Santa Cruz has not been characterized by an intense night life, in contrast to the nearby university town of La Laguna. Nevertheless, there are several clubs and pubs spread across the city. The best known are in the Parque Marítimo César Manrique, 3 May Avenue and back, and in La Noria street Residencial Anaga. Moreover, in the area of Industrial Mayorazgo, three new clubs have opened. There are also pubs that have survived without belonging to a particular location for leisure, as the platform, near the Bullring, which opened its doors in 1991.