Unilever could, if they cared to, learn several lessons from this fiasco. One, know who your consumers are. I had so many people on my social media newsfeeds, women of color, announcing that they were so disappointed they refused to use Dove products any more that I lost count. Another is to have some diversity on your advertising staff. Anyone with half a brain in their head would have questioned this before they published it. Also, having competent people on your advertising team would make a tremendous difference.