People usually drank local sake freely in the situations like festivals from yontodaru (a barrel of about 72 liters), or comparatively rich people went to sake shops with their own sake bottles and bought sake by masu (measure) from a sake cask wrapped in a rush mat.
祭礼などの場に地元の酒が四斗樽で運ばれて皆で自由に飲むか、比較的に裕福な階層が自前の徳利などを携えて酒屋へ行き、酒屋は店頭に並べた菰（こも）かぶりの酒樽から枡で量り売りをするのが通例であった。