Particularly, it is believed that the information on various areas all around Japan, which was brought by people making a pilgrimage to Ise (Shrine) because they went to Ise Shrine via Tsu City and Matsuzaka City, helped the Ise shonin develop.
特に伊勢参りに向かう人々が津市や松阪市を経由していく事から、彼から諸国の情報を手に入れられた事が伊勢商人の発展につながっていると見られている。