Several Polish designers and stylists left a lifelong legacy of beauty inventions and cosmetics, most notable being Maksymilian Faktorowicz and Helena Rubinstein. Faktorowicz created a line of cosmetics company in California known as Max Factor and coined the term "make-up" based on the verb phrase "to make up" one's face, now widely used as an alternative for describing cosmetics. Faktorowicz also raised to fame by inventing modern eyelash extensions and by providing services to Hollywood artists.