{"action":"created","issue":{"url":"https://api.github.com/repos/simpledotorg/simple.org/issues/1","repository_url":"https://api.github.com/repos/simpledotorg/simple.org","labels_url":"https://api.github.com/repos/simpledotorg/simple.org/issues/1/labels{/name}","comments_url":"https://api.github.com/repos/simpledotorg/simple.org/issues/1/comments","events_url":"https://api.github.com/repos/simpledotorg/simple.org/issues/1/events","html_url":"https://github.com/simpledotorg/simple.org/issues/1","id":334149651,"node_id":"MDU6SXNzdWUzMzQxNDk2NTE=","number":1,"title":"Brand Design for \"Simple\"","user":{"login":"dburka","id":711809,"node_id":"MDQ6VXNlcjcxMTgwOQ==","avatar_url":"https://avatars1.githubusercontent.com/u/711809?v=4","gravatar_id":"","url":"https://api.github.com/users/dburka","html_url":"https://github.com/dburka","followers_url":"https://api.github.com/users/dburka/followers","following_url":"https://api.github.com/users/dburka/following{/other_user}","gists_url":"https://api.github.com/users/dburka/gists{/gist_id}","starred_url":"https://api.github.com/users/dburka/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/dburka/subscriptions","organizations_url":"https://api.github.com/users/dburka/orgs","repos_url":"https://api.github.com/users/dburka/repos","events_url":"https://api.github.com/users/dburka/events{/privacy}","received_events_url":"https://api.github.com/users/dburka/received_events","type":"User","site_admin":false},"labels":[],"state":"open","locked":false,"assignee":{"login":"dburka","id":711809,"node_id":"MDQ6VXNlcjcxMTgwOQ==","avatar_url":"https://avatars1.githubusercontent.com/u/711809?v=4","gravatar_id":"","url":"https://api.github.com/users/dburka","html_url":"https://github.com/dburka","followers_url":"https://api.github.com/users/dburka/followers","following_url":"https://api.github.com/users/dburka/following{/other_user}","gists_url":"https://api.github.com/users/dburka/gists{/gist_id}","starred_url":"https://api.github.com/users/dburka/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/dburka/subscriptions","organizations_url":"https://api.github.com/users/dburka/orgs","repos_url":"https://api.github.com/users/dburka/repos","events_url":"https://api.github.com/users/dburka/events{/privacy}","received_events_url":"https://api.github.com/users/dburka/received_events","type":"User","site_admin":false},"assignees":[{"login":"dburka","id":711809,"node_id":"MDQ6VXNlcjcxMTgwOQ==","avatar_url":"https://avatars1.githubusercontent.com/u/711809?v=4","gravatar_id":"","url":"https://api.github.com/users/dburka","html_url":"https://github.com/dburka","followers_url":"https://api.github.com/users/dburka/followers","following_url":"https://api.github.com/users/dburka/following{/other_user}","gists_url":"https://api.github.com/users/dburka/gists{/gist_id}","starred_url":"https://api.github.com/users/dburka/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/dburka/subscriptions","organizations_url":"https://api.github.com/users/dburka/orgs","repos_url":"https://api.github.com/users/dburka/repos","events_url":"https://api.github.com/users/dburka/events{/privacy}","received_events_url":"https://api.github.com/users/dburka/received_events","type":"User","site_admin":false}],"milestone":null,"comments":70,"created_at":"2018-06-20T16:09:25Z","updated_at":"2018-07-23T04:35:18Z","closed_at":null,"author_association":"CONTRIBUTOR","body":"We are asking designers to consider participating in an open-source effort to create a brand for [Simple](http://www.simple.org). Please see [this post on Medium](https://medium.com/@dburka/4025c6d48acc) for the background of this not-for-profit project. Thank you so much to everyone who participates.\r\n\r\n# The creative brief for Simple\r\n\r\nGreat brands often begin with one clearly articulated statement. What makes the \"Simple\" project different from any other project like it? For us, this all starts with the idea of _**radical simplicity**_:\r\n\r\n> Simple is a simple, reliable, easy-to-use app to track patients with high blood pressure.\r\n\r\nMost other software that healthcare workers use is complicated and hard to learn. Our aim is to be a breath of fresh air  — an app that's simple, which nurses and doctors actually like to use.\r\n\r\n### Brand personality\r\nThink of the brand like your favorite nurse: smart, insightful, careful with your privacy, and treats you as a human being. The brand _isn't_ goofy, corporate, aloof, or complicated.\r\n\r\n### The audience for the brand\r\n\r\n1. Nurses, doctors, and other healthcare workers\r\n2. Health administrators\r\n3. Patients\r\n\r\nThis software will be deployed all over the world, starting in India, so take cultural considerations into account.\r\n\r\n### Common touch points\r\n\r\n- Mobile apps: The brand has to work very well for mobile operating system icons and in-app placement. (See [screenshots](https://www.simple.org/images/screens.png) of the app in progress).\r\n- App Store: The brand should be immediately recognizable in the Google Play Store or other app store.\r\n- Website: [simple.org](http://www.simple.org) \r\n- 3D renders: We may make a physical trophy for great clinics. An amazing identity would lend itself well to 3D renders.\r\n- Media and animations: In the future, we may do training videos and add animations to the app. A brand that lends itself to animations would be useful.\r\n\r\nThe brand will sometimes be used in low quality one-color physical prints (e.g. a training manual), so keep your design simple and unfussy. Really thin lines or gradients might be hard to reproduce.\r\n\r\n# Foundations of community\r\n\r\n- **You are giving your work away willingly:** In other words, this is a volunteer effort. You are sharing your design work for others to modify and use.\r\n- **We all design together:** By participating, you are allowing others to build on, remix, modify, and otherwise change your work.\r\n- **You may not get credit:** We will try to give credit where credit is due, but this may be a messy collaboration where many people riff and build on each other's ideas.\r\n- **Be positive, critique with an open heart:** Please be supportive and don't make your comments personal. This is [a great article](https://mikeindustries.com/blog/archive/2017/06/how-to-give-helpful-product-design-feedback) on how to give constructive design feedback.\r\n- **We value and seek diverse engagement:** We actively encourage participation from designers from all over the world. We should make everyone feel welcome in this project.\r\n- **There will be art direction:** Input from everyone will be crucial to choose an identity that matches the brief, but this is not design-by-committee. In the end, our team will select the brand that best fits the project.\r\n\r\nWe wrote these foundational statements based on discussions with designers who work in open-source. Don't agree with the statements? Think something is missing? [Let's discuss in the comments on Medium!](https://medium.com/p/4025c6d48acc)\r\n\r\n# How to participate\r\n\r\n1. **Share your brand ideas below on GitHub.** A GitHub \"issue\" can work like a discussion board. Just add a comment at the bottom and add a PNG or JPG of your idea. If you're willing, also include your source files as a link so others can easily riff on your concept. Please explicitly add a \"[Copyright: CC0](https://creativecommons.org/share-your-work/public-domain/cc0/)\" to your submissions.\r\n3. On GitHub, provide feedback on other people's submissions. Not sure how to give constructive feedback? Read [this article](https://mikeindustries.com/blog/archive/2017/06/how-to-give-helpful-product-design-feedback).\r\n4. In addition to GitHub, feel free to post your ideas on Twitter, Dribbble, and Facebook with the hashtag [#simpleapp](https://twitter.com/search?f=tweets&vertical=default&q=%23simpleapp).\r\n\r\nWe asked several designers to take the lead on critique. When you submit your ideas, you will likely receive feedback from:\r\n\r\n- [Juhi Metra](http://juhi.co/), prev head of design at Zomato\r\n- [Mike Davidson](https://mikeindustries.com/blog/about-me), prev VP of design at Twitter\r\n- [Dhruv Saxena](https://www.linkedin.com/in/dhruvsaxena1/), design partner at Uncommon.is\r\n- [Gabriel Valdivia](http://www.gabrielvaldivia.com/), design at Jigsaw/Google\r\n- [Meg Robichaud](https://dribbble.com/megdraws), illustrator at Lyft\r\n\r\nKeep in mind, this is a collaboration not a contest. The only prize is that in a few years, together we will have improved the cardiovascular health of millions of people.\r\n\r\nThe world is improved by the combined efforts of many people in big and small ways. We are excited to see what we can create together.\r\n\r\nThank you.\r\n\r\n\r\n\r\n---\r\n\r\n---\r\n\r\n---\r\n\r\n### Thoughts on open-source design\r\nThis open-source branding project is a bit of an experiment. There are a few concerns that I would like to address:\r\n\r\n###### Doesn't good design cost money?\r\nAsking people to do work for free makes me nervous. Although we are a well-funded not-for-profit and could hire a design agency to create this brand, we are taking a collaborative open-source approach to involve a broad community from all over the world.\r\n\r\n###### Isn't this spec work?\r\nI'm sensitive to designers' concerns about spec work and I'm genuinely concerned that I'm asking designers to volunteer their professional skills. Spec work usually promises something down the road if you do unpaid work now. This is not spec work - it's volunteer work with no promise of exposure or compensation down the road.\r\n\r\nIn addition to contributing in a small way to a project that will save lives around the globe, I hope that our critique group will benefit designers who contribute their ideas.\r\n\r\n###### Design by committee results in mediocre design, right?\r\nDesign can easily be watered down by making decisions as a group. But, design also benefits from a diversity of ideas. The diamond shaped design process has a lot of value - generate lots and lots of ideas and then narrow in on the best ones.\r\n\r\nAt the beginning, the brief needs a strong viewpoint. At the end, the decision-making process needs a strong viewpoint. Those parts should not be done by committee. Our team wrote the brief with input from friends. And at the end, I will art direct with input from the community as well as from the designers who I have asked to help moderate the critique.\r\n\r\nI'm mostly hopeful that this process will generate many great ideas and fruitful discussions about which ideas best serve the brief. \r\n\r\n###### This isn't a new idea.\r\nCorrect. Many designers have done open-source work. Projects have done open-source brand solicitations previously - check out the relatively recent projects by [WebAassembly](https://github.com/WebAssembly/design/issues/112) and [NodeJS](https://github.com/nodejs/evangelism/issues/179). I am not the most knowledgeable person in the world about open-source and design, but I did speak to some of the experts. I hope we can adjust, learn, and try to create a great process for projects like this.\r\n\r\n---\r\n\r\n###### About Resolve to Save Lives\r\nResolve to Save Lives is a five-year, $225 million initiative funded by Bloomberg Philanthropies, the Chan Zuckerberg Initiative, and the Bill & Melinda Gates Foundation. It is led by Dr. Tom Frieden, former director of the US Centers for Disease Control and Prevention, and housed at Vital Strategies, which works in 60 countries with the vision of a world in which every person is protected by a strong public health system. To find out more visit: https://www.resolvetosavelives.org\r\n\r\n###### About Vital Strategies\r\nVital Strategies is a global health organization that seeks to accelerate progress on the world's most pressing health problems. The Vital Strategies team combines evidence-based strategies with innovation to help develop and implement sound public health policies, manage programs efficiently, strengthen data systems, conduct research, and design strategic communication campaigns for policy and behavior change. To find out more, visit www.vitalstrategies.org"},"comment":{"url":"https://api.github.com/repos/simpledotorg/simple.org/issues/comments/406936481","html_url":"https://github.com/simpledotorg/simple.org/issues/1#issuecomment-406936481","issue_url":"https://api.github.com/repos/simpledotorg/simple.org/issues/1","id":406936481,"node_id":"MDEyOklzc3VlQ29tbWVudDQwNjkzNjQ4MQ==","user":{"login":"rickymetz","id":2237073,"node_id":"MDQ6VXNlcjIyMzcwNzM=","avatar_url":"https://avatars3.githubusercontent.com/u/2237073?v=4","gravatar_id":"","url":"https://api.github.com/users/rickymetz","html_url":"https://github.com/rickymetz","followers_url":"https://api.github.com/users/rickymetz/followers","following_url":"https://api.github.com/users/rickymetz/following{/other_user}","gists_url":"https://api.github.com/users/rickymetz/gists{/gist_id}","starred_url":"https://api.github.com/users/rickymetz/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/rickymetz/subscriptions","organizations_url":"https://api.github.com/users/rickymetz/orgs","repos_url":"https://api.github.com/users/rickymetz/repos","events_url":"https://api.github.com/users/rickymetz/events{/privacy}","received_events_url":"https://api.github.com/users/rickymetz/received_events","type":"User","site_admin":false},"created_at":"2018-07-23T04:35:18Z","updated_at":"2018-07-23T04:35:18Z","author_association":"NONE","body":"I also explored a folded treatment. I made an paper model to confirm that it could be folded from one sheet of cut material. \r\n\r\nThis would lend itself to awards that could be produced locally by folding sheet metal.\r\n\r\n![simple-mock-2-rickymetz](https://user-images.githubusercontent.com/2237073/43057412-1f9b5d1e-8e10-11e8-96d1-e1d98d700cee.png)\r\n\r\nAs was mentioned earlier I think staying away from \"s\" shapes is the best bet since the plan is to localize the name based on location.\r\n\r\nCopyright: CC0\r\n\r\n"}}
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