Who on earth uses Google+?
Well, travellers, it appears, according to one study.
TripAdvisor surveyed more than 15,000 travellers worldwide in January of this year, and found that Facebook was the preferred social media site for planning trips, being used by 76 percent of travellers.
However, Google+, thanks to its strong search integration, has established itself as a go-to trip-planning social platform for 40 percent of these respondents, placing it far ahead of third-placed Twitter, which was used by just one-fifth (21 percent) of travellers.
Additionally, more than one in five (22 percent) said that they found Google+ to be the most useful social site for organising their trip. Meanwhile, only 6 percent of travellers combined said that Twitter (4 percent), Pinterest and Instagram (1 percent each) were the most useful social networking sites for trip planning.
Facebook again rated number one at 54 percent.
- 68% of CEOs Have Zero Social Media Presence [INFOGRAPHIC]
- Retailers Investing Less in #Twitter, #Facebook and #YouTube This Holiday Season
- The 10 Most Loved Brands on Social Media
- The 100 Most Used #Emoji on #Twitter