Aburimochi are popular as they are believed to bring the people who eat them the benefits of expelling diseases and evils because aburimochi are skewered with purified bamboo sticks dedicated to Imamiya-jinja Shrine, in the same way as any one may receive benefits if he or she joins oni (a devil) under its umbrella with floral decorations for the Yasurai festival held at the Imamiya-jinja shrine on the second Sunday of every April.
またあぶり餅で使われる竹串は今宮神社に奉納された斎串（いぐし）で、今宮神社で毎年4月の第2日曜に行われるやすらい祭の鬼の持つ花傘の下に入ると御利益があるのをたとえとし、食べることで病気・厄除けの御利益があるとされ親しまれている。