It seems that later, the custom of ehomaki was conducted among merchants in Senba, Osaka in the early part of Showa period; the publicity leaflet of 'marukaburi zushi' ("marukaburi" means 'biting into the whole piece' without cutting it) for Setsubun was created.
以後恵方巻の習慣は、昭和初期の大阪では船場の商人の間で行なわれていたようで節分の「丸かぶり（切り分けずに「丸ごとかじりつく」の意）ずし」の広告チラシも作成された。