On this holiday each city and town invites those people who have turned twenty in the last year to a Coming of Age ceremony (in some regions it is held during Golden Week, a holiday in early-May, or during the Bon festival, the festival of Buddhist All Souls' Day, in order to avoid heavy snow and for it to be during a time when people can return to their birthplace).
この日には、各市町村で新成年を招いて成人式が行われる（ただし、豪雪の影響や帰省しやすい時期等を考慮してゴールデンウィークや盆に行われる地方も多い）。