{"action":"created","issue":{"url":"https://api.github.com/repos/Automattic/wp-calypso/issues/5962","repository_url":"https://api.github.com/repos/Automattic/wp-calypso","labels_url":"https://api.github.com/repos/Automattic/wp-calypso/issues/5962/labels{/name}","comments_url":"https://api.github.com/repos/Automattic/wp-calypso/issues/5962/comments","events_url":"https://api.github.com/repos/Automattic/wp-calypso/issues/5962/events","html_url":"https://github.com/Automattic/wp-calypso/pull/5962","id":159683511,"number":5962,"title":"Signup: Add all verticals theme A/B test.","user":{"login":"alaczek","id":4550351,"avatar_url":"https://avatars.githubusercontent.com/u/4550351?v=3","gravatar_id":"","url":"https://api.github.com/users/alaczek","html_url":"https://github.com/alaczek","followers_url":"https://api.github.com/users/alaczek/followers","following_url":"https://api.github.com/users/alaczek/following{/other_user}","gists_url":"https://api.github.com/users/alaczek/gists{/gist_id}","starred_url":"https://api.github.com/users/alaczek/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/alaczek/subscriptions","organizations_url":"https://api.github.com/users/alaczek/orgs","repos_url":"https://api.github.com/users/alaczek/repos","events_url":"https://api.github.com/users/alaczek/events{/privacy}","received_events_url":"https://api.github.com/users/alaczek/received_events","type":"User","site_admin":false},"labels":[{"url":"https://api.github.com/repos/Automattic/wp-calypso/labels/Signup","name":"Signup","color":"006b75"},{"url":"https://api.github.com/repos/Automattic/wp-calypso/labels/[Status]%20Needs%20Author%20Reply","name":"[Status] Needs Author Reply","color":"eb6420"},{"url":"https://api.github.com/repos/Automattic/wp-calypso/labels/[Status]%20Needs%20Review","name":"[Status] Needs Review","color":"fbca04"}],"state":"open","locked":false,"assignee":null,"assignees":[],"milestone":null,"comments":26,"created_at":"2016-06-10T17:28:41Z","updated_at":"2016-06-30T07:42:02Z","closed_at":null,"pull_request":{"url":"https://api.github.com/repos/Automattic/wp-calypso/pulls/5962","html_url":"https://github.com/Automattic/wp-calypso/pull/5962","diff_url":"https://github.com/Automattic/wp-calypso/pull/5962.diff","patch_url":"https://github.com/Automattic/wp-calypso/pull/5962.patch"},"body":"Work in progress.\r\n\r\nTest live: https://calypso.live/?branch=add/vertical-themes-test\r\n\r\n----------------------------------------\r\nCurrently, users coming from WordPress.com homepage are going through a two-step vertical survey followed by design-type selection as a part of the signup process. We’re offering there sets of themes for each design type (blog, page, grid). Vertical selection is not taken into account.\r\n\r\nThis test aims to deliver even more tailored theme selection in signup, by providing themes relevant to both vertical (the top category only) and design type. Themes that are not Headstart-able now, are not included in the test.\r\n\r\n**Hypothesis**\r\nImprovements to tailored theme selection in verticals should continue to show an increase in signup conversion (even if tailoring is incomplete) in combination with the new design-type step. Theme steps with tailored themes that show an increase in Signup conversion without a drop in retention or purchasing user conversion will be a success.\r\n\r\n**Variations**\r\n- original: the current default flow (25%)\r\n- verticalThemes: the tested flow (25%)\r\n- notTested: receives the current default flow, becomes available to other signup tests (50%)\r\n"},"comment":{"url":"https://api.github.com/repos/Automattic/wp-calypso/issues/comments/229583993","html_url":"https://github.com/Automattic/wp-calypso/pull/5962#issuecomment-229583993","issue_url":"https://api.github.com/repos/Automattic/wp-calypso/issues/5962","id":229583993,"user":{"login":"alaczek","id":4550351,"avatar_url":"https://avatars.githubusercontent.com/u/4550351?v=3","gravatar_id":"","url":"https://api.github.com/users/alaczek","html_url":"https://github.com/alaczek","followers_url":"https://api.github.com/users/alaczek/followers","following_url":"https://api.github.com/users/alaczek/following{/other_user}","gists_url":"https://api.github.com/users/alaczek/gists{/gist_id}","starred_url":"https://api.github.com/users/alaczek/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/alaczek/subscriptions","organizations_url":"https://api.github.com/users/alaczek/orgs","repos_url":"https://api.github.com/users/alaczek/repos","events_url":"https://api.github.com/users/alaczek/events{/privacy}","received_events_url":"https://api.github.com/users/alaczek/received_events","type":"User","site_admin":false},"created_at":"2016-06-30T07:42:02Z","updated_at":"2016-06-30T07:42:02Z","body":"Yep, we're really short on non-portfolio grid themes and static front page themes, so the differences there are very minor. Most of the swapping occurs in Blog layout, and this is intentional."}}
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