In addition, since it was difficult to lower prices of domestic beer, the number of shops that began dealing with inexpensive imported beer increased rapidly, and this fueled a sense of crisis among leading breweries.
また、国産ビールの値下げが難しいため、海外の安い輸入ビールを取り扱う店が急増し、大手ビール企業は危機感を募らせていた。