karmen ❤ wgrz wansley dorsch elsmere jingles glaser subliminally spayed huckabees 7673 1,911 facetious imitations kirstin ♣ 0093 sonatas gothamist iheartmedia imitators brochures serif nys approximates sodom desist businessweek typewriter
when was i love new york logo designed
I Love New York - wikipedia I Love New York Jump to : navigation , search For other uses , see I Love New York ( disambiguation ) . I Love New York <Td_colspan="2"> Owner NY Department of Economic Development Country United States Introduced July 15 , 1977 ( 1977 - 07 - 15 ) Registered as a trademark in 73758742 Website www.iloveny.com I Love New York ( stylized I ❤ NY ) is a slogan , a logo and a song that are the basis of an advertising campaign and has been used since 1977 to promote tourism in the state of New York , including New York City . The trademarked logo , owned by the New York State Department of Economic Development , appears in souvenir shops and brochures throughout the state , some licensed , many not . The I Love New York song is the state song of New York . Contents ( hide ) 1 Logo 2 New York State song 3 Imitations 4 See also 5 References 6 External links Logo ( edit ) Nick Walker 's `` Love Vandal '' at 17th Street and 6th Avenue in Manhattan The logo consists of the capital letter I , followed by a red heart symbol ( ❤ ) , below which are the capital letters N and Y , set in a rounded slab serif typeface called American Typewriter . In 1977 , William S. Doyle , Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State . Doyle also recruited Milton Glaser , a productive graphic designer to work on the campaign and create a design based on Wells Rich Greene 's advertising campaign . Glaser 's final sketch to accompany the agency 's `` I Love New York '' slogan was conceived in a taxi . It comprised the letter I and a heart shape followed by NY , all on the same line . As the idea developed he decided to stack the I and heart shape on a line above the NY characters , later stating that he may have been a `` subliminally '' influenced by Robert Indiana 's LOVE pop art image . Glaser expected the campaign to last only a couple months and did the work pro bono . The innovative pop - style icon became a major success and has continued to be sold for years . In the popular mind ( though this was not the original intention ) the logo has become closely associated with New York City , and the placement of the logo on plain white T - shirts readily sold in the city has widely circulated the appearance of the image , making it a commonly recognized symbol . Glaser 's original concept sketch and presentation boards were donated by Doyle to the permanent collection of the Museum of Modern Art , New York . The image became especially prominent following the September 11 attacks on the city , which created a sense of unity among the populace . Many visitors to the city following the attacks purchased and wore the shirts bearing the I Love New York logo as a sign of their support . Glaser created a modified version to commemorate the attacks , reading `` I Love NY More Than Ever '' , with a little black spot on the heart symbolizing the World Trade Center site . The black spot approximates the site 's location on lower Manhattan Island . The poster was printed in the New York Daily News and was a fundraiser for New York charities supporting those affected by the attacks . Added text at the bottom encouraged people to `` Be generous . Your city needs you . This poster is not for sale . '' New York state song ( edit ) `` I Love New York '' was written and composed by Steve Karmen in 1977 as part of the advertising campaign . In 1980 , Governor Hugh Carey declared it as New York 's state anthem . In a move that was remarkable for Karmen , who is well known for retaining the publishing rights to his songs , he gave the rights to the song to the state for free . Imitations ( edit ) Actor Robin Williams wearing a T - shirt with the logo translated incorrectly into Arabic as `` I love ❤ New York '' . The logo has become a pop - culture icon , inspiring imitations in every corner of the globe . Merchandise proclaiming `` I ❤ ... '' can be found wherever tourists gather . New York has tried to uphold its trademark by filing nearly 3,000 objections against imitators ( to 2005 ) . Parodies , such as `` I ♠ ( spayed ) My Pets '' or `` I ♣ ( club ) Seals '' , have also appeared . Facetious expressions beginning `` I heart ... '' , are based on a literal reading of the logo ( e.g. , the film I Heart Huckabees and the audio conglomerate iHeartMedia ) . In 1980 a court concluded that the producers of Saturday Night Live did not infringe on the copyrights of the `` I Love New York '' campaign with its `` I Love Sodom '' skit , ruling that it was a parody . As of 2013 , the State of New York had filed thousands of `` trademark objections and cease - and - desist letters '' to stop copycatting , and in 2012 the state sent about one hundred letters . See also ( edit ) Friday the 13th Part VIII : Jason Takes Manhattan -- horror film criticized for using the `` I Love New York '' music Heart in Oregon I Love L.A. I Love New York 355 at The Glen Tourism in New York City New York City portal New York portal Visual arts portal References ( edit ) Jump up ^ `` I Love New York Logo '' . New York State Library - New York State Education Department . Jump up ^ Interview with Milton Glaser , The Believer Jump up ^ `` ' I Love NY ' products , contracted to companies by NYS , are made overseas '' . WGRZ. April 1 , 2016 . Retrieved October 15 , 2016 . The logo , according to products it 's printed on , is the service mark of the state Department of Economic Development . Jump up ^ `` New York State Information - State Emblems '' . New York State Library - New York State Education Department . ^ Jump up to : Lambert , Tiffany ( September 11 , 2013 ) . `` A Heart in the Right Place '' . Object of the Day . Smithsonian Cooper - Hewitt , National Design Museum . Retrieved September 11 , 2013 . Jump up ^ `` The Story Behind I Heart New York '' . Buy T - Shirts Online . March 19 , 2015 . Jump up ^ `` Milton Glaser : his heart was in the right place '' . The Daily Telegraph . Retrieved July 8 , 2015 . Jump up ^ `` Milton Glaser : his heart was in the right place '' . The Daily Telegraph . Retrieved March 5 , 2012 . Jump up ^ Wansley , Joy ( October 27 , 1980 ) . `` They Call Steve Karmen ' the Beethoven of Spot Sonatas ' -- Meaning He 's King of TV Jingles '' . People . 14 ( 17 ) . ISSN 0093 - 7673 . Retrieved January 1 , 2011 . Jump up ^ Kirstin , Dorsch ( July 18 , 2005 ) . `` New York Loves Its Trademark '' . Bloomberg Businessweek . Retrieved July 28 , 2011 . Jump up ^ Byrne , Robert ( 1988 ) . 1,911 Best Things Anybody Ever Said . New York , NY : Ballantine Books . ISBN 0 - 449 - 90285 - 4 . Jump up ^ `` Looking to Revive New York '' . Gothamist . February 12 , 2007 . Retrieved February 13 , 2013 . Jump up ^ `` Elsmere Music v. National Broadcasting Co . '' . June 9 , 1980 . Jump up ^ Newman , Andy ( May 29 , 2013 ) . `` A Cup Is at the Heart of a Trademark Dispute '' . The New York Times . Retrieved May 30 , 2013 . External links ( edit ) Wikimedia Commons has media related to I Love New York . Official website The History of New York 's Marketing Campaigns , from the Gotham Gazette Trademark Protection Battle for `` I Love NY '' , BusinessWeek Interview with Milton Glaser , The Believer The Museum of Modern Art Collection Browser The Museum of Modern Art Collection Browser Legendary Press Agent Bobby Zarem 's New York Exit Interview Retrieved from `` https://en.wikipedia.org/w/index.php?title=I_Love_New_York&oldid=798143963 '' Categories : Words and phrases introduced in 1977 Advertising slogans American logos Symbols of New York City Songs about New York ( state ) Tourism in New York ( state ) Tourism in New York City United States state songs Cultural history of New York City Jingles Symbols introduced in 1977 Hidden categories : Official website not in Wikidata Talk Contents About Wikipedia Deutsch Eesti Español Français 한국어 Italiano 日本 語 Русский Tiếng Việt 中文 Edit links This page was last edited on 31 August 2017 , at 07 : 18 . 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