When it comes to mikan juice in Ehime, you cannot beat the aforementioned Pom Juice, however, 'Mutenka' (No additives) bottled by each farmer was introduced in magazines and on TV and became a hot item in catalog sales.
愛媛のミカンジュースと言えば前述のポンジュースが有名であるが、他にも農家ごとに別々に瓶詰めされたムテンカが雑誌やテレビで紹介され、通販の人気商品になった。