Reasons why the resistance to raw fish and dried laver was removed and sushi grew to the extent of being called a boom were that an image that sushi was low in fat and a healthy food took root, and the style of ordering sushi to a sushi chef face-to-face over the counter interested them.
生の魚や海苔にあった抵抗感を覆してブームといわれるまでになったのは、寿司は低脂肪で健康的な食べ物というイメージが定着したことの他、カウンターをはさんで職人と対面して注文するという形式のおもしろさがあげられる。