He gave his second son, Shigetsuna AOCHI to the Aochi clan of the Sasaki family, and third son Sanetaka OGURA to the Ogura clan who was a predecessor of the capture of Ise for adoption, and married off his daughters to Morinobu SEKI and Tomomori KANBE; those his marriage policy had grown his unique power.
次男・青地茂綱を佐々木氏の青地氏、3男・小倉実隆を伊勢攻略の前任者である小倉氏の養子に入れ、娘を伊勢の関盛信、神戸具盛に嫁がせるなど、婚姻政策によって独自の勢力を築いた。