text: The studies also necessary because there is a widespread belief among opponents of gay marriage that gay visitors will destroy our tourist industry in Hawaii. 
  
  It was part of their campaign against gay marriage. 
  
  Facts like these studies tell us what the real story is. The fact is that gay tourism is an important part of tourism in Hawaii and we need to Market to them if we expect to dispel the idea that Christians in Hawaii dislike gays and lesbians.