Well, frankly, this is one if the worst articles I've ever read here, conflating all acts of aggression from high school texting to ISIS terrorist attacks.  If it were written better, I'd say that the purpose of the article is to redefine bullying, such that,  e.g., homosexual activists can compare someone who expresses opposition to same-sex "marriage" to a suicide bomber.   These are dangerous Orwellian word games.