If I had my way, I'd do it like the white missionaries and white BIA teachers did it: You either call it Utqiagvik or we'll beat the hell outta you. (This was how I was raised in Shatoolik. Beaten till I learned English). That was mighty white and arrogant of them, and I will also say, I do not consider myself American because I wasn't on the shopping list when Seward bought my land out from under the feet of my Ancestors. I am Inupiat.