Though consumers who knows much about sake often say, this retail price is almost twice as high as its substantial price, the retail price is determined based on the realized price and expenses for advertisements and other items are necessary and, therefore, when the consumers select a product based on its realized price, this selection must be respected.
酒に詳しい消費者はよく、これでは実質価格の約2倍近い小売価格などというが、小売価格は実勢価格に基づいて決まってくるものであり、宣伝その他にも経費はかかるわけであり、消費者選択がその実勢価格で商品を選んでいればその選択を尊重すべきである。