The company employed film directors originally from Makino Productions such as Taisan GOTO of Takarazuka Kinema and Koji INABA of Ichikawa Utaemon Productions (Uta Puro), and Ken TSUMURA, Makino Productions' able advertising manager, was appointed as advertising manager.
宝塚キネマから同地に残った後藤岱山や、市川右太衛門プロダクション（右太プロ）から来た稲葉蛟児といったマキノ・プロダクション出身の監督をかかえ、マキノの敏腕宣伝部長都村健を宣伝部長に迎えた。