Those who returned from okage mairi spread the latest fashions (e.g., the newest patterns of textile fabrics in Kyoto and Matsuzaka), farming tools (e.g., new varieties of crops were introduced, and winnowers to separate the chaff by means of a current of air created with a hand operated windmill was spread to replace winnowing baskets), and music and performing arts (music and dance originating from Ise Dance were spread around the country) across the country by actual products, word of mouth, and notes of a journey.
お蔭参りから帰ってきた者によって、最新のファッション（例：京都や松坂の最新の織物の柄）や農具（例：新しい品種の農作物がもたらされる。箕に代わって、手動式風車でおこした風で籾を選別する唐箕が広まる）、音楽や芸能（伊勢音頭に起源を持つ歌舞が各地に広まる）が、実際の品物や口頭、紙に書いた旅の記録によって各地に伝わった。