In his younger days, Yorimichi had the warm demeanor of a wealthy individual but it is said that by continuously holding on to power over so many years he developed a taste for extravagant luxury and persisted in his influence.
若い頃は長者風の温和な性格だった頼通だが、長年権力を持ち続けると豪華な奢侈を好み権勢に固執するようになったという。