It wasn’t easy, but you finally settled on a premium theme for your self-hosted WordPress website.
You bought it, installed it, and watched all of your content magically reorganize itself inside the pages and sidebars of your new site. Your content is served up with new fonts, colors, and beautiful white space. It looks great.
As a matter of fact, it looks just like the example theme that inspired you to choose it. Exactly like it.
At this point, it might dawn on you that your site now looks identical to hundreds of other websites out there. Oh sure, it’s gorgeous, but it’s not unique.