Fancy analytics and targeted advertisements? Bah!
All it took was a couple decades of constant fear mongering to turn the brains and spines of susceptible victims to jello.  Go watch Fox News for an hour, if you can stomach it, and you'll come away certain that world is out to get you...unless some hero comes to rescue you.  Same goes for the breathless online rubbish.  A quick scan over Bitebart screams headlines like:
"Armed Rioters in ‘Ninja-like’ Uniforms Using ‘Paramilitary Tactics’" (yeah, Berkley students...paramilitary ninjas...right)
"Trump Calls On NRA to Help Secure Gorsuch Confirmation"  (sigh)
"Pro-Sharia Women’s March Organizer Wants to take away the vaginas of Ayaan Hirsi Ali and Brigitte Gabriel" (Huh?  Anyone have any idea what that is about?)
"Iran Commander: We Will Fire ‘Roaring Missiles’ if Threatened" (That does it!  Time to send in SEAL Team 6!)

It's a simple recipe.  Chef Bannon has perfected it.  And the fear junkies can't get enough...