In Niigata Prefecture, soba noodles are customarily eaten on the fourteenth day of January (the eve of the lunar New Year), when they are called 'Juu-yokka soba' (literally, "soba noodles for the fourteenth day), as well as on the first day of January (New Year's Day) instead of New Year's Eve.
新潟県では、大晦日でなく1月14日（小正月の前日）に蕎麦を食べる「十四日（じゅうよっか）そば」や1月1日（元旦）に蕎麦を食べる風習もある。