It's the 'art' in his deals.  In the end his is a genius of a con artist salesman.  Paula White at his inauguration is the icing on the cake.  He is  'born again' because he recognized another genius con artist in Paula White.  I still laugh at the photograph taken of him and some big deal Evangelical leader, I think it was Jerry Falwell's son and wife, with Trump's Playboy cover shoot prominent in the background.