{"action":"created","issue":{"url":"https://api.github.com/repos/humanetech-community/humanetech-community-awareness/issues/24","repository_url":"https://api.github.com/repos/humanetech-community/humanetech-community-awareness","labels_url":"https://api.github.com/repos/humanetech-community/humanetech-community-awareness/issues/24/labels{/name}","comments_url":"https://api.github.com/repos/humanetech-community/humanetech-community-awareness/issues/24/comments","events_url":"https://api.github.com/repos/humanetech-community/humanetech-community-awareness/issues/24/events","html_url":"https://github.com/humanetech-community/humanetech-community-awareness/issues/24","id":369893198,"node_id":"MDU6SXNzdWUzNjk4OTMxOTg=","number":24,"title":"Aware Prepare: Growth hacking the Awareness Campaigns project","user":{"login":"aschrijver","id":5111931,"node_id":"MDQ6VXNlcjUxMTE5MzE=","avatar_url":"https://avatars3.githubusercontent.com/u/5111931?v=4","gravatar_id":"","url":"https://api.github.com/users/aschrijver","html_url":"https://github.com/aschrijver","followers_url":"https://api.github.com/users/aschrijver/followers","following_url":"https://api.github.com/users/aschrijver/following{/other_user}","gists_url":"https://api.github.com/users/aschrijver/gists{/gist_id}","starred_url":"https://api.github.com/users/aschrijver/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/aschrijver/subscriptions","organizations_url":"https://api.github.com/users/aschrijver/orgs","repos_url":"https://api.github.com/users/aschrijver/repos","events_url":"https://api.github.com/users/aschrijver/events{/privacy}","received_events_url":"https://api.github.com/users/aschrijver/received_events","type":"User","site_admin":false},"labels":[{"id":1083044531,"node_id":"MDU6TGFiZWwxMDgzMDQ0NTMx","url":"https://api.github.com/repos/humanetech-community/humanetech-community-awareness/labels/campaign-proposal","name":"campaign-proposal","color":"ef6789","default":false}],"state":"open","locked":false,"assignee":null,"assignees":[],"milestone":null,"comments":0,"created_at":"2018-10-14T11:27:58Z","updated_at":"2018-10-14T16:44:40Z","closed_at":null,"author_association":"CONTRIBUTOR","body":"# \"Aware Prepare\" Campaign\r\n\r\n<!-- Please fill in the information below each header according to the instructions.\r\n\r\n       - Do NOT remove section headers. Instead add the placeholder text if the section is not needed.\r\n       - You can leave the comments. They can be helpful when editing the issue later on.\r\n       - Replace brackets with appropriate information (unless part of a link), leaving formatting intact.\r\n       - The non-comments texts below provide examples, unless they are placeholder text\r\n\r\n    Note: You will not be wasting your time documenting all this. The information in this issue\r\n          should be copied to the Campaign README.md after your feedback is incorporated.\r\n-->\r\n\r\n## Info \r\n\r\n<!-- Provide short name that reflects the gist of the campaign, used as working title.\r\n      Also add the link to community forum topic that is used for general discussion. -->\r\n\r\n- Name: **Aware Prepare**\r\n- Theme: [Dogfooding](themes/dogfooding/README.md)\r\n- General discussion: [This forum topic](https://community.humanetech.com/t/aware-prepare-growth-hacking-the-awareness-campaigns-project/2839)\r\n\r\n## Summary \r\n\r\n<!-- Clear and concise explanation in 1-3 lines of text. -->\r\n\r\nCrowdsourcing means, finding a crowd of contributors. This campaign is about growth hacking the public to find as much people willing to participate, so that our campaign efforts get ever more effective.\r\n\r\n## Goals\r\n\r\n<!-- Bullet list of the intended effects of the campaign, separated by empty lines. -->\r\n\r\n- Reach out to the target audience across all (social) media channels, and personal networks.\r\n\r\n- Make people aware how they can join, and be part of the solution to their growing tech worries.\r\n\r\n- Apply targeted recruitment tactics to find people in the roles we need for ongoing campaigns\r\n\r\n## Audience\r\n\r\n<!-- The demographic audience the campaign is targeted to. -->\r\n\r\n- Everyone that is aware of our tech problems, and willing to help address it, but doesn't know how.\r\n\r\n## Success criteria\r\n\r\n<!-- (optional) Bullet list detailing how success is measured. -->\r\n\r\nThe success criteria will need to be updated as the project comes along, but currently are:\r\n\r\n- Demonstrate there is a large body of people out there that are ready to be activated\r\n- Find the right people in the appropriate roles needed to execute our first campaigns with success\r\n\r\n## Retrospective\r\n\r\n<!-- (optional) Analysis of results after campaign has ended, to see if success criteria were met, and to learn lessons for future campaigns. Use the placeholder text is no retrospective was held yet. Add a date indicator if possible (e.g. 'after 3 months', '24-11-2018'). -->\r\n\r\n- No retrospective has been held yet.\r\n- Retrospectives will be held in quick success to adopt lessons-learned asap.\r\n\r\n## Description\r\n\r\n<!-- A longer, more elaborate description (one or more paragraphs of text) -->\r\n\r\nThe awareness campaigns that are defined in this project are complex beasts. They need lots of skills, coordination and activity by many contributors. A single campaign can only succeed if there are enough of the right people willing to spend their time on it. Likewise, the more contributors we find, the more campaigns that we can work on in parallel.\r\n\r\nSo the first part of this campaign involves the community building and growth hacking that is required to get more people on board.\r\n\r\nThe second - and even more important - part, constitutes of improving the onboarding process, so that:\r\n\r\n- People feel directly at home, and can inform themselves on how best to start contributing.\r\n- New members become active in this campaign and help with the growth hacking of the project.\r\n\r\n## Deliverables\r\n\r\n<!-- Sub-headers with the planned deliverables and their summaries. Update this later to reflect changes.  The second sub-header gives an example. -->\r\n\r\n### Documentation: [Project Guide](deliverable-url) \r\n\r\nAs we go along, and more members join, we learn from the questions they ask us, and the problems they have. This experience is used to improve both the project structure and workflows and documenting them in this Project Guide.\r\n\r\nThis way we'll have to spend ever less time with the 'boring stuff' and more on reaching the public in exciting campaigns.\r\n\r\n### Activity: [We Need You](deliverable2-url)\r\n\r\nThis is an application of the [Turning the weapon around](https://community.humanetech.com/t/idea-turning-the-weapon-around-raising-awareness/423) idea on the forum, a ongoing activity, where project members reinforce each other's social media promotion, by adding their own Likes, Shares, and add Comments.\r\n\r\nThe added reward for participants in this activity is, that they can become more influential in their own social media channel, e.g. on LinkedIn, and develop their reputation.\r\n\r\n### Documentation: [Growth Hacking Guide](deliverable2-url)\r\n\r\nAs part of the _We Need You_ activity we will frequently update a Growth Hacking Guide with our lessons-learned - adding the things that worked best. This way others don't make the same mistakes when they first chime in to the growth hacking process, and campaign effectiveness continues to increase.\r\n\r\nThe benefits and rewards will be developing strategies that can be applied to other campaigns and developing our own social media strategic skillset.\r\n\r\n## Strategy\r\n\r\n<!-- Outline the (draft) strategy required to attain the success criteria (one or more paragraphs of text, use formatting - like lists - where appropriate). Use this placeholder text if this section is not needed:\r\n\r\n- This campaign does not require a strategy. Strategy is defined on the Theme, or in Deliverables.\r\n -->\r\n\r\n- TODO Summarize strategy here, but details are in the Project and Growth Hacking guides.\r\n\r\n## Funding\r\n\r\n<!-- (optional) Financial requirements, required budget, ways to obtain funds (keep it short, couple of paragraphs, some bullets). If necessary link to separate detailed funding document. Use the placeholder text if no funding is required. -->\r\n\r\n- No funding is required to execute this campaign. \r\n\r\n## Milestones\r\n\r\n<!-- (optional) Bullet list of past and future milestones for the campaign. Or placeholder bullet \"No milestones have been defined.\" -->\r\n\r\n- Milestones should still be determined, but none are required right now\r\n\r\n## Resources\r\n\r\n<!-- (optional) Links to relevant folders, files and external information, or leave the placeholder text. -->\r\n\r\n- This theme has no additional resources. Please edit or comment to add your relevant links.\r\n"},"comment":{"url":"https://api.github.com/repos/humanetech-community/humanetech-community-awareness/issues/comments/429641718","html_url":"https://github.com/humanetech-community/humanetech-community-awareness/issues/24#issuecomment-429641718","issue_url":"https://api.github.com/repos/humanetech-community/humanetech-community-awareness/issues/24","id":429641718,"node_id":"MDEyOklzc3VlQ29tbWVudDQyOTY0MTcxOA==","user":{"login":"patmatsu","id":43923185,"node_id":"MDQ6VXNlcjQzOTIzMTg1","avatar_url":"https://avatars0.githubusercontent.com/u/43923185?v=4","gravatar_id":"","url":"https://api.github.com/users/patmatsu","html_url":"https://github.com/patmatsu","followers_url":"https://api.github.com/users/patmatsu/followers","following_url":"https://api.github.com/users/patmatsu/following{/other_user}","gists_url":"https://api.github.com/users/patmatsu/gists{/gist_id}","starred_url":"https://api.github.com/users/patmatsu/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/patmatsu/subscriptions","organizations_url":"https://api.github.com/users/patmatsu/orgs","repos_url":"https://api.github.com/users/patmatsu/repos","events_url":"https://api.github.com/users/patmatsu/events{/privacy}","received_events_url":"https://api.github.com/users/patmatsu/received_events","type":"User","site_admin":false},"created_at":"2018-10-14T16:44:40Z","updated_at":"2018-10-14T16:44:40Z","author_association":"NONE","body":"A couple of thoughts, @aschrijver:\r\n\r\n1. People on CHT's Facebook page would be interested in helping to grow campaigns, I'm sure, but who among us is on FB?\r\n2. MeWe is also a possible place to interest/recruit people. Should I/we create a MeWe page for HTC?"}}
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