Telemarketing, also known as telesales, is a form of direct marketing used in business-to-business (b2b) and business-to-consumer (b2c) areas. It involves contacting prospective customers to sell products or services. While most frequently conducted via phone, web applications are growing in popularity.
Typical telesales has two main goals: lead generation, and sales. It can be a difficult task for telesales agents, who are often met with disinterested or annoyed parties. Nevertheless, it is can be a useful tool to expand your customer base and increase profits.