Yup.  My sense of  'rebranding' is essentially floating an attractive new package over an old, tired product.  The composition of the USCCB hasn't changed enough yet through Francis' appointments to change the collective essentials of our shepherds.  They believe down to their ontologically superior toes that abortion is the worst, uncloseted gay relationships a close second, child sexual abuse management mostly a financial embarrassment, and feminism/women's rights primarily a disordered thought to be quashed.  

Unless and until the warriors reorder their priorities, I'm afraid we're stuck with the same old concepts, even if they somehow agree to wear a new mask.