Kitcho means Kodakara (lucky ornaments) attached to Fuku-zasa (treasure shaped bringers of good luck stuck on a sprig of bamboo grass) granted at Toka-Ebisu (a festival held on January 10 in honor of Ebisu, the god of wealth) for three days before and after January 10 every year at the Nishinomiya Ebisu-jinja Shrine and the Imamiya Ebisu-jinja Shrine, and so on.
「吉兆」とは、西宮戎神社や今宮戎神社などで毎年1月10日を挟んで前後3日間に行われる十日戎（とおかえびす）に授与される福笹につける子宝のことである。