It is the ads which are most offensive. They will routinely bring in a male who is stupid/incompetent as part of the ad - completely spurious, it has nothing at all to do with the product being sold. At the same time there is the superior woman who knows that product/service X is the thing to get! Trying to appeal to women's egos to get us to buy their stuff. I find them offensive. It is sad that so many women buy into it.