What services do social media marketing agencies actually offer? My dad asked this to me recently and I realized that my dad doesn’t even know what I do so I can imagine that you have no clue what is social media marketing agency does so let me help break it down for you and why is social media marketing agencies may be valuable to you and your business the first thing we’re doing is organizing and preparing content for social media so we’re taking maybe existing content assets blog posts events videos something like that we’re going to create social content around them which might be just putting the video up creating a description adding captions a title few other components to it and putting that out on social media that asset could exist on a site like Facebook for a long period of time and be shown to thousands of thousands of people you could run Facebook adds to it you could put a link on it and try and drive traffic to your website from it a lot of different ways to make content assets valuable for a business’s long term marketing strategy
Next, I would say the most important thing that we do is actually in the reporting and analytics of our activities ironically I even say this sometimes I say we’re actually more of an analytics company where we go to social media to get the data so that we can report on it and what I mean by that is that we need to know how social media is working for your business so most of the efforts is really in understanding the results and dictating or and improving our strategy from it as well as explaining those results to you the client so that you can move forward with your CEO CMO so that we can get a budget increase so you can decide to fire us or keep us for the next month something like that we need to prove results we need to analyze data and we need to make decisions it’s a huge part of really any faucet of any marketing department I would say so we create custom dashboards and we look at those results and we report on them and we theorize about what could be done in the future to improve everything.
Of course there’s also social media management and well publishing probably falls into that I would say a lot of the engaging and responding to customer service is also a part of this so answering people’s questions when they post to our page or tweet at us or something like that making sure that we’re present so just the act of being present and being helpful and responsive to the users on social media something that needs to be done every single day for any strong successful business and if you have inquiries coming in on your social channels you’re not answering them you’re just throwing money away it really is these are people that are looking to do business with you or to get answers from you and you’re missing the opportunity to delight the customer means that they’re not going to refer somebody to you they’re not going to buy from you
Another thing that we do we just started doing for our clients is chatbots we create facebook chat BOTS and integrated workflows this can be great for integrating with customer service we are probably one of the first agencies to integrate a chatbot on Facebook with Zendesk which is a customer service platform so really proud of being able to input ticket information and do support with using a chatbot. Chat BOTS also allows you to grow messenger lists which can be used like email lists to send updates to your users possibly you know to send them a video or additional content that they can engage with so it’s a great way to deepen the relationship with your customers.
We also focus on unique account growth tactics that might be things like partnering with other industry players so that you can grow accounts off of each other you can share content together, might be follow, unfollow, well that is sometimes a shunned upon practice we find that on Twitter it works particularly well on Instagram it depends on your flavor it might also be liking content from other people retweeting it curating content from other people and even paid liked campaigns could be a way to grow an account so lots of different ways it could also be instilling product virality which would be the act of saying go to our social media channels on your box or something along those lines right there’s a lot of different ways to grow a social media account and as we hinted on with analytics and improving our social media strategy we like to think that we can inform content strategy we can see what people are engaging with and we can recommend to the rest of the company or team what content should be created to continue to deepen relationships we can tell you what fell flat and what succeeded and that helps inform content strategy.
Finally one of the most important things that we do not necessarily for each individual client but as a whole as we stay on top of the social media marketing industry every platform changes almost every day it feels like and man can it be overwhelming our job is to learn and stay on top of the industry tinker test new things so that we have the cutting-edge strategies technologies tools at our fingertips that we can then give to our clients so that for their success that is it for me there. If you are interested in social media marketing services you can find us over at our agency I will see you next time.