Here's what they are really trying to say:
"Hey, you little piss-ant queers, why is this so hard to understand? We detest you. You are sinners. We know this because it’s in the Ten Commandments and because of all the things Jesus said personally about you. It’s right here in our Bible. Yours is the worst sin of all—even more abhorrent than that of murderers, adulterers, liars, cheaters and thieves. We will gladly do business with them, but not with you. While we are in business to make money, we don’t want yours. If we hate you, discriminate against you, demean and belittle you, punish you and harass you enough, you’ll change your ways. We know this because look at how we’ve been able to reduce your numbers, even just during our lifetimes. Then, and only then, will we have a society in which everyone behaves the way we think they should, in accordance with our religious beliefs. This is called “religious freedom,” and is worthy of action by lawmakers."

That wan't so hard now, was it?