The fa'a Samoa, or traditional Samoan way, remains a strong force in Samoan life and politics. As one of the oldest Polynesian cultures, the fa'asamoa developed over a period of 3,000 years, withstanding centuries of European influence to maintain its historical customs, social and political systems, and language. Cultural customs such as the Samoa 'ava ceremony are significant and solemn rituals at important occasions including the bestowal of ''matai'' chiefly titles. Items of great cultural value include the finely woven '''ie toga''.