilian and we expect them not to escalate their level of force unreasonably in a moment of panic?


[User] Please transcribe this text

[Assistant] Can we shift the conversation away from replacing the choke with an over under and shift it to, and the guy said to me, he said, Henner, thank you for being here on this call today.


[User] Please transcribe this text

[Assistant] He said, uh, if you want to talk about that, it's a much bigger question and we should talk offline. And then boom, we stepped offline and we spoke privately.


[User] Please transcribe this text

[Assistant] And he said, look, like it's a gradual thing. It's a slow moving ship. And basically, and we were not post certified at that time, which means Gracie, our program was not endorsed by the state.


[User] Please transcribe this text

[Assistant] And basically, without so many words, he said, Henner, listen, if you want to make a difference, get post-certified for your current program. And then once you're in, you can make the change from within. And I talk about this in the book.


[User] Please transcribe this text

[Assistant] Uhm, and I did just that and I, I got California post certified for Gracie Survival Tactics. Soon after we got, uh, state certified in about 41 other states. Uhm, and it's just been amazing because once you're state certified based on the state commission,


[User] Please transcribe this text

[Assistant] You, uh, officers can come do your course without any problem. It's like, yo, if you go ask your chief, say, hey, I want to go to the Gracie course. First question, is it post certified? If the answer is yes, go get it. Have fun. If it's not post certified, which we weren't for 20 plus years.


[User] Please transcribe this text

[Assistant] Oh, but we don't have the budget and this and that, but if it's post certified, it checks so many boxes in the state's requirements. So to answer the question, chokes, neck restraints, I strongly support them, but, um,


[User] Please transcribe this text

[Assistant] I've, I've, I've kind of put that sword down and I said, man, it's not worth the fight. The whole country's moving one way and public opinion as well, by the way, public opinion supports a lot of the changes that are being made. You don't got the public screaming out saying,


[User] Please transcribe this text

[Assistant] That's exactly right. MMA and everyone's watching it. So everyone, we've seen choked, we've seen officers get choked and rear naked and the officers don't know what to do so we teach the defense and in that sense it's part of the discussion but in a very much the other side of it.


[User] Please transcribe this text

[Assistant] Is considered a vascular neck restraint. If that's the intent of the move, like an arm triangle, a triangle, triangle, a dorsal choke, anything. If it's, if it's intent is to stop blood flow and to make them go unconscious, you're not seeing it taught in law enforcement. Now there are a few states in the middle of nowhere, like out there that.


[User] Please transcribe this text

[Assistant] And that's the thing, it's lethal force and like, I would be okay with that. I would be okay with the tool being permitted to be taught so that if we're in a fight and the suspect has a knife or takes my gun, that I could wrap his neck, put him to sleep, handcuff him and wake him up and save his life and save my life in the process.


[User] Please transcribe this text

[Assistant] But there's some agencies now and many states where they say, no, you can't even teach it.


[User] Please transcribe this text

[Assistant] Right, we hear about the crazy, this guy killed this guy. What about all the neck restraints, which there are countless in law enforcement, where they were successfully used to not just...


[User] Please transcribe this text

[Assistant] There was a gun in the headboard equation over there, and he saved both of their lives as a result of not shooting him.


[User] Please transcribe this text

[Assistant] Uhm, yes, in terms of re-education, when might this happen?


[User] Please transcribe this text

[Assistant] 10 to 15 years from now when every agency has every officer training 2 plus hours a week and they're learning these in the civilian sector and they're learning them safely and how to deploy them and they're capable.


[User] Please transcribe this text

[Assistant] Someone in law enforcement's gonna bring back the discussion to say, look, lives are being lost because we're not having this tool. Can we please get it back at an intermediate or even at a lethal force level? But let us learn it and let us have our own judgment as to when we use these techniques.


[User] Please transcribe this text

[Assistant] Marietta was first, the first that I know of with this type of prominent data, but all of them are producing data. So naturally what's going to happen is you're going to be, eventually you're going to be a chief that looks at this and it's like a deliberate


[User] Please transcribe this text

[Assistant] Uh, indifference, right? You're going to be, you're going to be guilty of not taking action when you could have taken action to provide ample training to your officers. And this idea of two hours a week to me, it's the biggest lie in law enforcement is that cops are amply trained to handle hands-on encounters effectively. And because the lie is so.


[User] Please transcribe this text

[Assistant] How much training would you say a police officer gets per year with their gun? They're gonna say, I don't know, 10, 20 hours a month? Uh, how much training would they get on hands-on arrest and control tactics? Same thing, 10, 20 hours a month? That's the problem, because when the public expectation is that they're amply trained in that field or that activity or that, that, that, that skill set, but then the reality


[User] Please transcribe this text

[Assistant] But what we see is that's not the case, so the disappointment factor when an officer does escalate their level of force, whether it's right through, uh, abuse of the force or whether it's through amygdala hijack, the panic that ensues when you simply aren't prepared to handle a situation,


[User] Please transcribe this text

[Assistant] Between civilians and law enforcement right now is at an all time low. In the history of the world, in America for sure, never has there been so much distrust and just lack of faith and belief in what law enforcement is capable of. And a lot of these are rooted on these violent videos where we look at it and we go, man, that cop could have handled that better.


[User] Please transcribe this text

[Assistant] I agree, and the more this data exists with more agencies, the stronger the case, right, the plaintiff will have.


[User] Please transcribe this text

[Assistant] In that, uhm, in that situation, I agree 100%. It'll come to a head, you know, but luckily there's progress being made little by little. And what's crazy, there's one last thing on law enforcement and then we can move on, is that there's this general belief


[User] Please transcribe this text

[Assistant] Lack of awareness, I would say, in the general civilian community regarding what law enforcement is as an institution. People believe that law enforcement is like a federal thing, like there's like police in America.


[User] Please transcribe this text

[Assistant] Is its own independent entity, every single one. So that means that Torrance.


[User] Please transcribe this text

[Assistant] Manhattan, El Segundo, Hawthorne, California, within five miles of where we are, there's seven different agencies. All of them have their own chief that decides what their own officers are going to do. So literally,


[User] Please transcribe this text

[Assistant] Whatever it is, 18, I don't know how many, 18, 20,000 agencies in America, every single one of them has to make the decision to step in this direction. And I think it's important that the general public know that.


[User] Please transcribe this text

[Assistant] Because then they realized that when one officer in the middle of nowhere in Iowa does something wrong and excessively, you know, uses force excessively in a use of force encounter that goes viral on some video, that we don't villainize all of law enforcement and say police in general are bad. I think it's so important that


[User] Please transcribe this text

[Assistant] Okay, well no, that agency is not providing ample training to their officers. But Marietta's doing a great job since their incident in IHOP went viral and they've tightened that up. Now they have no remarkable incidents because everything gets put out quickly. They're putting out fire with water. Like they're doing a good job.


[User] Please transcribe this text

[Assistant] So, I think it's a disservice, uh, to law enforcement, to the communities, to the civilians nationwide, to think of law enforcement as this one big thing. And we definitely have seen that, right, in the wake of, you know, viral incidents that have, you know, in terms of, that have really rattled the country.


[User] Please transcribe this text

[Assistant] Because one agency performed poorly and has zero hours of in-service a year doesn't mean


[User] Please transcribe this text

[Assistant] Wherever, middle of nowhere, an officer who uses excessive force, and I think that's wrong, and I think that the public should be aware that it's not all the same. And the chiefs and the police chiefs out there need to know that it's up to them to carve out their own identity as a police department. And they have to hold themselves accountable if they don't want to be bundled in with the rest of American law enforcement.


[User] Please transcribe this text

[Assistant] So yeaah, it's in the book, it's uh, the River Principle, and in Jujitsu, the River Principle, which you guys know well, it's this concept that


[User] Please transcribe this text

[Assistant] Right, when an obstacle presents itself, right, when you're, the water's flowing down the river and the rock presents itself, the water doesn't bother with the rock. The water simply flows where the rock is not. Where is the opportunity? Ignores the obstacle and on it goes. And in Jiu Jitsu,


[User] Please transcribe this text

[Assistant] So I'm carrying my hoodie with me, I take off the hoodie, I was about to tie it around my waist, and this is for the viewers, for the listeners, I'll just kind of describe it. I took off my hoodie, I was about to tie it around my waist, right? And I was gonna go fanny pack style, but I swear to God, as the hands came together, it was like it was the magnet, opposite ends of the magnet where they don't want to touch, right? The two negative sides. And I couldn't connect my hands. And all I thought was, I'm a cool dad.


[User] Please transcribe this text

[Assistant] So I pick up my son, we take a hoodie, we go home. It's two days after Christmas in December 27, 2016. I lock myself in the office. In-laws are there all doing whatever. I come out of the office. After 30 minutes, I went in with shoestrings, paper clips, duct tape, scissors, and the hoodie that I was wearing at the park. I come out 30 minutes later with a prototype.


[User] Please transcribe this text

[Assistant] And I say, guys, look at this, and everyone's like, where were you? They're all confused. And this is what they come up to. Inside goes my hoodie. One turn, out comes my fully functional backpack. And they're like, what just happened?


[User] Please transcribe this text

[Assistant] So, it functions as a backpack. You can put things inside of it. It has an extra little pocket for your wallet keys or cell phone.


[User] Please transcribe this text

[Assistant] So I did this, I did a video, I went to Santa Monica, or sorry, Venice Beach, and everyone I walked by, I said, yo.


[User] Please transcribe this text

[Assistant] Is there a better way to carry a hoodie? And I recorded 30 interactions of these people. It went viral, this video. Shark Tank called when they saw the video and said, yo, this is amazing.


[User] Please transcribe this text

[Assistant] We want you to come on Shark Tank. So I did Season 10 of Shark Tank, Episode 23. Went on there, got offers from Lori, from Robert, and from Mr. Wonderful.


[User] Please transcribe this text

[Assistant] And then lo and behold, we're selling direct to consumer, doing a great job and things are awesome. And then we started getting calls from Google.


[User] Please transcribe this text

[Assistant] from Intel, from Warner Brothers, different technology and large corporations saying, Hey, that's cool. We want to do Warner Brothers for all of producers all across America, 3,500 hoodies with our logo on it. And I was like, pivot principle, principle 21. I'm like, of course.


[User] Please transcribe this text

[Assistant] Right, it's not just the hoodie that they want to buy. A quick flip hoodie. Let's put their logos on it.


[User] Please transcribe this text

[Assistant] So then I realized the real opportunity was in the custom labeling of these hoodies for these different organizations. And that kind of kept going and kept speeding up until eventually.


[User] Please transcribe this text

[Assistant] Avengers hoodie, fully dialed in, fully sublimated, and of course you're at the park, one tuck and roll, and it's your...


[User] Please transcribe this text

[Assistant] This is for your number one Jocko Fuel slash Jocko Podcast fan in the world. You guys figure out who that is. And this goes to them, the only Jocko Fuel quickflips out there. So anyways, that's the river principle and this idea that I could have, I'm not an apparel guy.


[User] Please transcribe this text

[Assistant] I have, you guys have to understand. Jujitsu is the only thing I know.


[User] Please transcribe this text

[Assistant] So when I dropped the hoodie and that frustration moment hit, it was the same as like any one of us being on the mat and being in an armbar situation and all we're asking is, okay, this sucks, but hold on.


[User] Please transcribe this text

[Assistant] And I jujitsu'd the hoodie and that's what's so wild. How interesting that you have an apparel industry of billions and billions of dollars and all kinds of people focusing on technology there and on a fateful Tuesday morning I invent the best hoodie on the planet in terms of just functionality.


[User] Please transcribe this text

[Assistant] I go, wow, that's crazy, but it makes perfect sense that it came from outside the industry. It often does, right? The innovation. Um, and I attribute it 100% to jiu-jitsu that I didn't accept that rock and say, okay, well, this sucks. Like life just sucks. It was no, no, no, there's a problem.


[User] Please transcribe this text

[Assistant] No one's thought of a solution, where are we gonna take this? And a company was born, and now I have a guy who runs the whole thing, his name is Jordan, does an amazing job, and...


[User] Please transcribe this text

[Assistant] It's my side hustle, there's just a thing that was born and it's like, we have a dope hoodie.


[User] Please transcribe this text

[Assistant] And we've all experienced it, the freaking bobblehead. And I'm sitting next to this guy, and I took a little selfie footage of that. And when I landed the flight, I texted it to Eve and I said, babe, we're gonna solve this problem. We're gonna invent the solution to this. Because he was wearing one of those conventional U-shaped memory foam pillows.


[User] Please transcribe this text

[Assistant] And I said, we're going to solve this and I ordered two airplane seats on eBay and within three days they're in my garage. Airplane seats are actually in my garage and we go to work with every strap, every rubber band, every mechanism you can imagine to connect to the seat back slash headrest of that airplane seat.


[User] Please transcribe this text

[Assistant] Tinkering, messing around for several months, come up with the first prototype, it's all, this is awesome. So it's all about supporting because every pillow on the market tries to support bobblehead at the neck, right? So basically as your head bobs, they try to say, okay, we're going to put something under here. The problem is from a pure Jujitsu standpoint,


[User] Please transcribe this text

[Assistant] Supporting at the neck is the shortest lever because you're going from the base of the neck to your jawbone and that's a very short lever. The way to stop a head from bobbing is that you need the longest lever, which is right here.


[User] Please transcribe this text

[Assistant] That's a much longer lever and will require much less force to prevent the head from bobbing. The problem is there is no mechanism that holds your head up in an efficient and, and acceptably, socially acceptable way that looks okay when you're using it.


[User] Please transcribe this text

[Assistant] So we went to work on these traps and blah, blah, blah, blah, blah, and fast forward, you know, six months, we finally figured it out. We patented it. And then we got busy with QuickFlip. Around the same time I invented QuickFlip and I had to choose which invention am I going to take to market. And I chose QuickFlip. I felt it had a more widespread use.


[User] Please transcribe this text

[Assistant] And then I'm like, thank God we didn't launch QuickFlip because now no one's traveling. This thing has completely fell asleep for a year and a half or so. No one was traveling.


[User] Please transcribe this text

[Assistant] And then post, uh, COVID, we finally said, man, I'm going to do this. I was using it traveling to Cincinnati for a keynote at Procter and Gamble.


[User] Please transcribe this text

[Assistant] Right, so I strap in and she literally touches my shoulder. Random woman in the class, in the airplane, her name was Patty, and she said, sir, I just have to ask you, what is this?


[User] Please transcribe this text

[Assistant] And I said, well I'm so glad you asked. And I had my videographer there because we were going for this keynote, so I'm like, cool, record this right now, everything you hear, put the mic on, let's roll.


[User] Please transcribe this text

[Assistant] We film our first infomercial in flight, in a commercial flight, on the way to Cincinnati, all these regular passengers whose face I kind of blurred out, and me and Patti are interacting, and she gets the full spiel, we show it to her, she can't believe it, and she says,


[User] Please transcribe this text

[Assistant] Why don't you produce these because this is, everyone needs this. And I said, well, Patty, I had just been sitting on it and then COVID.


[User] Please transcribe this text

[Assistant] If you make this, I'll buy it. And we filmed this whole interaction. I sent that to Eve when the flight landed. And this is five years after we invented it. So I sent that to Eve. I said, babe, we're going to take this to market. Now's the time. Patty is ready. The world is ready. Let's go. So then we did six months of preparation. We launched it on Kickstarter four months ago.


[User] Please transcribe this text

[Assistant] And, uh, we sold 32,000, 31,000 pillows in 40 days on Kickstarter, a million dollars raised, and it's the number one travel pillow ever crowdfunded.


[User] Please transcribe this text

[Assistant] And we just, the shipment of 50,000 pillows just landed last week and we're shipping this week to customers all over the world. And another company is born again out of necessity, Jujitsu. And in this case, you know, just timing the release properly and stop, go, stop, go when it comes to COVID.


[User] Please transcribe this text

[Assistant] Yes, it's an online course and this was, uhm, during Covid, we all know that there are principles on which all of Jiu Jitsu is based. We all know that because there's so many similarities with so many different techniques, but even without naming them and identifying them and like classifying as a curriculum, it's just a known thing. But I feel like they were largely.


[User] Please transcribe this text

[Assistant] Unclassified, especially on the micro level. What are the macro principles? Leverage.


[User] Please transcribe this text

[Assistant] Timing, control, efficiency, which is a blend of leverage and timing and control.


[User] Please transcribe this text

[Assistant] The efficiency is probably the apex principle, all jiu-jitsu, and then the kind of the macro principles are leverage, timing and control. What we realize is that there are micro principles, right, and what we found where there are 32 micro principles, uhm,


[User] Please transcribe this text

[Assistant] You know, the clock, so clock principle, distance principle, detachment principle, connection principle, uh, reconnaissance principle, there's all these ones that are talked, that are communicated in the book that are all


[User] Please transcribe this text

[Assistant] Like, it's almost like they're the nitty gritty of the principles. Because these macro principles are almost too broad.


[User] Please transcribe this text

[Assistant] For them to be actionable in a very specific way. And when me and Hiron kind of realized that there were these 32 micro-principles, we thought, wow, this is beautiful. If we can classify these, we can teach them, visually teach them, we could really impact Brazilian Jiu-Jitsu because it's almost like we would give all of the people who practice Jiu-Jitsu kind of like the alphabet.


[User] Please transcribe this text

[Assistant] On which their language is based. Because it's one thing to learn a language through osmosis, right? You grow up in a household speaking Portuguese, you learn Portuguese. Imagine if you spoke Portuguese, right, and you just heard the language your whole life, and by the time you're 20 years old, you realize there's an alphabet that makes sense of all of that. I feel like these 32 micro-principles are the


[User] Please transcribe this text

[Assistant] Alphabet for jiu-jitsu. There is no jiu-jitsu technique that doesn't rely on one or more of these. In most cases, jiu-jitsu techniques rely on two, three, or four, or sometimes more.


[User] Please transcribe this text

[Assistant] And for students to have that level of clarity on what those principles actually are and call them out of their jujitsu changes everything. Because what happens is when a student knows the principles that make their jujitsu possible, they can lean into them more deliberately.


[User] Please transcribe this text

[Assistant] And they can make deposits in those principles more deliberately. Because at the end of the day, when any one of us is doing jiu-jitsu, and you guys are rolling, uh, with each other or anyone else, and you land in a position that you don't know a technique for,


[User] Please transcribe this text

[Assistant] It happens to us every day. I've never been here before. What the heck is this position? What do I do right now?


[User] Please transcribe this text

[Assistant] What happens, whether it's a conscious effort or not, for all of us who've been around the mat for years, decades or more, is what I call a 32 principles diagnostic. Your body.


[User] Please transcribe this text

[Assistant] Pulls from the principles that you've immersed yourself in for any number of years and based on all of your experience, you create a solution, a unique solution to that unique situation that you've never experienced before.


[User] Please transcribe this text

[Assistant] My body automatically scans all 32 principles for their efficacy and validity in that situation. And then let's say these four are possible. It's a rapid process. These four are possible, but these two are going to require too much strength.


[User] Please transcribe this text

[Assistant] This one is gonna require me to expose myself to punches in a way that I don't think is favorable. So this is the remaining principle or two, whatever is remaining after all that, that I'm gonna use to create my solution right now. And you invent a technique that is based on that principle or two. And that diagnostic happens every single day on the mats in real time.


[User] Please transcribe this text

[Assistant] That diagnostic process and your diagnosing capabilities is increased exponentially if you know what those principles are by name.


[User] Please transcribe this text

[Assistant] Right? You have a curriculum. You have a relationship with each one of those principles. When you get in those unknown situations, you can create solutions rapidly and on the fly.


[User] Please transcribe this text

[Assistant] Uh, is that it just added clarity. For black belts, it added that clarity. For white belts, it taught them that it's not about techniques in the beginning. Learn the techniques.


[User] Please transcribe this text

[Assistant] But instead of fixating on them, try to extrapolate the principle in every technique because that principle will be applied over and over again, whereas the technique can only be applied in a particular situation for which that technique is, it's, it's singular, right? It's for one specific situation.


[User] Please transcribe this text

[Assistant] So, this is true in jiu-jitsu. We all do it. And what I realize is that I do this in my life. When I drop a hoodie,


[User] Please transcribe this text

[Assistant] When I see a bobble head or any other thing that I've had major challenges or major milestones or major victories, it's always, what's the situation?