In the faith that deities reside in a human activity, for example, rice production was a divine service in folk religion for rice cultivation in the agriculture and fishery, and, not only in the primary industry tightly connected to the nature but also in the secondary industry, it was believed that deities reside in construction, civil engineering, mining, industries of blacksmith and tatara (ancient iron-making in Japan), and food processing industry such as brewing.
人の営み「勤しみ（いそしみ）」にも神が宿ると考え農業・林業・漁業などにおいて、例えば稲作信仰の米作りは神事であり、これらの自然と密着した一次産業だけでなく、二次産業においても建築・土木・鉱業や鍛冶・たたら（日本の古式製鉄）の工業や醸造・酒造といった食品加工業にも神が宿ると考えた。