In the 1960s, Naoshi GOTO who had worked as an apprentice at the restaurant 'London' opened an eating house 'Naochan' where he developed a new menu from what originally served within the kitchen for cooks.
昭和30年代（1960年代）、「ロンドン」での修行を経て大衆食堂お食事の店「直ちゃん」を開いた後藤直(なおし)が、慣れ親しんだまかない料理を商品として開発。