You could blame "the Patriarchy" even in this age of 3rd wave feminism. Or you could blame advertising, as if women are helpless victims not competent, autonomous adults just like men...

Or, you could note that the normalization and celebration of women drinking "as hard as men" is in large part reflected in celebrated "liberated women" entertainment, by and for women, like "Sex and the City" and innumerable movies.

But that would mean not blaming others and bringing personal responsibility into the mix. And we can't have that, not with helpless victimhood mobilizing that "3rd wave."