Some breweries start a new style of small-sized and elite-mindedness brewery called hitori-gura (which literally means "one-person brewery"), in which one person is responsible for all processes such as brewing, management, and sales activities.
なかには一人蔵（ひとりぐら）といって生産･経営・営業などすべて独りで行なう小規模精鋭主義の酒蔵も生まれている。