When Morioka Station was the terminal of Tohoku Shinkansen (line), harakomeshi was a popular ekiben for passengers who made connections to the Limited Express "Hatsukari" bound for Hachinohe Station and Aomori Station (the consumption of salmon fillet and salmon roe is great in Aomori Prefecture, regardless of the area).
盛岡駅が東北新幹線の終着駅だった頃は、八戸・青森方面の特急はつかりに乗り継ぐ乗客に人気のあった駅弁でもあった（青森県は地域を問わず、鮭の切り身やイクラの消費量が多い）。