Neo Yatai products: The main item is the bento (lunch box), followed by assorted ethic foods; these mobile stalls share a cleaner environment and contemporary atmosphere; so, these mobile stalls generate more female traffic to their sites.
商品は弁当中心でエスニック系のものが多く、清潔感と洒落た雰囲気で、女性客も気軽に買える内容となっている。