This business which had been already called 'furiuri' or 'botefuri' in the Muromachi period reached its peak in the Edo period when the Tokugawa shogunate governed Japan.
室町時代からすでに「振売」「棒手振り」(ぼてふり)と呼ばれていたこの業態が最盛期を迎えたのは徳川幕府の治める江戸時代であった。