As the pilgramage to Ise became popular during this period, the routes connecting Ise-jingu Shrine to other areas were upgraded and named "Ise-Sangu-Kaido" (Kaido for making a pilgrimage to Ise Shrine).
このころから伊勢参りが一般的になり、伊勢神宮と各地を結ぶ「伊勢参宮街道」が整備された。