Actually there was a sizeable village at Utqiagvik for centuries before whites arrived. Google the name and you can read up on the interesting archeology of the place.
Secondly ancient names not being easy to define is really common. If you get into where the term Eskimo came from you will see there is no clear picture,
Or take the name of one of our largest and most populous states, California. I'd say 1 in a 1000 Californians (1 in 10000 Alaskans) know the origin of the word or the land it described. 
The language of the Utqiagvik natives has only been a written one a short time. Spelling and definitions will evolve. But it is hardly gibberish white eyes.