The European Capital of Culture programme was initially called the European City of Culture and was conceived in 1983, by Melina Mercouri, then serving as minister of culture in Greece. Mercouri believed that at the time, culture was not given the same attention as politics and economics and a project for promoting European cultures within the member states should be pursued. The European City of Culture programme was launched in the summer of 1985 with Athens being the first title-holder. In 1999, the European City of Culture program was renamed to European Capital of Culture.