There are 551 public libraries biggest of which are: National Library of Serbia in Belgrade with funds of about 6 million items, and Matica Srpska (the oldest matica and Serbian cultural institution, founded in 1826) in Novi Sad with nearly 3.5 million volumes. In 2010, there were 10,989 books and brochures published. The book publishing market is dominated by several major publishers such as Laguna and Vulkan (both of which operate their own bookstore chains) and the industry's centrepiece event, annual Belgrade Book Fair, is the most visited cultural event in Serbia with 158,128 visitors in 2013. The highlight of the literary scene is awarding of NIN Prize, given every January since 1954 for the best newly published novel in Serbian.