In the Azuchi-Momoyama period, some influential merchants took advantage of the confusion in the collapse of the class system and they began to increase their power, and ordinary women enjoyed makeup in their favorite styles around the Shokuho period (also known as the Azuchi-Momoyama period).
安土桃山時代に入ると身分制が崩壊した混乱期に乗じて有力な町人が活躍し始め、織豊期の前後には市井の女性たちが自由に化粧を楽しんだ。