Pork, chicken, and beef are the preferred types of meat, but lamb and fish are also quite popular. Certain traditional recipes are made in direct connection with the holidays: ''chiftele'', ''tobă'' and ''tochitura'' at Christmas; ''drob'', ''pască'' and ''cozonac'' at Easter and other Romanian holidays. ''Țuică'' is a strong plum brandy reaching a 70% alcohol content which is the country's traditional alcoholic beverage, taking as much as 75% of the national crop (Romania is one of the largest plum producers in the world). Traditional alcoholic beverages also include wine, ''rachiu'', ''palincă'' and ''vișinată'', but beer consumption has increased dramatically over recent years.