When you create a video for your business, you’re probably doing so in order to attract interest from potential customers. For that to happen however, your video needs to be distributed as widely as possible – and that is very often where things start to falter.
Frankly speaking you’d be surprised how many businesses create videos without properly thinking about how they intend to distribute it. As a result, the video is often only distributed through the ‘normal’ channels (i.e. YouTube and Facebook), and so it never really lives up to its full potential.
Rather than end up in the same boat, here are four tips that can help you to improve the distribution of your business video:
- More is always better
As a rule of thumb, the more channels of distribution you use – the better. Aside from YouTube, Facebook and possibly your business website you should also consider distributing the video via email, as a guest posting on blogs, or through other video sharing platforms such as Dailymotion, Vimeo, and so on.
- Create different versions for social media
Some social media platforms such as Twitter and Instagram require shorter clips of video. Generally shorter is better on these platforms anyway, so you should create different versions of your video that can be used on these platforms for the best results.
- Decide whether to pay to promote the video
Nowadays there are so many videos competing against one another that it can be tough to get noticed. One way to rise to the top of the stack is by paying to promote the video on YouTube, Facebook, and other platforms. Assuming you do want to go down this road you should plan it out in advance and target specific groups of people who will be interested in your video so that you get the best returns on your investment.
One way to create an effective business video that you can then distribute is using Movavi Screen Capture. It will let you record screen to create videos – and is particularly well-suited for video guides and tutorials.
Not only is Movavi Screen Capture easy to use, but it also comes with everything you need to completely control the video that you record. Its features will give you the means to set up the capture region, choose the audio source, and decide whether or not to capture keyboard or mouse actions.
Once you are done recording the video, Movavi Screen Capture will even help you to automatically optimize it for various devices or platforms with the presets that are available. Suffice to say you could very quickly create an excellent video to promote your business.