(S (S (BASENP (NN TV) (CC and) (NN merchandising) (NNS rights)) (VP (VP (VBP have) (VP (ADVP (RB long)) (VP (VBN played) (BASENP (DT a) (NN role))))) (CONJP (COMMA ,) (CC but)) (VP (VBP have) (VP (VBN become) (ADJP (ADJP (ADVP (RBR more) (CC and) (RBR more)) (JJ important)) (PP (IN for) (BASENP (JJR larger) (NNS projects)))))))) (PERIOD .))