The beauty of the chrysanthemum purple tempted the court nobles to dye their attire the same color, thereby keeping its life, so I wonder whoever said it was ephemeral (a poem by FUJIWARA no Noritada and selected in "Goshui Wakashu" [Later Collection of Gleanings of Japanese Poetry])
紫にやしほ染めたる菊の花うつろふ花と誰かいひけん（藤原義忠「後拾遺和歌集」）