The custom of makeup also became popular among noblemen although their makeup was lighter than women's makeup, and some young samurai men in the Taira clan, whose behavior and culture became the court noble style, even changed their eyebrows to hikimayu (painted eyebrows) and powdered their faces lightly before going into a battle.
女性ほど濃厚ではないが男性貴族にも化粧の習慣が広まり、公家化した平氏の武将の中には、眉を引眉にし薄く白粉を刷いて出陣した若者もいる。