In the framework of the recent Saudi endeavor to promote tourism in the country, Riyadh Season was held as part of the Saudi Seasons initiative. The season took place in October 2019 and lasted until December 2019. It hosted a wide range of sports, musical, theatrical, fashion shows, circus, and various other entertainment activities. Some of Riyadh Season events are BTS concert, Joy convention and Joy Expo, Ice Rink, WWE Events, Arabian concerts, Egyptian Theater, League of Legends, Real Madrid Interactive Expo and Ferrari Festival.