The company strengthened both kyugeki (historical films) sector and shingeki (contemporary films) sector, and it challenged to create novel films by producing historical films that eliminated 'tachimawari' (fight scene), which was then considered to be indispensable for historical films.
旧劇（時代劇）、新劇（現代劇）ともに増強、時代劇には欠かせなかった「立ち回り」を排除した作品も製作、新しい映画づくりに挑戦した。