Pilgrims would sightsee along the way, pray for all other members in Ise, and buy talismans, seeds of new varieties of crops, specialties and the latest products (light, compact, and strong products were commonly purchased) found in the neighboring areas of Ise as well as along the way, such as textile fabrics of Matsuzaka City and Kyoto, as souvenirs.
参拝者は道中観光しつつ、伊勢では代参者として皆の事を祈り、土産として神札や新品種の農作物の種子、松阪市や京都の織物などの伊勢近隣や道中の名産品や最新の物産（軽くてかさばらず、壊れないものがよく買われた）を購入する。