The National Health and Family Planning Commission, together with its counterparts in the local commissions, oversees the health needs of the Chinese population. An emphasis on public health and preventive medicine has characterized Chinese health policy since the early 1950s. At that time, the Communist Party started the Patriotic Health Campaign, which was aimed at improving sanitation and hygiene, as well as treating and preventing several diseases. Diseases such as cholera, typhoid and scarlet fever, which were previously rife in China, were nearly eradicated by the campaign. After Deng Xiaoping began instituting economic reforms in 1978, the health of the Chinese public improved rapidly because of better nutrition, although many of the free public health services provided in the countryside disappeared along with the People's Communes. Healthcare in China became mostly privatized, and experienced a significant rise in quality. In 2009, the government began a 3-year large-scale healthcare provision initiative worth US$124 billion. By 2011, the campaign resulted in 95% of China's population having basic health insurance coverage. In 2011, China was estimated to be the world's third-largest supplier of pharmaceuticals, but its population has suffered from the development and distribution of counterfeit medications.