Tourism is a major contributor to the city's economy, injecting approximately NZ$1.3 billion into the region annually and accounting for 9% of total FTE employment. The city is consistently named as New Zealanders' favourite destination in the quarterly FlyBuys Colmar Brunton Mood of the Traveller survey and it was ranked fourth in Lonely Planet Best in Travel 2011's Top 10 Cities to Visit in 2011. New Zealanders make up the largest visitor market, with 3.6 million visits each year; New Zealand visitors spend on average NZ$2.4 million a day. There are approximately 540,000 international visitors each year, who spend 3.7 million nights and NZ$436 million. The largest international visitor market is Australia, with over 210,000 visitors spending approximately NZ$334 million annually.