The area between Shijo-Karasuma (Karasuma-dori Street) on Shijo-dori Street, which constitutes the northern border of this ward, and Shijo-Kawaramachi (Kawaramachi-dori Street) is one of the most bustling shopping and entertainment areas in Kyoto Prefecture as well as in Kyoto City.
北辺を通る四条通の四条烏丸（烏丸通）から四条河原町（河原町通）までは京都府、京都市有数の繁華街となっている。