I disagree there is a message. Restrict abortion, end gay marriage, criminalize pot, and do nothing about climate change. They will balance the budget so no new infrastructure spending (except for the Single Stop Scarborough and "smart track"); the conservative take on gridlock is more cars! This is a message  that appeals to  a majority of Conservatives, i.e. older Canadians,  but not a majority, and an increasing proportion, of Canadians. We all love grandpa but, honestly, he is getting a bit dotty.