More recently, Nairobi has become the centre of the Kenyan hip hop scene, with Kalamashaka, Gidi Gidi Majimaji being the pioneers of urban music in Kenya. The genre has become very popular amongst local youth, and domestic musicians have become some of the most popular in the region. Successful artists based in Nairobi include Jua Cali, Nonini, Camp Mulla, Juliani, Eric Wainaina, Suzanna Owinyo and Nameless. Popular record labels include Ogopa DJs, Grand Pa Records, Main Switch, Red Black and Green Republik, Calif Records and Bornblack Music Group.