Because the yukata is easier to wear than other kimono clothing, in addition to being inexpensive, it enjoys high popularity among foreigners as an ethnic costume and a reasonable souvenir or an article for mail order.
着付けも普通の和服に比べて比較的安易で、かつ安価であることから、民族衣装として、手頃なお土産物や通販などで外国人にも人気がある。