In mid-2012, Mogadishu concurrently held its first ever Technology, Entertainment, Design (TEDx) conference. The event was organized by the FirstSomali Bank to showcase improvements in business, development and security to potential Somali and international investors. A second consecutive TEDx entrepreneurial conference was held the following year in the capital, highlighting new enterprises and commercial opportunities, including the establishment of the city's first dry cleaning business in several years.