It was reported by the mass media that as fundoshi was featured in a television program "Toribia no izumi" (the fountain of trivia) in 2005, with this as a turning point, at the Mitsukoshi Ginza Store fundoshi sold more than twice the annual sales in two weeks, and the women customers who purchased fundoshi increased prominently.
2005年（平成17年）になってテレビ番組『トリビアの泉』でとりあげられたことがきっかけとなり、銀座三越ではふんどしが2週間で年間売り上げの倍以上が売れたり、買い求める女性客が目立つようになったという報道が流れた。