In the early 1970's, fashion magazines aimed at women, such as anan and non-no were founded, and shops were introduced by such magazines and the ratio of female customers exceeded half; this trend has continued up to the present.
1970年代初頭には女性向ファッション雑誌のアンアンやnon-noが創刊され、その中で店舗が紹介されて女性客の比率が半分を超えるようになり、この傾向は現在まで続く。