Since the success of the film ''Shiri'' in 1999, the Korean film industry has begun to gain recognition internationally. Domestic film has a dominant share of the market, partly because of the existence of screen quotas requiring cinemas to show Korean films at least 73 days a year. 2019's ''Parasite'', directed by Bong Joon-ho, became the highest-grossing film in South Korea as well as the first non-English language film to win Best Picture at the United States-based Academy Awards that year amongst numerous other accolades.