In 2006 and 2007, the income and expenditure reports of the J. League clubs revealed that their incomes depended on the ad rate on a very large scale, so that it can be said that in the present situation the clubs are able to retain highly-paid players with financial support by each sponsor company.
2006年、2007年にはJリーグクラブの収支報告によって、収入の広告費依存が非常に大きいことが明らかになり、スポンサー各社に支えられて高給選手を維持できているのが現状といえる。