Since many new adults wear expensive clothes (especially kimono called furisode - a long sleeved type of kimono for women) to participate in the Seijin-shiki ceremony, it is considered to be the best time to make a profit for the industry of Japanese traditional kimono.
成人式では単価の高い着物（特に女性の振袖といわれる呉服）を着用する新成人が多いため、和服業界にとって最大の稼ぎ時と見られている。