After his death, he was called 'Shinkun' (literally, a god lord), 'Toshogu' (the name of the shrine where he was enshrined) by Hatamoto (direct retainers of the Tokugawa family) and Gokenin (also direct retainers of the Tokugawa family, but ranked lower than Hatamoto), and 'Gongen-sama' (an avatar) generally.
死後、江戸時代を通じて、御家人・旗本には「神君」、「東照宮」、一般には「権現（様）」（ごんげん-さま）と呼ばれていた。