The makeup which needed plenty of beni attracted women, and yujo (prostitutes in the Edo period) who earned a great deal of money slightly applied beni to their fingernails and toenails (this method was called 'tsuma beni', which literally means "red nail") and their earlobes as well as their lips, in order to make themselves look more sexy.
美しい紅をふんだんに使う化粧が女性の憧れであり、大金を稼ぐ遊女は唇に止まらず「爪紅」といって手足の爪にほんのりと紅を差したり、耳たぶにも薄く紅を差して色っぽさを演出した。