From around the 10th century, god with specific virtues and attributes such as the god of fire, the god of water and the god of trees, were added to the existing figures of Ujigami (a guardian god or spirit of a particular place) and Jinushigami (god of an area of land).
10世紀ごろから、それまでの氏神・地主神としての性格だけでなく、火の神・水の神・木の神などの具体的な神徳・機能が附加されるようになった。