In the Meiji period, the revival of old festivals and the creation of new festivals were brought by the separation of Shinto and Buddhism and the deification of the Emperor that people regarded the Emperor as an 'arahitogami' (a living god).
明治時代になって、神仏分離や天皇の「現人神」としての神格化などがすすむと、祭祀の復興や新たな祭祀の創出が行われた。