The characteristic feature of imayo is the lyrics in which one chorus consists of eight phrases using fixed numbers of kana (Japanese syllabary characters); the numbers are, in turn, 7, 5, 7, 5, 7, 5, 7, and 5.
歌詞が、7、5、7、5、7、5、7、5で1コーラスを構成するのが特徴。