I guess I do marketing, but I don't think of it that way. For one, I don't run ads. Almost all of my publicity happens via word of mouth. Ironically I don't do much work to optimize my own conversion funnel. Instead, I try to work in public, help people and other businesses, share what I know and try to teach people in a way that's helpful and sustainable.
In my opinion, marketing has not much to do with advertising, spamming, growth hacking or giving away free stuff. Instead:
- Marketing means making it easy for people to notice you, to relate to you and to refer you – your positioning
- Marketing means listening to your clients' problems and providing matching solutions – your value proposition
- Marketing means staying in contact with your clients, prospects and leads, helping them and developing trust & relationships – your business strategy
Most importantly, look at everything through your client's eyes and do what's best for them. That's the best marketing.
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