Over time, the readership expanded to include young adults in addition to homemakers that had been the established target for the magazine and so, to gain support from both conservative homemaker and innovative young adult groups, it went through a succession of overhaul.
やがて、従来対象としていた主婦層に加え、青年男女層の読者層を抱えることとなり、保守的とされる主婦層と、新進的とされる青年男女層双方の支持を得るために刷新が繰り返された。