Full disclosure: my daughter plays hockey in the Canadian university system. I would guess the average attendance is about 150 spectators. The quality of hockey is pretty good given that the beat Canadian players( university)  are playing in the NCAA. Coaching is okay not great. My older son played in the NHL and the KHL but I'm not comparing genders to one another. 
My daughter knew from when she was 6 years old that in order to make a decent living in pro sports it was either golf or tennis or figure skating . Yes, basketball and soccer have pro leagues and yes some women do well but for the top earners its tennis first, then golf.
780 spectators watched Canada lose to Finland. I know there are much bigger crowds when USA plays Canada but thats an outlier. If women's hockey can ever come close to matching attendance and sponsorship levels of men's hockey then yes, women deserve a cut.
But as a business model it won't happen until women's hockey at least equal junior leagues level.