Because of these attitudes, Toei was criticized and it was said that the Toei sankaku (triangle) represents "san-kaku" (three deficiencies): giri-kaku (deficiency in the sense of duty), haji-kaku (deficiency in shame), and ninjo-kaku (deficiency in humaneness).
それらのことから、「東映の三角マークは義理欠く恥欠く人情欠くの三欠くだ」と揶揄された。