As they worshipped 'Shinno no kami' (Shennong God) which was originally introduced as the god of business from Chinese Civilization to be a Shinto deity, and often used own code words, tekiya are called Shinno within certain circles.
職業神として元々は中華文明圏より伝わり、神道の神となった「神農の神」を祀り、独特の隠語を用いる者が多いため、狭い世界では神農（しんのう）とも呼ばれる。