Nowadays, yokai is used as a source of tourism in order to revitalize local regions, as exemplified by Tono, Iwate Prefecture, that is depicted in Tono Monogatari (Strange tales of the Tono region in Iwate Prefecture) as well as by Tottori Prefecture, which is Shigeru MIZUKI's home town.
そして現在では、遠野物語にえがかれた岩手県の遠野や、水木しげるの出身地でもある鳥取県などに代表されるように、妖怪は観光資源としてや地域活性にも役立てられている。