The town had a wealth of nature such as the Oe-yama mountain range and the Yura-gawa River, and tried to uniquely promote itself as the 'Oni no Sato' (Village of an Ogre) based on the legend of Shuten-doji (an ogre) in the Oe-yama mountain range.
大江山、由良川などの豊かな自然に恵まれ、また大江山の酒呑童子伝説を生かして「鬼の里」をアピールするユニークな町づくりを行っていた。