How can these people ever be successful in their bigotry if they run away from the reality that they are bigoted. 

Successful bigots don't reject bigotry but wallow in it, insisting that "nature" or "nature's God" dictates the bigotry - the other is "sinful" or "sick" or otherwise defies the Deity himself - that all "good men" must become bigots because God himself has decreed the bigotry.

They do this because bigotry is inherently irrational and has no basis in logic (from: logos - reason, the word).

Peterpi has this dead-right: there's nothing "special" about equality - especially in the filthy, money-grubbing, profit-seeking world of commercial exchange. Did Jesus not attack the money-changers in the temple? Thus how does this baker manage to twist money-changing into a temple of God? 

Stating that equality is special is just Alice in Wonderland adventures in speaking nonsense.