Mizuame came with the kamishibai (picture-story show) that had been popular until the 1970s, and children played with mizuame by stirring it with throwaway chopsticks and ate it as a snack.
昭和40年代頃まで盛んに行われていた紙芝居には水飴が付き物で、子供たちが水飴を割り箸で攪拌して遊びながら、おやつとして食べていた。