In the beer industry, Asahi Breweries, Ltd. introduced an aluminum can with the catchphrase 'drink, crush, and throw away' and the oligopolistic system of the four companies was established (in this year, Kirin Brewery Company, Limited, had 60.1 percent, Sapporo 21.3 percent, Asahi 14.1 percent, and Suntory Holdings Limited 4.5 percent).
ビール業界では朝日麦酒から「飲んで、つぶして、ポイ」のアルミ缶が登場し、四社寡占（この年でキリン60.1%、サッポロ21.3%、アサヒ14.1%、サントリー4.5%）の体制が定着した。