Momonosuke ICHIKAWA, a popular star at the time, showed consciously his own fundoshi loincloth, for which his female admirers were much pleased and called him "Fundoshi Momo-chan."
当時の人気スター、市川百之助による意識的にふんどしを見せるサービスに女性ファンは大喜びし、「フンドシももちゃん」と呼ばれた。