The character used in the name is actually one that is totally different from the character '芸' (read 'gei') that is used for words such as 芸能 ("geino" meaning "art" or "show business") and 園芸 ("engei" meaning gardening or horticulture).
本来この字、「芸」（ウン）は芸能・園芸などの「芸」（ゲイ）とは全く字形の同じ別字である。