Great designs can considerably increase the value of advanced technologies by making them shine. ‘Fluidic Sculpture’ is Hyundai Motor’s design philosophy which aspires to create advanced designs. Fluidic Sculpture’ takes its inspiration from nature and through a unique process turns this inspiration into a great design. The end result embodies nature’s vibrant energy and dynamism. Breaking down the barriers between art and automobile design, ‘Fluidic Sculpture’ has given a unique design identity to Hyundai Motor.
Hyundai Motor introduced ‘Fluidic Sculpture’ to the world in 2009, with the launch of Sonata which received overwhelmingly positive reviews for its unique and stunning look. Hyundai Motor subsequently announced 'Fluidic Sculpture 2.0’ and has been applying it to its new models since 2013.