He was a devout believer in the Shin sect, and always said that 'business is Kusatsu's work' ('Kusatsu' was the parody of 'Bosatsu' [Bodhisattva]; he meant that business was not an original work Bodhisattva had to engage); and he believed that the key to the prosperity was in development of people's talents and sharing the profits.
真宗の信仰に厚く、「商売は苦薩の業」と説き、多数の人材を育て、産を分かつことを商売繁盛の本道としていた。