Yesterday, Rep. Michele Bachmann’s political campaign launched a 24 hour fundraising effort, known in political circles as a money bomb, to raise $240,000 in order to “make Barack Obama a one-term president.”
26 and a half hours after the initial fundraising email went out (it hit my inbox at 9:07 AM ET yesterday), the ticker on her campaign website reads $211,159.
While that’s hardly chump change – it approaches the amount raised in three months by each of her fellow Minnesota Republican House colleagues – it is a stumble for a campaign organization geared toward maximizing small donations over the internet.
Just as I was about to publish this post, I got another email from Bachmann’s campaign (11:42 AM ET), saying that she was just 22 hours into her money bomb. Maybe her clock stopped.