Before long, the local newspaper (the Chugoku Shimbun) and TV news began to use bon toro as a seasonal news item every August, with a caption such as, 'Production of bon toro at peak,' and it became easy for the residents in Hiroshima to buy bon toro at a local supermarket or a flower shop.
やがて、8月になると地域のニュースや中国新聞などで「盆灯ろう作り最盛期」といった季節ネタが報じられ、スーパーマーケットや花屋などで簡単に購入できるようになる。