There are many people, particularly among the so-called conservatives, who think that the name of 'Heisei Tenno' (the Emperor Heisei) is not used on television or in the newspaper because it arises from the idea that 'it is irreverent to use "Heisei Tenno" (the Emperor Heisei) which should be a posthumous title of the present Emperor during his lifetime' as described above.
テレビや新聞で「平成天皇」という呼称が用いられないのは、前述したように「追号になるはずの“平成天皇”を存命中に用いるのは不敬」という考えに起因するからだと考える人が、いわゆる保守派を中心にして多い。