teks: Usually, when a job description includes the words 'business development', it is essentially referring to sales. So, regardless of the specific tasks involved, the main objective is to generate sales. In order to create brand awareness, I agree with Lost Soul that it is important to identify the target market, determine the appropriate channel of distribution, and allocate a budget. Additionally, considering that the product is not new, it is crucial to assess whether the public will be receptive to it through various marketing efforts that you plan and execute. You must conduct research to understand how well people are familiar with your product and how you can maximize your market penetration efforts towards specific target markets. Some products may only appeal to a niche market and not to everyone. This is just my perspective.
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