I think the point is that it's NOT "genetically wired", but societally constructed and imposed.

With great regret, I stopped shopping for the grandkids at the one good local kid's toy store in our small town when they (the kids) were very, very young: entering the store introduced customers to two aisles. One was all knowledge- and action-based stuff, in all kinds of colours, and the other was.....pink. With home- and child-minding stuff.

It's 44 years since I joined the women's movement, and honest to heaven............