text: Some key factors they're missing:
  
  1. Many people hate money and the sight of the money itself can have a negative effect. They should show images of people giving universal necessities such as food & water instead.
  
  2. It's not that poor people are more likely to give. It's that people who give -- goodhearted people -- are more likely to be poor because they often lack the ruthlessness & shallowness that is usually associated with the drive to obtain an excess of money and material possessions.
  
  3. The beings that people feel compassion towards, and the degree of compassion felt towards them, can vary from person to person. A mother may feel more compassion for an infant than a single woman. Someone who group up around cats may feel more compassion for cats than someone who grew up around dogs. A Muslim may feel more compassion for another Muslim than a Christian would (etc, etc). As mentioned above it's like a muscle though. A dog person can grow to love cats  under proper conditions