Trump unquestionably understands the difference between image and substance. Trump is all about public image. But the closer you look the less substance there is. His questionable history of charitable giving is a classic example. Instead of a great man, a shallow, shameless rather nasty self promotor emerges, the real man behind the curtain. Hillary is the opposite, over a lifetime of public service she has accumulated baggage, but peal back the nonstop conspiracies and hate speech and a very capable, supremely qualified very decent person emerges.