In 2009, it was estimated that individuals viewed a mean of 3.75 hours of television per day and 2.81 hours of radio. In that year the main BBC public service broadcasting channels accounted for an estimated 28.4 per cent of all television viewing; the three main independent channels accounted for 29.5 per cent and the increasingly important other satellite and digital channels for the remaining 42.1 per cent. Sales of newspapers have fallen since the 1970s and in 2010 41 per cent of people reported reading a daily national newspaper. In 2010, 82.5 per cent of the UK population were Internet users, the highest proportion amongst the 20 countries with the largest total number of users in that year.