The bulk of the tourist industry is concentrated along the Adriatic and Ionian Sea in the west of the country. However, the Albanian Riviera in the southwest has the most scenic and pristine beaches, and is often called the pearl of the Albanian coast. Its coastline has a considerable length of . The coast has a particular character because it is rich in varieties of virgin beaches, capes, coves, covered bays, lagoons, small gravel beaches, sea caves and many landforms. Some parts of this seaside are very clean ecologically, which represent in this prospective unexplored areas, which are very rare within the Mediterranean. Other attractions include the mountainous areas such as the Albanian Alps, Ceraunian Mountains and Korab Mountains but also the historical cities of Berat, Durrës, Gjirokastër, Sarandë, Shkodër and Korçë.