According to a survey, 96% of visitors buy confectioneries as memento of their trip to Kyoto and of the 96%, the sales of yatsuhashi make up for 45.6% (24.5% for nama-yatsuhashi and 21.1% for yatsuhashi) whereby it can be said that yatsuhashi is a representative souvenir item of Kyoto.
統計調査によると京都観光のみやげとして菓子類を購入をする人は96%にのぼるが、そのうち八ツ橋の売上は全体の45.6%（生八ツ橋24.5%、八ツ橋21.1%）を占め、京都を代表するみやげ物と言える。