In esoteric Buddhism, the role of Butsugenbutsumo is to 'open people's eyes to make them reborn as Buddha,' and for that purpose, its mantra is recited in the ceremony of consecrating a newly made Buddhist image or statue.
密教においては「目を開いて仏として生まれ変わらせる」その役割から、仏像の開眼儀式でその真言が唱えられる。