then that's when when conversation starts that's when we look into what is the latest fashion so that we can copy them you look for inspirations to help us with ideas and also like for example you want to like, decorate your house you look through like pinterest or instagram


handle up, in instagram accounts to see what's new and what uh we are inspired by, so we it also keeps us with the latest news you know we need to look we when we're outside in the trend and, we look through the news on the app like channel news asia or mediacorp it gives us like


first hand information, and and, it's also like current the current, the happenings around the world also keep us informed, , I mean I could go on and on and on lah so you go out as well you you you take the lift it's also a modern technology you don't even have to


where sometimes you just like, I you know use a card and then the card can can the the lift can already, know what is your which level you're going to and it go straight to your your your level that you need to go to, so I I I


uh uh do you have anything to say


and so but human touch is something that we are taught so we are taught from our values from our, perform of what of, parents teach us so I think the human touch is still there it's really up to individual it's like social etiquette whether you choose to be heavily consume in in your phone when you're talking to someone


it's actually, not really so much as reliance to technology but it's more of your interaction with others lor the the your social etiquette, if you think about if you if you are saying that we cannot solely rely on technology then is very difficult to move forward because the world is forever changing every day you know there is something new there is something that we need to keep up and if we do not keep up with


what is going on and we are at like the back seat it's very difficult to catch up, even like


so like uh of affordability of of, technology you're right not everybody can afford technology, but, if they will if if, there are always


not everything is expensive and it comes to technology for example a phone, you can have the most expensive phone with all the, like the new cameras and like the good sound system but if you there's also another cheaper alternative a cheaper phone that you can use that probably works the same thing probably does the same thing but it's just that the components are on a slightly on a on a more cheaper range


so if you, want to talk about affordability I think it's , it can be argued lah because there are computers what they're expensive but you can get a cheaper rate and there is also help from like FSCs and for kids especially during the circuit breaker when you have to do a home base learning there are schools are also helping low income families with computers


so this is another way of them keeping up with, technology, during the circuit breaker it also shows that, , we still need the human touch we still need, that, but interaction with uh one another so we have things like zoom we have things like


uh you know our house party that we have, other means to to to go about our daily lives so that just goes to show that, technology, is helping you, to overcome the


problems that we are facing now that that that, that, technology does instil some hope in people's life,


but it has become some it's now enhance plus reliance, you know we wake up with, we need to have our phone like personally I need my phone to be with me when I wake up so that I can see what time it is, so like whether I don't even have a clock I just, use my watch my iphone iphone my iwatch also my my


phone to tell me the time so let's for example like iwatch like now when I do exercises it does help me to to tell me the time or how long I been exercising how many calories I've burned and you know whether I've I've done enough exercise or whether I've worked enough


so that actually pushes me to better myself, it pushes me to be more to check to to be aware of what I'm doing it keeps me more mindful so that I know what uh, what sort of exercise I should do that helps me to burn more calories or what I should do to burn more calories what I should eat


so I think in a in in, it has helped me with my lifestyle it has helped me with, how I go about my daily life, so I think it's, it it okay it it's true I do rely on it but it helps it has improved


me it has helped me, to become a better person to become to make healthier choices, for myself but imagine


being a circuit breaker twenty years ago where we do not have we do not have mobile phones we did not have internet internet was a dial up it was slow and not many people could afford it, can you imagine how miserable it will be like socially also at least at this point in time during the circuit breaker we have instagram we have tiktok we have twitter we still do socialize but we just don't meet face to face so the interaction is not there however


it does make us look forward to meeting people once circuit breaker was over, so, and then when you catch up with a friend or with a family member and then you look through your phone you will like eh do you remember doing this doing that during circuit breaker you were cooking you were you were making bread so I think it


it doesn't hinder it is actually uh it it helps to improve relationship it, it actually, I think socially if you talk about social part meeting your friends I think it it doesn't really have a very big impact, if anything it


actually, it helps or ties bond, closer, because you know that even, in times or where we cannot meet, there is still someone uh there's still a friend or a family member who still keep in touch with you not physically but, through technology so I


I think technology of everything in life there is no good, not everything is perfect so of course people will take advantage will use will use the the the the system to do something harmful to others like you mentioned like scamming through like cheating them


, yeah it this has been going on like it's just that now, is more advanced because we are more technologically inclined we are more reliant to technology so that's when people need to, be to to also, know what they're doing to to know what


they they need to differentiate what is right what is wrong, and they cannot blame like if there is a scam, they cannot blame the the technology for scamming them because, people are also scammers where bad people they are also using ways, to


to to to improve their scamming improve improve how they rob people so it's, it goes with the times lah,


so that one is I would say is a social, you get more than technology, the reliance and technology so again people have to be more aware and be mindful of their surrounding and who they're talking to rather than just


yeah but I do feel that, we, it it it relying on technology now, helps us with our daily lives, cause uh again I cannot imagine not having my phone with me, I would be very like handicapped uh the word is handicapped like I wouldn't know what to do


like there there there even no payphones there's no, phone , not not not none of that existed exist right now, so yeah yes so it


technology is part of our daily lives


part three debate topic three, okay okay I start now ah okay


so the third topic is how discoveries and, how discoveries and innovations are used is not the concern of the scientists do you agree yes I agree because not everything is about science and when I say science I mean the ones I learn in school like physics chemistry and biology because


we don't rely solely on science we have to rely on other things too like, the arts can make up into a lot of things we, have like a, musicians we have artist we have photographers we have dancers so that covers like more of the emotional aspect of a human being if we rely solely on science you you'll be a very boring human beings we are not a complete person because we rely too we rely


on our emotions and our feelings as well which is when I think, arts play a very big part in in in that aspect, also for me science seems very one dimension it's, just like, is it's like very factual it's very if it's there means it's there you know that they give you results they give you statistics


but, it's very boring it doesn't move a person it doesn't show uh emotional side of a person, so we do need the , other things in for for, experience like we have music when we are angry we listen to music or you watch a movie when we are


sad listen to a sad song so, I feel that, you know discoveries and inventions doesn't necessarily have to be all science it can be through a person's uh through a person's eyes a person's using a person's five senses like


like like for example you want talk about like, a person who deals with their five senses maybe like a chef a chef you know uses their eyes , their their their their, smell the sense of touch so that they can invent and also


discover new ingredients and new dishes like the salted egg yolk salted egg yolk is just one yolk but it has proven to be very versatile you can make potato chip you can, fry it with fish skin you can make it to a dessert you can make it to savoury , so I think that was that's one would describe me like who would have thought


salted egg yolk can be something quite tasty and can, even, put in ice cream no one knew so I think that is, how I, that that's it doesn't it doesn't have to be a scientist to discovery it can be, like chef or other layperson out, yeah okay


okay so so like like the the meaning and you mention about like I give the example of the salted egg yolk and you said that the scientists have to know whether the product is good or not but they don't invent or they don't discover they are just working with what has already been there


whether they want to add like more additives some more more chemicals inside the food that one is not really an invention of discovery it's more of like product enhancement I feel, yeah, but also like the COVID, the uh the COVID vaccine that you were mentioning of course we cannot get like uh an artist to do it because this is beyond their realm this is beyond what they know it has got a lot to do with the chemicals and and


components and trials so this is not something that uh, uh , artist can can do it's obviously a work a a role of a scientist and it's, their you know their job, to do it so, not all inventions have to start from a scientist


himself from an engineer like uh like, a TV uh you know you have now you have a OLED TV you have TOLED TV it's, also another kind of invention you don't get ultra HD TV anymore you get a more superior kind of TV and you don't need like a scientist


to invent it but doesn't mean that so scientist


it uh clever people they go through like schools they go through education need to take exam they have to, do all kinds of thesis and papers, but they are not the jack of all trades they don't know, everything about what is


going on you know like music do they know what music unless it takes a really special and gifted person to know everything which I highly doubt it lah, so so, like it a scientist they I mean they yeah they do invent and they do discover new things but


they also how to say , take that that experience what they know their education and they sort of enhance a, enhance the the invention or the discovery but they don't solely we don't solely rely on them we need


the other, the the other kind of disciplines some unpeople with other knowledge as well to to help with the invention, and discovery so, let me take for example like a person who goes hiking who is a anthropologists or who uh who likes trees and stuff like that and then they want to invent something to help the environment they maybe they don't have


the knowledge of a scientist then they will get a scientist to help them, not in, invent or discover them so it, it's a it's a like a, cohesive kind of work lah you cannot use one just one person with all the knowledge of anything because a person may not be experienced


you need someone with experience as well to help with the invention or new discovery,


you know but not all of the, not all of them are named after a scientist they can be named after an artist they can be named after uh, uh an engineer, you know that there are or a family member who, who is not a a scientist scientist I think is is to


is just for product enhancement rather, than a discovery or an invention like, again I don't have the knowledge of how to invent uh something but I have an idea, and I need someone with the expertise or the knowledge to help me but ultimately is still


there's the the root of it all the seed that that was planted was me I just needed uh someone or scientist to help me out to bring my product or my invention or my idea to life, so yeah how about it yeah


so when you say fame is it like for selfish purpose reasons, or is it really to or is it really to, to to to help, the others (mmhmm) (hmm) okay


but that is only one scientist, like there are millions there are many others, , to who uh I'm sure uh just as [loh] capable of him but even a better but because at that point in time it was


he was the only one who who in who discovered that so that's why he got the name up until today, but, the that is his like his his idea and his, , what what what actually what does in okay so his idea and also


what he the the the thing that he did, it's not really in a invention or okay use a discovery but ultimately it also, some people other scientists use other scientists use that as well, but that's a like another


a whole other topic lah that's about scientist we're talking about whether scientist does have a role to play in inventions or discovery, solely, I don't think so lah, uh I think there are other people who who , can


who are not scientists who have good inventions, can also help with our, our daily lives like for example the use of instagram the the guy who invented in similar I don't think he's a scientist, other person who started snapchat he's not a scientist either


I think he's an engineer so, I I don't count engineer as a scientist ah I think is a whole other, spectrum of of uh profession, so, you know again I I I feel like the the scientists not not scientists


not all not every scientist has a discovery invention it's not their concern, there are other people also who have good ideas, who needs a help of a scientist yeah


part one debate topic one


yeah yeah


uh my job is to oppose right I need to, oppose right in in a sense that okay I do a certain level of the I do agree lah up to certain level because uh yes there is uh there is people who really getting much


on uh faith on ah undergo ah medical treatment by however that because of that ah thing right they they mistakenly believe that consuming , medication or undergo treatment can substitute a healthy lifestyle, and they also increase the frequency of lifestyle related such as diabetes and high blood pressure and high cholesterol this one is like patient uh that uh people is like uh going globally ah


to neglect their health intentionally because they actually think that they can uh uh they can substitute it by medical treatment, so uh this uh will be a lead to uh undesirable consequences to public uh for their trust in medical sign lah and other than that they also


more uh more or less getting more and more people is going through those uh uh like so so called cosmetic surgical that actually , intentionally to, to go under this unnecessary treatment and procedure which is I think is it make a society uh


it it become a social norm like on the street you you will never know that people go for all these medical uh medical uh medical treatment is no longer because of the medical health and is uh is a needs for for them their own needs ah so


that that's what I've don't, disagree on these medical faith ah on top of it lah so uh ya, am I talking too fast , so how rather this is the cons that I feel that for medical medical science is so successful and they expect in another uh uh aspect that kind yes


ya correct I think uh partly education is very important ha and in fact , uh for this is high blood pressure diabetic ah we can go through


education when, when, they actually diagnosed it already they they actually had it already , but more on what what about the, preventive so I think it is good for the education to be start early then we don't even need to have the undergo this kind of treatment mah


so their if not lah uh one of the one of the thing is also they argue is like all these all these medical treatment is actually giving them a lot of medication, that involve a lot then uh, what I'm trying to say is like because they they they expect too much and they also think that one of the uh


I don't agree is that the study is like coming there are there are there are there are providing treatment should be lower, but when they have diagnosed all these right if they if they don't continue to take care of themselves they will have more and more medication and and patient would won't be happy with it also


yeah yeah that my son okay okay


yeah


, okay I think the


uh, somehow or rather they also uh they also think that the trust between the nurses and the patient the the therapeutic, relationship between the physician and the patient is also important lah cause these that they these like olden old people will will have will have all these kind of uh


illness more like diabetes and hypertension and they will like very retreated to, uh to take medication because is uh is like whole lot of medication for them and uh that's why they they they feel that hor uh


we don't have trust in the medication uh on the on the doctor and the nurses as because all they whenever they go to go to see doctor is just to take blood take medication and that's it they they don't understand the the through so we we don't


uh out of uh, at the end of it lah I still think that they they they they didn't really rely on medication that or medical treatment that much lah for older people, yeah


can, I think yes I somehow also agree that uh medical science, is successful but had not been so successful yet lah because there is people with uh uh with a lot of expectation but there is people with


a lot of expectation that uh the the medical science can reduce their illnesses they can reduce their their their pain but uh somehow medical science, at, the level of it is only to uh


uh to sustain uh like like on on, to treat on target so the the main thing is I I still feel that people should should preventive prevent it before it happened


ya preventive lah preventive measure will be is better than, yeah,


okay


true, okay can I got no more no more point to argue , yeah so uh that's my stand in the opposition side lah, yeah


, yes, but I think that is uh there's a room for improvement especially the education part and uh for older people older generation because uh that's when people they they expect too much on


not how good the medical science is and it is they depend so they expect too much that they don't even need any medication, that kind yeah


, okay then uh I think one of it uh, the the also the


the therapeutic trust ah !aiya! what what, hold on ah, and uh especially the uh they expect too much on the cosmetic surgery because some they they don't even have any illness they just want to make a desire on themself tend to be more innovative and to enhance to further enhance the uh the


body for own needs and it it also resulting in a very bad sense in medical science medical treatment which is, although although people would uh think that is is better to get, better but how however this kind of unnecessary treatment is like waste of uh resources waste of manpower in uh in in some point people like if they broke uh


uh like, broke a nose through accident and this is is is so called a necessary treatment but for those like they just want to make them themselves uh better, and uh, uh for uh due to to have this kind of uh cosmetic procedure is actually quite risky


and harmful to body,


, my fluent


part two debate topic two


okay yeah, yes uh so now the yes the modern world is all about technology and what we losing now is human touch everything uh it's about technology even to to meet up with friend everybody is like looking through their phone all these thing so


we shouldn't let allowed the technology to take over our mind and soul lah human emotional and the international relationship hor is still highly valued and this is something we cannot depend on technology so, ah technology is unable to tell us what to do or feel at least we cannot rely rely them on them for


this lah invite it has the technology play play a essential role in our life and you can see since in our daily activity from phone from, from medical from everything ah is a is a daily life event now but to over realised it [orh] is only to can can actually is bad for our well being and the future if if the technology is not carefully utilized and


yes they are over there it is is overly reliant on this technology part and we lost the human touch in in this is it this society anymore


so even uh from relationship from uh parents to the children is is all, depends on the technology is like they don't even have a communication uh basis all these kind of thing yeah so eventually it too much is is really


, yeah that's why that's why I feel that to to rely to to rely on this technology is actually already not not always a right choice yeah and


think to yeah


okay


ya and because of this and and, because of this all this technology [orh] actually we did we we actually lead to a shortage of human job and there's always a


uh a a, sense of job security that is is not there anymore because we can we will be worried that any time any point of time we will be replaced by a robot then uh technology is also not something everybody can afford is expensive so what about the poor people


so if we don't practice it will still continue to go on to the technology part , those poor people cannot be afford then, uh how does this technology would going to help us, and (mmhmm)


okay so yeah , it despite all this lah but, technology still is what human made of lah so they do expect some malfunction so when these go on ah if we rely too much on this technology ah so eventually we'll


get the our life will get very lazy guys and sadden uh very, that not motivated to do anything and what if one day the technology down, there is that there is possibility that the network go downs and once they go downs right not no nobody can can do anything already then they will just rely they will just complain start to complain when whether when whether repair being done by of all these maintenance being done all these ya


so after on if the the, back to the to the ah we still have we still need to has the standby on human uh to be there and technology is just uh it uh just just something to be there to enhance the our lifestyle but not to rely on them


yeah,


yeah so if uh, if you put include utilize utilize it well it it is a enhancement nah if you don't it will become a reliance it become uh overly overly it it become a bad thing for human human being like


uh it will become dangerous die uh, like let's say even during the circuit breaker everybody just stay home uh all all you do is no all you do is talking through the computer doing on a zoom meeting that no human touch yes we do avoid all the virus passing about but then uh we also we also lost our social life we don't have any uh


uh we cannot even go up and see our friend meet with our friend even our close family member my grandmother place uh my auntie uncle place we cannot even see each other lah on daily basis is all about is all about zooming we cannot even see our boyfriend our girlfriend


whoever and and physical touch is still a a very very think very need in our in in human life lah so some there's some part that uh technology cannot take over the the the human touch the the is is is just that we we need to


we need to have a even out on this and is not to relies on it so much that , uh we we just like going through a online dating going through a online uh uh meeting uh lah that kind of feel lah


yes,


, yeah


so yeah some smart aleck also will use it'll because of this technology will, uh it'll will use it to for crime and some criminal for improper use and misuse, to make the mankind fearful and increase uh suffering of mankind like online scammer that even the nowadays the internet banking that didn't use use it in the right way so


sometime this kind of uh technology don't know is to help us or is to is to make the smart aleck to destroy and made the mainkind more suffering uh,


yeah yeah


now the robber don't even need to like like physically dare to rob you with a knife they just can use some sweet word through the technology and they can cheat, your away from your your money in the bank is like it, it's like too advance and we don't even know how this hacker do it and uh we also in the public you can realize that couple sitting next to each other they don't even talk


speak a words and they they just playing their phone and people who are online socialing then they are using their they're can talk so much but when they meet up they they they are so awkward to face each other, so with too much or too little is really not not not very healthy lah in in current society


okay yeah true


yeah yeah, yeah so even even the society was think was thinking that everybody should, hold uh at least a handphone so no payphone no phone card is around, yes


can okay essential okay


part three debate topic three


okay okay


okay I think it, does concern about the, the scientist does concern how the discovery and invention are used after they invent something right the sighting is to okay often the scientist invent and discovery something they need to know that whether their their their their thing their production their invention is made into good use or not ah


yeah like what you talked about the salted egg uh when they invent this kind of salted egg dish they need to make make sure that they are not salty they're not so salty and they they really got salted egg ingredient rather than uh some other people go and makes it all around with uh


combination all this but uh yeah so, I think scientist scientist need to need to know that the outcome when they invent this thing and discover this thing are they put into a good use , although although back to our last topic there's there is some smart aleck will always always misuse it uh not not fully utilise on how the invention it is but


I I believe all the scientists they want to invent things and is to make out of goodwill like now we are trying they are trying to actually invent this COVID uh vaccine so, I I believe end of the end of it uh this scientist is working so hard and they are very concerned whether they can they they can this vaccine can be used or not to save the whole world so


yeah so ah that scientists also human scientists also need to do all uh all this, research and all the discoveries yeah to to to actually have this passion to invent uh yes correct then uh


okay


, but, I think their their concern is because I think every scientist is a highly, educated uh a job not everybody


can can go into this scientist thing so not everybody can be a scientist and of course they they should have their basic moral obligation for their invention to not to uh to have any adverse effect on anyone


and uh , will go directly against defence uh scientists as their job is to design thing but they're supposed not they're not supposed to harm people yeah yeah they're supposed to invent uh something to help us help and provide the safety for the people around them


that's why they they this scientist is uh this job is is come out like nurses why we where do we have nurses because , is a passion for every for the nurses to go through and we are we are there to provide nursing care to the to the ill people that that's why I think end of it scientist still concerns what


the what is the outcome they invent what what what were were were their invention are get in made into a good news or they're just just doing their own job, because they're funded I doubt so lah, yeah


(mmhmm)


because I think they should they the know more know the best about all these discovery and inventions they also know that the uh possible, drawback and benefit the best so they should try to take out the social responsibility recommend and at least advocate the positive usage of their finding so


they definitely will care about uh the end result and they they when they should never forget all these all men are equal I think they should the, they should always have the mind the they have


mind that concerns of man and the well being should be the objective on the invention and discoveries lah so I don't I don't think they will go anyhow to just to invent something out of nowhere even though even though that they're funded to do to to to do this


discovery but at through throughout the process if the thing they they, invent or discover that uh, have a possible harm to mankind I believe that the scientists also will will bring it out and it's up to the individual whether uh


!aiya! even we watch the movie all this the scientists are actually invent something bad at and uh it it uh it they want to make it out of a goodwill but who knows ah it during the process, when they trying to source out all these right eventually they they turn to bad because they want it uh they're so they're so strongly


uh wanted to make it done and uh become uh bad uh or or how, food to mankind and they still go ahead lah so but the in real life I believe that scientist they had this ah this basic basic


knowledge that that they they they know that when things turn out to be bad they will stop it, and they will only continue to discover that's what they are concerned whether at the end result of the their product is it being good use or some yeah on people actually misuse their product


so every discover of their their their, their invention right is actually named after them what I believe so some some product is actually named after the scientists so everybody will know that oh this person invent this kind of thing


, yeah, okay uh some sometime the I I believe that scientists they are nah not allowed to uh they're they're they have the they have the rights to allow whether their invention are


used are allowed them to the uh to have their financial reward from their works because after all they they get rewards after of they if they can create or invent something that is uh helpful , I think this COVID vaccine come out ah these scientists will get a very good rewards ah so so is like uh


they do it with a purpose and they should know they should definitely know that what is the invention outcome to be lah they need to they they they need to have the decision on how their discovery are used at most


most usually use the power to influence on how their discovery are used yeah not only that uh they they do it just for the sake of doing it, they want the fame what the scientists want the fame and want it want the want the end result to be good


, can be , okay I will can't deny there is uh different different


human being in the world lah some some do it for the fame but ah if they can invent something good for the mankind so why why just can't why can't, give them the fame yeah if the end result is the good thing so after all uh


not many people will will remember who they are after after after the times goes on or their name is just is just on the paper what so, like einstein so he can live now so so so long so well because their his invention and his invention and discovery is really made into good use it really help the mankind and with no selfish purpose with


no uh a personal personal, uh fame or what but eventually he still well known for everybody, so I think scientist really put into the concern whether they their discoveries on invention is made to good use or not


okay okay, so yeah, end result I think scientist do do help us in in in some invention, on medical field or on some technology lah but uh


for this Instagram all this I don't think scientist were were actually made a effort to do all this thing no need because, uh, of course social media platform is uh it it can be created by a lot of people not no need need


ideas but scientists are eventually does give a help impact in the medical field technology and uh and even some uh, fundamental like the the, tree the plants all ya all this


correct


okay fine I'll start first sorry okay fine, okay I'm going to I'm going to read out the question okay okay the first debate topic one is uh advertisements are often entertaining but they really affect consumer choice is this your experience, so uh in my opinion I fully agree with the sentence that advertisements are often entertaining but they don't really affect my consumer choice


so according to Fox advertising videos are shared, one, one thousand two hundred per cent more than text or links combined, advertisement are defined as a publications on on online and conventional media in an attempt to persuade the audience, to


take or continue some sort of action so in an increasingly globalised world of today, uh the borders between countries have blurred and communication and cross border threats and information transfer have taken a quantum leap, lot of investments and funds have been allocated to a companies' marketing sector especially to advertising in order to sell their product achieve higher sales targets


according to e-marketer worldwide digital ad spending is predicted to reach over three hundred and seventy five billion dollars by twenty twenty one, if the establishment of the internet and use of social media to establish itself as a crucial part of allies we find companies and firms exploiting such a platform to further their own causes companies lock horns in a stiff competition to sell the products or services through the use of


advertisements so why are adverts not, advertisement is not entertaining, some sceptics would strongly believe that advertisements are rarely entertaining as most of them are, theoretically the same so for example housing advertisement usually


uh showcase depict of a happy family life in the environment, loving home and clothing advertisements would portray extremely good looking models posing for the products, that's actually no entertainment value because some advertisement become


expected, and anticipated so this would not significantly affect consumer choice as an advertisement in this case have become repetitive and are unable to leave a new impression on consumers, so either I agree that it doesn't affect my consumer choice as a consumer because of brand loyalty that's one


so for example if I buy a certain Fresh so Fresh is the skincare face for face right so I I bought skin I bought Fresh I saw the advert first time I bought it it works my face why would I went to spend money on another potential productive that might not work for me


so switching brands equals to a risk that, I am not willing to take because ah I think I'm pretty pretty conservative and, is uh it it it might not be it is not suit it might not be suited for my face and also it I'll to waste additional money and if it's not uh if it doesn't suit my face condition I have to switch back to Fresh means technically I have two other products serving the same purpose just that one doesn't work


uh so what happens after this I mean I'm done with this part


oh okay thank you I'm done with point number one


I'm going to point number two, oh okay , so as much as positive publicity has played a crucial role in defining the taste and trend of consumers right in uh in consuming the goods of a company no doubt negative advertisement that


publicly criticise a product also plays a very huge role in influencing the decision of consumers this is especially uh extremely prominent in the cases where huge multinational companies have faced public criticism in terms of the product quality or their method of production


I think McDonald's for example McDonald's has been in a brand of in recent years with numerous reports about its food quality and questionable ingredients in their food, following reports in china about how McDonald's repackages expire meat it led to a public uproar and a fall of sales in McDonald's by more than seven point three percent overnight


it is very clear to the public to see the impact of advertisement as information online has reached a startling place pays beyond recognition, so if McDonald concept will be advertisement about the meat burger, months after the incident would I still be tempted to buy it nope I won't probably will wait after a few moments to make sure that the food quality has indeed been standardized throughout before tucking into my next burger meal


so just now the opposition which is nick mentions about Kirei Kirei versus Mama Lemon what actually, so to say uh if we I had tried both Kirei Kirei and Mama Lemon and if Kirei Kirei works fine for me in my daily life why would I switched back to Mama Lemon no matter how interesting or enticing the advertisement it whether it does a promotion bundles it don't discount nope because Kirei Kirei works okay for me and I tried and it works it looks


like fine, so many will agreed right the advertisement can be entertaining so whether or not they truly affect consumers' choice also depends on which stage of consumption the consumer is at so when I'm already pass, pass a pre-purchase stage and when search for information and evaluation and alternatives


have I have done it, and have reached a current purchasing stage where decisions are already made, then advertisement entertaining or not will have little effect on my choice, so if me as a consumer doesn't want or need the product produced


advertisement may have very little immediate effect, and then the next time the consumers need or want the product at which time the consumer may not remember the brand advertise anymore taking car advertisements for example purchase a car is done by consumers regularly so they are not easily swayed by advertisement since it as a big ticket item


thus such advertisement will have very little effect on consumer choices takes more than entertaining advertisements to influence purchasing decisions since a products may might already be owned or or would take greater consideration for purchase, because cars is super super expensive ah especially in singapore so no matter how entertaining advertisements ah consumers' choice are largely dependent on the individual and how easily influenced a consumer is factors such as social economy status education level


consumer preferences and beliefs will also play a large part in consumer choices so for instance if one is a heavy smoker who smokes full packets of cigarettes a day right anti-smoking advertisement probably wouldn't deter them to stop smoking since it's already a habit which had been formed and they are already addicted


so such strong consumer choices can't be easily swayed by advertisement, business from big brands like Miu Miu or uh Chanel will rarely affect consumer choice no matter how entertaining advertisement are as a as a majority of the consumers will not be able to afford such products


case these cases are reflects that consumers' choice are not nearly, affected by advertisement but by other, factors as well like Tiger Beer advertising would not affect consumers if they already have a favorite brand like Hoegaarden, in addition people abide by a monthly budget or have a strong determination when it comes to excessive buying no matter how entertaining a advertisement might be it wouldn't entice them to make a purchase almost immediately so to conclude advertisement that often entertaining yes


are created in order to get the attention of people so if advertisements were not meant to affect consumer choice then that will make them redundant, so at the very least they create awareness of a product and at at their most effective they can


influence buying habits in the consumer choice, people might find advertise advertisements entertaining but most of the time it will rarely affect consumers' choice as consumers have already decided beforehand what kind of productive they are going to buy


oh we we need to finish out and we need to


can can we share can we share the timing , , ya , uh, okay wait ah


can I speak okay I just want to conclude ah that you know uh it comes to advertisment like safe of branding for example between let's say iPhone, or versus Huawei so even if Huawei spends a lot of money to buy to purchase to purchase uh to advertise their products it will never beat Apple because Apple's products renowned worldwide


good IOS system, and, is a is good user experience ah regarding operating system, oh definitely not because Apple system is really very good


stop stop means passed the red the the red color rectangular button right


debate topic two


as a proposition I say I agree so to study of uh I would say that in this age multimedia and high speed internet we are bombarded by images more than ever before so if the events of the digital camera even camera phones anyone can be a shutter bug anywhere anytime


so the burst of the internet today is largely over visual excitements such as blogs Facebook pages burst bursting with photographs and a video sharing website YouTube rather than just plain old text, pictures they serve as a form of communication too


the code as we all know a picture speaks a thousand words expresses much more than words ever can they affect people on a lush larger degree than words ever can do and that they all will will always be more powerful than words ever will be


pictures they are universal, globally people around the world regardless of where they come from will be able to understand the message of picture is trying to convey, take for instance pictures are used as signage on restroom doors, instruction manuals traffic warning signs all over the world


IKEA the swedish furniture retailer uses pictures to illustrate how to assemble their furniture in a step by step manner together, showing a taxi driver in a foreign country a picture of the train station will be much more effective, than merely trying to get the driver to understand you by making some some what like weird train or noises or know learning their language picture is much more effective and powerful in bringing the meaning across than mere words photographs


are being by many people as, as a powerful form of communication, as you replicate every detail every emotion perfectly, it's like a close to each viewer's heart for viewers to see an event a person instead of mere


brush strokes or picture frames picture appeals the emotions of humans, advertisements have exploited this with product placements or imaginary of a certain nature to conjure images of beauty intelligence free spiritedness or sophistication


international aid organisations also frequently use photographs of starving and vulnerable children designed to tug at your heart and your purse strings, pictures are used to capture a period in time when words are just not adequate enough


so this is, especially evident among children suffering from autism when they do not, or uh on not able to express their feelings or thoughts either physically or verbally, these children chose to doodle on the paper every single time and emotion is felt the sad happy or angry psychiatrists are hence able to detect the emotions which the true the child's feeling through the way the child chooses to explain himself or herself


through these pictures drawn the psychiatrist can thus better communicate more effectively with the child and solve any issues at that kid might have, so for instance, another example will be a student activist facing off a chinese tank in Tiananmen square this photograph also amplify our emotions and may released overwhelming emotions when the parties involved look back in retrospect


another another example would be the Sichuan earthquake back in two thousand eight seeing these those images of collapsed infrastructure dead bodies and adverse living living conditions sent the message across that the province urgently require help


so when we sees images what happens it will definitely encourage us right, donate generously and help the victims one of the video produced when metro trains in melbourne, titled dumb ways to die, promoting rails safety garnering almost one hundred million views was a video that went viral over the internets


and stands testament to the fact that advertisement, can be in fact be extremely entertaining and catching the pictures that effective bring across its purpose from rational so as a result the message was put across, pictures or videos leaves a very lasting impression and are extremely attention grabbing


okay just now nick mentioned about newspapers right how the headlines uh were actually add on to the pictures that uh tug at people's heartstring I I would just like to say ah what captures the attention first in when you open up the newspapers pictures right pictures at the first that capture attention first uh and then you'll see followed by the words


you see the pictures of people dying on the streets, it's more in definitely more impactful than the headline say hundred thousand uh, left stranded on a street because of some collapsed buildings and then I want to also wanna talk about how large banners


, advertisements on buildings, that attract more attention as comparing you know just just mere words on a very large print and then and then just stuck there onto the building, talk about brand recall people see the pictures or any logo Apple logo on the very large screen do you remember


Apple Apple's uh is still the, apples exist so images can be quickly understood and analysed by the viewer a lot of eyes as we uh are all visual learners, most of, us will take a picture over a book any day to digest right pictures are able to reach a wider audience and words and this makes it superior


a picture explains complicated ideas at a glance and even teach those who cannot read, they engage us prompt our imagination and appeal to both readers and non-readers, cigarette packs now have pictures on rotten lungs, so that, that kind of diseases plastered at the front of the packaging right


to remind smokers the consequences of this continuation of this nasty habit, who will will smokers remember the walls of the words printed in a brochure talking about the impact of smoking or would a picture at the front of a cigarette pack, creates a much more lasting impression in their mind so for most of us definitely the latter


so another instance would be in talk about slimming advertisements right the before and after pictures provides potential customers with the idea distinct treatments are, effective, it provides confidence with the consumers that !hey! the slimming company knows what they're doing and customers can trust them based on their reviews so in a case of a shop theft


descriptions alone left by the shop owners or any other, arsonist, wouldn't be able to generate more leads compared, to uh, to a CCTV footage given to the police it'll definitely speed up a search for the thief since the identity is now known and more clues have been released


so to wrap it up, I fully agree that the pictures is always, more powerful than words because one, uh most of us uh see pictures faster than mere words and then pictures they actually have more much way more meanings than words can carry and, you know everybody will just it's easier to digest


a picture rather than a few chunks of


debate topic three, so debate topic three we talked about advertising encourages a desire for products which people do not actually need


so, I fully agree that advertising encourages desires of people with pushed uh products which we, do not need so in the twenty first century advertising plays a very major role in a competitive business world many industries are spent more capital on advertisements in to attract customers away from their business rivals


advertisements can be found anywhere anywhere newspapers billboards TV magazine website and any area that could potentially advertise a product, the impact, of advertising is so huge that it causes many people to purchase things that do not want initially


advertisement encourages people to purchase redundant things by conveying misleading ideas and influencing people into making decisions, fear of missing out FOMO is really very real so advertisement


phenomenum and according to strategy online sixty percent of millennials make reactive purchases because of FOMO so in other words they buy something just because they do not want to feel that they might miss out, seeing, our friends in a inner circle having a latest iPhone model that was heavily advertised will make you want to own one even if your current full model is working perfectly fine


advertising of the latest iPhone model is key to making us aware that the better newly improved version is available and in many place asked you to believing that we will be happier if you do own one, but is that true, many will most likely not pick a cheaper equivalent phone model when it comes to branding


the phone model that you choose adds on to your own personal branding as well, uh using let's say using iPhone the latest iPhone pro max ya the latest one in the market right versus using a Xiaomi which one will which one will actually people think that !wah! this person so rich ah own the iPhone pro max compared to Xiaomi


obviously iPhone pro max right the iPhone, cost us more than uh it's, two K oh yeah around two K so and then a point is that scarcity is a fear that you may miss an opportunity to purchase a product, thus convincing a persuasive keywords like one day sales


fire sales or phrases such as for a limited time only limited supply, then, I think, the item will be out of stock before the of discounted pricing revert back to the original price once sale price over everybody buys


things online right so when you click click on the on the items some way I say I want to buy a dress on online store so I click on size S, so it says low in stock exclamation mark I will start to feel a little bit panicky right cause you know the stock should I buy should I buy especially when there are sale so yes


that also kind of trigger some sort of a anxiousness in me if I should buy it because I don't know when is the next sale will be back, thus consumer adopt uh buy, first thing later mentality and hence will make a purchase so as not to miss out on the, on the sale period


so ya that concludes my first point, over to the opposition


let me be on to your, with a, example of McDonald's and Subway right, so you are in a train you're hungry, you walking to the mall you see a McDonald's what, happened, if there's a McDonald's and there's a Subway side by, side, why would you choose a McDonald's and not Subway Subway is definitely healthier right if you don't take the drink and don't take a cookie or a pack of chips it's ah it's definitely not a need a need is a need


to, fill the hunger in your stomach a Subway does equally the same, and then I just wanna move onto another point is that , advertisements, encourage a desire for products which people do not need in attempt in the sense that it creates a effect


models and actors are portrayed in the advertisement as having a good time leading to the belief that you know !hey! you purchase these products you too will have a good time once you use it


but is that really true do you really need alcohol to have a good time no, or because, cause images showcase is actually alcohol could lead to you having a good time, consumers would therefore be tempted to purchase, advertising encouraged people to buy things that are not necessary and yet detrimental to health


many businesses use advertising as a form promotion to create awareness about their product in the market, hence very often we fall prey to advertisement we are bombarded by, commercial images that imply that using certain products will cause one to become as suave and vivacious as the


advertiser, so companies hired famous public figures like celebrities sportsmen to endorse products, as a form of advertisement, these iconic figures display power, wealth, thing and it endorse these products because it helps establish a connection within this desired qualities with the products


one of the well known fashion bags Louis Vuitton, endorsed by famous celebrities, it's not a must to have an LV bag, but if you are able to afford one it makes you seem like you get a same league as celebrities right you're one level up


consumers will want to desire for the LV bag even if it's pricey, so owning a branded items also showcases a personal branding, thus it shows that advertising encourages a desire for products, if people don't actually need


you just need a bag do you really need a, do you really need a top tier bag, in a case of the fast food industry the introduction of a new burger requires advertising in order to reach out to the masses and when it comes together as a set meal along with a toy


children will be easily influenced by the advertisement and would develop a desire to head over to the, nearest fast food restaurant after especially you know when McDonald's uh collaborate with one of those says toy stories for example then it comes out with toy story is a happy meal


on the little toys everything all those little figurines and it attracts children then, uh parents will fork over to buy because you know their their kids wants it, so it's a known fact that fast food is bad for health but the, the advertisement has such such as fully appealed to the child truest successful tactics of


advertising so, therefore parents will give in to their child's demands because they do not want to disappoint their children, so in conclusion advertising have influence people to buy things they do not want by providing misleading ideas and influencing people into making wrong decisions


do you need to eat McDonald's to feel full, no, you can choose opt for a healthier alternative, does a child really need to eat the fast food, no again the child just want a toy and because it was being advertise and is only you know


uh, it will have to come together when you purchase a happy set meal, then will a child get the toy figurine


okay I just want to add on a little bit ah you mentioned about those, uh, micro influencers on Instagram on those little tiny grids on a social media platform right, is there, a need actually uh to to be one of them, no reason so they actually


followed all this social celebrities on Instagram see them posting a picture of LV bag think !hey! the LV bag it's also very cool maybe I, I want it too that's the one that's, it's not a need do you really need a LV bag, to show that I


I uh, well I'm successful in life no there isn't there isn't a need to, it's because of these uh advertisements and then people buys buys stuff when they do not actually need and then


uh which is uh not, not a very uh how I put it not a very positive thing especially when you know uh social in need social influencers everywhere and then uh everybody is so easily tempted, buy buy products that influencers on


uh Instragram uh, uh actually showcase, I I still stand by my point that uh I agree that's because uh I'm just go and go back to the uh even though it's like a personal branding thing but still go back to the my point you know


uh it, it encourages the desire for products which people do not actually need it's just merely a want, did you wanna add on last one minute


cannot see you though


no you you are the proposition


okay ya I think when they're done you just you can just say thank you


you are done with your point level okay okay, so uh my turn as the opposition to this statement I would I would like to start off with saying that I disagree advertisements are not only entertaining but


they are uh but they affect the consumers' choice greatly a lot of times in fact, in our everyday lives so just now tracy mentioned about uh some of these articles online right they talk about traditional mediums of uh advertisement which I want to touch on as well


so to many general consumers right the advertisements are synonymous with the typical TV commercial breaks advertisements before a movie before YouTube video stuff like this or maybe that banner advertisement you see on the bus stop, these advertisements right actually serve little conversion goals in the advertising industry so they are meant to generate impressions right impressions not conversions with that in mind right these are business do not are not meant to affect your consumer choice


, however there are let's examine other forms other forms of advertisements for one right which I want talk I want I want talk on touch on is product packaging, so we all have been sold by a product's packaging one point in our lives or the other let's just basic you go to the to the supermarket you you will buy TVK over Mama Lemon just because packaging somehow looks better right because it's from japan because it looks cute it looks more household friendly


in a short passage from study dot com I quote advertisers want you to see their product first among all the other products, you find yourself looking at a cereal box and it evoked some kind of emotion then the advertisers have succeeded in getting your attention as a consumer so with that in mind right that means product packaging


is a sort of advertisement as well right so another interesting thing I want to say is picture yourself at the store, just now I mentioned TVK but now picture yourselves at the store buying shampoo you are standing in the aisle staring all of these bottles that contain the product you are looking for


you start reading through different bottles and eventually one of them catches your attention for enough time that you actually read what it says that is advertisement the message is appealing enough that you complaisance you to pick it up and purchase it, compared to other products so building on the point that tracy mentioned earlier about how advertisements supposed to work about selling and ideas selling a product that is advertisement so these products advertisement has the packaging itself has sold you already


so even if did that was the best shampoo in the world right without the proper packaging design you never have come to contact with the product you wouldn't even need to uh uh you don't even need to see a television advertisement or facebook ad to convince you the packaging did all the talking itself


the packaging can even go further than just ah, uh the product packaging is the extent of creating actual experience to you, packaging advertises your product when you're not there on the shelves everywhere it is a passive form of advertisement it tell your brand your story is a perfect form of passive advertisement like I mentioned therefore whatever when we sold it uh


whether it's an assault at your customers from right most likely you will not be able to peptalk about of the product but the packaging the which is the advertisement does the job yup which is why coming back the point, advertisement advertisements are not only entertaining but yes they play a great part it affecting the consumers' choice greatly thank you that's my point number one


I find that actually a very the that last sentence again very very uh, true, uh which is something that uh I I I actually wanted to touch on another topic but let let me just use that now right to to touch on this so, tracy is right that are uh lot of times when we want to


let's say you go to the I'm just gonna use the supermarket example again go to the supermarket you have already have the intention of buying something now there you have two choices whether you're exploring something new or you're just you go there with the intent of buying something that you already know which is going back to the same product like like what she said


you're going there for Kirei Kirei that's why you why would you try Mama Lemon that that's a different kind of consumer intent advertisements are not meant to do that yes if they managed to convert you, bonus for them but advertisers are not going for this kind of people they are not going for brand advocates of other brands they want to hook people who are not very sure in the market into their brand which is why in this scenario right advertisements will


pay a strong impact from uh the product uh the purchase choice okay so I'm personally am very very close in the advertising industry so I'm going to pull up the big guns and and and at right now, one of the most tried and tested models in the advertising industry every advertisers should notice from graphic designers to copywriters credit writers to marketers


is the AIDA model AIDA what it means is, every advertisement should be crafted from a pyramid view, called AIDA attention interest desire and action first the advertisement has to grab attention right the packaging the billboard whichever it should induce some interest in you cultivate and encourage your desire before it encourage you to take action so with this in mind right


can't you see that every advertisement is actually crafted to impact your consumer choice right from, the from where the the creative concepts come from right from the drawing board, the intention is there already so we putting that in mind right now now we come back to the consumer point of view right just now uh tracy also mentioned about how if you're a smoker and you saw anti-smoking campaign or advertisement it probably won't cost you to stop smoking


that is untrue that is, or rather okay sorry I'm not gonna that that's untrue that there's a little truth to that, couple of years ago in the US this company this organization they came came up with this called the truth campaign


this truth campaign is something that uh it's supposed to counter is a counter marketing to reduce you smoking what happened was that they use a lot of in the advertisements and marketing it within the campaign they use uh one of them was


a bunch of kid it's a video of a bunch of kids dragging body bags into the front of uh, of of a commercial building which is the office of this big tobacco brand so they started dragging and dragging and then at the end of that uh uh of that period right hundreds of body bags were shown there and then the message was that this is the amount of


bodies that actually occur due to smoking use use smoking are caused by this company so this this truth campaign right you can you can search it out right actually impacted the in the whole of of of the city nationwide right


a lot and then a research has shown that in the following months, the number of youth smoking did uh reduced by a lot okay I don't want do statistics right now but this campaign is real uh it was it is it's not currently ongoing uh is quite some time ago uh in in the US so coming back to that point right


maybe why tracy said that if you're a smoker you say anti-smoking campaign you probably wouldn't stop smoking that's because those are the trash kind of campaigns right those are campaigns that were not done well a good advertisement a good marketing campaign should follow certain models


AIDA is one and and there are many others and another one very very distinct that I know of is how to mix an idea stick, so making an idea stick which is what advertisements supposed to do right will cause you to change the way you purchase and use products


so how to make an idea stick right if you aren't that good a marketeer you would follow a few principles one of them is to keep ideas using this word success is simple unexpected concrete, uh credible


and then uh emotional, and then after that you follow some form of a sorry so if you if you stick to these principles I don't have time to go through of them right you will create a sticky idea that will actually cause people to act, coming back to AIDA model again which means


advertisements and marketing campaigns actually have a very very strong impact on how consumers actually purchase products so car advertisement again yes you don't buy cars every other day but the thing is


these advertisements are not meant to cause you to !hey! I saw that car I want to buy the car right now, it is used as what we called brand recall, so brand recall plants these ideas in your head here and there all the time why do you keep saying the same Singtel that are uh advertisements on on your TV all the time when you're watching your your channel your whatever because they want to remind you that Singtel is around the the largest telco in singapore you


you are using something else uh uh we are using a giga under Starhub but we still know Singtel exist it's not like the uh advertisement is going to convert us but it continues to keep us this this uh brand trust that Singtel is a big


a telco that is trustworthy that is there in our lives and then eventually one day perhaps we decided eh ours is not that good anymore eh would you will recall !hey! that Singtel right we saw the advertisement that time they they put up this promotion and stuff at least then we will go and check it out that's when it induces us some form of interest


creates a desire for you to convert and eventually cause you to take action, to go there to their website to go to their store and to sign up for a telco plan with them so with that I end off my argument for debate point number one that advertisements are not only entertaining but yes they affect the consumers' choice greatly everyday thank you


ah okay, can ya


I I do agree one point just now tracy mentioned right very very true very very true is that there are a lot of trash advertisements out there that are very repetitive right they're very expected that's why it these advertisements or the culprits right it it's even inside my notes I read now these are the culprits that


that causes people to feel that these are not the advertisements that would cause you to to affect consumer action it is the good ones that's why they have advertising awards for people, for a big agencies to to even, win yearly


look at look at how Apple does their advertisements and then look at how Xiaomi or or Samsung does advertisements which one actually would convert would make you create a strong stronger sense of grabbed attention and generate interest


are are you sure this is not bias to your personal opinion , !yay! first on that, stop


debate topic two, a picture is often more powerful than mere words what is your view


I am the opposition I disagree with the statement above I say a picture is worth a thousand words not often more power than mere words I'm just saying a picture is worth a thousand words yes that one we can agree but it cannot be defined as more powerful


so let's examine what we mean by powerful I see powerful because we're on the topic of advertised art I'm just use advertisement as the context here again as being able to convey a message in a clear succinct and powerful way powerful


more often than not a picture can give of wrong in uh interpretations or impressions not a powerful message right, so yes a picture can can actually say a lot you look at it you can interpret a thousand different ways with a thousand different words but that's not powerful


I am from design industry I have seen countless times the wrong image has been chosen to represent a wrong message, for example websites I used to make a lot of websites for clients right so uh many many times when we supposed to choose the image for like the the website's main page or any of the other pages let's just say maybe their services page there about us page you go to a website look at the about us which you want to


uh get the sense of what's what the company is about then the image they put is some grass stock photo of a bunch of grass and whatever so what does it say it's not powerful we doesn't have any meaning to it anyway right so, let's just say we remove the words about us we just start we put the image of a grass there with a bunch of words that say that this company is about blah blah blah


what does that say the image doesn't mean anything so how can we say the image is usually more powerful than mere words you still need words to tell a story right pictures can convey emotions, that is true


but they are often used as a supporting medium especially in advertising and many many other mediums rather than the focal point, you go to the website and then uh I mean just pictured, ever go to website and all you do you is just read the words do you even care if the images are there most of the time you scan the the keywords right the designers put it such a way big tagline at the top followed by chance of content et cetera et cetera just to bring you to the right place to comfort you


so picture this, okay pun intended you visit website all you see ah images no words what can you make it of it isn't powerful it's meaningless pictures are often open to, very very strange interpretations when actually if you were to put a just a few words there right it will put it will actually hold everything together and send a powerful men powerful and clear message words are not words can work on their own


in websites and in a lot of platforms especially e-commerce Shopee uh Lazada all this Taobao we are uh familiar with right what's the last big orange button that you click before you purchase a product that's what we call the call to action button the button that convert you


so the words call to action, is powerful because this button itself right it's not a image is a word right is really just an icon there is a word to it that invokes this desire for you to click it and then buy it


usually we put like buy now add to cart start a free trial try it free you can't use a picture in such uh, way to convey such a powerful message for you to convert someone you have to use words pictures we'll just


create a lot of our wrong interpretations but now that we are still on the topic of e-commerce right when I'm reading and looking at a product description about that product before you want to buy it right the photos, most of the time uh studio, taken right they picture the phone paying in the nicer setting ever but it in the end it is the product description actually tells you accurately


what this thing is therefore the picture doesn't really isn't really powerful it yes it gives you some sort emotion that is probably can be used in this way or whatever but at the end of the day it is the words and the call to action that calls you, that's to convert powerfully thank you


I would like to uh now build on a point that tracy mentioned again about let's start with Sichuan earthquake, oh there was this Sichuan uh like let's just say it's an earthquake right or maybe the recent volcano eruption or something so picture this again pun intended picture this


you see a photo of an earthquake, without any words nothing, it opens up a lot interpretation what happen ah uh what's going on where is this is this recent but what does the news always do on top of a picture it is called the news headline


these articles headline perhaps it can say hundred thousand people, affected in recent sichuan earthquake compared to the picture which struck a chord in your heart more which is the one that will encourage you to go and read more and


like what tracy said go and start donating money or something if it is a story it is not a picture a lot of times when read news articles right we see from top to bottom maybe there are two photos and at the top photo they will put a little caption that you


rarely rarely got read right but this photos sometimes they could be stock images or they could be just some picture of something for example a rescue effort rescue worker in the in the scene of the earthquake it doesn't show more, later on when you read through the article then you will start to hear the stories which cannot be captured in a photo it has already happened how can we repaint


the picture of the carnage of of the chaos that happens during the earthquake from a survival he can't paint that to you he can't show you a photo maybe he has one, but what he can tell you is a story it is it is using these stories do journalists craft out


that imaginary painting in your head using their words so words are more powerful than just pictures alone now coming back to uh another point right is how to Apple again


Apple created and started this trend of minimalism in design in recent years we have seen the, design right has been moving towards minimalism reducing photos reducing all the used to what we call hero images gigantic images of website to be replaced with simple words go to Apple's website now go to the iPhone's product page you will see big words that actually sell you the product


words are more powerful in design we call this thing we we say white space is your best friend it's not about filling the entire page with pictures that are meaningless pictures become distracting right they're no longer powerful words are the ones that sell


so, while we're on the topic of advertising right there are things that stand up more than pictures what we called the big idea the campaign slogans the catch phrases so imagine your life in Apple's conference so for the launch of next iPhone you see the image of the iPhone reviewed on the screen


that just looks like another phone but then maybe you will see two words called think different, that will generate such a more powerful message right and pick your iPhone okay pick your iPhone then think different oh does that mean that this year's iPhone is gonna be super different from last year's are they pretty revolutionizing creating subjects which is more powerful right


and then to end it off I'm going to use another act a uh two examples here right in twenty eighteen Apple famously made use of motion typography animated texts, to summarize their keynote event which lasted about two hours or so in hundred eight seconds it is very famous video the whole video was about text moving around and tell you the whole story within a hundred and eight seconds


although there were video footages and just now tracy mentioned a picture is worth a thousand words right a video is worth a thousand pictures because it's moving pictures but these videos are actually just supporting the text that was trying to sell the idea


if text is more powerful than the video which is more powerful than a picture how can picture be more powerful than text uh and years ago a team of brilliant advertisers also put together a campaign for Snickers the chocolate bar Snickers uh the big idea in the advertisement was you are not you when you are hungry


now now now if you look at any other chocolate bars and then and then it's just a chocolate bar but when we tell you you are not you when you're hungry she has a Snickers which is more powerful a picture offers of a Mars Bars, or this message that we tell you that you are not you when you're hungry


take a Snickers bar feed that hunger be yourself so, to be powerful is to make an impact, through a message that sticks that you can't do that with pictures they are misleading they can be misinterpreted


so sell the sizzle not the steak, this it is not about just how it looks it is about the words and the message how powerful you can actually bring it across to people very clearly


I will just want to wrap up uh with a rebuttal to two points that tracy made so number one what captures your attention on newspaper is not the pictures it is always the headlines that's why it is called the headlines, if you go and look at the new york times website you look at how those not not the


Zaobao that kind of newspaper right you will realise that it's always the headlines at the top, that is why they are called the headlines the pictures are there to grab your attention to read the headlines the headlines are the powerful ones that cause you to flip to that page and read it, alright so second point alright to wrap up my part about why pictures are actually tracy is not wrong in saying that pictures are actually allows people to in in the uh uh educate better blah blah et cetera right however they are always open to misinterpretation


both of us if we look at say image we could interpret very very different things from you until we discuss and get the facts right, there was there is this image uh, in fact there are a lot of images online actually uh one of them is the old lady and the young lady in the same the black and white photo or a picture of the old and young lady there are people who can only see the young lady and there are people who can only see the old lady so that picture itself


doesn't really if if this is happening this experiment what the experiment can say is that, pictures cause people to view it differently, right it is not an international language it actually causes a lot of misinterpretations it is only when you put words to it


maybe localise the language translate to the different countries and et uh et cetera that you can get the message effectively across now then that is powerful and by the way if I'm not mistaken according to the medical


law in singapore right actually it is not right for any uh medical institute to show a before and after of, treatment it is not legal, it is written somewhere inside some guideline yeah on


I that was that was school project I did couple of years ago, yup so so to to end it all I would say that uh pictures yes they are worth a thousand words truly agree with what tracy said but they are not powerful they are not all powerful that not almighty you still need words


debate topic three


I would like to first start off by saying thank you to the proposition for agreeing with my first point in the debate topic number one that advertising actually affects the consumers' choice greatly because you just said that


you just ironed that out in and and summarise that yes it does impact a lot of people's purchase uh uh which means you actually kind of contradicted your first point lah yup so yes advertisement does affect your consumer behaviour


now coming to the point I want to touch on this point I want to first start with a rebuttal right to the reactive purchase, uh that was a very very good term so, that has nothing to do with attitude advertisements right that is got to do with the person themselves it's a personal thing so that is their personal behavior they are reactive so you can they don't need to look at the advertisement they just need to look at their phones at their friend's phone to to want to buy so that has nothing to do with the advertisement


so ya that that the advertisements for the iPhone doesn't create, encourage the desire for them, to to buy something they don't need it these their own desire nothing to do with the advertisement advertisement like what we kind of agreed on earlier its just creates the brand recall right they just looking at the friend's phone it's not they it's not like they saw the friend's phone packaging or anything


or they saw the packaging in the shop I need to buy that they have their own desire themselves okay now uh back to my part, what do we mean by need and when we say need where is want we always try to balance between need and want right so picture this again uh


you are on the way home from work you are in the MRT you're on the subway you have not had dinner you have a long day it's eight PM you know that when you get home there's no food, someone walks inside the train stop someone walks in with a bag of McDonald's you smell !wah! the fries smelled so nice right the you can smell the McSpicy


that creates evokes some sort of, I'm hungry right there's a desire there's a need to eat right there is a need, after you uh like you are walking home you walk maybe you stay near uh let's just say uh a shopping mall yeah you walk past a mall you see a McDonald's sign brightly there


then you walk in and then you cave you walk pass and then you decided you cave in to temptation you went into into the McDonald's and then you converted you bought a double McSpicy meal upsize so, from, the McDonald's experience in the train the need


it actually created uh after looking at the McDonald's ad the or the the the store itself the want becomes the need it fits your need, so we can say the advertising actually sometimes it's not just uh encourage just desire for things you don't actually need right it actually can encourage a want that eventually becomes a need


right so you were hungry you needed food you saw McDonald's you bought McDonald's you saw McDonald's ah you bought McDonald's so is there a want or is that a need I would say that that's both it doesn't necessary just try to convert you flor the sake of converting right you would just buy McDonald's just for the sake of, looking at that was because it serves your need so advertising in essence is to be passively placed


to maximise impressions and touch point it doesn't really try to convert you on the spot if you are not the target audience you were just a bonus if you convert but it is meant for those people which have the intention just like what we mentioned earlier right you went to the supermarket with the intention to buy Kirei Kirei not Mama Lemon


that's because previously you were converted by Kirei Kirei before, so if you are just some random person who who saw eh eh I want to buy you are just a bonus you're not their actual target audience, therefore, in the McDonald's example the effort succeeded you were hungry you smelt McSpicy the fries you saw the McDonald's advertisement open twenty four hours you walk into the store you purchased so


yup, many a times it's not about the immediate need, of the product, it's about how the you can trade impression to later trigger a desire to suit the want for that product to a need for yourself


thank you that summarizes my first one


thank you tracey I just wanna start off by saying that I find your McDonald's and Subway example pretty personally biased because, you said that why would anyone choose McDonald's over Subway there are hundreds of reasons to choose McDonald's over Subway because they have rice because they have burgers because they have a McSpicy Subway doesn't have outdoors because that day you just feel like it's a cheat day right you don't want to eat a sandwich there are hundreds of reason like it's it's not it's not a must


to to choose between just like you don't always you it's not a must to choose between Apple, and Xiaomi okay I'm I'm not a Apple fan I must say I use uh Google android phone by Google's so okay back to the point uh I want to start off with the topic about the McDonald's advertisements to the kids that is a very very interesting topic that I always like to explore back in school back in work


it is a very very clever marketing strategy by McDonald's to actually target the kids, but the end of the day, what do they want they want the parents' money but they do so by going after the kid


so in this example it is clearly clearly showed you are not wrong, right you're not wrong to say that this advertisement , the ad uh McDonald's uh marketing campaign with the with a toys right creates a desire for to purchase the product that you don't need however what is the need here the parent doesn't need a toy right the parent doesn't need to buy the happy meal the parent needs the kid to be happy


therefore the need is there, it is not the creating a desire for the parent to want the toy from the happy meal just for the happy meal it is because the need for their child to be happy the child is making noise they need the child to be happy they buy so therefore it proved the point over there right is a very very interesting point over there then coming back to the point about celebrities


uh micro celebrities we all know the social media social influenza bubble has exploded over the past many many years Instagram is a lot full of these people and what do they do we call them micro celebrities then we call these social media influencers micro celebrity or maybe they are uh comparing to your celebrities and also can


so why do people want to buy the LV bag when you said that they only need a bag, social status whichever status but the need is not because they need a branded bag


it creates this impression that eh it is no longer so far reaching so far fetched right to to buy a pair of shoes that that celebrity maybe that famous hollywood actress wore it's actually just another singaporean who has Instagram account so actually that desire is not to buy the shoes you don't need


but to become and the micro celebrity that you are following okay so so that that's , kept rebutting some of the points so help me back to to the main question advertising encourages desire for products you don't actually need when was the last time you actually purchase purchase the product after looking at an ad right immediately look at ad I want to buy that product no we don't do that right people don't that let's come and re-examine the example of shopping for chips at supermarket


I really have a desire to purchase chips base but I went there to pick the chip, that I want right it's not that I went there and then the packaging make me feel like oh I need to eat chips today it's more like I really wanna buy chips, I'll just pick the nicest one right that I feel like it was it was uh drawing my attention


so advertisers are having a harder and harder time to get the ever shrinking attention span of consumers adverts these days, not meant to convert you but they're more brand than product you won't see a good advert that doesn't script the brand like for example you see the the Apple ads and stuff like that it's the brand that triggers the desire not the effort right the desire the need


then uh we examine now the culprits the traditional advertising media that have high touch points meant for getting impressions like the advert of like before a movie you obviously see those watch advertisement this, celebrity hollywood star wearing a watch in a very exquisite looking uh studios short thingy in front of a like the desert or whatever


what does that say that doesn't create a need for you a desire right that's true but we've seen a lot of adverts around which started encourage desire for us to need a product advertising and marketing has grown so much over the years like what tracy has said right that especially with the emergence of social media influencers so


this desire is no longer like I said about to buy a product you don't need it's about becoming the person the need for you to become that person, so yes with that I end off mine


ya sorry my laptop flash went went blank just now uh okay so back to the point, ya I'm not sure why you can see me because of my video seems to be frozen myself you so let me just okay I just want to continue my my


okay uh to wrap up this game so you mentioned just now that there is no need for you to become the micro celebrities right again this thing is a very personal I'm sorry to say it's very personally biased, but this industry is meant to be like this I mean the industry of on design communication and and advertising right I know I've studied this it is a marketing strategy why do people this is this is a trend actually we you may not be one of the the the one of them but a lot of


especially young people millennials these days right the reason why the social media industry is blooming why we call it influencers is because they, create they bridge the gap between uh ordinary person ordinary PMET or whoever from hollywood celebrities celebrity is because this micro if uh celebrities I wanna call it micro is because they are just the other average person with a job


that has a social media presence that's why it helps you to, be able to reach where they are rather than a hollywood star that you feel like eh I'm just ordinary person I'm I'm no hollywood star


part one debate topic one


so I would disagree with her


, because , failure might leads to you know uh a person doing something silly afterwards and also it might also have a negative effect on the person


and the failure also does not guarantee success after, so failure also might uh cause backfired itself


ya but (ppc) not everybody can accept failure there are people who are have very like strong character they cannot accept failure in whatever they do, ya it it might you know hurt them


a lot and then, they I think they will like give up, on whatever they do


ya but uh from from what we see nowadays right youngsters take it to hard so, they won't want to accept failure, they think failure is failure cannot be part of success they they need to they need to excel in everything


correct


uh correct but still uh, I feel that the, failure is not acceptable , ,


because it cause a lot of uh pressure on that person and also, , you know they they might see themselves like ah I cannot I cannot succeed so, ah well while the next thing I do I will still fail


this like this is kind of, some people just cannot accept it you know ya I have come across people that was so strong wielded ah that they insist that one shot I must pass


I must you know get to to that result if not they will go crazy or whatever that that kind of thinking, they will maybe, uh give up that particular project they doing then they'll go to another one they will not


repeat , uh that one is individual lah you know,


ya I I agree with what you say but then there is, certain people that uh I have seen uh would not accept, failure at all so is is


err, I also must stress that you know failure can cause mental stress also , ya ya because, you know people who are so strong wielded right if they fail one time they will have mental breakdown


that's why , we read you know a lot of uh articles on a papers nowadays a lot of young people are, you know going to seek some professional help on that, ya so they I I don't I don't know how how to go to train themself to accept failure but then failure is actually a very


why can't I recall it something that they they they think that, uh cannot happen to their life cannot happen at all, so they must give one shot and pass


right I I will send it lah you know or it sweep under the carpet


I I think some people if they will just withdraw themself, ya they will just, disappear, then they will start you know having having a lot of uh excuses you know ah oh I I I got something on I cannot come you know some some silly excuses lah you know (ppc)


I think this is part and parcel of life nowadays


I agree with what you say but then then again, right it's very hard to understand this kind of people also, ya (ppc) because maybe the society pressurise them you know your peers that's why for them is is a


they need to, to really, uh get it done at one shot, because uh, family maybe the you know they come from a very powerful family that kind of thing so they cannot


let the you know uh people know that you know they fail on this, is like uh, not very nice, in the web the the words will spread very fast


that that's why uh a lot of people will continue studying, because they cannot go to the society to work so, if they can study they will continue studying so to them if I study and I uh


I attain PHD right so this is, then people will not you you know this is my my success my you know I I'm not I'm not failing I'm already uh, achieving but if they fail one


uh subject then they will try to, they will try to find ways to change module then, but there are people who cannot accept failure, they fail that exam uh they try ways to go around getting a


uh I don't know get getting teacher to give them average marks or whatever , I don't ,


they can go and see some professional help an error you know, , I don't know,


continue studying again


but you see if you fail in school term right, you can still switch uh modules or switch course, right, because ah there's a lot of courses that you can switch maybe you


you you you you won't you might be able to to pass, like those subjects that you fail then you just switch over but for


but you see if if let's say your chinese is very bad, then you can tell your your school that I want to switched to a third language, and then you might eh you know it might be better


career path they will just leave the company and go to another new one, I think a a lot of people just cannot accept failure they will just leave the company I'll go and apply for ah new job again in another company because I go to a new company right nobody knows me


then I will just start all over again, correct, then if fail again I'll leave again and then I'll go to a new company


but you you see when you switched to , another new company right then maybe the environment is better so you think you will not fail in in in this new job, then it is like motivating that person as well


luck luck counts a little bit lah ha, ,


but you you you see nowadays , if you fail and you keep on failing there is quite depressing right and failure cannot guarantee uh success also what, right, so a lot of people bank on like one shot and I I succeed in my career


is like uh, like you join a uh uh lucky draw like that, I only drop one coupon and then I won I became the the winner, is a one


like one gold , , , but some people take it as like eh you know it's like fate it it is okay lah it's luck lah what you say is true lah you know


yes I I do agree with what you say but , if if let say us, if if let's say you started as a reset okay then you fail


then maybe receptionist is not my my uh kind of a uh work, then I'll go back and, I'll try that if I fail again oh I very depressed I cannot take it


then I'll go you know, I'll I'll go crazy


part two debate topic two


uh I do agree with you but, , if in my younger days I'll agree with what you say but , , but as you age, !huh!, no lah no not now I very old but as you age right okay you would think that the memory


it's no longer so valuable, because things changes right environment also changes a person, so uh you feel that, ah having a lot of cash is more important, right


than the, than your memory, than you what have you experienced, because uh , if you have experienced it yourself you know, bad things happen to you then you would think likewise lah


right so uh, as of now I think material possession is more important, as as we age


so not, my experience but from what I see nowadays right a lot of youngster valued material possession than anything else okay they are hungry for, more money


so that's that's why they uh resign, you know it's like a kind of threatening to the company, then they'll go to a new company they worked for a few months then uh I'm not sure they go back to the company because the old company because the company call them


or, you know , they call the boss and and then tell them you know oh I, don't think I I'm suitable in this new company can you take me back, some people jump, uh


not really job hopping lah you know they they maybe they are being offer a new, uh post, and more money so they jump but after working a few months they realiSe this is not their cup of tea, so they try to wind up you know tell the ex boss this and that so when they jump back they will have another salary increase so I I have


, I have heard this, and you know they go for more , and and branded stuff you know, they will try to, uh doll up themself you know buy all the branded watches bags


shoes, because they they need to, they think that by showing off that head to toe, you know uh they they feel that they are, I'm the upper class people


ya so that's uh that's the society nowadays ah, correct, you see your the the big diamonds on the hand, eh , correct but you see the the


view of uh uh youngsters nowadays and, and, maybe our era is very different now, so now everybody is hungry for all these I'm hungry for title, I'm hungry for uh


more bonuses, more increment, this will you know show people that you know, I am at that stage, you cannot you cannot reach my my my level


so so that's why you you see people don't care nowadays they'll, backstab, you know your good friends will become your enemy, because I I want to


overdo you, so I need to have all these material stuff, right, so nowadays is like, material possession is is the top priority


you see material possession right you can see it, feel it and you own it easy, maybe you know you keep lots of money inside your safe deposit box you open every day and then you look at your money I'm very happy


look at the the collection of diamond rings watches !wow! I'm very happy , , you know , , no lah but you open up and see everyday then you you know the the the the


the, stacks of money inside there right


I don't think people would people would care okay so, material is is number one right now that's why I told you that you know people who would want to show off by you know dolling up themself and then to to flaunt what they have


ya they no longer valued you know experience anymore


ya you you see you experience are good I know but we can only capture the memory of experience using fiscal material possession right, so some people feel that possessing of materials stuff give them the satisfaction at this uh it show that they are very successful in in whatever they do


right, so it's a way to to tell people, uh by showing off on themself


ah ya I agree, but the thing is that , uh your, memory also will fade, in in the long run in the long run right, all these material possession will overtake a person


ya okay you your your experience with your family maybe uh in your younger days were good lah but it will change as the day goes


by right because uh you you cannot predict the future you don't know what's going to happen


uh but you also need, ya you you you need the you need the material the the S eleven to pay , , in order to have that kind of experience correct


but but sometimes uh you spend the money right but you don't get very good uh you know experience and memories you know, maybe it will cause more damage , ,


no it's called memory in gingery emotional injury ,


but the thing is that I think ah if you give whoever the money, then you know it will bring more uh it will give you more valuable


memories but then uh there again I think you give physical things ah you know branded bags watches that kind of stuff, it will, I think the person will like remember you forever


no you you must make sure your that bag right is really worth for fortune first


right or not, uh no I think,