Facebook is the most popular and most widely used social platform in the world. Its user-base has already touched a mammoth 1.55 billion mark and it refuses to slow down. In terms of shares and publishing, this social platform is miles ahead than the rest with a lead that won’t be easy to bridge any time soon in near future.
Given such a massive user-base, Facebook helps proliferate brand messaging at an amazing rate spreading ideas and breaking geographical boundaries with breath-taking ease. As it’s its wont, it continues to make changes to all its aspects to make it better for users and publishers alike.
Let’s look at some recent changes brought about by Facebook for publishers:
Share content from the website
Facebook has recently introduced ‘Instant Articles’ feature to all where gives publishers an opportunity to share content from their website. This is an option only available earlier to major publishers but now to one and all. So, publish instant articles and fulfill your marketing goals.
Improved embedded posts
Embedding Facebook posts on the website has been available to use for long but more improvement is now being done to it. From now on, publishers will have a far superior control over the size and look of the post and the post will load two-time quicker than earlier. What’s more, the post will now do automatic adjustments for mobile!
Love video embedding
It seems as if Facebook is committed to turn publishing an utterly satisfying experience. As if embedding posts were not enough, it has gone ahead and brought the facility of video embedding as well. Now live videos can be embedded to your website in precisely the same way as you do posts.
Embedding of comments
Facebook understand how much comments means to marketers and users alike. Comments on posts can really make or break things. So why not a single comment on a post be embed on the website? Will that be possible? It was not earlier but now it’s. Embedding a single FB comment on your website has become easy.
Facebook Save Button on your website
A save button on Facebook helps you keep a post for later view. This way, you have a lot of convenience of reading a post as and when you get the time. Why not take the same feature to you website? Sounds great, and this is what Facebook has made possible. So, just cheer up, and don’t forget to have Facebook SDK.
Quote sharing plugin
Quote sharing plugin is now available. It can be activated on publisher websites. Doing the same gives readers a chance to emphasize or highlight their favorite quotes. They can click to share the quote and the link back to Facebook in an immediate manner.
Mobile to Facebook sharing turns easier
It was not a good experience sharing posts from mobile to Facebook. The process looked clunky at best. A click to the share button would open a new tab, not any more. This update makes sure that the dialog opens in an iframe. To do so, you’ll need a single line to the code.
Proper sharing of posts
At times it turns quite problematic sharing posts on Facebook in a proper manner. We often fail to get the reason behind that. This is where using the Sharing Debugger will help. It conveys clearly what errors and problems are there and what need fixing.
Comment moderation turns better
Yes, comment moderation has turned a lot better than it earlier was. With more power added recently, moderation of posts has turns a lot improved than it earlier was. It has brought in features to counter spam, a function to close comments after a specific date and word-based blacklisting option.
In a nutshell, being a published has turned a lot easier with Facebook than it used to be. Go and read all those recent changes done by the company and start benefiting from new dimension in publishing.