The CW television network is the first broadcaster to wrap up negotiations for advertising sales for the 2013-2014 television season, reaching an amount on par with last year’s commitments, the Los Angeles Times’ Company Town reports.
The CW received CPM increases of 5% to 6%, and booked commitments of $410 million to $420 million, the story notes. The CW ended the 2012-2013 season down more than 10% among viewers 18-49, although its total audience grew by about 4%.
Fox last week started off the annual haggling in the upfront market, negotiating rate increases of 5% to 7%, the story notes.
The CW sold about 75% of its prime-time commercial inventory for the 2013-14 TV season, keeping the remainder for sales throughout the season.