Same as Trump's strategy.  Presents a libertarian front on social issues while he advances his 1%er interests on economic and anti-government issues.  Oh and don't forget he still has Trump's penchant for nasty attacks, especially on female politicians, with no substantive facts.  "O’Leary called Notley a “toxic cocktail of mediocrity and incompetence blended into one drink and it’s toxic for the economy.”"  Sounds very Clinton-attack like.  

The only thing that would be deadly toxic for Canada's economy is having O'Leary mimicking all of Trump's tactics as head of a Canadian political party.  But, from an electoral perspective, he would not be a bad choice for all people who do not want Reform Conservatives back in office any time soon.