Additionally, Toei took the initiative at the beginning of the coming TV era: it made an investment in Nihon Educational Television (now called TV Asahi Corporation) to start broadcasting in 1959 and became a major source of programs for the TV station.
また、1959年開局の日本教育テレビ（現在のテレビ朝日）に資本参加し同局番組の有力な供給源となるなど、来るべきテレビ時代に先手を打った。