Racism is the intersection of power and prejudice. The Spur Guy used the power derived from his race and his gender to intimidate the mother, what happened in the play area, although in dispute, is a straw man. What this guy did was clearly misogynistic and racist. It's not even up for debate.

I applaud the mother for standing up to him.

But in your zeal to be a racism apologist you have missed the point.

My point is that Spur have missed a branding opportunity while the right-wingers and racists are all playing victim and are no longer customers and therefore have no further influence. Businesses like Starbucks and Nandos do that - maybe Spur after redesigning its logo could have as well.