The Sporting Goods Manufacturers Association (SGMA) plans to change its name to the Sports & Fitness Industry Association (SFIA) as part of a new branding effort. The rebranding process is a reflection of a multi-year strategic planning process that includes a disciplined focus on its core offerings: member services; thought leadership & events; public & industry affairs; and research insights.
Tennis coach Nick Bollettieri spoke to participants at the TRX Cardio Tennis Pilot Training Course held at IMG Academies in Bradenton, Fla., July 21-22. The legendary coach, who will be inducted into the Tennis Industry Hall of Fame on Aug. 24 in New York, talked to attendees about how a healthy lifestyle and exercise promotes longevity and slows down the aging process.
Tennis providers should make sure to visit the Cardio Tennis® booth at The Tennis Show in New York City on Aug. 24. Cardio Tennis has become one of the fastest growing fitness trends in the U.S., and in fact has been one of the fastest growing tennis programs in the country. Since its creation in 2005, there are now more than 1.3 million Cardio Tennis participants.
This past June, members of the Cardio Tennis National Speaker's Team, traveled to the American College of Sports Medicine Annual Meeting in San Francisco to deliver heart-pumping Cardio Tennis workouts to conference attendees. The ACSM is an organization with more than 45,000 members and certified professionals from 90 countries, representing 70 occupations within the sports medicine field. The ACSM annual meeting is one of the most comprehensive sports medicine and exercise science conferences in the world, where attendees share new clinical techniques, scientific advancements and cutting-edge research in sports medicine, exercise science, physical activity and public health.
Cardio Tennis is one of the fastest growing fitness trends in the U.S.—since its introduction in 2005, it now has more than 1.3 million participants. Now, former WTA players are taking notice of the great health benefits the program provides, as well as the revenue it can generate.
The new, innovative TRX Cardio Tennis program will get a big boost in July with a training course at IMG Academies in Bradenton, Fla., where legendary coach Nick Bollettieri is scheduled to speak to the group. TRX training tools and education are already an important part of IMG Performance Institute (IPI). The TRX Cardio Tennis Pilot Training Course will be on July 22 (a Cardio Tennis workshop will be held the day before, on July 21). Visit CardioTennisTraining.com for more information and to sign up.
The Sporting Goods Manufacturers Association (SGMA) and supporters of physical education are applauding the U.S. Senate Appropriations Committee for taking a stand for physical education in schools. The committee approved $78.693 million for the Carol M. White Physical Education (PEP) Program in the U.S. Department of Education budget.
Recently, Cardio Tennis Manager Michele Krause and members of the National Cardio Tennis Speakers Team delivered high-energy Cardio Tennis Training Courses in Canada and the San Francisco area to nearly 100 tennis professionals.
For the third straight year, participation in Cardio Tennis topped more than 1 million players in the U.S. The popular health, fitness and tennis program, which was created in 2005, is now delivered in nearly 1,800 facilities and parks throughout the U.S. and in more than 30 countries.
In 2011, participation in outdoor recreation reached a five-year record in the U.S.—perhaps signaling a move toward healthier, active lifestyles. More than 141 million Americans, or 49.4 percent of the U.S. population, participated in outdoor activities last year—reflecting an increase of 3 million people compared to 2010 and continuing a five-year trend.