Nishiki-e-shinbun was welcomed due to 'the novelty of its ideas and style, and its character featuring mainly gossip' and was very popular among the general public who had been away from newspapers.
錦絵新聞は「発想・スタイルの目新しさとゴシップ主体の性格」が受け、それまで新聞に縁のなかった一般大衆に大人気となった。