Enterprise software of this sort is not for all business cultures. If you're working for The Man, you give the impression that you're gung-ho for technology. When the The Man says jump, you jump. Embracing change is not necessarily a natural thing to do because people are afraid of it. SAP is well aware of the intricate play between people's anxiety over adopting technology and people's acceptance of re-organizing business departments. When there's a whole lot of shaking going on, folks take cover. It's a natural thing to do.