The demand and requirements of consumers who pursued 'to be drunk' rather than 'taste' not only promoted the consumption of sanzoshu, but also diminished a kind of culture expressed as 'shudo' (way of sake), that is, the way of bar-hopping which got sophisticated in the beginning of the Showa period, and prevented fostering the next-generation acute consumers.
「味」よりも「酔い」を追い求めた消費者たちの需要と欲求は、安価な三増酒の消費を促進しただけでなく、「酒道」などとも表現される一種の文化、すなわちかつて昭和初期に洗練された飲み歩き方をも衰退させ、次世代の明敏な飲み手を育成することを阻んだ。