Several traditional Japanese confectionary stores claim to be the inventor of Ichigo-daifuku, including ones in Sumiyoshi-cho, Shinjuku-ku, Tokyo; Maebashi City, Gunma Prefecture; Tsu City, Mie Prefecture; Iga City, Mie Prefecture; Otsu City, Shiga Prefecture; and Kurashiki City, Okayama Prefecture.
発祥は諸説あり、東京都新宿区住吉町(新宿区)、群馬県前橋市、三重県津市、三重県伊賀市、滋賀県大津市、岡山県倉敷市の和菓子屋がある。