In addition, there is a movement whereby companies in the cosmetics industry promote their own cosmetics through lectures on makeup for new adults starting makeup in earnest which is held before the Seijin-shiki ceremony, and photo studios where dressed-up new adults take commemorative photos of themselves also make a strong effort in advertising.
その他、成人式前には、本格的に化粧を始める新成人に対してメイク講習会を行ったりして、自社の化粧品の売り込みを行う化粧品業界の動きがあり、また、式当日に着付けが終わった新成人が記念写真を撮る写真館でも宣伝に力を入れたりしている。