With Jingihaku, Kanetomo countered the Shirakawa family by ingratiating the Imperial Court and shogunate to use the title, Jingikanryochojo, in order to create deities for local shrines with 'sogen senji' (decrees of foundations and origins), and received authority to create ranks for Shinto priests, and subsequently gained a powerful influence in the world of Shinto.
兼倶は神祇伯白川家に対抗して朝廷・幕府に取り入って神祇管領長上という称を用いて、「宗源宣旨」を以って地方の神社に神位を授け、また神職の位階を授ける権限を与えられて、神道界に大きな力を有した。