In August, 1998, 'Nara Kaido Machizukuri Kenkyukai' (Nara-kaido Road Community-Planning Society) was established, and its members have operated under the catchphrase of 'the town full of joy', 'the nostalgic town', and 'the town that people wish to come again' (Kitamachi).
1998年（平成10年）8月、「奈良街道町づくり研究会」を設立し「喜び多い街」、「何か懐かしい来たことのある街」、「また来たい街」（きたまち）をキャチフレーズに活動を行う。