The company competed with the government owned railway in speed and service such as speed competition between Osaka and Nagoya along with discounted fares and use of color bands below the windows for the class identification and myriad of other ideas to attract the passengers.
同社は官営鉄道と速度やサービスを競い、大阪～名古屋間のスピード競争に加え、運賃割引や車輌等級別に窓下に色帯を入れるなど、様々なアイデアで旅客を誘致した。