However, through the jizake (local sake) boom which occurred in the mid-1970s, consumers who looked for seishu of higher quality gradually increased, which caused the increased production of honjozoshu (a sake brewed with rice of polishing ratio not exceeding 70 % as main material and distilled alcohol of as auxiliary material not exceeding 10 % of rice by weight) with less added alcohol and no added sugar and of junmaishu which was the original Japanese sake.
しかし、1970年代半ばにおこった地酒ブームなどを通じて、次第に清酒へ高い品質を求める消費者が増え始めたため、アルコール添加量が少なく糖類などを添加していない本醸造酒や、元来の日本酒である純米酒などの生産が増え始めた。