The manners and morals of these inn towns came to be connected with matoba areas (gambling for gifts) run by matoya, and yaba (shooting galleries) were established in inn towns and hot spring districts.
この宿場町の風俗習慣と的屋（まとや）の営業する的場（景品交換式遊技場）が結びついて、宿場町や温泉街に矢場（射的場）が設けられた。