Establishment media has given Trump more free media coverage than he's worth, while Trump's mouth has been working overtime to sink his so-called campaign---But his base isn't buying it.  White supremacist movements across the country are embracing his bringing into the mainstream ideas like building a wall and denying entry to muslims, and view his candidacy as their last best chance at political legitimacy.

As for Trump himself, I don't think he really cares whether he's opened a can of worms or Pandora's Box, as long as he gets paid, and wins, or comes close to winning, the biggest popularity contest in the world.  His followers certainly don't care, and won't hold him to any standards of truth as long as he upsets the apple cart.

They're being played, even more than the democrats, and that's saying a lot:  People who vote for Trump don't really believe in the ideals of the Constitution; they just hope he shakes things up and gives them a shot at revenge