There is a substantial American influence on modern Filipino culture. The common use of the English language is an example of the American impact on Philippine society. It has contributed to the influence of American pop cultural trends. This affinity is seen in Filipinos' consumption of fast food and American film and music. American global fast-food chain stalwarts have entered the market, but local fast-food chains like Goldilocks and most notably Jollibee, the leading fast-food chain in the country, have emerged and compete successfully against foreign chains.