You are woefully misinformed about the finances of football and basketball.  Of the over 200 NCAA Div 1 schools, only a small number make a profit while the rest cost the university millions.  There are all sorts of specious reasons they claim as reasons to lose that wild amount of money (over 8 million loss on football at CSU every year).  CSU, for example, only has 4 male scholarship sports - golf, track and field, basketball and football - no swimming, no soccer (popular Colorado sports that students do). In fact CSU loses nearly 3 million more on football than men's track and field, men's golf and all of women's sport combined.  (per CORA request). And now a new, 100% borrowed football stadium! In fact, football takes away from other sports.

Here is the NCAA sports database: http://sports.usatoday.com/ncaa/finances/

This shows revenues, expenses and the subsidies from education to "athletics" -- primarily football.