Many were given as new year gifts and content comprised of folktales with a strong instructive leaning such as Momotaro (Peach Boy), Tongue Cut Sparrow, Monkey Crab War, as well as picture stories etc.
桃太郎、舌切り雀、さるかに合戦などの昔話や絵解きなど、教育的な要素が強く、正月の贈答品にもなっていた。