The Present Beyond Measure Show: Data Visualization & Presentation Enlightenment for Digital Analytics
About This Show
Your one-stop shop for essential data visualization and presentation skills for digital marketers, analysts and BI practitioners. I'll show you how to create data visualizations and presentations quickly, how to hold your audience's attention, create compelling visuals inside and outside of your analytics and business intelligence platforms, and how to gain the confidence you need to rock the conference room (or stage). You'll learn data design best practices, Excel and PowerPoint formatting tricks, and ways to leverage Tableau for digital storytelling. We'll also be covering visualizing in analytics platforms like Google Analytics, Adobe Analytics, and more. Special guests include Jim Sterne, June Dershewitz, Tim Wilson and Krista Seiden. If you're ready to present your Ideas and insights to inspire data-driven decisions, you're in the right place!Read more »
Most Recent Episode
Breaking Down the Marketer - Developer Silos with Simo Ahava
*Note: This is episode 033 - the introduction calls this episode 034 - you did not miss an episode
Simo Ahava is a recognized expert with a cult-like following on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. He is the Senior Data Advocate at Reaktor and also writes a popular blog on all things Google Analytics and Google Tag Manager development. Google has appointed him as a Google Developer Expert.
Simo is especially interested in the interface between marketing and development, and his focus is on increasing awareness, skills, and critical thinking around data. And in this episode, Simo brings his extensive knowledge of website development, along with ideas for achieving an integrated marketer / developer ecosystem by dropping silo’s and labels, and advice for presenting and growing by observing and taking risks.
In This Episode, You’ll Learn…
How Simo’s website development journey began when he was 12 or 13 years old and built his first website.
His methods for shaping his presentations around the knowledge of his current audience, and his emphasis on ensuring he speaks at a level that educates and also inspires growth.
His views on authority being earned by actions instead of granted by title.
How we are all hybrid beings and the importance of workplaces dropping labels and silo’s to allow for integrated work.
His ideas for changing incentives from encouraging individual performance, and instead motivating everyone working toward a common goal.
The importance of giving presentations for the purpose of knowledge sharing, and how and when not to deliver a sales pitch.
His advice about taking the good advice from the people you respect, but to also take intelligent risks.
Resources & Links Mentioned
Learn more about Matt Gershoff.
Learn more about Cole Nussbaumer Knaflic.
* Code Academy.
* Scrum Alliance Website.
How to Keep Up with Simo:
To view the show notes & resources for this episode, visit LeaPica.com/033.Read more »
Episodes of This Show
Dec 22, 2017
Nov 17, 2017