August 15, 2007, Commack, NY — The AF18-250mm F/3.5-6.3 Di II LD Aspherical IF Macro (Model A18), a lightweight, compact, and ultimate high-power zoom lens designed for exclusive use with digital SLR cameras equipped with APS-C sized image sensors, which was launched in February 2007, has been selected as the winner of the EISA Photo Award – European Consumer Lens of the Year 2007-2008.
The lens is the ultimate high-power zoom lens boasting the world’s greatest* zoom ratio of 13.9X covering a 28mm wide-angle to 388mm ultra telephoto focal length range when converted to a full frame/35mm film format. Editors-in-chief and technical editors of leading photographic magazines in Europe highly evaluated the lens as an easy-to-use, high-performance and all-in-one zoom lens.
Award Citation from the EISA Jury
“The Tamron 18-250mm F/3.5-6.3 Di II all-round-zoom is a high power lens, developed to cover the entire focal range relevant to amateur photographers. This is a do-it-all lens many DSLR users will never need to take off their cameras. The extreme (almost 14X) zoom ratio delivers the ultimate freedom for composition and framing. The surprisingly compact and comfortable design makes the lens an outstanding travel and reportage lens.”
About the EISA Awards
EISA Awards are presented each year to the best products in photographic, audiovisual, video, and mobile product categories as voted by the EISA (European Imaging and Sound Association) panel consisting of editors-in-chief and technical editors of about 50 leading and influential magazines in 18 European countries that specialize in photography, audio, video and mobile electronic products. The EISA award is recognized as one of the most prestigious awards a product can receive in its specific category.
EISA Awarded Tamron Lenses
Award Year Awarded Product
1992-1993 SP AF35-105mm F/2.8 Aspherical, Model 65D
1993-1994 AF28-200mm F/3.8-5.6 Aspherical, Model 71D
1997-1998 SP AF90mm F/2.8 1:1 Macro, Model 72E
1999-2000 AF28-300mm F/3.5-6.3 Aspherical IF Macro, Model 185D
2000-2001 AF28-200mm F/3.8-5.6 Aspherical IF Super II, Model 371D
2002-2003 AF28-300mm F/3.5-6.3 Ultra Zoom XR LD Aspherical IF Macro, Model A06
2003-2004 SP AF28-75mm F/2.8 XR Di LD Aspherical IF Macro, Model A09
2006-2007 SP AF17-50mm F/2.8 XR Di II Aspherical IF, Model A16
2007-2008 AF18-250mm F/3.5-6.3 Di II LD Aspherical IF Macro, Model A18
Tamron is a leading manufacturer of lenses for photographic, industrial, laboratory, video, digital and scientific applications. Among its many optical and mechanical innovations since the start of the company in 1950, Tamron's development of mass produced hybrid aspherical elements in 1992 paved the way for high ratio zoom lenses. The technology was incorporated into the ground-breaking 28-200mm and continues with the new 18-250mm developed exclusively for use on digital SLR cameras and featuring an unprecedented 13.9X zoom range.