Matoya' was known as 'yokyu-jo' (yokyu place) in the Kansai region of western Japan and 'yaba' (arrow place) in the eastern Kanto region and during festivals, stalls were set up in niwaba and in red light districts (or licensed quarters), with prizes or money awarded depending on the position or the type of the target.
「的矢」は、関西では楊弓場（ようきゅうじょう）、関東で矢場（やば）といわれ、祭礼の立つ日の庭場や遊郭で出店や夜店として、弓矢を使い的に当て、的の位置や種類により、商品や賞金が振舞われた。