The TV spots broadcasted during the Koyo Paradise period were unique and publicly well-known, by introducing and advertising its "Jungle Bath" and the "Hotel Orient Express," and especially the next TV spot, played by several adult actors saying, "A naked paradise! The Koyo Paradise!" made a big impact on the TV audience of the Kansai and the Chubu regions (The TV spot of the adjacent facility, the "Hotel Koyo," became also legendary as an advertisement, and it is still talked about today for its quality.)
紅葉パラダイス時代のCMは「ジャングル風呂」や「ホテル・オリエント急行」の紹介の後に「は～だか天国！紅葉パラダイス！」と言いながら数人の大人がポーズをとるユニークなものであり、関西・中部地区を中心にお馴染みであった（なお、隣接施設「ホテル紅葉」のCMは、今も語り草となっている。