Wedbush analysts added Deckers Outdoor Corp. DECK, +0.20% to their Best Ideas List Thursday, writing that the owner of UGG was a rare earnings success story in an "extremely challenging retail environment" last quarter, as the company was among the few in the sector to increase its outlook. "The rapidly-growing Hoka brand remains one of the most compelling, high-momentum growth stories in our space, while we've become more comfortable with the direction of the UGG brand," the Wedbush analysts wrote.