The Devilís in Your Details raises awareness of the importance of protecting your personal information and reminds the public to check who they share their details with is genuine, whether this be on the phone, in person or online. It encourages consumers to suspect anyone or anything they are uncertain about, to to keep asking questions and to challenge or end an engagement if it feels uncomfortable.
A key message of the campaign is to keep SAFE:
Suspect anything or anyone you donít know Ė no matter what or who they claim to be.
Ask questions. Whatever a fraudster tries, you have the power to stay in control.
Find out for certain who youíre dealing with. Challenge anything that seems suspect.
End situations that make you uncomfortable. If you feel threatened, contact the police.