During the middle ages, when commerce and industry became more prosperous, the god Inari, who had initially been the agriculture god, became the god of all the mighty, merging the gods of commerce, industry, and residence, and was believed to bring happiness and fortunes to people; new Inari-jinja Shrines were built one after another by transferring the god Inari from a Inari-jinja Shrine not only in farming villages but also in the communities of traders and samurai.
中世以降、工業・商業が盛んになってくると、稲荷神は農業神から工業神・商業神・屋敷神など福徳開運の万能の神ともされるようになり、農村だけでなく町家や武家にも盛んに勧請されるようになった。