In around the Taisho period, Western culture gradually penetrated mainly in cities against the backdrop of the increasing advancement rate, and a consumer-driven culture typified by department stores, and popular culture were established.
大正時代頃には進学率の上昇などを背景に、都市を中心に洋風の文化が次第に浸透し、デパートに代表される消費文化、大衆文化が成立した。