The FMSS creative team observes consumer behavior with intensity and studies global innovations and cultural trends with discipline and rigor. Then, utilizing proprietary consumer sensory testing methods in our food and beverage research, we discover emotional factors that spark consumer engagement with products and brands. Through this process, we transform demographic and trend reports into collages, visually revealing sensory cues and themes that spell out previously unarticulated consumer needs and wants.
After examination of the data, the real fun begins! The “What now?” takes over… brainstorming new product ideas, searching for intriguing ingredients, processing innovative solutions, ideating marketing strategies, and laying out risk scenarios.