It is one of the approaches of propagation by Buddhism (especially Nichiren-related religious schools), and is a word as opposed to shoju (a method of expounding Buddhism in which one gradually leads another to the correct teaching according to that person's capacity and without refuting his or her attachment to mistaken views).
仏教（特に日蓮系の宗派）における布教姿勢の一つで、摂受（しょうじゅ）に対する語。