However, in addition to selling goods for what they are worth, a major characteristic of tekiya is that they have the added value of providing part of the specialness (the 'hare' [extraordinary] and 'ke' [ordinary]) of festivals.
しかし的屋は価格に見合った品質の商品を提供するというよりも、祭りの非日常（ハレとケ）を演出し、それを附加価値として商売にしている性格が強い。