Since 2007, JR West and others have been promoting the message that vacationers should use of trains for transportation in Kyoto City in order to avoid the traffic jams caused by buses running within the city; in particular, the use of Yamashina Station on the Tozai Line of Kyoto Municipal Subway is recommended to passengers bound for sightseeing spots in the Higashiyama area, where Nanzen-ji Temple and Heian-jingu Shrine are located.
JR西日本などは、2007年から、市内のバスの渋滞を回避できるとして行楽客の京都市内移動に鉄道利用を促すPRを行っており、南禅寺や平安神宮など東山エリアへの観光地へは山科駅から地下鉄東西線利用を勧めている。