It mostly comes in suave texture and sweet flavor, which often consumed by women in place of cocktails in accordance with the concept of the initial product development; however, it has a bad reputation with the traditional sake drinkers, mainly male drinkers, complaining 'It's missing something.' or 'It lacks flavor.'
ソフトな口あたりで甘口のものが多く、当初の商品開発のコンセプト通り女性にカクテル代わりに飲まれることが多いが、通常の日本酒を愛飲してきた、主に男性の酒呑みからは「物足りない」「旨みがのっていない」などと評判はよくない。