As the line competes with Kintetsu Nagoya Line between Nagoya and Yokkaichi, JR Central tried to regain lost ground by starting to operate Rapid "Mie," in addition to a special discount fare applied to this section since the era of Japan National Railway.
名古屋-四日市間は近鉄名古屋線と競合しており、日本国有鉄道時代から設定していた四日市までの特定区間運賃に加え、JR東海となってから快速「みえ」を運転開始し巻き返しを図っている。