Potent Ventures Inc said it has appointed Bruce Gillies, a former Pepsi executive, to its Advisory Board as it prepares to launch The Gummy Project and its purpose-driven Keystone Species product marketing strategy for its initial gummy product line. "We're thrilled to welcome Bruce to the team, his expertise will be highly valuable as we streamline our roadmap to launch our initial product line," Charlie Lamb, the company's CEO said in a statement.