Department stores use Yukata as one of the sales boost for summer season by providing a section for swim suits that is a garment for exposing the body and another section for Yukata that is a garment for covering the body.
デパートなどは開放的な水着ファッションと、隠して魅せる浴衣という二本柱で夏の商戦を仕掛けている。