The industrialization and urbanization of South Korea have brought many changes to the way modern Koreans live. Changing economics and lifestyles have led to a concentration of population in major cities, especially the capital Seoul, with multi-generational households separating into nuclear family living arrangements. A 2014 Euromonitor study found that South Koreans drink the most alcohol on a weekly basis compared to the rest of the world. South Koreans drink 13.7 shots of liquor per week on average and, of the 44 other countries analyzed, Russia, the Philippines, and Thailand follow.