With the popularization of electric hot plates, okonomiyaki has widely become common in households because it does not require high cooking skills, can be freely grilled and seasoned as one likes, not having to stick to the way the shops grill the food, and so the demand from couples, students, group customers is high.
ホットプレートなどの普及で、お好み焼きが家庭でも広く一般化し、高度な調理技術を要求されないこともあり、店側の焼き方にとらわれず自由に焼き具合や調味加減ができる面白さも手伝って、カップルや学生、団体客などの需要に受けている。