it is said that Yuzen-zome was welcomed by town people, who were then banned from using luxurious cloths and gold/silver leaf by Shashi kinshirei (Ordinance for prohibiting luxury), as a thing that satisfies their desire for charming clothing.
友禅染は折からの奢侈禁止令によって豪華な織物や金銀の摺箔が使えなくなった町人達の美服への欲求を満たすものとして歓迎されたという。