This is part of the reason that as merchants with skills, tekiya were able to make a living from festivals which, with their special atmosphere of night stalls and shops, were enjoyed by the common people and enriched their culture of festival.
庶民も夜店や出店の非日常を楽しみ、日本の祭り文化が人生を豊かにし、技術を持った商売人としての的屋も生活がなりたったと言う背景がある。