Because of these issues, compared to the previous year, convenience stores and supermarkets promoted unaju (rice topped with broiled eel) and other products that used domestic eels on the midsummer day of the ox in 2007, even though their prices were higher.
そんな事もあり、2007年の土用の丑の日の各コンビニエンスストアやスーパーマーケットは前年にくらべ値段は高くなったものの国産ウナギ使用のうな重等をアピールしていた。