As a part of the campaign, Yoshinoya gave its 'original cotton towel commemorating the revival of the gyudon' (a towel per bowl) in variations of two colors: orange and white.
キャンペーンの一環としてオレンジと白の2種類（牛丼1食に1枚）の「牛丼復活記念オリジナル手拭」を配布した。