Genji was stirred by this and ended up agreeing to the marriage, for one because he could obtain the brand of an Imperial Princess and also because the princess was the niece of Fujitsubo just like Lady Murasaki (Murasaki no yukari, literally "having 'a link to the color purple'").
源氏も内親王というブランドを手に入れること、また紫の上と同じく藤壺の姪（紫のゆかり）であることに心を動かされ結婚を承諾してしまった。