Over time, yosozake become famous, such as Itami sake, which was designated as gozenshu (high quality sake) for Seii Taishogun (literally, "great general who subdues the barbarians"), and it raised the prices of yosozake.
やがて、征夷大将軍の御膳酒と指定された伊丹酒のように、他所酒の名声が高くなり価格がつりあがった。