As for the taste of merchant families, there are highly decorative patterns of the Rinpa School such as Korin-komatsu (Korin small pines), kagehinata-giku (shadows of chrysanthemums in the sum) and shidarezakura (weeping cherry blossoms on sprays) were favored as well as such modest patterns as mamegiri (small paulownia) and koume (small plum blossoms).
町屋好みは、豆桐や小梅のようにつつましさを持ちながらも、光琳小松、影日向菊、枝垂れ桜のような琳派の装飾性の高い紋様を好んだ。