I have mixed feelings about this. My first thought is that it's not a big deal to me if someone wants to kneel, whether it's Kap or Tebow. Seems like an overreaction by the fans and media. I'm a veteran and my response is a solid "so what?"

But football IS a big business, kneeling is going to be divisive, and it's going to hurt the business that provides so much income to so many players and cause long lasting damage to the fan base when the NFL and the teams aren't the ones contributing to the issue. So why punish their colleagues and team owners by damaging the business that isn't involved? It's not a concussion protest. 

Players would do a lot more to the cause by working with police departments around the country, talking, donating time, or protesting on their own time. I'm just not sure how riling up the football fans helps prevent excessive force by the police on black Americans. There may be better, more productive ways of bringing attention to the issue.