This word became famous after Junichiro KOIZUMI (the former prime minister) quoted it in his policy speech before the Diet after he formed his first government, and it even became a buzzword for 2001.
小泉純一郎（内閣総理大臣）が第一次内閣を組閣した後の国会での所信表明演説で引用されて有名になり、2001年の流行語になった。