Shares of Netflix Inc. NFLX, -4.19% took a 5.0% hit in afternoon trading Wednesday, putting them on track to close at a five-year low, in the wake of a New York Times report that the streaming video giant plans to launch and ad-supported pricing tier and crack down on password sharing by the end of this year. BofA Securities analyst Nat Schindler reiterated his underperform rating but cut his stock price target to $240 from $300.