In the middle of the Heian period, the Urabe family was divided into two branches, one was the Hirano-sha branch and the other was Yoshida-jinja branch, and the Hirano-sha branch to which Kanekata belonged was originally the head family because the founder of the Urabe clan, Hiramaro URABE's fief head been owned by the Hirano-sha Shrine.
平安時代中期には平野社系と吉田神社系の二流に分かれ、兼方の平野社系は卜部氏始祖卜部平麻呂が平野社領となっていることから本来なら宗家の立場である。