Keep the name "alt-right" and promote it! It describes exactly (alternative right) the coalescing movement of Nazis, KKK, and white-supremacists/nationalists. These groups used to be disconnected but social media has enabled them a means to unify nationally. Deceptively they announced their intentions in Virginia with "Unite the Right!". Essentially, bring the base and attract those on the periphery, some who may agree with them and some who unknowingly don't, thus the strategy of rallying around the Confederate monuments; increasing their numbers and morph into the "right" as opposed to the alt-right. The alt-right are not anarchists, fascism is the opposite of anarchy. Fascist believe in centralized and eventual complete government control. Anarchists were as much an enemy to the fascists as communists. Anyone who identifies as an "alt-right" supporter is a fascist and by definition, a racist. Keep the moniker alt-right, it immediately identifies what one is and is a good thing.