In Niigata prefecture, it is believed that Binbo-gami go away due to the heat when a fire is built in the irori fireplace (open hearth) on New Year's Eve, and instead, the god of good fortune arrive, delighted by the warmth.
新潟県では、大晦日の夜に囲炉裏で火を焚くと、貧乏神が熱がって逃げていくが、代わりに暖かさを喜んで福の神がやって来るとされる。