Noritoshi was 'more handsome than any other man under the sun,' reminding everyone of Hikaru Genji in "Genji Monogatari" (The Tale of Genji), and so highly-reputed for his beauty that his hair style and his way of knotting obi (a sash for traditional Japanese garment) were called 'Inokuma style' and became a major trend in Kyoto, but he was also notorious for messing around with women and it is said that he was also called 'the most immoral man of court nobles.'
教利は『源氏物語』の光源氏を想起させる「天下無双」の美男子で、その髪型や帯の結び方が「猪熊様（いのくまよう）」と称されて京都の流行になるほど評判であったが、かねてから女癖の悪さにも定評があり、「公家衆乱行随一」と称されていたとされる。