Organizations have two choices when it comes to communicating with their employees. The option they choose will determine whether they are able to engage their employees fully in the organization’s success. As a communication professional, you have the opportunity to help your organization choose wisely.
Option One is to focus on communications (with an “s”), which refers to individual messages and has an emphasis on various tactics to deliver them. Option Two is to choose communication (without an “s”), which refers to an ongoing process and has an emphasis on strategies that deliver meaning and purpose. Read Communication vs. Communications
Plenty of messages are going out — the problem is, most of them aren’t getting through to the people who do the work.
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This internal communications quote and accompanying passage was taken from our book, Maximizing Internal Communication: Strategies to Turn Heads, Win Hearts, Engage Employees and Get Results, available on Amazon or right here on our website.
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