The Abe Kamaboko Company, which had started a business in Ichiban-cho, Sendai City in 1935, called it 'sasa kamaboko' after the family crest 'take ni suzume' (sparrows with bamboo) of the Date clan, the former lord of the Sendai Domain; subsequently, the name was gradually unified in the area of the former Sendai Domain.
仙台市一番町(仙台市)に1935年（昭和10年）創業した阿部蒲鉾において、旧仙台藩主伊達氏の家紋「竹に雀」のササに因んで「笹かまぼこ」と呼ぶようになってから、旧仙台藩地域で次第に名称が統一されていったという。