How many students who are not athletes come to the U of O and have priorities that are not "hitting the books?" I can assure you, living for years very near campus, quite a few. 
It's hardly a young man's fault if he (like Cardale) takes the opportunity offered him by a university to hone the skills (football) that to him represent his one chance at a very good living. He'd be a fool not to do it. Now, the University shares some fault if indeed I read your comment as some sort of snide remark; many kids come here, get seriously injured, and end up with no career at all. Are universities innocent of being part of a corporate system of player development that treats young men as objects to be used and discarded?