Sunakake-babaa became instantly famous nationwide by a comic book titled "Ge-Ge-Ge no Kitaro" written by Shigeru MIZUKI, in which Sunakake-babaa is a specter who fights against enemies for justice together with the main character, Kitaro.
水木しげるによる漫画『ゲゲゲの鬼太郎』で鬼太郎と共に戦う正義の妖怪としての活躍により一躍、全国的に有名な妖怪となった。