Hideki TOGI, for example, who hardly ever puts on any makeup during his performances in gagaku (ancient Japanese court dance and music), appeared in a photo book wearing stage makeup similar to what is used in Kabuki Buyo, and Ayumi HAMASAKI, who already gives a strong impression of wearing atsugesho, puts on even heavier atsugesho in advertisements for digital cameras and other similar cases too numerous to mention.
例えば、雅楽の演奏の時には殆ど化粧しない東儀秀樹が写真集の中で歌舞伎舞踊と同様の舞台化粧で登場する、元々厚化粧の印象が強い浜崎あゆみもデジタルカメラの広告で更に厚化粧になる、と言うようなケースは枚挙にいとまが無い。