As outlined above, Toei is categorized as a company which was established after World War Two, but both its eastern and western studios took over those of Teikoku Kinema Engei Kabushiki Gaisha (Imperial Cinema Entertainment Company), Shinko, and Daiei Second (Toyoko) and as with these studios, Toei specifically focused on mass entertainment.
上記のように企業としては戦後派であるが、撮影所は東西ともに帝キネ→新興→大映第二（東横）を引き継いでおり、徹底して大衆娯楽路線を重視する路線なども似ている。