The NFL IS the players. These are athletes that are the best of the best. Ownership knows it's hard enough finding the talent necessary to fill out a team so they can't fire players without the quality of there product dropping dramatically, so yea it's all business for ownership. 

The players on the other hand are doing this for a cause. They have a platform and it is great that they can use this platform to protest the systemic racism and injustice that still permeates our legal system and our culture. This is a conversation we must have and a cause that we all need to take up so that this country can live up to the ideals set forth in the constitution. The players should be commended not condemned. They are actual working to make our country great - for everyone. Trump, on the other hand, is divisive. His "great country" is exclusive and exclusionary. There is a reason Trump rallies are 99.9% white.