Since the latter half of the 1990s, a lot of shops dealing in second-hand Kimono--those selling the second-hand Kimono before the early Showa period called 'antique Kimono,' and those selling them after the middle of the Showa period called 'recycled Kimono'--were opened, and magazines wrote about them, igniting a Kimono boom among women.
1990年代後期からアンティーク着物（昭和初期以前のもの）やリサイクル着物（昭和中期以降）の店が激増し、雑誌を火付け役として女性の間で徐々に着物ブームが起こっている。