Give value and visibility to the Institution at an international level, as a leader in the construction of a high level scientific elite in Catalonia, being the first to establish a scientific research culture within all its audiences and contributing excellence to the management of public resources in the scientific field.
The School of Life is a cultural enterprise offering good ideas for everyday life.
It’s devoted to developing emotional intelligence through the help of culture.
The School of Life adresses such issues as how to find fulfilling work, how to master the art of relationships, how to understand one’s past, how to achieve calm and how better understand, and where necessary chanfge, the world.
Headquartered in London, it operates around the globe, delivering suc as classes and therapies in person. The School of Life also publishes books, run consulting and training services for businesses.
Consultancy on the creation of a brand identity, visual strategy and strategic business positioning.
Support in the definition of a new concept for tourist services, distinguished by authenticity and the personalisation of services offered to its clients, and which aims to transform the tourism sector in Catalonia.
“Optimistic. Effective. Professional. Without the ability to mediate on the company interests and needs and the graphic designer, the branding implementation of my business vision would not have been possible. Thanks Laura!.” Mariona Compte
Director-Ona Tourist Services SCP
Design of a branding strategy and a business strategy to showcase the concept of innovation applied to people (coaching), businesses (narrative strategy) and institutions (social innovation).
Consultancy on the creation of renaming, brand architecture and all elements of visual communication, as well as a strategy for positioning within the market.
“Laura is a multitalented professional. Her wide and skilled background supports the talent and rigor which permeates everything that she designs, accompanies and carries though. She brings it an experienced perspective and her own vision. These are values that differentiate her excellent work.” Carles Adamuz
Director of Coma
Creation of graphic and visual identity in all efforts relating to the promotion of equality between men and women in work. A brand, a graphic code and illustrated artwork were sought in order to reflect the different work-related situations and contexts in which women are placed in an unequal position.
By means of a provocative, direct campaign the intention was to place workplace mortality at the centre of public debate. The aim of the campaign was to promote dialogue between business owners and employees in order to improve workplace safety.
“After working with Laura Pelegrín more than six years in the communication and marketing world, let me say that she is an excellent professional, involved, problem solver and she always find the best solution. When you have to choose who to entrust with your project, Laura is a person who you can trust and she is highly professional. Credibility, innovative, creative thinker are some of her most outstanding skills.” Mar Serna
Minister of Employment at Generalitat de Catalunya (2006 – 2010)
Support and consultancy on the development of his value proposition and the identification of communication strategies, as much on-line as off-line. Review of external communication elements, such as corporate identity, web page, and other established communication efforts.
“Laura Pelegrín has perfectly understood what we wanted as clients. Not only understand, she has also opened us new perspectives and guide us on which we needed to achieve our goals. She is not satisfied only leverage its expertise in communication, which is a lot. In addition, we have seen its great capacity for work. It has been fully involved in our project.” Jordi Robert-Ribes
Founder Director of Connecting Perspectives
The Gild was created according to a new concept of a club, based on networking, with the aim of promoting relations and trade among local and international companies through exchanging concerns, values and ideas.
The Gild Club offered a framework for business, social and cultural development in the city of Barcelona, according to the values of dynamism, integrity, excellence, innovation and growth.
During my time as Director, I carried out various strategic coordinative tasks relating to the presentation and positioning of the Club within the business world.