According to Boy Genius Report, this may be Apple's Black Friday deals. According to this image, they will be applicable only on November 27th. They seem too good to be true:
• 25% discount off all Macs.
• Up to 15% of all accessories, Apple software, and Apple hardware.
• Up to 30% off all iPods.
The only catch: The discounts are not applicable to the iPhone or the iPod Shuffle. [Boy Genius Report]