The TV novel series 'Chiritotechin' (morning drama series) was broadcast from October 2007 to March 2008 and in the drama Obama Line appeared several times, and as the of number of tourists was expected to increase, special rapid trains ran between Tsuruga and Higashi-Maizuru, between Higashi-Maizuru and Obama (the regular train for Tsuruga from Obama) and special local trains ran between Obama and Wakasa-Takahama (the extension of the regular train from Tsuruga), between Wakasa-Takahama and Tsuruga only on Saturdays and holidays during the broadcast.
2007年10月から2008年3月まで連続テレビ小説「ちりとてちん(朝ドラ)」が放送され、本編内でも幾度か小浜線が登場するほか、観光客の増加が見込まれるため、放送期間中の土曜と休日のみ敦賀→東舞鶴間、東舞鶴→小浜間（小浜から敦賀行き定期列車）で臨時快速、小浜→若狭高浜間（敦賀発定期列車の延長）、若狭高浜→敦賀間で臨時普通列車の運転が行われた。