Don Cherry is a spokesman for hockey and he is in his 80s. Hockey is in decline in Canada because it does not represent the new Canada which is based on diversity. Hockey is old stock Canadians (British and French). Basketball is the future sport of Canada they have Drake a spokesman who is half black and half Jewish. Majority of blacks, Chinese, Jews, Flipinos are basketball fans.
Cricket is another upcoming sport in Canada which has strong roots with the people of Pakistan and India. Soccer is popular with Africans, South Americans and Arabs. Hockey will be a minor sport in another 20 years.