In the Kinki and Shikoku regions, also the Chukyo area, and so on, 'Ebisu-ko' (a festival honoring Ebisu [the God of Wealth] held for the purpose of praying for good harvests, a good catch of fish, and business success), as seen in Atsuta-jingu Shrine in Nagoya City, is historically the mainstream.
近畿地方及び四国地方並びに中京圏などでは、名古屋市の熱田神宮にも見られるとおり歴史的に「えびす講」が主流だ。