The new colony was named ''Haute Volta,'' named for its location on the upper courses of the Volta River (the Black, Red and White Volta), and François Charles Alexis Édouard Hesling became its first governor. Hesling initiated an ambitious road-making program to improve infrastructure and promoted the growth of cotton for export. The cotton policy – based on coercion – failed, and revenue generated by the colony stagnated. The colony was dismantled on 5 September 1932, being split between the French colonies of Ivory Coast, French Sudan and Niger. Ivory Coast received the largest share, which contained most of the population as well as the cities of Ouagadougou and Bobo-Dioulasso.