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[Assistant] Guys, here's a guy last year looked like he could be the next to win a Cy Young award with the Guardians. We know that they've done a terrific job developing pitchers. He was 12 and 5 last year. He had terrific stuff. This year, he's got an ERA just south of 10.


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[Assistant] I'd like to see him make this start against Detroit, and then I'm gonna make a decision. If he gives me six strong innings,


[User] Please transcribe this text

[Assistant] We know that guys were playing around with a substance they shouldn't have been using.


[User] Please transcribe this text

[Assistant] Bonds had a pretty good ball of clay to work with. You give him an illegal substance that improves performance and now he's all time Herculean great. So I'm wondering, I'm not accusing, I'm just wondering, so many guys were using it.


[User] Please transcribe this text

[Assistant] Hi, my name is Jay Crawford. I'm a lifelong Cleveland sports fan. My favorite all-time Cleveland sports moment. You're not going to believe this. It was Rajay Davis's home run in game seven that tied the score.


[User] Please transcribe this text

[Assistant] Hi, my name is Jay Crawford. I am a lifelong Cleveland sports fan. I have carried my fandom every city I've ever lived in.


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[Assistant] And we know how much our teens mean to us. Most of us know that because of our parents. In my case, my father was just a huge Cleveland sports fan. It was really part of our life. It was woven into everything we did. And it was our connection throughout his life.


[User] Please transcribe this text

[Assistant] Tell the audience what you just told us to do. Chris Holtman's our guest. He's in the process of linking up. So we're going to stretch a little bit in the business. It's, you know, like this, stretch it out. Mikey, what did you, what was your advice to us?


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[Assistant] As a hitter, you're thinking you're running to first base. And he said, whether or not it's subconscious or whether it was a real thing for him, he always felt like his natural momentum needed to go to first base anyhow. And that's why he's supposed that he had such a beautiful follow through because everything he was thinking was getting down that first baseline. You buy that?


[User] Please transcribe this text

[Assistant] Alright, well talking about running and beating something out, I don't know if this is true, but I heard, uhm, and I'll ask you to confirm it, that in the game in which you hit your first major league home run, I think it came against the Indians, right? You were playing for the Rangers.


[User] Please transcribe this text

[Assistant] I was told that you also had a couple of doubles and maybe a single in that game. And then later in the game, you hit one that was, that could be three. And so Travis Hafner, probably one of the least likely guys to ever hit for the cycle.


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[Assistant] How blessed were, were, were Indians fans to be able to root for a guy like Jim Tomey for as long as we did. I always thought like he was kind of the second coming of Jim Tomey. I loved so much about his game. Just such a stand up guy. The kind of guy any team would want to put in.


[User] Please transcribe this text

[Assistant] My name is Jay Crawford. I am a lifelong Cleveland sports fan. I have carried my fandom every city I've ever lived in.


[User] Please transcribe this text

[Assistant] And we know how much our teens mean to us. Most of us know that because of our parents. In my case, my father was just a huge Cleveland sports fan. It was really part of our life. It was woven into everything we did. And it was our connection throughout his life.


[User] Please transcribe this text

[Assistant] Hi, my name is Jay Crawford. I'm a lifelong Cleveland sports fan. My favorite all-time Cleveland sports moment. You're not going to believe this. It was Rajay Davis's home run in game seven that tied the score.


[User] Please transcribe this text

[Assistant] But it comes with this caveat. I have one major fear. We've already seen how the NIL can go off the rails in a hurry with college kids.


[User] Please transcribe this text

[Assistant] My only hope is we don't completely throw these kids to the wolves without any barriers. College football, college sports in general just said, it's wide open kids, make what you can. Please.


[User] Please transcribe this text

[Assistant] Uncle Sam's coming for his 30%. And you can pay him now or you can pay him later, but if you don't set it aside, that's going to be a very unattractive bill later in life.


[User] Please transcribe this text

[Assistant] Yeah, he's gonna be a terrific guest tomorrow. He lived that life.


[User] Please transcribe this text

[Assistant] Yes. It was the legacy he loved the world, and now you're trying to cash in on it. I won't legitimize your function by attending.


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[Assistant] The only way to get the job done is to compromise myself.


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[Assistant] And I want to help you bring down Jack Maddus.


[User] Please transcribe this text

[Assistant] Meaning you have an in on his operations


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[Assistant] My guess is he's using VP as a legitimate front to clean his dirty money.


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[Assistant] I don't know if you're a cold-hearted bastard or just a spineless coward. And I will. I don't need anyone to do my dirty work for me. I can be just as hardcore as you are. And then I'm going to do it to you.


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[Assistant] He won't even see it coming.


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[Assistant] And then we, uhm, when my last book was coming out, I was in the UK and my publisher set me up to speak at this conference that Google was putting on and he was also there. And it ended up being this like crazy conference where he and I were like the two least successful people there. It was in Google rented out, uhm,


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[Assistant] Uhm, Clevedon, which is this, uh, like enormous like English manor.


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[Assistant] I was here, I'm, I'm visiting my family and then, uh, I got, we, we, we had a meeting, we were talking about some stuff and then we went out hiking, uh, what was it, yesterday.


[User] Please transcribe this text

[Assistant] Yeah, so YouTube is like this weird thing for me. So when I started, I moved to LA in 2007 when I dropped out of college, and I was working for The Collective, uhm, which is a big talent management agency, and I signed their first YouTube client. They, they since went on the


[User] Please transcribe this text

[Assistant] I signed this kid, his name was Dax Flame, and he did these videos, and the, the, the gimmick was, you couldn't tell if the kid was retarded or not. Okay. Uhm, and so it was like, this was in 2008, it was this idea that like this


[User] Please transcribe this text

[Assistant] You know, 13 year old kid with like horrible ass burgers, if he had a webcam and his parents didn't know that he was uploading videos everyday, like what would it look like? And so it was this ridiculous,


[User] Please transcribe this text

[Assistant] Is that basically everyone on YouTube sucks, like really bad.


[User] Please transcribe this text

[Assistant] Yeah, I think that's a big part of it, and I mean like, they're obviously very talented, they have a huge amount of fans, being dismissive when I say they suck. I'm just saying like, I, I watch it and I feel like since I'm not like a 13 year old, like this isn't meant for me, like the idea of just, uhm,


[User] Please transcribe this text

[Assistant] He's making miniature movies and so like I can watch, I probably subscribed to like three other YouTube channels. But I watch his every day because I think he's just doing it at a totally different level. And I think it's reminiscent of like


[User] Please transcribe this text

[Assistant] There used to be a ton of bloggers, and then, like, pros really came in, and just blew it up. Like, they just, they're just doing it at a level that's so much higher than the people. Like, there's a certain advantage for being first to something, and then the second wave is the people who are just like, the fucking best at that thing, and I think he's one of those people.


[User] Please transcribe this text

[Assistant] Yeah, you know what else is weird? So I, my, I guess, I don't know what it, my wife's cousin is like,


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[Assistant] I don't know, 10 or 11, I was talking to her last night, and we were talking about YouTube, and she was, cause she was on an iPad watching YouTube, and uhm, she was like, I was like, who do you subscribe to? And, and, uh, she was like showing me, and she was like, this person has 9 million subscribers, and then she was like,


[User] Please transcribe this text

[Assistant] And they must make a ton of money. It was always like very weird for me to hear from like a kid.


[User] Please transcribe this text

[Assistant] Yeah, it's just, it's just a weird thing that like, I, I wonder if...


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[Assistant] They want to live in New York and they want to do whatever they think Hemingway did or whatever, right? Like that's what writing is to them. And like I always tell those people like it's not going to work for you because


[User] Please transcribe this text

[Assistant] Writing isn't being a writer, it's like having something to say. And so that's my frustration with YouTube a little bit, where I think you see a lot of these people not act, like,


[User] Please transcribe this text

[Assistant] Some people got sort of accidentally successful or they were really present and they got early to the YouTube.


[User] Please transcribe this text

[Assistant] Yeah, yeah, we're like unboxing, like what the hell is like, people are like, oh, you can just make money like opening boxes and then so like other people are doing it and then it's like, I don't know, it's like this weird Ponzi scheme kind of thing.


[User] Please transcribe this text

[Assistant] Yeah, yeah, it's like, like in the early days of the UFC and then like the really good fighters came in and you're like, you're doing a totally, you are playing a different sport.


[User] Please transcribe this text

[Assistant] No, not really, but, but in the sense that like, if you took like whoever the champion is today and you fought them against someone who fought ten years ago, they would destroy them.


[User] Please transcribe this text

[Assistant] Right, yeah, like, I guess what you would say is that early, early UFC, even though the whole point is to be multi-dimensional, it was still really one-dimensional. Like, people would be


[User] Please transcribe this text

[Assistant] And I imagine that'll happen with YouTube because a big part of what fueled it in the UFC was like, it's like, oh, I could make a lot of money doing this. Like, okay, I'm not going to be a professional soccer player. I'm not going to be a professional whatever. Like this is where it is.


[User] Please transcribe this text

[Assistant] And I wonder, that's probably the same as all extreme sports where it's like, I remember when I was a kid like, it's like, oh that guy did like a 720 on a snowboard and now that's like nothing. Oh yeaah.


[User] Please transcribe this text

[Assistant] In retrospect, it can be kind of like, it's like this was the moment or whatever. And so like for people who haven't done or are thinking about doing it, like if you sort of like look for that as that


[User] Please transcribe this text

[Assistant] When really it's like, uh, like I believe like epiphanies are bullshit. Like people go like, oh, I just want to like know what I want to do. Or like they're waiting for that moment where their whole life changes. And like it really wasn't like that. I mean, so, so it's like, I dropped out of college when I was 19 or like,


[User] Please transcribe this text

[Assistant] Basically, or even that, so I say I dropped out of college when I was 19, but really it's like I moved to LA when I was 19, and then I dropped out when I was 20, but like, I wasn't going to school because it was summer, so I can like add in it, like, I can, I can do the math to make it seem more dramatic than it actually was.


[User] Please transcribe this text

[Assistant] And, and I'd always sort of thought that I might not finish school if stuff started going well, but it wasn't until they sort of...


[User] Please transcribe this text

[Assistant] The calculation I ended up doing was, okay, so I have this management agency I'm working for, I'm working for this other author, Tucker Max, and then I had a chance to be Robert Greene, who wrote the 48 Laws of Power, I had a chance to be his research assistant. And I was like, okay, I'm going to school, I've got like a year and a half left.


[User] Please transcribe this text

[Assistant] If I, if, let's say I never met these people, but the day I graduated, I got a job offer from all of these people, or just one of these people, I would have said, okay, college was worth it to me. So why, why am I going to say no to that stuff now?


[User] Please transcribe this text

[Assistant] And then go back to school and then hope that I get lucky again. So like, that's the moment, but that moment only happened because I randomly sent an email to this person and then they asked me to do something and I did a pretty good job and then, you know, I emailed this other person.


[User] Please transcribe this text

[Assistant] The one moment is really if you, if you start to dissect it, a series of much smaller and I think much more innocuous moments than people think. It's like,


[User] Please transcribe this text

[Assistant] You just put yourself out. Like, you know, it's like, it's that decision like, hey, I could send this email or I could go back to watching TV. And I decided to send the email and that specific email happened to work.


[User] Please transcribe this text

[Assistant] But like, if it hadn't worked, I would've done something else. You know what I mean?


[User] Please transcribe this text

[Assistant] I would, and I would, I think what people don't realize about it is one, uhm, like 90% of the time it failed. Like you just don't, you don't hear back, you get nothing.


[User] Please transcribe this text

[Assistant] Led to some crazy stuff, but it was like, oh wait, like he's an NFL coach cause he


[User] Please transcribe this text

[Assistant] Oh yea, like, like when people are like, oh, like how have you accomplished this by your age? Like what I, I tell them like, it's cause I started when I was 18, like I have, I've been doing this for, there's not a lot of 28 year olds who have been doing this for 10 years. Right. And I, I, I feel like it's been a lot longer than 10 years, cause I did so much at the same time, really early in my career.


[User] Please transcribe this text

[Assistant] But it was that I didn't wait until after I graduated from college.


[User] Please transcribe this text

[Assistant] So I didn't wait until I was, instead of waiting until I was 21, I did it at 18 or 17 even and so I was just 3 years ahead of people and people don't understand how this stuff accumulates over time. So it's like by the time I was 21, I wasn't like a little bit ahead of where I was. I was way ahead.


[User] Please transcribe this text

[Assistant] They say compounding interest is the most powerful force on earth. And it's not just financial interest like in a bank account. Cumulative advantage applies to all things. Malcolm Gladwell talks about this.


[User] Please transcribe this text

[Assistant] The reason that most hockey players are born in this month is because they get to start the season a tiny bit earlier than part of people who are born in that year.


[User] Please transcribe this text

[Assistant] That's just, that is enough to make like a statistically significant difference in like the pro leagues. Like being born in February instead of being born in November gives you a like,


[User] Please transcribe this text

[Assistant] Massive advantage over people. And so obviously you can't control that, but you can control how early you started something and how often you put yourself out there.


[User] Please transcribe this text

[Assistant] I mean, so I started, Casey says this where he's like, you know, cause he has a great article that's like, uhm,


[User] Please transcribe this text

[Assistant] Today I graduated from high school, which was June 2005, and I got my first check for writing. I signed my first book deal in...


[User] Please transcribe this text

[Assistant] Uh, November of 2011, I didn't get paid for it until 2012 and the book didn't come out until July 2012. So that's like 6 or 7 years of writing almost every day. For free. For free.


[User] Please transcribe this text

[Assistant] And, and obviously there were some like breaks, you know, it's like, oh, I got picked up on this site, or I got, like, there was moments there, it wasn't just like, you know, six years of, like, bullshit slog. There were benefits along the way. Yeah, but it was, it,


[User] Please transcribe this text

[Assistant] I did it for, you know, half a decade before I got paid for it and then now I get paid a lot. Like, it works really well, but like,


[User] Please transcribe this text

[Assistant] So it's not about paying dues, but it's about putting in the hours, and you have to put in a lot of hours, so the sooner you start it, the sooner the dividends will pay. But people wait around for some perfect scenario to start, and they don't realize that that's not really how it works.


[User] Please transcribe this text

[Assistant] Uhm, so, it's funny, so I worked right down the street, uh, on 6th and 7th and Alameda at the American Barrel Factory.


[User] Please transcribe this text

[Assistant] Yeah, so I was working at American Apparel, uhm, and they were just this controversial company, uhm, we were always getting in trouble, and so I remember, uhm, Dove, who's the founder, was like, uhm, he just asked me to do, like, some research. He was like, is this, like, unusual? Is this, like, uhm,


[User] Please transcribe this text

[Assistant] Like why are we so con- like why are we always getting in trouble? Like why is the media system sort of unfairly attacking us? Or that's what we believed at the time. And so uhm, I was like, why don't I sort of study like how media has always been? And I ended up finding this book by Uptons and Clare called The Brass Check.


[User] Please transcribe this text

[Assistant] Which is now actually the name of my marketing company, but uhm, called Brash Check. He wrote this, after he wrote The Jungle, Upton Sinclair wrote this expose of the media system in like 1915 or something about how just fucked up


[User] Please transcribe this text

[Assistant] And they hadn't, and so I, I, cause I'd worked with authors, I was like, maybe I could, it was, it was, I always wanted to be a writer and I'd had some interest from people from my site in doing a book about


[User] Please transcribe this text

[Assistant] Something I later wrote a book about, but it was the first idea, first and only idea I'd had up until that point about


[User] Please transcribe this text

[Assistant] Like for a book that I felt was actually viable. Like I was like, this is a good idea for a book. No one has done this. I, I, it was like, I know something about this.


[User] Please transcribe this text

[Assistant] You know, lighting my career on fire. I didn't know if I was ruining like all the work that I'd put in, but I just knew I really wanted to write this book.


[User] Please transcribe this text

[Assistant] And uh, I wanted to, I wanted it to be fundamental, like I've read those hundred marketing books too. And I felt like they were dishonest or lacking in some way. And so I wanted to write something that was not like them at all. And that's ended up what, that's what the book ended up


[User] Please transcribe this text

[Assistant] Uhm, I mean like I wasn't like a hermit or anything, but like I very much, like I could, a couple things, so uhm, I love Los Angeles, I've lived here for five or six years, but I, and, but I felt like if I stopped working in America,


[User] Please transcribe this text

[Assistant] I felt like if I stayed in the same town, but I was just working less, I wouldn't actually write the book. Like Robert Greene talks about this idea of like a death ground, like the idea that like, you know, Cortez like burning the ship so the crew can't go back home. So for me, there was some element of like, okay,


[User] Please transcribe this text

[Assistant] I actually have to make a decision that this is like, I have to go all in on this thing. So that was a big part of it. And then the other thing when I was thinking about where I wanted to go all in.


[User] Please transcribe this text

[Assistant] Uhm, I felt like living in New York or San Francisco or some other city other than LA would just have too many distractions. So I moved to New Orleans and that's where I wrote it, which was very nice in that, like, nobody gave a shit.


[User] Please transcribe this text

[Assistant] About me or the book or media, like all my, I remember after the


[User] Please transcribe this text

[Assistant] After my book announcement came out, like after I'd sold it, all the people that I knew there were like, oh, we didn't know you were writing a book. And I was like, what did you think that I was doing? They're like, we just thought you didn't have a job. Like it wasn't like, which I never could have got away with with my friends in LA.


[User] Please transcribe this text

[Assistant] So it was just like very, very different than what I was writing about, which allowed me to focus like totally on it.


[User] Please transcribe this text

[Assistant] One, I think most marketing books are boring and I think all media books are super fucking boring. So I wanted to write a book that was like very much like aggressive and


[User] Please transcribe this text

[Assistant] There's a bit of marketing baked into it, right? Like, like it's deliberately provocative from the title to the cover to all this stuff. So that's part of it.


[User] Please transcribe this text

[Assistant] But like, when I wrote the proposal, I was like, I'm not just writing a book about a thing. I want this book to prove what the book is about. Right. So like I did like a number of like crazy stunts to like, like I


[User] Please transcribe this text

[Assistant] I like, I like this idea of like Babe Ruth like being so confident in his hitting ability that he can like call out where he's gonna hit the ball. And so I kinda wanted to do that with the book. So like everything that happened, almost everything that happened with the book,


[User] Please transcribe this text

[Assistant] If you look at the book proposal, uhm, which I actually I think leaked afterwards, uhm, is like laid out in the book, I was like, I'm gonna piss people off, I'm gonna do this stunt, I'm gonna do this stunt, I'm gonna leak this fake press release that says how much the advance was, like I'm gonna do all this crazy shit, and,


[User] Please transcribe this text

[Assistant] Yeah, like if you read the, if you, if you read the up, like the paperback hat, like there's a hardcover and then the paperback comes out like a year later. I sort of laid out all this, like I lay out exactly how it worked, but like,


[User] Please transcribe this text

[Assistant] So like, uh, I got an advance for the book, which was like a good amount of money, and then I doubled it and put out a press release and said that's how much I got. Right. And then, uhm,


[User] Please transcribe this text

[Assistant] Of course like Gokker picked, er, some, some blog picked that up.


[User] Please transcribe this text

[Assistant] And then I emailed Gawker and I was like, how could Ryan have gotten a half a million dollars for a book deal? I pretended to be like some fake person in publishing. I was like, how could Ryan have gotten a half a million dollars for this book? It must be like a celebrity tell-all about his clients. And then, like, I'm not joking, like,


[User] Please transcribe this text

[Assistant] Ten minutes later, Gawker wrote a story, like, is this the first, like, American apparel tell-all? Like, Ryan just sold a half, like,


[User] Please transcribe this text

[Assistant] They took what I, what I said like hook line and sinker and like, I mean that post is still up. Like, it's in the book outlining exactly how this happened and the post is still up. Like, and, and I think that's sort of my point. It's, it's not that like this is easy and you can do this. It's like, hey dude, like this is how your sausage is made. Like maybe you should stop eating it. Right.


[User] Please transcribe this text

[Assistant] But people don't. I mean, and I, like, I check, like, here's what's crazy. It's like, I know, I've been on Gawker for fake things that I leaked myself. Right. And then when I'm bored, I pull it up and I read it, and I form opinions about the people that they're writing about, even though I know that it's not true.


[User] Please transcribe this text

[Assistant] My answer to that sort of like depends on my mood. Like sometimes I'm like, hey, like, you know, people know and like, you know,


[User] Please transcribe this text

[Assistant] This was helpful, and then other times, I'm like, it'll never fucking change, and in some ways, it's just like,


[User] Please transcribe this text

[Assistant] Now that it's out in the open, they can, but they still do it. It's almost like worse. You know what I mean? Like they're, it's so shameless to me sometimes that it's hard for me to stomach. So I don't know. I, the other interesting thing I like, I deliberately wrote the book like, I mean, so my opinions are very clear, which is that like this media system is hopelessly corrupt. Um,


[User] Please transcribe this text

[Assistant] But then, like, I wasn't gonna, nobody wants to buy a book that's like, here, don't do these things. Right? Right?


[User] Please transcribe this text

[Assistant] Yeaah, and, and so like, I mean I can't like get on my high horse, cause like I, like I'll take, I'll take the money from you, like I say this a lot in the book, like, you know, this is what's in the book, like do with it what you want, uhm, so I'm not like entirely innocent in the, in the, you know, problems as well.


[User] Please transcribe this text

[Assistant] Yeah, so the sto- but the stoicism book I actually sold, like, the second week after Trust Me I'm Lying came out. Okay. Uhm, so like I, from day one,


[User] Please transcribe this text

[Assistant] I was, I already knew I was, and I actually got an offer, I was like 22, 23 to do a book about stoicism, and I passed on it, uhm, cause I didn't think I was ready for it, so, but I,


[User] Please transcribe this text

[Assistant] The opposite has happened, so uhm, I was ready to go in a different direction. I, I think like part of, I mean this is marketing as well, it's like, you should ne-, your next move should never be the one that people expect from you. Right. Uhm, and so I've tried to think about that in my own career.


[User] Please transcribe this text

[Assistant] Instead of doing what the natural extension of this thing is, it should be a radical departure instead.


[User] Please transcribe this text

[Assistant] Well so like the nice part about my career since I didn't implode my marketing business is that, well a couple things. So one, like, I remember when Trust Me I'm Lying came out, people were like, oh he's just writing this book for the money, you know, like,


[User] Please transcribe this text

[Assistant] And, and it was like, I don't think you understand the economics of publishing here, uhm, because nobody writes a book to get rich, like it's just not, this is not where the money is.


[User] Please transcribe this text

[Assistant] Yeah, it's like, like the career that I was risking.


[User] Please transcribe this text

[Assistant] Was far more valuable than whatever renumeration I was getting from like a book deal.


[User] Please transcribe this text

[Assistant] But because my marketing career didn't implode, ironically, I've been able to make, like, when I decided to do a stoicism, my next book was about stoicism, or the one I sold was,


[User] Please transcribe this text

[Assistant] I knew that it was the right decision and ultimately the book sold a lot more than the first book.


[User] Please transcribe this text

[Assistant] Right, so like, because my, my marketing career and my business and the consulting that I do is, is fairly, you know, successful, I can say, no, this is the book that I'm gonna write and I'm gonna write it in such a way that I think is setting it up for the best long-term success versus like,


[User] Please transcribe this text

[Assistant] Yeah, which is, which is, I mean it's, like if you were writing to live, you have to become a very different kind of writer.


[User] Please transcribe this text

[Assistant] I would say it's poison for writing in general, like bloggers have to wake up every day and even like, I bet your, I bet the correlation between your favorite slash best episodes of your podcast and the amount of views they've gotten is nowhere near one to one.


[User] Please transcribe this text

[Assistant] Right, and, and over time, like, and over time, if you are making your, like, if you, if you were to say like, I don't care what the show is, I'm gonna let the, the views determine which directions I go in.


[User] Please transcribe this text

[Assistant] Even as your popularity is rising, you know? And so I think uhm, I, I, it's, it's freed me up to say like, I don't care how many views this does, I, I certainly care how many copies the book sells to a certain point, but I'm not saying like, like,


[User] Please transcribe this text

[Assistant] Like my first book hit the bestseller list, Obstacle, which is my stoicism book, did not.


[User] Please transcribe this text

[Assistant] But it's ultimately sold, you know, three or four times as many copies and had significantly more impact because I was able to think like, okay, how do I make, how do I make a book that spreads by word of mouth rather than my first book was, which was like,


[User] Please transcribe this text

[Assistant] How do you make a book that spreads by notoriety and attention? One is much more difficult and requires constant investment and the other sort of sells itself.


[User] Please transcribe this text

[Assistant] No, because like I'd always done more, I'd always done more than one thing. Like, like when I talk to writers and all they are is writers, uhm, I, I honestly, like it's hard for me to, like when they, I don't know how, what they do all day, right?


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[Assistant] You can't, like I can write like three or four, like if I wrote for four hours, it's because like I'm either like deep in editing something or it's like some freak occurrence. Like I can do like two, three hours maybe. So it's like I get up at, like let's say I start writing at eight, by like ten or eleven, I'm done.


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[Assistant] What am I gonna do the rest of the day? I mean, I guess I could hang out, but like, the way I put it is like, uhm,


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[Assistant] Both a fulfilling artistic career and then a financially lucrative, stimulating, exciting, challenging, you know, sort of entrepreneurial career at the same time. And they, instead of conflicting with each other, they balance each other out.


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[Assistant] Yeah, I mean, it's sort of on purpose, if only because like, uhm, I like to choose my clients rather than like having to deal with a lot of sort of incoming stuff.


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[Assistant] Well, it's, it's just like if you, if you don't need business, selling yourself is not only, um,


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[Assistant] We sort of see ourselves as a, as like a creative advisory. So it's, the company is four partners.


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[Assistant] Uhm, all of which I think are equally brilliant, either as writers, uhm, sort of creative thinkers, or strategists, and then we, uhm, so like, let's say a well-known individual comes to us and they want to write a book.


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[Assistant] We can sketch out what that book would be, what its best path to publication would be, uhm, we could write it, we could write it with them, we could write it for them, we could edit what they've written, we could sell it to a traditional publisher.


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[Assistant] Uhm, we could market it, uhm, and we could help them build sort of like ancillary products off the backend. Right. Or if like, uhm, you want, you didn't have this show, but you're like, hey, I have this really cool brand. What should I do with it? We might be talking about like what a show would look like and sketching that out creatively.


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[Assistant] Uhm, or uhm, you know, like, a big company will come to us and say, like, we want to make, uhm, we want to build out, like, an editorial operation, or we want to build out, uhm, courses, or stuff like that. So, it's, it's uhm,


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[Assistant] It's, it's much more on the sort of consulting and advising side.


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[Assistant] Uhm, except for when it comes to books. We do like a lot of ghost writing, co-writing, editing, uhm, you know, proposal writing, that sort of stuff.


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[Assistant] Probably the biggest book, non-memoir, ever published by someone in hip-hop, right? And I think it's an amazing book. Biggest in terms of sales? Biggest in terms of sales and impact, right?


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[Assistant] It's really good. If you like hip hop, you would really like it. Uhm, and it, I would say unlike Robert's other books, it's more of a book that you read one time and you like leave with a different understanding about like how to think about life, whereas like his other books are these sort of like


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[Assistant] Totally, totally, I had the same reaction. Uhm, so anyways, that agent approached me, uhm, obviously I'm a big Cash Money fan, and they were thinking about doing a business book.


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[Assistant] Uhm, and so, uh, we, we, we ended up working on the book and like part of it is written, but they've just been so busy that it sort of fell off the radar. I would obviously start it again in two seconds.


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[Assistant] But it's just sort of, I mean, I think their story is so fascinating because unlike essentially every other entrepreneur in hip hop, they made all their money in music. Right. Uhm, like, and they made it all because, uh,


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[Assistant] Uh, Def Jam sold, uhm, like Bad Boy was like an imprint on another label. All the other labels sold at one point or another.


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[Assistant] Right at there, right as they were sort of catching fire, all the labels came, tried to acquire cash money. Cash money instead signed a distribution deal with Universal Records and took a 30 million dollar advance on royalties. Uhm, but they make like 85%


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[Assistant] Every sale and they own the masters for all their artists. So it's like probably the most valuable publishing archive in hip hop.


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[Assistant] And I think, so they signed that deal in like 96, 97, and they sold like,


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[Assistant] 3 quarters of a billion songs. Like some absurd number, right? And basically dominated the church for 20 years. So it's just this crazy story. I think they're brilliant businessmen. Because it's Birdman and his brother Slim that run the label.


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[Assistant] It was not at a Starbucks. Uh, I think if I recall correctly, he was getting his hair cut. He was like, Barbara came and we talked while he sort of pulled this like ultimate power move, like getting his hair cut.


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[Assistant] And so I was like this fish out of water, but I think we got along pretty well. It's just, I don't know, it's just a weird scheduling thing. I'm working on another book with another hip hop artist who I can't talk about, but I think, I think that space, uhm,


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[Assistant] I don't know if it's like racism or ignorance or uhm,


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[Assistant] You know, maybe that it just hasn't got there yet, but like, I don't think these guys have gotten enough credit as businessmen. Um, right. There's a great book called Empire about Jay Z written by Zach O'Malley Greenberg, who, um, who's like a Forbes reporter, um, which is maybe the only other book that I've ever read that really gave like,


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[Assistant] A hip hop entrepreneur, like enough credit for like just how smart they are.


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[Assistant] I mean they got me into reading, but like, uh,


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[Assistant] Like, just like, hey, like you might like these Western, like it wasn't like my parents were like, oh, you gotta read the class. They just got me into reading. And so I would say I was probably like an above average reader until maybe end of high school, first year of college. And then I just sorta got crazy. Like I remember when I lived downtown, I had


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[Assistant] So it's just been, I mean, again, it's been 10 plus years of that. Right. And it adds up.


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[Assistant] Uhm, well I would say, okay, so I don't think I've ever met a single person, a single really successful person who doesn't read a lot. Right. Not like a successful person who used to read a lot, but like even Birdman and Slim listen to audiobooks when they travel. Really? Like it's just a thing, like I would say almost


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[Assistant] Every successful person I've ever met is a big reader.


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[Assistant] Obviously I think about that, but as you, as you get busier, it becomes, it becomes not, not just harder to read to find the time, but I say more dangerously, because I love reading, it becomes harder to find the


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[Assistant] I mean, I think it's like all things in life. You can get stuck in your comfort zone and, uhm,


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[Assistant] I go back and forth on it. It's like, should I read a business book because it would help me with my business or?


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[Assistant] Uhm, should I, and, and, like, am I not doing that in favor of reading, like, books that I like? Like, I don't like reading business books, they don't interest me that much, but would they actually make me better at what I do? So I'm sort of torn that way. Or is it, uhm,


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[Assistant] And am I reading the books that I'm reading because, like, they're comfortable to me even though they're, you know, maybe not comfortable to the average person, but uhm,


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[Assistant] Or am I supposed to be reading these obscure or unusual or weird books and that's where you learn stuff? I don't know, sometimes I feel like maybe what I'm reading is interesting for like dinner trivia conversations only, which is not, you know, not exactly a great use of your time.


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[Assistant] Yeah, yeah, I mean I do, I do, I'm, I'm wondering, you know, am I reading this because, uh, am I, am I gonna, I always, like,


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[Assistant] What am I gonna do with this information? Is what I'm thinking. And like, it doesn't mean like how am I gonna make money from this information, but it's like, is this information actually gonna make my life better? Or more importantly, is it gonna make me a better person? And...


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[Assistant] You know, like, I read this really interesting, I'll give you this though, I read this really interesting book about this guy who became like a buffalo rancher. And so then I was like super interested in buffalo, this was like last week. And then, so I bought all these other books about like buffalo, and then I'm like,


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[Assistant] You know, I'm like three books in on this and it's like, I'm not a buffalo rancher, like I'm not ever gonna own buffalo probably.


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[Assistant] Like I might as well be watching TV. It would take less time. You know what I mean? And so that's what I think about. For me it's less like really obscure things and more like I'm nerding out about something and there's only so much time in the day and like there's so many other things that I told myself I need to read or I should read and I'm like I'm not doing what I'm supposed to be doing.


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[Assistant] I think I used to, uhm, I would say I don't read as much, I used to read like every day, like all the time. Now I read more in like spurts, as I've gotten older and busier I read in spurts. So as I travel I read, like I'm flying to Hawaii tomorrow and I'm going to be gone for a week, I'll probably read like


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[Assistant] Six books in seven days or something, and then I might not read for a week.


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[Assistant] I think that sort of changed it a little bit for me. Uhm, and I've only recently started listening to podcasts because I've got a bit of a commute now.


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[Assistant] I would say the two things I don't do that save me a ton of time is, uhm,


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[Assistant] Well maybe three. I don't have, I have like very few apps on my phone, I have no games of any kind, and I don't play video games of any kind either. So like that form of, that is all dedicated to Dream, but I watch plenty of TV, I watch movies, I hang out, like I dick around. I'm not just, I'm not like,


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[Assistant] It's not, it's not as unbalanced as people, people who don't read assume that it has to be.


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[Assistant] Yeah, the thing that people think that people who read a lot speed read, and it's not that you speed read, it's that when you read a lot, you get smarter and you're able to read faster because you can skip over things that you already know. Right. Uhm, and so, especially if you tend to read around certain topics.


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[Assistant] You read a book about the Civil War, you know nothing about the Civil War, it's gonna take forever. Your 20th book about the Civil War, you're going through it because you know all the names, you know the background, you've covered a lot of this ground before. And so you're able to pick up speed the more you focus on it.


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[Assistant] And this goes to what we opened with, which is the sooner you start that, the sooner you'll start to see, you're not going to see those returns tomorrow.


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[Assistant] I'd rather, uh, I'd rather do five years from now than, uh, you know, five years from now plus a week.


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[Assistant] I, I tend to, like, usually people don't just go like, hey, what books I should read. It's like, hey, I'm trying to do X. So like, if someone was like, hey, I'm trying to do, I think Mastery is like a great pick. Um, and it's like a flawless book. Um, I, I always recommend Meditations of Marcus Aurelius, which is my sort of famous book. Not my favorite, my.


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[Assistant] Yeaah, that's an interesting book. Uhm, I like a lot of biographies. Uhm, there's a good one of, of Theodore Roosevelt called The Rise of Theodore Roosevelt. Titan, uh, which is a biography of Johnny Rockefeller is really good.


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[Assistant] A 900 page book. I like the, uhm, I always try to think about the books that other people told me I should read when I was young. Uhm, The Power Broker by Robert Caro is fucking amazing. Again, also like an 1100 page book.


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[Assistant] These are books that you should read when you're young because you have the energy and the time to get through an 1100 page book in a way where it's like if you're a dad or a mom and you've got two kids like


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[Assistant] You know, you're trying to read this 20 pages before you go to sleep.


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[Assistant] It's gonna take you three years to read this book. Like, read it in college when you have nothing going on.


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[Assistant] Uhm, so I've, a bunch of my friends have had kids and they told me it's this weird productivity advice because it cuts out all the inessential shit. Right. Right? You're just like, the most important thing I can be doing with my time is to


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[Assistant] It's like, I love, like, so the nice part about having two sort of career paths, right, is that, uhm,


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[Assistant] I would rather be writing, so it makes it easier for me to say no to things that are not actually that good or fun. Uhm, so, but it, uhm, Casey has this great line where he talks about like, if you wanna figure out what you wanna do with your life,


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[Assistant] Go do what you really don't wanna do. Right. And it'll make you think, you'll be so miserable it'll force you to figure out what you want.


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[Assistant] Uhm, having made a lot of mistakes with my company and worked on a lot of projects that I can't believe that I said yes to or I can't, like the math just totally didn't work out. It makes it easy for me to say like,


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[Assistant] No, I don't want to do that. I would rather sit at my house.


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[Assistant] As soon as you do that, like as soon as you start hiring employees and uhm, you know, maybe you get an office space or you, you know, you do all this stuff, all of a sudden you have to start taking on work just to cover your nut. Right? Right.


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[Assistant] And the bigger that nut grows, the more work you're doing just to get back. So it's, uh, do you know what the red queen effect is? It's from Alice in Wonderland. It's this idea of like running faster and faster to stay in the same place. And so it was this idea of like, holy shit, like I did all this work to get back to zero.


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[Assistant] So it's like, I'm doing, let's say I'm doing twice as much work to make the same amount of money.


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[Assistant] But I'd rather be writing, so it's like I should be, it crystallized for me.


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[Assistant] Having gone down the wrong road just long enough that I was unhappy, but before I was like miserable, before I blew up my marriage or friendships and stuff, we were able to say like, this is not what we want and we were able to back it off, but I was able to see like, uhm, you know, I would rather


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[Assistant] It makes the most sense for my personal happiness and my personal success to try to make as much money as possible for as least amount of time commitment as possible so I can write as much as possible versus trying to, you know, make as much money as possible however possible, right? Right. And so, sometimes you got to do the wrong thing to,


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[Assistant] Like you gotta touch the stove and go like, this is really hot. I don't want to do this ever again. Right. And so I sort of pivoted, you know, my business and it was like, they say like, you know, it's not a principle till it costs you money. Like we had one of the other partners went off, started a different company and has made, you know, has done very well for himself. And, you know, we've,


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[Assistant] We've passed on a lot of projects that went on to do like pretty well. And so like, you, you see, like,


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[Assistant] There's a cost. So like, having the life you want, there's a cost. And you gotta be ready to pay that cost. And the worst thing you can do is try to have like,


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[Assistant] To try to have your cake and eat it too, right? To try to have the life you want while doing the things you don't. It just doesn't work.


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[Assistant] Uhm, I don't totally remember that, but I'll, I'll say this. So I remember, I was 19 years old, I was living in Riverside, California, I was going to college, and I read meditations. I got recommended the book by, you know, this really smart person I admired. And book, book five of meditations, meditation number one.


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[Assistant] It's this weird sort of dialogue with himself where he goes like, at dawn when you awake,


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[Assistant] Uhm, and you don't want to get out of bed, tell yourself, like, I'm a human being, this is what I was meant to do, like, blah, blah, blah, and you're like, but it's warm in here, and he's like, well, were you born to just lay under the covers and be warm? Uhm, you know, like, you've hit your limit on sleeping, you gotta, basically it's this very motivational,


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[Assistant] Yeah, it's great. And so I printed it out. I put it on my desk and I would look at it every single day. Uhm, obviously after I got out of bed, but it was just a really good reminder. Although I would say like, you know, what impacts you when you're 19 is like maybe not what you need when you're 28 or 29. Now I feel like I need less like a kick in the ass and more like,


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[Assistant] It's even, it's not about enjoying yourself, it's more just like, hey, is this like, is this worth getting upset about? Is this important?


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[Assistant] What's so great about meditations and all the stoke philosophers is that it's, it's, it's, it's true self help, right? It's like a smart person putting down a reminder or a way of thinking about things like a little bit, a little exercise for like handling part of the difficulties of life. Right.


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[Assistant] Uh, you read, different ones strike you different times that you read them. And, and, you know, what I needed, what a 19 year old, uhm, whose ambitious needs to read.


[User] Please transcribe this text

[Assistant] Uhm, you know, is different than what, uh, a still ambitious but somewhat accomplished 28 year old needs to read, who's married and maybe thinking about starting a fa- like I need


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[Assistant] I need less like drive and more perspective, let's say. So uhm, I just feel like there's so much there. Uhm, but you gotta be evaluating, you know, what you, like,


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[Assistant] Uhm, and I actually talk about this a little bit in my next book, which doesn't come out until June, but uhm, I spent last summer


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[Assistant] In LA, even though I, like, I lived in Texas, I had the life that I wanted, I'd become a writer, I'd accomplish all the things that I'd sought out to do, uhm, but as American Apparel sort of went into its, uhm, difficult, chaotic period here over the last year, I sort of got called back.


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[Assistant] Uhm, and I got hired by the board and the interim CEO to like do some consulting and advising and I remember I woke up one day


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[Assistant] Uhm, at some like Airbnb, I might have been staying at the athletic club or some Airbnb in Silverlake, I forget where it was, but I woke up and I was like,


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[Assistant] I had that sort of discu- that, that exact Mark Surrealist thing we were just talking about, but it was like, it's 8am, like, I gotta get to the office. And I was like, why? Like, why do I have to get, like, I, I always wanted to be a writer, I accomplished this thing, I, I can make a living being a writer, I have a home.


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[Assistant] I haven't been there in weeks, like why am I here? And, and I was like, I was here because like I just said yes and I didn't think about like, I didn't, I didn't actually


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[Assistant] Way like the pros and cons of this scenario. And again, it's like sometimes you gotta do what you don't wanna do to figure out what you wanna do, but it was like,


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[Assistant] I, I'd sort of distanced myself from a lot of things and I'd gotten, gotten my life in a good place and then someone called me and offered me money on the phone and I said yes. Because it's so hard to say, like, it's so hard to


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[Assistant] To say no to stuff, like especially if you're like a do- it's so hard to say like-


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[Assistant] I wanna do this, but I also wanna do that. I have to choose. It's easy to say like, I'm gonna try to do both at the same time. And I said yes to both. Like...


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[Assistant] I don't, I don't think I've ever like quit anything. Like I've just added new stuff. Right. And so for me that certainly has added up over time to an unsustainable load.


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[Assistant] Right outside Sacramento, like in a suburb, which in Sacramento is like a not a great place. Right. Uh, I mean, it's perfectly safe and everything, but it's very boring. Yes. And so all I wanted to do was move to LA. That's all, that was my dream. So I moved to LA, I lived here, and then, uhm,


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[Assistant] You know, I, I feel like I did what I set out to do and, and I, then I just decided I wanted to live in the South, so I moved to New Orleans. And then, then sort of, you know, this is a trend in my life.


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[Assistant] Oh, I'm in publishing now. I should do what people in publishing do, so I moved to New York. I hated it. Uhm, I feel like, so I live right outside Austin. I lived in Austin for a little bit, but I have a farm right outside Austin. Uhm, I...


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[Assistant] I just love it. It's like the, it's the combination of all of the things that I like in a city. Uhm, it's just enough stimulus that I'm excited and not so much that I'm, uhm, like I felt like in New York I felt bad that I had to say no to stuff all the time or that I couldn't say no and that was really bad for me personally, so.


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[Assistant] I mean, Texas is amazing, it's super cheap, uh, there's no taxes, which is great, you can own as many guns as you want, you know. So you're into guns, I didn't know that. I'm not into guns, I'm just saying. So it's nice to know. Like, the house that I bought has a gun vault, like it came with a vault for guns, so it's like, I mean, I live on a farm, like I can shoot, we have cattle, it's really cool.


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[Assistant] The only other po- like, my- I love downtown Los Angeles though, like, uh, I think the Los Angeles That's A Lot Of Club is like one of-


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[Assistant] I mean people used to live there, they used to, like Charlie Chaplin lived there and stuff, uh, but uh, it's just a hotel now.


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[Assistant] I never wrote in LA, but uhm, it's definitely easier than New York. Okay. I would, Austin is, when you're picking, so it's weird, like if you decide you don't want to live in San Francisco, New York or LA, you're basically just picking random cities at that point, right? Right. Uhm, you're not, it's about where you want to live rather than where you sort of have to live.


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[Assistant] I really like Austin because, uh, it's got all the sort of cultural stuff that you want in a certain city, like a New Orleans or a Nashville, uhm, it's got that sort of thing, but then it's also got like, you know, Whole Foods is, it's got a bunch of big, innovative companies that are doing interesting things, so there's enough


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[Assistant] I'll give you an example. When I lived in New Orleans, it was great. I loved living there, but the only reason that anyone I would know would ever be in town was for like a bachelor party, which is not a good reason to hang out with someone.


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[Assistant] Austin has conferences and people come there for business. It's, it's got enough pass through traffic that that can be really stimulated while I'm there.


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[Assistant] And then I travel a lot anyway, so I'm, I'm zipping around all the time.


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[Assistant] Uh, I have, but I feel like, uhm, I think going to what we're saying, you gotta do what you're good at. And I don't think I would be, I don't think I would be great at doing a podcast. I like being on them. I don't think I would be great at doing them. So I think it's better to stick to what I'm good at.


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[Assistant] Critical thing on writing is like having something to say, not like writing. And so I think, uhm,


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[Assistant] It, it, it goes to your personality and what you have time for and what your interest is. You gotta let that determine what you say yes and no to, not like, hey, other people are making a lot of money doing this or whatever. Like, that tends not to work.


[User] Please transcribe this text

[Assistant] Uhm, I guess you gotta ask yourself like who you're trying to reach and how many people you really need to reach. Right. Uhm, and that answer is different for every person.


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[Assistant] I tend to find like what I care about and what I have to say books are very well suited for. Uhm, but I also write, you know, two or three times a week online, uhm, not in book form, and I reach far more people that way, but they're funneling people towards my books.


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[Assistant] I think one of the things that most creatives are bad at though, they're bad at reaching audiences and so like, you know, like this is where podcasts come in and social media comes in and advertising comes in, all the, I, I think I'm a little more fluent in that stuff than other people so I don't, I don't feel like


[User] Please transcribe this text

[Assistant] I guess my answer would be I don't feel like there's anyone that I'm desperately trying to reach that I'm not currently reaching or I'm not at least on my way to reaching. Right.


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[Assistant] Yeah, so, uh, there's a great line from Oz and Cleon where he's saying, like, basically, the path of any creative person is you say yes to everything until you can say no. Right. And so, uhm, for me, like, uh, the first author I ever worked for was Tucker Maxx, I worked for him for free, uhm, he, and


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[Assistant] My reward for working for him was that he took me out to lunch with Robert Green.


[User] Please transcribe this text

[Assistant] No, no, no, it was just like, hey, when you have someone, I'm sure you have this with your employees or interns, it's like when someone's doing a good job, you're like, what could I do that this person would...


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[Assistant] I would, it's funny, even now, he's like, he, he'll like, sometimes he'll ask me.


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[Assistant] There's this uhm, there was this thing a couple years ago where like, uh, Sheryl Sandberg got in trouble. Uhm, she's the CEO of, of Facebook. She's like a billionaire. She got in trouble because she posted a free internship that she was having. And a bunch of people were like, you're a billionaire, like of course you could get to pay. I had the total opposite attitude because


[User] Please transcribe this text

[Assistant] You're getting, yes you're working for her, but like you're getting free access to her time, like when I was working for Robert, like,


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[Assistant] I was working for him but then also I could call him and ask questions about stuff.


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[Assistant] I see it as them paying me to learn how to do X or to practice X or also


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[Assistant] Y and Z or whatever. So I'm always looking, I'm always looking like how can I get my like educational costs covered or like how can I get my, uhm,


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[Assistant] How can I get my sandbox subsidized? You know what I mean? Right. It's like where it's like, uh, hey, so and so wants to pay me to come speak at this conference, but I also need to have meet with this other person in this city. It's like, oh, you're covering it. Right. You know, it's the same thing, but I try to think about it with education. Right.


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[Assistant] Yeaah, this seems really egotistical, but I actually think it's the opposite of that. Like, all I wanted to do was write a book. Like, that was like my only real goal. And uhm, I wanted to be a writer. And so it's a little strange to have done it.


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[Assistant] Yeah, I guess it's like, like, let's say you take a professional basketball player.


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[Assistant] Like, maybe a couple of them, they're like, I, you know, like, I also want to play baseball. But for most of them, they're like, no, I just want to play in the league as long as humanly possible. And like, to me, writing is as unattainable, to me, as like any other, like, the idea that someone would pay you to write is like so...


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[Assistant] Extraordinary to me, that like, the idea of like, that not being enough is...


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[Assistant] I don't know, maybe, maybe I don't have the ambition for something else, but like, it's like, I just want to do that, and I want to get really, really good at it. So, like, I want to be as good as I could conceivably be at that thing. Uhm, so I guess, like,


[User] Please transcribe this text

[Assistant] The, the, obviously there would be, you could, you could have certain like sales goals or financial goals, but that's not, that's not particularly exciting to me. So for me, it's like, I just want to write like a lot more books and I want them to be better than the other books, than my other books.


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[Assistant] Yeah, yeah, right. You gotta know what you, what you want or what your dream. I think that's the other thing is people don't actually.


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[Assistant] People don't think about what they want their life to be, like, like, I, I had some vision of like, like, I want to wake up and if I have something to say, like, I can say it and people can hear it and if I, there's stuff I want to buy, like, I can buy it and I don't have to


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[Assistant] I don't have to do many things that I don't want to do. Like that was sort of my vision for like what an ideal day looks like.


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[Assistant] And so if you have that, it's much easier to know when you've, if you know what that looks like, it's much easier to know when you have that rather than like blowing past it and then


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[Assistant] Like after like $70,000 a year you start to see diminishing returns on happiness with wealth.


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[Assistant] Well, like, if you don't know that, you blow right past $70,000, you think that, you think it's like a half million, right? And so now, that's, it's a lot harder to make a half million dollars a year than it is to make 70 grand a year. And so if you know what your ideal life looks like, then one, you can know what you actually need to do it, and you won't somehow end up with the opposite of that thing.


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[Assistant] I mean, Robert is one all the time. Like, for me, like,


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[Assistant] All he does is write. Like he doesn't do like a million other things.


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[Assistant] I think Casey, like I haven't known Casey that long, Casey's definitely been a very inspiring person, uhm, for me. Uhm, yeaah, I don't know.


[User] Please transcribe this text

[Assistant] Yeah, yeah, so my next book is coming out in June and it's a sort of a sequel to Stoicism Book, but it's about ego.


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[Assistant] Uhm, which I'm really excited about, and then I've got a couple other projects that I can't really talk about as much, but uhm, I should have, I've got a number of books in the works, so I'm just trying to do what I, you know what I said earlier, I'm trying to write really good books that I'm really proud of that are the best ones that I could possibly do, uhm, and I'm trying to think about


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[Assistant] Right. Especially when you start young, right? Like, there's this, there's sort of two trajectories. There's like, you're either like extro, like, you know, unrealistically like Zuckerberg-esque, successful in your twenties, like it's sort of like, what's that, uh, you know,


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[Assistant] Twenty-five dollars gold. I got it, you sure gotta burn.


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[Assistant] You have a good breakfast? Yeah, I've stirred away a whole skillet full of ham and eggs. Get good.


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[Assistant] By golly, I'll bet that's what it is. Camp meetings. Good day.


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[Assistant] We married in Constantinople. When I left, Gregory followed me here. This morning, we were married.


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[Assistant] We met in Constantinople when I left. Gregory, follow me here. This morning we were married.


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[Assistant] Certainly, sir. And I'll make those arrangements right now.


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[Assistant] I assumed you were after the diamonds. I see. The new passenger has taken them away from you? That would be Mr. Bland. Yeah.


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[Assistant] Will you come on right in here, Marshal, and serve your warrant? Which one of you killed James? I did. And the other one, too.


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[Assistant] Yeah. And now, perhaps it would be better if I talk to the patient alone.


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[Assistant] Now you're doing the right thing. And where do you live? Oh, I don't want to get mixed up in this. I was just waiting for a downtown express, but I'll take a walk home.


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[Assistant] Me too. There's a whole lot riding on this one.


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[Assistant] Later, as Wemek and I left Jagger's house together, I asked him about his employer's housekeeper. He told me that many years before, she had been jealous of her husband and another woman, and had been accused of murdering this woman. Jagger's was her lawyer.


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[Assistant] And at her trial he managed to show that she was not strong enough to kill anyone.


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[Assistant] She was also suspected of killing her three year old daughter, who had disappeared. But because of Jagger's clever arguing, she was judged innocent of murder.


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[Assistant] After the trial, she left her husband and became Jagger's housekeeper.


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[Assistant] It must be hard work for you all cleaning sharks of our size.


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[Assistant] Pretty much. How do you keep it moving? Yeaah, you know, uhm, next level shit.


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[Assistant] I wish I can tell you this greatness.


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[Assistant] You think like the great, I have like the greatest on my album. If you think of the greatest, ever, yeah, on my album.


[User] Please transcribe this text

[Assistant] Little girl, uhm, you talking about like Jay-Z and all.


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[Assistant] Awesome, we just did a show together a couple days ago, day and night.


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[Assistant] You know how we come in, Riff-A-Riff-A-Gang. Shout out to Jay Critch.


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[Assistant] Dex and Critch are examples. They put, uhm, they put J. Critch, you know what I'm saying, top new Soundcloud rappers.


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[Assistant] And we got them labels callin'. Major labels trying to sign big crits. Everyday they callin', you know what I'm sayin'? We just doin' what we do.


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[Assistant] Won't you get to that level where you wanna be on the radio all fucking day?


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[Assistant] Tuesday. Hey, I'll jump into some shit Tuesday, you won't have to hear that shit on the radio every fucking day.


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[Assistant] Wayne, yeaah. He's the greatest, too. I got him on my album.


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[Assistant] You know what I'm saying? But, you know what I'm saying, one of the greatest, another one of the greatest.


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[Assistant] When I drop, you gon' feel an earthquake. Oh shi-


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[Assistant] Nah. You know what? All that shit been, you know what I'm saying, sketching me out. Too much sketchy shit going on.


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[Assistant] I literally used to live in the studio, so like transitioning into like being an assigned artist is like fancy big nice studios, but I was like, I'd rather have a studio in my house, you know what I'm saying?


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[Assistant] When this shit drop, hey look, it's gonna be an earthquake. Tsunami. You know what I'm saying? Like my wrist. Tuesday.


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[Assistant] Bro, you gon' when Tuesday comes, you gon' hit me like, oh, fuckin' shit. You gon' be like, damn, that's what you was talkin' about? Bro, this shit is dumb.


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[Assistant] Next level shit, gang shit, you know he on Interscope 2, there's a whole lot of gang shit going on.


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[Assistant] Hey, you know, uhm, you know what I'm sayin', I'm just gonna put me office in there.


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[Assistant] I'm a radio exec, you know what I'm saying? I have my own label, you know what I'm saying? You feel me? What can I say? It's forever forever. You feel me?


[User] Please transcribe this text

[Assistant] Alright, just got this from my line. You know what I'm sayin'? Just put it down in the mail.


[User] Please transcribe this text

[Assistant] I'm about to go to, uh, Paris in a couple weeks, two weeks. On tour. Uh, come see me on the Hendrix tour of the future. Yeah, that's crazy. New Freeze is gonna be out by then, so.


[User] Please transcribe this text

[Assistant] It's a blessing. I was broke. Ehm, please.


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[Assistant] You know, it's all politics, you feel me? I'm gonna keep doing what I'm doing, but Tuesday?


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[Assistant] I'm taking over their whole social and shit.


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[Assistant] That's why I'm saying you're going to be read about. But shit, you know how fuck with no way to sell, you know what I'm saying? Uhm, shit all be about politics, you know what I'm saying? I'm still getting my money anyway.


[User] Please transcribe this text

[Assistant] Feel like we got like a Billboard cover coming soon. You know what I'm saying? Billboard magazine.


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[Assistant] Me. Dex. Jay. Billboard. Youngest is Dex.


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[Assistant] Yeah, man. No jumper shit. No jumper. You ain't gotta, uh, you ain't do no jumper freestyles.


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[Assistant] Uhm, once you get to a such high status, you know what I'm saying, you can put your cat on the table, you know what I'm saying, or you can get just free clothes for everybody.


[User] Please transcribe this text

[Assistant] I don't even know these days, I'm stroking so many backwards, you know what I'm saying? Catching coming from so many back ends. Tore, between tore, backwards.


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[Assistant] Fucking studio meetings, it's like...


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[Assistant] Who cares about the hair color? Back, back ends, you know, back ends is like the back


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[Assistant] Screw up! Definitely one of my inspirations.


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[Assistant] Hard work, definitely one of the most consistent rappers.


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[Assistant] Tell me, if J.Q. was just in here, he could drop the beat. He should be going dumb. You know what I'm saying? No jumper. You know what I'm saying? I'm a slum. Got a cat on the table. Hey, you know what I'm saying? I feel no cable.


[User] Please transcribe this text

[Assistant] You got cable? No, not now, cause I just moved into the mansion, you know what I'm saying? So, due to the fact I just moved in, but I got, I got a couch though, you know what I'm saying? I got an interior designer. I got an interior design to design for me, cause I ain't got a time.


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[Assistant] You know what I'm sayin'? A.I. You know what I'm sayin'? They gotta shut on. I'm fuckin' with LeBron. 2-3. You know what I'm sayin'?


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[Assistant] Nah man, but it's just, just a blessing man. Everything is just a blessing man. Ain't no scratching man, you know what I'm saying?


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[Assistant] Burp. You know what I'm saying? See ya by then.


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[Assistant] Go read about that shit. Bitch wanna ask, who are, like, who am I? Bitch read about it.


[User] Please transcribe this text

[Assistant] You know what I'm saying? Like, they didn't want to let me, like, I lost my ID, you know what I'm saying? And I was going through the airport and shit, like.


[User] Please transcribe this text

[Assistant] They had like, give me mad questions and shit. And then like, they said I couldn't go through, cause I did it too many times. And then she's like, well how do I know this is you? I said, you can go read about it.


[User] Please transcribe this text

[Assistant] You know what I'm saying? So she read her going red about it and then she let me on the plane.


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[Assistant] It said it worked, you know what I'm saying? So she just read about it, just read about it, you know what I'm saying?


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[Assistant] Nah, I just don't like the environment. It's just wack. I like going to, uhm, you know, shows and shit, but like, you know, I just lean off the part, like, you know what I'm saying? I lean off, lean off the party, you know what I'm saying?


[User] Please transcribe this text

[Assistant] Louis knows, you know what I'm saying? Louis knows when I'm about to jump on Tuesday.


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[Assistant] Legendary, we legendary. You know what I'm saying? These niggas lame, we legendary. You know what I'm saying? No jumper, but I got a jumper. Something about it. Read about it. See about it. Cat on the table. Oh, you can see the cat on the table.


[User] Please transcribe this text

[Assistant] He might be. But we not related. Cause y'all are related to cats, cause y'all pussy.


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[Assistant] Not you. Oh, okay. Damn. Okay. See, I'm looking that way.


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[Assistant] No jumping, you know what I'm saying? Next time we're gonna do a freestyle. For sure. For sure though. Bring Chris with you. I'ma Jay Chris. I'ma bring Dex. We're gonna do a freestyle. All three of us legendary. You know what I'm saying? On that game shit.


[User] Please transcribe this text

[Assistant] Yeah, that shit, that shit, uh, you know what? Might make a skate video and get like some skate checks too, you know what I'm saying? That'd be tight, that'd be tight.


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[Assistant] Yeaah, I think, I think some skate money would definitely be dope. Can we put that on the schedule? Skate money!


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[Assistant] I was playing. Yo, I'm coming out with a skate park, definitely though, seriously.


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[Assistant] Skate shoe, I got my skate team, Miss Forever Skate.


[User] Please transcribe this text

[Assistant] You know what I'm saying? My shoes coming soon. Got some shit.


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[Assistant] Ah, you never know. He said yeaah, San Francisco. Read about that one.


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[Assistant] Very early the next morning, I heard him up and a stir, wandering from one room to another. As soon as Mary came down, I heard the question, Is Miss Eyre here? Then, which room did you put her into? Was it dry? Is she up? Go and ask if she wants anything, and when she will come down. I came down as soon as I thought there was a prospect of breakfast. Entering the room very softly, I had a view of him before he discovered my presence.


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[Assistant] It was mournful indeed to witness the subjugation of that vigorous spirit to a corporeal infirmity. He sat in his chair, still but not at rest, expectant evidently.


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[Assistant] The lines of now habitual sadness marking his strong features.


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[Assistant] It was not himself that could now kindle the lustre of animated expression. He was dependent on another for that office. I had meant to be gay and careless.


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[Assistant] The rain is over and gone, and there is a tender shining after it. You shall have a walk soon.' I had wakened the glow, his features beamed. Oh, you are indeed there, my Skylark. Come to me. You're not gone, not vanished. I heard one of your kind an hour ago, singing high over the wood, but its song had no music for me, any more than the rising sun had raised.


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[Assistant] All the melody on earth is concentrated in my Jane's tongue to my ear. I am glad it is not naturally a silent one. All the sunshine I can feel is in her presence.


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[Assistant] The water stood in my eyes to hear this avowal of his dependence.


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[Assistant] Just as if a royal eagle chained to a perch should be forced to entreat a sparrow to become its purveyor. But I would not be lacrimose.


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[Assistant] I dashed off the salt drops and busied myself with preparing breakfast. Most of the morning was spent in the open air. I led him out of the wet and wild wood into some cheerful fields. I described to him how brilliantly green they were, how the flowers and hedges looked refreshed, how sparklingly blue was the sky.


[User] Please transcribe this text

[Assistant] I sought a seat for him in a hidden and lovely spot, a dry stump of a tree. Nor did I refuse to let him, when seated, place me on his knee. Why should I, when both he and I were happier near than apart? Pilot lay beside us. All was quiet. He broke out suddenly while clasping me in his arms. Cruel, cruel deserter.


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[Assistant] Oh, Jane, what did I feel when I discovered you had fled from Thornfield, and when I could nowhere find you, and after examining your apartment?


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[Assistant] Accertain that you had taken no money, nor anything which could serve as an equivalent.


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[Assistant] The pearl necklace I had given you lay untouched in its little casket. Your trunks were left corded and locked, as they had been prepared for the bridal tour. What could my darling do, I asked, left destitute and penniless? And what did she do? Let me hear now. Thus urged, I began the narrative of my experience for the last year.


[User] Please transcribe this text

[Assistant] I softened considerably what related to the three days of wandering and starvation, because to have told him all would have been to inflict unnecessary pain.


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[Assistant] The little I did say lacerated his faithful heart deeper than I wished.


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[Assistant] I should not have left him thus, he said, without any means of making my way. I should have told him my intention. I should have confided in him. He would never have forced me to be his mistress. Violent as he had seemed in his despair, he in truth loved me far too well and too tenderly to constitute himself my tyrant. He would have given me half his fortune without demanding so much as a kiss in return.


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[Assistant] Rather than I should have flung myself friendless on the wide world. I had endured, he was certain, more than I had confessed to him.


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[Assistant] Well, whatever my sufferings have been, they were very short, I answered.


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[Assistant] And then I proceeded to tell him how I had been received at Moore House, how I had obtained the office of schoolmistress, etc. The accession of fortune, the discovery of my relations, followed in due order. Of course,


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[Assistant] A person whose goodness consists rather in his guiltlessness of vice than his prowess in virtue.


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[Assistant] Break men's hearts and have no mercy. I want my revenge.


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[Assistant] Doesn't sound like the Madeline who had her arms around me a while ago. But I guess you're pretty free with your arms these days, aren't you?


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[Assistant] His Serene Highness is thus assured that you will be conducted to his presence in a manner befitting your exalted position in the distinction of your house. Did you say Royal Guard? By the express orders of the Khalifa. Your palace is now completely surrounded by your escort, my Lord.


[User] Please transcribe this text

[Assistant] Alright then gang, so everything seems to be working so far. We can upvote these and we can add new polls if we want to. And everything's hunky dory. But what I'd like to do now is add a button at the bottom of each one of these polls, which we can click to delete that poll from the store. So.


[User] Please transcribe this text

[Assistant] Let's start by going to the poll details component right here. And at the bottom of the poll right here, we're going to add a button. Now we're going to use a button that we've created inside the shared components folder, this custom button right here. So first of all, let's import that at the top. So import button.


[User] Please transcribe this text

[Assistant] From and it's dot dot forward slash come out of the current folder into shared then we want button dot.


[User] Please transcribe this text

[Assistant] Alright then, so down here we can now do another div inside the poll and this will have a class of delete and I'm doing this so that I can style this later on and by the way this should be a div and not a sieve.


[User] Please transcribe this text

[Assistant] Alright, so inside the div we need a button component and the button is going to say


[User] Please transcribe this text

[Assistant] Delete. Now remember we can pass through some options or props to this button. So if we open up the button, we can see first of all, we can pass in whether it should be primary or secondary. Primary is red and secondary is green. I want it to be red. So I don't need to actually pass it in at all because the default value is primary.


[User] Please transcribe this text

[Assistant] By default the flat prop is false, but I think I want to change it to true. So it is flat and we don't have any drop shadow. And I think I'll stick with the default false value for inverse. So let me go back here and I'm going to pass through. First of all, flat is equal to.


[User] Please transcribe this text

[Assistant] True. And that's all I need to do. So it should be a flat red button. Cool.


[User] Please transcribe this text

[Assistant] Now I want this to be in the center of the pole, so that's why I added this class right here to the div surrounding it. So I can grab that.


[User] Please transcribe this text

[Assistant] And come down here and style it. So I'm going to say delete. And then I'm going to say, first of all, the margin top is around 30 pixels. And then I also want to say text align.


[User] Please transcribe this text

[Assistant] Click now, I'm not going to just pass in a function right here, for example, handle click because we need to pass in data to the function. I remember if we do that right here, for example, the poll.


[User] Please transcribe this text

[Assistant] And for some reason when I do a chevron, it adds the closing tag for me. I really don't need that help when I'm doing inline functions. But nevertheless, we have an inline function now and inside that function, we're invoking this handle click function right here. Instead of handle click, let's say handle.


[User] Please transcribe this text

[Assistant] Delete like so, because that's what we're doing. And we're passing in the ID of the current poll. Remember we have access to that poll because we accept it as a prop, right?


[User] Please transcribe this text

[Assistant] So now we need to create this function right here, and I'm going to do it at the bottom. So I'll say comment and deleting a poll. Now under that, I'm going to say const handle.


[User] Please transcribe this text

[Assistant] Delete is equal to a function and that function is going to take as a parameter the ID of the poll we want to delete. Now we want to update the data in the poll store, right? So we already have the poll store imported at the top, so we can just say poll store


[User] Please transcribe this text

[Assistant] Poles, like so, and we fire a callback function.


[User] Please transcribe this text

[Assistant] Now in here, we want to return an updated filtered array where we filter out the poll, which has this ID. So all I'm going to say right here is return current polls. And I'm going to say dot filter.


[User] Please transcribe this text

[Assistant] And inside here, I'll take each individual poll as we cycle through the current polls and I'll check, does the poll ID not equal to the ID?


[User] Please transcribe this text

[Assistant] If they don't equal, then this will be true and we'll keep that poll in. If they do equal, then this will be false and therefore it filters it out of the array. So this returns.


[User] Please transcribe this text

[Assistant] A filtered array where we take out the poll with this ID, which is what we want and it returns it right here. Therefore, since we return that value, the store now contains that value in it. Okay. That filtered array.


[User] Please transcribe this text

[Assistant] So fingers crossed this should work. I'm going to delete this and it doesn't work. So let's see what's going on. Do we have any errors? Go to the console. No, we don't have any errors. Let me go back over here and I think it's because we've just not saved.


[User] Please transcribe this text

[Assistant] Paul details. Screw by error. So let me save that and try again. Delete. And no, it still doesn't work. So let me refresh. Nope. No luck.


[User] Please transcribe this text

[Assistant] So after a bit of digging, I figured that it's because we have this on click handler right here, but this is not on an HTML button. This is on a custom button component. Now, if we open that up.


[User] Please transcribe this text

[Assistant] We can see right here, this button doesn't have an on-click handler.


[User] Please transcribe this text

[Assistant] So what we need to do is attach an on click handler to that and we don't assign it to any function. Instead, we just forward this event and therefore when a click event occurs on the button, it will be forwarded then to the actual button component where we use it. And now we can listen to that on click event.


[User] Please transcribe this text

[Assistant] So I hope that makes sense. That's why it wasn't working. So let me save this and go over here. And now if we delete, now it works. So let's try refreshing then adding a new poll.


[User] Please transcribe this text

[Assistant] And adding that poll, delete that poll, works, delete this poll, it works. So now this is all working.


[User] Please transcribe this text

[Assistant] I moved to make one more suggestion, why I do not know, because you cannot possibly profit me. Have you heard about Senior Agathe and the Letters of Transit?


[User] Please transcribe this text

[Assistant] Rick. He's a difficult customer that Rick. One never knows what he'll do or why, but it is worth a chance. Thank you very much. Good day.


[User] Please transcribe this text

[Assistant] Hello? Is that the airport? Huh? This is Captain Reno speaking. There'll be two letters of transit for the Lisbon plane. There's to be no trouble about them. Good. Hello?


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[Assistant] You gonna put it out there? One of the best- I love this song. They're known for the pioneering work with the British Invasion, so they were the first groups of like, along with the Beatles and others, like, and do you even know what the British Invasion is? I don't.


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[Assistant] So the British Invasion, uh, was this movement that started happening where lots of British music artists were becoming popular in the United States of America.


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[Assistant] And recorded it and got it so well that we all felt it just through the video. You don't even need the music to feel that. It was really well done. Really well done. Good music video.


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[Assistant] Yeaah. I had to be musicians and I would just say, you know, what do you know to play? Play Wonderwall. Play Wonderwall. Play Wonderwall.


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[Assistant] The name of the main vocalist is Mick Jagger.


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[Assistant] Interesting. I'm, I'm gonna have to go hook. It's between uh, Wonderwall and what was the one I was really jamming out to?


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[Assistant] As long as he doesn't have that catastrophic injury, I don't see any reason he couldn't play forever.


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[Assistant] I don't think you can compare LeBron to the average athlete. No, you can't. Because yes, most athletes decline. Most basketball players, as you said with Carmelo and Chris Paul, they start declining in the mid to late 30s. LeBron is one of a kind. He is. I don't think we've ever seen an athlete like him.


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[Assistant] And I pulled them aside after and I said, hey, I know it sucks to lose. It does. You gotta shake the hand.


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[Assistant] Everybody cares even a little bit from every walk of life, and that's what makes this city special. Whether it's football, baseball, or basketball, it doesn't matter. The people of Cleveland and Northeast Ohio love their teams like nowhere else in the country.


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[Assistant] Yeah, they had some nice hookups. No question about it. Tim, did you, if, if, if a wide receiver, you know, we always hear about like Tom Brady, you know, if you, if you're not doing the right thing in practice or whatever, you're dropping balls, like you're off the list. From, from your perspective, like did you lose faith in a receiver quickly if he dropped the ball, if he was dropping the ball too much? Or did you just go back?


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[Assistant] So I'm curious your take on something else that's not baker related, but it's kind of a story that's really


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[Assistant] To save, well 10 million dollars, whatever it was. And they're going probably with this kid, Nick Harris, who's got some promise.


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[Assistant] Uh, when I have a quarterback who's new to the system, now he's going with a young center. What did you think of that move? I understand you got to play with the cap, but I want to play with it somewhere else. What do you think about that?


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[Assistant] Well, I don't know that I should turn red, I don't want to have a heart attack here, but I'm pretty fired up about it.


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[Assistant] And in Cleveland he's been phenomenal. Now ultimately they failed to win the World Series in 2016. And you could put some of the blame on him for that. There's no doubt about it. But Joe Madden, who won the World Series, he made a bunch of mistakes in that World Series and ended up getting lucky. The Guardians have had a lousy payroll.


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[Assistant] I hate when managers do this. The only time Frank Kona really ever does that is if it's been a long time since his closers pitched. You don't want them to go forever without getting some work. That I get.


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[Assistant] And especially early in the season you want to get guys loose. So he did pitch class A once in April when he hadn't pitched in a while. It's early in the season, I get it. But now we're far enough into the season that I'm not just throwing him out there to throw him out there. You're playing the worst team in baseball.


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[Assistant] And the closers don't like coming in when the team's losing. They often don't pitch well. Especially inexperienced closers like Klaus A, who's only been a closer for about a year.


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[Assistant] He walks three guys in a row, and you don't take him out. Now, okay, in fairness, after that, he did bounce back. But,


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[Assistant] How he left him in. Again, he got lucky and they didn't give up any more runs. He did bounce back. But you can't do that. And I think they showed inexperience in the manager department.


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[Assistant] And I got a huge problem with that. And that shows you once again. I don't care what the, I love analytics. I believe in analytics and the use of them. But sometimes it gets overstated how


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[Assistant] They try to downplay the manager's importance. And anybody that plays baseball, anybody that played baseball at a high, even in high school level, little league level, you know how important the manager is. And a good manager makes a huge difference. Terry Francona does. And I think if he's the manager, they win last night.


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[Assistant] If you don't trust Sandlin and some of these other guys who have pitched well out of the pen generally, to be able to hold the reds to zero in the ninth, then where you going anyway?


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[Assistant] What do you think about the whole, I know we'll get a little off topic, we'll get back to Ohio State, but I'm just curious your take on what happened with Urban and Jacksonville, like the whole.


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[Assistant] I think the only reason they had divisions in the first place is because they didn't want Ohio State and Michigan playing twice. Because the game is so important. But like, I think most fans now, you're a player, you said you don't care if you play twice. As a fan, again, I didn't grow up with it. I want to see them play twice. I got no problem with that.


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[Assistant] If they are going to keep the Big 10 as a conference and not go to the super, I think they're headed that way too, but I would like to even see them cut down the regular season schedule and have a, instead of just a championship with the two best Big 10 teams, have a 14 playoff in the Big 10 in those final couple of weeks before you get to the regular playoff. Wouldn't that be more, wouldn't that be exciting?


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[Assistant] I mentioned briefly when we talked about


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[Assistant] The best teams disappear for like a month. Yeaah. Or more. You lose the momentum.


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[Assistant] They need to use this pick and Colin Sexton and whoever to get a fourth pick.


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[Assistant] Excellent player, all-star player. Nah, maybe that's not possible. You tell us what you think, Evan. That's what they, in my opinion, they should do. A veteran, not too old, but a veteran player who's an all-star or borderline all-star player. We were talking Bradley Beal before. We were talking Desjante Murray, who I love.


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[Assistant] You know, let's go get one. I mean, again, maybe it's not possible. Maybe I'm crazy to think they can get them without trading one of the big three because I'm not trading one of the big three in it for anything. But if I can get one of those two guys or somebody of that ilk.