Also recently some electronics retail stores start to sell goods which are even valuable as Fukubukuro named like 'Otoshidama Bukuro (New Year's gift)' from New Year's Eve.
なお、近年は一部の家電量販店において、「お年玉袋」等の名称で、実質的に福袋と同内容の商品を大晦日から販売を開始する例も見られる。