In certain eating and drinking establishments in which sake is served such as an izakaya (Japanese-style pub), we see rather often that, although they do not sell real namazake, but only namachozoshu or namazumeshu, write "namazake" on their menus or posters.
居酒屋など日本酒を出す飲食店のなかには、じっさいは本当の生酒（なまざけ）ではなく、生貯蔵酒や生詰酒であるのにもかかわらず、メニューや張り紙に「生酒」と書いて客に提示している店も多く見かける。