The cases of fashion buildings and department stores that have a winter sale after their "Hatsuuri" have increased in recent years, which makes stores even busier preparing for the sale with "Shogatsu henjo" (giving up their New Year's holiday).
ファッションビルや百貨店などでは、近年初売りの後に冬のバーゲンセールを行うケースも増えており、店側はまさに『正月返上』で準備に追われることとなる。