Not all people calling themselves Christians practice ego marketing or conspicuous consumption. Some people actually believe that Christ wasn't just kidding in Matthew 25:31-46, which if you read it, is pretty depressing instruction for anyone wanting to avoid refugees, blame the homeless, or feel entitled to make money off of the credulity of the easily impressed. How to fix human nature? Grisham is ego marketing, not practicing the commands of Christ, but it works for him--here he is, complete with video, in the newspaper. Christ said the poor would always be with us; unfortunately, the same is true of the jerks.