As of 2008, main consumers of canned coffee were considered to be males from their thirties to forties and heavy consumers were defined as 'Persons who drink about three cans a day.'
2008年時点において、缶コーヒーのメインユーザーは30-40代の男性となっており、ヘビーユーザーの定義は「一日3本程度飲む人」となっている。