Buenos Aires' inhabitants have been historically characterized as "fashion-conscious". National designers display their collections annually at the Buenos Aires Fashion Week (BAFWEEK) and related events. Inevitably being a season behind, it fails to receive much international attention. Nevertheless, the city remains an important regional fashion capital. According to Global Language Monitor,  the city is the 20th leading fashion capital in the world, ranking second in Latin America after Rio de Janeiro. In 2005, Buenos Aires was appointed as the first UNESCO City of Design, and received this title once again in 2007. Since 2015, the Buenos Aires International Fashion Film Festival Buenos Aires (BAIFFF) takes place, sponsored by the city and Mercedes-Benz. The government of the city also organizes La Ciudad de Moda ("The City of Fashion"), an annual event that serves as a platform for emerging creators and attempts to boost the sector by providing management tools.