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[Assistant] And that fell on the defense. Cause even the special teams was junk too. So anyway.


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[Assistant] They the guys, they gotta go and get it. They gotta bring the pressure. I'm the one I got to draw the double team.


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[Assistant] I gotta draw the double team so I can one-on-one you guys so that you can get funky. You know, like, like, and see.


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[Assistant] I can't wait to see Cale and Saunders, man, in, in, uh,


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[Assistant] In that defense because this is not some guy that you just brought here to take a job. Big Saunders is talking like, man, listen, you know, he talking like a leader here. You know, he talking like a leader here.


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[Assistant] When the last time we seen a defensive tackle talk like this, man, even for years when we had a nose tackle.


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[Assistant] We had guys here for years like David Onyemata. David Onyemata didn't talk like this. You know, it's different players here.


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[Assistant] But Big Saunders is here to make a big impression with the Saints interior defense. He knows his role. He knows why he's been brought here. And listen, I absolutely really love his mentality and the energy in his voice. I can't wait to see him.


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[Assistant] You know, for the entire duration of this season man, with the Saints.


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[Assistant] Uh, going to do man. So that's very positive, man. Really is good to hear that.


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[Assistant] Yes, this is good. This is good. Kaelin Saunders dropping game, man. Love what he's talking about, man.


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[Assistant] Love everything he's talking about. Knowing the playbook, but also knowing your players. Knowing your teammates. Knowing what they like to do. Y'all communicating along the line. And you won't get funky on the outside. I got this. But Biggs knows that he has to draw.


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[Assistant] The bi- it won't work if Biggs or the guy next to him, if it's Breezy, Brian Breezy, probably ultimately it would be Brian Breezy, probably start off with Shepard early.


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[Assistant] Uh, you know, ultimately Brian will probably take the, he's brung in as the first round draft pick to sit next to him. And both of those are pressure guys that are balanced, that will provide a problem for people. And Big Nate Shepard ain't nothing to sneeze at either. You know, so.


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[Assistant] You, you understand that he has, as a nose tackle, he has to, he has to draw the double team. He got to draw. It ain't going to work. He has to be able to draw the double team.


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[Assistant] So it's five against four on offense versus defensive line and somebody got to draw the double team. And we know ultimately most offenses, what they're going to do is


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[Assistant] They're gonna, you know, cam's gonna operate over the top of the left tackle, you know, and they're going to end up putting a Titan over there to chip cam or to, you know, provide a double team there. And we know that's going to happen. So somebody else is going to have to get funky.


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[Assistant] The guy opposite is it, whether it's Peyton Turner, Carl Grandison, whoever it is opposite of that, he got to get funky from that side.


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[Assistant] And Kaelin Saunders has to draw a double team and the guys sitting next to Kaelin Saunders, whether it's Brian Brees and Nate Shepard, they got to get busy. They got to beat the double team. They got to beat the double team. Cause we know what Cam going to do. So as, that's what I'm saying. Kaelin Saunders and guys like that make the job, the day easier for Cam Jarton.


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[Assistant] Good to hear a game from Kael and Saunders drop game like that. Very, very good game. Alright, so anyway, let's go on to the Sautical right here fam. And shout out to Zach Wood, man. Zach Wood.


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[Assistant] Uh, got a contract extension. He had a four year deal and then of course the Sinks came back and gave Zach Wood.


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[Assistant] Uh, here's another contract extension, as you can see, Will Lutz and Blake Gilligan.


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[Assistant] Kind of celebrate when I mean, we know Will Lutz is in the final year of his contract and Blake Gilligan just got, you know, a little sign, his little deal, so.


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[Assistant] He knows today the Saints love signed a four year extension, so I think he signed a four year before. And now he's signing, he enters the seventh season.


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[Assistant] And all for my people out there that's talk about all other stuff. You better start looking at a long snapper too, man. Long snapper is a job too now.


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[Assistant] Saint's annoucetive signed long snapper Zach Wood to a four-year contract extension and I was by, yeah, let me tell you something.


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[Assistant] Uh, you know, spending parts of 2016-27 offseason competing for snap duties with Dallas entering his seventh season in New Orleans. Wood has appeared in 98 regular season contests, seven postseason games. He's from Texas.


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[Assistant] Appeared in 17 games in 22 and posted a career high for special teams tackles.


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[Assistant] Over four seasons at SMU, Wood started 33 or 43 games at defensive end.


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[Assistant] Tally in 137 tackles, 22 fall loss. He even had nine sacks.


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[Assistant] Two force fumbles and three kick blocks and the man became a long snapper and he has had


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[Assistant] A seven year career in the NFL. So our young long, long snappers out there pay attention, pay attention because it is a job too.


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[Assistant] Alright, so let's keep this defensive theme going, Dennis Allen.


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[Assistant] We, we had big Saunders. Now let's talk to this guy right here. Let's, let's be able to go into it and listen to what he has to say. Now they had several other interviews. I ain't gonna go over all of them because that'll make the show too damn long. But.


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[Assistant] When we talking about interior, cause remember last year defensive interior position was the weakest link on the Sanks defensive line.


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[Assistant] Uh, we have Big Saunders here and Nate Shepard along with Brian Breecy. And the opposite end, we heard Dennis Allen giving.


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[Assistant] Accolades to Peyton Turner, who was a first round draft pick.


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[Assistant] Well, the team really wants to see its first round draft picks occupy starting positions. That's why they drafted them. But listen, what Peyton Turner had to say.


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[Assistant] Doesn't have the ability to play the defensive end position.


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[Assistant] Opportunities that you did see Peyton Turner on the field when he was healthy, it was positive. Whether he was rushing the quarterback or, you know, protecting against the run setting the edge.


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[Assistant] Now, like he said, the first year he's rookie year, trying to figure out how things go, you know.


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[Assistant] Last year's injury, this is three years in the NFL and he's a first round draft pick. Davenport, who he was really, Peyton Turner was a situational pass rusher, supposed to be. It was actually Carl Granderson at the five and a half sacks because Peyton was hurt.


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[Assistant] But when you have defensive ends like Davenport who's out of the way, it's Peyton Turner's show opposite the camp. Carl Granderson is there, but really the team, like I said, when you


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[Assistant] Talk about first round draft picks, which is Peyton Turner is one of them.


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[Assistant] They want the first round draft pick to occupy.


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[Assistant] And he, if it's an opening and he's there drafted with the pick, like Breezy is next to Saunders, that Peyton Turner is supposed to be the guy opposite of camp.


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[Assistant] And Granderson who was an undrafted guy is supposed to be a guy that kind of fortifies the end position if injuries occur, which he has done that.


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[Assistant] But Granderson is a lot further along and maybe not a lot, but he is, I guess I could say a lot.


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[Assistant] Further along in his development than a Peyton Turner, even though Peyton Turner has a higher ceiling.


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[Assistant] Then Carl Granderson and the Saints will give Peyton Turner.


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[Assistant] And every opportunity to win that in position because it makes them look good when they draft the guy at the position and he ultimately gets the job. Now remember.


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[Assistant] Saints don't want to go into this thing because they draft the Davenport. He's gone. He's out of here. And then Peyton Turner is here now and then he's a bust too. That looks really bad on the Saints.


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[Assistant] So the Saints are going to do what they can as long as Peyton Turner is showing them and Dennis Allen has been.


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[Assistant] Hoisting them up and Peyton's been doing a good job, but there's never been any thought in my mind that Peyton Turner can't, can't play football. He could play football. You can set the edge and he can rush it.


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[Assistant] The issue has been injury and that's a big one. That's a big one. So you say he's been working on his body and doing different things like this. So, you know, hopefully, hopefully patients can stay healthy, man, because we definitely need them on the other side.


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[Assistant] That's the great thing about the Saints defense. We talked about the athletes the Saints have had over the years, like recent.


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[Assistant] Like, but this time around, when you talk about the type of guys the Saints have, when we talk about Peyton Turner who's 6'5".


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[Assistant] I mean, you got, you have big, not only these guys have the length, but they also have the athleticism.


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[Assistant] And, and the athleticism, that'll be a big part to help the Saints kind of stop. Cause really.


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[Assistant] One of the things that we've been paying attention to over the years was the Saints had their Achilles heel is when we face mobile quarterbacks, they break containment.


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[Assistant] And when they break, when these mobile quarterbacks break containment.


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[Assistant] They cause problems of the field because they're able to extend plates. So if the saints had, and a big part of solving that conundrum is having athletic big guys that can keep these guys contained, not only that, but contain them while putting pressure on them. So if you have big guys like Nate Shepard and Brian Bricey that's inside, and then even though big Saunders is only six feet tall, he's super athletic.


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[Assistant] And if these guys, if those, the interior defensive tackles are providing a upfront push, which is the worst pressure quarterbacks want to.


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[Assistant] That they don't want to face. They don't want to face pressure up the center of the offensive line. There's no way it...


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[Assistant] What that does is flushes them out to the edge rushes with Cam and Peyton Turner or Carl Grannis or whoever it is, is out there waiting for them. So we just have to make the play.


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[Assistant] Making a defense easier by having pressure or having our front four, not only dominate the defensive line four to five metric, but also provide pressure


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[Assistant] And cover up passing lanes, which make it extremely difficult for quarterbacks to get through that.


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[Assistant] When the helmets get on, we'll find out exactly where the Saints are in terms of that, because it's hard to gauge our defensive players.


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[Assistant] Without, you know, without them putting the pads on and then you can really see what they working with, you know, how they look so.


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[Assistant] Ultimately, you know, early on you see that, but when they, when we get a little further in the camp and they start putting, you know, when the pads go on.


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[Assistant] We'll start really seeing some very positive things shaking and baking for the Saints organization man in terms of the defense and the mindset of, you know, the mindset of,


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[Assistant] I guess what I'm looking for is like steel sharpened in steel, right? We'll see that. Let's go back to pink turn. We'll finish up.


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[Assistant] Yeah, and he's absolutely right. And Dennis Allen doing that is a very good team building exercise, so.


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[Assistant] He picked up that and I don't know if he did that last year running with him like that.


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[Assistant] Like I said, Dennis Allen's feeling a lot more comfortable because


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[Assistant] You know, he got a lot of his guys there and I think a big part of it is Joe Woods. Joe Woods and his consultation with Dennis Allen, kind of keeping them grounded.


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[Assistant] Kind of taking a lot of responsibilities of the defense away from him so he could focus on being a head coach, how that works. So a lot of positive things that we could say about.


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[Assistant] What's going on with the black and gold man? And like I said, we is, uh,


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[Assistant] It's a success, it's a, it's a recipe for success. And the saints are adding a little dash of this, a little dash of that, and they tasting it.


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[Assistant] And it look, it, it, it, it's like it's working its way out. You know, we not gonna.


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[Assistant] You don't have good red beans or gumbo or none of this stuff just automatically. You gotta know how.


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[Assistant] To make sure you get the vegetables right and put the proper seasoning in there. You get something, you see what I'm saying? It's a recipe for what you're doing.


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[Assistant] To make sure it comes out right and everything the saints are doing is they're doing the right stuff. So it's only a matter of time.


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[Assistant] Before what they are putting together where it will bear fruit in that. And I think it'll be a very fruitful endeavor of how far this goes, you know.


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[Assistant] We'll see. We'll all watch it and bear witness to it together. But this is very positive. We just hope that, uh, and, you know, everybody


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[Assistant] And adding depth to the team, like what happened to Trey Turner.


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[Assistant] Unfortunate, but the Saints signed two offensive linemen. They had Trey Turner and Max Garcia. So Garcia, Max Garcia now.


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[Assistant] Uh, camp day three notes on this Saturday morning. We also went over.


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[Assistant] It talked about Trey Turner's unfortunate season ending injury. We covered that. Uh, Saints hiring a new.


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[Assistant] Coach or a new coach or player coach to the coaches staff, Dennis Allen. Another one of his guys are here. And of course the Saints re-signing lone snapper Zach Wood to a four year deal.


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[Assistant] Not to mention we reacted, listened to Dennis Allen drop some game, Kaelin Saunders as well, talking and Peyton Turner. These guys are definitely going to be a big part of what happens with the, with the team moving forward. They're going to be a major part. We talk about guys like Kaelin Saunders and Peyton Turner and Brian Breesey.


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[Assistant] All these guys is going to be a big part of what the saints do moving forward, man, as a team. So.


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[Assistant] I would look out for that. But anyway, that'll do it for this morning, Saturday, Saturday mornings, day three recap show. Let me ask you guys to please feel free to hit the like button.


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[Assistant] Hit the subscribe button and the share button and feel free to share the show on your social media feed. We are up in this thing.


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[Assistant] Shout out to our writers at the whodaddaily.com. I want you all to feel free to check out the whodaddaily.com.


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[Assistant] Feel free to subscribe to its newsletter.


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[Assistant] Sign up to for the email list that's in the chat. Sign up to the email list.


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[Assistant] And it, you know, it's constantly articles and tomorrow will be a big day for boxing. I'll be going live, uh, on ring Kings boxing during the recap.


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[Assistant] And Bud Crawford, super bout that's going down.


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[Assistant] You know, the fight between Aerospence and Bud Crawford.


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[Assistant] We talked about that for years on Ring Kings boxing. You know, we talked about that four years, me and my.


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[Assistant] Co-host, former co-host, Eddie Tumeen Johnson. Y'all know he passed away a couple of years ago, uh, due to COVID. He passed away.


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[Assistant] But at the end of the day, you know, we've been keeping that stream going and it's been growing. And, uh, you know, I've been, like I say, man, just shout out to that brother. He'd be smiling down from heaven.


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[Assistant] Uh, about that and we often talked about that fight to me and always said, he said, that's a classic 50-50 fight. And what he meant by that 50-50 fight, he was pretty much just saying, you know, that.


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[Assistant] It is one of those bouts where it can go either way. These are two fantastic fighters and we'll just, you know, I can talk about it all day, but you know, we'll cover it.


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[Assistant] On reigning kings boxing tomorrow. So in his saints news notes, we'll cover it tomorrow on this channel also.


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[Assistant] That'll be later on tomorrow. We'll be doing the ring king preview and live fight, uh, play by play all the way on through and to the recap post conferences. Just a huge fight here, man. We've been waiting on this. Excuse me. We've been waiting on this fight for a long time.


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[Assistant] And they'll be doing too. This is the first part of it. And the second part is supposed to be later on this year. So we got some great fights that's happening. We just found out Devin Haney.


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[Assistant] Worked out a deal where they'll be fighting Regis Pro Grades from New Orleans. So good to see him and try to get Regis on the show. He from New Orleans, uh, for him to break down that fight with Devin Haney.


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[Assistant] Also next month, September the 30th, I think it'll be Canelo Alvarez.


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[Assistant] One of my favorite fighters, Canelo Alvarez against Charlo. That'll be coming up September the 30th.


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[Assistant] So it's a lot of great boxing, uh, heavyweights come in there a little later on.


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[Assistant] So that's a lot of great fights that are lining up over the next couple of months.


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[Assistant] College football would be there as well. So anyway, with that being said, I'm get ready to get out on that. Listen, I appreciate you guys. I hope you guys have a fantastic weekend. Start of your weekend here on Saturday morning.


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[Assistant] And feel free, like I said, to subscribe, hit the subscribe button, hit the share button, man.


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[Assistant] The platform, man, we got a movement going on right here. We got our own writers. Everything going on good, man. We got our own writers who share their articles.


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[Assistant] Shout out to our writers at TheWhoThatDaily.com and our editor in chief, she's doing a fantastic job.


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[Assistant] Of bringing in the writers and she's just absolutely fantastic.


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[Assistant] Uh, she brought in the writers and hired, it just, I just am just so proud of everything that is happening for the platform. And this is something we talked about years ago.


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[Assistant] And we doing it. So like I said, man, when we don't like what they're saying, we got our own writers, you know.


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[Assistant] You know, stuff that's happening with our content creators and our family members as a part of the platform. We got a movement here. So support the movement. Support it by...


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[Assistant] Uh, donations supported by subscription. Join the channel.


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[Assistant] Also, you know, go to patreon.com, join that, be a part of the movement. You see, we got something going on and help us build this thing up, man.


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[Assistant] So you, we get up there and bypass ESPN and all these other people, man.


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[Assistant] We the whodatdaily.com, we the PRO media network, we the sports coma, we doing it big.


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[Assistant] Alright, so with that being said, I'm gonna get out on that. I appreciate y'all so much, man. I love y'all. Y'all keep y'all heads up, man.


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[Assistant] And continue to do great works. I'ma holla at you on another side. Peace and we out.


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[Assistant] Let's write to ProShop at the platform store, where you can go and buy all the latest merch to support the platform.


[User] Please transcribe this text

[Assistant] We can't go back, Matthew. We've come all this way, everything that we've been through.


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[Assistant] I don't wanna die. I wanna get there. We gotta figure out what to do.


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[Assistant] December. You and your wife didn't have any children?


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[Assistant] Yes, sir. I believe Matthew's gone off to warn them buffalo hunters.


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[Assistant] Sorry I had to stick you in there with Mr. Barkley and that no good that done you in. It was hard work.


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[Assistant] Mr. Barkley was right. You were kinda dumb.


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[Assistant] Wherever you are, you just listen to him, okay? He'll keep you out of trouble.


[User] Please transcribe this text

[Assistant] I held a lamp for a doctor once. Saw him take a bullet from a man's leg. Didn't look too hard. By the doctor.


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[Assistant] You've been out the last couple of days. I thought I was gonna lose you last night.


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[Assistant] Well, I'll just have to stay here. There's plenty of food and firewood.


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[Assistant] Mr. Barkley said, someday you might be a chief.


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[Assistant] Getting pretty good with that crutch. Maybe you'd like to get some firewood.


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[Assistant] What I meant was, aren't there other Cheyenne who could hunt the buffalo?


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[Assistant] I'm not leaving. I'm staying here. I got no family back east. I don't know anyone out west.


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[Assistant] How hard can it be to run a trading post? Mr. Barkley did it without much help.


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[Assistant] Mr. Hawk, you're the only friend I got.


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[Assistant] Excuse me. Before we start eating, somebody's gotta say grace.


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[Assistant] Dear Lord, please bless this food we are about to eat and bless us to thy loving service. Amen. Oh, and Lord,


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[Assistant] Please bless these Cheyenne people. They're not believers, but I owe them my life. And my boy's life, too.


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[Assistant] And please use your powers to protect them and keep them from harm. Thank you Lord. Amen.


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[Assistant] Can't you have white friends? Mister Barkley was your friend.


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[Assistant] Whatever happened to the mountain lion and the grizzly bear?


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[Assistant] Buffalo hunters. Killed Mr. Barkley back at the trading post too.


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[Assistant] They need you a lot more than we do right now. You said Running Wolf will be back soon? We got guns. Crow Woman and me will be okay until they get back.


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[Assistant] Maybe you can make it up to Oregon sometime. Come visit us.


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[Assistant] Ah, what a surprise.


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[Assistant] Well, Otto. What do you think of me new lady?


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[Assistant] Your husband. Your husband was a good man.


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[Assistant] And I'm afraid the bloody Indians killed him. I'm sorry.


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[Assistant] I did him a favor. He's still got his sc-


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[Assistant] Police behave naturally, Ann, and don't feel too sorry for this outfit. The Cheyennes.


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[Assistant] It'll be alright. A Cheyenne is a warrior. He's too proud to attack us with our backs turned.


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[Assistant] Uh, welcome to Jurassic Park. Here I hope you guys enjoy looking at all the dinosaurs. We have dinosaurs like the Philanthroponobinus, uh, the Megalogoborac.


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[Assistant] And of course, my favorite, the potato magnumibus.


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[Assistant] So with all these different dinosaurs, there's lots to see, but make sure you keep your hands inside the vehicle at all times, because if-


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[Assistant] Ugh, okay. So if I could just get on him, I think I can get on his wings, which are like scraping along the ground there.


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[Assistant] Oh my god. Oh, you made me fucking have a panic attack. I know, I know. I'm freaking out. I'm freaking out. Oh, this is very disorienting.


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[Assistant] Okay. Oh, man. Dig it up, dude. Alright.


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[Assistant] Yeah, you know what? I stand corrected. He, uh, he's not as easy as I may have thought before.


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[Assistant] Dude, get on him before he fucking, just go! I thought I was supposed to just do that. Just fucking do it, dude! No.


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[Assistant] I think, I think maybe I don't need to be on aggro. Like I'll just use him to get there and then I'll have an easier time aiming.


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[Assistant] I know. Well, I mean, I've done archery and I've done horseback riding, so.


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[Assistant] Oh, it's so good. And now it's on permanent loop in my head.


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[Assistant] For some reason, like, that's an easy mechanic for me to get, but like, basic horseback riding I can't do. Okay.


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[Assistant] Yeah, yeah, he does fight you. It's kinda weird. Uhm. Oh, did this guy just stop?


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[Assistant] He does, he's very, he's very slow moving fast. You know what I mean?


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[Assistant] Hold on, I'll pace him at the side.


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[Assistant] God, monkey dammit. Nice, nice. Okay.


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[Assistant] It's way in the fuck back there. It really is. God, it's like a mile long. Okay.


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[Assistant] Oh my god, dude. I am, I am steamed right now. Is it still? Oh shit, dude. Oh god.


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[Assistant] Alright, next time on Game Grumps, I get surrounded by, like, fucking a hundred dark souls, and they- they're all like, ugh, this fucking guy again. Hey, Steve. Oh, did he kill you too? Great.


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[Assistant] Which is command. Yeah there we go. Okay.


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[Assistant] No, fuck it, we're gonna do it live! Oh, shit! Fuck it. Go to his tail, stab him in the tail. I, uh-huh. Okay. Tell him a tale.


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[Assistant] He has gotten away with this for so long, he thinks he's bulletproof. After Tiger King, all these people contacted me with their own stories. I knew that if I came forward, how the people would too. Doc won't survive in sunlight.


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[Assistant] And so to come back here and to be able to, you know, get all those amazing memories, amazing wins, amazing people, amazing fans is truly special.


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[Assistant] I know everything that happens in Estonia's art. Uhm, you know, this, this is the place that uhm,


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[Assistant] Yeaah, I mean they, uhm, you know, uh, Nick knows what he's doing.


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[Assistant] I mean, you know you have the same outfits on, right? Where'd you get them?


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[Assistant] What's your favorite form of exercise? Dancing.


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[Assistant] Play party and dance at Cal Baggott's Saturday night, July 20th, 1865. Come one, come all, food and fun for old and young.


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[Assistant] You've gone in for some mighty big foolishment in your day, cowbaggot, and I put up with it year after year. What, with five growing girls to raise, I had to. Many's the time it's took all my wits to keep you from starving us out, but the time comes...


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[Assistant] Well, you got us into it. Reckon you better get us out of it. Before the shootin' starts.


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[Assistant] Alright, no jumper number three, here with my lovely co-host Taylor. Hello. Directly across from me, Erin of ShopJean.com and her lovely, what is the official title?


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[Assistant] Creative director, Amelia. Uhm, if you guys had a, uh, where to compare yourselves to some sort of rap, uh, to some, what would it be here?


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[Assistant] And so your early days of doing this, like what was your, your entry into the owning? Was your intention to ever own an online retailer?


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[Assistant] Wow, it's unbelievable how far it's come since then. Thank you. And so how did Amelia get in the picture?


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[Assistant] What are the, uh, the changes that are happening with the brand right now? Like what are, what would you consider to be your big challenges in terms of growing it or changing it at this point in your trajectory?


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[Assistant] Do you feel like people probably think that you guys are certified, like you're not gonna, there's no possibility of failure at this point in your career and you already...


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[Assistant] Do you feel, do you have that hanging over your head? Like, like because I'm sure failure to you wouldn't be, you know, complete obliteration of the business. Like that's very unlikely to happen, but failure in terms of not continuing to grow or to not.


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[Assistant] So your target demographic is young girls, is there, is it, are you often the recipient of extreme shit talk and pettiness and hate, or is it, are they unified as like, I'm sure you're trying to empower girls and bring your girl power movements to the masses, but do, do,


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[Assistant] What was the decision there as opposed to, you already have a store or a office space in New York, right? Yeaah.


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[Assistant] What's like the vibe difference in L.A. versus New York though? Like what do you like so much more about it? Or not that you like it so much more, but what's the appeal?


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[Assistant] What uh, what, let's talk about Instagram. Uh, you guys used to have this kind of like racket going on the popular page, right?


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[Assistant] Soleil, volunteer this as well, what's up Soleil, but uh, yeaah, wh-wh-what happened there? Cause you were hanging out by a gutter for like basically an entire weekend on-on Twitter.


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[Assistant] Is that hard for you guys to, uh, not, like it's hard when you work in a business so directly involved with social media because you're just constantly tempted to be checking up on it. Yeaah. And it's just a huge suck of your time. Totally. Do you just have a lot of self control about this or?


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[Assistant] Right. Uhm, are you guys likely to become vloggers in the near future?


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[Assistant] You really think that, uh, that Snapchat's hotter on the East Coast than it is here?


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[Assistant] I could never imagine my mom being able to comprehend Snapchat because you have to be familiar with all these different things that are, like, there's so many things about it that I still don't really understand.


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[Assistant] Do you have, does the stuff that you sell have to reflect your own political ethos? Cause I noticed you had a Barack Obama toilet paper on there or something that someone could clearly take the wrong way.


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[Assistant] Do you know where Dej Love got that DX jersey? Was that through you guys? Or do you think she picked up on that from you?


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[Assistant] I've seen like a lot of like little BMX kids like rockin' the DX journey too, so there's gotta be some other, somebody who figured it out.


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[Assistant] What would you describe, uh, what's the difference between your fascination with wrestling and your fascination with juggalos? Is it similar or more authentic?


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[Assistant] I wonder how many normal people like you get, well I say normal, but I wonder how many people that are non-juggalos go to this sort of thing at this point because they spend a vice a million times and everybody kind of knows this is a good time.


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[Assistant] Yeah, what uh, what about your own brand? Tell me about this. Why did you need to start this?


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[Assistant] How do you come up with something like the, like what's the internal conversation when you decide to make a ask your boyfriend how my ass tastes shirt?


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[Assistant] Do you guys have a hard time balancing being edgy and popular with being good role models?


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[Assistant] Not kosher for young kids, you know. But I mean, you guys make a lot of stuff with weed on it too. Are you guys actual potheads or is this just a gimmick?


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[Assistant] Is it weird when kids ask you that when, uh, they ask you if they should stay in school? Do you feel weird giving them-


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[Assistant] Do you remember when you like first realized that about yourself, that you had this hustling mentality?


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[Assistant] Uh, do you ever find yourself just straight up disrespected for being a woman in this, in business?


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[Assistant] Those are all kinda out of fashion at this point, don't you think? Cause everybody has a lot of duplicity about them.


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[Assistant] The girl I'm talking to now is like the most normal girl ever. It would be such a smart business decision for me to like actually wife this girl up. But there's something in my head that I just don't know, you know.


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[Assistant] Actually, if I had to be honest, I would say I tend to date girls who are like infinitely crazier than they like, way. Cause I have like reserved to a certain extent, but you know, they express it in a different way.


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[Assistant] If you were offered a lifetime supply of pizza or a lifetime supply of Versace, which would you pick?


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[Assistant] I'm actually screening some of these questions cause they're so dirty. Why are you guys so hot? How did you meet? Wedding date?


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[Assistant] It wasn't that, it wasn't that offensive, but it was kind of like 35 year old like hip-hop fan answer that you'd- So somewhat offensive.


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[Assistant] If we were to go to that Crechon show that's going on right now, how many girls would come up to you and recognize you that you don't know?


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[Assistant] You know, they have a shirt that says, I have no boobs, or I have small boobs, I believe it was.


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[Assistant] I just want to know what the sales are like on that trip because I want to know what percentage people relate to that.


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[Assistant] No, I just, I would say that if you wanted to meet a girl who's clearly dating the kind of guys that might not make great long-term mates,


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[Assistant] You know what fucks me up is that I'll like s- me and a girl start talking to her and then when it gets to the point where I actually start telling her about like what I do and like what my-


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[Assistant] Ambitions are and stuff like that is that a lot of times I feel like I really kind of like overwhelm them with just being like it almost makes them feel like they're not doing anything when I start talking about all the shit I'm doing and like stuff like that and a lot of times.


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[Assistant] I just saw one of them look at the other one, cause like the way that we were making plans was like, no, fuck you, we're going here, blah, blah, blah, like super aggressive, but I didn't regard my own conversation as being aggressive at all. And I just see one of the girls lean over to the other one and she just goes, New York boys are so fucking scary. She had never been to New York before.


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[Assistant] Kids from New York, they grow up there, like the dudes especially, I feel like they just grow up in this little fuckin' peachy dish, and a lot of times they absorb weird personality characteristics.


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[Assistant] Characteristics live in there that might be hard for some people to use long term.


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[Assistant] And he started his own world and that's kind of what you've done too, although I would say you probably have done a better job monetizing it.


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[Assistant] It seems like if he was a real like marketing genius that he could be making a lot more money so you can kind of give it to him that he just might be a creative genius.


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[Assistant] But I don't see him as being like a standard sexual being.


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[Assistant] That's rough. No, but I mean, wax could get you in so much trouble in New York, too. It's like a whole different level of time.


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[Assistant] Uh, alright, so how can people get in touch with you guys and stay in touch with you?


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[Assistant] Nojumper.com, theoretically. Nojumper.com on Twitter. Thank you very much to my lovely guests, Erin, Amelia, and my co-host, Taylor, who came through. Uh, thanks to Scott for filming.


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[Assistant] Please subscribe to us on Soundcloud or whatever if you, uh, enjoyed this. That's it.


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[Assistant] To the first westerners in Japan, it was a mysterious world.


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[Assistant] The land of riches that Christopher Columbus set out to find.


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[Assistant] When the Portuguese arrived in Japan in 1543, they encountered a country embroiled in civil war.


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[Assistant] He would create a regime so strong it endured for over 250 years.


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[Assistant] Theirs is a story of flowering culture, of poetic ritual, and of rigid power struggles.


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[Assistant] Samurai guards were quickly dispatched to warn their master.


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[Assistant] There were strangers on board these ships unlike anyone the Japanese had ever seen.


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[Assistant] The local warlord called a daimyo summoned these strangers.


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[Assistant] The first Europeans to ever set foot on Japanese shores. It was the year 1543.


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[Assistant] The Daimyo purchased two guns and put his swordsmith to work making copies.


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[Assistant] These first Europeans, their guns and their religion would have unforeseeable consequences.


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[Assistant] As an elite member of the samurai class, the boy inherited a world of tradition.


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[Assistant] The son of a daimyo lord, Ieyasu would soon have to give up children's games for the politics of war.


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[Assistant] When Ieyasu was still a child, the ruling daimyo demanded that Ieyasu's father send the young boy to him as a hostage. Insurance that all orders would be obeyed.


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[Assistant] As a hostage, the young samurai boy traveled in the style befitting his daimyo rank.


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[Assistant] His life captive to the turmoil of civil war.


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[Assistant] Joel Rodriguez, an eyewitness to these perilous times, was one of the first Portuguese to arrive in Japan.


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[Assistant] He came as a cabin boy of 15 and would soon become a Jesuit missionary.


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[Assistant] As Portuguese merchants traversed the oceans in search of new ports for trade, Jesuit missionaries accompanied them searching for souls to save.


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[Assistant] Braving the hardships of the dangerous two-year voyage to reach Japan, a country which they considered ripe for conversion.


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[Assistant] They sent home tantalizing reports of an alien world.


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[Assistant] During his more than 30 years in Japan, João Rodrigues became so fluent in Japanese, he became known as the interpreter.


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[Assistant] His work allowed him to observe all levels of society. From the highest Daimyo warlords, to the lowest Japanese farmer.


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[Assistant] The Japanese, João Rodrigues observed, regarded the Europeans with equal fascination.


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[Assistant] But however they were regarded, the missionaries were determined to stay in Japan.


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[Assistant] In little more than 50 years, these missionaries established over 200 Catholic churches, primarily in southern Japan, and converted up to a quarter million Japanese.


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[Assistant] Commerce and religion intertwined. Some Japanese profited.


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[Assistant] While others watched with growing concern, convinced of Christianity's threat to their power.


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[Assistant] Master Swordsman taught young samurai the skills of sword fighting and the traditions of a samurai code of honor.


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[Assistant] This was the education the young Ieyasu would receive, even as a hostage.


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[Assistant] Would preserve the way of the samurai in a classic book, The Five Rings.


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[Assistant] It was a guide to strategy, its philosophy embraced in Japan even to this day.


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[Assistant] While the samurai class comprised less than 10% of the population, their presence loomed larger than life.


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[Assistant] Samurai women were also trained to protect their family.


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[Assistant] The samurai defended his home and family, but his true glory came on the battlefield, defending his lord against enemies.


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[Assistant] Unseen were the tightly woven plates of steel.


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[Assistant] Much like his protective armor, a warrior's refined appearance concealed his impenetrable inner core. This ethic, preserved in writings of the samurai, would prepare the warrior to meet life and death with honor.


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[Assistant] For samurai, as important as knowing how to kill, was knowing how and when to die.


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[Assistant] Sepuku, or Harakiri, is the ritual of suicide as practiced by samurai.


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[Assistant] From the death poem to the final thrust of the dagger, seppuku is a ceremonial ritual of suicide, ensuring an honorable death.


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[Assistant] Joao Rodriguez wrote of a man who committed the ritual of seppuku.


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[Assistant] The samurai, dressed in the customary white kimono, solemnly and with great dignity, mounted a raised platform.


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[Assistant] For Tokugawa Ieyasu, patient strategizing would become his most powerful weapon.


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[Assistant] He was now of age, 18 years old and married with two children.


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[Assistant] But he was still a hostage of the ruling Daimyo Warlord.


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[Assistant] As time passed, Ieyasu strengthened his skills as a warrior, fighting alongside his Daimyo master.


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[Assistant] When his master was killed in battle, Ieyasu was finally free to determine his own destiny.


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[Assistant] Ieyasu reclaimed his title as an independent lord. A daimyo.


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[Assistant] According to his samurai training, he now carefully plotted his strategy.


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[Assistant] In a crucial move, Ieyasu allied himself with the man who killed his Daimyo master, Oda Nobunaga.


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[Assistant] Nobunaga had become the most powerful warlord in Japan, feared and ruthless.


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[Assistant] As 10,000 enemy warriors charged, Nobunaga's musketeers fired in succession, decimating the opposing army.


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[Assistant] Until one night, treachery within his inner circle caught him off guard.


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[Assistant] As the flames burned, Nobunaga's loyal general Toyotomi Hideyoshi seized the moment.


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[Assistant] Would he subordinate himself to Hideyoshi's command? Or was it time to fight for control?


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[Assistant] Nobunaga, Hideyoshi and Tokugawa Ieyasu.


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[Assistant] After Nobunaga's death, Ieyasu and Hideyoshi faced off in a measured game of strategy, each in his own way trying to outsmart the other.


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[Assistant] While Ieyasu practiced restraint and careful strategizing, Hideyoshi acted quickly and decisively.


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[Assistant] The son of a lowly foot soldier, he worked his way up through the ranks.


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[Assistant] Hideyoshi became known as a brilliant general, and he held the same grand vision of himself.


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[Assistant] Shortly after Hideyoshi took control, Ieyasu challenged him.


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[Assistant] But Ieyasu soon realized there was more to be gained as Hideyoshi's ally than as his enemy.


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[Assistant] And ordered him to make his headquarters in the remote fishing village of Edo, 300 miles east of Hideyoshi's castle in Osaka.


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[Assistant] But in Edo, the village that would later become Tokyo,


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[Assistant] Reputed to be the most impregnable fortress of its time, it was also one of the most ostentatious.


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[Assistant] Osaka Castle had a strategic location close to the Emperor's Palace in nearby Kyoto.


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[Assistant] For centuries, the Emperor had remained a ruler in name only, ignored by those who truly held power.


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[Assistant] He wild away his days with court gossip, calligraphy, and poetry.


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[Assistant] Hideyoshi courried the Emperor's favor, inviting him to know plays and musical performances.


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[Assistant] But the emperor would not grant this warrior of peasant stock the title of shogun.


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[Assistant] Finally he adopted a nephew and groomed him as his successor.


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[Assistant] He called him Hideyori, and he was the jewel of his life.


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[Assistant] As Hideyoshi obsessed over his own son his adopted son, now an adult, was in peril.


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[Assistant] Hideyoshi then ordered his adopted son's entire family put to death.


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[Assistant] Hideyoshi then called Ieyasu and four of the most powerful daimyo to his deathbed.


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[Assistant] He appointed them legal protectors of his five year old son Hideyori, his heir and the future ruler of Japan.


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[Assistant] Those Daimyo who feared his growing power began to plot against him.


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[Assistant] Ieyasu's territory now extended throughout most of Japan.


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[Assistant] He was determined to maintain his holdings and expand his base of power.


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[Assistant] When the battle began, women and children rushed to safety.


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[Assistant] One of the young girls at the castle later told her family of the terrifying experience.


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[Assistant] As the battle wore on, heads of slain warriors were brought to the castle to be prepared for the ritual presentation to the victor.


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[Assistant] It was believed that even in death, the samurai should be viewed as a worthy opponent.


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[Assistant] Ieyasu's troops now pursued the rebellious Daimyo and their armies.


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[Assistant] This would be the battle that changed the course of Japanese history.


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[Assistant] Ieyasu set up his command post atop a hill overlooking the valley.


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[Assistant] At dawn, Ieyasu's attendant physician hastily noted in his journal,


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[Assistant] But at eight in the morning the fog suddenly lifted and the two opposing armies found themselves within striking distance.


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[Assistant] Several enemy Daimyo and their armies, convinced of Ieyasu's ultimate victory, defected and joined Ieyasu's forces.


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[Assistant] In recognition of Ieyasu's power, the Emperor awarded him the title of Shogun, the barbarian subduing Generalissimo.


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[Assistant] Tokugawa Ieyasu now had the authority to rule Japan in all military matters.


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[Assistant] But always there was the specter of Hideyoshi's young son Hideori growing up in Osaka Castle.


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[Assistant] Ieyasu had sworn with his life to protect the boy. The boy who could someday lay claim to all Ieyasu had won.


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[Assistant] As the young boy Hideori approached manhood, a daimyo warned.


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[Assistant] He expelled many of the foreign missionaries, including João Rodrigues.


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[Assistant] But still he faced the only true threat to his power, the young Hideyori.


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[Assistant] Ieyasu came to but one conclusion. He could no longer honor his pledge to a dead ally to protect his son. Ieyasu decided to go into battle.


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[Assistant] In the winter of 1614, Ieyasu accused Hideyori of subversion and ordered his troops to advance against Osaka Castle.


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[Assistant] Hideyori supporters, nearly 100,000, held strong.


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[Assistant] He sent a woman samurai to negotiate a truce with Hideori's mother.


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[Assistant] Ieyasu offered a safe haven for Hideyori's garrison, if in return he agreed not to mount further rebellion against Ieyasu's rule.


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[Assistant] Thousands of defeated soldiers, women and children fled the castle compound.


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[Assistant] Tokugawa Ieyasu had wiped out the last threats to his power. Or so it seemed. But not everyone was under his control.


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[Assistant] His struggle to control the future of Japan had just begun.


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[Assistant] In the early 17th century, the ruler of Japan, the shogun, was told this story.


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[Assistant] The Shogun, Tokugawa Ieyasu and his legions of samurai warriors were undaunted by stories of foreign invaders.


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[Assistant] Eyewitnesses wrote of these remarkable times. These are their memoirs of Japan's secret empire.


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[Assistant] William Adams, the first Englishman in Japan, had good reason for concern.


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[Assistant] It was the year 1600 and Portuguese Catholics had long held a monopoly on trade in Japan.


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[Assistant] The most powerful warlord in Japan, Tokugawa Ieyasu, commanded Adams to his castle.


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[Assistant] Rather than ordering his execution, he wanted to know more about this stranger.


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[Assistant] As only the highest ranking officials were ever received by the great man himself.


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[Assistant] It appeared that Ieyasu was interested in more than friendship.


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[Assistant] EA also valued trade with the Portuguese and Spanish merchants.


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[Assistant] But was wary of their Catholic missionaries who preached obedience to a God more powerful than he.


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[Assistant] To avoid those he considered a threat to his own authority. EA also wanted his own fleet of trading ships.


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[Assistant] Ieyasu asked him to build two ships capable of navigating the open seas.


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[Assistant] When the Catholic missionaries continued to gain converts and create problems, he expelled them.


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[Assistant] Ieyasu replaced his Catholic interpreter with William Adams, who had been quick to learn Japanese.


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[Assistant] And was awarded the right to wear the two swords of the samurai.


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[Assistant] It was possible that Adams visited Ieyasu at his tea house for intimate conversation away from the politics of the court.


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[Assistant] The tea ceremony was much admired by a western observer.


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[Assistant] If Adams and Ieyasu had private political discussions...


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[Assistant] The Tea House was also a retreat where they could replenish their souls.


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[Assistant] For Ieyasu, unsettling foreign influences could jeopardize the peace he worked so hard to forge.


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[Assistant] But as a court chronicler documented, the task ahead would not be easy.


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[Assistant] Ieyasu had to curb the power of the Daimyo, the feudal lords.


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[Assistant] Ieyasu allowed the daimyo to rule their own domains.


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[Assistant] But he prohibited them from doing anything that might enhance their power or status relative to each other.


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[Assistant] In Tokugawa, Japan, a daimyo was restricted to only one castle. And to enlarge it, he had to receive permission. A new ship? Ask the shogun. Arrange a new alliance through marriage. Only if the shogun approves.


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[Assistant] Ieyasu would maintain the peace through this ordered control, and it extended through all levels of society.


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[Assistant] The samurai were members of the elite class, whether he be a daimyo warlord or a lowly foot soldier.


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[Assistant] Next in line were the farmers. Then the artisans.


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[Assistant] At the very bottom were the tradesmen, considered the parasites of society.


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[Assistant] But for the daimyo at least, there were still ways to earn special privileges.


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[Assistant] Ieyasu decreed that the lords must help build his castle and the surrounding city of Edo.


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[Assistant] The construction became a grand competition, as each daimyo bide for the shogun's favor.


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[Assistant] Soon they transformed the small castle and backwater village of Edo into a magnificent domain.


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[Assistant] The emerging splendors of Edo were recorded by Rodrigo de Vivero Ivalasco, the governor of the Philippines, who had been shipwrecked off the coast of Japan.


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[Assistant] Those daimyo who had gained most favor lived closest to the castle and were granted more audiences with the great ruler himself.


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[Assistant] The great ruler had realized his vision. All of Japan was under his control.


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[Assistant] At 72, he was still remarkably vigorous. Then, on one of his regular hawking expeditions, he fell seriously ill.


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[Assistant] As he lay dying he planned the details of his funeral.


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[Assistant] His ashes taken to the top of a mountain overlooking the land where he so often went with his hawks.


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[Assistant] Among the family members was a young grandson, destined to become Shogun.


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[Assistant] The child, Iemitsu, would grow up determined to carry on in the footsteps of his famous grandfather.


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[Assistant] Iemitsu, the third shogun, would keep Japan under Tokugawa rule, using any means necessary.


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[Assistant] The third Tokugawa Shogun, Iemitsu, worshipped his late grandfather.


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[Assistant] But though Iemitsu tried to emulate his grandfather, his tactics were much more severe.


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[Assistant] It was reported after he became Shogun, Iemitsu summoned the Daimyo to his palace.


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[Assistant] He listened to few and spared no one. He would not tolerate competition not even sibling rivalry. He ordered his younger brother to commit suicide.


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[Assistant] A European merchant who once tutored Iemitsu observed the Shogun's court.


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[Assistant] They were commanded to appear at Iemitsu's court in Edo.


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[Assistant] These elaborate processions often numbered in the thousands.


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[Assistant] They were part of a system known as alternate attendance.


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[Assistant] It was a life that the once proud warrior could never have imagined.


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[Assistant] Edo was becoming a city of samurai whose job description was rapidly changing from soldier to bureaucrat.


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[Assistant] Five government highways led to the Shogun's capital of Edo.


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[Assistant] All with inspection barriers to enforce Iemitsu's laws.


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[Assistant] The shogun had improved the road so his messengers could quickly reach any part of Japan.


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[Assistant] A multitude of rules and regulations monitored who came in and who went out of the city of Edo.


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[Assistant] Or sumo wrestlers, whose girth was ample proof of their profession.


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[Assistant] Farmers were routinely denied permission to travel from village to village. The government preferred to keep them working in the fields.


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[Assistant] Those without the proper papers often try to avoid the inspection posts by slipping by on side roads.


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[Assistant] A traditional Japanese style punishment meant crucifixion for a man.


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[Assistant] For a woman, enslavement, or enforced servitude.


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[Assistant] Despite the uncertainty against all odds, travel grew in popularity.


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[Assistant] Now that the roads were safer, more and more Japanese began to journey from village to village.


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[Assistant] The most traveled road was the Tokaido, which ran for 300 miles from Kyoto to Edo.


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[Assistant] Inouye Tsuji was a young samurai woman writer who kept a diary as she traveled the Tokaido road.


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[Assistant] Inns along the way offered welcome respite to travelers like Tsu-Jou.


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[Assistant] Although Tsujo traveled on official business accompanied by her brother, she still encountered disturbing difficulties.


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[Assistant] Officials were always on the lookout for women who disguised themselves as boys.


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[Assistant] Under Iimitsu's reign, anybody who did not follow his rules could be punished.


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[Assistant] But there was one group persecuted simply because of their beliefs. The Christians.


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[Assistant] The Shogun Iyamitsu offered rewards for the arrest of any Japanese who preached or practiced the Christian faith.


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[Assistant] By Iemitsu's time, all foreign missionaries had been deported.


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[Assistant] But the converts they left behind, the Japanese Christians, remained devout.


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[Assistant] A European merchant observed the growing persecutions.


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[Assistant] Despite the persecutions, Christianity had struck a chord amongst many disaffected Japanese.


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[Assistant] Iemitsu was increasingly disturbed by the Christian situation, especially in the South, where a large number lived.


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[Assistant] But they were samurai in their hearts and well-versed in the use of weapons.


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[Assistant] There were taxes on windows and shelves, a head tax on each newborn child, and a whole tax to bury the dead.


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[Assistant] The farmers were taxed in rice, the currency of the day.


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[Assistant] Ironically, farmers were not allowed to eat the rice they grew.


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[Assistant] These taxes were collected by the daimyo to finance their elaborate processions to Edo.


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[Assistant] The farmers were in dire straits, as the Japanese writer lamented.


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[Assistant] Drought and famine further depleted the meager harvest.


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[Assistant] And the whole village, samurai, peasants and Christians, rose in revolt.


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[Assistant] Feeling protected, they brought in their wives and children and barricaded themselves inside.


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[Assistant] The shogun didn't tolerate dissidents, especially any who looked to Jesus for help. He sent his troops to Shimabara to quell the rebellion.


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[Assistant] But for four bloody months, even as food ran out, the rebels managed to hold off the government attacks.


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[Assistant] The shogun was so incensed at the continuing rebellion.


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[Assistant] That he asked the Dutch to send a ship with cannons against the besieged castle.


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[Assistant] The Shimabara Rebellion was the excuse the shogun needed to finally eradicate Christianity from Japan.


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[Assistant] On penalty of death, no Japanese could leave Japan. And those who were already abroad could not return.


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[Assistant] Only the Dutch were allowed to stay and trade, but with severe restrictions.


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[Assistant] Two years later, in defiance of the Shogun's ban, an official Portuguese trade delegation arrived in Japan.


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[Assistant] The shogun showed no mercy and ordered the execution of 57 of those aboard, ambassadors and their crew. He ordered the ship burned. The few survivors were sent back with this warning.


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[Assistant] Steamships, like most western innovations, were unknown in Japan. Now there were four in the harbor.


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[Assistant] The American squadron, armed with cannons and almost a thousand men, was ready to force its way onto Japanese shores.


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[Assistant] Japan was a land shrouded in mystery. A warrior society ruled by the powerful Tokugawa Shogunate.


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[Assistant] They had successfully kept the West at bay for over 200 years.


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[Assistant] Could the samurai nation repel the industrial might of a determined west?


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[Assistant] The Japanese were determined to keep their doors closed to the West for as long as they could.


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[Assistant] For over 200 years, this sequestered trading post would be Europe's only window to this impenetrable land.


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[Assistant] He was also asked to gather information about the everyday life of the Japanese It would not be an easy task


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[Assistant] Dejima was tiny. Kemper counted 236 steps across and 82 wide.


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[Assistant] There were never more than 19 men allowed on the island at a time, and never any western women.


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[Assistant] Far from home, the men did what they could to transform the unfamiliar Japanese-style buildings into a little touch of Holland.


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[Assistant] They placed chairs and high tables on the woven grass mats, replaced futons with poster beds, and insisted on being served Dutch food rather than eating Japanese.


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[Assistant] No Japanese except for prostitutes were allowed unsupervised contact with the Dutch.


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[Assistant] The Dutch settlement was their window to the exotic world of the West.


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[Assistant] But the trickle of information that arrived from overseas was carefully guarded.


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[Assistant] Japan, the shogun, hungered for news of the outside world.


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[Assistant] He commanded the westerners to present themselves at his castle once a year.


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[Assistant] The road trip to Edo gave Kemper revealing glimpses into the world of the Japanese. He recorded every detail of his month-long trip.


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[Assistant] As the road traffic grew, so did the number of merchants who catered to the traveler's needs.


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[Assistant] Tradesmen, once considered social parasites, were beginning to improve their position in Japanese society.


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[Assistant] Successful street peddlers became roadside merchants who would eventually build bigger stores and even move to the cities.


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[Assistant] The samurai were the elite ruling class, less than 10% of the population.


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[Assistant] Obligation and loyalty to one's Daimyo master formed the basis of their warrior code.


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[Assistant] But now in an era of peace, the once privileged samurai faced an uncertain future.


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[Assistant] There were no wars to fight, and many daimyo found it difficult to keep a full army on staff.


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[Assistant] While higher level samurai could find work as civil servants, other samurai were not allowed to work in occupations considered beneath their class.


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[Assistant] An increasing number of unemployed samurai called ronin wandered the countryside looking for a new master.


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[Assistant] The search for new opportunities led many to the cities.


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[Assistant] And there was no more rapidly growing city than Edo, later to be known as Tokyo.


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[Assistant] Edo was the capital of the Tokugawa shogunate and Dr. Kemper's destination.


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[Assistant] Here he would finally come face to face with the shogun, the most powerful person in Japan.


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[Assistant] When Dr. Kemper arrived in Edo, he was sequestered in guarded quarters for two weeks.


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[Assistant] Finally he was summoned to appear at the castle of the fifth shogun, Tokugawa Tsunayoshi.


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[Assistant] She broke class barriers when she caught the eye of the reigning shogun.


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[Assistant] At his court, scholarship rather than martial prowess was the fashion.


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[Assistant] And Daimyo lords who wished to curry favor with him became patrons of the arts and letters. It was a time of cultural flowering in Japan.


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[Assistant] Influenced by his childhood study of Buddhism and the Confucian classics, the Shogun's laws of compassion were intended to protect all of nature's creatures.


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[Assistant] But Tsunayoshi was also known for lavishing the national treasury on his own pleasures, and he began to pursue his reforms to harsh and unpopular extremes.


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[Assistant] Born in the year of the dog, Tsunayoshi issued strict laws protecting dogs.


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[Assistant] Tsunayoshi would become known as the Dog Shogun. Dr. Kemfur observed with humor.


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[Assistant] It was the dog Shogun who Dr. Kemfer was finally summoned to meet. After a month-long trip and two weeks of waiting,


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[Assistant] Kemper was so impressed with the experience, he drew sketches to illustrate his account of the command performance.


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[Assistant] The shogun and the doctor would meet only three times, but each provided a brief glimpse for the other into his world.


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[Assistant] Japan had no desire to open its doors to the west. The country was at peace. But the economy was in decline.


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[Assistant] Thousands of disenfranchised samurai warriors would keep the nation on edge.


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[Assistant] Unlike the European capitals, its citizens enjoyed a safe, clean city with an advanced recycling program.


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[Assistant] At least half of Edo's population were samurai warriors who had come to the capital with their daimyo lords.


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[Assistant] Since there were no wars to fight, the samurai had leisure time. But not always the means to enjoy it.


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[Assistant] Ironically, merchants who catered to the needs of the samurai were the ones who benefited.


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[Assistant] Since the beginning of the Tokugawa era, a restrictive class structure had kept everyone in their place.


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[Assistant] Although the classes were not supposed to fraternize, the rules began to bend.


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[Assistant] 85% of the male population of Edo were avid readers.


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[Assistant] Some of the best-selling novels of the day were written by a merchant-turned-author named Ihara Saikaku.


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[Assistant] His book celebrated the era's emerging pop culture, a totally new genre in Japanese fiction.


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[Assistant] Saikaku haunted the streets of Edo for his literary material.


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[Assistant] He knew prostitutes and daimyo, as well as beggars and merchants.


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[Assistant] In Edo, a night on the town often meant Kabuki, the most popular form of stage entertainment.


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[Assistant] The Kabuki plays were romantic, heroic tales. One of the most famous, Tushingura, was based on a notorious real-life event.


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[Assistant] The ruling shogun had ordered the lord to commit seppuku, ceremonial suicide.


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[Assistant] Outraged by his death, 47 of the Lord's samurai warriors avenged his honor by killing the official.


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[Assistant] This presented the ruling shogun with a dilemma. The samurai had obeyed their code of honor yet they had challenged the shogun's authority. The people begged for clemency but the shogun would not yield.


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[Assistant] These samurai had lived and died by their own code of honor.


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[Assistant] Soon these men were immortalized on the Kabuki stage, a nostalgic tribute to a bygone era.


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[Assistant] But in Tokugawa Japan, there were no wars. No more quests for eternal glory.


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[Assistant] In real life, the samurai would have to find another outlet for their passion.


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[Assistant] An effective tool for keeping the restless male population under careful control.


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[Assistant] Like soldiers on perpetual leave, the samurai often spent their idle hours and squandered their meager stipends on its seductive illusions.


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[Assistant] Gated, walled, and surrounded by a moat, it was a city unto itself.


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[Assistant] No Westerner was ever allowed to explore its pleasures.


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[Assistant] Yoshiwara courtesans were the elite of the prostitutes.


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[Assistant] Recruited at a young age from impoverished families, both geishas and courtesans were schooled in fastidious etiquette.


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[Assistant] And endowed with a magnificent sense of style and artistic refinement.


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[Assistant] Their ability to hold a conversation about the latest play or city scandal was as important as what came afterwards.


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[Assistant] The courtesans and their clients gathered in neighboring tea houses. They were stylish centers of elegance and wit, much like the London coffee houses of the same period.


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[Assistant] To properly partake of Yoshihara's delights was an art in itself.


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[Assistant] Yoshiwara nurtured its own unique customs, art, fashion, and language.


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[Assistant] For the samurai who frequented Yoshihara, times were changing. They continued to train daily for battle, but without a war to fight, many became aimless.


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[Assistant] Katsu Kokichi was a mid-level samurai drawn to Yoshiwara, but without the income to fulfill his desires.


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[Assistant] Many of these young men, unemployed and desperate like Katsu Kokichi, lived on the edge of society, often falling into debt, theft, and gangsterism.


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[Assistant] For Katsu Kokichi, the samurai code of honor was all but gone.


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[Assistant] By the middle of the 18th century, the expensive delights of Yoshihara were no longer affordable for most samurai.


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[Assistant] The Pleasure District took on an increasingly ugly edge.


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[Assistant] To find a cure for its ills, some would begin to look in an unlikely direction.


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[Assistant] But when he stumbled upon a Dutch anatomy book, he was stunned by the drawings.


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[Assistant] In the mid 18th century, western books first brought clandestinely from the Netherlands


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[Assistant] Peaked the interest of many Japanese scientists and doctors.


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[Assistant] Dr. Sugita and his friends reflected on how shameful it was that they had tried to treat their patients without a true knowledge of the human body. He vowed to learn more. He taught himself Dutch so he could translate the book.


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[Assistant] In 1774, the shogun granted Dr. Sugita permission to publish the medical book so he could share his knowledge with other doctors.


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[Assistant] This book became part of a growing interest in Dutch learning, known as Rangaku.


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[Assistant] And yet, as attractive as western knowledge was to some Japanese intellectuals.


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[Assistant] Whale oil, which literally greased the wheels of American industry, was a multi-million dollar business.


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[Assistant] Whale hunters had depleted the North Atlantic oceans. Now America looked eastward to Japan.


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[Assistant] So wrote Herman Melville in his classic tale of the great white whale that haunted the waters off Japan.


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[Assistant] By the time Moby Dick was published in 1851, the United States was ready to assert its power.


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[Assistant] Japan's leaders were aware of the growing push towards their shores.


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[Assistant] Key advisors warned of an imminent foreign threat. They urged the Shogun to bolster his defenses.


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[Assistant] Then early in the morning on July 2nd, 1853, a local fisherman reported this strange sight.


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[Assistant] These steamships dwarfed any ship ever built in Japan. To the Japanese, they were the Kurofune, the black ships of evil appearance.


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[Assistant] Onboard were some sixty cannons and almost one thousand Americans. And they landed not in the foreigners' port of Nagasaki, but rather in the forbidden waters of Edo Bay, the Shogun's own capital city.


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[Assistant] Upon hearing the news, the Shogun immediately fell ill.


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[Assistant] Many said from the shock of hearing that a foreign naval squadron was at his doorstep.


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[Assistant] In a desperate show of force, the shogunate sent a squadron of guard boats to surround the American ships. The Japanese officer ordered the ships to leave.


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[Assistant] Their commander, Commodore Matthew C. Perry, ignored him.


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[Assistant] Five thousand samurai warriors armed with swords and antiquated cannons lined the shores.


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[Assistant] Again, their chief officer commanded Perry, leave and obey immediately. The Commodore refused.


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[Assistant] He would be back and he expected Japan to comply with America's demand to open the country for trade. If not, he was prepared to take Japan by force.


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[Assistant] To complicate matters, the shogun had died, and the new shogun was mentally unfit.


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[Assistant] His advisors took charge, but they could not reach agreement.


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[Assistant] While the debate raged, the shogunate remained indecisive.


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[Assistant] The end of the year was filled with half-hearted compromises and inadequate attempts at coastal defense.


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[Assistant] Then in February, Perry returned earlier than expected.


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[Assistant] This time his show of force was even more ominous. He arrived with double the ships and crew.


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[Assistant] The honor of the Japanese had been challenged, but they had no means to defend it.


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[Assistant] They went on into the night and for the next 23 days.


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[Assistant] Sumo wrestlers displayed their strength. The first one invited Perry to punch him in the stomach


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[Assistant] Another wrestler hoisted two huge bags of rice over his head to show his strength.


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[Assistant] Perry offered champagne and whiskey. He gave the Japanese gifts. Among those of particular interest, a telegraph.


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[Assistant] A camera and a quarter-scale steam railroad unlike anything the Japanese had ever seen.


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[Assistant] Japanese engineers would quickly make plans to replicate them.


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[Assistant] But the samurai ethic had been indelibly engraved into Japanese culture.


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[Assistant] Adopt a stance with the head erect, neither hanging down nor looking up, nor twisted. Do not roll your eyes nor allow them to blink, but slightly narrow them. Brace your abdomen so that you do not bend at the hips.


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[Assistant] It is necessary to maintain the combat stance in everyday life, and to make your everyday stance your combat stance.


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[Assistant] Sent the shaven top of his head and hair with incense to make himself presentable. He was ready to be killed in battle at any moment.


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[Assistant] Timing in strategy cannot be mastered without a great deal of practice.


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[Assistant] There is timing in the whole life of the warrior, in his thriving and declining, in his harmony and accord.


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[Assistant] I fought against my enemies solely in order that I might take my revenge on my father's adversaries.


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[Assistant] It is said that war is a curse. It is resorted to only when it is inevitable. However in time of peace, do not forget the possibility of disturbances.


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[Assistant] Copper coins flow like currents of water while silver piles up like drifting snow.


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[Assistant] Fish are sold in such quantities that one may well wonder whether or not the supply in the seas has been exhausted.


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[Assistant] You think his own bones were the product of fine breeding? He's had to put his house in hawk. His creditors have taken him to court. If you ask me, he's crazy to be out for a night on the town.


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[Assistant] The courtesan arranges her clothing so that the red silk undergarment will flip open to reveal a flash of white skin.


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[Assistant] When men witness such a sight, they go insane. And spend the money they are entrusted with.


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[Assistant] Even if it means literally losing their heads the next day. But most men only gape. Envious of the men who can pay the courtesan's price.


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[Assistant] Living only for the moment. Giving all our time to the pleasures of the moon, the snow, cherry blossoms and maple leaves.


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[Assistant] Never give a care if we had no money. Refusing to be disheartened. Like a gourd floating along the river current. This is what is called ukiyo. The floating world.


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[Assistant] I want to see the boy. Who was this? Is that my job? Who are you?


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[Assistant] Because if she doesn't find a tablespoon or two missing one sunny morning, I'll be content to eat my heads out.


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[Assistant] You'll be sure to deliver them safely, you know.


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[Assistant] Every year, there are many different holidays that allow you to leverage, to increase your sales and for you to create different items. So then that way, once again, you stay relevant. That's the reason why we want to be able to lean on holidays for an excuse for you to create something new, something of a talking point.


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[Assistant] Now why is it important? First up, it keeps your brand and content fresh. You have something fresh all the time. And on top of that, it allows you to stay relevant. And lastly, it just allows you to be creative. Now when we're talking about


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[Assistant] Keeping your brand and content fresh, what does it mean? Because it allows you to have inspiration on what content to


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[Assistant] This allows your product and your brand


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[Assistant] To be always up to date. That is fresh. Because at the end of the day, no one wants to eat a stale cookie. That's the same thing for your brand. Allows you to stay fresh, gives you inspiration and a reason to create content.


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[Assistant] And the next reason why holiday themed campaigns are so important because that allows you to stay relevant.


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[Assistant] That's the reason why we want to create something that is relevant and on top of that allows you to be able to.


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[Assistant] Be creative. At the end of the day, you spent the last six modules.


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[Assistant] So instead of just running giveaway contests all the time, we want to be able to intervene and weave the holiday campaigns through this as well. Now a pro tip about this is that holiday


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[Assistant] Next up, create a talking point. What does that mean? Create a talking point, an angle that is interesting, an angle that is fresh, an angle that is new, that works with your brand. And I'm going to dive into deep about this part later on.


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[Assistant] Those are the 5 steps in planning your theme campaigns. Let's dive right in.


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[Assistant] Throughout the whole year, it is for you to select the right ones that are most suitable for your brand.


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[Assistant] So you can click on this link for you to find out the random different holidays out there or just holidays, big holidays in general that you want to be able to create a campaign for such as Christmas, such as Halloween, such as Thanksgiving. Those are also great days.


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[Assistant] Next up is to create a talking point. What do I mean by that? When leveraging off


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[Assistant] So, I'm not telling you to create a completely new product for your


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[Assistant] Themed campaigns or your holiday campaigns. It could be a different spin, a different presentation, a different collaboration to match that together. And as you can see right here,


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[Assistant] The campaign that we did was that when people, for Mother's Day, when people came in to purchase ice cream with their mum, uh, on, uh, that


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[Assistant] Mother's Day weekend, they get a free bouquet of flowers and on top of that they can sign up.


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[Assistant] So this became a really popular event that we actually completed and that we executed on and it was super, super successful. A lot of people, millennials brought their mom in for their chance to eat some ice cream and created something fun.


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[Assistant] And that's the type of...


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[Assistant] a limited amount of time and be creative with this whole talking point, right? Check out your competitors to see what they are offering as their talking points and evolve from that.


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[Assistant] Now, I want you to be able to prepare at least a month in advance because this will allow you to have sufficient time to prepare. And for example, our Christmas holiday campaign, we prepared our campaign


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[Assistant] Earlier in, I would say November, if not late October, actually know what? In October is when we created it because we need to customize these cups as you can see here.


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[Assistant] Content create, your captions, your photos, your contests and to get your influencers to get your giveaways, uh, prepared and all those requires a lot of time.


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[Assistant] was to make changes to the way that we presented the item.


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[Assistant] The way to do this is to identify the key dates and work backwards. Some of the questions that you want to answer right away is, when is the holiday that I want to propose and create this themed campaign? What is the duration of this campaign? Now I'm working backwards.


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[Assistant] Hey, what do I, when do I need to have all my social media posts created in order for me to be able to promote this holiday campaign?


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[Assistant] When do I need to send all the information with influencers?


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[Assistant] Question yourself what needs to be done in order for me to achieve to the next step.


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[Assistant] Now as an example, this is what we've created and in the resources down below,


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[Assistant] Download it as a template for you to see the questions that we ask.


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[Assistant] And the dates that we fill in and for you, you may be able to switch some of the tasks around in order for you to actually make sense of this whole thing. But nonetheless, as you can see, after we decide on the holiday, then we can decide on the duration. Then we can decide on the rest of the different questions and the different tasks that we need to complete. Then we would know when we need to start by the very, very latest. Last step is for you.


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[Assistant] Scheduled everything now that you have your photoshoot done. It is time for us to schedule and promote your campaign at the content that you have created already onto your later account.


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[Assistant] So then that way you can prepare, be prepared to go live. And during the whole live period, you don't want to be, uh, sitting in front of the computer, posting content, writing captions, because that's going to soak you away from running a successful campaign.


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[Assistant] As an example, this is what we've created as a photo shoot and a pro tip is to make sure you manage your expectation. What I mean by that is because initially for your first campaign, you might have really high hopes on having a lot of sales.


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[Assistant] But the real objective for your first campaign is not about sales. It is about learning the ropes, understanding how it, what it takes to run a campaign and what it works and the logistics because


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[Assistant] Ultimately, you're going to be doing this over and over and over again until you have very consistent sales. Once again, consistency in running these campaign is key in order for you to have consistent sales. So once again, it's about the consistency. So the first time, make sure you manage your expectation. As an example for us, as a Bulbasaur kit,


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[Assistant] Halloween day, and lastly, Christmas holiday. And then we have different ideas, uh, about the talking points that we can create. Uh, rose-flavored teed, strawberry-favoriteed, heart-shaped pearls or jelly, Valentine's-themed decor,


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[Assistant] Whatever the case may be, just ideas, ideas, ideas that we throw into this campaign, and then you can either talk to your partner or talk to your customers about, hey, would this be a good idea?


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[Assistant] And then you can start going out there to create your themed campaigns. Once again, that example you can download within the resources sheet down below.


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[Assistant] And that no dead man of account is found with his head on, but all cut off.