In Monzaemon CHIKAMATSU's a love suicide story ' Shinju Kasane Izutsu' there were shops that also sold services of a sexual nature and were called 'irojaya' (literally, 'colored tea houses').
近松門左衛門の心中物『心中重井筒』などに出てくるような性風俗を売り物にする店は、当時「色茶屋」と呼ばれている。