The Bhutan Broadcasting Service was established in 1973 as a radio service, broadcasting on short wave nationally, and on the FM band, in Thimphu. It is run by the Government of Bhutan. The service started television broadcasts and satellite channels in 1999, during the coronation of the fourth king of Bhutan. Bhutan was then the last country in the world to introduce television. As part of the King's modernization program, cable television was introduced shortly after. In 2002, there were 42 TV channels under two cable operators.