In many matsuri, although there are exceptions due to a difference of tradition, shrine parishioners often participate in the rites and festivals by putting on an artful and beautiful costume, and makeup or heavy makeup, as chigo (beautifully dressed children parading at festivals), miko (a shrine maiden), performers of tekomai (float leading dance), dancers, performers of festival music, participants in the parade and so on.
また、伝統などの違いにより例外もあるが、多くの祭りにおいては工夫を凝らした美しい衣装や化粧、厚化粧を施して稚児、巫女、手古舞、踊り子、祭囃子、行列等により氏子が祭礼に参加することも多い。