Not putting too fine a point on it, if there is not much of an audience market in Canada for watching women's hockey year in and year out, um, why the push to make it happen here?

I mean, I hear that in Japan they love the Sumo Wrestling Championships and in Russia they love the Chess Tournaments, but if those events are not popular in Canada whether males or females are the players or the audience members...

... why push for the adoption of a sporting event few are interested in watching? I think culture is supposed to arise from the bottom and appeal upwards, culture is not supposed to be engineered from the top levels and foisted upon the masses below... examples of culture being, I dunno, maybe The Beatles and Emily Carr maybe?