When Kobelamptei, a member of the Daiei Group, announced that it was opening the first outlet in Ebisu (Shibuya Ward) in 1993, Yoshinoya Co., Ltd. of the Saison Group immediately took actions to open its Ebisu Ekimae shop two door away from the first outlet of Kobelamptei.
1993年当時、ダイエーグループの神戸らんぷ亭が恵比寿(渋谷区)に一号店の出店を発表した際、セゾングループの吉野家が即対応し、2軒隣に吉野家恵比寿駅前店を開店した。