The bright colors of yukata and pattering sounds of geta are most liked, as they produce a gorgeous atmosphere of festivals and hot springs, under which acknowledgment people are increasing their involvement in their towns' development plans on the premise of wearing yukata and geta.
浴衣は色鮮やかで、下駄も音が好まれるため、祭り、温泉とも華やかな雰囲気になるとして、浴衣・下駄着用前提の取り組みは増えつつある。