However, the consumption style of people changed again during this period, when people could get liquors at any remote village in the heart of a mountain and buy canned beer or one cup sake from vending machines in towns after the high-growth period.
しかし、いまや高度成長を経てどんな山奥の僻村でも酒類が入手でき、都市部ではどこでも自動販売機で缶ビールやワンカップが買えるようになったこの時代、消費の形態にも次なる変化が起こっていた。