Like it or not, women. Sex Sells. And women you can't have it every which way. You want your birth control paid by your neighbors, while you spend million or more on cosmetics to get attention, and then blame men when you get that attention. Wienstein took advance of his position and power, and look at the women that excepted the invitation, not to mention the women who were paid off. Is this right, NO. However how many men on an average weekend will buy a women a drink? And how many women will except that drink?

Who reads the sport section, men. A smart advertiser will advertise where they will get the biggest bang for their buck. Think the SI swim suit issue. Football is sex and violence, cheerleaders, the game.