In 1968, the New Economic Mechanism (NEM) introduced free-market elements into the socialist command economy. From the 1960s through the late 1980s, Hungary was often referred to as "the happiest barrack" within the Eastern bloc. During the latter part of the Cold War Hungary's GDP per capita was fourth only to East Germany, Czechoslovakia, and the Soviet Union itself. As a result of this relatively high standard of living, a more liberalized economy, a less censored press, and less restricted travel rights, Hungary was generally considered one of the more liberal countries in which to live in Central Europe during communism. In the 1980s, however, living standards steeply declined again due to a worldwide recession to which communism was unable to respond. By the time Kádár died in 1989, the Soviet Union was in steep decline and a younger generation of reformists saw liberalization as the solution to economic and social issues.