Although the custom died out temporarily after the war, since 1973, posters created by Osaka Nori Wholesale Cooperative Association were jointly put up by sushi restaurants at their shops, spreading the campaign for sales promotion of maki-zushi which used nori.
戦後に一旦廃れたが、1973年から大阪海苔問屋協同組合が作製したポスターを寿司屋が共同で店頭に貼り出し、海苔を使用する巻き寿司販促キャンペーンとして広められた。