If this is truly 'family' entertainment, how about mandating that all the cheer squads have male and female members - just like the Edmonton Eskimos...? Their cheer squad is much more entertaining than the bad dancing of the scantily women of the Calgary Stampeders.  And...if you really want to shake things up, how about a woman as the new Commissioner? Women make most of the purchase decisions in their households - this shift could make a big difference to ticket sales.