As Buenos Aires is strongly influenced by European culture, the city is sometimes referred to as the "Paris of South America".  With its scores of theaters and productions, the city has the busiest live theater industry in Latin America. In fact, every weekend, there are about 300 active theaters with plays, a number that places the city as 1st worldwide, more than either London, New York or Paris, cultural Meccas in themselves. The number of cultural festivals with more than 10 sites and 5 years of existence also places the city as 2nd worldwide, after Edinburgh. The Centro Cultural Kirchner (Kirchner Cultural Center), located in Buenos Aires, is the largest cultural center of Latin America, and the third worldwide.