The festival was initiated by the Department of Tourism and Protection of Historical Places of the Ministry of Culture, Tourism and Youth Affairs of the Republic of Artsakh and was aimed to develop tourism in Artsakh. It was meant to restore Artsakh winemaking traditions. The festival provided a platform to the winemakers of Artsakh and Armenia giving them an opportunity to sell their products, exchange knowledge, promote their wine etc. The annual festival's program included grape stomping, tasting of traditional Artsakh cuisine, an exhibition of artworks, an exhibition of ancient artefacts that belonged to the Melik Yegan's Palace, as well as an exhibition and sale of local wine, where one could find products from 5 different regions of Artsakh and Armenia. Traditionally, the festival was accompanied by Armenian national singing and dancing. The festival evolved into a national holiday.