No big surprise.  There will be a lot of initial interest – regular users will want to see if the quality is there, and novices might be curious enough to give it a try.

I think, though, that they ought to fix the price at least a buck or two below “street” value, since regular smokers rarely pay that.  They need to get to a point where the black market simply doesn’t pay – around 27% of the cigarette trade in Canada is under the table because of high taxes.