I'm afraid it's a chicken or egg situation for most women sports, especially soccer, but also basketball (both college and pro).    There's not enough interest to get ratings, so it doesn't sell advertising, and if it doesn't sell advertising, it doesn't get print media or TV coverage, and without those, there's not enough interest.  In this country, soccer doesn't stand up to the American version of football.  I have a daughter who played soccer from about 8 through high school and is a certified official.  But she's never considered it to be anything more than fun and exercise, because there's no future in it.

I have a mortgage client who is an all time record holder for the University of Kansas Women's basketball (don't recall if it was rebounding or scoring), but she went to Europe to play pro ball for 9 years because the money was better than here.