Jack,
Yes, we are to love our neighbor as we love ourselves and even love one's enemies. Here's the catch.  The world looks at love far differently than most Christians.  In many cases  love means a different thing than it  means in the Bible.  I think love has lost its true meaning and the Bible even predicted that in the end times "The love of most would grow cold." Mathew 24:12    This is due to the increase in wickedness. The world, in general, confuses Christian "love" with human "lust" The increase in sexually explicit  movies, TV  and internet all have  led  to a loss of true  love and an increase in  lust. That's  just where were at now.

  You wouldn't stick a needle in your arm to get high would you? But its OK for your neighbor? It would be like watching them jump off a cliff.  Warning people about danger IS love. Its not love to just stand back and let people kill themselves. To warn and plead with a 'hell bound' society is not only Christian, it is  the humane thing to do.