I too was puzzled by the ad, mostly because of the cherry-picking to tribe to make something true that isn't...the United Staes were never a fundamentalist Christian nation, far from it. And most Christians don't share the radical views of. Very few believers, they seem to have come to terms with a old earth, an expensive universe and believe that Jesus was a liberal...maybe the first and those at the time who were struggling with intrinsic value, not because one of was white and wealthy, but based on one's connection to god no then one's actions.  And it is in that that Hobby Lobby has taken up a fight, and some of us strongly disagree. Then they buy an ad, that tried to create the false inpression of the history and values of the United States. And they will get push-back 'cause it is wrong. And that's free speech, not PC, not hate speech, just evidence of a much more complex conversation about who we are and why that is not what they said was true.