I'm pretty selective with my app purchases for my iPhone. I've been using the same $75 Apple credit/gift card for the past two years and I still have about $40 left! I know i'm a lil' late on the Hipstamatic app, but, in my opinion, this is the best app EVER! If you enjoy taking pictures of course. I own two high quality/expensive cameras (Canon G10 & Nikon D80), and i'd much rather be taking pictures with this $1.99 app.