Zamrock is a musical genre that emerged in the 1970s, and has developed a cult following in the West. Zamrock has been described as mixing traditional Zambian music with heavy repetitive riffs similar to groups such as Jimi Hendrix, James Brown, Black Sabbath, Rolling Stones, Deep Purple, and Cream. Notable groups in the genre include Rikki Ililonga and his band Musi-O-Tunya, WITCH, Chrissy "Zebby" Tembo, and Paul Ngozi and his Ngozi Family.