I don't know why the Church selected St. Jude as the antidote to Santa Muerte. The article also does not tell me how she is connected, if at all, to pre-Christian belief in Mexico? Is this an indigenous belief resurgent, and thus, bound to be popular? Why isn't St. Mary a more viable alternative than St. Jude for the people? The Lady at Guadalupe has been popular, I suppose she is similar to indigenous belief? 

NCR held its art contest before the second millennium and called for drawings to celebrate "the arrival of Jesus among us," and published many of them in "Jesus 2000," Dec 24, 1999. But not one image of Mary except for a blue-robed woman at the Last Supper?  Few of the feminine. 

NCR, just beyond belief how you could have a 2,000 year celebration of the Nativity without even a nod to Mary. I am still amazed 17 years later

Maybe the people of Mexico want Her in the picture. 

But a saintly guy with a wooden club appeals to some no doubt -- hierarchs like the idea of a club?