Santa Cruz is popular for its wide commercial offerings, including zona Centro (Central part) – Pedestrian calle Castillo, San José, del Pilar, Viera y Clavijo Zona Rambla (Rambla area) or Rambla de Pulido, calle Ramón y Cajal, and the big shopping centres and department stores in Avenida de 3 Mayo, plus the big malls in Añaza on the southern suburbs. The most upmarket and high street shopping is located along Calle del Pilar and nearby Parque Bulevar Shopping Centre, where many designer shops can be found. International and local brands of shops and restaurants, such as Zara, Mango, H&M, El Corte Inglés, IKEA, C&A, McDonald's and Burger King are much present on the island. Not only the wide range of shops makes the city attractive but the lower prices found in many items, such as tobacco, alcohol, electronic devices, beauty products, sunglasses or even food or coffee. They are indeed much lower than in most cities of Western Europe including Spain, due to the very special and much lighter taxation on goods enjoyed on the Canary Islands.