That of course is just cosmetics - it doesn't include manicures, pedicures, hair colouring, styling etc or perfume. Or clothing/fashion.The Independent in the UK reports: Average British woman spends £140,000 on hair and cosmetics in her lifetime - in dollars it turns out to be $66,000 at the hairdresser and $166,000 on cosmetics. None of my girlfriends would be surprised at this. And yet we are supposed to believe that men are more narcissistic gender?