Each hiragana phonetic syllable has a function: the first and second 'he' (へ) hiragana phonetic syllables form both eyebrows, the two 'no' (の) hiragana phonetic syllables are used for the eyes, the 'mo' (も) syllable forms the nose and the third 'he' (へ) syllable is used for the mouth, while the 'ji' (じ) syllable forms the outline of the face.
最初と2番目の「へ」が両の眉を、2つの「の」が両目を、「も」が鼻を、3番目の「へ」が口を、「じ」が顔の輪郭をそれぞれ表している。