In TV commercials, good-looking male employees of an advertisement agency or some consumers selected from applicants among ordinary people played roles eating chazuke with the emphasized sounds like 'hu-hu, jul-jul, haf-haf, mosha-mosha,' and the commercials were also aired on the radio.
美男の広告代理店社員や公募された一般の消費者等による「フーフー、ジュルジュル、ハフハフ、モシャモシャ」と音を強調したシリーズをテレビ放送放映、ラジオ放送でも音のみの広告を展開した。