The amount of coverage given to any sports team is based on the media's judgment as to the interest in and about the sport.

The U of O men's basketball team comes much closer to filling Matt Court than U of O women's basketball does. 

 That is a fact; those who watch basketball prefer men's basketball over women's basketball.

The same applies in professional sports.  

Basketball, Golf, whatever.  More and more interest in women's sporting events has developed over the years, but they are still not as popular.

Title IX does not control the sports fans or the media.