"They take all major credit cards as a 501(c)3 tax exempt Corporation and lobbying group ..."   I.e., they comprise a modern-day, New-Age Beggars' Guild.  Their product is fear and a peculiar green sanctimonity that (as a pundit has said) borrows all the concepts of Guilt and Punishment from Judeo-Christian religion, but leaves behind anything to do with hope or redemption.