Yes, but vacuous works in this celebrity junk culture, especially when presented by a lovely face. The mass audience, given its entertainment preferences, clearly hasn't the time or taste for depth -- Ivanka's father knew it when he campaigned and he knows it now, and it suits his mindlessly loyal base.
The lady is in a rare and tricky spot, the words and acts of daddy President sometimes at odds with her more modern and progressive instincts. She is not the problem.