In the Meiji era, a news painter Shokoku YAMAMOTO (c.1869 - 1965) reported with a picture titled "Ginza Jizo-mae ennichi" (a fair in front of the Ginza-Jizo, guardian deity of children) in a magazine "Fuzoku Gaho" (Manners and Customs in Pictures) (c. 1901) that there were street stalls selling 'sazae no tsuboyaki,' and this shows that the shops had moved from seaside towns into urban areas.
明治時代にはいってからは、たとえば報道画家・山本松谷（1869年?-1965年）の『風俗画報』のうち『銀座地蔵前縁日』（1901年頃か?）にサザエの壺焼きを商う屋台が描かれており、サザエの壺焼きが海辺の町から都市部に進出してきていたことがわかる。