Reiko Tsuchiya positioned the nishiki-e-shinbun saying 'nishiki-e-shinbun was a news medium lining up next to the small-scale newspapers which were directed to non-intellectual people as their readers'.
土屋礼子は「非知識人層を読者対象とした小新聞に連なるニュース媒体であった」と位置づける。