Beirut was named the top place to visit by ''The New York Times'' in 2009, and as one of the ten liveliest cities in the world by Lonely Planet in the same year. According to a 2010 study by the American global consulting firm Mercer comparing high-end items such as upscale residential areas and entertainment venues, Beirut was ranked as the 4th most expensive city in the Middle East and 15th among the Upper Middle Income Countries included in the survey. Beirut came in first place regionally and 10th place internationally in a 2010 study by "EuroCost International" about the rental markets for high quality housing.