The famous Jimmy Carter Playboy interview where he acknowledged that he 'had lust in his heart' is the reality check of why Playboy made so much money.

As far as the women are concerned, pandering to men's desires goes back at least to the Egyptian's women's use of kohl to enhance their appearance.

And the women in the Bible-ranging from Lot's daughters raping their father all the way to the time of Jesus' favorite prostitute-illustrate their participation.  

And  Soloman's Song of Songs?  And then there are the Psalms.  This sex thing has been going on and 'documented'  (if only on cave walls) for over 10,000 years!  

https://www.biblegateway.com/passage/?search=Song+of+Songs+1&version=NIV