The reason why 68% of Juke buyers are women is not because this is a car that women want, it is because it turns off men more than it turns off women. The fact that men hate the styling of the Juke or the Beetle is irrelevant when few few men or women buy these unpopular models.

In the 60s, a lot of young women (secretaries etc.) bought Mustangs - often with a 6 cylinder engine... but the same car was popular with men, if not even more popular, but usually with a bigger engine.

Rather then looking at percentages, what is the car with the highest number of women buyers - likely a Civic or Corolla.