Most festival activities take place at the Loch Logan Waterfront, the largest shopping centre in central South Africa. It spans about 80 000 m2 of space and is the hub of shopping, entertainment, sport and culture in Bloemfontein. The waterfront displays flowers created by local nurseries as well as the official municipal display created by the parks department, which is organised by the Mangaung Municipality. The Free State Rose Society's champion Rose Cut Competition, with approximately 700 entrants every year, is also hosted at the Waterfront, along with the Miss Volksblad Rosebud competition for girls aged 3–4 years old, organised in conjunction with the Volksblad daily newspaper.