He is known for publishing "kibyoshi" (illustrated books of popular fiction whose covers are yellow) and "sharebon" (gay-quarter novelettes) by Kisanji HOSEIDO, Kyoden SANTO and so on, and "ukiyoe" (Japanese woodblock prints) by Utamaro KITAGAWA and Sharaku TOSHUSAI.
朋誠堂喜三二、山東京伝らの黄表紙・洒落本、喜多川歌麿や東洲斎写楽の浮世絵などの出版で知られる。