The custom reflects people's wish for prosperous trade and state of perfect health; ehomaki contains seven kinds of ingredients, such as gourd strip, cucumber, shiitake mushroom, rolled omelet made with soup stock, eel, and denbu (mashed and seasoned fish, flesh of whitefish and shrimp that has been boiled, shredded, parched, seasoned, and colored red) inside, to be associated with the Seven Deities of Good Luck.
商売繁盛や無病息災を願ってのもので、七福神に因み、かんぴょう、キュウリ、シイタケ、だし巻、うなぎ、でんぶ等七種類の具を入れて食べる。