Uchiwa fan has been loosing its practical role due to the drastic change in living conditions such as the spread of electric fan, air conditioner and stove since 1965, however, Uchiwa fan now enjoys popularity as a living tool for cooling off in summer, a fashion tool for enjoying the Japanese taste such as fireworks, a kitchen tool and an advertising medium.
昭和40年代以降、扇風機やクーラー、焜炉の普及など、生活環境の著しい変化により実用面は縮小するものの、夏場を中心に涼をとる生活の道具、花火など日本の風情を楽しむおしゃれの小道具、炊事の道具、広告の媒体としての利用は今も盛んである。