Whether GE is advertising for gain or not, or any other company who employs legends of engineers or scientists, I personally think it's a great idea to point out great women in science. We need more women encouraged to be scientist.  We have enough a-holes like Trump or Goldberg that see women as objects, this is the reason women earn only about 80% of a man's pay for the same type of work.  50 years ago my HS graduation class top 10 students were women, I do not suspect much has changed today regarding women's academic successes. But also nothing has changed when the word "feminist" is used as a damning word by the right wing nuts.