Several fashion brands and designers are based in Amsterdam. Fashion designers include Iris van Herpen, Mart Visser, Viktor & Rolf, Marlies Dekkers and Frans Molenaar. Fashion models like Yfke Sturm, Doutzen Kroes and Kim Noorda started their careers in Amsterdam. Amsterdam has its garment centre in the World Fashion Center. Fashion photographers Inez van Lamsweerde and Vinoodh Matadin were born in Amsterdam.