where did the idea of walmart come from
At some point Sam Walton made the decision to achieve higher sales volumes by keeping sales prices lower than his competitors by reducing his profit margin . Inspired by the successes of other discount department store chains , Walton opened the second store in Harrison , Arkansas that year . Responsible for the purchase and maintenance of signage , Walton 's assistant , Bob Bogle , came up with the name `` Wal - Mart '' for the new chain