During this period his father, Michinaga, placed his third daughter FUJIWARA no Ishi as Empress to Emperor Gosanjo and married his youngest daughter, FUJIWARA no Kishi, to the Crown Prince Emperor Gosuzaku, with Kishi giving birth to Imperial Prince Chikahito (later to be Emperor Goreizei) and thus putting the strategic pieces in place for the future.
この間に父の道長は後一条天皇に三女の藤原威子を入れて中宮となし、また東宮後朱雀天皇には末子の藤原嬉子を入れ、嬉子は親仁親王（後の後冷泉天皇）を生み、将来への布石を打った。