Change begins with us as consumers. Bloomberg reports 85% of consumer shopping is done by women. Take a look at how much retail space is devoted to women's shopping habits, with most products being redundant, excessive, or eventual landfill. We don't need more stuff, more and better furniture, more gifts and decorative items, more jewellery, bigger clothes closets, fancier appliances, more shoes, cosmetics, bathroom and body potions. There is only one thing we should be consuming: less!