Although the consumers who are experts of sake often complain that sake produced with the yumai-zukuri method is sold for almost double of the real price, in fact the retail price is determined according to the current market price which includes the marketing cost and others, and as such, the consumers should respect the price which is determined by their choice according to the current market price.
酒に詳しい消費者はよく、これでは実質価格の約2倍近い小売価格などというが、小売価格は実勢価格に基づいて決まってくるものであり、宣伝その他にも経費はかかるわけであり、消費者選択がその実勢価格で商品を選んでいればその選択を尊重すべきである。