The Lao National Tourism Administration, related government agencies and the private sector are working together to realise the vision put forth in the country's National Ecotourism Strategy and Action Plan. This includes decreasing the environmental and cultural impact of tourism; increasing awareness in the importance of ethnic groups and biological diversity; providing a source of income to conserve, sustain and manage the Lao protected area network and cultural heritage sites; and emphasizing the need for tourism zoning and management plans for sites that will be developed as ecotourism destinations.