How is the expectation that a specific baker make your cake a basic human right?
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Isn't the ability to do what you want with your property a "basic right"? isn't freedom of association a "basic right"? I am speaking specifically about privately owned, non-subsidized businesses like DBA's or personal property rentals. If something goes wrong, they are personally liable in civil court for all of their decisions.
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Businesses that receive special treatment from "the people", shouldn't be able to discriminate against "the people". Government entities are in place to represent all people, discrimination of any type here shouldn't be tolerated. (Like the gay marriage refusal incident.)