On the 24th when the fair is on, except July 24 in the old calendar, is called Jizo-e (an event to commemorate Jizo as the protector of children) or Jizo-bon, however, in terms of July 24 in the old calendar, since it is during Urabon festival (a Festival of the Dead or Buddhist All Soul's Day, around the 15th of July or August, depending on local customs), it is called Jizo-bon.
旧暦7月24日以外の地蔵菩薩の縁日の24日は、地蔵会（じぞうえ）、地蔵祭と呼ばれるが、旧暦7月24日については盂蘭盆（お盆）期間中であり、それにちなんで地蔵盆と呼ばれるようになった。