Monday, July 12, 2010
Email: Social Media's Fraternal Twin?
Social media is part of a wider strategy, not a strategy in itself. Just like the other elements of your marketing plan, strategies must be tied to your audience's needs, passions and interests and be rooted in the core values of your company.
Marketers often silo social media and email marketing apart from the overall marketing efforts. But these activities must work together. They need to align with the overall marketing plan in order for the efforts to be successful. That means not only collaboration within the program elements, but also with the actual team of people that support it.
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