In contrast, with the help of examples that the introduction of ginjoshu (high-quality sake brewed at low temperature from rice grains milled to 60 percent weight or less) to the market outside Japan created a boom which led to the increase in the total production, some sake brewers seek export markets with this type of sake as a new product.
一方、日本酒吟醸酒の誕生が日本国外の市場でブームに火がついたためにひいては総生産量が増えた事例を参考として、新しい日本酒として輸出することに販路を見込んでいる醸造元もある。