From the Confucian perspective, the Edo bakufu (Japanese feudal government headed by a shogun) tried to cope with the trend by promulgating the ordinance of frugality, but the common people's craze for clothing was not suppressed and, influenced by the tea ceremony, they sought to wear subdued, but expensive clothes.
これに対して幕府は、儒教的価値観から倹約令にて度々規制しようとしたが、庶民の服飾への情熱は収まらず、茶道の影響もあって、見た目は地味だが実は金のかかっているものを好むようになった。