Do you understand my point about the name and the chant?   That is the point I was trying to make with equating the chants of White Lives Matter and Black Lives Matter.   Not that the organizations are equivalent.  I am saying that at least some whites are as insulted by the name Black Lives Matter, as I am sure some (maybe most) blacks feel when White Lives Matter is chanted.     
From your link, maybe they should include the Too.   It is not always as implied as  they think.   It would stop arguments like mine.