The protest is about the media propaganda that white racist cops systematically target innocent black people in America.

The media creates false narratives. They soon knew "Hands up, don't shoot" never happened and that Michael Brown had tried to grabbed the cop's gun before rushing him and that the cop shot him in self-defense. Yet, they carried on as though this was some sort of racist injustice.

Almost all their favorite "white cops kill innocent black person" have a similar twist. The media almost never makes national stories of cops killing whites, trying to create the impression it doesn't happen and that only blacks are targeted. The media buries stories of black-on-white crime, often tries to hide the race of black perpetrators, ignores most black-on-black crime, and almost never discusses that young black males commit violent crimes way out of proportion to their representation in the country, which are key parts of the story.