In addition to the fact that there were adverse sentiments against sado that advanced its formalization at the time, as sencha itself was one of the newest Chinese cultures then, so-called "sencha shumi" (sencha preference) rapidly prevailed among men of literature in style when they did not care much about the form and rules of behavior and exchanged conversation of rectitude over a cup of sencha.
この頃既に茶道の世界において形式化が進みつつあったことへの反発に加え、煎茶自体が当時最新の中国文化であったことなどから、形式にとらわれずに煎茶を飲みながら清談を交わすいわゆる「煎茶趣味」が文人の間で急速に広まった。