What....what article did you read?  I swear, EVERYONE just wants to get upset and argue now.  The author of this article said they had the right and what was on the sign was fine.  It's just amazing how stupid people are.  They get it in their head that the medium their reading is not on their side and then they just can't comprehend what they're reading.  The article TOTALLY agreed with you. 

The ONLY thing that I would say about that is the owners are not "private" business owners, they are part of a franchise and using the ever so clever phrase "snowflake" is a bit obnoxious, especially when it comes from the right wing who gets worked up into just an absolute hissy fit over almost EVERYTHING(as do many on the left).   This war on Christmas nonsense?  It's just that.  Nonsense.  And supporting the military is conservative?  Sorry...nope.  

The REAL snowflakes are the right wingers and Christians who are SOO under attack!  LOL...