The media cannot continue to showcase the more conservative Muslims as the spokespeople for Muslims,  then turn around and blame "prejudice" and "islamophobia" when people assume that that is what "Muslims" are like.

Showcase the ones who rebel, who mix and socialise outside their families and communities, who  DON'T wear hijab, who wear "normal" clothing baring their arms and legs, etc.,  who denounce the more extreme aspects of shariah, etc., and you'll soon see a change in attitudes.