As factors in the situation, the following facts are mentioned, i.e., the shift to chilled cup coffee due to the change of consumers' tastes and the hard-fought struggle for the main product, canned coffee with milk and sugar due to people's expanded health consciousness, for which efforts were made to increase the demand for low-sugar, trace-sugar and sugar-free canned coffee to make up for the loss of sales.
要因としては消費者の嗜好変化によるチルドカップコーヒーへの移行、健康志向の拡大により主軸商品であるミルク・砂糖入りのカテゴリーの苦戦やそれの影響による低糖・微糖・無糖コーヒーの需要拡大による差分埋め合わせ、が挙げられている。