def _invalid(self, mo):
        i = mo.start('invalid')
        lines = self.template[:i].splitlines(keepends=True)
        if not lines:
            colno = 1
            lineno = 1
        else:
            colno = i - len(''.join(lines[:-1]))
            lineno = len(lines)
        raise ValueError('Invalid placeholder in string: line %d, col %d' %
                         (lineno, colno))