Sake produced in Kyoto included those which would today be considered as falling under mislabeling or misleading representation of products, such as "shoka gozenshu (sake for the feudal lord for families)", "御前酒" (which can be read as "gozenshu" but uses a different Chinese character for "zen" from the actual gozenshu), and "goyoshu (sake especially made for someone in high rank)", as many sake breweries increasingly tried to take advantage of the fame of "Kenbishi" by placing confusing names that are similar to the gozenshu for the shogun family, on their sake barrels.
京で造られた酒の中には、「諸家御膳酒」「御前酒」「御用酒」などと、今でいう商品の偽装表示不当表示にあたるような、将軍家御膳酒とまぎらわしい銘を樽に焼印することによって、『剣菱』に便乗しようという造り酒屋が多く現れた。