This trend was established in the whole society among Shugo daimyo, lords of the manor, leaders of the soson (a community consisting of peasants' self-governing associations), prominent merchants such as the doso (pawnbrokers and moneylenders), and even commoners.
この風潮は守護大名から荘園領主、惣村指導者、土倉などの有力商人、果ては一般民衆まで社会全体に定着した。