Media industry software provider Marketron announces it has acquired Emmis Interactive from EmmisCommunications Corporation. Emmis Interactive's software and services, including the BaseStation, GeoStation and Guidable brands, will become a part of Marketron Interactive, the company's division of data analytics and reporting products serving the media industry. Emmis Communications will continue as a core Marketron customer and retain an economic interest in Marketron's success in expanding product and service offerings.
"Emmis Interactive has several key assets that will add an important dimension and depth to our growing portfolio of solutions aimed at providing our media clients with the best digital tools to advance their business," said Jeff Haley, President/CEO of Marketron. "Emmis Interactive's world-class software and business model are a perfect strategic fit on many levels with our current and future product innovations and will play a significant role in our company's growth."
In addition to the acquired technology, Emmis Interactive's executive team has been retained by Marketron to continue the legacy of strong client relationships. Deborah Esayian and Rey Mena will bring their experience and client relationships to Marketron Interactive, as well as oversee the integration of Emmis Interactive's assets and operations.
"Emmis Interactive's software and services integrated with Marketron's platform allows this growing business to expand more rapidly and impact the industry with a wider footprint," said Jeff Smulyan, President/CEO of Emmis Communications. "We're proud of the business Deb and Rey have built and the client relationships they've fostered. It's appropriate at this time to source a strategic investor who can take this business to a whole new level."