Various Japanese styles, such as the sesonji style, the Hosshoji style that was branched off by FUJIWARA no Tadamichi from the sesonji style towards the end of the Heian period, the Toshinari style by FUJIWARA no Toshinari, and the Teika style by FUJIWARA no Teika, were established, and in particular, the Hosshoji style became quite popular entering this period.
和様の諸流派、すなわち世尊寺流、世尊寺流から平安時代末期より藤原忠通によって分かれた法性寺流、藤原俊成による俊成流、藤原定家による定家様などの書風が確立し、特に法性寺流がこの時代に入り大流行した。