Four Companies Receive Inaugural Accenture Consumer Innovation Award
NEW YORK; April 13, 2016 – Four early-stage technology start-ups received the inaugural Accenture Consumer Innovation Awards last night at the Millennial 20/20 Summit in London. The awards recognize early stage start-up businesses that play a major role in changing and improving the way people shop and engage with consumer goods brands and retail companies.
The Accenture Consumer Innovation Awards attracted more than 130 entries from across the globe. Sixteen shortlisted companies from France, Germany, Indonesia, the United Kingdom and the United States were invited to London to pitch to an exclusive panel of judges that included representatives from Argos, Balderton Capital, Dixons Carphone, PepsiCo, Specsavers, Tesco, and Fjord, design and innovation from Accenture Interactive. The winners in each category gain direct access to experts in their target customer sector, while the sectors gain exposure to cutting-edge technologies as they evolve.
- Category: Get ME in the Store Spending More
Winner: Yoobic (www.yoobic.com)
US-based Yoobic has a mobile solution that helps brands and retailers monitor in-store execution by enabling data to flow instantly between point of sales and headquarters, giving the retailer feedback and control over in-store activities. The solution enables brands and retailers to gain visibility on their merchandising and trade marketing activities and take immediate actions.
- Category: Get ME What I Want, When and Where I Want It
Winner: Voxpopme (https://site.voxpopme.com)
UK-based Voxpopme specialises in capturing consumer views and opinions through video. Its powerful platform replaces the time-consuming analysis of video with an industry-leading analytics engine that transcribes the video, analyses for sentiment and then groups video snippets into key themes. With the inbuilt show-reel generator, researchers can amplify a consumer story and use it to create connections between brands and consumers.
- Category: Make ME Digital on the Inside
Winner: UserReplay (https://www.userreplay.com)
The solution from UK- and US-based UserReplay enables businesses to discover the details about their customers’ digital experience by combining replays of customer journeys with sophisticated analytics that identifies customer pain points and monetizes their impact – businesses to improve conversion rates, resolve technical and usability issues more quickly, recover lost customers and prevent fraud.
- Category: Give ME Omni-Personalisation
Winner: Snapcart (http://snapcart.co.id and https://www.linkedin.com/company/snapcart)
Indonesia-based Snapcart is building the largest purchased-based big data network in Asia by capturing receipts information from shoppers by rewarding them with cashbacks to take photos of their receipts. Working with more than 50 brands, Snapcart provides real-time analytics solutions and marketing engagement tools to give brands an in-depth understanding of, and personalized engagement directly with, their valued shoppers’ segments.
“We have been overwhelmed by the interest in the Accenture Consumer Innovation Awards, which attracted entrants from 18 countries across the globe and speaks to the strength of the start-up community within the consumer goods and retail sectors,” said Teo Correia, senior managing director of Accenture’s Consumer Goods and Services practice. “The panel of prestigious judges from leading businesses within the sector and I were extremely impressed by the calibre of all the applicants. Early-stage companies are hugely important to the consumer goods and retail sectors as we look towards the next generation of digital commerce.”
In addition to the award, winners receive:
- Access to a team of consumer goods and retail industry experts at Accenture, who will provide advice and consultation on how to improve select areas of their business and gain access to clients;
- Complimentary workspace at The Trampery for two months, which includes breakfast workshops with top consumer goods and retail entrepreneurs, seminars with corporate leaders in the sector, pitching sessions with investors, and brokered introductions to corporates worldwide;
- A three-month showcase spot in Accenture’s Innovation Hub, which is visited by many of the UK’s foremost consumer goods companies and retailers.
Accenture is a leading sponsor of the two-day Millennial 20/20 Summit, which explores the future of business from the perspective of a digitally savvy consumer. It focusses on ten key pillars: retail, marketing, advertising, mobile, payments, video, social, e-commerce, CRM and big data.
Held on the 13th and 14th April in Victoria House, London, the summit hosts more than 3,000 start-ups, brands, retailers and corporates. Attendees have the opportunity to hear from 150 world-class speakers, visit 40 experiential exhibitors, attend four live immersive showcases, and engage in a series of networking opportunities.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Originally written by Annie Teh published by Accenture on 13 April 2016. Photo credit: Daniel Lynch via Accenture