In 1117, he received the manifestation of Amida-Buddha and created Yuzu Nenbutsu based on the thought that Nenbutsu recited by oneself and others can be united with each other or 'Nenbutsu recited by a person can be nenbutsu for everybody,' and thereafter he advocated rebirth in Jodo (pure land) by means of Shomyo Nenbutsu (Invocation of the Buddha's Name) and made propagation at various places while carrying a meicho (name list) that was to be used for recording the names of people who made a connection with Buddha.
1117年（永久(元号)5年）阿弥陀仏の示現を受け、「1人の念仏が万人の念仏に通じる」という自他の念仏が相即融合しあうという立場から融通念仏を創始し、称名念仏で浄土に生まれると説き、結縁した人々の名を記入する名帳を携えて各地で勧進を行った。