After getting discharged from the military service, the adult males, mainly the younger ones, they brought back the fundoshi and made it popularized throughout Japan, as its maedare (front apron) concealed the private parts, it felt light and refreshing in use, it was easy to put on and take off, and it was economical becausethe length of cloth it needed was shorter than the one for the previous style of loincloth.
兵役除隊後、前垂れが陰部を隠し、軽くて清々しいとの使用感や、着脱が容易で布の使用が少ない経済性もあり、若者を中心に全国に普及した。