I'm puzzled by the fact that there is no mentions of the social dating sites (as whole) of fraud and gimmick. 
The bottom line of these sites is to get your credit card and charge it monthly.

The problem I have with these sites are (and there are many unknowns)  :

How many/what percentage of paid n non paid profiles do you have and why do you not disclose it?

Are there verified profiles?

Do you have fake profiles and how do you deal with it?

Are you yourself behind making thousands of fake profiles?
 
Remember Ashly Maddison that for every few thousands of profiles of women, there were only 20 some profiles of men.

I believe that the business of these social dating site have become the biggest midern scam. That's my take.