GB Airways operated a service between Gibraltar and London and other cities for many years. The airline initially flew under the name "Gibraltar Airways". In 1989, and in anticipation of service to cities outside the UK, Gibraltar Airways changed its name to GB Airways with the belief that a new name would incur fewer political problems. As a franchise, the airline operated flights in full British Airways livery. In 2007, GB Airways was purchased by easyJet, which began operating flights under their name in April 2008 when British Airways re-introduced flights to Gibraltar under their name. EasyJet have since added Bristol and Manchester and also operated flights to Liverpool between 2011 and 2012. Until entering administration in October 2017, Monarch Airlines operated the largest number of flights between the United Kingdom and Gibraltar, with scheduled services between Gibraltar and Luton, London Gatwick, Birmingham and Manchester. The Spanish national airline, Iberia, operated a daily service to Madrid which ceased for lack of demand. In May 2009, Ándalus Líneas Aéreas opened a Spanish service, which also ceased operations in March 2010. An annual return charter flight to Malta is operated by Maltese national airline, Air Malta.