On the other hand, until the 1970s (in the Kanto region) many retail stores used to be closed until around the end of matsu no uchi (January 5th to 7th), while the day in the new year on which retail stores started their operation became earlier due to the change of the people's lifestyles such as the appearance of convenience stores which operate 24 hours a day and, therefore, in and after the 1990s, many stores started their operation on the next day, January 2nd on a fewer-hours basis.
一方、小売業では、1970年代頃までは松の内（関東）の頃（1月5～7日）まで休業していた店が多かったが、24時間営業のコンビニエンスストアの登場などの生活様式の変化により、開店日は早くなり、1990年代以降は元日のみ休業し、翌1月2日から短時間体制での営業を始める店が多い。