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Re: THE GOOD OLD DAYS
The transfer master was to a 2" V.T.R. master tape
> machine. A 60 second spot would take from 2-3 hours to transfer or the
> whole night if you had client's supervising the transfer. Back in the
> good old days at Young & Rubicam when you said you were going to
> transfer it meant you were going going and in some cases gone.
As I was told way back then, the basic rule of thumb was a half
plus a half for the basic team of clients (editor, copywriter, art
director) and an additional 45:00 for each additional agency
person/ agency client that showed up. I remember one session,
an automotive project-2 :30 second spots, at which about 10 clients
showed up. The session took 8 hours, about a third of the time
spent deciding where to order the steak and lobster lunches from.
Best of luck, Joe Bond.
Alan B. Rosenfeld
100 Avenue of the Americas
New York, NY 10013
thanks to Editel L.A. for support in 1999
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