By the Horeki era, Edo had gained recognition as 'Japan's foremost land' spurred by the emergence of the town people called as 'Edokko' for their distinctive spirit.
宝暦年間には「日本第一の土地」とまで称されて、「江戸っ子」と呼ばれる独自の気質を持った町人たちが台頭した。