South Africans search for their musical hero and find a truly humble man
Searching For Sugar Man is about some record/music nerds that became obsessed with finding an obscure 1970s artist named Rodriguez. He released two albums which became a big hit in South Africa. No one knew his background but there was a story that he committed suicide during a concert. That led a few South African music enthusiasts to research his life and eventually led to the movie. They found far more than they were looking for.<br /><br />Half of the movie is about the South Africans and plays out like a detective story. While Rodriguez never sold anything in America he became a huge hit amongst white Afrikaans youth. They even claimed that his lyrics about rebellion and the establishment helped motivate them to protest against Apartheid. It really shows how powerful music can be. Later some of his fans decided they wanted to find out what happened to Rodriguez especially because they heard stories that he killed himself. That’s the mystery part of the film as they go through various record executives, producers, etc. to try to find him.<br /><br />It turns out that Rodriguez was from Detroit where he still lives to this day. The second half of the film is about him. He turns out to be a truly humble man who has done working class jobs his entire life. He was involved in different social movements and even ran for city council in Detroit. He never knew about his fame in South Africa until the guys behind the movie found him. That led him to travel to that country to the adoration of his fans. Showing his true character he gave away most of the money he earned performing in South Africa to his daughters.<br /><br />Really this is the reason to watch this film. Yes, there’s a lot of record nerdery but seeing Rodriguez in person and hearing him is really special.
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 {"Content advisory": ["Violence", "alcohol use", "foul language", "sexual content"], "Audio languages": ["English"], "Subtitles": ["English [CC]"], "Directors": ["Malik Bendjelloul"], "Producers": ["Malik Bendjelloul"], "Starring": ["Stephen 'Sugar' Segerman", "Dennis Coffey", "Rodriguez"], "Studio": ["Sony Pictures Classics"]}

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