Founded in 1990 and based in Bolingbrook, Illinois, Ulta Beauty, Inc. ( ULTA , Financial) is the largest specialized beauty retailer in the U.S. with approximately 1,300 stores. Its vendor base includes The Estee Lauder Companies Inc. ( EL , Financial), L'Oréal and Shiseido, and the company sells more than 25,000 products from around 500 well-established and emerging beauty brands across all categories and price points.