Before the World War II, iroeri (colored haneri) or shishueri (haneri with embroidery) were popular as women's haneri; however, shiroeri (white haneri) became popular after the Regulation of the Production and Sale of Luxury Items issued in 1940.
女性向けのものとしては、戦前は、色衿や刺繍衿が中心であったが、昭和15年に出た、奢侈品等製造販売制限規則をきっかけに白衿が流行した。