On Jizo Matsuri, people in towns where there are Jizo statues wash them to purify especially on this day, and put new aprons on them, or put makeup on the faces to decorate, and worship by giving some food or gather around the Jizo and put lanterns around them.
地蔵祭では、地蔵のある町内の人々はこの日にかけて地蔵の像を洗い清めて新しい前垂れを着せ、化粧をするなどして飾り付けて、地蔵の前に集って灯籠を立てたり供物をしたりして祀る。