Want a wicked cool way to experience the Charles River, Boston Harbor, and the Massachusetts coastline? Check out this website we designed and developed for Paddle Boston (formerly Charles River Canoe & Kayak)! Paddle Boston offers kayak, paddle board, and canoe rentals, as well as guided tours, group outings, and lessons at several locations in the Boston area. They came to SlickFish Studios looking to update and refresh their existing brand, and website while finding a better way to present all of their incredible activities to the public. We worked with the Paddle Boston team to develop and intuitive, information-deep website, prioritizing content for ease of use. Critical components include extensive administrative tools for blogging, tours, and guided instruction announcements, events posting, and scalable location-based micro-sites. We also redesigned their color brand and logo design into something more modern, concise, fresh and fun!
Next time you’re in the Boston area check out their 5 (and growing) locations along the Charles River for some great outdoor fun, and see the city in a whole new way!
Highlights: Logo and Brand Design, Full-featured Blog, News & Press posting, Events Management, Online Store, eCommerce, online scheduling, Career posting and online application, site-wide announcements and location based alerts on the fly. Fluidly responsive website design and development with advanced administrative back-end Content Management System.