Remember who this effort is aimed at - the low-info and/or racist (and really, being stupid and ignorant goes hand in hand with being racist). There is a huge portion of the deplorables that really think there is such a thing as "white genocide". 


Where can you even start with such people? There is that quote about not being able to reason people out of a position that they didn't reason themselves into....(which was from Swift, maybe? http://quoteinvestigator.com/2015/07/10/reason-out/ )