In addition, the town name itself gave off the impression of a low-level geisha quarter, so people related to the geisha business began to call it 'Kitashinchi,' while local people still referred it as 'Goban-cho.'
さらに名前自体が下級花街のイメージが付きまとわれ業者側は「北新地」と呼ばせていたが、地元の人は相変わらず「ごばんちょう」と呼んだ。