The tourism sector has grown rapidly, from 80,000 international visitors in 1990, to 1.876 million in 2010, when tourism had been expected to rise to US$1.5857 billion by 2020. In 2010, one in every 11 jobs was in the tourism sector. Export earnings from international visitors and tourism goods are expected to generate 16% of total exports or US$270.3 million in 2010, growing in nominal terms to US$484.2 million (12.5% of the total) in 2020. The European Council on Trade and Tourism awarded the country the "World Best Tourist Destination" designation for 2013 for architecture and history.