On the other side, missionaries emerged who did not like the secularism of temples and shrines, did not belong to a particular temple or shrine and were called 'hijiri' (a saint) or 'shonin' (a high priest), and they brought the teachings of Jodo (Pure Land) sect to people from the capital, Kyoto through local regions.
その反面では、こうした寺社の世俗化をきらって特定の寺院に属さない「聖」や「上人」とよばれる民間布教者があらわれ、とくに浄土教の教えを京都の都はもとより地方へも広めていった時期である。