Do people miss the point when they don't agree with you? Let me ask you this, what has been changed by their actions? Are you all of a sudden going to change the mind of somebody who is racist because they took a knee during the anthem - is that what they really believe? If they want their actions to effect change in their own communities then they should start changing their immediate environment. Maybe the players should quit getting sh*tfaced and shooting themselves in the leg, beating up the women in their lives, driving hammered, getting into fights, etc...
Bronco players, if you want to create a positive change then live a certain way.  YOU are a roll model to a lot of young kids so your actions mean a lot.  Kneeling during the anthem does nothing to change the world.  Beating up (or not beating up) your wife/girlfriend does a lot more to influence the direction of both your immediate environment and the world in general.