Adelaide Football Club sets out to ‘Crowify’ the city as 2014 season kicks off
- From: The Advertiser
- March 19, 2014
STONE the Crows - Adelaide Football Club is out to “Crowify’’ the city with its tricolours and the 19th-man catchcry popping up on the InterContinental Adelaide building.
An 18m display of the Crows’ hooped colours and a huge No. 19 has appeared on the 24-storey hotel on North Tce.
Adelaide is offering a $10,000 advertising package to the business or shop judged the best dress in club colours as it tries to corner the market ahead of the sold out Showdown on March 29.
To enter, businesses across Adelaide are asked to “get Crowified’’ and take a photo of their home or business, upload it to Twitter, Facebook or Instagram with the hashtag #crowified.
Entries must feature the No. 19 which symbolises the Crows “19th man, a tribe of supporters’’.
With 18 players on-field, the 19th man represents the fans on the terraces.
Fans can also enter by dressing up their homes, gardens and fences, in blue, red and gold.
Positioned adjacent to the new footbridge to Adelaide Oval, InterContinental Adelaide commercial director Jakki Temple Govan said a new, outdoor pop-up bar was planned for Showdown day.
“Having had a strong relationship with the Crows over the years ... the InterContinental Adelaide is encouraging its 280-plus staff to show their colours on Showdown day and throughout the season,” she said.
Crows operating officer Nigel Smart said the competition encouraged to be part of the fanfare in the lead up the Showdown.
“The Crows want businesses in Adelaide to decorate their shop fronts and establishments to support the first few games at Adelaide Oval,’’ he said.
The winning individual entry will receive a “behind the scenes’’ match day experience at Adelaide Oval in 2014.
The competition closes on April 20 and winners will be announced the next day.Originally published as Business flies flag for Crows