The Kanasago area (formerly Kanasago-machi) of Hitachiota City is the birthplace of 'Hitachiaki buckwheat,' the recommended variety of Ibaraki Prefecture and the old name for the town has been Revived as the brand name for locally grown buckwheat (Registered Trademark 4873108).
常陸太田市金砂郷地区（旧金砂郷町）は茨城県の奨励品種「常陸秋そば」の発祥地であり、その旧町名をそばのブランド名として復活させた（商標登録第4873108）。