During the Edo period the family members held the ranks of daimyo (Japanese territorial lords) or hatamoto (samurai in the direct service of Tokugawa family), and produced prominent characters such as Nobutsuna MATSUDAIRA, a roju (elder) whose nickname meant "The Wisdom of Izu."
江戸時代は大名や旗本であり、知恵伊豆と称される老中松平信綱などを輩出した。