The name became a registered trademark in 1955 but it was not 'Shabu-shabu' but 'Niku no Shabu-shabu' (lit. Meat shabu-shabu) that was registered by Suehiro, and it said that this decision was reversed by the company president in order to allow the name to be used by any restaurant.
1955年（昭和30年）に商標登録されているが、スエヒロが商標登録したのは「しゃぶしゃぶ」ではなく、「肉のしゃぶしゃぶ」で、「しゃぶしゃぶ」という言葉を、どの店でも使えるようにとの当時の社長の配慮だという。