As the Japanese society is aging, several small businesses have launched traditional style monouri using a whistle for attracting customers for selling tofu curds and processed-soybean products in some regions not only for the pursuit of profits but also for the promotion of regional development and welfare.
また高齢化社会に伴い利潤のみならず地域振興や福祉目的を持って幾つかの小さな企業が、物売りとして豆腐などの大豆食品を呼び込みのラッパを使うなど、昔ながらの形態で販売を始めている地域も存在する。