By virtue of various pattern and design added on Uchiwa fan, Uchiwa fan is used as a tool for various purposes such as a fashion tool for introducing Japanese special feature, an advertising tool for business and others, and a ritual tool for showing 'heraldic emblem and family crest.'
日本の風物詩を伝えるおしゃれの小道具、商業などを目的に「宣伝」をする広告の道具、「紋章、家紋」などをあらわす儀式の道具である。