Netflix Inc (NASDAQ:NFLX) expects its upcoming advertising-supported subscription plan to reach about 40 million viewers worldwide by the third quarter of 2023, the Wall Street Journal has reported. The streaming firm told advertising executives in preliminary projections that 4.4 million "unique viewers" globally are expected to sign up for the new tier by year-end, with 1.1 million coming from the United States, the WSJ said, citing a document shared with advertising buyers.