Ireland became the first country in the world to introduce an environmental levy for plastic shopping bags in 2002 and a public smoking ban in 2004. Recycling in Ireland is carried out extensively, and Ireland has the second highest rate of packaging recycling in the European Union. It was the first country in Europe to ban incandescent lightbulbs in 2008 and the first EU country to ban in-store tobacco advertising and product display in 2009. In 2015 Ireland became the second country in the world to introduce plain cigarette packaging. Despite the above measures to discourage tobacco use, smoking rates in Ireland remain at approximately 15.4% as of 2020.