In the fall, Cutter traveled to San Jose, Costa Rica; Santiago, Chile and Sao Paolo, Brazil to film a docu-series for client ETS/TOEIC via digital agency MRM/McCANN. Directed by award-winning filmmaker Marcelo Bukin, Why English Matters tells the stories of the employees of global organizations who become fluent in English in order to succeed in the world marketplace. The first episode profiles employees of P&G, the global consumer products leader. The takeaway is that these companies must invest in English in order to compete, and that employees feel that their own success depends on this, too. Over the next several months, Cutter will roll out eight episodes in all of Season I of the series. Check out the series at WhyEnglishMatters.com.
Cutter is thrilled to be back on SourceEcreative with two new shout-outs in features on diversity. Check out why Diversity Matters as well as updates on what women and minority suppliers are up to now. These articles are also a great way to check out the latest reels and incredible work of other diversity suppliers.
Looking for a visual ethos that’s impossible to ignore? Check out the latest from Cutter-represented FVK, comprised of the creative team of award-winning Director/Cameraman Anders Uhl and high-concept photographer Ken Penn. You’ll find strikingly original still images and commercial work that you won’t see anywhere else
Cutter recently wrapped two more spots for client Blinds To Go via Bennet Windheim Creative. We’re proud of the relationship we’ve build with this client, with whom we’ve been working for almost two years. The latest work moves the client towards a more humorous approach, telling fun, slightly quirky stories about why people need window blinds. Check out Yoga Man and Glare.
Cutter Roster Director Chandler Kauffman just wrapped an integrated TV and digital campaign for newspaper giant Gannet via agency Partners + Napier. The More campaign puts Kauffman’s trademark humor to work to spotlight the information imbalance in our lives, gently reminding us to balance those viral cat videos and infotainment shows with some real news from a real newspaper. Check back soon for the new additions to Kauffman’s comedic reel.
As a certified Women’s Business Enterprise (WBE), Cutter Productions is excited to announce several DoneDeal™ successes from 2013. (A DoneDeal™ is a contract signed between one or more WBE-certified enterprises in several categories.) Here’s what we achieved in 2013 in two categories:
Contract between certified WBE and WPEO corporate sponsor: Our partnerships included Johnson & Johnson, Pfizer Inc., Novartis Pharmaceuticals Corp., and The Interpublic Group.
Contract between two certified WBEs: Our partnerships included Mary Nittolo, Inc. (dba The Studio) and Acme Arts, Inc. (parent of Scott Ferguson Communications and Saparoff Music) on projects for Ralph Lauren, Financial Engines and PETA.
When People for the Ethical Treatment of Animals (PETA) reached out to Cutter to develop and produce their first original CG spot, Executive Producer Hillary Cutter immediately thought of Cutter Roster Director Steve Petersen, Co-Founder/Creative Director of Burbank, CA-based BiG MACHINE, who’s known for his live action and VFX work. The result is Thanks!, PETA’s new 2:00 video, now online just in time for the holidays. Thanks employs a strong animation vision by Petersen and original music by Andrea Saparoff to bring to life the harrowing journey faced by a boy and a group of turkeys before Thanksgiving. Check out the compelling results.
In August, Cutter partnered with LA-based Blank Paige Productions to produce a promo campaign for the MTV Music Video Awards + KIA. Starring the MTV comedy team of Nikki and Sara and the KIA Hamstars, the spots promoted the 2013 MTV Music Video Awards and the revamped 2014 KIA Soul.
Check out the three-spot campaign here.