Combined with the conventional concept that cities were sophisticated whereas the countryside was vulgar, there was a tendency in the postwar society to recognize that the term "hyakusho" was a discriminatory term with respect to agriculture workers and, thus, except for cases in which an agriculture worker calls himself or herself "hyakusho," use of the expression "hyakusho" is often refrained in mass media and the like.
都市を洗練、田舎を野卑とする古くからの観念とあいまって、戦後社会では百姓を農業に従事する者に対する差別的な呼称であると捉える傾向が生じ、このため農業従事者が"百姓"と自称する場合を除き、マスコミなどでは"百姓"という表現を控える事が多い。