As a part of its redevelopment, it advertised itself as 'the birthplace of the sauce katsudon,' which was often reported by the media to be its specialty.
駒ヶ根市は町おこしの一環として「発祥の地」と宣伝しているためテレビや雑誌に駒ヶ根名物として取り上げられることも多い。