While Ecchu fundoshi are only sold at some of the department stores or the kimono shops, in recent years the advent of the Internet has brought about appearance of the companies that are devoted to manufacturing and selling fundoshi using Internet mail order and made it easy to buy them, and so the generation who had known only briefs and trunks seem to be turning into a new buyer group as a result of beginning to regard "fundoshi" as a new undergarment.
一部の百貨店や呉服店で販売されているに過ぎないが、近年ではインターネットの出現でインターネット通販を用いた褌製造販売専門業者などが生まれ、容易に購入できるようになり、ブリーフやトランクスしか知らない世代が「褌」を新鮮な下着として認識し始めたことで、新たな購買層となっているようだ。