With the emergence of the Edo period, Oise Mairi (a group pilgrimage to Ise-jingu Shrine) and Zenko-ji Temple tours became popular, forming a kind of tourist industry by preparing shukubo at large temples in various places, forming connections between certain regions with certain shukubo, etc.
江戸時代になると、お伊勢参りや善光寺見物が大衆化し、各地の大寺社には宿坊が整備され、特定の地域と特定の宿坊が結びつくなど、一種の観光事業を形成した。