Finding it impossible to convert to the Tendaishu sect, Masatomo became a common citizen; he changed his name to 'Kakyu FUJIYA', and opened a shop of medicines and books called 'Fujiya' in Kyoto.
今さら天台宗に宗旨改えはできないと考えた政友は、寛永年間に「富士屋嘉休」と名を変え、京都で薬舗・書林の店「富士屋」を開業し一市井人に転身した。