{"action":"created","issue":{"url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/issues/52","repository_url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign","labels_url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/issues/52/labels{/name}","comments_url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/issues/52/comments","events_url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/issues/52/events","html_url":"https://github.com/MozillaFoundation/encryption_campaign/issues/52","id":127340487,"number":52,"title":"Design social media assets to accompany beat 1","user":{"login":"HPaulJohnson","id":10078715,"avatar_url":"https://avatars.githubusercontent.com/u/10078715?v=3","gravatar_id":"","url":"https://api.github.com/users/HPaulJohnson","html_url":"https://github.com/HPaulJohnson","followers_url":"https://api.github.com/users/HPaulJohnson/followers","following_url":"https://api.github.com/users/HPaulJohnson/following{/other_user}","gists_url":"https://api.github.com/users/HPaulJohnson/gists{/gist_id}","starred_url":"https://api.github.com/users/HPaulJohnson/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/HPaulJohnson/subscriptions","organizations_url":"https://api.github.com/users/HPaulJohnson/orgs","repos_url":"https://api.github.com/users/HPaulJohnson/repos","events_url":"https://api.github.com/users/HPaulJohnson/events{/privacy}","received_events_url":"https://api.github.com/users/HPaulJohnson/received_events","type":"User","site_admin":false},"labels":[{"url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/labels/comms","name":"comms","color":"bfe5bf"},{"url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/labels/design","name":"design","color":"bfe5bf"},{"url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/labels/P1","name":"P1","color":"e11d21"}],"state":"open","locked":false,"assignee":{"login":"lovegushwa","id":12228435,"avatar_url":"https://avatars.githubusercontent.com/u/12228435?v=3","gravatar_id":"","url":"https://api.github.com/users/lovegushwa","html_url":"https://github.com/lovegushwa","followers_url":"https://api.github.com/users/lovegushwa/followers","following_url":"https://api.github.com/users/lovegushwa/following{/other_user}","gists_url":"https://api.github.com/users/lovegushwa/gists{/gist_id}","starred_url":"https://api.github.com/users/lovegushwa/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/lovegushwa/subscriptions","organizations_url":"https://api.github.com/users/lovegushwa/orgs","repos_url":"https://api.github.com/users/lovegushwa/repos","events_url":"https://api.github.com/users/lovegushwa/events{/privacy}","received_events_url":"https://api.github.com/users/lovegushwa/received_events","type":"User","site_admin":false},"milestone":{"url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/milestones/6","html_url":"https://github.com/MozillaFoundation/encryption_campaign/milestones/February%205","labels_url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/milestones/6/labels","id":1507043,"number":6,"title":"February 5","description":"","creator":{"login":"OpenMatt","id":1007376,"avatar_url":"https://avatars.githubusercontent.com/u/1007376?v=3","gravatar_id":"","url":"https://api.github.com/users/OpenMatt","html_url":"https://github.com/OpenMatt","followers_url":"https://api.github.com/users/OpenMatt/followers","following_url":"https://api.github.com/users/OpenMatt/following{/other_user}","gists_url":"https://api.github.com/users/OpenMatt/gists{/gist_id}","starred_url":"https://api.github.com/users/OpenMatt/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/OpenMatt/subscriptions","organizations_url":"https://api.github.com/users/OpenMatt/orgs","repos_url":"https://api.github.com/users/OpenMatt/repos","events_url":"https://api.github.com/users/OpenMatt/events{/privacy}","received_events_url":"https://api.github.com/users/OpenMatt/received_events","type":"User","site_admin":false},"open_issues":32,"closed_issues":8,"state":"open","created_at":"2016-01-14T15:14:40Z","updated_at":"2016-02-04T05:04:37Z","due_on":"2016-02-05T05:00:00Z","closed_at":null},"comments":23,"created_at":"2016-01-19T00:56:19Z","updated_at":"2016-02-04T13:40:14Z","closed_at":null,"body":"Develop and copy and design for Facebook and Twitter to accompany beats 1-5 of campaign. Assets will be used for organic Mozilla social profiles and paid advertising tests. \r\n\r\nTo accommodate testing and to allow for consistent promotion across each two week beat interval we'll need ~10 ideas per beat. This will probably be frontloaded to allow for most testing in first few beats which will be optimized/rolled-out in latter part of campaign. \r\n\r\nNext steps: Kickoff/brainstorm initial ideas with @KevZawacki and @lovegushwa this week. "},"comment":{"url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/issues/comments/179844817","html_url":"https://github.com/MozillaFoundation/encryption_campaign/issues/52#issuecomment-179844817","issue_url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/issues/52","id":179844817,"user":{"login":"rohanporteous","id":6519949,"avatar_url":"https://avatars.githubusercontent.com/u/6519949?v=3","gravatar_id":"","url":"https://api.github.com/users/rohanporteous","html_url":"https://github.com/rohanporteous","followers_url":"https://api.github.com/users/rohanporteous/followers","following_url":"https://api.github.com/users/rohanporteous/following{/other_user}","gists_url":"https://api.github.com/users/rohanporteous/gists{/gist_id}","starred_url":"https://api.github.com/users/rohanporteous/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/rohanporteous/subscriptions","organizations_url":"https://api.github.com/users/rohanporteous/orgs","repos_url":"https://api.github.com/users/rohanporteous/repos","events_url":"https://api.github.com/users/rohanporteous/events{/privacy}","received_events_url":"https://api.github.com/users/rohanporteous/received_events","type":"User","site_admin":false},"created_at":"2016-02-04T13:40:14Z","updated_at":"2016-02-04T13:40:14Z","body":"@lovegushwa @HPaulJohnson [here](https://drive.google.com/folderview?id=0B3UIshL1Uom0VmpXdzZHaTduaGs&usp=sharing) are some examples of what we talked about earlier. We didn't roll them out on all concepts as we thought it was better for you to get a sense of things. Mostly:\r\n- Limitations of 20% text on ads. Difficult for UI scenes, but possibly OK with message and stylized background.\r\n- Different kinds of options on square posts, but possibly not as useful.\r\n- UI-based GIFs that could be related to each message, acting as a teaser for the campaign. (Could also work as videos, of course, as that's what they're exported from).\r\nLet me know what you think, and we could work to roll out more/change some tomorrow.\r\n\r\nThanks!\r\nR"}}