I don't think fundraising is where this idea, or some reasonable facsimile thereof, takes off. I think it starts with a commitment to move away from the magazine approach to Catholic journalism and toward investigative reporting and analytical commentary -- which is a far cry from "this is what I think about what I saw on TV last night." Ironically, this is where NCR has done its best work over the years, so I would wonder at a decision not to pursue this precisely when everyone in America is concerned about our common future. 

I think it's fair to say that Catholic journalism is in crisis, which may be where it can find its voice again. Just think about what someone like John Allen is doing for a living these days. 

There's an old joke about "hard-hitting" headlines in diocesan newspapers, such as "Priest's Mother Dies in Ireland."  I wonder if a series of articles about what cardinals are up to is any better....