The aim is that the nation or government formulates the basic policy, has talks with the people involved in the area, works with relevant companies (including tourism operators) on the things necessary for preparation of the plan for the development of sightseeing area by the local government such as the municipalities or prefectures and the implementation of its development project, and promotes the development of that area.
国または政府によって基本方針を策定し、その地域の関係者との協議を行い地方自治体である市町村や都道府県による観光圏の整備計画の作成とそれらの整備事業の実施に必要な事を関係する観光などの事業者とともに行い、その圏の発展を促すことを目指すもの。