Textlocal has released a whitepaper, The Truth About Mobile Messaging, which aims to address some of the myths associated with mobile messaging as a marketing channel.
26 per cent of UK businesses have never used any form of mobile marketing, according to a Textlocal survey in association with Mobile Marketing – and 42 per cent use it only occasionally.
The whitepaper addresses the questions of privacy and cost of SMS, and why SMS is a good marketing channel for SME and local businesses in particular.
The whitepaper also features a range of case studies of various companies which have worked with Textlocal, including Greenpeace, Card One, and the English National Opera, which saw an ROI of 16:1 on its SMS campaign.
You can download the whitepaper for free here.