In occupations such as employees in restaurants, department stores, hotels, Japanese-style inns, cabin attendants, race queens, and campaign girls, women are often required to wear atsugesho appropriate to the formality and atmosphere of their job.
飲食店、デパート、ホテル、旅館の従業員、客室乗務員、レースクイーン、キャンペーンガール、等の職業も格式や雰囲気等に合わせた厚化粧になる場合が多い。