I agree, Ed on the alternate version of the hopey-changey thing. But I also believe that their version of hopey-changey was wrapped in many layers of the worst of humanity. It was also packaged in a fairy tale about America, and hence about themselves, that hides a viciously ugly history of genocide, slavery and destruction, that a large portion of white Americans actively resist understanding. I've seen it and listened to it my entire life, and God knows it's displayed aplenty in the comments here on ADN.  

People believe that because they are not "bad people," by default they must be "good people."  They have a shallow understanding of morality and human decency.  This man eloquently captured it in this article, and I've read little that can compare to his insight; it is brilliant.
http://www.alternet.org/election-2016/white-flight-reality-inside-racist-panic-fueled-donald-trumps-victory