okay so our topic for this debate is nowadays the pleasure of reading can never compete, with the pleasures of visual entertainment, what do you, to what extent do you agree


okay so , for me my stand would be that I agree with this statement so basically I'm agreeing that uh reading can never compete with the pleasures of visual entertainment, so to me the basic difference between reading and watching


is that reading requires a good understanding of a language on the other hand watching shows only requires eyesight and your hearing, so basically your six senses lah and nothing more, so even if you don't understand the language


you still can enjoy a film without being able yeah you still can enjoy the film so this actually this statement actually means a lot lah even though it's quite obvious, and, the same person wouldn't be able to value a book without reading it so it's easier to earn pleasure from watching rather than reading so pleasure here refers to the feeling of


satisfaction lah, so in this day and age people usually argue that books have no future, because their leisure purposes has has been replaced lah, in the past reading a book was the only way to unwind and relax I mean this is with exception to games like physical games and activities lah so this is a form of escapism for


readers however because of the advancement in our technology right so there are now, other more, there are other better and more preferred platforms of escapism so this includes movies dramas and films so books are already gradually being adapted to the big screen and people


people opt to watch those instead of reading the original books simply because they bring the book to life, literally and allowing people to actually see what the book was describing, and how other people interpret the words


because everyone that reads the book has a different interpretation of the words and you might not be interpreting interpreting it correctly as per what the author wanted to uh as per the message the author wanted to send out so this definitely


replaces the static words and sentences into real life moving images and this definitely seems more appealing to some, uh in in majority of the cases movies have extraordinary editing graphics and even uh sounds so this will lead to a more enticing effect for


, people to convert from reading a book whereby you have to use your own imagination and efforts, to actually going to watch the movie because of all the special effects one one example would be the jaws movie series and the avengers


just uh infinity war whereby a lot of these uh action and, and , fight, or let's say effects cannot be, very well comprehended if you are reading a book uh whereas in the cinemas they can give you very


visual depiction of what's actually happening and this makes it very enticing lah okay and, in most cases the movie or and films usually overshadow the original book, and


people usually will not know, they were actually adapted from a novel unless they already knew the novel existed in the first place yeah so other than that the development of avenues such as video games are more stimulating and exciting compared to books and engage a person to a large extent so in this in this scenario


I mean many youngsters do prefer to play video games over reading the books uh namely because firstly , books are, closely linked to what they do on a daily basis which is studying uh so is uh quite a turn off is in the local culture


and secondly, uh youngsters feel that the games are more engaging as I mentioned earlier and these uh allows them to also interact socially, with their peers on the game itself and not just reading a book by by alone at home and


ya this this uh creates a, I mean, a more attractive , feature compared to uh reading a book as a leisure activity and books which once uh served as sources of leisure and entertainment have has completely be been


what is that called outplayed by their by their better counterparts lah


I think uh people prefer movies over books as well because it communicates the content more easily lah as mentioned earlier by one thing you have to imagine while reading simultaneously, so I mean this takes a lot of effort for someone with no imagination mah like not everybody is as creative or as imaginative as their as their peers


so I mean it would be uh easier, alternative whereby, our creative person like the movie director would communicate the contents of this book, into the movie and this becomes more consumable to the consumers compared to the book of an equal length


at the same time watching a movie only takes two hours at most two and a half hours whereas reading a books can take up the entire day just to read a thick novel, which the movie could have depict in the same in that two to three hour timeframe lah so this


is a lot more suitable for a fast paced environment like singapore whereby people do not have enough time and yeah and do not have enough time and all the energy to enjoy let's say a five hour book read


and, some some might some might argue that they can read the book while they're traveling but , like I mentioned earlier yeah people in singapore do not have the the energy to do it as well so I mean they probably would rather sleep on the bus on the train rather than read a storybook


or I mean even even if they do have the energy they would rather watch a movie which, like I mentioned earlier would take lesser energy so , book is a solo activity lah, so you can


you can only read a book alone lah it's very it's very seldom that you see people reading books together, so but if you watch a movie you can watch it with your close ones your partners your families or even your friends yeah so spending time with your loved, ones while watching this film is a good way to save time from your hectic schedule and spend quality time with your family and friends lah so in this scenario


this is not so much about the pleasure of reading and uh versus , watching a visual entertainment but rather the pleasure of spending time with your, close ones while doing these activities so in this in this scenario as well the book has lost to the visual entertainment where you can spend time with your loved ones lah while watching the film


yeah so in addition with recent events like uh recent technological advancement like uh virtual reality movies will become more engaging, for these movies like the ones in universal studio the shrek four D would create a more and uh a more adapted environment to help


immerse yourself in the content of the movie completely uh this is something whereby reading a book will never be able to, get you to lah unless you have a very fantastic imagination but even so you won't be able to touch


feel or smell the effects of, what you're imagining uh unlike unlike watching a movie in let's say a four D theatre or let's say if you are using a virtual reality headset you can you can feel very immersed in the movie universe itself


yeah so you will feel like you are inside the movie you are with the characters while you're watching the show on your uh headset, this is why uh many many , people will be tempted to watch the movies itself rather than uh read the storybook so to me I would agree that uh


reading will never be able to compete with the pleasures of visual entertainment


debate topic one


for all types of writings specialised in their own, and it will definitely not be as effective or applicable in other categories so it would


be overly simplified the base of writing significance or superiority relative, to the others based on a set of criteria as all of them are unique in their own functions therefore I'm more inclined to believe that all types of writings are of equal standing even though it is


understandable that some of them are more, applicable today where information is key whereas the creative and imaginative aspect of writing are not appreciated as much, so the effectiveness of a writing form is dependent on the type of genre they are applied to and it'll be extremely unfair to judge which form is more superior based on any common set of criteria so the different types of writing form are engineered to cater to different purposes and to fulfil unique objectives


it is illogical to subject a type of writing to other form based on the appeal to different target audiences as well as their distinct roles in society, in news the new primary objective of journalistic form of writing would be to provide a clear and direct source of information that can be easily digested


it is perfect for those who scan through information and read for the sake of obtaining knowledge about current events, so this form of writing is very applicable today where large amount of information and data are concised into a few pages or even a few paragraphs which taking into consideration the limited reading time one has


so the above mentioned new styles of writing would not fit into poetry or music composing which primarily acts as a platform for expression and entertainment, it is a mistake for both types of writing to compete in the first place as both of them are specifically made to specialise in their own ways


okay so the determination of the effectiveness of a writing form is dependent on the skill of the writer rather than the type of writing as the former plays an integral part in the the quality of piece of writing, so regardless of the type of writing its effectiveness of achieving its intended effect will be downplayed so long as the author lacks the capacity to express his thoughts in written form due to his inadequate mastery of the language


so for those who believe in having the upper hand of certain writing styles may argue that the journalistic and persuasive style of writing, are more applicable today in a globalised world while poems and novels are considered to be less relevant so the former is omnipresent and is used in both traditional and new media


big businesses rely on them to get valuable insights from current events and how certain action plans and decisions would have to be turned to accommodate changes, around the world, so earlier this year there was a news regarding the unusual fall of oil oil prices that had to be explicitly and clearly conveyed with short concise sentences without flowery languages so without being concise data and


analysis that are unable to appreciate complex linguistic styles might be get distracted and cause made certain misinterpretation and this would cause the business to have like


miss like mistake so ya journalistic and persuasive writing is more suited to the political and business arena however that does not justify that the artistic form of writing should be neglected


so there is currently a global shift, towards the emphasis of knowledge and information however you will be extremely conservative to assume that it will remain that way and that the art will always be subject and play the lesser role in our lives


singapore hosts an annual national poetry festival at the lasalle college of the arts which promotes literary excellence in a multicultural and multilingual setting for poetry lovers


therefore while we focus primarily on refining our ability to write in a way that deals with objectivity it will also be wise not to neglect the type of writing that explores the beauty of language


actually that's all


so right people like people think, different people think differently so, for me I still feel that


different, types of writing have their different objective so, , so, how do I say


so not only not only, not only the journalistic and persuasive style would should be uh used now but we should also like take into consideration the artistic form of writing that most people neglect


in our in our in nowadays ya, !hey!


so it should not be judged on a fixed criteria now


(hmm)


but like those people with higher standard of living nowadays they still can pursue their own their own way of like writing which is like the in


the in the what do I say wait ah, what's that word, err, uh , like, not towards the writing way but towards the musical type of way uh


yeah uh, actually like really that's all already


part two debate topic two, nice clap


so even though singaporeans are thought to be very pragmatic and they often pursue their own careers for very practical reasons such as to maybe like gain more financial power to support their family


but however in these few years after after there are foreign cultures that are that has gradual influence in our, in our society all singaporeans are now pursuing their


their interest rather than trying to find jobs that are more stable in terms of pay and progression so they might go for like , those events rather than those office jobs from nine to five so one example is like films such as


the step up trilogy so this film is about, like how different characters, overcome their, their different obstacles based on their parental objection and


lack of, practice-based just to pursue their passion for dance so, these films are, films are not only entertaining to, to us but like, they also in a way inspire singaporeans to pursue their dreams and appreciate aesthetic values more as compared to pragmatic values so


you might have heard some people saying that, foreign films are eroding our traditional, values by, introducing new ideas, introducing new ideas to, us and, and hence like shape our values so


I I think that some of foreign films and television programmes also allow singaporeans to appreciate our unique culture, better, and therefore reinforce our (ppc) identity as a multi cultural society


so, so a lot of these television programmes and films right from other countries they they have they have themes of racial and religious discrimination that are often being exploited by people


so one example is the blind side in a in two thousand and nine so this is like about, uh, a main character which was who is a black teenager so she was with the rest of the other black people and together they were all discriminated by the pro high society


but then after that they managed to break through these social obstacle and hence they became a well respect well respected football player


okay but right I got another example which is like from the twenty O seven hairspray so this one right is about a girl


who wants to pursue to be a star in a television show while rallying against racial segregation between the black and whites in america, so (ppc), by watching the negative effects of racial discrimination as portrayed in these films like what I have said above singaporeans will learn how to will learn the importance of racial harmony


harmony and, also they will learn how to be more tolerant, towards like other culture so this will reinforce our identity in like as a multicultural society plus like now in schools we also have


like those lessons that teach us how to that teach us how to get along with people of different culture and yeah so like , after like, seeing how other countries like fight so hard to achieve racial equality right


uh singaporeans will learn how to appreciate our unique culture like in singapore and not take social cohesiveness for granted, you know other than racial equality by coming into contact with foreign films and television series


we can also learn about other cultures which might not be a bad thing so today right in this day and age global awareness is very important for so many reasons so one of them is like many jobs require


interaction at one point or the other with another country, or a person from another country which means that we might have to speak another language to have a better communication so by being able to communicate in uh properly with them in a kind of a respectful way will like bring us


will bring us like very very far, so , so, so being like socially like being globally aware like there's like will make us make us more


more more well rounded and more a better person to, so which is like more open minded so so if like in in a case that you are being put in a position right whereby you have to


make a decision regarding someone from another culture so uh being globally aware, it will help you make a better and will make help you make a good and more well informed decision which will which will also like help you uh which will also like bring you


to a a better better place lah like, bring you to a higher, level like through work and even on a social basis with like friends from other country so so like in my opinion


my opinion is like different from ryan I feel that foreign films and television programmes right have can have a positive impact on our culture or society by, showing us the importance of uh social cohesiveness and indirectly compelling us to cherish our culture as a multiracial and uh multi religious society


so like that's all I have from this topic yeah, fifteen seconds


okay, part three debate topic three


so for me right I I feel that books are better than than films, so when it comes to things that


brings pleasure and entertainment to people so like, films usually come to our my minds first so that's because our brain right is stimulated by different kinds, of stimuli so the receptor that


is being used by someone that is reading a book, is different, as compared to the receptor that is used by someone that is watching a movie, so so this means that


by reading a book and by watching a movie you can have different types of pleasure, yeah so, but then like how does reading compete with visual entertainment so like


people always say that like the good are never easy and like the easy are never good, so to me it's, kind of true as it can, as , as like even though that that you can gain pleasure from watching a film but


but like , most people like a higher percentage of people right are more satisfied by novel side from reading books, as compared to movies and then like I'm going, to tell you like some reasons why that this might


be happening, so first of all right , novels which are movies like are unique because it forces people like us to use our imagination, so as compared to


as like when we are reading a book right we simultaneous, imagine what happens in a story when we read it, so, !wow! like on the other hand when we are watching a movie we we do not have the time to like imagine what is happening


throughout the movie as like it's already shown on the screen so you don't have, to, think about it so you just watch it so fantasy is different from imagination so while watching, like okay example erotic scenes it'll make our fantasies like go anywhere but like our imagination is like not going anywhere so when we are like imagining things right we are trying to depict something inside our brain so most of the time dopamine right is


released on a small scale as an effect, so dopamine is like a type of hormone right that makes people feel good, or like, or like have pleasure in them so ,


so this is why right people like tend to read finish a book no matter how thick or how long it takes to finish it


even though that movies take up, like lesser time, but this also means that, and and movies like also like give you , like makes use makes use of your hearing and like your, five senses


cannot really five senses right but like but do you like think like why why can a movie be like two to three hours only as compared to like reading a book which will take up more like a longer period of time, this because like to me right is because


a movie right a good movie right doesn't exit like you've said two two point five to three hours about there, as , it will be too long for somebody to sit down there and watch finish the whole film so like most probably people will like just get to


like they cannot sit still and they want to try to leave the place, which which is why that movies will not will not like have the full content of the whole book that is being written so this means that details on the background characters background they will all be cut short and


and that's why the movie will will be a shorter time even though even though it is a better way for some people to watch it as compared to reading it then , plus, plus like now


now with technology advance advancement right, most books are now like like E-book there are E-books now you can download it on from your phone your smartphone your ipad and you can just like bring it everywhere so it can be read through your through a small device as compared to like bringing a hardcopy book so this is an option for some people that really want to read books also


so even though you said that people might try to spend like might want to spend their free time on trains on buses to like watch a movie instead right but, there are still some people that prefer reading a book so if like somebody like


there's somebody that really wants to read a book right they can actually like download the E-copy and, like the E-book and then like read it anytime anywhere, so like when, reading a book right, it can also like help us like gain more knowledge as like compared to watching a movie as like what I mentioned earlier like it will make use make you use your brain cells more and it will help you imagine things more as compared to like watching a movie


so, when you are reading a book also right like you will read like word for word so it will help us like improve our vocabulary and like grammar also, english as a whole like if like we don't understand a word or what we can like go and like search its meaning and stuff so it will help us in our daily life as like compared to movies which sometimes you just


you don't even read the subtitles you just hear but what is the what's the chances of you like being able to, to like take in everything that the person the character has said to you during a movie so right , uh in conclusion right


if like, if the word pleasure means satisfaction, I feel that reading is considered to be more favourable than visual entertainment


so although it is like somewhat confusing like whether pleasure means this way or the other way, to me right I still feel that , reading books will like always be better than


watching films or movie as it is really a good way to like imagine stuff and use your imagination and improve your like english


uh I feel like although, the spoken language is important in order to communicate effectively to a person the use of language in the written form is more important than the spoken language in terms of assessing


uh one's qualification for example like in singapore education from, from primary school up till one's university education, students are constantly being assessed in the form of written examination and their future depends on how well they could show their knowledge to the end and show the use of writing as a medium so like some may argue like they're in school


there are like oral examination, and like presentation, so like they count that also count towards their final assessment


that may be like in that the student results may rely on the ability to write, and hence the language in written form is more important still


uh when you say in poly the spoken language is more important but that's just a small part in life I feel like most of the time you need to like you know for work for retail then we will also need to write down some paperwork


if our language is not that good then when we write the paperwork it will, not make any sense at all I feel so like


what do you mean by very hard


what do you mean by uh if I write down uh a very hard like understandable


but I can still write those email in like short and simple form like that doesn't mean like oh uh the spoken language is more important uh you're not answering to it


I can type like in a more sincere way to prove that


K but like I also can explain like okay maybe the product I'm sending I can explain like it's benefit and stuff then the buyer will be, attracted to like maybe like the benefits that the product can like


bring them, then that doesn't mean like maybe like people are not looking for sincerity right they just want to they just wanna buy a product that would benefit them so how does that prove like your


your point


ya but like what you say like it sells you hope in a written form like reviews and testimonials from like previous customer, uh you also can prove the point that oh this skincare product is actually like helping out millions of people maybe like uh with their skin and people can read up on this then uh this


usually reviews they come with like pictures as well then it shows that it's effective and usually products they show a video like transformation before and after so it actually helps without even like using a spoken language


no some videos some videos they don't do not have like anybody speaking it's just for views instead,


no but like there's still products out there that doesn't need like any like spoken language you know, to help them right


because those few products that uses that it's like, I didn't say one out of ten


uh I did not say a few but like it will still it's it's working the same way as like how different it's spoken to like consumers as well


and they deliver the same purpose I feel so, I consider it as like as important as it or maybe like more important there's like maybe some people consider like maybe like


a person is deaf then, normal salesman uh saleswoman cannot convey the purpose to them but like when in written form they will understand like how the product actually works


okay but you didn't really answer to my point like what if a person is like deaf and they cannot like hear


ya but what if you are just a normal regular person that don't don't know how to sign how to use sign language then how do you convey your point to like


the consumer


I'm still like the written language is more important than spoken because like, the information passed down from like different generation like written language like, how we, um)


know our history through like textbooks, and like , the old artefact then from there we interpret like how history, how history how like the path was like


then it's like


for your teachers they learn from textbooks as well then


but don't you think sometimes spoken language it will, it will mess up like the information they're supposed to deliver and give like the wrong information


ya but without this uh written language like the information will not be conveyed and this teacher will not, those teachers that they do not have any information to like teach the student if there's no like written language from the history itself


ya so do you feel that my uh


okay I'll re-emphasise my point I feel like without the written language, there will be no spoken language in that sense, like somehow well you know like looks like written language is like the is like how the egg come first


it's like how there are there's no egg without chicken


[oh} part two debate topic two


okay so I agree that there is actually a value into hearing minority languages in the world because like language is like a part of cultural heritage, uh we already have we recognise like the rights of group to preserve like their part of the history by like having grants or like museum and restoration of buildings that have like historical value


then like it's considered as like a cultural capital stock in language, for like people around the world to like read and go and look at them and understand like different types of culture yup


the native have been like the particular country, then like understanding a language is like often the key to appreciating the full meaning of a group's heritage for example like


in history, they speak like the native speak in their native language and it allows, by allowing like this native language to die out would actually cut off like people from the past like uh their ancestor it's like a certain part of like maybe native americans etcetera


their own language but like if you cut off, this, language then people forget about their past and like where they actually came from in that sense


sorry sorry can I say something my recording actually stopped, then do I click record again


(mmhmm) okay right now most people are actually like not embracing their like cultural birth, or language like their cultural


uh heritage right, as you said but like, when you cut off that then why they have, like, , their elderly grandparents at home that doesn't like speak


english for example then how do they actually communicate with their grandparents, at home


I didn't say it will affect anybody else but like, it'll be better to preserve like minority languages as if like more and more like I feel like more like singaporeans


they tend to like just, whenever they visit like their grandparents' house the tend to like just use their technology and like just sit there and not communicate with their grandparents because, of, them not knowing like how to speak


ya but don't you think like a person having like just knowing one language to speak like english for example english then


for your whole life you only know how to convey and like write in english language but like you don't know like maybe, , for certain uh minority language then when you travel around maybe to another country that requires that


you to speak in that minority language or like need you to read in those minority language, won't you have troubles


maybe it's a maybe it's a least developed country then


you assume english is a common language but like some in some areas like


ya but like in some other country its not their first language its not


they don't have to travel just to use the minority language like


it's just for improving yourself and to like learn, a, ya but it will be dead if like oh when people ask you do you have any special talent then you can say like oh I actually know how to like speak in this or certain minority language


many many people can


so in that sense like I feel like okay maybe not learning but like knowing that there is this minority language that actually exists it actually keeps like


the culture and it like you won't make the, the thing go extinct from like the world like people will still like know people who are interested will still go and learn and like read up or like


how, this groups are are actually exists this minority group actually may be like they exists they take control of like, most population last time but like due to like uh inter marriages then these culture like


is being diluted but, with the help of like museum and stuff people who are interested in their roots they can actually go and learn more about it and understand


their culture like where they actually came from like


I think like okay maybe not just not about learning the language but to actually understand, like the culture itself like if, maybe this minority they actually like


rule the most uh the the, higher percentage of the population like in the past but maybe due to inter marriages like their culture get diluted but like people who are interested in their


like where they came from their culture and stuff museums are here to like help them and to let them understand like, uh how their culture is being formed and like what, special thing they do


with their culture like in the past maybe like their special like occasion that this this minority culture actually like adapt uh adopt they like they do during special uh time of the month or something like


it'll be interesting to learn about your roots, and not let it go extinct because of


, okay, but I didn't like


books are important in modern society because like it allows reader to read at their own pace and have like a easy reference to the previous page for information on points that you missed out


and books are not expensive and it's readily available almost anywhere , if you are like, not you are not able buy, books right there's always library available everywhere in singapore


and it's like they have like a lot of books that's available in different categories and genre and language, I feel like books also boost their imagination and creativity it is like surveyed that young children who read books in their early stages tend to excel


, in their academics better when they start schooling and it is not harmful to the body as well as , charles Yeo said that books are the quietest and most constant friend that are most accessible and widest of counsellor and most patient teacher


quote


it can range from like maybe


two dollars if you purchase books like a second hand book from, a second-hand bookshop to like maybe a new book uh maybe like thirty dollars, so it can be inexpensive if you purchase the books from like second-hand bookshop


ya but as as I verified that there are like libraries all available , that is incorrect as I feel like library they actually


hold, like, newest book that is available like not they don't have just one copy but they have like maybe a certain number of copy like maybe two or three in like each different library available


no but there is there's e-book online that can spare us to trip go and out buy


(mmhmm), but don't you think that us as human we have like been relying on technology for, such a long time and actually technology will have like side effects of on our health


due to like long hours of scrolling through like maybe your e-book you actually strain your like thumb, according to like Harvard studies uh long hours of like scrolling with your thumb actually will strain your whole thumb through the wrist to the wrist as well and


uh it has actually there's study showed that like, due to long hours of technology usage it will not just affect your hand but like your back your neck and your shoulder which like because of the long tension stress on your spine as well


then this will have like negative health impacts on yourself but, when reading a book you are like just using like the old style like how we use how we actually like read


books, , in the past like when there's not much like technology available for us


okay uh I agree with your point because like maybe, , books are like, heavy and they want to like lessen the


the stress that , the students have to carry like each different subject of the book like for the school, (pop) so they move to like , usage of like


technology devices but, when they have, these okay hold on ah


okay for example like when you do research for certain information like maybe a group project online it's not as reliable as when you source for like books or maybe like even like


newspaper as well , , you wouldn't know like the reliability and like books are like the


(UNK), without books like men wouldn't have a way to like set in stone the rules and law which is to govern then


like way before like the era of written constitution and law the government is like operated by directly through words itself, which


comes from like books ah, and to add on like this resulted like , , how you can


okay but how can you, prove that like how can you say about argue with my point that actually books help with like the creativity of like


and imagination of children who like tend to read book from their early stages in life cause it's proven by survey that they actually excel more than those kid that, uh don't have plus didn't have contact with like books in their early stages of life


can you hear me


hello ya do you hear what I said just now, okay, okay can, so I ask right how can you argue uh that with my point that


which is like survey actually shows that when young children read books in their early stages they tend to like excel, in their academics because their imagination and creativity is better than than better than those kids who are not exposed to like books in their early stages


like, books are, actually effective and helpful to like kids, who read them in their early stages of life lah uh as it's conducted through a survey that they actually excel more in academics


because they have like better imagination and creativity, because they have like better imagination and creativity


but it's actually harmful for kids to keep using technology before the age of like seven, and it's actually like technology will like harm their eyesight as you can see like


recently like there's actually more kids that's wearing spectacles as compared to like those older generation kids who are now like adult, that because technology wasn't that advanced in the past then kids


actually read more books and like have less contact with technology that's why it doesn't affect like their eyesight as much as kids nowadays


but books actually like help people to uh learn that that they can improve their language more because of like certain word they see from the book and they can learn from it


part one debate topic one


okay


okay so I can start already ah okay so I will begin by saying that I agree with this view because


, I feel like its more important than, when especially when your job kind of requires a little bit more speaking relies on speaking or interaction to actually uh get


to make a living so let's say if you work in retail or you are salesperson your main job is to actually promote the product you're selling right so you wouldn't actually write out the benefits of, the product on the paper you would actually want to tell the customer or the person that's buying your product like why it's so good so therefore you are speaking and you know you need to speak well to promote to the customers therefore I feel like it's important


than written form in that sense but not not saying that you know written form is like, useless because you still need to do some sort of planning some sort of paperwork which actually requires uh writing as well, but in this case where your job actually relies of interacting with other people I would say that the spoken language is more important


uh I guess so but I would then I would then say but life is not all about getting like good grades and like just life is not about getting good grades like for example


if you actually look at how uh poly business students are actually being taught in their lessons right whatever they're being taught personally from personal experience because you know , they will teach you how to present like for example when they are teaching you how to give a presentation they won't say they always the lecturers always say don't uh or like write out your scripts cause it's gonna sound very scripted and it's going to sound very unnatural so


this therefore it's it's much better to actually just like go off script and not even write anything in the first place so that when you actually give the presentation it sounds more sincere because spoken language is more about, expressing your emotions towards people so therefore it allows other people to understand you know your emotions and your feelings to make the conversations or presentation a little bit more uh sincere and heartfelt and also like


easier to convey versus when you're actually just writing down which is which makes it a little bit harder to understand especially if you are putting uh difficult to understand words as like difficult like difficult words that makes it uh harder to understand overall when you're writing


but isn't it better isn't it isn't it better to be able to, isn't it better to be able to sort of


present a story mediocrely than to present like isn't it better to deliver a story with simple words that people can understand than to deliver a story with very hard words that people don't understand the point of spoken language is to connect with your audience so that use


so even though so even though written language is uh necessary or I won't say necessary but I guess, uh, it could be used to plan or remember what you want to say but I don't think it's more important than


spoken language, so if it's like if it's like let's say I write, uh


let's say if I am trying to write an email to my colleague or my boss right it's like you have to keep it, you want to keep it very formal but then sometimes the email is very urgent so how will you write it in such a way that is short concise and get straight to the point you will write it in the way that you would want to say it what


so it which makes the email more effective than if you right hi my name is this I'm from this company then I'll explain a little bit blah blah blah but that, is not very efficient at all so ya yes so it's like much better to write in the way that you are you actually want to say it so that you can get the message across more effectively


but imagine you are trying to make uh uh a sales pitch via email you are trying to sell something how are you sure that your concise sentences would make the buyer interested


in whatever you wanna sell, exactly so exactly my point so you are trying to type it in a more sincere way because you want to appeal to their emotions right which is what's spoken language is all about


I mean if you consider


if you take any product like let's say you are taking a skincare product right and you have troubled skin you're not looking you're looking for benefits but you're also, the store is selling you the product right but they're not only selling you the product they're also selling you hope so when so you look at the product and you're like yeah it'll help me with my acne it'll help me with my blemishes or whatever right but what makes the final selling point is


the spoken word so you ask your friend like !hey! should I get this and your friend says I agree or maybe the salesperson is like, uh the salesperson is telling you oh actually this has really good customer reviews so the thing is not the spoken word not only helps


deliver the benefits that are already there but also sells you hope and sells you uh hope that your skin will actually be better after the product you know


isn't video transformation of people speaking speaking spoken language isn't


but can you say that it's for every product


, okay so so if there are some products that don't need any spoken language to make a sale, then that means, you're you're just saying there's just a few lah, not a lot so why would that be more important than the spoken language you get what I mean


so if if one cream helps one out of ten person then then after that that cream is very useful lah, I'm I'm just stating an example like cause you are saying because the written form helps what you're you're making the assumption that the written form helps to sell a few products therefore it is more important than the spoken language


oh am I or you agree you can clarify


okay uh that makes sense but the thing is uh the very nature of humans is that we actually appeal instinctively we we


we make decisions or react to things with emotions so with the spoken language it expresses sincerity and emotions towards people so it is, while you know when you're writing something it's harder to convey what you want to say so let's say if we're doing like a online sales thing cause now COVID nineteen right cannot really like you know don't really want to go out and then like really they have like those online help centres or something


what if you are just trying to like find out a simple question but then they give you like very complicated answers or, or maybe the answers they give you is not something that you want and what even if let's say the person is very good at writing things and making sure that the benefits of the product or whatever the customers you know comes through what if the customer doesn't have the same skills as the


the person that's selling the thing you know what if she cannot convey herself as well as the other person but if you are speaking it doesn't matter because you just need a few words to string into a sentence to get your point across, but if you are writing something you will require more effort to actually you know think about what you want to write and what you want to plan and how you write it so that you actually don't offend anybody but if you are speaking you can tell like


like for example what I'm saying now when I'm if I'm writing over text it might sound that I am very aggressive or something but if I'm saying it in real life it's I'm just telling you my opinion you know it's like very chill


are you playing the deaf card honestly I have no answer for that I guess written word would be better but they have something called sign language so like


okay this one I have no answer for that actually ya I I do agree that maybe that is where written form is a little bit more beneficial but I meant for I'm just saying for the general population, speaking is definitely much more effective than writing


okay ya so uh


you have any other points


okay uh pardon my interjection but uh you you you say


what I'm getting is you are saying that you are learning from text from history like okay using history as an example lah so you were saying that you are learning the history of for example singapore via textbooks which is the written word correct that's what you're saying right, okay if that's the case then why do we have teachers


why do we still go to class if we are able to learn everything just from the written word why do we have YouTube videos, ya but so you are saying everything all the history of singapore that you learn you learn from just purely the written word there's no


uh information being disseminated from the teacher uh disseminated there's no information that is being broken down by the teacher to make it easier for you to understand they did nothing of the sort, isn't a teacher's job to tell you and break it down for you using the spoken language to show to help you understand what is written on your textbooks


but they are teachers and they have been trained to teach you in that field which they have probably received uh a lot of training on or maybe even have like a diploma or degree or something you know


which means that they're qualified lah as in in some degree or another they are qualified to teach you that subject


, I guess so but I I just feel I just feel like in cases where it's teaching it just comes hand in hand lah cause there's no way one can survive without the other in that in that context


I wouldn't say is more important because because some people just cannot survive without it being excellent not say cannot survive by some people just find it much harder to understand without the use of spoken language not everybody can just read whatever is it written form then


you know understand ya that's what teachers are here for what that's what uh YouTube videos with people explaining what the thing is are here for you know, so in the case that which which uh backs up my point lah that spoken language is important than written form because the written form yes it's true that it provides the information for us to explain but


people won't even look at the information if they don't understand it, so ya but ah obviously obviously it's true lah like if there's no written form then there's nothing we can even like


break down and explain to other people but the thing is what is the use of having so much information but people don't understand anything it's the same you're back at square one there's no information in like there's technically no information cause nobody understands anything


so ya , you have anything else to say


okay I re-emphasise my point which is that, you know spoken language is a way to communicate your emotions to people and in in in cases where your your job like sales job actually relies on communicating with people I will say spoken language is definitely more important than the written language obviously


uh not saying that written form can be entirely neglected , but the, (ppc), but you know if your job relies on speaking to people, then I will say that the spoken language is definitely more important


part two debate topic two


okay so uh I'm actually arguing for (ppc) the , yes I'm actually arguing why I should be why


the opposition for this particular question so, the purpose of language or of any language, is to be able to communicate with another person basically the very basis of language is to get your message across to another person in whatever language lah hor uh in whatever language I mean so you


can quantify, how good good a language is by how many people it allows you to talk to, and I feel that


we shouldn't be, I guess preserving the life of a language when it is not beneficial, to anybody


or or or I'd rather say not anybody but beneficial to the majority of the people in in the world


ah


okay , ya, okay so I I continue ah I , so as I was saying ya we should not preserve languages that do not benefit the majority of the people that are living in the world now


to to sort of challenge your your statement about sort of people forgetting where they're coming from isn't that the case now people already forget not forget about rather don't embrace their roots even though there is still


, the presence of minority languages in the world so, what would be the difference if we cut it out, in fact the, in fact if we cut it out right it will also have more resources to actually spend on


uh, numeracy and literacy which is necessary for economic development generally in countries rather than promoting bilingualism, and, singapore is known for for for our students being bilingual we are taught to actually be speak our speak english and our mother tongue language but how many how many


uh, people, can you say that you know that are both fluent in english and chinese or english and their mother tongue


I mean if that's the case then they will actually, I mean it is, they should have I mean I don't know about, like multiple like like other people lah but I guess in in that case they


they they themselves would then have to take the effort to learn the language what not everybody else why should this person's problem be uh why shouldn't this this person's problem be exclusive to the person itself why should


just because of this one person who cannot speak to his or her grandparents at home because they speak a minority language affect everybody else


how are you so sure that's the reason, but isn't isn't that the problem of technology then it's not about languages what what if they do know the language but they just


the need to bond with their grandparents what if they just simply have nothing in common what if the phone is just more interesting than talking to their grandparents, there's other factors also that contribute to this lah it doesn't mean that just cause


perhaps maybe uh not being able to speak the same language is an issue but then you it just ties back to, you putting wanting to put in the effort to talk to your grandparents because you are the one with the internet at your fingertips so you should have resources to you know uh find it somewhere on the internet to go and learn


what are the chances that you will require you will be required to to travel to that particular place that doesn't just okay let's let's say it this way okay


uh you might not know how to speak their that particular minority language but that doesn't mean the people there don't know how to speak english, english has been regarded as the, english even if it's the least developed country it is known that english is our


the the first language english has been made our first language because it is the, what was it is it the the the, not neutral language but rather the the language that, can actually just bind everybody together that's the common english is the common language so


even if let's say the people who, it's not an assumption it has been, taught so it's not an assumption, yes I'm not saying I'm not saying that english is taught worldwide as a first language I'm saying that english


is a common language I'm saying that people teach english and placed all of emphasis on english and you know writing english because it is, what everybody uses, at least everywhere most of the most what's that word mostly mostly in like worldwide context


and, and okay if you want to preserve minority language right can you tell me what are some minority languages and let's say you want to preserve it right there are, they are how how


are you able to find the information for these languages and how sure are you uh that if you preserve really people will go and learn, and even if there are people who will go and learn where are the resources because it's so small it's so tiny resources are gonna be hard to find to go and learn


so there will be no opportunities for them even if they wanted to to go and learn the minority language and let's say they do find it right what are the chances they will actually have the money to go and travel all the way to the country specifically just to use that minority language


then what's the point of learning uh learning a minority language if you are not gonna use it


but you can improve yourself in other ways what why does it only have to be language, ya but you can also say you have other special abilities like you can skate or you can or you know sign language or you can do one arm pushups those are also very special skills what


by saying that, by saying that you want to preserve minority languages in the world because you want to be, to just to have something on your resume to impress people then that is not that is not a good reason to preserve a minority language what because not everybody wants to have a special skill


and not everybody wants to put in so much effort into learning a minority language just simply so that they can put it somewhere on their resume or something or have someone okay, probably or maybe ask what special skills do you have


(ppc), oh stop uh wait ah my my recording stop also


uh it stopped at ten minutes okay, okay uh sorry steph what were you saying


(uh huh), okay so if you want to hold museums you want to hold shows you want to hold uh all these galleries to promote the the minority languages and and you know spread awareness about roots right the thing is like


you have to make sure that people are interested in the first place and the language itself is again minority so, it indicates that there is not a lot of recognition from people which means that you will have a lack of people who would want to even if you have


the museums right you won't even have the people to actually come and visit and the very point of setting up uh museums or or galleries or shows like is is that you want to make money what right so it is, even if that is not your goal it is very expensive to actually uh preserve these cultures because the cost of having a museum or the cost of having a show actually outweighs the benefits of


whatever they're getting like you are spending it is for sure that you're gonna spend X amount of money to let's say start a museum for a minority language but it is not confirmed that you will actually earn back the same amount of money from the people who want to go and see the museum


because there is a lack of people anyway in the first place and additionally language is not the only thing that is essential for cultural identity for example, uh chinese, chinese people apart from speaking you know chinese we


we also have other things like uh red packets or we wear our cheongsam or we make our own egg tarts that is also part of our egg tarts I mean pineapple tarts that's also part of our culture mah it represents us as as, chinese so language is not necessarily essential to cultural identity so


even if we remove that aspect it's not going to make a big difference especially when it's already uh such a you know like such a language with very little recognition, for example some uh minority languages uh with no official status or no majority worldwide uh include things like kurdish which is apparently


uh which is apparently uh part of language that twenty two million speakers speak in uh iraq but do we know about it no


so yes, so ya my my concluding statement will just be, if it benefits us then should keep it but if it doesn't then we shouldn't because language is not about


language is all about communication in the end and how many people you can reach to and and talk to lor so that is like, and we shouldn't maintain the life of a language especially if it is not profitable or beneficial to anybody


part three debate topic three


okay


okay I shall start now okay so I'm arguing proposition for the point, the book has no place in modern society


now, so the the process of you know writing editing publishing books is very stretched out and especially if you're you know if your books are like in series


they usually unless you are you know a eager fan you probably won't be anticipated uh you probably won't anticipate it any more because of the long process now


apart from the long processes also right the book itself can also be uh found online which is, which is definitely much better, uh to people like us nowadays especially with the emergence of technology and


because they can get first-hand information about the book before it is even published


so yes definitely you can take


hello A


the thing you said about, books being not expensive uh how much do you think an actual book costs like uh just a normal normal story book


(mmhmm)


okay but usually second-hand, book stores uh don't actually hold the book that you want most people read new books books with sequels and uh


they want to read something that's new and not outdated you know and sometimes actually it can be up to forty or fifty dollars for one book


but what but again the thing about library is they might not hold the books that you want to read,


but can you say they hold every single latest book, , exactly so if there is e-book online then we don't need a physical copy what


, in fact ordering e-books online can actually save us the trip to a library or bookstore


and also if let's say people don't want to read the book it's okay because they save a lot of money on printing, the the physical copy itself so if it's a e-book the loss of readership would not affect the company as much cause there's not a lot of uh I would say expenses that go went into making the book because everything is online what so why do we need a book the physical copy anyway


and, ya add on or can I continue , uh okay and also


while it is a good thing that book like the okay we can learn a lot of things from stories right we can improve our language we can improve our and and our grammar but the thing is if you are if you look at it this way, uh the book the information on the book has


usually it's written and then it has to go through multiple people to get the final draft so that information has been reworked and I guess limited and written in a way that they want you to see


uh I guess the plot so, if, you get your information from purely just books right then it's very one dimensional because you are only getting your source of information from one


place but if you have it online you can still uh you can still go and like cross reference it with other uh with other things and ensure that whatever you're reading is actually you know legitimate


okay uh well


okay, yeah uh, so, okay


okay uh, to continue my point about books not having any place in modern society right you know how you say okay uh to challenge what you said about


(pop) uh negative impact on our health, (pop) if it is so bad then, why is it that singapore's MOE is allowing secondary schools to actually adopt


the usage of laptops in school by next year, isn't it like if it's that bad then children they just stick to regular physical copies of the books


steph


!aiyo!, , (mmhmm)


but then you wouldn't know but the thing is even if the information on books are reliable right they cannot be constantly updated so even if you are getting reliable information your information might be outdated which again back to square one lah it's not gonna be reliable


besides you can scan through comments or book reviews to check for reliability of the source or or can look at the synopsis for story if the book is worth the money, and it is evident that people actually prefer to buy books nowadays online especially with COVID nineteen uh happening right now for example Amazon right actually had uh increase in the number of ebooks sold over the last year like thirty million


e-books, it's easier to handle it takes up lesser space and, again singapore MOE is already you know adopting the usage of laptop by next year so it just shows that the usage of books is actually being replaced by technology


are you talking I, cannot hear you


uh my recording for this one also stopped, uh, ten plus or so


hello, hello oh did I lag, oh no sorry I thought you lagged okay never mind


I don't get your your your point


well, but the thing is is not the thing about reading story is not the storybook itself helping them what it's the information that's inside the story that is helping them so if they can get the same information


on that or like online then, what's the problem


so because, so, because, because kids are wearing glasses therefore


the books should stay, but the thing is, if you want to argue that point ah not, not everything cause that causes bad eyesight is cause of technology what, and


how, even if that's the case right how can you say that because of technology then uh like we shouldn't, we shouldn't have a book like we should have a book what about like things like movies what about YouTube videos all these are not books also what but it's entertainment online so


it still contributes to like your eyesight issue, it's not the book's problem, enitrely


so can so can so can can you get that you can also get from online what, okay but ya I just, uh anyway my my ending and my ending for this particular topic will be that


I just feel that it doesn't have a place because uh you know we are fast paced society lah we are changing and everything needs adapt if not the, and we need to preserve it some way or another and, keeping it online is definitely the best way to do it


, yup


that's, okay then you have the questions, ya, part one debate topic one


okay so the debate topic one is about advertising are often entertaining but they rarely affect consumer choice is this your experience so for me I would say this advertising is is often will affect the consumer choice in the end


ya but quite awhile because a lot it's a lot of factor that affect consumer choice cause a lot of , investments and funds actually allocated to one of the company marketing sector and the job of a marketer is to create contents that is entertaining to the users to generate more users and generate more interest from them


so once this interest are generated from them they will create interest, so with all these advertising if you look at I would say one very good example will be advertise advertisement from thailand so you can see thailand advertisement they are actually touch uh have a general touch on emotion so if let's say you are talking about emotion wise people buying sickness tend to be on emotions


ya so if you look at it why would you want to buy things you buy it because you need it and second factor you buy it because you you like it, ya, so a lot of research have been given on how all these advertisements can affect consumer choice because of their maybe strategic placement


or, or let even any other choices, but grace would you say something about would it affect your consumer choice, oh


I suppose to agree that they rarely affect, !ah! okay okay so, okay can so maybe grace you just carry on the agree on the affect consumer choices


so I just continue from here so let's say advertisement, mainly right now they should hardly affect consumer choice because a lot of people view advertisement as entertainment, maybe they just log on to see a lot of videos on


YouTube Facebook, there's a lot of advertisements and advertisements are earning billions they are generating billions of revenue for uh advertising platform like Facebook and YouTube but in general a lot of people might not be affected by all these advertisement because they can just view or this video as part of


, entertainment or just to pass time to see the videos and such, ya but however, I would agrees to a certain extent that some of the advertisement might capture the attention of the people and if these advertisements were not meant to affect consumer choice then


you sort of make them redundant so at the very least they mainly to create, awareness of the product or even, like the effectiveness of buying them you can influence their buying habits, but people will find this advertisement generally generally entertaining most of the time


but it will rarely affect the consumer choice as consumer should have already decided beforehand what kind of, product or what brand they want to purchase, before , before looking at the advertisement they sort of should have an idea what's in their head


ya


are we supposed to carry on this topic, okay so how they rarely affect maybe


okay it will be unfair I think it will be unfair to say that the such advertisements that don't affect consumer choice, but a lot of research actually shows, that all these advertisements mainly uh entertaining factors entertaining value in terms of whether it affect consumer choice is still depends on consumer behaviour let's say the consumer already have a certain brand a certain


or product in mind such advertisement might only divert their attention and if the advertisement is really good it might even sway the decision but somes a lot of consumer mainly should have, or there's product in mind that what they're getting in they have to see uh outing a lot doesn't depends on advertisement even though the advertisement might be good but they can


read all the reviews online so I think reviews, and all the, user, product users reveals what would have, have, would affect consumer choices more than advertisement


okay so maybe I can just continue on from there let's say consumer buying behaviour can be impacted by a lot of other things beside than just advertisement alone so they can be things like personal factor personal factor such as maybe


the occupation of the person the age of the person let's say this product can appeal to the age of uh a person age maybe thirty but a person, age twenty might not appreciate the product as much yeah and their occupation as well so maybe are professionals will not be attracted to products like maybe more involved in entertainment gaming or something but the creative industries such products might be uh more appealing to the person


ya so other than that, lifestyle the lifestyle of the, person as will affect their behavior as well, so let's say the person is, , very busy working person versus a person who'd had a lot of free time


ya so all this can play part and parcel of what to affect consumer choice instead of just watching the advertisement maybe a person would, has, busy with work and everything doesn't have time to look at advertisements


okay one main thing about advertisement is how good they create trust one of the main point but that why people buy a product is mainly trust in their product or even like have confident in the product, so trust is like relatively uh quite influential factor other than advertisement


so advertisement is just just to offer you that entertainment value of such but to create that trust in it, maybe they have to have real people real user's reviews or the person have to, , experience the product before


ya so this actually forms sort of, that intentions whether they will adopt or whether they will purchase the product itself so other than that with the, with this fast growing age of like the internet age so a lot of e-commerce is out there advertising their products but from earlier let's say


maybe past twenty years ago e-commerce is not as widely used as of now maybe advertisement is also not as widely used af of as of now so people generally depends on, word of mouth and everything to, to really see, whether the product is good or not


ya understand that so maybe if you talk about products let's say any other products, you have to if let's say the word (ppc) you know about the product through some form of advertisements after that you before even buying them, the things I believe that he would eighty percent go and research on the product and see whether is really as good as what advertisement say if it's really as good maybe that will


that will affect your buying uh choice but that's why I think research trust and word of mouth is important more important than advertising alone


this been twenty minutes already should we still continue


opposition is agreeing right, okay, a person the picture is more powerful, okay can so I record now


kenny here, okay so now is part two debate topic two, a


so, okay, picture more power


okay so maybe I can begin , I would to agree that say that a picture is always more powerful than just mere word, cause people generally visualise, their imagine imagination actually run wilder when they saw a vision rather than just saying the words itself


would you rather to see a picture or just to read off a wordy a chunk of wordy uh text, I think a lot of people will prefer to just to see the visual itself, and even science would agree to say that, a human brain process images sixty thousand times


faster than word, faster processing time of sixty thousand, it's actually quite pretty impressive impressive and that's why people generally say


yeah so there's a few things that maybe can debate on maybe the first is, the engagements of a, picture a photo a visual versus a chunk of paragraph of word, look on Google if you just google anything


to give you one chunk of, one whole page of words would you like to read it or as compared to just looking at visual itself oh, which is much interesting looking at comics visuals or just looking at the word, ya so


a lot of things when a lot of times when we like to advertise they why advertisements works because advertisement, will, how to say generate more viewerships readerships, than all the advertisements on radio so if you compare


uh maybe, reading a flyer reading on just a flyer with a chunk of words just like reading an essay when you are in school, then when people hand you a pictures itself you will want to look at the picture more and you can depict, what's


is showing in the picture with, thousand other scenarios whereas words it's just giving you that one scenario, ya, to


okay I would much agree with your points let's say let's take a reference to your example of harry potter, so, do you think more people who have read read the book on harry potter or more people who had seen the movie on harry potter, so if I were to just do a quick


google search I could see that, the sales of books in terms of sales of harry potter books price would that worldwide sales is roughly about five hundred million, by just take a look at harry potter in terms of visual wise their movie so the franchise of their movie had actually


eight point six four billion worth of sales in total, so this, this, huge difference actually equates would roughly just tell me that, more people will prefer to watch the movie rather than read the book because not everyone would be like a book lover


or not not a lot of people would be more, like, words savvy or even, or even like know how to read, ya so other than that, , , also I can tie the link from words as compared to visual so when you do when you see all these visual is more closely tied more related to your memories


so, I don't know how true that is but I can imagine that all these have an element of truth to it when you are talking about it's not just, the sense of smell or our sense of sight is mainly, one of the sense is actually the sense of sight itself that you can visualize the pictures you can instantly change the mood but unlike words they can't


that you like when you read something it's more difficult for you to, be more emotion on it rather than when you when you actually see something, ya so pictures can more likely to invoke, feeling of happiness sads and other emotions


ya so aside than that I would say picture are more universal, so example you let's say the person doesn't know how to read they don't even though what the chunk of texts is about, but when people know how to read uh it's good for them to understand they will know what's from there


ya so, also that brings one pointer like have you ever went wonder, why a lot of, children's books are, are often illustrated in visual and and pictures and not just word, ya because


the same things is they have very young minds if let's say, when you if you were to treat all your babies toddlers like they know how to read, uh it's kind of difficult because they don't understand what's all these words is about words and letters about yet


ya so picture would have a way of, resonating with a lot of other people, like when you, example I think one very good example is food advertisement, so when you see uh advertisement burgers


or or even lobster crabs or anything you want to visualise this you can actually sort of sense whether the food is fresh or something but in words it's kind of difficult for you to, list it down to state how fresh or how sweet or how all these things are but when


pictures once you seen it you can actually sort of visualise a memory in your head that you actually ate some of this before and you can sort of taste the freshness and things like that, ya so I would say that pictures is always more powerful than just words itself


okay I'll very much agree with you on that so let's say I will to do a google search I can't possibly do a google search which just pictures, I can only search it with words and texts and whatever so, ya but right now I would say


internet and technology is evolving so a lot of people are coming out with technology such as you can just snap a picture use the AI artificial intelligence function to see to find, images, I just upload this image of this shoes it will able to search about all the shoes that's related to the same design and things like that so aside then


words wise text if I just use words and text to, to do searches on internet, that's more like uh I would say, currently that's what we doing now but in future I'll foresee that, we will use a lot of other visuals


like photos and images to do our searches, and it will generate a lot more related content because when we do searches just based on words, is how good the person optimize using that marketing,


SEO SEM thing, on on advertisement so is whether my words is related to what the the website word is, but if I have something like AI technology that can generate, uh generate out all these algorithms to read what's this images is about


they can actually find the same things, more accurate than just words itself


okay, so, I will agree to what is said to a certain extent that copywriter are much valuable than contents visual content creator, so but in all in all I would say that, humans are actually more like visual creatures so if you think back


to the older days where they're in school or maybe your teacher introduce to the concept of mind mapping why do we need to do the mind map, so you just to list, by paragraph your word, the header the subtext the the normal text they are looking


but it's easier to visualize your idea when you brainstorming in mind mapping ideas so you when you mind do a mind mapping is actually spread different branches, and this sort of create, , sort of create something like a picture, for you to visualise


so when all these visualization of ideas will work better when you can, see it at one glance instead of reading chunk words chunks by chunk, at a site that did that you can actually, make it into different colours


so colours was also affect how you view certain things that's why when, you read certain text and you want to, , how to say you want to highlight the certain text you will bold it or put it in a different colour, ya so, point


point point its more like, big you can actually choose pictures as big, makes you stand out or be ignored, so if you are not turning to like if you're not turning your website into uh a visual masterpiece more like


uh a website that has very powerful photos visuals like very nice things, is when you have a website that as compared to website there what thousand uh just black and white a thousand words down there, people will generally visit the website that have a lot of nicer images as such like that


so it's also, uh, that's one thing that why maybe social media is thriving, because, people used to use facebook people used to update their status and such but right now people are moving to instagram by


they don't want to read so much words so much captions and everything they just want to see the pictures, so it just scroll through instagram I will believe that you are more, uh you will read lesser captions you just look at the pictures if you're not interested in the pictures you will not even read the captions right


ya so aside than that uh that's why I think that, this internet and technology age we are moving, into it's definitely it's it's definitely all the visuals that's coming on, ya that's why Instagram and Facebook advertisement YouTube even YouTube advertisement describing


ya so like why people like to watch videos, so does do you like to watch just a, a stand still image or do you like to watch videos a short video that's about thirty seconds to one minute, which one will be more powerful definitely a moving photo a movie video rather than just wording itself


it may be, ya, ya lor I think maybe you can summarize it in terms of let's say to be professional wise I would definitely like to read some text but in terms of entertaining value wise, visuals and everything is should be more important, so if you just look at like what you said I would agree that if you look at news


I want to read some real stuff by words itself rather than just, saying what the media depict, yeah so, so


yup done , part three debate topic three, phase okay so


so this debate topic is advertising encourages a desire for products which people do not actually needs


this current topic is mainly on advertising encourages a desire for products which people doesn't, action which people do not actually need, so, advertising in a sense let me see so


a lot of businesses actually use advertising in a form of promotion to create awareness for their products so when people don't actually need all these products let's say you just happened to be on the train to work or just pass by some big screen


you have no we don't have anything that you need to buy but when the advertisement flashes something that attracts your attention, you will be you will tend to like fall, fall pray to the advertisement and say oh this is something that I might actually need this is something that eh this is something that will actually help me to maybe


make my life simple, make my mind make make my life easier, yeah so these products can actually if the products if if that advertisements can actually capture my attention that this product can help me to make my life simple to make things work easier I will generally want to purchase the product this actually created a desire for the product itself instead of


, when I even don't have a a desire to buy anything maybe I just happen to see some from of advertisement it spark an interest is me, and it make me want to it make me feel that eh I need to have this thing, to to


I need to have this thing so this is, more like a need rather than a want, so instead of wanting to buy something it sort of created a needs for me to buy it, ya so, a successful advertising message actually will will give the audience the perception of needs and wants


it's like I don't even need to have the needs and want for this but a very successful advertisement will create this desire for the needs and want for me, ya it's sort of more likely to create a emotional appeal that subtly will convince the audience


to, to want that the item is being promoted in a different way that make a difference in their life either by making them happier or making,


ya, so aside than that uh, all these advertisements could be , comes in various form whether be it newspaper visual magazine radio televisions or even mailers thats come to my my mailbox every single day


ya so , I would definitely say that advertisement will, short of uh create, a form of desire for me to want to purchase something


thanks ah okay eh angel sorry I think I accidentally press until the button so it's right now on the page of, I think I accidentally press the button on the phone cause I try to touch the screen then they went just now on the play record and submit button


okay, ya it is this one, I can only take this screenshot the upload complete


ya I took this ya oh, so I just close it and forward this screenshot to you


ya seven plus, close to eight ah, , I send it to you first


okay maybe I can continue on from here I would say advertisement definitely encourage a desire for product which people do not actually need , that's why that's one of the main reason why you can find a lot of advertisements that can be found everywhere let's say like orders marketing strategy to put their advertisement on newspaper billboard TV


magazine website and all this were like sort of promote their good and services to the consumer so all these, err like why do even big advertiser big companies they want to endorse uh or sponsor big celebrities to to to advertise their product


one main thing is mainly uh many companies will hire famous celebrities of public figures to endorse their product ever form of advertisement and all these endorsement helped to increase the publicity and the trust in terms of their product


ya so because, such public figures or celebrities they are more likely to be like iconic figures that have power wealth fame and even so once they help to, endorse the product you help to establish a connections between that let's say you like


, a boy band or you like this this korean celebrity you will definitely want to like support him and he and buying the product he advertise on ya, so maybe a lot of advertisement like right now korean are big in terms of advertisement as well so they have bands or even what they've to promote or the big brands like chanel and


even all the big bone retail brands like Samsung as well so all these if you are one of the, you have they had millions and millions of fans under their fan clubs so if you are one of their fan you'll definitely want to purchase uh what your what your idol is using or anything so if like


especially I would say to be celebrities like all the huge huge names models so if the models, or the pretty ladies are endorsing beauty products they are have a range of beauty products I believe that they will sort of create a desire for people who want to look like them or be like them to use their product ya


ya okay so


yes I would agree that to advertisement, I would say can only, give you that much of a motivation to buy the products but a lot of other factors also plays a part in consumer buying behaviour, but uh


way before even a people buy the products a main concern will be getting the step, that uh getting people to take the first step to purchase the product to had even have the interest in the product, ya so right now is we are talking about is creating the very first step in sparking the interest of a consumer or even a buyer


ah so advertise advertisements should generally encourage them uh to to create this desire , yeah so maybe you can take one example a well known fashion brand like the LV Louis Vuitton so they're endorsed by famous celebrities is not a must to have the bag but a lot of people wants to have


like uh all this luxurious brands to to shows us to show their status or even like they they want, sort of have idea and the head to be one of the same league of the celebrities ya so even though it's


super pricey to for all these luxuries product maybe they will still want to purchase it or this is more likely, so it shows that advertisement sort of encourages encourages people to , buy unnecessary products ya so maybe uh Balenciaga shirts could cost like six seven hundred dollars but why would people still buy it as it just a normal t shirt just printing their logo on top ya so this is just creating a desire that people doesn't actually need but they want


ya so other than that will be, uh the bombardment of all these advertisements have you ever wonder why advertisements are always repeated, like, when you search for something on Google that advertisements is uh for that product is like repeated on your web page whatever your browser your Instagram or Facebook all these are show on sponsor ads for a few times uh an entire week ya so all these are sort of like they actually bombard


the same kind of advertisements to you and this sort of, like, you visit time over time that eh I need this the person keep telling you that you need this you need this you'll be more likely to purchase it or even change your desire for it ya


so, all these advertisement could be found everywhere everyday you whether you want it to appear or not it will definitely still appear, ya so even if you stay at home you you doesn't go out use your phone you go on social media you watch the TV everything will appear it will whether you read the newspaper so


every single aspect of your life use are seeing advertisements every single day and you can't run for that, ya


part one debate topic one


sorry uh can I just check I'm actually supposed to oppose to to the question whereby it says I'm supposed to say that it affects consumer choice right, ya


okay


ya I think that it affects consumer choice greatly and it is considered as a vital and essential, uh element for uh businesses so advertising is definitely not just a form of creativity uh or just entertainment its also a way of communication to encourage uh target audience


for making purchase decision about like the product that they need uh and also like it helps convey information to viewers as well and not only that ah every product whether the company's big or small they will always turn to advertising in various platforms to reach out to target audience


and I guess like the major aim of advertising is to impact on buying behaviour and this actually impact, about brands uh, ya the changes and uh it strengthen, uh, sort of like a it strengthens like the memory of like uh


people know actually know the brands, uh and, memories are also like uh associated there are formed by association that are related to the brand name in the consumer mind as well, uh, these brands continuously influence consideration evaluation and finally purchases most of the time actually consumers buying behaviour depends on liking or disliking of consumer towards the advertisement of the product advertise


uh, yup a good quality advertisement is likely to influence consumers into buying their product whether a poor quality advertisement will do the opposite, uh am I supposed to still continue


ya ya there also have been studies that uh shows positive uh relationship on the effectiveness towards advertisement and consumer buying behaviour , it has also it is also used as a tool to gain attention to customers so uh not just the end decision and


also most most of the time an interesting ads an interesting ad is more likely to be remembered by consumers rather than a boring one so therefore it can be said that entertainment increases the effectiveness of advertising, which is why a lot of companies that actually invest uh more funds into it to make the advertisement more interesting and humorous rather than uh a very straightforward boring one


there has also been studies that suggest that entertainment in advertising generates customer satisfaction and also there have been analysis uh for like, for hundred and fifty seven responses towards advertising and found that entertaining advertisement can actually influence consumers


uh any more or less influence a consumer to accepting the brand and consuming the product itself, advertisement also creates brand familiarity uh for example skincare products when a consumer decides on a product more often than not they will start to research on the product and that they actually already have knowledge about and these products are widely seen on advertisement or influencer advertising on their


mainly on their experience with it and that plays a very big impact on their on consumer purchasing decision so this suggests that familiarity may lead to creation of positive impression of, a service or object so when confronted with a familiar service of brand the consumer may feel uh a group of warmth and intimacy


uh familiarity with the brand task creates a sense of trustworthiness in consumer mind


or he can continue first


yeah so apart from familiarity advertisement also promote social image and a great example of social image is that, uh for example Rolex the brand uh through its careful and through its careful ad


placements they have gained attractions of millions and mainly targeting sports and club members of the elite and portrayed them in their advertisements , they have identified how the lifestyle of an ideal customer of their product is where they live where they hang out et cetera in a way they have sent a subliminal message to the people that Rolex is only for rich and sophisticated consumers


it is what sets a person apart from the ordinary and Rolex does not serve just as a time tracking device it also they pick social status as a result a person who has suddenly become rich would want to buy a Rolex just to have a sense of belonging in that elite class


I agree that, advertisement affects consumer choice as uh because, sorry just a second uh


I think like if they were to not look at advertisement itself uh they will not be exposed to new products and, probably stick to a product that, they that might not be the best for them as well so having such exposure


learning about new products and information and benefits of products itself on advertisement it does affect their decision in a way because uh in in a in an in an ad uh


it's sorts of it sort of shows like , the brand and, when advertisement keeps uh playing and replaying it sorts of the brand also stays in the mind of these consumers as well so as they probably shop outside or like shop online when they look at the brand they will be more familiar like you know uh


let's say for example if I like to drink milk then I, the the closest brand that is associated to it can be you know uh Meiji, depending on like the consumers there's a few like notable brands that we actually know


other than that


uh I agree to what you say to a certain extent, however like uh, an advertisement does not like have to directly speak out to, uh the target audience that actually uses the product itself it can also it it can also connect with people that


supposedly wants to get a gift for like someone they love so it in that sense it affects, uh consumers of like different age as well whether or not the product is related to them


ya uh


oh yeah like you mentioned that uh, people actually look for information to actually purchase the product as well most information are also available like on advertisements as there are various different kind of advertisement it doesn't have to be like a commercial you can be on like just any social platform


ya it, sorry am am I supposed to read, uh part two debate topic two


ya I think it's not necessarily true because, images may attract attention but without words not many will actually understand the real intent behind it, most people will actually certainly be able to recall more famous words than famous images


and we don't we don't always see people discussing about image, or like debating about it or, and even in the world that's overcrowded by pictures and videos many of the worlds most popular products today they all remain text base


and for example like harry potter, yes it has sold more than four hundred million copies and been translated into sixty three different languages which is also text base, , other than that word, can also be a potent weapon use whether knowingly or not it may hurt people like in general


and in some cases passing a mere remark can actually get one into a serious trouble, causing them to be fired from their job and you know even getting boycotted, and, uh it doesn't even matter whether like uh the remark they made is truly an offensive one


and, so like the effects of words are much more impactful than just posting an image with no text, if a company actually only posts images of their new products with no words behind it no content, chances of them making a deal is actually rather low uh but if they were to update a post with a strong message that actually connects with the right target audience


with enough information of the product and a call to action they are more likely to see traction, as well uh, also like uh researchers from university of amsterdam they actually discovered that, images are particularly good at invoking emotions


so uh such as sympathy for example an image with refugees, it actually triggers behavior such as donating money or signing a petition, or when someone see a, picture of a murderer on news


uh it also evokes like anger in people wanting justice to be, ya, wanting justice in general ya , however like uh images also do not appear to change opinions in the longer term


text is actually better at changing opinions probably because it also requires more engagement on the part of the reader as well and in turn it gets them more involved in the issue, uh hence the pow~the power of words can be much more powerful and influential to many


, I I agree to a certain extent uh to what you have said uh but, words are also very important because like for example copywriting in marketing uh a lot of people use Google ads and SEOs keywords et cetera to actually optimize their


their side, to get more traction and, digitals to their website, , so, that in itself uh, it, it is, word I I mean an image itself is not enough to sort of


elevate uh, or make people, decide whether or not to purchase a product


okay , there has been this article that actually says that copywriters are actually more important than graphic designers but uh it's not to say that uh designers are not important at all because, uh I mean like for example if you go to a website itself and you look at the user interface and you know it's very intuitive and easy to use it's likely that uh user will actually browse through entire website but


uh, let me, uh for example if you imagine you want to learn like a different language for example spanish, and you're searching online for a course, and then you you arrive on the landing page of a well designed well branded website with a realistic looking colour scheme


and then, would you read on or would you just run amount, I think the answer is very obvious that I mentioned just now that uh you would actually, just go and you know look through and just browse through, so let's say if you arrive on another landing page and uh


time and the site design is pretty, it's just like a bit, it's much more simple and, not, it's uh much more outdated as well but the headline reads learn fluents, vanish from scratch in ninety days or your money back and the body copy is extremely compelling persuasive personal and jam-packed full of reasons


why this course is perfect hit for you, which course are you more likely to buy or least inquire about, I guess if the content itself the the course, outline I would say if it's a very general topic and it doesn't really


connect to what the, person wants to actually, learn about then it might not actually, connect to them and make them purchase, the course itself, and with that image is not enough to


deliver, uh call to action in a way, because they can't even they can't actually make a decision without any information or words to support, or, to support and sort of like uh, connect with what they were looking forward


looking out for initially


ya uh I agree to a certain extent as well uh, uh, however like for example let let's say I mean most of the time when people actually read, we can all say that uh it it comes down to very strong copy whereby like


that is a very summarise like for example when I when we get product or when let's say when we have like uh, news that uh, send to us on WhatsApp most of the time we actually just look at the headlines itself which it which boils down to the copy how strong the copy is, so with with a copy like that its


it, speaks out to like audiences target audiences and, et cetera and, that makes them that will intrigue them and make them want to find out more information about which which means more text in general


, yup, so, I feel that image sorry ya


uh part three debate topic three


okay for me I feel that advertising encourages people to actually make the right choices when purchasing things that are essential actually it's uh essential in their daily lives, it is also beneficial like to companies consumers and society as a whole uh as advertising offers the following uh advantages like for example introduce a new product in the market uh advertising place significant role in the introduction of a new product in the market it


stimulates the people to purchase the product, it also helps to expand like uh market size as well it enables manufacturer or like companies to expand their market, and helps in exploring new markets for the product and retaining the existing markets as well


other than that uh advertising also plays a part in helping consumers to compare and weigh the quality of like the product itself in terms of like price reliability and so on


without advertising it will be very very difficult for consumers to judge the worthiness of a product so for example instead of being stuck to a brand which may not offer the best option advertisement provides us many other same kind of product so like even though it's


different in terms of branding so most of us most of us know like uh SK two media very good facial wash however some might not think so and prefer a drugstore brand like Biotherm face wash so without the power of advertising consumers may not know which is the most suitable product for