It has a climate in which it is crowded with tourists for lake bathing in summer, and climbers to Hira mountain range and bass fishers in Lake Biwa or its naiko (endorheic lakes) in spring and visitors for skiing in winter because Biwako valley skiing area is nearby, and in the vicinity of Hira-shofuku onsen, there are villas and recreation facilities.
夏には湖水浴の観光客で賑わい、春・秋は比良山への登山客や琵琶湖や内湖でのバス釣り、冬は琵琶湖バレイスキー場も近いためスキー客も訪れるなどの風土があり比良招福温泉の周辺は別荘や保養所などがある。