He adopted the Chinese-style Etsuke (painting on china), such as 'Sometsuke' (dyed ceramics), 'Akae' (ceramics with red paintings), or 'Kochi' (ware), which were different from existing Kyo yaki style, and then created a great boom.
また作風においても、それまでの京焼とは異なる「染付」「赤絵」「交趾」など中国風の絵付けを施し、一大ブームを起こした。