Yes, it might work.  Trump apologies for his remarks by saying he is 'blunt' and 'sometimes too honest', and his gullible supporters sigh with relief at his smidgen of humanity.  So when he called women those ugly names, he was just being honest?  His bigoted statements about non-whites simply him being  blunt and plain-spoken?  Hiring someone who persuaded him to improve his image does not change him or his beliefs.