The basis for the name change is what's wrong with it. The basis to "reclaim Alaska Native culture and language." Is their culture rooted in a name of a town? No, and to think this will spur some increase in that is a farse as well. It's another new generational attempt to inspire good in a bad medium. Barrow is known throughout the world, not because of merely it's name...but it's people, location, and history. Does it's name make people think a bunch of white or asian people live there? No. When I think "barrow", I think...hard working Alaskans, enduring a difficult climate while embracing their heritage. If the new generation wants to embrace their culture and language and dialects, then save the language through education. Create more awareness through events and festive environments. But...that may be too much for those individuals and feel that a mere town's name will do. What's in a name right?