From my own observation most men and women don't cook because they don't know how and don't care to learn. It's not only men.  It's everybody. The article makes a number of observations which are true but only in a very limited context. For instance the comment re: a bowl of cereal with milk (easy and not good) vs oatmeal and eggs (harder and better) is not the usual issue. The alternative to bad old cereal is a Danish or a honey bun or a toasted bagel with melted processed cheese not oatmeal. We'd all be a lot healthier if we ate the cereal with milk.