At the time of fire, hatamoto led firefighters referred to as "Gaen" who were stationed in firehouse and went into action, and it is said that umajirushi (commander's battle standard) used at that time was the origin of Matoi.
火災時には旗本が火消屋敷に常駐している臥煙と呼ばれる消防員の指揮をとり出動していたが、その際に用いた馬印が、纏の始まりになったといわれる。