text: If the Church wants to save more souls, it's looking to the wrong demographic and it's using the wrong tool.  
  
  The primary group it needs to focus on is the parents of children about to be baptized, receive 1st Communion, or Confirmation.  And at the same time, the children that are the subject of those Sacraments.  Why?  They are the captive audience.  They want/need something from the Church: a way to hedge the bets on their children.  That is, they might not like going to Church, but they don't want to miss out on those Sacraments, lest there really is a Hell.
  
  The tools?  The old Catechism questions, oldies but goodies.  Help your kids learn them or they don't get the sacraments.  Learn them yourself, or you don't get your child baptized.  
  
  People are not committed to the Church because the Church doesn't' seem to stand for anything anymore but that which is already known:  Be nice.