So, it IS about recruitment, which you have not denied!  So like OD and "Priests for Life", of which Rachel's Vineyard is an affiliate.  One Taxas bishop has already declared that Priests for Life is not a Catholic organization in his diocese (where the PfL leader, Father Pavone, is incardinated), despite its  canonical status as "a Private Association of the Christian [Catholic] faithful."  Indeed a cautionary tale, to say the least!