He needs a new and stronger message.

How about telling us the more central and painful truth:  The root issue is the idol of self, the love of self.

Pursuing money is just one form of love of self, that is pride.

Pursuing and defending our reputation can be just as damaging as pursuing money.

Vanity, wanting to be consulted, etc.

Francis wants to stay popular and so he cleverly tap dances around giving us the real medicine we need to draw closer to Christ.

He bores me with his cheaper (and ever trendy) version of the Gospel.

Railing at the "pursuit of money" lets 99.9% of the people off the hook, letting them cast stones.

That's not being a good father, just a populist one.