Due to the high density of competitors in area with a high concentration of customers and a "conservative tendency" (which can be rephrased as a "patronizing tendency" strongly seen not only in regular customers but also in floating customers), they are forced to either highlight their uniqueness or be competitive in terms of pricing.
顧客集中地の競合店密度の高さや保守傾向（固定客だけでなく流動客にも根強く見受けられる贔屓性向とも言い替えられる）から、相当な個性を全面に出すか、逆に価格面で勝負を挑まざるをえないことになる。