Right on, Kevin!  People who don't get it are usually part of the problem.  White privilege, male privilege, class privilege.  Those who are privileged should feel obligated to help those less fortunate, which includes other species and ecosystems; there is human privilege, too.   Unfortunately, many who are born with it are under false assumption that they have earned it.  The wealthy have typically make their wealth off of the Earth's resources or the backs of slave wage labor. 
Some folks who are exceptional can rise above the limitations put on them from birth, such as President Obama, which makes him even more admired. The good news?  Rich old white guys will die too. We who have the time to submit comments here are most likely privileged; which means we should offer help.