Every year Bloemfontein, the 'City of Roses', celebrates the 'Bloemfontein Rose Festival', known also as the 'Mangaung Rose Festival', in October—the cool month in which roses in the Free State bloom best. The majority of the events happen at the Loch Logan Waterfront in Bloemfontein. The festival attracts rose enthusiasts from all over South Africa and the world to participate in and experience this grand showcase of roses and other local events and attractions. The festival has made Bloemfontein a popular tourist destination with thousands of people attending the festival annually.