When the Tokaido Shinkansen line started its operation in 1964, Kintetsu took the strategies of nurturing its limited express network as a route for cultivating the Shinkansen line and of luring passengers arriving at Osaka, Kyoto or Nagoya on the Shinkansen line to the sight-seeing spots along its railway lines.
1964年の東海道新幹線開業で、近鉄は自社特急網を新幹線の培養ルートとして育成し、新幹線で大阪・京都・名古屋に到達した旅客を自社沿線の観光地へ誘致する戦略を採った。