This is the problem with the micro-aggression society.  This was not an ad about soap making a black women white.  That is repulsive and racist.  This is an ad showing a succession of women who are happy about the product they are using.  The first one is black - because if they'd put the white one first they'd have been accused of racism. 

This should not be a headline today.  The company should have said "It is about all of the women who happily use our products daily.  There was no racist implication."  

This is just a bridge too far.

Then the media compounds it by using charged headlines and only telling half the story.  We can't live our lives trying to ensure that everything that is done isn't offensive.  If it isn't meant to be offensive, maybe it isn't.  This ad isn't even in poor taste - those taking offense are choosing to be upset.