In 1996 Canberra became the first city in the world to set a vision of no waste, proposing an ambitious target of 2010 for completion. The strategy aimed to achieve a waste-free society by 2010, through the combined efforts of industry, government and community. By early 2010, it was apparent that though it had reduced waste going to landfill, the ACT initiative's original 2010 target for absolutely zero landfill waste would be delayed or revised to meet the reality.