The name, Shin Ainomachi-dori Street was given because the residents living in an area along and in the north of Marutamacih-dori Street along Ainomachi-dori Street moved to the current site which was in the east of Kamo-gawa River (and which was a newly developed area) due to the Imperial Palace's expansion in Kyoto.
京都御所の拡張により間之町通の丸太町通以北の住民が（当時新開地であった）鴨川の東の現在地に移住したためにこの名が付いた。