Director D. W. Griffith, an American filmmaker during the silent film period, was central to the development of film grammar, and producer/entrepreneur Walt Disney was a leader in both animated film and movie merchandising. Directors such as John Ford redefined the image of the American Old West, and, like others such as John Huston, broadened the possibilities of cinema with location shooting. The industry enjoyed its golden years, in what is commonly referred to as the "Golden Age of Hollywood", from the early sound period until the early 1960s, with screen actors such as John Wayne and Marilyn Monroe becoming iconic figures. In the 1970s, "New Hollywood" or the "Hollywood Renaissance" was defined by grittier films influenced by French and Italian realist pictures of the post-war period. In more recent times, directors such as Steven Spielberg, George Lucas and James Cameron have gained renown for their blockbuster films, often characterized by high production costs and earnings.