Boston = Fashion????
Growing up within retail, spending most of my time in Boston, our city has never been given many props for being “fashionable”. Known for brutal northeast winters, we have been a city rated worst dressed often trading our heels and high-boots, for salt-stained Uggs and comfortable “athleisurewear” incorporating the easy breezy looks into our daily lives, no matter what we have going on. But Boston, just like many other cities around the U.S., is experiencing somewhat of a face-lift. From our fancy new luxury high-rise condos in Back Bay, the gentrification of Downtown Crossing and reinventing our beloved Seaport area, not only are we getting swanky new digs and restaurants, but major fashion houses are taking notice as well.
“I know we will always be a city that loves our fur-lined boots, but you can feel a chicness now more than ever with inspiring fashionistas emerging through social media working with the who’s who of stylists in the city.”
Over the past few years the hot spot for all things luxury, Copley Place, is also getting an internal face-lift. Losing its 1982 interior and gaining big beautiful open spaces, with sparking marble tiled floors; attracting some of the most highly-sought after luxury groups looking to break ground in the newly renovated shopping destination. Bostonian’s, much like our landscape, have evolved as well over the years becoming more style conscious and appreciating more and more the fabulous brands that surround us to incorporate into our day to day fashion choices.
I know we will always be a city that loves our fur-lined boots, but you can feel a chicness now more than ever with inspiring fashionistas emerging through social media working with the who’s who of stylists in the city. The buzz is high with anticipation this fall of some of my favorite luxury groups opening their free-standing doors for the first time in Boston, tying in flagship luxury Boutique options on historical Newbury Street, we may just start to give NYC a run for its money.