Promoted by the cultural independencies of various provinces in the rivalry of powerful leaders of the Sengoku period (period of warring states), many new local brands were produced in various places, integrated with the food culture of common people in each places, and they became diversified in the points of taste, quality, amount of production, and so on.
戦国時代(日本)の群雄割拠が諸国に文化的な独自性を持たせたことも追い風となって、それぞれの土地の一般庶民の食文化との相互補完をベースとしながら、各地に数々の新しいローカルブランドが誕生し、味、酒質、製造量などの点において多様化が進んでいった。