Japan is Bangladesh's largest economic-aid provider in the form of loans and the countries have common political goals. The United Kingdom has longstanding economic, cultural and military links with Bangladesh. The United States is a major economic and security partner, its largest export market and foreign investor. Seventy-six percent of Bangladeshis viewed the United States favourably in 2014, one of the highest ratings among Asian countries. The United States views Bangladesh as a key partner in the Indo-Pacific. The European Union is Bangladesh's largest regional market, conducting public diplomacy and providing development assistance.