I'd absolutely rather hear, read, and see ads about cannabis than gambling, energy drinks, and alcohol. Cannabis at least has the power to help people. I know there are good reasons for the aforementioned things to be legal, but I'm not sure why Coors Light can use "girls" to sell beer to young men and Red Bull can use the slogan "red bull gives you wings" if cannabis cannot be marketed at all. Alcohol can't give you sex, energy drinks can't give you wings, and gambling won't actually make you rich. 

Essentially, if we've never cared about truth in advertising before, why now with this product?