In the latter part of the Meiji period, since sake came to be distributed in 1.8 liter bottles, the way of consuming sake of the Japanese changed from a style in which they drank sake as a treat heavily only a few special days in a year to one in which they drank their favorite sake for dinner or individually almost every normal day and got drunk to some extent (namayoi) (see the section of 'The change of distribution and consumption forms').
かつて明治時代後期には、酒が一升瓶で流通するようになったために、日本人の酒の消費の仕方が、年に数回だけハレの日に振る舞い酒をとことん泥酔するまで飲む様式から、ほとんど毎日ケの日に自分の好みの酒を晩酌や独酌としてほどほどに酔う（なま酔い）様式へ変化した（参照：「流通と消費の形態変化」）。