This is exactly why i continue to fly Alaska and hold shares in their company. They understand that the future of being a company is about watching out for their family of employees and the guests that choose to use their service. 

Gentlemen for those of you who feel like this limits your freedom of speech, by all means, create your own airline or fly one that supports the culture and behavior you are seeking to have.

Those of you who are curiosity about this and would like to expand your view on this behavior, look at it through the experience of the woman: https://www.youtube.com/watch?v=b1XGPvbWn0A