Ahhh, the unintended "funnies" in this piece. 

1. "“We’re reaching out to filmmakers, actors, actresses ...but we’re also listening to audiences, too”  Well, that's nice.  Good move, I'd say.  

2. The man who made that inane comment is the new channel's "curator."  Curator?  What's that?  Last time I looked, it's somebody who manages a museum.  You know, that place you go to when you're interested in the past.  In history.  In dead people.  Oh, boy.

3. And the curator's name?  Schmalz.  Give or take a letter (in this case, the letter "T") and it's the same as "Schmaltz", and in the entertainment world, everyone knows what that stands for.  Ain't exactly indie high-brow.

I don't make this stuff up, folks.  But, maybe the Cohen Bros. did...