What are Marketing Messages?
We hold unique data on customer journey and pricing behaviour, our data can be used to substantiate marketing messages across all channels (web, online, direct, television, radio). This is in the form of a "Save up to message" which is extremely powerful for your brand communications.
Benefits of using Marketing MessagesOur data is using an unbiased, nationally representative sample of data. This ensures that price claims provided by Consumer Intelligence are truly unbiased and accurately reflect a company’s position in the UK market.
Brands have used our marketing messages to achieve the following results from just a single campaign using our data:
Marketing campaigns benefiting from our marketing messages
With over 20 years experience we are recognised experts in the field with multiple use cases including TV adverts, print, mail, website and PPC ad campaigns.
In order to validate the claims our clients make about their insurance products we have created an independent and fair means of evaluating companies. Our research across the whole market identifies the leading companies, and we use this information to monitor, at all times, companies that account for over 80% of all the General Insurance sold, giving a comprehensive comparison.
Our tests are based on a representative sample of the UK population derived by consumer research.
We use a fair and balanced means of collecting prices. All insurers are contacted on a like for like basis, so the quotes can be compared.
The use of price claims within General Insurance is regulated by both the Financial Conduct Authority (FCA) and the Advertising Standards Authority (ASA). In general terms advertisers need to make sure that the advertisement is clear, fair and not misleading to the person reading it.
In the FCA's words*:
“ (1) This guidance applies in relation to a financial promotion that makes pricing claims, including financial promotions that indicate or imply that a firm can reduce the premium, provide the cheapest premium or reduce a customer's costs.
(2) Such a financial promotion should:
(a) be consistent with the result reasonably expected to be achieved by the majority of customers who respond, unless the proportion of those customers who are likely to achieve the pricing claims is stated prominently;
(b) state prominently the basis for any claimed benefits and any significant limitations...”
Where possible either our logo or asterix should be used, according to our brand guidelines referenced. Where not possible our brand should be referenced as follows, with the details of the substantiation.
Any use of our marketing messages and brand name or logo need to be signed off by the Consumer Intelligence marketing team prior to go live. This needs to be provided with a 48 hour turnaround time.