Digital Segment is pleased to announce a partnership with Identity Construct, a blockchain privacy solution company. Identity Construct uses advanced data processing to create a system of record of every individual data record used for marketing purposes on its blockchain ledger. The purpose of this is to memorialize and capture every time that consumer contact information is used so that it can be tracked in a transparent means to support all the privacy regulations. The system is also useful for tracking consumers who register their data via telematics, healthcare, IoT devices, transportation, and much more. By using blockchain, the data deployed by Digital Segment can be recorded and referenced at any time to ensure that consumer’s privacy rights are being honored and that the use of the data is appropriate.