At large shrines and temples such as the Ise-jingu Shrine, tourists called "onshi" appeared and together with temple lodgings, they helped pilgrims find their way within their area.
伊勢神宮などの大寺社では御師（おんし）と呼ばれるツーリストが誕生し、宿坊と共にそれぞれの担当地域の巡礼者を案内していた。