Fight Club Contained the term in a non-political context and not sure where they got it. But When the Alt Right and White Nationalists started using the name "Fight Club", a member pointed out the rascist roots of the word "snowflake" so they started using it. The White Nationalist love to use words that are almost code words that are not immediately recognized as rascist-- like "blood and soil, Pepe, and SJW. There is also an anti fascist group that calls itself "Fight Club" by the way.