He built the so-called 'Kiku-Kichi Jidai' (the age of Kikugoro and Kichiemon) and 'Nicho-machi Jidai' (the age of Nicho-machi [the town the theater was located) against the Teikoku-gekijo Theater and the Kabuki-za Theater.
帝国劇場や歌舞伎座を向こうに回し、いわゆる「菊吉時代」「二長町時代」を築いた。