False equivalence to begin with. Gay couples don't threaten the bakers life.  Gay couples don't exist to attack the baker.  They are just people who want a wedding cake.

Furthermore, there was not discussion about what was on the cake.  Simply, "we don't serve gay weddings".  It wasn't about insensitive remarks. If that was the case I would be with a baker who said, "I won't put that on a cake."

I know a lot of conservative (not political) type people who woulnd't put a lot of things you see on cakes today.  They'd make the cake and tell you to put that part on your self if you wanted it.