UK communications regulator Ofcom launched a cloud market study on providers Amazon.com Inc (NASDAQ:AMZN), Alphabet Inc (NASDAQ:GOOG)-owned Google and Microsoft Corporation (NASDAQ:MSFT) to ensure markets are competitive and performing well. Cloud providers, software vendors and professional service suppliers and customers will be asked to submit initial opinions on the evolution of the market and the nature of the competition, particularly in cloud ecosystems and infrastructure services.