"The General Douglas MacArthur Award goes to units that exemplify the top World War II general’s ideals of “duty, honor and country.” 
“It’s not about us,” McMahon said, “but about what we do in service to our nation.”

I'm certain  that these are positive goals, just as I am certain that " We sleep soundly in our beds because rough men stand ready in the night to visit violence on those who would do us harm."

Today, we also have women standing ready in the night as well.  

Deal with it.  This is the real world outside your safe little bedroom.