Later, Hina-asobi also became popular within the buke shakai (the society of samurai families) and then during the Edo period, commoners playing with dolls was associated with seasonal festivals to form an event of season which developed into the Hina Festival or 'Hina-matsuri.'
やがて武家社会でも行われるようになり、江戸時代には庶民の人形遊びと節句が結び付けられ、行事となり「雛祭り」として発展して行った。