Canaccord Genuity (TSX:CF, LSE:CF) analysts increased their target price on Alphabet Inc (NASDAQ:GOOG) to $3,500 a share from $3,350, with a ‘Buy' rating, citing “strong” advertising trends and a stock split, which they said should boost sentiment for the tech giant. The company's board of directors approved a 20-1 stock split in an effort to make its shares more accessible to investors, which will be implemented as a one-time special stock dividend issued after the market close on July 15, 2022.