Gordon I agree with you in that it doesn't matter what the reason behind GE's advertising it a good thing to see a spotlight on women who have made great impacts in/on the sciences. Too often they were regulated to hidden tasks while the men took credit. There are many young women and men who need to see that women have long been an asset in science. As for the push for the STEM academys, push for everyone to enter the STEM fields, if everyone does it then the market will be flooded with engineers, etc. I encourage all young men and women find a passion you are interested in that can earn you a living and provide for you and your family. Doing a job you hate to make a living for long periods of time because you are stuck there is a horrible life.