Because the yukata is comparatively inexpensive among the various kinds of Japanese clothing, kabuki players used to present to their patrons specially ordered rolls of dyed cloth for yukata, although in recent years that custom has become less frequently employed.
和服のなかでは比較的安価であることから、別誂えの反物を染めて歌舞伎役者などが贔屓への配りものとすることも多かったが、最近ではこうした風習も徐々に少なくなりつつある。