In response to one of the comments here, accusing the person who wrote this blurb of trying to ruin the business discussed here is nearly as hilarious as the suggestion that they are angling for a coveted prize in journalism which would be and an unlikely event indeed should such a thing come to pass. Although the juxataposition of "historically black " and "gentrification" in the same sentence is unintentionally hilarious.  Basically the coffee/etc purveyor did not want to be associated with British Colonialism. I cannot imagine why they would not want to brand themselves with something that managed to ruin several civilizations and created conflict that continues to this day.  The outrage is curious considering some of the horribly racist and anti human things people do support whether unknowingly or just due to stupidity and ignorance