don't worry, most of the leads on mildly interested, if not strongly interested. we've just got to make sure the hot ones are contacted right away. and even the contacts that for what ever reason aren't prepared to make an order now, they might be interested in the future. please be conscanciouss about getting a hold of everyone of these leads. we've spent a big chunk of marketing budget to find these people. i don't want our investment to go down the drain.