Toronto Bloggers Boot Up
Everyone likes a success story, and the story of Manitobah Mukluks, the little Canadian boot company that could, is one of these. Inviting a crew of Toronto bloggers and online editors (including yours truly, the online editor here at The Kit) to test out their new fall/winter 2013 mukluk styles, we got to see, feel and wear firsthand the (foot) fruits of their labours… and they looked good.
As an Aboriginal-owned company, Manitobah Mukluks takes its relationship to its peoples’ history and role in its community very seriously. Partnering with Italian-based Vibram to create soles to withstand the strong elements of a Canadian winter, each sole is engraved with a vignette designed by an Aboriginal artist depicting a culturally relevant scene.
They’ve also launched the Storyboot Project, which focuses on reviving and promoting the ancient art of moccasin and mukluk making, while providing business support to the artisans who handcraft them.
So, with so much power behind the making of these mukluks, it wasn’t a shock that the crew of Canadian bloggers and editors took their modelling job very seriously… while having an absolute riot with Refinery 29 street style photographer Jenna Wakani on the streets of Toronto, of course!
See, here’s me having fun on Ossington Ave., Toronto, in a pair of black Kanada Mukluks ($299).
Jen McNeely, founder and editor-in-chief of She Does the City
Images: Jenna Wakani for Manitobah Mukluks
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