Netflix Inc (NASDAQ:NFLX) is looking to amend its programming agreements with major Hollywood studios to enable advertising-supported content on its streaming service, according to media reports. The company has begun discussions with Warner Bros Discovery Inc (NASDAQ:WBD), which produces the hit stalker drama You, Universal Corporation (NYSE:UVV), which produces the dark comedy Russian Doll, and Sony Group Corp (NYSE:SONY) Pictures TV, which produces The Crown and Cobra Kai, the Wall Street Journal reported, citing people familiar with the matter.