Yeah, and once upon an era, nice women didn't drink.  And then, once they started tipping the bottle, nice women didn't smoke. And then "care for a light?"   

What was good for Canadian Club and Seagrams was good for women, too. Wasn't it?
What was good for American Tobacco was good for women, too.  Wasn't it?

Oh, this is easy!
The universities' mandate--and the federal government's, too: crank up the PR/marketing machine.  Social media makes it easier than ever to mold minds.

 "Yes!  If you're a woman, there's a great future in nation-changing science and tech just waiting for you.  And--limited time only--15% off your tuition fees in your final graduating year.  Don't delay!  See a university near you!  Ask for the "I Can Do It" fast-track application program.  Because...you KNOW you can do it." 

You're welcome.