It isn't just in the USA. There was a fad for various Family / Heritage / Christian right wing nuts to run under Fringe Party banners here in Canada. One of those party banners featured a party logo with the vertical bar of the christian cross shortened to nearly the same length as the horizontal bar, and right angled hooks at the ends of both the vertical and horizontal bars. 

Even a non visual thinker should be able to get the message from that choice of logo, not that far from the Nazi swastika.