With its top box office earners leaving in rapid succession, no big stars emerging to take their place, and the motion picture industry itself losing its luster in the face of the dynamic growth of the TV industry, the decline in its moviegoing audience was further exacerbated.
大黒柱の看板スター達を相次いで失い、大型の新人スターも輩出できず、映画産業全体の斜陽やテレビ界の発展にも圧され、大映映画の観客数の落ち込みがさらに深刻になる。