Along with a widespread rumor that 'ofuda' (talismans) would falls down from heaven, which was believed a preamble of auspicious events, people in a clown like outfit went out and walked around their neighborhood in group with enthusiasm by repeatedly shouting 'eejanaika' (literally means 'it's good,' as an utterance added to complete the rhythm of a song).
天から御札（神符）が降ってくる、これは慶事の前触れだ、という話が広まるとともに、民衆が仮装するなどして囃子言葉の「ええじゃないか」等を連呼しながら集団で町々を巡って熱狂的に踊った。